Video transcript
[Hip, laidback music starts.]
[A computer beeps and boots up. A glowing bar slides across a blue screen, revealing a map of the world. The camera zooms in, every country fading to grey except for Austria, which rises from the map. A blue banner crosses the screen.]
Text on screen: Canadian Agri-Food Trade Commissioners
[The banner's text swaps.]
Text on screen: Doing Business in Austria
[The banner disappears. The camera zooms quickly into the country of Austria, which fades away, replaced by an aerial view of Graz. Then a timelapse of Vienna.]
Voice of Verena Wasenegger: There are quite a few opportunities for Canadian companies in our market.
[Cut to a timelapse of a busy Austrian square.]
Austria is a very saturated market...
[Cut to a grocery store with full shelves.]
...so Canadian companies who have a high-quality product, a premium product...
[Cut to a couple looking over groceries.]
...these are the products which are more likely more successful.
[Cut to Verena speaking to the camera. A banner appears below.]
Text on screen: Verena Wasenegger Trade Commissioner, Agriculture and Agri-Food
My name is Verena Wasenegger, and I'm the trade commissioner in Vienna, Austria.
[Cut to a timelapse of the Danube canal in Vienna.]
We have quite a number of Canadian wine...
[Cut to a shot of two people toasting with wine glasses.]
...and cider, and ice cider...
[Cut to a hand filling up a glass with cider.]
...and vodka on the market.
[Cut to a bottle filling up shot glasses with vodka.]
There's also some grains and so on...
[Cut to grain pouring from hand to hand.]
...but that's less for the main consumer.
[Cut to a pan of blueberries in boxes.]
We do have some berries on the market as well, often for cereal producers...
[Cut to raspberries on an assembly line being sorted.]
...and producers of processed food.
[Cut back to Verena.]
Within the Austrian market, the majority are organic producers.
[Cut to wine bottles being filled.]
In agriculture and food and drink, I would recommend to define the target group exactly...
[Cut to a couple shopping. A banner appears below.]
Text on screen: Define the target group
...to identify why your product is special. Very in-trend are organic products...
[Cut to a timelapse of wheat in a field.]
...as in quite a few areas of in European Union...
[Cut to a hand taken a cap off a honey jar.]
...free-from products...
[Cut to a carrot being dipped in hummus.]
...niche products...
[Cut to a group toasting with beers.]
...alcoholic beverages.
[Cut back to Verena.]
Really important, no matter what it is, it has to be 100% free of GMOs.
[A banner appears below.]
Text on screen: 100% free of GMOs
If there's just a single content of GMOs in there, it won't be accepted.
[Cut to a moving image of the entranceway at the trade fair ANUGA.]
There will be in Cologne the trade fair ANUGA...
[Cut to a picture of red flags with the ANUGA logo. A banner appears below.]
Text on screen: ANUGA
[The image changes to a busy elevator at ANUGA. The text swaps.]
Text on screen: October Cologne, Germany
...and of course quite a large number of Austrian buyers and producers will be there present...
[Cut back to Verena.]
...so we hope to all see you there.
[Cut back to the blue map. A banner crosses the screen.]
Text on screen: Contact us today
[The banner's text changes.]
Text on screen: trade commissioner.gc.ca
[The map clip plays in reverse, zooming out and disappearing. The hip, laidback music fades out. Cut to the Canada wordmark.]
Text on screen: Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture