Note: This report includes forecasting data that is based on baseline historical data.
Market snapshot
In 2022, Canada's top five international markets for trade of lamb or sheep-related products including meat, live sheep, sheep or lamb skins and wool were the United States (US), Romania, China, Czech Republic and United Kingdom. Canadian exports of lamb/sheep products (including live sheep) to the world totalled Can$5.8 million in 2022. Live sheep stood at 39.2% (Can$2.2 million), followed by lamb meat exports at 30.2% (Can$1.7 million), wool exports at 23.3% (Can$1.3 million) and skins at 7.3% (Can$ 401,496) of the total export market share in Canada,
The Canadian lamb meat and related food products is one of the smallest meat markets in terms of retail sales, yet remains a niche consumer market. In 2022. Canada produced 17,900 tonnes of mutton and lamb. The CAGR growth was 2.7% from 2018 to 2022.
In 2022, Canada's exports of all lamb/sheep related products (including live sheep) to the world were valued at Can$5.8 million compared to US$8.2 million 2021, representing a decline in growth of −29.2%.
Lamb, mutton and goat at the retail value of US$103.4 million (29.4 thousand tonnes) in 2022 represented a retail sales value market share of 0.9% of the overall Canadian meat sector in 2022.
There were 87 new lamb meat and 29 pet food products launched (including new variety/range extension, packaging, formulation or relaunched) in Canada between the period of January 2018 and December, 2022.
According to Mintel, there were 87 new sheep milk, launched (including new variety/range extension, packaging, formulation or relaunched) in Canada between the period of January 2018 and December, 2022.
Production
In 2021, Canadian farmers produced 791,300 sheep, representing approximately a growth of −0.7% since 2017. According to the Food and Agriculture Organization (FAO) of the United Nations, the amount of sheep produced has been decreasing at a CAGR of −0.7% between 2017 and 2021. Chicken has been growing the most by a CAGR of 0.4%, while pigs (0.2%), horses (0.1%), turkeys (−0.1%), and mules (0.0%) have either remained the same or have reported a decline over the same period.
| Selected livestock ('000 head) | 2017 | 2018 | 2019 | 2020 | 2021 | CAGR* % 2017-2021 |
|---|---|---|---|---|---|---|
| Chickens | 170,120.0 | 170,759.0 | 171,398.0 | 172,420.0 | 173,199.0 | 0.4 |
| Pigs[1] | 13,935.0 | 14,170.0 | 14,399.3 | 13,970.0 | 14,030.0 | 0.2 |
| Cattle[1] | 11,535.0 | 11,565.0 | 11,500.0 | 11,265.0 | 11,057.9 | −1.1 |
| Turkeys | 5,687.0 | 5,693.0 | 5,699.0 | 5,655.0 | 5,658.0 | −0.1 |
| Ducks | 1,499.0 | 1,514.0 | 1,528.0 | 1,486.0 | 1,501.0 | 0.0 |
| Sheep[1] | 813.9 | 829.4 | 827.8 | 797.7 | 791.3 | −0.7 |
| Horses | 397.9 | 398.3 | 398.7 | 399.1 | 400.0 | 0.1 |
| Goats | 30.1 | 30.1 | 30.1 | 30.0 | 30.0 | −0.1 |
| Mules | 4.0 | 4.0 | 4.0 | 4.0 | 4.0 | 0.0 |
|
Source: FAOSTAT Agricultural Production, 2023 *CAGR: Compound Annual Growth Rate 1: Official data - pigs, cattle, sheep |
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In 2022, Canada produced 17,900 tonnes of mutton and lamb. The CAGR growth was 2.7% from 2018 to 2022.
| Production | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2018-2022 |
|---|---|---|---|---|---|---|
| Muton and lamb | 16.1 | 17.0 | 16.8 | 17.8 | 17.9 | 2.7 |
|
Source: Euromonitor 2023 *CAGR: Compound Annual Growth Rate |
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Canadian consume very limited lamb every year: 0.5 kg per capita in 2022 and 1.2 kg per household in 2022.
| Consumption (kilogram) | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2018-2022 |
|---|---|---|---|---|---|---|
| Per Capita | 0.4 | 0.5 | 0.4 | 0.5 | 0.5 | 5.7 |
| Per household | 1.1 | 1.2 | 1.1 | 1.2 | 1.2 | 2.2 |
|
Source: Euromonitor 2023 *CAGR: Compound Annual Growth Rate |
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Canadian trade of sheep / lamb products
In 2022, Canada partnered with fifteen markets worldwide for the trade of lamb or sheep related products, including live sheep, meat, sheep or lamb skins and wool. That same year, Canada's top five international markets were the United States (US), Romania, China, Czech Republic and United Kingdom. Other smaller markets were France and United Kingdom which made up the remaining 0.3% of lamb/sheep related exports.
In 2021, Canada's exports of all lamb/sheep related products (including live sheep) to the world were valued at Can$5.8 million compared to $5.2 million in 2022. This represents a decline in growth of −29.2%. The top 10 markets in 2021, reported a total export decline of −25.6% with growth only in China (46.5%), United Kingdom (1,019.1%) and Saint Pierre and Miquelon (8.5%) markets in 2022. To offset some of the export losses, Canada diversified its supply of lamb/sheep products to new markets including New Zealand (Can$148,102) and Bahamas (Can$181,179).
| Country | 2021 | Market share (%) in 2021 | 2022 | % Growth difference (2022/2021) |
|---|---|---|---|---|
| Total lamb / sheep products - live sheep, meat, skins and wool | 8,179,009 | 100.0 | 5,793,038 | −29.2 |
| United States | 7,179,161 | 87.8 | 5,230,734 | −27.1 |
| China (People's Republic of) | 185,569 | 2.3 | 271,941 | 46.5 |
| Czech Republic | 115,523 | 1.4 | 90,058 | −22.0 |
| United Kingdom | 6,478 | 0.1 | 72,496 | 1,019.1 |
| Saint Pierre and Miquelon | 61,362 | 0.8 | 66,605 | 8.5 |
| United Arab Emirates | 216,793 | 2.7 | 39,746 | −81.7 |
| Qatar | 0.0 | 11,728 | N/C | |
| France | 15,514 | 0.2 | 5,571 | −64.1 |
| Romania | 0.0 | 0.0 | 2,926.0 | N/C |
| Mexico | 0.0 | 0.0 | 550.0 | N/C |
| Subtotal lamb / sheep products - top 10 | 7,780,400 | 95.1 | 5,792,355 | −25.6 |
|
Source: Global Trade Tracker 2023 N/C: Not calculable |
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Canada exported Can$1.7 million (94.7 metric tonnes) of meat that consists of sheep cuts, lamb carcasses and frozen edible offal, including sheep offal in 2022. This value represents a decline of −32.1% from 2018 (Can$2.4 million). The majority of the sheep / lamb meat was exported to the US (92.5%), followed by Saint Pierre & Miquelon (4.0%), and the UAE (2.4%) in 2022. The top export commodities were fresh sheep cuts (bone in), frozen edible offal of sheep/goats/asses/mules or hinnies (HS:020690), both going to the US, and fresh or chilled lamb carcasses mainly exported to the UAE.
In 2022, fresh or chilled edible offal of sheep/goats/asses/mules or hinnies (HS:020410) was amongst the top 3 export commodities with no Canadian exports being traded in 2022.
| Export description | Volume (kilograms) | Value (Can$) | Top export markets and value share % | ||
|---|---|---|---|---|---|
| 1 | 2 | 3 | |||
| Total meat exports to the world - lamb and sheep | 94,680 | 1,657,880 | United States: 92.5 | Saint Pierre & Miquelon: 4.0 | United Arab Emirates: 2.4 |
| 020422 - Sheep cuts, bone in, fresh or chilled | 53,834 | 1,402,597 | United States: 100.0 | ||
| 020410 - Lamb carcasses and half carcasses, fresh or chilled | 12,951 | 83,640 | United Arab Emirates: 47.5 | Saint Pierre & Miquelon: 38.5 | Qatar: 14.0 |
| 020690 - Sheep, goats, asses, mules or hinnies edible offal, frozen | 21,776 | 131,633 | United States: 100.0 | ||
| 020443 - Sheep cuts, boneless, frozen | 31 | 248 | France: 100.0 | ||
| 020430 - Lamb carcasses and half carcasses, frozen | 5,169 | 33,606 | Saint Pierre & Miquelon: 100.0 | ||
| 020423 - Sheep cuts, boneless, fresh or chilled | 0 | 0 | |||
| 020442 - Sheep cuts, bone in, frozen | 919 | 6,156 | France: 86.5 | Saint Pierre & Miquelon: 13.5 | |
| 020680 - Sheep, goats, asses, mules or hinnies edible offal, fresh or chilled | 0 | 0 | |||
| Source: Global Trade Tracker 2023 | |||||
Canada imported Can$359.9 million (30.1 thousand metric tonnes) of meat that consists of sheep cuts, lamb carcasses and frozen edible offal, including sheep offal in 2022. The majority of the sheep / lamb meat was imported from the Australia (53.1%), followed by New Zealand (37.6%), and Ireland (4.2%) in 2022. The top import commodities were frozen sheep cuts (bone in) mainly from New Zealand, frozen boneless sheep cuts mainly from Australia, fresh or chilled (bone in) sheep cuts mainly Australia.
| Import description | Volume (kilograms) | Value (Can$) | Top export markets and value share % | ||
|---|---|---|---|---|---|
| 1 | 2 | 3 | |||
| Total meat imports from the world - lamb and sheep | 30,064,852 | 351,859,753 | Australia: 53.1 | New Zealand: 37.6 | Ireland: 4.2 |
| 020422 - Sheep cuts, bone in, fresh or chilled | 4,621,660 | 80,359,412 | Australia: 64.7 | New Zealand: 34.7 | United States: 0.5 |
| 020410 - Lamb carcasses and half carcasses, fresh or chilled | 7,303 | 43,817 | Australia: 99.5 | New Zealand: 0.5 | |
| 020690 - Sheep, goats, asses, mules or hinnies edible offal, frozen | 1,906,231 | 6,298,214 | Australia: 67.1 | New Zealand: 18.1 | Ireland: 7.6 |
| 020443 - Sheep cuts, boneless, frozen | 8,209,267 | 100,670,981 | Australia: 64.1 | New Zealand: 19.7 | Uruguay: 7.0 |
| 020430 - Lamb carcasses and half carcasses, frozen | 686,511 | 6,608,168 | New Zealand 68.2 | Australia: 31.2- | Ireland: 0.2 |
| 020423 - Sheep cuts, boneless, fresh or chilled | 2,032,079 | 29,780,556 | Australia: 85.5 | New Zealand: 12.4 | United States: 2.1 |
| 020442 - Sheep cuts, bone in, frozen | 12,553,885 | 128,050,643 | New Zealand: 58.7 | Australia: 29.9 | Ireland: 6.9 |
| 020680 - Sheep, goats, asses, mules or hinnies edible offal, fresh or chilled | 47,916 | 47,962 | New Zealand: 98.6 | Australia: 1.4 | |
| Source: Global Trade Tracker 2023 | |||||
In 2022, Canada exported Can$2.2 million and 31,613 live sheep solely to the US, respectively. Canada exported Can$401,496 (70,228 skins) of sheep / lamb skins in 2022.
In 2022, the largest importer of Canadian sheep / lamb skins was the US by 77.3%, followed by China (22.5%) and Mexico (0.14%). All of the pickled and raw sheep / lamb skins, without wool (sometimes preserved or further prepared) were exported to the United States (HS:410221, 410229). While, 74.8% of raw, with wool on, nowhere else specified (HS:410210) was exported to China. Other smaller export markets for raw sheep / lamb skins (with wool on), nowhere else specified (HS:410210) were the US and Mexico.
| Export description | Quantity (number) | Value (Can$) | Top export markets[1] and value share % | ||
|---|---|---|---|---|---|
| 1 | 2 | 3 | |||
| 010410 - Sheep, live | 31,613 | 2,151,339 | United States: 100.0 | ||
| Total exports to world - sheep / lamb skins | 70,228 | 401,496 | United States: 77.3 | China: 22.5 | Mexico: 0.14 |
| 410221 - sheep / lamb skins, pickled, without wool on | 34,800 | 280,981 | United States: 100.0 | ||
| 410210 - sheep / lamb skins, raw, with wool on, nowhere else specified | 35,428 | 120,515 | China: 74.8 | United States: 24.5 | Mexico: 0.5 |
| 410229 - sheep / lamb skins, raw, without wool (preserved or further prepared), nowhere else specified | 0 | 0 | |||
|
Source: Global Trade Tracker 2023 1: Positioning in 2018 |
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In 2022, Canada imported Can$3.4 million and 18,248 live sheep solely from the US, respectively. Canada imported Can$192,528 (4,173 skins) of sheep / lamb skins from the US (98.6%), Italy (1.2%) and China (0.14%) in 2022.
| Import description | Quantity (number) | Value (Can$) | Top export markets and value share % | ||
|---|---|---|---|---|---|
| 1 | 2 | 3 | |||
| 010410 - Sheep, live | 18,248 | 3,467,732 | United States: 100.0 | ||
| Total import from world - sheep / lamb skins | 4,173 | 192,528 | United States: 98.6 | Italy: 1.2 | China: 0.14 |
| Source: Global Trade Tracker 2023 | |||||
In 2022, Canada exported a total of Can$1.3 million (620.2 metric tonnes) of wool products. Canada's main market was the US (72.9%), China (14.2%) and Czech Republic (7.0%).
In 2022, Canadian exports of carbonized wool, not carded or combed (HS:510130) was exported to the United Kingdom at the value of Can$32,539 (4,384 kilograms). Additionally, it appears that the price of degreased shorn wool, not carded, combed or carbonized (HS:510121) has been increased in 2022, as 773 kg brought in Can$5,787, when 225 kg brought in at a value of Can$4,410 in 2018.
| Export description | Volume (kilograms) | Value (Can$) | Top export markets and value share % | ||
|---|---|---|---|---|---|
| 1 | 2 | 3 | |||
| Total exports to the world - wool | 620,162 | 1,282,323 | United States: 72.9 | China: 14.2 | Czech Republic: 7.0 |
| 510111[a] - Greasy shorn wool, not carded or combed | 452,726 | 697,909 | United States: 55.3 | China: 26.0 | Czech Republic: 12.9 |
| 510129[a] - Degreased wool, other than shorn wool, not carded, combed or carbonized | 59,622 | 352,122 | United States: 100.0 | ||
| 510320 - Waste (other than noils), of wool or of fine animal hair, other than garnetted stock | 102,657 | 193,966 | United States: 98.5 | Romania: 1.5 | |
| 510130[b] - Carbonized wool, not carded or combed | 4,384 | 32,539 | United Kingdom: 100.0 | ||
| 510121[b] - Degreased shorn wool, not carded, combed or carbonized | 773 | 5,787 | United States: 92.7 | Portugal: 7.3 | |
|
Source: Global Trade Tracker 2023 a: HS5101 excludes yarn, fabric b: Export market positioning in 2018 |
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In 2022, Canada imported a total of Can$1.9 million (605.9 metric tonnes) of wool products. Canada's main supply market was the New Zealand (38.6%), United Kingdom (15.6%) and Germany (10.8%).
In 2022, Canadian imports of degreased shorn wool, not carded, combed or carbonized (HS:510121) was imported from New Zealand at the value of Can$862,331 (255,616 kilograms).
| Import description | Volume: (kg) | Value (Can$) | Top export markets and value share % | ||
|---|---|---|---|---|---|
| 1 | 2 | 3 | |||
| Total imports from the world - wool | 605,916 | 1,852,118 | New Zealand: 38.6 | United Kingdom: 15.6 | Germany: 10.8 |
| 510111[a] - Greasy shorn wool, not carded or combed | 2,411 | 14,370 | United States: 100.0 | ||
| 510129[a] - Degreased wool, other than shorn wool, not carded, combed or carbonized | 80,642 | 365,444 | New Zealand: 74.7 | Germany: 12.9 | Uruguay: 11.4 |
| 510320 - Waste (other than noils), of wool or of fine animal hair, other than garnetted stock | 207,561 | 236,891 | United Kingdom: 60.1 | United States: 37.5 | China: 1.4 |
| 510130[b] - Carbonized wool, not carded or combed | 59,686 | 373,082 | Australia: 52.0 | Germany: 29.4 | Belgium: 17.7 |
| 510121[b] - Degreased shorn wool, not carded, combed or carbonized | 255,616 | 862,331 | New Zealand: 51.7 | United Kingdom: 16.4 | Argentina: 13.3 |
|
Source: Global Trade Tracker 2023 1: HS5101 excludes yarn, fabric 2: Export market positioning in 2018 |
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Sector overview - meat in Canada
The Canadian meat sector based on retail sales (including lamb, beef, chicken, pork, and other similar meat categories) is expected to grow from US$11.2 billion in 2022 to US$14.2 billion in 2027. Beef, chicken, and pork had the highest market share in the meat sector. Lamb, mutton and goat at the retail value of US$103.4 million in 2022 represented a retail sales value market share of 0.9% of the overall Canadian meat sector in 2022.
| Category | 2018 | 2022 | CAGR* % 2018-2022 | 2023 | 2027 | CAGR* % 2023-2027 |
|---|---|---|---|---|---|---|
| Meat | 10,021.6 | 11,887.0 | 4.4 | 12,557.1 | 14,217.5 | 3.2 |
| Pork | 3,433.8 | 4,300.2 | 5.8 | 4,545.1 | 5,319.2 | 4.0 |
| Poultry | 3,214.8 | 3,774.6 | 4.1 | 4,185.3 | 5,077.7 | 5.0 |
| Beef and Veal | 3,274.0 | 3,690.1 | 3.0 | 3,704.0 | 3,683.8 | −0.1 |
| Lamb, Mutton and Goat | 80.6 | 103.4 | 6.4 | 103.5 | 116.7 | 3.0 |
| Other Meat | 18.5 | 18.7 | 0.3 | 19.2 | 20.2 | 1.3 |
|
Source: Euromonitor 2023 *CAGR: Compound Annual Growth Rate Note: table not including turkey |
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In volume terms, the meat sector grew from 2,671.1 thousand tonnes in 2018 to 2,972.8 thousand tonnes in 2022, registering a 5-year (2018-2022) CAGR of 2.7% in Canada. The Canadian meat sector is forecast to register an overall retail value growth of 2.1% from 2023 to 2027. The lamb, mutton and goat registered 29.4 thousand tonnes in 2022 and is expected to reach 32.9 thousand tonnes in 2027 at the CAGR growth of 2.3% from 2023 to 2027.
| Category | 2018 | 2022 | CAGR* % 2018-2022 | 2023 | 2027 | CAGR* % 2023-2027 |
|---|---|---|---|---|---|---|
| Meat | 2,671.1 | 2,972.8 | 2.7 | 3,064.6 | 3,328.4 | 2.1 |
| Pork | 1,284.0 | 1,455.3 | 3.2 | 1,528.8 | 1,749.4 | 3.4 |
| Poultry | 654.0 | 775.0 | 4.3 | 799.5 | 865.3 | 2.0 |
| Beef and Veal | 706.2 | 711.5 | 0.2 | 704.7 | 679.2 | −0.9 |
| Lamb, Mutton and Goat | 25.5 | 29.4 | 3.6 | 30.0 | 32.9 | 2.3 |
| Other Meat | 1.4 | 1.6 | 3.4 | 1.6 | 1.5 | −1.6 |
|
Source: Euromonitor 2023 *CAGR: Compound Annual Growth Rate Note: table not including turkey |
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Product launch and trend analysis of lamb and sheep milk
Lamb meat and pet food products
Mintel indicates that there were 87 new lamb meat and 29 pet food products launched (including new variety/range extension, packaging, formulation or relaunched) in Canada between the period of January 2018 and December, 2022.
Description of above image
| Product | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Meat-lamb | 20 | 20 | 18 | 21 | 8 | 87 |
| Pet food | 9 | 6 | 7 | 4 | 3 | 29 |
Source: Mintel, 2023
Top brands were Dion (11), New Zealand Spring Lamb (5), Kirkland Signature (4), Agneau du Québec (4) and Alexia (4) from 2018 to 2022.
| Brand | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Dion | 2 | 9 | 0 | 0 | 0 | 11 |
| New Zealand Spring Lamb | 0 | 0 | 3 | 2 | 0 | 5 |
| Kirkland Signature | 3 | 0 | 1 | 0 | 0 | 4 |
| Agneau du Québec | 4 | 0 | 0 | 0 | 0 | 4 |
| Alexia | 1 | 2 | 1 | 0 | 0 | 4 |
| McCormick Gourmet | 0 | 0 | 0 | 4 | 0 | 4 |
| PC Free From | 0 | 0 | 2 | 1 | 0 | 3 |
| PG Plaisirs Gastronomiques | 1 | 1 | 0 | 1 | 0 | 3 |
| Les Filles Fattoush | 0 | 0 | 2 | 0 | 0 | 2 |
| La Fernandière | 2 | 0 | 0 | 0 | 0 | 2 |
| Source: Mintel, 2023 | ||||||
Top companies in 2022, include Dion Herbs & Spices, The Lamb Company, Loblaws, McCormick and Lamb Weston.
| Company | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Dion Herbs & Spices | 2 | 9 | 0 | 0 | 0 | 11 |
| The Lamb Company | 0 | 0 | 3 | 4 | 0 | 7 |
| Loblaws | 1 | 0 | 3 | 1 | 0 | 5 |
| McCormick | 0 | 0 | 0 | 5 | 0 | 5 |
| Lamb Weston | 1 | 2 | 1 | 0 | 0 | 4 |
| Costco Wholesale | 3 | 0 | 1 | 0 | 0 | 4 |
| Plaisirs Gastronomiques | 1 | 1 | 0 | 1 | 1 | 4 |
| Sobeys | 4 | 0 | 0 | 0 | 0 | 4 |
| Les Aliments Rose Hill Foods | 0 | 0 | 2 | 0 | 0 | 2 |
| La Fernandière | 2 | 0 | 0 | 0 | 0 | 2 |
| Source: Mintel, 2023 | ||||||
Top three claims were Kosher (25), Halal (24) and Low/No/Reduced Allergen (24) from 2018 to 2022.
| Claims | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Kosher | 4 | 12 | 2 | 6 | 1 | 25 |
| Halal | 4 | 1 | 7 | 11 | 1 | 24 |
| Low/No/Reduced Allergen | 4 | 12 | 2 | 3 | 3 | 24 |
| Gluten Free | 4 | 12 | 2 | 3 | 2 | 23 |
| Social Media | 4 | 2 | 4 | 4 | 1 | 15 |
| Free from Added/Artificial Preservatives | 2 | 1 | 1 | 5 | 1 | 10 |
| No Additives/Preservatives | 2 | 1 | 1 | 5 | 1 | 10 |
| Hormone Free | 0 | 1 | 2 | 5 | 2 | 10 |
| Ethical - Animal | 0 | 1 | 4 | 4 | 1 | 10 |
| Ethical - Environmentally Friendly Package | 2 | 2 | 0 | 2 | 2 | 8 |
| Source: Mintel, 2023 | ||||||
Top three flavours were Unflavoured/Plain (30), lamb (6) and garlic (5) from 2018 to 2022.
| Flavour | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Unflavoured/Plain | 9 | 2 | 9 | 9 | 1 | 30 |
| Lamb | 1 | 3 | 0 | 0 | 2 | 6 |
| Garlic | 1 | 2 | 0 | 2 | 0 | 5 |
| Gravy | 1 | 1 | 0 | 2 | 0 | 4 |
| Spice/Spicy | 1 | 1 | 1 | 0 | 1 | 4 |
| Mint | 0 | 0 | 3 | 0 | 0 | 3 |
| Mediterranean | 2 | 0 | 1 | 0 | 0 | 3 |
| Smoke | 0 | 0 | 0 | 3 | 0 | 3 |
| Rosemary | 0 | 1 | 1 | 1 | 0 | 3 |
| Curry | 1 | 1 | 0 | 0 | 0 | 2 |
| Source: Mintel, 2023 | ||||||
The ingredients were salt (32), spices (29), Waters (26), Garlic (23) and onion (16) from 2018 to 2022.
| Ingredients | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Salt (Food) | 10 | 3 | 3 | 9 | 7 | 32 |
| Spices (Food) | 9 | 7 | 3 | 6 | 4 | 29 |
| Waters (Food) | 8 | 3 | 4 | 6 | 5 | 26 |
| Garlic (Food) | 7 | 5 | 3 | 4 | 4 | 23 |
| Onion (Food) | 4 | 4 | 2 | 2 | 4 | 16 |
| Lamb Meat (Food) | 4 | 1 | 4 | 2 | 4 | 15 |
| White Sugar (Food) | 4 | 0 | 2 | 3 | 3 | 12 |
| Modified Corn Starch (Food) | 3 | 2 | 1 | 3 | 2 | 11 |
| Garlic Powder (Food) | 4 | 3 | 2 | 0 | 1 | 10 |
| Low Erucic Acid Rapeseed Oil (Food) | 2 | 4 | 2 | 1 | 1 | 10 |
| Source: Mintel, 2023 | ||||||
Launch type were New Variety/Range Extension (49), New packaging (20), new product (16) and relaunch (2) from 2018 to 2022.
| Launch type | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| New Variety/Range Extension | 16 | 16 | 10 | 7 | 0 | 49 |
| New Packaging | 1 | 3 | 4 | 11 | 1 | 20 |
| New Product | 3 | 1 | 4 | 3 | 5 | 16 |
| Relaunch | 0 | 0 | 0 | 0 | 2 | 2 |
| Total Sample | 20 | 20 | 18 | 21 | 8 | 87 |
| Source: Mintel, 2023 | ||||||
Location of manufacture were Canada (16), United States (7), Australia (6) and New Zealand (3) from 2018 to 2022.
| Location of manufacture | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Canada | 8 | 2 | 2 | 3 | 1 | 16 |
| United States | 1 | 2 | 1 | 0 | 3 | 7 |
| Australia | 3 | 0 | 2 | 1 | 0 | 6 |
| New Zealand | 0 | 0 | 2 | 1 | 0 | 3 |
| Italy | 0 | 0 | 0 | 2 | 0 | 2 |
| South Africa | 0 | 0 | 0 | 1 | 0 | 1 |
| Taiwan, China | 0 | 0 | 0 | 1 | 0 | 1 |
| Total Sample | 20 | 20 | 18 | 21 | 8 | 87 |
| Source: Mintel, 2023 | ||||||
Top three nutrition were sodium (47), carbohydrates (47) and energy (47) from 2018 to 2022.
| Nutrition | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Sodium (listed on pack) | 10 | 8 | 9 | 13 | 7 | 47 |
| Carbohydrates (listed on pack) | 10 | 8 | 9 | 13 | 7 | 47 |
| Energy (kcal) (listed on pack) | 10 | 8 | 9 | 13 | 7 | 47 |
| Fat (listed on pack) | 10 | 8 | 9 | 13 | 7 | 47 |
| Protein (listed on pack) | 9 | 8 | 9 | 13 | 7 | 46 |
| Cholesterol (listed on pack) | 9 | 8 | 9 | 12 | 7 | 45 |
| Iron (listed on pack) | 9 | 8 | 9 | 12 | 7 | 45 |
| Saturated Fat (listed on pack) | 9 | 8 | 9 | 12 | 7 | 45 |
| Trans Fat (listed on pack) | 9 | 8 | 9 | 12 | 7 | 45 |
| Fibre (listed on pack) | 9 | 8 | 9 | 12 | 7 | 45 |
| Source: Mintel, 2023 | ||||||
Top three storage were supermarket (63), Natural/Health Food Store (10) and club store (8) from 2018 to 2022.
| Storage type | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Supermarket | 13 | 16 | 13 | 16 | 5 | 63 |
| Natural/Health Food Store | 1 | 4 | 2 | 1 | 2 | 10 |
| Club Store | 3 | 0 | 3 | 2 | 0 | 8 |
| Mass Merchandise/Hypermarket | 3 | 0 | 0 | 2 | 1 | 6 |
| Total Sample | 20 | 20 | 18 | 21 | 8 | 87 |
| Source: Mintel, 2023 | ||||||
Top three subcategories were meat products (40), seasonings (24) and cooking sauces (5) from 2018 to 2022.
| Sub-categories | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Meat Products | 13 | 3 | 11 | 10 | 3 | 40 |
| Seasonings | 3 | 11 | 4 | 6 | 0 | 24 |
| Cooking Sauces | 2 | 0 | 1 | 1 | 1 | 5 |
| Meat Substitutes | 0 | 3 | 0 | 1 | 0 | 4 |
| Potato Products | 1 | 2 | 0 | 0 | 0 | 3 |
| Hard Cheese & Semi-Hard Cheese | 0 | 0 | 0 | 2 | 0 | 2 |
| Meal Kits | 0 | 0 | 0 | 0 | 1 | 1 |
| Stuffing, Polenta & Other Side Dishes | 0 | 0 | 0 | 0 | 1 | 1 |
| Hors d'oeuvres/Canapes | 0 | 0 | 1 | 0 | 0 | 1 |
| Rice | 0 | 0 | 0 | 0 | 1 | 1 |
| Source: Mintel, 2023 | ||||||
Pet food
Top brands were Western family (3), Big Country Raw (2), Crave (2), Hungry Hunter (1) and Iams Proactive Health (1) from 2018 to 2022.
| Brand | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Western Family | 1 | 0 | 0 | 2 | 0 | 3 |
| Big Country Raw | 0 | 0 | 0 | 0 | 2 | 2 |
| Crave | 1 | 1 | 0 | 0 | 0 | 2 |
| Hungry Hunter | 0 | 0 | 0 | 1 | 0 | 1 |
| Iams Proactive Health | 0 | 1 | 0 | 0 | 0 | 1 |
| Catit Gold Fern | 0 | 0 | 0 | 1 | 0 | 1 |
| PureSnacks | 1 | 0 | 0 | 0 | 0 | 1 |
| PureBites | 0 | 0 | 1 | 0 | 0 | 1 |
| Pedigree Choice Cuts in Sauce | 0 | 0 | 1 | 0 | 0 | 1 |
| Holistic Blend My Healthy Pet | 1 | 0 | 0 | 0 | 0 | 1 |
| Source: Mintel, 2023 | ||||||
Top pet food companies in 2022, include Mars, Overwaitea Food, Big Country Raw, Mars Petcare and Nestlé Purina PetCare.
| Companies | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Mars | 1 | 2 | 2 | 0 | 0 | 5 |
| Overwaitea Food | 1 | 0 | 0 | 2 | 0 | 3 |
| Big Country Raw | 0 | 0 | 0 | 1 | 2 | 3 |
| Mars Petcare | 1 | 0 | 1 | 0 | 0 | 2 |
| Nestlé Purina PetCare | 0 | 1 | 1 | 0 | 0 | 2 |
| Pure Treats | 1 | 0 | 1 | 0 | 0 | 2 |
| Bio Biscuit | 1 | 0 | 0 | 0 | 0 | 1 |
| Solid Gold Pet | 0 | 1 | 0 | 0 | 0 | 1 |
| Loblaws | 0 | 1 | 0 | 0 | 0 | 1 |
| WellPet | 1 | 0 | 0 | 0 | 0 | 1 |
| Source: Mintel, 2023 | ||||||
Top three claims were pet-adult (16), Low/No/Reduced Allergen (10) and Vitamin/Mineral Fortified (10) from 2018 to 2022.
| Claim | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Pet - Adult | 4 | 3 | 5 | 3 | 1 | 16 |
| Low/No/Reduced Allergen | 3 | 3 | 2 | 1 | 1 | 10 |
| Vitamin/Mineral Fortified | 2 | 3 | 3 | 1 | 1 | 10 |
| No Additives/Preservatives | 3 | 2 | 2 | 0 | 1 | 8 |
| High/Added Protein | 2 | 2 | 3 | 0 | 1 | 8 |
| Free from Added/Artificial Preservatives | 2 | 2 | 2 | 0 | 1 | 7 |
| Free from Added/Artificial Flavourings | 1 | 2 | 2 | 0 | 1 | 6 |
| Free from Added/Artificial Colourings | 2 | 1 | 1 | 0 | 1 | 5 |
| Premium | 2 | 2 | 0 | 1 | 0 | 5 |
| Social Media | 1 | 0 | 4 | 0 | 0 | 5 |
| Source: Mintel, 2023 | ||||||
Top three flavours were lamb (24), Chicken (7) and rice (5) from 2018 to 2022.
| Flavour | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Lamb | 6 | 5 | 6 | 4 | 3 | 24 |
| Chicken | 3 | 1 | 2 | 1 | 0 | 7 |
| Rice | 1 | 2 | 0 | 2 | 0 | 5 |
| Salmon | 0 | 1 | 0 | 1 | 1 | 3 |
| Vegetable | 0 | 0 | 3 | 0 | 0 | 3 |
| Rice (Brown) | 0 | 1 | 2 | 0 | 0 | 3 |
| Turkey | 0 | 0 | 0 | 1 | 1 | 2 |
| Bacon/Lardon/Pancetta/Speck | 0 | 0 | 1 | 0 | 0 | 1 |
| Mussel | 0 | 0 | 0 | 1 | 0 | 1 |
| Gravy | 0 | 0 | 1 | 0 | 0 | 1 |
| Source: Mintel, 2023 | ||||||
The ingredients were lam meat (17), supplement (17), Vitamin E (17), Cholecalciferol (16) and salt (15) from 2018 to 2022.
| Ingredient | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Lamb Meat (Food) | 4 | 5 | 3 | 3 | 2 | 17 |
| Supplement | 5 | 4 | 4 | 3 | 1 | 17 |
| Vitamin E (Food) | 5 | 4 | 4 | 3 | 1 | 17 |
| Cholecalciferol (Food) | 5 | 4 | 4 | 2 | 1 | 16 |
| Salt (Food) | 4 | 4 | 3 | 3 | 1 | 15 |
| Choline Chloride (Food) | 4 | 6 | 2 | 3 | 0 | 15 |
| Food Acids | 6 | 2 | 4 | 3 | 0 | 15 |
| Potassium Chloride (Food) | 4 | 5 | 3 | 2 | 1 | 15 |
| Thiamine Mononitrate (Food) | 5 | 4 | 3 | 2 | 1 | 15 |
| Biotin (Food) | 5 | 4 | 2 | 3 | 0 | 14 |
| Source: Mintel, 2023 | ||||||
Launch type between 2018 and 2022 were New Variety/Range Extension (10), New Product (9), New Packaging (8) and relaunch (2).
| Launch type | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| New Variety/Range Extension | 1 | 3 | 4 | 1 | 1 | 10 |
| New Product | 4 | 1 | 1 | 1 | 2 | 9 |
| New Packaging | 3 | 1 | 2 | 2 | 0 | 8 |
| Relaunch | 1 | 1 | 0 | 0 | 0 | 2 |
| Total Sample | 9 | 6 | 7 | 4 | 3 | 29 |
| Source: Mintel, 2023 | ||||||
Top three nutrition were protein (28), fat (28) and moisture (28) from 2018 to 2022.
| Nutrition | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Protein (listed on pack) | 9 | 6 | 6 | 4 | 3 | 28 |
| Fat (listed on pack) |
9 |
6 | 6 | 4 | 3 | 28 |
| Moisture (listed on pack) | 9 | 6 | 6 | 4 | 3 | 28 |
| Fibre (listed on pack) | 9 | 6 | 6 | 3 | 2 | 26 |
| Energy (kcal) (listed on pack) | 4 | 1 | 3 | 3 | 2 | 13 |
| Metabolisable Energy (kcal) (listed on pack) | 4 | 4 | 2 | 1 | 1 | 12 |
| Omega-6 (listed on pack) | 2 | 3 | 2 | 0 | 0 | 7 |
| Omega 3 Fatty Acids (listed on pack) | 1 | 2 | 2 | 0 | 0 | 5 |
| Carbohydrates (listed on pack) | 0 | 0 | 0 | 1 | 2 | 3 |
| Phosphorus (listed on pack) | 0 | 0 | 0 | 1 | 2 | 3 |
| Source: Mintel, 2023 | ||||||
Top three store type were Specialist Retailer (11), Supermarket (10) and Mass Merchandise/Hypermarket (5) from 2018 to 2022.
| Storage type | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Specialist Retailer | 4 | 1 | 1 | 2 | 3 | 11 |
| Supermarket | 2 | 3 | 3 | 2 | 0 | 10 |
| Mass Merchandise/Hypermarket | 1 | 1 | 3 | 0 | 0 | 5 |
| Club Store | 1 | 0 | 0 | 0 | 0 | 1 |
| Natural/Health Food Store | 1 | 0 | 0 | 0 | 0 | 1 |
| Drug Store/Pharmacy | 0 | 1 | 0 | 0 | 0 | 1 |
| Total Sample | 9 | 6 | 7 | 4 | 3 | 29 |
| Source: Mintel, 2023 | ||||||
Sheep milk
According to Mintel, there were 87 new sheep milk, launched (including new variety/range extension, packaging, formulation or relaunched) in Canada between the period of January 2018 and December, 2022.
Description of above image
| 2018 | 2019 | 2020 | 2021 | 2022 | Total sample | |
|---|---|---|---|---|---|---|
| Sheep related products | 11 | 13 | 21 | 34 | 8 | 87 |
Source: Mintel, 2023
According to Mintel, new brands related to sheep milk include Longo's Curato (5), Western Family (5), Dodoni (5).
| Brand | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Longo's Curato | 0 | 0 | 0 | 4 | 1 | 5 |
| Western Family | 2 | 0 | 0 | 3 | 0 | 5 |
| Dodoni | 1 | 1 | 0 | 3 | 0 | 5 |
| Krinos | 1 | 0 | 1 | 0 | 2 | 4 |
| Lalumière Bonanza | 0 | 2 | 2 | 0 | 0 | 4 |
| PC President's Choice | 2 | 0 | 0 | 1 | 1 | 4 |
| Kirkland Signature | 1 | 0 | 1 | 1 | 0 | 3 |
| Roussas | 0 | 0 | 0 | 3 | 0 | 3 |
| Biobio | 0 | 0 | 2 | 0 | 0 | 2 |
| Don Bernardo | 0 | 0 | 2 | 0 | 0 | 2 |
| Source: Mintel, 2023 | ||||||
Top companies in 2022, were Loblaws (10), Longo Brothers Fruit Markets (5), Dodoni (5), Krinos Foods (4) and Jan K. Overweel (4).
| Companies | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Loblaws | 3 | 1 | 1 | 4 | 1 | 10 |
| Longo Brothers Fruit Markets | 0 | 0 | 0 | 4 | 1 | 5 |
| Dodoni | 1 | 1 | 0 | 3 | 0 | 5 |
| Krinos Foods | 1 | 0 | 1 | 0 | 2 | 4 |
| Jan K. Overweel | 0 | 1 | 0 | 3 | 0 | 4 |
| Lalumière Bonanza | 0 | 2 | 2 | 0 | 0 | 4 |
| Roussas Dairy |
0 |
0 | 0 | 3 | 0 | 3 |
| Costco Wholesale | 1 | 0 | 1 | 1 | 0 | 3 |
| Save-on-Foods | 0 | 0 | 0 | 3 | 0 | 3 |
| Biobio | 0 | 0 | 2 | 0 | 0 | 2 |
| Source: Mintel, 2023 | ||||||
Top three claims were No Additives/Preservatives (18), Free from Added/Artificial Colourings (13) and Free from Added/Artificial Flavourings (11) between 2018 and 2022.
| Claim | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| No Additives/Preservatives | 4 | 0 | 4 | 5 | 3 | 16 |
| Free from Added/Artificial Colourings | 3 | 0 | 3 | 4 | 3 | 13 |
| Free from Added/Artificial Flavourings | 3 | 0 | 3 | 4 | 1 | 11 |
| Free from Added/Artificial Preservatives | 2 | 0 | 3 | 1 | 2 | 8 |
| Premium | 0 | 1 | 1 | 4 | 1 | 7 |
| Organic | 0 | 0 | 3 | 3 | 0 | 6 |
| GMO Free | 0 | 1 | 4 | 0 | 0 | 5 |
| Microwaveable | 1 | 1 | 1 | 2 | 0 | 5 |
| Vegetarian | 1 | 1 | 0 | 3 | 0 | 5 |
| Ethical - Sustainable (Habitat/Resources) | 1 | 0 | 2 | 2 | 0 | 5 |
| Source: Mintel, 2023 | ||||||
Top three flavours were l Unflavoured/Plain (48), Pesto/Pistou (9) and Basil (4) from 2018 to 2022.
| Flavour | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Unflavoured/Plain | 4 | 7 | 15 | 18 | 4 | 48 |
| Pesto/Pistou | 2 | 2 | 1 | 3 | 1 | 9 |
| Basil | 2 | 0 | 0 | 2 | 0 | 4 |
| Cheese (Feta/Fetta) | 0 | 0 | 0 | 2 | 2 | 4 |
| Three/Four/Mixed Cheeses | 1 | 0 | 1 | 2 | 0 | 4 |
| Cheese (Romano) | 2 | 0 | 0 | 1 | 0 | 3 |
| Spinach | 0 | 1 | 1 | 0 | 1 | 3 |
| Cheese (Parmesan/Parmigiano Reggiano) | 2 | 0 | 0 | 1 | 0 | 3 |
| Cheese (Pecorino) | 1 | 0 | 0 | 2 | 0 | 3 |
| Cheese (Mozzarella) | 0 | 1 | 1 | 0 | 0 | 2 |
| Source: Mintel, 2023 | ||||||
The ingredients often found in these sheep-related products were sheep milk, salt, bacterial cultures, Rennet and milk (food).
| Ingredients | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Sheeps Milk (Food) | 10 | 12 | 20 | 30 | 8 | 80 |
| Salt (Food) | 9 | 11 | 20 | 28 | 8 | 76 |
| Bacterial Cultures | 7 | 11 | 19 | 24 | 7 | 68 |
| Rennet (Food) | 6 | 8 | 13 | 18 | 5 | 50 |
| Milk (Food) | 6 | 5 | 8 | 14 | 5 | 38 |
| Waters (Food) | 7 | 2 | 8 | 11 | 6 | 34 |
| Food Enzymes (Food) | 7 | 5 | 9 | 7 | 3 | 31 |
| Food Acids | 6 | 4 | 7 | 11 | 3 | 31 |
| Goats Milk (Food) | 3 | 3 | 6 | 12 | 2 | 26 |
| Garlic (Food) | 4 | 3 | 4 | 10 | 2 | 23 |
| Source: Mintel, 2023 | ||||||
The five nutrition over the 5-year period containing sheep milk includes Sodium (77), Cholesterol (77), iron (77), protein (77)n and calcium (77).
| Nutrition | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Sodium (listed on pack) | 11 | 9 | 17 | 32 | 8 | 77 |
| Cholesterol (listed on pack) | 11 | 9 | 17 | 32 | 8 | 77 |
| Iron (listed on pack) | 11 | 9 | 17 | 32 | 8 | 77 |
| Protein (listed on pack) | 11 | 9 | 17 | 32 | 8 | 77 |
| Calcium (listed on pack) | 11 | 9 | 17 | 32 | 8 | 77 |
| Energy (kcal) (listed on pack) | 11 | 9 | 17 | 32 | 8 | 77 |
| Saturated Fat (listed on pack) | 11 | 9 | 17 | 32 | 8 | 77 |
| Trans Fat (listed on pack) | 11 | 9 | 17 | 32 | 8 | 77 |
| Fat (listed on pack) | 11 | 9 | 17 | 32 | 8 | 77 |
| Fibre (listed on pack) | 11 | 9 | 17 | 32 | 8 | 77 |
| Source: Mintel, 2023 | ||||||
The five sub-categories over the 5-year period containing sheep milk includes Soft Cheese & Semi-Soft Cheese (24), Hard Cheese & Semi-Hard Cheese (23), Pasta Sauces (11), Pasta (5) and Pizzas (5).
| Sub-categories | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Soft Cheese & Semi-Soft Cheese | 2 | 1 | 6 | 12 | 3 | 24 |
| Hard Cheese & Semi-Hard Cheese | 1 | 5 | 9 | 7 | 1 | 23 |
| Pasta Sauces | 2 | 2 | 1 | 5 | 1 | 11 |
| Pasta | 1 | 0 | 3 | 1 | 0 | 5 |
| Pizzas | 2 | 0 | 1 | 1 | 1 | 5 |
| Prepared Meals | 0 | 1 | 1 | 2 | 0 | 4 |
| Hors d'oeuvres/Canapes | 0 | 1 | 0 | 2 | 0 | 3 |
| Pastry Dishes | 0 | 0 | 0 | 1 | 2 | 3 |
| Meat Products | 2 | 0 | 0 | 0 | 0 | 2 |
| Fish Products | 0 | 0 | 0 | 2 | 0 | 2 |
| Source: Mintel, 2023 | ||||||
Top three store types were Supermarket (61), Mass Merchandise/Hypermarket (9) and Natural/Health Food Store (8) from 2018 to 2022.
| Storage type | 2018 | 2019 | 2020 | 2021 | 2022 | Total sample |
|---|---|---|---|---|---|---|
| Supermarket | 8 | 8 | 11 | 26 | 9 | 61 |
| Mass Merchandise/Hypermarket | 1 | 3 | 2 | 3 | 0 | 9 |
| Natural/Health Food Store | 1 | 0 | 6 | 1 | 0 | 8 |
| Club Store | 1 | 1 | 2 | 3 | 0 | 7 |
| Drug Store/Pharmacy | 0 | 1 | 0 | 0 | 0 | 1 |
| Total Sample | 11 | 13 | 21 | 33 | 9 | 87 |
| Source: Mintel, 2023 | ||||||
Product examples
Mini Lamb Hot Pot
| Company | Bala Foods |
|---|---|
| Manufacturer | Bala Foods |
| Brand | Bala Foods |
| Category | Soup |
| Sub-category | Wet soup |
| Market | Canada |
| Location of manufacture | Canada |
| Import status | Not imported |
| Store type | Supermarket |
| Date published | November 2022 |
| Launch type | New product |
| Price in local currency | Can$19.28 |
| Price in US dollars | 14.30 |
| Price in Euros | 14.36 |
Bala Foods Mini Lamb Hot Pot is now available, and retails in a 1000 gram pack. - Cooking instructions - Recyclable pack
Feta Cheese
| Company | Krinos Foods |
|---|---|
| Importer | Krinos Foods |
| Brand | Krinos |
| Category | Dairy |
| Sub-category | Soft cheese and semi-soft cheese |
| Market | Canada |
| Store type | Supermarket |
| Date published | October 2022 |
| Launch type | New packaging |
| Price in local currency | Can$27.99 |
| Price in US dollars | 20.55 |
| Price in Euros | 20.84 |
Krinos Feta Cheese has been repackaged in a 1 kilogram pack. - Made with sheep milk - 22% milk fat, 55% moisture - Feta cheese preserves better when fully submerged in brine - Logos and certifications: Protected Designation of Origin, Certified by Agrocert, Halal
Lamb Burgers
| Company | NMK Foods |
|---|---|
| Manufacturer | NMK Foods |
| Brand | Kebab Factory |
| Category | Processed fish, meat and egg products |
| Sub-category | Meat products |
| Market | Canada |
| Store name | Nofrills |
| Store type | Supermarket |
| Date published | October 2022 |
| Launch type | New product |
| Price in local currency | Can$12.69 |
| Price in US dollars | 9.33 |
| Price in Euros | 9.62 |
Kebab Factory Lamb Burgers are now available, and retail in a 678 gram pack containing six 113 gram burgers. - Medium hot, with a two out of four spiciness rating- No artificial flavours, colours or preservatives added, and soy fillers - Uncooked - Pack featuring cooking instructions - Logos and certifications: Halal, Instagram, Facebook, Canadian Food Inspection Agency
Lamb Dinner Raw Pet Food
| Company | Big Country Raw |
|---|---|
| Manufacturer | Big Country Raw |
| Brand | Big Country Raw |
| Category | Pet food |
| Sub-category | Dog food wet |
| Market | Canada |
| Location of manufacture | Canada |
| Store name | Pet Valu |
| Store type | Specialist retailer |
| Date published | March 2022 |
| Launch type | New product |
| Price in local currency | Can$22.99 |
| Price in US dollars | 18.05 |
| Price in Euros | 16.50 |
Big Country Raw Lamb Dinner Raw Pet Food is described as a complete meal made with fresh Canadian lamb, including organs and bone, and blended with fruit and vegetables. It comprises 70% meat, 10% bone, 10% organ and 10% fruit and vegetables. This complete NRC nutrition pet food is suitable for dogs, contains no added hormones or antibiotics, and retails in a 1.8 kilogram pack with four 1 pound individually portioned and vacuum sealed units, and bearing feeding guides, serving and handling instructions.
For more information
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Resources
- Global Trade Tracker 2023
- Euromonitor 2023
- Mintel Global Data New Product (GDNP) database, 2023
Market Overview – Canadian lamb / sheep meat and product trends
Global Analysis Report
Prepared by: Hongli Wang, Senior Market Analyst
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