Exploring the impact of public trust

March 16, 2018

Agriculture and Agri-Food Canada (AAFC) completed two surveys this year: one among just over 2,000 food producers and another among 400 food processors. The results provide interesting insights into the opinions, issues and challenges faced by producers and food processors in Canada.

Among other areas, the surveys explored producers' and processors' views on the level of trust the public places in the sector with regards to their operations and decision-making. According to the results:

  • over two-thirds of producers and processors (67% and 72%, respectively) believe that public perceptions about agriculture have at least a moderate impact on their operations and decision-making
  • when asked to name their top three considerations in terms of building or maintaining public trust:
    • producers said environmental management (60%), food safety (59%) and animal welfare (53%) were top of mind
    • processors said food safety (93%), affordability (53%) and environmental management (52%) were central
  • both producers and processors have implemented a variety of programs and practices in response to external public pressures
    • producers have reduced their pesticide use (67%) and implemented environmental stewardship programs (62%), nutrient management plans (60%), enhanced food safety measures (59%), and humane animal welfare practices (58%)
    • processors most frequently cited improved food safety codes or standards (90%) and food safety measures (88%)

Want to know more? AAFC's Strategic Issues Survey final reports are available at Library and Archives Canada.


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