Taste the Commitment

A man holding a hen, a woman holding a container full of cucumbers and a man holding tomatoes, on a background full of food icons

Canadian farmers and agricultural businesses are dedicated to putting quality food on our tables while protecting the environment for future generations. Taste their commitment in each bite of your food and learn how they are growing a better future for us all.


Meet the people behind your food

Listen to Canadian farmers and agricultural business owners explain why they care about the environment, and discover how they put their sustainable practices in action.

Lauren smiling with her arms crossed, in front of thousands of young shoots, in a large greenhouse

Meet Lauren (videos)

Entrepreneur, Fermes Lufa, Montréal, Quebec – Discover how Lauren farms responsibly, in the city.

Karnail, his wife and daughter in front on wine barrels, smiling.

Meet Karnail and his family (videos)

Wine producers, Kalala Organic Estate Winery, Kelowna, British Columbia – See how Karnail is proud of his family and their work on their organic farm.

A headshot of Yvon Van Winden wearing a cap

Meet Yvon and his family

Agricultural producers, Delfland, Napierville, Quebec – Find out how the Van Winden family relied on research to solve the problem of a devastating insect pest.

Dean with his arm around Catherine's shoulder, both smiling, in a greenhouse, in front of tall greens

Meet Dean and Catherine (videos)

Agricultural producers, Manning Family Farm, Falmouth, Nova Scotia – Discover how Dean and Catherine embraced environmental sustainability.

Jacqueline and Noel with a man, two women, and a young girl smiling at the camera with a field of vegetables and greenhouses in the background.

Meet Jacqueline and Noel

Co-founders, Toronto Black Farmers and Growers Collective, Toronto – See how Jacqueline and Noel prioritize food affordability and accessibility, while putting culture and community at the forefront.

Tarek smiling and holding a large basket of fresh lettuce

Meet Tarek (videos)

Producer - Entrepreneur, ColdAcre, Whitehorse, Yukon – Discover how Tarek and his team are making a difference for the planet and for their community.

Discover more inspiring stories

Join their efforts for a greener future

Close up of a family sharing spaghetti plates at a diner table.

Our food is produced through hard work and a growing sense of care for the future and the environment that surrounds us. Join the efforts made by Canadian farmers and agricultural businesses to protect the environment: take action by making food decisions with the environment in mind.

Learn more about eating for a greener future

Spotlight on responsible food production

Growing a better future

Discover how Canadian farmers and agricultural businesses work hard to produce quality food, while protecting the environment for future generations.

Transcript

[A circle logo appears with a fork and a shovel in the centre. The fork and shovel swing inwards to form an X as a small plant sprouts above them.]

Text on screen: Farmers care about our future

[A colourful farm landscape appears with a house, a barn, trees, and the sun in the sky. A fence surrounds the property.]

Text on screen: They work hard

[A person driving an electric tractor appears on a yellow field and then drives off to the right.]

Text on screen: To produce quality food

[A second person appears standing in front of a large shelf with green plants growing on each level.]

Text on screen: And protect

[A third person appears with a red cap and a friendly smile. A miniature Earth hovers above their open hand. They extend their hand to the screen, and the camera zooms into the Earth.]

Text on screen: The environment

[The Earth rotates.]

Text on screen: How?

[The word "How?" appears on its own.]

Text on screen: By preserving water.

[The words "By preserving" appear on their own and stay on screen as water droplets begin falling from above to form the word "water." The words "By preserving" remain as the word "water" dissolves away.]

Text on screen: By preserving soil health

[Two hands cupping soil come into view above a grassy patch with a tiny sprout. As the words "soil health" appear, parts of the soil mixture slip through the fingers, helping the sprout grow from the healthy green soil. The words "By preserving" remain as the words "soil health" move off-screen.]

Text on screen: By preserving biodiversity

[The scene fades into a full landscape with a small river and lots of trees. The word "biodiversity" appears right before a frog jumps on top of it. A butterfly flies by, and the scene fades away.]

Text on screen: By reducing greenhouse gas emissions

[The words "By reducing" appear then reduce in size. A bar graph appears with two bars. A hand appears and presses down on the first bar, causing the words "greenhouse gas emissions" to disappear and the word "waste" to appear in its place.]

Text on screen: By reducing waste

[The hand presses down on the second bar, and the word "waste" disappears.]

Text on screen: And more!

[The words "and more!" appear on their own.]

Text on screen: Discover how our farmers

[The three people from earlier all stand proudly next to each other. The person in the middle opens their hands to reveal some soil, and a sprout begins to grow from it. The sprout grows upward to reveal a colourful landscape.]

Text on screen: Are growing a better future

[A lush landscape with mountains, trees, a river, and flowers appears.]

Text on screen: Canada.ca/Taste-the-Commitment

[The URL "Canada.ca/Taste-the-Commitment" appears on its own.]

[Music ends.]

Text on screen: Agriculture and Agri-Food Canada

[The Agriculture and Agri-Food Canada signature appears in the centre with a Canadian flag to the left of it.]

[Government of Canada wordmark.]

[End.]

Resources for farmers and agricultural businesses

Spread the word

Use our promotional toolkit to spread the word about how Canadian farmers and agricultural businesses are growing a better future.

Find the right support

Learn more about programs and services that help farms and agricultural businesses shape a bright future for food.

A woman in a greenhouse checking a tablet.

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