We make great things together

Video transcript

[This video has no narration but does contain a background music track.]

[The video opens with a grey background. It is slightly darker around the edges of the frame.]

[Rhythmic, building music.]

[Black text fades up on screen and gets smaller giving the impression that it is moving away from the camera.]

Text on screen: The United States and Canada

[The text zooms out further until it disappears.]

[New text flies onto the screen. Two words fly in from the top of the screen. The third word flies in from the left.]

Text on screen: We make great

[Rhythmic, building music continues.]

[Images of Canadian agriculture appear within the boundaries of the word 'great'.]

[The group of three words (We make great) zoom out slightly and flip onto their side.]

[A new word drops down from the top of the frame.]

Text on screen: things

[Rhythmic, building music continues.]

[The images of Canadian agriculture start to fade out from the word 'great'. The group of four words (We make great things) zooms out quickly. The grey background zooms out with the words revealing a Canadian flag on the top of the screen and an American flag on the bottom of the screen.]

[Letter by letter, a new word appears beside 'we make great' and underneath 'things'.]

Text on screen: together

[Rhythmic, building music continues with guitar.]

[The entire image of the two flags, and all the words quickly drop out of the bottom of the frame. The original grey background is revealed once again.]

[A new black words drop from the top of the frame.]

Text on screen: Canada

[Rhythmic, building guitar music continues.]

[Underneath the words, a globe appears. Around the top edge of the globe, additional black text appears.]

Text on screen: is the

[Rhythmic, building guitar music continues.]

[Underneath the globe, additional text appears. One word flies in from the left, one word flies in from the right, and the last two fly in from the bottom.]

Text on screen: United States' biggest customer

[Rhythmic, building guitar music continues.]

[All of the words fly off the off the screen in different directions. The globe zooms out until it disappears.]

[New black text flies onto the screen from different directions. A Canadian flag quickly appears beside the text.]

Text on screen: The U.S. exports more to

[Rhythmic, building guitar music continues.]

[The entire group of text and the Canadian flag zooms out and flips on its side.]

[More black text flies in from the top of the screen.]

Text on screen: than to

[Rhythmic, building guitar music continues.]

[More black text appears under 'than to'. A Chinese flag appears under the new word.]

Text on screen: China

[Rhythmic, building guitar music continues.]

[More black text appears beside 'China'. A Japanese flag appears under the new word.]

Text on screen: Japan

[Rhythmic, building guitar music continues.]

[More black text appears beside 'Japan'. A British flag appears under the new word.]

Text on screen: United Kingdom

[Rhythmic, building guitar music continues.]

[A new word flies in from the bottom of the screen and stays under the images of the three flags.]

Text on screen: combined

[Rhythmic, building guitar music continues.]

[The entire group of words and flags drops off the bottom of the screen. New black text flies in from the right.]

Text on screen: Trade and investment with Canada means U.S. jobs

[Rhythmic, building guitar music continues.]

[As the text holds on screen, the words start slowly moving away from each other. Suddenly they zoom out until the disappear.]

[New black text drops in from the top of the screen.]

Text on screen: 9 million

[Rhythmic, building guitar music continues.]

[New black text flies in from the right.]

Text on screen: U.S. jobs

[Rhythmic, building guitar music continues.]

[The entire group of words zooms out and flips on its side. New black text flies in from the right and from the bottom of the screen.]

Text on screen: depend on overall trade and investment

[Rhythmic, building guitar music continues.]

[Graphics also appear on screen. The graphic on the top of the screen represents the statistic that 1 in 22 U.S. jobs depends on overall trade. We see 22 stylized people coloured in black, but one of these stylized people is coloured in green.]

[An American flag and a Canadian flag also appear on screen.]

[All of the text on screen suddenly drops off the bottom of the screen. It is replaced by a new group of words.]

Text on screen: Every $1 billion in U.S. agricultural exports and agri-food exports

[Rhythmic, building guitar music continues.]

[The group of words zooms out slightly and flips onto its side.]

[A new word appears on screen.]

Text on screen: means

[Rhythmic, building guitar music continues.]

[A graph appears under the word 'means'. Text appears within the graph.]

Text on screen: 8,100 American jobs & $1.3 billion in U.S. economic activity

[Rhythmic, building guitar music continues.]

[The camera starts to zoom into a line on the graph. The line suddenly breaks free of the graph and begins to draw an outline of the map of Canada. As the line moves to the right, the camera follows it.]

[A Canadian flag and an American flag fade up in the background of the map, but they are almost transparent.]

[More black text appears on screen, over the map of Canada.]

Text on screen: U.S. $25.7 billion in agricultural and agri-food products exported to Canada in 2018

[Rhythmic, building guitar music continues.]

[Five graphics appear on screen, under the text, representing agricultural products.]

[The map, text and graphics quickly fade out and we return to the grey background.]

[A new word drops in from the top of the frame.]

Text on screen: Our

[Rhythmic, building guitar music continues.]

[The word 'our' zooms out slightly and flips onto its side. Beside it, additional text appears.]

Text on screen: bilateral agricultural & agri-food trade

[Rhythmic, building guitar music continues.]

[The group of text zooms out quickly and repositions itself in the upper left of the screen. Additional text flies in from the left.]

Text on screen: has nearly quadrupled since NAFTA

[Rhythmic, building guitar music continues.]

[A graph appears to the right of the new text. The graph represents the value of bilateral agricultural trade since NAFTA. A line on the graph moves from left to right, indicating that trade since NAFTA has increased.]

[The text and graph fall off the bottom of the screen. As it moves off the bottom of the screen. New text drops in from the top of the screen. As the new text falls into the screen, the left and right borders shrink to match the size of the text, revealing a Canadian flag and an American flag underneath.]

Text on screen: Our bilateral trade benefits both the U.S. and Canada

[Rhythmic, building guitar music continues.]

[The text disappears, and the white section of the screen suddenly turns horizontal. As it turns, it wipes the flags off the screen. The flags are replaced by images of agricultural products. New black text appears on the, now horizontal, white section.]

Text on screen: Different growing seasons = Fresh produce year round

[Rhythmic, building guitar music continues.]

[The images of agricultural products suddenly switch places.]

[The horizontal white section now suddenly returns to a vertical position on the right side of the screen. As it moves, the text disappears, and it wipes the images of agricultural products off the screen. They are replaced by images of Canadian livestock. New black text appears in the, now vertical, white section of the screen.]

Text on screen: Canadian livestock fill American feedlots

[Rhythmic, building guitar music continues.]

[The white section on the screen moves from the right to the left. As it moves it covers the images of Canadian livestock and reveals an image of farmer holding a handful of Canadian canola seed and an image of an American crushing plant. The black text also switches as the white section moves.]

Text on screen: Canadian oilseeds fill American crushing plants

[Rhythmic, building guitar music continues.]

[Seeds begin to fall out of the farmer's hand and into the crushing plant in the image below.]

[The white section now moves back to a horizontal position at the top of the screen. The text is replaced as it moves. The images of canola and the canola crushing plant are wiped off the screen by the white section as it moves. They are replaced by an image of American farm machinery.]

Text on screen: Canada buys U.S. farm machinery

[Rhythmic, building guitar music continues.]

[The white section moves from the top of the screen to the bottom of the screen. As it moves the image of U.S. farm equipment is wiped off the screen and is replaced by three images; one of fertilizer, one of dried corn, and one of an oil well. The text also changes as the white section moves.]

Text on screen: U.S. buys Canadian fertilizer, feed, energy & oil

[Rhythmic, building guitar music continues.]

[The white section moves back to a vertical position but this time divides the screen down the centre. As it moves it wipes the images of the fertilizer, dried corn, and oil well off the screen. They are replaced by images of livestock. The text also changes as the white section moves.]

Text on screen: We trade plant varieties, genetics & livestock

[Rhythmic, building guitar music continues.]

[The images, text and white section drop off the bottom of the screen. We are returned to the original grey background. A new word drops in from the top of the frame.]

Text on screen: Our

[Rhythmic, building guitar music continues.]

[The word 'our' zooms out slightly and flips onto its side. A new word is reveal from behind 'our'.]

Text on screen: supply

[Rhythmic, building guitar music continues.]

[The words 'our' and 'supply' zoom out slightly. A new word appears, letter by letter.]

Text on screen: chains

[Rhythmic, building guitar music continues.]

[The words 'our', 'supply' and 'chains' move up to the top of the frame. New text appears on screen.]

Text on screen: are integrated

[Rhythmic, building guitar music continues.]

[Stylized graphics of transport trucks appear on screen. A convoy of three trucks with Canadian flags moves into the frame from the left. Underneath it, a convoy of another three trucks with American flags moves into the frame from the right.]

[The text and the convoys fade out. They are replaced by two new words.]

Text on screen: Canadian wheat

[Rhythmic, building guitar music continues.]

[The word 'wheat' appears in light, golden brown, and has stylized wheat plants sprouting from two of the letters. Two additional words fly in from the left.]

Text on screen: goes into

[Rhythmic, building guitar music continues.]

[The group of text gets smaller and flips onto its side. Two additional words and a stylized image of a loaf of bread appears to the right of the group of text.]

Text on screen: American bread

[Rhythmic, building guitar music continues.]

[The group of words 'Canadian wheat does into' disappears from the screen. The words 'American bread' and the stylized moves to the upper left of the screen. Three new words appear under 'American bread'.]

Text on screen: is sold to

[Rhythmic, building guitar music continues.]

[The group of words 'American bread is sold to' gets smaller and flips onto its side. A new word appears next to this group of words.]

Text on screen: Canada

[Rhythmic, building guitar music continues.]

[The group of words 'American bread is sold to Canada' flies off top of the screen. New text replaces it from the bottom of the screen. A stylized graphic of a steak appears under the words.]

Text on screen: U.S. meat packers rely on

[Rhythmic, building guitar music continues.]

[The group of words gets smaller and flips onto its side. New words fly onto the screen from the right, and from the bottom of the screen.]

Text on screen: Canadian animals to run at capacity

[Rhythmic, building guitar music continues.]

[The group of words flies off the screen in different directions, except the word 'Canadian', which remains on screen. A new word appears under 'Canadian'.]

Text on screen: malt

[Rhythmic, building guitar music continues.]

[The words 'Canadian malt' get smaller and flip onto their sides. Two new words fly into the screen.]

Text on screen: goes into

[Rhythmic, building guitar music continues.]

[The group of words gets smaller again, and flip onto their sides. A stylized graphic of a full beer mug appears around the group of words. New text appears beside the graphic.]

Text on screen: U.S. beer

[Rhythmic, building guitar music continues.]

[The words on the screen fly off in different directions. The graphic of the beer mug remains, but gets smaller. A globe flies in from the bottom of the screen and comes to rest underneath the beer mug. The mug then multiplies around the globe. New text flies onto the screen.]

Text on screen: Which is enjoyed around the world

[Rhythmic, building guitar music continues.]

[The graphics and the words on screen get smaller until they disappear. New text drops into the screen from the top of the frame.]

Text on screen: We make great food together, too

[Rhythmic, building guitar music continues.]

[An image of a large hamburger appears underneath the words.]

[Suddenly, everything on the hamburger except the meat patties loses colour. New text appears on screen.]

Text on screen: Beef from cattle born in Alberta. Processed in Colorado. Raised in Nebraska.

[Rhythmic, building guitar music continues.]

[The hamburger regains its colour and the text disappears. Suddenly everything except the ketchup and lettuce lose their colour. New text appears on screen.]

Text on screen: Ketchup from Ohio. Lettuce from Arizona.

[Rhythmic, building guitar music continues.]

[The hamburger regains its colour and the text disappears. Suddenly everything except the bun loses its colour. New text appears on screen.]

Text on screen: Bun baked in California. With flour from Saskatchewan.

[Rhythmic, building guitar music continues.]

[The hamburger regains its colour and the text disappears. Suddenly everything except the onions and the tomato lose their colour. New text appears on screen.]

Text on screen: Tomatoes from Ontario. Onions from Washington.

[Rhythmic, building guitar music continues.]

[The hamburger regains its colour and the text disappears. Suddenly everything except the mushrooms and the bacon lose their colour. New text appears on screen.]

Text on screen: Mushrooms from British Columbia. Processed in Iowa. Pork from Manitoba.

[Rhythmic, building guitar music continues.]

[The hamburger regains its colour and the text disappears. The hamburger shifts to the left of the screen. A bowl of French fries appears from the right. Text appears on screen.]

Text on screen: Potatoes from Manitoba. Processed in North Dakota.

[Rhythmic, building guitar music continues.]

[The hamburger, French fries and text fly off screen to the left. A new word appears on screen.]

Text on screen: We

[Rhythmic, building guitar music continues.]

[The word 'we' gets smaller and flips onto its side. Three new words appear on screen.]

Text on screen: are the best

[Rhythmic, building guitar music continues.]

[The words 'are the best' get smaller and flip onto their sides. Two new words appear on screen.]

Text on screen: of neighbors

[Rhythmic, building guitar music continues.]

[The group of words flips back and the camera focuses on the word 'we'. The rest of the words disappear and the word 'we' changes to red. A new word appears under the word 'we'.]

Text on screen: share

[Rhythmic, building guitar music continues.]

[New text flies down to rest beside 'we share'.]

Text on screen: Open market access

[Rhythmic, building guitar music continues.]

[The text 'open market access' slides down to make way for new text.]

Text on screen: Similar product safety requirements

[Rhythmic, building guitar music continues.]

[The text 'similar product safety requirements' slides down to make way for new text.]

Text on screen: Environmental standards

[Rhythmic, building guitar music continues.]

[The text 'environmental standards' slides down to make way for new text.]

Text on screen: Foreign Policy Goals

[The text 'foreign policy goals' slides down to make way for new text.]

Text on screen: High standards of living

[Rhythmic, building guitar music continues.]

[The text 'high standards of living' slides down to make way for new text.]

Text on screen: Common language and values

[Rhythmic, building guitar music continues.]

[The text on screen slides off to the right. The borders of the grey background tighten up around the text as it moves off screen revealing a Canadian flag and an American underneath. New text appears the replace the old text.]

Text on screen: Let's keep a good thing

[Rhythmic, building guitar music continues.]

[The group of text gets smaller to make room for one more word that appears on screen.]

Text on screen: growing!

[Rhythmic, building guitar music fades out.]

[Fade to the Canada wordmark with an animated Canadian flag over the last letter of the word.]

Text on screen: Canada