Video transcript
[Jazzy, electronic music starts.]
[A computer beeps and boots up. A glowing bar slides across a blue screen, revealing a map of the world. The camera zooms in, every country fading to grey except for France, which rises from the map. A blue banner crosses the screen.]
Text on screen: Canadian Agri-Food Trade Commissioners
[The banner's text swaps.]
Text on screen: Doing Business in France.
[The banner disappears. The camera zooms quickly into the country of France, which fades away, replaced by an aerial view of the Eiffel tower in Paris.]
[Cut to busy square in Paris.]
Yannick Dheilly: The European market is a big one.
[Cut to aerial zoom out of freight ships being loaded.]
There are four countries that have really good import capacities in the European Union.
[Cut to the British House of Parliament.]
There’s the United Kingdom…
[Cut to the Eiffel tower. Then Berlin. Then to Venice.]
… France, Germany, and Italy.
[Cut to graphic of map of Europe displaying movement of product between countries and continents with glowing blue lines.]
These four countries together are the main potential markets for Canadian products…
[Cut to a senior couple looking at produce. A woman shops for groceries.]
and I think there is potential there.
[Cut to a woman at a bakery’s check-out.]
They like Canadian products in Europe…
[Cut to a close-up of syrup drizzled over pancakes.]
…there is a sympathy for Canada.
[Cut to woman standing in forest holding a small Canadian flag.]
[Cut to Yannick Dheilly]
Text on screen: Yannick Dheilly. Trade Commissioner. Agriculture and Agri-Food
I want to talk about some tips to make it easier to export to the French market.
[Cut to close up of croissant and cup of coffee with Eiffel tower in background. Then a couple shopping in freezer section of grocery store.]
First, we find out who wants to buy the product…
[Cut to woman in a distribution centre looking at an iPad.]
…which distribution network should be used to market it.
[Cut to Yannick]
It is difficult to market directly in France. It is often necessary to go through an importer-distributor.
[Cut to workers in a distribution centre.]
The only way to market directly in France is if you have an inventory, a stock, in Europe.
[Cut to Yannick]
This stock does not have to be in France. For example, it may be in Belgium…
[Cut to a busy square in Belgium. Then a canal in the Netherlands.]
…or the Netherlands.
[Cut to European flags blowing in wind.]
But if you have a stock in Europe, it’s different…
[Cut to a group of people talking at a food trade show. They shake hands.]
…because you can reach a much larger number of potential customers.
[Cut to Yannick]
If you don’t have any stock in Europe, you’re really looking to export from Canada, so you have to go to people who are able to import.
[Cut to transport truck driving down a highway.]
[Cut to Canadian flag and European flag.]
Text on Screen: Comprehensive Economic and Trade Agreement
[Cut to close up of items on a conveyer belt at grocery store checkout.]
Text on screen: CETA
With CETA, customs duties have disappeared on many processed products…
[Cut to clip of cookies being made in a manufacturing chain.]
…as well as on products that previously had high duties…
[Cut to close up of woman eating cookie.]
…such as cookies and cupcakes.
[Cut to close up of colourful macaroons and cupcakes on a rotating platter. Then back to Yannick]
It makes a big difference, and I think we can take advantage of the opportunities that are presenting themselves.
[Cut to a cupcake on a plate. Then back to Yannick.]
I think there are great opportunities…
[Cut to the Canadian booth at the SIAL trade show.]
…to encourage companies to come to the Canada Pavilion.
[Cut to a closeup of the SIAL sign.]
Here, it’s not just the French market…
[Cut to photo of people walking in lobby of Anuga trade show.]
…it is not just French buyers…
[Cut to graphic of globe portraying movement of product between countries and continents with glowing blue lines.]
…it’s many buyers from all over Europe and other regions.
[Cut to timelapse of trade show attendees bustling around Canadian booth.]
These are opportunities to meet many people, to set up meetings.
[Cut to booth staff talking to onlookers. Then back to Yannick Dheilly]
I encourage all Canadian companies to come to the European market, to come to major trade shows like Anuga and SIAL, because this is really an opportunity that presents itself once a year to come and meet the market.
[Cut back to the blue map. A banner crosses the screen.]
Text on screen: Contact us today
[The banner's text changes.]
Text on screen: trade commissioner.gc.ca
[The map clip plays in reverse, zooming out and disappearing. The jazzy, electronic music fades out. Fade to the Canada wordmark.]
Text on screen: Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2020)