Note: This report includes forecasting data that is based on baseline historical data.
Executive summary
In 2021, Japan was the eleventh largest retail market for edible oils according to data from Euromonitor. That year, retail sales of cooking oils in Japan were valued at US$1.7 billion. Other edible oil was the leading category, with sales estimated at US$907.2 million in 2021 followed by rapeseed oil (US$416.7 million) and olive oil (US$414.9 million). Nisshin Oillio Group Ltd., Ajinomoto Co Inc and Kadoya Sesame Mills Inc were the three companies with the largest market share in the cooking oils market in Japan.
Japan is a net importer of cooking oils. In 2021, its imports were valued at US$1.4 billion while its exports were valued at US$94.1 million. From 2017 to 2020, Japan's imports of cooking oils increased by a compound annual growth rate CAGR of 2.8%. Palm oil and its fractions were leading in terms of imports values with US$672.3 million, representing 48.9% of total cooking oils imports.
In 2021, Malaysia, Indonesia and Spain were Japan's three main suppliers of cooking oils. Canada was Japan's tenth largest supplier of cooking oils with imports valued at US$17.7 million. Canola oil was the leading cooking oil commodity imported from Canada, accounting for more than 85% of Japan's imports of Canadian cooking oils.
According to Mintel, 154 cooking oil products were launched in Japan between 2017 and 2021. The majority of the products were existing products with new packaging, followed by new variety/range extension, relaunch and new products. Nisshin OilliO, J-Oil Mills and Nippn Corporation / Nippon Flour Mills were the three leading companies in terms of launched products between 2017 and 2021.
Retail market
In 2021, retail sales of cooking oils in Japan were valued at US$1.7 billion. From 2017 to 2021, sales of cooking oils in the country grew by 4.6%. During this period, sales of other edible oil recorded the highest growth, with a CAGR of 7.5%. Sales of cooking oil are forecast to grow by 1.2% from 2022 to 2026, reaching US$1.8 billion in 2026. Sales of olive oil and other edible oils are each forecast to grow by 1.6% while sales of rapeseed oil are forecast to decrease by −0.2% between 2022 and 2026.
Other edible oil was the leading category, with sales estimated at US$907.2 million in 2021. Moreover, the category recorded the largest growth from 2017 to 2021. Sales of other edible oils are forecast to reach US$977.7 by 2026. Rapeseed oil was the second leading category in terms of sales in 2021, which were estimated at US$416.7 million, from US$395.4 million in 2017, an increase of 1.3% during this period. Sales of rapeseed oil are forecast to reach US$405.2 million by 2026. Sales of olive oil were estimated at US$414.9 million in 2021, from US$378.0 million in 2017, an increase of 2.4% during this period.
| Category | 2017 | 2021 | CAGR* % 2017-2021 | 2022 | 2026 | CAGR* % 2022-2026 |
|---|---|---|---|---|---|---|
| Edible oils | 1,453.1 | 1,738.8 | 4.6 | 1,747.2 | 1,831.9 | 1.2 |
| Other edible oil[1] | 679.7 | 907.2 | 7.5 | 916.9 | 977.7 | 1.6 |
| Rapeseed oil | 395.4 | 416.7 | 1.3 | 409.3 | 405.2 | −0.2 |
| Olive oil | 378.0 | 414.9 | 2.4 | 421.0 | 449.0 | 1.6 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate 1: This includes vegetable and seed oil such as coconut oil, grapeseed oil, groundnut oil, sesame oil and walnut oil, as well as blended oils which contain less than 50% of any single type of oils broken down into the researched oil categories |
||||||
Company landscape
In 2021, Nisshin Oillio Group Ltd, was the biggest player in the cooking oil market in Japan. The company's sales of edible oils were valued at US$832.6 million, representing a market share of 47.9%. Although the company's sales grew by 3.8% from 2017 to 2021, it lost −0.8% market during this period.
Ajinomoto Co Inc was the second leading category in terms of sales in 2021 with US$152.8 million, representing a market share of 8.8%. From 2017 to 2021, the company's sales of cooking oils declined. Furthermore, Ajinomoto Co Inc lost a −9.8% market share during this period.
Kadoya Sesame Mills Inc was the third-largest company in the cooking oils market in Japan in 2021, with retail sales estimated at US$94.9 million, representing a 5.5% market share. From 2017 to 2021, the company's sales of cooking oil increased by 4.6%.
In 2021, private label players held a market share of 3.4%, with sales valued at US$58.8 million. From 2017 to 2021, private labels' sales increased by 4.1%.
| Company | 2017 | 2018 | 2019 | 2020 | 2021 | CAGR* % 2017-2021 |
|---|---|---|---|---|---|---|
| Nisshin Oillio Group Ltd | 718.3 | 730.1 | 741.9 | 816.6 | 832.6 | 3.8 |
| Ajinomoto Co Inc | 193.3 | 181.2 | 169.6 | 174.4 | 152.8 | −5.7 |
| Kadoya Sesame Mills Inc | 79.2 | 79.8 | 80.7 | 94.7 | 94.9 | 4.6 |
| Deoleo SA | 32.4 | 33.0 | 34.3 | 42.5 | 38.1 | 4.2 |
| Takemoto Oil & Fat Co Ltd | 18.6 | 23.8 | 24.6 | 28.9 | 30.1 | 12.8 |
| Bright Food (Group) Co Ltd | 31.8 | 32.4 | 32.8 | 28.0 | 23.5 | −7.3 |
| Solleone Olive Co | 12.0 | 12.0 | 12.7 | 12.8 | 12.6 | 1.3 |
| Mataluni SpA (Gruppo Mataluni) | 11.9 | 11.9 | 12.7 | 11.1 | 10.7 | −2.5 |
| Private label | 50.0 | 49.0 | 49.7 | 53.9 | 58.8 | 4.1 |
| Others | 305.8 | 349.7 | 429.5 | 466.1 | 484.7 | 12.2 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
||||||
| Company | 2017 | 2018 | 2019 | 2020 | 2021 | CAGR* % 2017-2021 |
|---|---|---|---|---|---|---|
| Nisshin Oillio Group Ltd | 49.4 | 48.6 | 46.7 | 47.2 | 47.9 | −0.8 |
| Ajinomoto Co Inc | 13.3 | 12.1 | 10.7 | 10.1 | 8.8 | −9.8 |
| Kadoya Sesame Mills Inc | 5.5 | 5.3 | 5.1 | 5.5 | 5.5 | 0.0 |
| Deoleo SA | 2.2 | 2.2 | 2.2 | 2.5 | 2.2 | 0.0 |
| Takemoto Oil & Fat Co Ltd | 1.3 | 1.6 | 1.5 | 1.7 | 1.7 | 6.9 |
| Bright Food (Group) Co Ltd | 2.2 | 2.2 | 2.1 | 1.6 | 1.4 | −10.7 |
| Solleone Olive Co | 0.8 | 0.8 | 0.8 | 0.7 | 0.7 | −3.3 |
| Mataluni SpA (Gruppo Mataluni) | 0.8 | 0.8 | 0.8 | 0.6 | 0.6 | −6.9 |
| Private label | 3.4 | 3.3 | 3.1 | 3.1 | 3.4 | 0.0 |
| Others | 21.0 | 23.3 | 27.0 | 27.0 | 27.9 | 7.4 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
||||||
Brand landscape
In 2021, Nisshin Oillio Group Ltd.'s Nisshin Oillio and Bosco were the two largest cooking oils brand in Japan, with sales valued at US$660.7 million (market share of 38.0%) and US$172.0 million (market share of 9.9%), respectively. Ajinomoto was the third-largest brand in terms of sales in 2021 with US$152.8 million, representing a market share of 8.8%.
From 2017 to 2021, sales of Nisshin Oillio increased by 4.3%, however, the brand experienced a market loss of −0.3% during this period. Sales of Bosco cooking oils increased by 1.7% during this period, although the company saw a market loss of −2.8%. On the other hand, sales of Ajinomoto cooking oils declined by −5.7% and the brand experience a market loss of −9.8% between 2017 and 2021.
Sales from private label brands were valued in US$58.8 million in 2021, representing a growth of 4.1% from 2017. Sales of private label brands represented a market share of 3.4% in 2021.
| Brand | 2017 | 2018 | 2019 | 2020 | 2021 | CAGR* % 2017-2021 |
|---|---|---|---|---|---|---|
| Nisshin Oillio (Nisshin Oillio Group Ltd) | 557.5 | 558.1 | 563.4 | 638.8 | 660.7 | 4.3 |
| Bosco (Nisshin Oillio Group Ltd) | 160.7 | 172.0 | 178.5 | 177.8 | 172.0 | 1.7 |
| Ajinomoto (Ajinomoto Co Inc) | 193.3 | 181.2 | 169.6 |
174.4 |
152.8 | −5.7 |
| Kadoya (Kadoya Sesame Mills Inc) | 79.2 | 79.8 | 80.7 | 94.7 | 94.9 | 4.6 |
| Maruhon Sesame Oil (Takemoto Oil & Fat Co Ltd) | 18.6 | 23.8 | 24.6 | 28.9 | 30.1 | 12.8 |
| Filippo Berio (Bright Food (Group) Co Ltd) | 31.8 | 32.4 | 32.8 | 28.0 | 23.5 | −7.3 |
| Bertolli (Deoleo SA) | 15.9 | 16.1 | 16.8 | 26.2 | 23.2 | 10.0 |
| Carbonell (Deoleo SA) | 16.5 | 16.9 | 17.5 | 16.3 | 14.9 | −2.5 |
| Solleone (Solleone Olive Co) | 12.0 | 12.0 | 12.7 | 12.8 | 12.6 | 1.3 |
| Dante (Mataluni SpA (Gruppo Mataluni)) | 11.9 | 11.9 | 12.7 | 11.1 | 10.7 | −2.5 |
| Private label | 50.0 | 49.0 | 49.7 | 53.9 | 58.8 | 4.1 |
| Others | 305.8 | 349.7 | 429.5 | 466.1 | 484.7 | 12.2 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
||||||
| Brand | 2017 | 2018 | 2019 | 2020 | 2021 | CAGR* % 2017-2021 |
|---|---|---|---|---|---|---|
| Nisshin Oillio (Nisshin Oillio Group Ltd) | 38.4 | 37.1 | 35.5 | 36.9 | 38.0 | −0.3 |
| Bosco (Nisshin Oillio Group Ltd) | 11.1 | 11.4 | 11.2 | 10.3 | 9.9 | −2.8 |
| Ajinomoto (Ajinomoto Co Inc) | 13.3 | 12.1 | 10.7 | 10.1 | 8.8 | −9.8 |
| Kadoya (Kadoya Sesame Mills Inc) | 5.5 | 5.3 | 5.1 | 5.5 | 5.5 | 0.0 |
| Maruhon Sesame Oil (Takemoto Oil & Fat Co Ltd) | 1.3 | 1.6 | 1.5 | 1.7 | 1.7 | 6.9 |
| Filippo Berio (Bright Food (Group) Co Ltd) | 2.2 | 2.2 | 2.1 | 1.6 | 1.4 | −10.7 |
| Bertolli (Deoleo SA) | 1.1 | 1.1 | 1.1 | 1.5 | 1.3 | 4.3 |
| Carbonell (Deoleo SA) | 1.1 | 1.1 | 1.1 | 0.9 | 0.9 | −4.9 |
| Solleone (Solleone Olive Co) | 0.8 | 0.8 | 0.8 | 0.7 | 0.7 | −3.3 |
| Dante (Mataluni SpA (Gruppo Mataluni)) | 0.8 | 0.8 | 0.8 | 0.6 | 0.6 | −6.9 |
| Private label | 3.4 | 3.3 | 3.1 | 3.1 | 3.4 | 0.0 |
| Others | 21.0 | 23.3 | 27.0 | 27.0 | 27.9 | 7.4 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
||||||
Distribution channel
The overwhelming majority of cooking oils were sold though store-based retailing. In 2021, sales through store-based retailing were valued at US$1.6 billion, representing a market share of 94.3%. Within this category, grocery retailers were leading in terms of sales, with US$918.6 million, representing a market share of 52.8% of total cooking oil sales, followed by mixed retailers with sales valued at US$621.2 million (market share of 35.7%) and non-grocery specialists (sales of US$100.4 million and a market share of 5.8%).
In 2021, sales of cooking oils through non-store retailing were valued US$98.6 million, representing a market share of 5.7%. From 2017 to 2021, sales through this category increased by 8.6%, spearheaded by the increasing importance of e-commerce. From 2017 to 2021, e-commerce sales of cooking oils increased by 10.8%, reaching US$51.9 million in 2021. Retail sales of cooking oils through home shopping increased from US$36.3 million in 2017 to US$46.7 million in 2021, representing an increase of 6.5% during this period.
| Outlet | 2017 | 2018 | 2019 | 2020 | 2021 | CAGR* % 2017-2021 |
|---|---|---|---|---|---|---|
| Store-based retailing | 1,382.4 | 1,426.6 | 1,504.2 | 1,633.5 | 1,640.3 | 4.4 |
| Grocery retailers | 756.8 | 784.3 | 830.0 | 901.5 | 918.6 | 5.0 |
| Modern grocery retailers | 744.4 | 771.3 | 816.1 | 887.5 | 905.4 | 5.0 |
| Convenience stores | 12.9 | 13.7 | 14.7 | 15.6 | 15.2 | 4.0 |
| Supermarkets | 731.4 | 757.7 | 801.4 | 871.9 | 890.2 | 5.0 |
| Traditional grocery retailers | 12.4 | 12.9 | 13.8 | 14.1 | 13.3 | 1.8 |
| Independent small grocers | 12.4 | 12.9 | 13.8 | 14.1 | 13.3 | 1.8 |
| Mixed retailers | 547.1 | 557.8 | 581.2 | 629.9 | 621.2 | 3.2 |
| Non-grocery specialists | 78.6 | 84.5 | 93.0 | 102.1 | 100.4 | 6.3 |
| Health and beauty specialist retailers | 78.6 | 84.5 | 93.0 | 102.1 | 100.4 | 6.3 |
| Other foods non-grocery specialists | 0.0 | 0.0 | ||||
| Non-store retailing | 70.8 | 76.4 | 84.3 | 95.5 | 98.6 | 8.6 |
| Home shopping | 36.3 | 38.8 | 42.4 | 46.3 | 46.7 | 6.5 |
| E-commerce | 34.4 | 37.6 | 41.9 | 49.2 | 51.9 | 10.8 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
||||||
| Outlet type | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|
| Store-based retailing | 95.1 | 94.9 | 94.7 | 94.5 | 94.3 |
| Grocery retailers | 52.1 | 52.2 | 52.2 | 52.1 | 52.8 |
| Modern grocery retailers | 51.2 | 51.3 | 51.4 | 51.3 | 52.1 |
| Convenience stores | 0.9 | 0.9 | 0.9 | 0.9 | 0.9 |
| Supermarkets | 50.3 | 50.4 | 50.4 | 50.4 | 51.2 |
| Traditional grocery retailers | 0.9 | 0.9 | 0.9 | 0.8 | 0.8 |
| Independent small grocers | 0.9 | 0.9 | 0.9 | 0.8 | 0.8 |
| Mixed retailers | 37.6 | 37.1 | 36.6 | 36.4 | 35.7 |
| Non-grocery specialists | 5.4 | 5.6 | 5.9 | 5.9 | 5.8 |
| Health and beauty specialist retailers | 5.4 | 5.6 | 5.9 | 5.9 | 5.8 |
| Other foods non-Grocery specialists | 0.0 | 0.0 | |||
| Non-store retailing | 4.9 | 5.1 | 5.3 | 5.5 | 5.7 |
| Home shopping | 2.5 | 2.6 | 2.7 | 2.7 | 2.7 |
| E-Commerce | 2.4 | 2.5 | 2.6 | 2.8 | 3.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
|||||
Trade overview
In 2021, Japan was a net importer of cooking oils, its imports valued at US$1.4 billion while its exports were valued at US$94.1 million. Palm oil and its fractions were leading in terms of imports values with US$672.3 million, representing 48.9% of total cooking oils imports in the country. From 2017 to 2020, Japan's imports of cooking oils increased by a CAGR of 2.8%. Among Japan's cooking oil commodities, canola oil is the commodity that recorded the highest growth between 2017 and 2021 with a CAGR of 8.6%, while Soya-bean oil and its fractions recorded the largest decline with −11.1%.
| HS Code | Description | 2017 | 2018 | 2019 | 2020 | 2021 | CAGR* % 2017-2021 |
|---|---|---|---|---|---|---|---|
| 1511 | Palm oil and its fractions (excluding chemically modified) | 528.9 | 536.5 | 497.8 | 547.7 | 672.3 | 6.2 |
| 1509 | Olive oil and its fractions, not chemically modified | 309.9 | 318.7 | 319.5 | 275.1 | 276.6 | −2.8 |
| 1513 | Coconut, palm kernel or babassu oil and fractions thereof, not chemically modified | 180.2 | 151.5 | 101.3 | 107.0 | 185.4 | 0.7 |
| 1515 | Fixed vegetable or microbial fats and oils, incl. jojoba oil, and their fractions, not chemically modified (excluding soybean, groundnut, olive, palm, sunflower seed, safflower, cottonseed, coconut, palm kernel, babassu, rape, colza and mustard oil) | 137.6 | 147.6 | 148.6 | 145.9 | 162.5 | 4.3 |
| 1512 | Sunflower seed, safflower or cottonseed oil and fractions thereof, not chemically modified | 40.0 | 35.7 | 41.0 | 39.5 | 40.9 | 0.6 |
| 1514 | Rape, colza or mustard oil and fractions thereof, not chemically modified | 19.1 | 20.7 | 35.6 | 35.2 | 26.6 | 8.6 |
| 1507 | Soya-bean oil and its fractions (excluding chemically modified) | 9.2 | 12.0 | 12.3 | 5.9 | 5.7 | −11.1 |
| 1510 | Other oils and their fractions, obtained solely from olives, not chemically modified, incl. blends of these oils or fractions with oils or fractions of heading 1509 | 6.7 | 5.6 | 4.5 | 4.4 | 4.5 | −9.5 |
| 1508 | Groundnut oil and its fractions, not chemically modified | 1.2 | 1.4 | 1.4 | 1.3 | 1.1 | −2.4 |
| Total - imports from the world | 1,233.0 | 1,229.7 | 1,162.1 | 1,162.0 | 1,375.7 | 2.8 | |
|
Source: Global Trade Tracker, 2022 *CAGR: Compound Annual Growth Rate |
|||||||
In 2021, Malaysia was Japan's main supplier of cooking oils. Imports from Malaysia were valued at US$479.0 million, followed by Indonesia with imports valued at US307.8 million, and Spain with imports valued at US$156.3 million. Among Japan's top 10 suppliers of cooking oils, Thailand recorded the largest growth between 2017 and 2021 with a CAGR of 35.2%, followed by China (CAGR of 7.5%) and Indonesia (CAGR of 6.7%). In 2021, Canada was Japan's tenth largest supplier of cooking oils with imports valued at US$17.7 million.
| Country | 2017 | 2018 | 2019 | 2020 | 2021 | CAGR* % 2017-2021 |
|---|---|---|---|---|---|---|
| Malaysia | 399.4 | 337.8 | 349.0 | 349.2 | 479.0 | 4.7 |
| Indonesia | 237.6 | 297.1 | 215.4 | 273.5 | 307.8 | 6.7 |
| Spain | 178.0 | 175.4 | 184.4 | 164.0 | 156.3 | −3.2 |
| Italy | 142.9 | 144.6 | 136.9 | 117.4 | 122.5 | −3.8 |
| Philippines | 70.3 | 50.7 | 32.2 | 32.8 | 68.3 | −0.7 |
| India | 40.3 | 36.5 | 33.0 | 33.7 | 35.9 | −2.9 |
| China | 15.7 | 20.0 | 25.6 | 18.2 | 20.9 | 7.5 |
| Brazil | 14.6 | 16.7 | 15.8 | 19.4 | 18.8 | 6.5 |
| Thailand | 5.6 | 11.9 | 15.0 | 7.5 | 18.7 | 35.2 |
| Canada | 9.2 | 12.9 | 29.0 | 31.6 | 17.7 | 17.7 |
| Total - imports from the world | 1,233.0 | 1,229.7 | 1,162.1 | 1,162.0 | 1,375.7 | 2.8 |
|
Source: Global Trade Tracker, 2022 *CAGR: Compound Annual Growth Rate |
||||||
Canadian performance
In 2021, Canada was Japan's tenth largest supplier of cooking oils. Japan's imports of Canadian cooking oils were valued at US$17.7 million. From 2017 to 2021, imports of Canadian cooking oils increased by 17.7%. In 2021, canola oil was the leading cooking oil commodity imported from Canada, accounting for more than 85% of all Canadian cooking oils imported in Japan. Imports of Canadian canola oil were valued at $US15.2 million in 2021, followed by fixed vegetables/microbial fats and oils, with imports valued at US$2.4 million. Imports of Canadian canola oil grew by 21.5% between 2017 and 2021, while imports of fixed vegetable or microbial fats and oils increased by 2.1%.
| HS Code | Description | 2017 | 2018 | 2019 | 2020 | 2021 | CAGR* % 2017-2021 |
|---|---|---|---|---|---|---|---|
| 1514 | Rape, colza or mustard oil and fractions thereof, but not chemically modified | 7.0 | 10.3 | 26.1 | 29.4 | 15.2 | 21.5 |
| 1515 | Fixed vegetable or microbial fats and oils, incl. jojoba oil, and their fractions, not chemically modified (excluding soybean, groundnut, olive, palm, sunflower seed, safflower, cottonseed, coconut, palm kernel, babassu, rape, colza and mustard oil) | 2.2 | 2.6 | 2.8 | 2.2 | 2.4 | 2.1 |
| 1513 | Coconut, palm kernel or babassu oil and fractions thereof, not chemically modified | 0.01 | 0.02 | 0.04 | 108.3 | ||
| Total - imports from Canada | 9.2 | 12.9 | 29.0 | 31.6 | 17.7 | 17.7 | |
|
Source: Global Trade Tracker, 2022 *CAGR: Compound Annual Growth Rate |
|||||||
New product launches
According to Mintel, 154 cooking oil products were launched in Japan between 2017 and 2021. The majority of products launched were existing products with new packaging (73 products), followed new variety/range extension (41 products), relaunch (28 products) and new products (12 products). Ethical - environmentally friendly package was the leading claim for cooking oils in Japan, followed by low/no/reduced cholesterol and convenient packaging.
Nisshin OilliO, J-Oil Mills and Nippn Corporation/Nippon Flour Mills were the three leading companies in terms of launched products during the timeframe covered in this report. Interestingly, the majority of new cooking oil products were launched through Internet/mail order with 86 launches, followed by supermarkets with 63 products launched.
| Attribute | Launch count |
|---|---|
| Top 5 claims | |
| Ethical - environmentally friendly package | 40 |
| Low/no/reduced cholesterol | 37 |
| Convenient packaging | 35 |
| Ethical - recycling | 35 |
| Not specified | 31 |
| Top 5 flavours | |
| Unflavoured/plain | 114 |
| Roasted/toasted | 11 |
| Garlic & spice/spicy & vegetable | 2 |
| Ginger | 2 |
| Olive (green) | 2 |
| Top 5 ingredients | |
| Olive oil (food) | 40 |
| Linseed oil (food) | 34 |
| Rapeseed oil (food) | 33 |
| Sesame seed oil (food) | 25 |
| Corn oil (food) | 14 |
| Launch types | |
| New packaging | 73 |
| New variety/range extension | 41 |
| Relaunch | 28 |
| New product | 12 |
| Top 5 package types | |
| Bottle | 142 |
| Flexible sachet | 4 |
| Jar | 2 |
| Carton | 2 |
| Flexible | 2 |
| Store types | |
| Internet/mail order | 86 |
| Supermarket | 63 |
| Convenience store | 5 |
| Top 5 companies | |
| Nisshin OilliO | 57 |
| J-Oil Mills | 34 |
| Nippn Corporation / Nippon Flour Mills | 18 |
| Aeon | 12 |
| Ajinomoto | 7 |
| Total sample size | 154 |
| Source: Mintel, 2022 | |
Examples of new products
Medium Extra Virgin Olive Oil
Source: Mintel, 2022
| Company | Seven & i Holdings |
|---|---|
| Manufacturer | J-Oil Mills |
| Brand | Seven & i Premium |
| Category | Sauces and seasonings |
| Sub-category | Oils |
| Store name | Seven Eleven |
| Store type | Convenience store |
| Date published | December 2021 |
| Launch type | New packaging |
| Price in US dollars | 3.78 |
Seven & i Premium's Medium Extra Virgin Olive Oil is described as a medium olive oil with balanced flavours, bitterness and acidity. It is blended in Italy, and is said to feature a fruit aroma. It can be used on salads and raw vegetables. The product contains 126 kcal per large spoonful, and retails in a 250 gram pack.
Ingredients (on pack): olive oil (Italy)
Healthy Rice Bran Oil
Source: Mintel, 2022
| Company | Showa Sangyo |
|---|---|
| Manufacturer | Showa Sangyo |
| Brand | Showa |
| Category | Sauces and seasonings |
| Sub-category | Oils |
| Store name | Yodobashi Online Store |
| Store type | Internet / mail order |
| Date published | November 2021 |
| Launch type | New packaging |
| Price in US dollars | 7.55 |
Showa Healthy Rice Bran Oil has been repackaged in a new large size 1000 gram pack. This product is said to have the natural richness and sweetness of rice bran and is high in vitamin E, an antioxidant which helps the body to maintain cells. It is said to be perfect for frying, deep-frying or using in dressings. It retails in a 1000 gram pack.
Ingredients (on pack): rice oil (domestic), vitamin E
First-Pressed Canola Oil
Source: Mintel, 2022
| Company | J-Oil Mills |
|---|---|
| Manufacturer | J-Oil Mills |
| Brand | Joyl Ajinomoto |
| Category | Sauces and Seasonings |
| Sub-category | Oils |
| Store name | Sokai Drug Online Shop |
| Store type | Internet / mail order |
| Date published | October 2021 |
| Launch type | New product |
| Price in US dollars | 3.98 |
Joyl Ajinomoto First-Pressed Canola Oil is made with pure canola oil with a neutral flavour, making it suitable for bringing out the flavour of food, and contains zero cholesterol. It retails in a 700 gram recyclable pack bearing the Plastics Smart and FSC Mix logos. It has a double cap to adjust the amount of oil it pours. The environmentally friendly FSC-certified pack is made with 60% less plastic, is wrapped with no transparent plastic film wrap, and has a cap made with recycled plastic.
Ingredients (on pack): rapeseed oil (domestic)
Flaxseed Blend Oil
Source: Mintel, 2022
| Company | J-Oil Mills |
|---|---|
| Manufacturer | Ota Oil Mill |
| Distributor | J-Oil Mills |
| Brand | Joyl Ajinomoto |
| Category | Sauces and seasonings |
| Sub-category | Oils |
| Store name | Sokai Drug Online Shop |
| Store type | Internet / mail order |
| Date published | October 2021 |
| Launch type | Relaunch |
| Price in US dollars | 5.06 |
Joyl Ajinomoto Flaxseed Blend Oil has been relaunched, having previously been available under the Ajinomoto brand. This zero cholesterol oil can be used to season or fry. It contains 30% flaxseed oil and corn oil, which has a high resistance to heat and makes it suitable for frying and deep-frying. It is a source of omega 3, alpha-linoleic acid. The product retails in a 600 gram pack partially printed with biomass ink, bearing a QR code.
Ingredients (on pack): corn oil (domestic), edible flaxseed oil
Roasted Garlic Seasoning Oil
Source: Mintel, 2022
| Company | Nisshin OilliO |
|---|---|
| Manufacturer | Nisshin OilliO |
| Brand | Bosco |
| Category | Sauces and seasonings |
| Sub-category | Oils |
| Store name | nisshin oillio online |
| Store type | Internet / mail order |
| Date published | September 2021 |
| Launch type | New variety / range extension |
| Price in US dollars | 3.22 |
Bosco Roasted Garlic Seasoning Oil combines extra virgin olive oil with roasted garlic, and retails in a 90 gram pack.
Ingredients (on pack): olive oil (Italy), corn oil, rapeseed oil, garlic oil, roasted garlic oil, spices
For more information
The Canadian Trade Commissioner Service:
International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.
More agri-food market intelligence:
International agri-food market intelligence
Discover global agriculture and food opportunities, the complete library of Global Analysis reports, market trends and forecasts, and information on Canada's free trade agreements.
Agri-food market intelligence service
Canadian agri-food and seafood businesses can take advantage of a customized service of reports and analysis, and join our email subscription service to have the latest reports delivered directly to their inbox.
More on Canada's agriculture and agri-food sectors:
Canada's agriculture sectors
Information on the agriculture industry by sector. Data on international markets. Initiatives to support awareness of the industry in Canada. How the department engages with the industry.
For additional information on FOODEX Japan 2020, please contact:
Ben Berry, Deputy Director
Trade Show Strategy and Delivery
Agriculture and agri-food Canada
ben.berry@agr.gc.ca
Resources
- Global Trade Tracker, 2022
- Euromonitor International, 2022
- Mintel Global New Products Database, 2022
Sector Trend Analysis – Cooking oils in Japan
Global Analysis Report
Prepared by: Saidouba Camara, Market Analyst
© Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2022).
Photo credits
All photographs reproduced in this publication are used by permission of the rights holders.
All images, unless otherwise noted, are copyright Her Majesty the Queen in Right of Canada.
To join our distribution list or to suggest additional report topics or markets, please contact:
Agriculture and Agri-Food Canada, Global Analysis1341 Baseline Rd, Tower 5, 3rd floor
Ottawa ON K1A 0C5
Canada
Email: aafc.mas-sam.aac@agr.gc.ca
The Government of Canada has prepared this report based on primary and secondary sources of information. Although every effort has been made to ensure that the information is accurate, Agriculture and Agri-Food Canada (AAFC) assumes no liability for any actions taken based on the information contained herein.
Reproduction or redistribution of this document, in whole or in part, must include acknowledgement of agriculture and agri-food Canada as the owner of the copyright in the document, through a reference citing AAFC, the title of the document and the year. Where the reproduction or redistribution includes data from this document, it must also include an acknowledgement of the specific data source(s), as noted in this document.
Agriculture and Agri-Food Canada provides this document and other report services to agriculture and food industry clients free of charge.