Sector Trend Analysis – Meat trends in Italy

Note: This report includes forecasting data that is based on baseline historical data.

Executive summary

Of the top ten meat suppliers to Italy by value, Canada was ranked as 30th largest (valued at US$4.1 million in 2023) and accounted for 0.1% of the global market share to Italy in 2023. Germany was the largest supplier at US$1,464.5 million in 2023.

Among the top 10 meat the world exported to Italy in 2023, fresh or chilled hams, shoulders and cuts thereof of swine, with bone in was the largest, reaching US$1,581.8 million, followed by fresh or chilled bovine cuts, with bone in, reaching US$1,209.8 million and fresh or chilled meat of swine, reaching US$909.8 million.

In 2023, Canada's top meat exports to Italy were fresh or chilled bovine, boneless at US$3,683.5 thousand, followed by fresh or chilled bovine cuts, with bone in at US$325.7 thousand and fresh or chilled edible offal of bovine at US$113.9 thousand which had the highest compound annual growth rate (CAGR) of 128.3% from 2019 to 2023.

In terms of export value broken down by Canadian province, Alberta led with a value of US$6.7 million in 2023, which accounted for 99.0% of Canada's total meat exports to Italy. Ontario ranked second, exporting US$66,726.1 in 2023.

From 2022 to 2023, Canada's beef and products export decreased in value by −17.0%, from US$4,972.7 thousand in 2022 to US$4,129.2 thousand in 2023 while the CAGR was increasing at 38.6% from 2019 to 2023. Italy did not import any pork from Canada in 2022 and 2023.

The total volume of sales of meat in Italy reached 2.8 million tonnes in 2023. Poultry accounted for the largest volume of meat sold in Italy in 2023 at 1.3 million tonnes (47.5% of the total meat sales), followed by beef and veal at 716.8 thousand tonnes and pork at 663.7 thousand tonnes.

 

Italy's meat production

For market year 2022, Italy's meat production (pork, chicken, beef) totaled 2.99 million tonnes, with pork accounting for 1,254,950 tonnes, chicken for 993,950 tonnes and beef for 747,210 tonnes. Chicken production saw steady growth at a CAGR of 0.5% from 2018 to 2022 while pork and beef declined at a CAGR of −4.2% and −2.0% respectively.

Italy's meat production in tonnes, 2018 to 2022
Commodity 2018 2019 2020 2021 2022 CAGR* % 2018-2022

Pork

1,487,000

1,464,490

1,286,690

1,351,980

1,254,950

−4.2

Chicken

972,840

1,055,270

1,066,910

1,068,500

993,950

0.5

Beef and veal

809,220

779,820

732,280

747,890

747,210

−2.0

Total

3,269,060

3,299,580

3,085,880

3,168,370

2,996,110

−2.2

Source: FAOSTAT (Food and Agriculture Organization of the United Nations) 2024

*CAGR: Compound Annual Growth Rate

Italy's trade summary

Of the top ten meat suppliers to Italy by value, Canada was ranked as 30th largest (valued at US$4.1 million in 2023) and accounted for 0.1% of the global market share to Italy in 2023. Germany was the largest supplier at US$1,464.5 million in 2023. The 2nd largest supplier was Spain, with exports valued at US$1,263.2 million in 2023. Due to the strong demand for meat, all the top 10 countries exporting meat to Italy had a steady CAGR from 2019 to 2023, ranging from 16.7% (Spain) to as low as 0.9% (Brazil).

Top 10 meat suppliers to Italy in US$ million, 2019 to 2023 (HS02, HS1601, 1602[a])
Country 2019 2020 2021 2022 2023 CAGR* % 2019-2023 Market share % in 2023

World

5,553.7

5,032.3

5,354.5

6,201.9

7,297.4

7.1

100

Germany

1,169.7

1,064.9

1,137.8

1,224.9

1,464.5

5.8

20.1

Spain

681.0

653.3

629.8

883.6

1,263.2

16.7

17.3

Netherlands

789.2

755.0

830.9

962.6

1,108.5

8.9

15.2

France

636.1

612.4

628.0

669.4

793.1

5.7

10.9

Poland

528.3

437.1

491.0

604.3

703.7

7.4

9.6

Denmark

275.1

255.4

349.3

362.9

412.1

10.6

5.6

Ireland

220.9

202.4

223.3

270.5

279.4

6.1

3.8

Austria

239.3

206.9

206.1

228.0

261.0

2.2

3.6

Belgium

172.8

141.5

182.5

212.7

254.0

10.1

3.5

Brazil

180.5

185.2

192.4

210.1

187.0

0.9

2.6

Canada 30

1.4

4.9

4.0

5.0

4.1

30.8

0.1

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

a: HS 02: meat and edible meat offal. HS1601: sausages and products of meat, meat offal, blood or insects. HS1602: prepared or preserved meat, meat offal, blood or insects.

Of the top 10 meat suppliers to Italy by volume, Canada also ranked as 38th largest in 2023, exporting 0.2 thousand tonnes and accounting for 0.01% of the total world exports (1,679.6 thousand tonnes). Canada remained at a CAGR of 0.0% from 2019 to 2023, while Argentina reached the highest CAGR of 9.8%, among the top 10 suppliers.

Top 10 meat suppliers to Italy inthousandtonnes, 2019 to 2023(HS02, HS1601, 1602)
 Country 2019 2020 2021 2022 2023 CAGR* % 2019-2023 Market share % in 2023

World

1,616.8

1,493.4

1,612.5

1,649.7

1,679.6

1.0

100

Germany

404.8

391.8

444.0

400.7

386.2

−1.2

23.0

Spain

228.7

221.8

214.5

274.7

332.7

9.8

19.8

Netherlands

222.2

206.1

231.1

254.5

254.8

3.5

15.2

France

172.8

166.9

156.9

153.2

161.5

−1.7

9.6

Poland

163.2

131.3

131.6

129.2

146.1

−2.7

8.7

Denmark

97.9

101.4

154.0

136.6

116.3

4.4

6.9

Austria

72.6

60.9

62.1

64.3

62.8

−3.6

3.7

Belgium

48.6

44.4

57.7

64.2

58.8

4.9

3.5

Hungary

47.5

33.6

38.2

37.8

33.1

−8.6

2.0

Ireland

28.9

26.6

25.9

29.3

30.2

1.1

1.8

Canada 38

0.2

0.4

0.3

0.7

0.2

0.0

0.01

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

Among the top 10 meat the world exported to Italy in 2023, fresh or chilled hams, shoulders and cuts thereof of swine, with bone in was the largest, reaching US$1,581.8 million, followed by fresh or chilled bovine cuts, with bone in, reaching US$1,209.8 million and fresh or chilled meat of swine, reaching US$909.8 million. Overall, the growth of the total meat from 2019 to 2023 was a CAGR 7.1%.

Top 10 meat products that was exported to Italy from the world in US$ million by HS code, 2019 to 2023
HS code Description 2019 2020 2021 2022 2023 CAGR* % 2019-2023

Total

5,553.9

5,032.3

5,354.6

6,202.2

7,296.9

7.1

020312

fresh or chilled hams, shoulders and cuts thereof of swine, with bone in

1,179.5

1,044.0

1,141.8

1,137.1

1,581.8

7.6

020120

fresh or chilled bovine cuts, with bone in

919.9

836.2

974.6

1,077.3

1,209.8

7.1

020319

fresh or chilled meat of swine

621.0

559.8

558.5

661.2

909.8

10.0

020130

fresh or chilled bovine meat, boneless

646.9

552.7

599.3

743.3

689.9

1.6

020311

fresh or chilled carcases and half-carcases of swine

357.6

303.5

245.2

344.8

468.5

7.0

020110

carcases or half-carcases of bovine animals, fresh or chilled

343.0

329.7

337.5

397.8

445.3

6.7

020230

frozen, boneless meat of bovine animals

230.2

259.6

286.0

297.4

285.2

5.5

020329

frozen meat of swine

152.1

142.7

106.3

127.9

196.5

6.6

020500

meat of horses, asses, mules or hinnies, fresh, chilled or frozen

106.6

106.2

139.9

105.3

152.4

9.4

160232

meat or offal of fowls of the species, prepared or preserved

70.7

61.5

66.8

103.2

109.7

11.6

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

Among the top 10 meat that the world exported to Italy in 2023, fresh or chilled hams, shoulders and cuts thereof of swine, with bone in was the largest, reaching 527.7 thousand tonnes, followed by fresh or chilled meat of swine, reaching 234.8 thousand tonnes and fresh or chilled bovine cuts, with bone in, reaching 182.1 thousand tonnes. Overall, the total meat export growth from 2019 to 2023 was a CAGR 1.0%.

Top 10 meat products that was exported to Italy from the world in thousand tonnes by HS code, 2019 to 2023
HS code Description 2019 2020 2021 2022 2023 CAGR* % 2019-2023

Total

1,616.9

1,493.6

1,612.5

1,649.4

1,679.5

1.0

020312

fresh or chilled hams, shoulders and cuts thereof of swine, with bone in

531.6

505.1

600.1

526.7

527.7

−0.2

020319

fresh or chilled meat of swine

196.9

181.9

204.9

219.3

234.8

4.5

020120

fresh or chilled bovine cuts, with bone in

181.1

164.6

165.8

167.7

182.1

0.1

020311

fresh or chilled carcases and half-carcases of swine

154.5

132.7

118.4

148.4

158.1

0.6

020110

carcases or half-carcases of bovine animals, fresh or chilled

73.5

69.8

64.5

70.1

74.1

0.2

020130

fresh or chilled bovine meat, boneless

78.6

67.7

61.8

73.3

65.9

−4.3

020329

frozen meat of swine

60.3

49.6

45.5

50.9

58.2

−0.9

020649

edible offal of swine, frozen (excluding livers)

27.1

24.9

34.3

40.1

45.2

13.6

020230

frozen, boneless meat of bovine animals

41.3

40.0

41.8

38.6

41.7

0.2

020714

frozen cuts and edible offal of fowls

22.9

23.5

28.8

40.6

33.4

9.9

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

In 2023, Canada's top meat exports to Italy were fresh or chilled bovine, boneless at US$3,683.5 thousand, followed by fresh or chilled bovine cuts, with bone in at US$325.7 thousand and fresh or chilled edible offal of bovine at US$113.9 thousand which had the highest CAGR of 128.3% from 2019 to 2023. Compared with 2022, the export of meat to Italy in 2023 decreased at −17.0% in value.

Top 10 meat products Canada exported to Italy in US$ thousand, 2019 to 2023
HS code Description 2019 2020 2021 2022 2023 CAGR* % 2019-2023 2023 vs 2022

Total

1,433.5

4,925.0

4,009.6

4,972.7

4,129.2

30.3

−17.0

020130

fresh or chilled bovine, boneless

977.3

4,050.3

3,440.2

1,799.5

3,683.5

39.3

104.7

020120

fresh or chilled bovine cuts, with bone in

141.2

546.4

244.8

140.9

325.7

23.2

131.2

020610

fresh or chilled edible offal of bovine

0.0

0.0

0.0

49.9

113.9

128.3

128.3

020230

frozen, boneless meat of bovine

0.0

275.1

131.5

1920.4

6.1

−71.9

−99.7

160241

hams of swine and cuts thereof, prepared or preserved

34.1

0.0

0.0

0.0

0.0

N/C

N/C

160100

sausages and similar products, of meat, meat offal, blood or insects; food preparations based on these products

5.9

0.0

17.7

0.0

0.0

N/C

N/C

021020

meat of bovine animals, salted, in brine, dried or smoked

0.0

0.0

13.9

0.0

0.0

N/C

N/C

021019

meat of swine, salted, in brine, dried or smoked

0.0

19.0

148.8

0.0

0.0

N/C

N/C

020629

frozen edible bovine offal (excluding tongues and livers)

0.0

29.7

12.7

971.3

0.0

N/C

−100.0

020621

frozen edible bovine tongues

0.0

0.0

0.0

90.7

0.0

N/C

−100.0

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

N/C: Not Calculatable

In terms of trade volume, Canada's top exports in 2023 were fresh or chilled bovine meat, boneless at 218,347 kilograms, and fresh or chilled bovine cuts, with bone in at 17,866 kilograms and fresh or chilled edible offal of bovine at 7,011 kilograms. Fresh or chilled bovine meat, boneless had the highest CAGR of 32.4% from 2019 to 2023. Compared with 2022, the export of meat to Italy in 2023 dropped −63.8% in volume.

Top 10 meat products Canada exported to Italy in kilograms, 2019 to 2023
HS code Description 2019 2020 2021 2022 2023 CAGR* % 2019-2023 2023 vs 2022

Total

243,183

412,864

270,967

673,405

243,639

0.0

−63.8

020130

fresh or chilled bovine meat, boneless

70,983

310,467

209,030

114,887

218,347

32.4

90.1

020120

fresh or chilled bovine cuts, with bone in

9,315

41,173

14,190

8,015

17,866

17.7

122.9

020610

fresh or chilled edible offal of bovine

     

3,365

7,011

N/C

108.4

020230

frozen, boneless bovine

 

52,825

25,024

325,312

415

N/C

−99.9

160241

hams of swine and cuts thereof, prepared or preserved

2,310

       

−100.0

N/C

160100

sausages and similar products, of meat, meat offal, blood or insects; food preparations based on these products

200

 

2,963

   

−100.0

N/C

021020

meat of bovine, salted, in brine, dried or smoked

   

557

   

N/C

N/C

021019

meat of swine, salted, in brine, dried or smoked

 

1,507

13,155

   

N/C

N/C

020629

frozen edible bovine offal (excluding tongues and livers)

 

6,131

6,048

207,006

 

N/C

−100.0

020621

frozen edible bovine tongues

     

14,820

 

N/C

−100.0

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

N/C: Not Calculatable

In terms of export value broken down by Canadian province, Alberta led with a value of US$6.7 million in 2023, which accounted for 99.0% of Canada's total meat exports to Italy. Ontario ranked second, exporting US$66,726.1 in 2023.

Canada's meat exports to Italy by province in US$, 2019 to 2023
Province 2019 2020 2021 2022 2023 CAGR* % 2019-2023

Total

1,556,174.1

4,721,920.8

6,046,452.9

5,441,999.1

6,744,045.4

44.3

Alberta

1,282,720.9

4,365,258.0

6,026,537.3

5,055,305.0

6,677,319.3

51.1

Ontario

 

329,899.8

19,915.6

386,694.1

66,726.1

−41.3

Quebec

135,045.7

26,763.0

     

−80.2

Manitoba

99,225.5

       

N/C

British Columbia

39,182.0

       

N/C

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

N/C: Not Calculatable

In terms of export volume by province, Alberta exported 450,495 kilograms of meat to Italy in 2023, followed by Ontario at 25,912 kilograms. Alberta registered the highest CAGR of 29.4% from 2019 to 2023.

Canada's meat export to Italy by province in kilograms, 2019 to 2023
Province 2019 2020 2021 2022 2023 CAGR* % 2019-2023

Total

251,857

408,938

522,839

433,751

476,407

17.3

Alberta

160,614

348,235

515,363

359,336

450,495

29.4

Ontario

 

54,041

7,476

74,415

25,912

N/C

Quebec

50,839

6,662

     

N/C

Manitoba

20,810

       

N/C

British Columbia

19,594

       

N/C

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

N/C: Not Calculatable

Italy did not import any pork from Canada in 2022 and 2023. The CAGR was decreasing at −27.3% from 2019 to 2021.

Top 10 pork and products that was exported to Italy from Canada by HS code, 2019 to 2023
HS code Description 2019 2020 2021 2022 2023 CAGR* % 2019-2021

Total

314,954.0

18,973.8

166,547.1

0.0

0.0

−27.3

160241

hams of swine and cuts thereof, prepared or preserved

34,125.3

   

0.0

0.0

N/C

160100

sausages and similar products, of meat, meat offal, blood or insects; food preparations based on these products

5,859.0

 

17,713.9

0.0

0.0

N/C

021019

meat of swine, salted, in brine, dried or smoked

 

18,973.8

148,833.2

0.0

0.0

N/C

020329

frozen meat of swine

29,089.4

   

0.0

0.0

N/C

020322

frozen hams, shoulders and cuts thereof of swine, with bone in

245,880.3

   

0.0

0.0

N/C

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

N/C: Not Calculatable

In terms of the volume, Italy did not import any pork from Canada in 2022 and 2023. The CAGR was decreasing at −68.5% from 2019 to 2021.

Top 10 pork and products that was exported to from Canada in kilograms by HS code, 2019 to 2023
HS code Description 2019 2020 2021 2022 2023 CAGR* % 2019-2021

Total

162,885

1,507

16,118

0

0

−68.5

021019

meat of swine, salted, in brine, dried or smoked

 

1,507

13,155

0

0

N/C

160100

sausages and similar products, of meat, meat offal, blood or insects; food preparations based on these products

200

 

2,963

0

0

N/C

160241

hams of swine and cuts thereof, prepared or preserved

2,310

   

0

0

N/C

020329

frozen meat of swine (excluding carcases and half-carcases, and hams, shoulders and cuts thereof, with bone in)

19,593

   

0

0

N/C

020322

frozen hams, shoulders and cuts thereof of swine, with bone in

140,782

   

0

0

N/C

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

N/C: Not calculable

From 2022 to 2023, Canada's beef and products export decreased in value by −17.0%, from US$4,972.7 thousand in 2022 to US$4,129.2 thousand in 2023 while the CAGR was increasing at 38.6% from 2019 to 2023.

Top three were fresh or chilled bovine, boneless (US$3,683.5 thousand), fresh or chilled bovine cuts with bone in (US$325.7 thousand) and fresh or chilled edible offal of bovine (US$113.9 thousand) in 2023.

Top 10 beef and products that was exported to Italy from Canada in US$ thousand by HS code, 2019 to 2023
HS code Description 2019 2020 2021 2022 2023 CAGR* % 2019-2023 2023 vs 2022

Total

1,118.1

4,906.1

3,843.1

4,972.7

4,129.2

38.6

−17.0

020130

fresh or chilled bovine, boneless

977.3

4,050.3

3,440.2

1,799.5

3,683.5

39.3

104.7

020120

fresh or chilled bovine cuts, with bone in

141.2

546.4

244.8

140.9

325.7

23.3

131.1

020610

fresh or chilled edible offal of bovine

     

49.9

113.9

128.4

128.4% (2022-2023)

020230

frozen, boneless meat of bovine

 

275.1

131.5

1,920.4

6.1

−72.0

−99.7% (2020-2023)

021020

meat of bovine, salted, in brine, dried or smoked

   

13.9

   

N/C

N/C

020629

frozen edible bovine offal (excluding tongues and livers)

 

29.7

12.8

971.3

 

471.9

N/C

020621

frozen edible bovine tongues

     

90.7

 

N/C

N/C

020220

frozen bovine cuts, with bone in

 

4.5

     

N/C

N/C

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

N/C: Not calculable

From 2022 to 2023, Canada's beef and products export decreased in volume by −63.8%, from 673,405 kilograms in 2022 to 243,639 in 2023 while the CAGR was increasing at 32.0% from 2019 to 2023.

Top three were fresh or chilled bovine boneless (218,347 kilograms), fresh or chilled bovine cuts, with bone in (17,866 kilograms) and fresh or chilled edible offal of bovine (7,011 kilograms) in 2023.

Top 10 beef and products that was exported to Italy from Canada in kilograms by HS code, 2019 to 2023
 
HS code Description 2019 2020 2021 2022 2023 CAGR* % 2019-2023 2023 vs 2022

Total

80,298

411,357

254,849

673,405

243,639

32.0

−63.8

020130

fresh or chilled bovine, boneless

70,983

310,467

209,030

114,887

218,347

32.4

90.1

020120

fresh or chilled bovine cuts, with bone in

9,315

41,173

14,190

8,015

17,866

17.7

122.9

020610

fresh or chilled edible offal of bovine

     

3,365

7,011

N/C

108.4

020230

frozen, boneless meat of bovine

 

52,825

25,024

325,312

415

N/C

−99.9

021020

meat of bovine animals, salted, in brine, dried or smoked

   

557

   

N/C

N/C

020629

frozen edible bovine offal (excluding tongues and livers)

 

6,131

6,048

207,006

 

N/C

N/C

020621

frozen edible bovine tongues

     

14,820

 

N/C

N/C

020220

frozen bovine cuts, with bone in

 

761

     

N/C

N/C

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

N/C: Not calculable

Consumption and spending

1) Market size

In recent years, the meat category in Italy has been going through an uncertain phase, especially regarding supply. Several factors, such as high breeding costs and feed shortages, are negatively affecting the development of the meat category. Breeding costs have increased due to high feed prices and general expenses related to facilities and animal care. This has made it difficult for many breeders to maintain profitability and has led some of them to reduce the number of livestock raised (Euromonitor 2024)

Following a 2022 that was characterised by a decline in meat consumption in retail volume terms, the last year of the review period saw the general market start to grow again, albeit extremely modestly. This growth was driven mainly by poultry and pork. Beef and veal, on the other hand, continued to show a decline in volume terms. The main reasons for this trend are both the desire of many people to reduce their consumption of red meat and the fact that pork and poultry are less expensive per kilo than other meats (Euromonitor 2024)

The total volume of sales of meat in Italy reached 2.8 million tonnes in 2023. Poultry accounted for the largest volume of meat sold in Italy in 2023 at 1.3 million tonnes (47.5% of the total meat sales), followed by beef and veal at 716.8 thousand tonnes and pork at 663.7 thousand tonnes. Meat sales increased at 1.3% from 2019 to 2023. Poultry and pork had the largest CAGR of 2.1% from 2019 to 2023. It is forecast that by 2028 total meat sales in Italy will reach 2.9 million tonnes. Poultry is projected to have a CAGR of 1.4%, followed by other meat at 0.9% from 2023 to 2028.

Historical and forecast total volume sales of meat by category in thousand tonnes, 2019 to 2028
Category 2019 2023 CAGR* % 2019-2023 2024 2028 CAGR* % 2023-2028

Meat

2,638.9

2,775.7

1.3

2,803.4

2,867.9

0.7

Poultry

1,215.5

1,318.8

2.1

1,342.4

1,410.4

1.4

Beef and Veal

731.4

716.8

−0.5

715.9

694.8

−0.6

Pork

609.8

663.7

2.1

668.1

685.3

0.6

Lamb, Mutton and Goat

55.1

51.3

−1.8

51.6

51.4

0.0

Other Meat

27.0

25.0

−1.9

25.4

26.1

0.9

Source: Euromonitor, 2024

*CAGR: Compound Annual Growth Rate

Per capita consumption of meat by Italy consumers was 47.0 kilograms (kg) in 2023, up from 44.1 kg in 2019, and it is projected to reach 48.8 kg by 2028. The meat had positive growth at a CAGR of 1.6% from 2019 to 2023. Pork had the biggest growth at 2.6% while other meat decreased at −5.4% from 2019 to 2023.

Italy per capita meat consumption in kilograms, 2019 to 2028
Category 2019 2023 CAGR* % 2019-2023 2024 2028 CAGR* % 2023-2028

Meat

44.1

47.0

1.6

47.5

48.8

0.8

Poultry

20.3

22.4

2.5

22.8

24.0

1.4

Beef and Veal

12.2

12.1

−0.2

12.1

11.8

−0.5

Pork

10.2

11.3

2.6

11.3

11.7

0.7

Lamb, Mutton and Goat

0.9

0.9

0.0

0.9

0.9

0.0

Other Meat

0.5

0.4

−5.4

0.4

0.4

0.0

Source: Source: Euromonitor, 2024

*CAGR: Compound Annual Growth Rate

2) Retail sales value

The value of Italy meat sector increased from US$26.2 billion in 2019 to US$32.6 billion in 2023, registering a CAGR of 5.6% from 2019 to 2023. The sector is expected to reach US$38.5 billion by 2028, growing at a CAGR of 3.4% from 2023 to 2028.

Historical and forecast retail sales ofmeat by category in US$ million, year-over-year exchange rates, 2019 to 2023
Category 2019 2023 CAGR* % 2019-2023 2024 2028 CAGR* % 2023-2028

Meat

26,243.4

32,588.1

5.6

34,104.0

38,475.4

3.4

Beef and Veal

12,037.7

14,153.5

4.1

14,708.7

16,148.0

2.7

Poultry

9,650.5

12,744.7

7.2

13,431.9

15,580.7

4.1

Pork

3,261.3

4,240.8

6.8

4,448.9

5,069.3

3.6

Lamb, Mutton and Goat

936.2

1,059.7

3.1

1,104.8

1,218.6

2.8

Other Meat

357.9

389.5

2.1

409.7

458.7

3.3

Source: Euromonitor,2024

*CAGR: Compound Annual Growth Rate

Italy people spend most money on beef and veal at US$239.9 per capita in 2023, followed by poultry at US$216.0 and pork at US$71.9.

Italy per capita meat consumption retail sale in US$, 2019 to 2028
Category 2019 2023 CAGR* % 2019-2023 2024 2028 CAGR* % 2023-2028

Meat

438.7

552.4

5.9

578.1

654.9

3.5

Beef and Veal

201.2

239.9

4.5

249.3

274.9

2.8

Poultry

161.3

216.0

7.6

227.7

265.2

4.2

Pork

54.5

71.9

7.2

75.4

86.3

3.7

Lamb, Mutton and Goat

15.7

18.0

3.5

18.7

20.7

2.8

Other Meat

6.0

6.6

2.4

6.9

7.8

3.4

Source: Source: Euromonitor, 2024

*CAGR: Compound Annual Growth Rate

3) Leading companies and brands in Italian processed meat sector

Consorzio del Prosciutto di Parma (US$935.2 million in 2023), Veronesi Holding SpA (US$836.5 million in 2023) and Azienda Agricola Flli Amadori (US$645.6 million in 2023) are the leading companies in the Italy processed meat sector. The CAGR growth for Azienda Agricola Flli Amadori was 7.1% from 2019 to 2023.

Company retail share (in US$ million) in the processed meat sector, 2019 to 2023
Company name 2019 2020 2021 2022 2023 CAGR* % 2019-2023

Consorzio del Prosciutto di Parma

771.0

846.1

904.1

843.1

935.2

4.9

Veronesi Holding SpA

685.1

746.0

792.9

755.1

836.5

5.1

Azienda Agricola Flli Amadori

490.5

543.5

587.9

576.0

645.6

7.1

Salumificio Flli Beretta SpA

499.5

555.7

595.5

557.1

598.5

4.6

Ferrarini SpA

428.4

472.2

524.9

491.8

541.8

6.0

Rovagnati SpA

354.2

396.4

425.7

397.0

436.4

5.4

Giuseppe Citterio Salumificio SpA

349.8

384.9

412.0

385.5

423.8

4.9

Grandi Salumifici Italiani SpA

302.7

329.8

355.2

341.2

362.3

4.6

Cremonini SpA

221.0

253.2

267.5

251.7

268.7

5.0

Sigma Alimentos SA de CV

229.2

251.2

271.2

249.2

264.9

3.7

Source: Euromonitor,2024

*CAGR: Compound Annual Growth Rate

Consorzio del Prosciutto di Parma recorded 7.2% share in 2023, Veronesi Holding SpA recorded 6.4% share while Azienda Agricola Flli Amadori recorded 5.0% share in 2023 and had the biggest growth at a CAGR of 1.6% from 2019 to 2023.

Company retail share (in %) in the processed meat sector, 2019 to 2023
Company name 2019 2020 2021 2022 2023 CAGR* % 2019-2023

Consorzio del Prosciutto di Parma

7.4

7.3

7.2

7.1

7.2

−0.7

Veronesi Holding SpA

6.6

6.5

6.3

6.4

6.4

−0.8

Azienda Agricola Flli Amadori

4.7

4.7

4.7

4.9

5.0

1.6

Salumificio Flli Beretta SpA

4.8

4.8

4.7

4.7

4.6

−1.1

Ferrarini SpA

4.1

4.1

4.2

4.1

4.2

0.6

Rovagnati SpA

3.4

3.4

3.4

3.3

3.4

0.0

Giuseppe Citterio Salumificio SpA

3.4

3.3

3.3

3.2

3.3

−0.7

Grandi Salumifici Italiani SpA

2.9

2.9

2.8

2.9

2.8

−0.9

Cremonini SpA

2.1

2.2

2.1

2.1

2.1

0.0

Sigma Alimentos SA de CV

2.2

2.2

2.1

2.1

2.0

−2.4

Source: Euromonitor,2024

*CAGR: Compound Annual Growth Rate

The top three brands in Italy's processed meat sector in 2023 were Parma (US$935.2 million), AIA (US$638.1 million) and Amadori (US$630.4 million), which registered the highest market share growth at a CAGR of 7.2% from 2019 to 2023.

Top 10 processed meat brands in Italy, retail share (in US$ million) 2019 to 2023
Brand name Company name 2019 2020 2021 2022 2023 CAGR* % 2019-2023

Parma

Consorzio del Prosciutto di Parma

771.0

846.1

904.1

843.1

935.2

4.9

AIA

Veronesi Holding SpA

522.7

566.1

602.0

573.7

638.1

5.1

Amadori

Azienda Agricola Flli Amadori

477.9

529.6

573.4

562.3

630.4

7.2

Beretta

Salumificio Flli Beretta SpA

459.6

513.0

550.2

512.5

550.0

4.6

Ferrarini

Ferrarini SpA

428.4

472.2

524.9

491.8

541.8

6.0

Citterio

Giuseppe Citterio Salumificio SpA

349.8

384.9

412.0

385.5

423.8

4.9

Rovagnati

Rovagnati SpA

335.4

374.7

402.8

375.7

413.5

5.4

Fiorucci

Sigma Alimentos SA de CV

204.6

224.5

243.1

223.2

237.0

3.7

Casa Modena

Grandi Salumifici Italiani SpA

184.1

197.0

211.0

203.5

215.1

4.0

Parmacotto

Parmacotto SpA

163.5

192.6

203.6

191.9

203.9

5.7

Source: Euromonitor,2024

*CAGR: Compound Annual Growth Rate

The top three brands in Italy's processed meat sector in 2023 were Parma (7.2%). AIA (4.9%) and Amadori (4.8%), which registered the highest market share growth at a CAGR of 1.1% from 2019 to 2023.

Top 10 processed meat brands in Italy, retail share (in %) 2019 to 2023
Brand name Company name 2019 2020 2021 2022 2023 CAGR* % 2019-2023

Parma

Consorzio del Prosciutto di Parma

7.4

7.3

7.2

7.1

7.2

−0.7

AIA

Veronesi Holding SpA

5.0

4.9

4.8

4.8

4.9

−0.5

Amadori

Azienda Agricola Flli Amadori

4.6

4.6

4.5

4.7

4.8

1.1

Beretta

Salumificio Flli Beretta SpA

4.4

4.4

4.4

4.3

4.2

−1.2

Ferrarini

Ferrarini SpA

4.1

4.1

4.2

4.1

4.2

0.6

Citterio

Giuseppe Citterio Salumificio SpA

3.4

3.3

3.3

3.2

3.3

−0.7

Rovagnati

Rovagnati SpA

3.2

3.2

3.2

3.2

3.2

0.0

Fiorucci

Sigma Alimentos SA de CV

2.0

1.9

1.9

1.9

1.8

−2.6

Casa Modena

Grandi Salumifici Italiani SpA

1.8

1.7

1.7

1.7

1.7

−1.4

Parmacotto

Parmacotto SpA

1.6

1.7

1.6

1.6

1.6

0.0

Source: Euromonitor,2024

*CAGR: Compound Annual Growth Rate

Opportunities for Canada

Trade relations

Canada and Italy have a strong commercial relationship. The relationship's greatest potential lies in two-way investment as well as in innovation and technology-based partnerships. Canada-Italy trade is underpinned by the Canada-European Union Comprehensive Economic and Trade Agreement (CETA), which has been provisionally applied since September 21, 2017.

In 2023, two-way goods and services trade between Canada and Italy totaled $15.3 billion. Cereals, pharmaceutical products, and aircraft and parts rank among the top 3 products Canada exported to Italy in 2023.

Related links

For more information

The Canadian Trade Commissioner Service:

International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.

Find a Trade Commissioner

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More on Canada's agriculture and agri-food sectors:

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Information on the agriculture industry by sector. Data on international markets. Initiatives to support awareness of the industry in Canada. How the department engages with the industry.

For additional information on SIAL Paris 2024 please contact:

Ben Berry, Deputy Director
Trade Show Strategy and Delivery
Agriculture and agri-food Canada
ben.berry@agr.gc.ca

Resources

Sector Trend Analysis – Meat trends in Italy
Global Analysis Report

Prepared by: Hongli Wang, Market Analyst

© His Majesty the King in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2025).

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