Get ready to hit the world stage! Together let’s show the world that quality is in our nature.
The following Flagship trade shows are part of the Canada Pavilion Program and are eligible for booth support:
- GULFOOD (Dubai) – February
- FoodEx Japan (Tokyo) – March
- Food & Hotel Asia (Singapore) – April
- Seoul Food & Hotel (South Korea) – May
- Salon International de l’Alimentation (Paris) – October (Bi-annual in even years)
- ANUGA (Cologne) – October (Bi-annual in odd years)
Note: AAFC coordinates participation for the flagship fish and seafood trade show events including, Seafood Expo Global, China Fisheries and Seafood Expo. While these events are not formally part of the Canada Pavilion program, they are eligible for funding support under Agri-Marketing.
Step 1 – Join the Recruitment List
- Review list of Flagship Trade shows. Send an email to mas-sam.aac@agr.gc.ca indicating your shows of interest. A project officer, will contact you with further details on your selected show(s) and your company will be added to our recruitment list.
- Strongly recommended: Register for the Canada Brand Program to be added to our online member directory and access free branding resources.
Step 2 – Register for the show
- Companies registered for the show’s recruitment list will receive a link from the project officer to the registration portal for one booth. On the booth registration page, you can indicate if you would like to be considered for a:
- Corner Booth: Requests will be entered into a lottery and drawn at random. An additional corner booth fee will be applied
- Double Booth: Will only be given should space still be available once all other recruitment efforts have been exhausted. All additional booths will be charged at a separate rate.
- Once you have submitted your registration, you will receive confirmation by email.
- Your registration will be reviewed to ensure that your company meets eligibility requirements. Within 72 hours of submitting your registration, you will receive an email confirming if it has been approved or declined.
Step 2.1 – Waitlist
- Should the show be sold out at the time you try to apply, you will have the option of signing up for the waitlist.
- If space becomes available, the first company on the waitlist will receive an email advising them of availability. They will have 48 hours to register their booth.
- If the exhibitor does not register within this period, the space will be offered to the next company on the waitlist.
Step 3 – Invoice/Payment
- After your application has been approved, an invoice will be email to you from noreply@etouches.com.
- Payment is due within 15 days of receipt of invoice. Should payment not be made within this time period, you will forfeit your booth and it will be made available again.
Step 4 –Get Ready to Exhibit
Check your email for key dates and deadlines (i.e Graphic submissions, badge allocation, preshow calls, show updates)
Service Standards
AAFC is committed to achieving its Service Standards a minimum of 80% of the time under normal circumstances. AAFC's 23 programs and services have published Service Standards on each program webpage. Performance data is collected on a quarterly basis throughout each fiscal year and reported publicly through our annual Service Standards Report.
There are no delays expected. Online applications will receive an acknowledgement receipt within one business day. If you did not receive this, please contact the program by email at aafc.mas-sam.aac@agr.gc.ca.