Sector Trend Analysis – Plant-based protein trends in the United Arab Emirates

Market and consumer overview

Plant-based foods remain a transformative trend in retail, driven by consumer interest in health, ethics, and sustainability. This trend is fueled by consumer motivations related to health, ethics, and sustainability, leading to the proliferation of plant-based claims across various food categories. Beyond traditional meat and milk substitutes, plant-based options have grown significantly in products like yogurt, cheese, and other dairy alternatives. Globally, 21.2% of people are reducing meat intake, 13.7% are cutting back on dairy, and 15.3% are following a plant-based diet, with a notable rise in veganism from 3.4% in 2019 to 4.6% in 2022 (Euromonitor International, January 2024). Despite some setbacks, the overall interest in plant-based foods remains strong, particularly in markets with higher numbers of flexitarians and those reducing animal-based foods.

Global distribution of active patents for food and drink products disclosing plant-based protein sources shows soy as the most commonly mentioned alternative protein. While soy dominates, recent years have seen growing exploration of other sources such as peas, chickpeas, potatoes, nuts, protein-rich vegetables (such as kale and broccoli), cereals, and quinoa (Medical News Today, June 2023). Additionally, 17% of patents feature alternative proteins from sources like hemp, marine plants, algae, fungi, insects, and those produced via precision fermentation (Mintel, 2023).

The Middle East's plant-based protein market is poised for significant growth, driven by increasing health consciousness (Bloomberg, August 2024; Middle East Vegan Society, September 2024). This surge in demand has prompted supermarkets and restaurants to expand their plant-based offerings, although price and convenience remain key barriers. Many consumers express interest in plant-based options if costs are lower and preparation easier. To address these concerns, the industry is focusing on affordable luxury, offering chef-inspired dishes that elevate plant-based meals from functional to indulgent (Asia Food Journal, April 2024). Local production is on the rise, with companies such as IFFCO's THRYVE in Dubai and Switch Foods in Abu Dhabi tailoring products to regional tastes, improving affordability, and contributing to food security (Middle East Vegan Society, September 2024; Fast Company Middle East, May 2023).

Institutional support, including the UAE government's "Year of Sustainability", the COP28 summit, and responses to challenges like food security and water scarcity, further accelerates the shift toward sustainable diets (Ryan Black, November 2024; Vegconomist, June 2023). While health remains the main appeal of plant-based foods, overcoming challenges related to taste, texture, and price parity is critical for broader adoption. As brands focus on cost-efficiency, authenticity, and leveraging local crops, the Middle East's plant-based protein market is expected to grow rapidly. This growth is supported by strategic collaborations and an evolving consumer mindset, aligning sustainability and Islamic values with plant-based diets (Vegconomist, April 2024; Plant Based News, May 2024). Emirates Airlines' recent surge in plant-based meal offerings highlights this growing demand. With a 40% increase in vegan meal consumption, the airline's commitment to expanding its "vegan vault" reflects broader trends in the region (Green Queen, January 2024).

Consumers in the UAE are increasingly conscious of health and environmental impacts tied to food choices. Rising interest in sustainable and plant-based diets reflects broader awareness of the food industry's role in climate change, prompting demand for eco-friendly options. Health concerns, amplified since the COVID-19 pandemic, drive demand for high-protein, low-fat products to support better diets. According to Euromonitor International's Economies and Consumers data, UAE residents consumed 115g of protein and 140g of fat per capita per day in 2023, compared to global averages of 92g and 89g, respectively, with high-fat intake posing cardiovascular risks (Euromonitor International, August 2024). Additionally, UAE women are particularly attentive to bone density health, fueling trends in protein intake and weight-bearing exercises to mitigate age-related density loss (Euromonitor International, September 2024).

Trade overview

In 2023, global imports of plant-based ingredients totaled US$48.3 billion, growing at a 1.8% CAGR from 2019 to 2023. The U.S. led with imports of US$5.0 billion, increasing at a 2.0% CAGR, followed by Vietnam at US$4.0 billion with a 10.7% CAGR. Germany, China, and India rounded out the top five. Canada, ranking 11th, imported US$1.7 billion with a −0.3% CAGR, and the UAE, ranked 13th, imported US$1.4 billion, showing strong growth at a 10.9% CAGR.

In 2023, global exports of plant-based protein ingredients to the UAE reached US$1.3 billion, growing at a 7.2% CAGR from 2019 to 2023. The US remained the largest exporter, with US$493.7 million, though its growth was modest at 0.8%. Vietnam showed strong growth with a 63.5% CAGR, reaching US$189.7 million, while China and India also saw good performances, growing at 40.4% and 4.5%, respectively. Notably, Burkina Faso and Sri Lanka experienced significant growth, with CAGRs of 117.2% and 31.3%, respectively. Conversely, Iran saw a decline in exports, falling by 9.1%, while Canada, ranked 44th, remained a minor exporter with US$0.9 million.

Global exports of plant-based protein ingredients to the UAE totaled US$1.3 billion in 2023, marking a compound annual growth rate (CAGR) of 7.2% from 2019. The largest contributor was other nuts, valued at US$681 million in 2023, with a modest growth of 1.3% CAGR. Coconuts, brazil nuts, and cashew nuts saw a significant increase, reaching US$398.4 million in 2023, a growth of 19.1% CAGR. Protein concentrates and substances grew to US$92.1 million, reflecting an 18.3% CAGR increase. Other notable products like groundnuts increased to US$54.3 million (18.1% CAGR), and fresh/chilled peas to US$9.3 million (88.8% CAGR).

Canada's performance

As one of Canada's five Global Innovation Clusters, The Protein Industries Cluster, led by Protein Industries Canada, is enhancing the value of Canadian crops like canola, wheat, and pulses, and meeting the growing demand for plant-based meat alternatives in the world. The Cluster promotes sustainability and traceability in the food supply by integrating partners across the value chain–from seed genetics and farming to ingredient processing and consumer products. With a total funding of up to Can$323 million, it supports the sector-wide goal of reaching Can$25 billion in annual sales by 2035 (Government of Canada, 2024).

In 2023, Canada's plant-based protein ingredient exports to global markets reached US$1.3 billion, with a CAGR of 13.9% from 2019 to 2023. The US, Mexico, and China were the top markets, contributing significantly to this growth. The UAE ranked 21st, with a 6.4% CAGR, reaching US$0.9 million in 2023.

Canada's plant-based ingredient exports to the UAE showed overall growth between 2019 and 2023, totaling US$890.2 thousand in 2023, with a 6.4% CAGR. Groundnuts (HS Code 200811) were the largest export, accounting for US$509.0 thousand, but with a sharp decline in 2023 after a strong increase in previous years. Protein concentrates and substances (HS Code 210610) saw the highest decline, dropping −14.5% to US$365.1 thousand in 2023. Rolled/flaked grains of oats (HS Code 110412), introduced in 2021, grew to US$11.1 thousand in 2023. Flours and meals of oilseeds (HS Code 120890) experienced a decrease of −17.3%, reaching US$4.9 thousand in 2023. Fresh/chilled beans (HS Code 070820) and peas (HS Code 070810) were reported in 2020 but had no exports in later years.

Market size

The UAE market for plant-based food and beverage products has experienced dynamic growth from 2019 to 2023, with total retail sales increasing from US$7.19 million to US$14.94 million, representing a CAGR of 20.1%. The sector is projected to maintain steady growth, reaching a total market size of US$27.04 million by 2028 (CAGR 12.6% from 2023 to 2028).

Retail sales of plant-based cooking ingredients and meals in the UAE have experienced exponential growth from 2019 to 2023, with the overall category surging at a CAGR of 375.4%, driven by meals and soups (336.6%) and soups alone (332.1%). This rapid expansion underscores a low base effect, as sales were negligible in 2019. Forecasts for 2023 to 2028 predict continued robust growth, albeit at a more moderate CAGR of 16.3%, reaching US$3.54 million by 2028. Ready meals are expected to outpace other subcategories with a CAGR of 21.7%, reflecting rising consumer interest in convenience. Steady gains in sauces, dips, and condiments (16.5%) and soups (16.0%) signal broadening adoption across segments.

In 2024, plant-based cooking ingredients and meals are driving significant market changes in the UAE, propelled by increasing consumer demand for health-focused and convenient options. The growing popularity of plant-based diets has introduced a broader range of meat substitutes and vegetable-based products, highlighting a preference for organic, natural, and minimally processed foods. Sustainability has become a key focus, with consumers seeking environmentally friendly packaging and ethically sourced goods. The rise of e-commerce platforms has further enhanced accessibility to plant-based options, catering to busy lifestyles and reinforcing the trend of home cooking (Euromonitor International, 2024).

Retail sales of plant-based dairy products and alternatives in the UAE are experiencing steady growth, with total sales rising from US$6.25 million in 2019 to US$11.03 million in 2023, representing a CAGR of 15.3%. This momentum is set to continue with a projected CAGR of 11.5% from 2023 to 2028, reaching US$19.05 million. Plant-based milk remains the dominant category, growing consistently at 10.3% CAGR (2019-2023), and is forecasted to sustain a similar pace (11.1%) through 2028. Plant-based yogurt is also gaining traction, expected to grow at a robust 10.8% CAGR from 2023 to 2028. Notably, butter and spreads, despite an initial decline (−7.7% CAGR from 2019 to 2023), are poised for recovery with a strong forecasted CAGR of 17.7%.

In 2024, plant-based dairy products and alternatives in the UAE are steadily growing in popularity as health-conscious consumers embrace wellness-focused options. Plant-based milk varieties such as soy, almond, and oat are leading the category, fueled by demand for functional products promoting protein and gut health. While these options are widely available in modern retail outlets, their higher price points limit penetration in traditional channels. Innovations in product offerings, coupled with strategic marketing through social media and multichannel platforms, are driving greater consumer awareness and adoption. Despite premium pricing, plant-based dairy aligns with rising preferences for sustainable and health-oriented choices, reinforcing its position in the evolving market (Euromonitor International, 2024).

The plant-based snacks category in the UAE grew from US$0.51 million in 2019 to US$1.65 million in 2023, reflecting a robust CAGR of 34.5%. While growth is expected to moderate to a 16.6% CAGR between 2023 and 2028, key segments like ice cream and salty snacks are poised for strong demand, with forecasted growth rates of 28.0% and 30.2%, respectively. Snack bars and savory snacks also remain high-growth areas, with expected CAGRs of 26.0% and 24.9%, highlighting sustained consumer interest in innovative and healthier snack options.

In 2024, the plant-based snacks market in the UAE is experiencing strong growth, driven by a rising demand for vegan and vegetarian options that align with ethical and sustainable values. Products such as vegetable chips, plant-based protein bars, and nut-based snacks are becoming increasingly popular as consumers seek healthier alternatives without compromising flavor. There is also a notable rise in functional snacks enriched with vitamins, probiotics, and superfoods, which cater to the growing focus on health and wellness. This shift is supported by innovations in snack bars, savory snacks, and plant-based chocolate, positioning plant-based snacks as a key growth area in the UAE's snack market (Euromonitor International, 2024).

The plant-based soft drinks category in the UAE experienced rapid growth, with sales increasing from US$0.01 million in 2019 to US$0.07 million in 2023, reflecting a CAGR of 60.2%. This strong growth trajectory is expected to continue, with a forecasted CAGR of 12.0% from 2023 to 2028, reaching US$0.12 million by 2028. Among the subcategories, juice is expected to see a significant rebound, with a forecasted CAGR of 33.5% through 2028. Ready-to-drink (RTD) coffee is also gaining traction and is expected to grow at a CAGR of 22.1%, further contributing to the overall expansion of the plant-based soft drinks market in the region.

Retail sales of plant-based staple foods in the UAE have been on a steady rise, growing from US$0.42 million in 2019 to US$0.52 million in 2023, with a CAGR of 5.8%. This growth is expected to continue, with a forecasted CAGR of 8.0% from 2023 to 2028, reaching US$0.77 million by 2028. Key drivers behind this expansion include increasing consumer demand for plant-based meat and seafood substitutes, which saw significant growth from US$0.04 million in 2019 to US$0.17 million in 2023, with a CAGR of 43.9%. The breakfast cereals category is also expected to grow rapidly, with a forecasted CAGR of 19.3% from 2024 to 2028, driven by the rising preference for healthier, plant-based options. Although categories like pasta and rice have experienced slower growth, the overall trend toward plant-based foods remains strong.

In 2024, the staple foods market in the UAE is experiencing growth, fueled by an expanding expatriate population and a flourishing tourism sector, which is driving increased sales through foodservice channels. Health-conscious consumers are placing greater emphasis on nutritious options, spurring demand for plant-based alternatives and products with clean labels. This trend has led to innovations, such as plant-based breakfast cereals featuring ancient grains and high-fiber ingredients, as consumers seek healthier choices. Brands are responding by incorporating natural sweeteners, added vitamins, and plant-based components to meet evolving dietary preferences (Euromonitor International, 2024).

The market size of plant-based proteins in the UAE shows significant growth from 2020 to 2029. The total market for plant-based proteins is projected to increase from 1.15 million tons in 2020 to 1.68 million tons by 2029, with a CAGR of 4.0% from 2020 to 2024, accelerating to 4.5% from 2024 to 2029. Among different types of plant-based proteins, pea protein shows the highest growth rate, with a remarkable CAGR of 82.4% from 2020 to 2024, expanding from 1.4 tons to 15.5 tons. Other protein sources, such as soy protein concentrate and soy protein isolate, show more moderate growth, with total market sizes reaching 307.4 tons and 241.5 tons in 2024, respectively.

Competitive landscape

Between 2019 and 2023, the UAE's plant-based food and beverage market experienced varying growth across different categories.

In the plant-based cooking ingredients and meals sector, Unilever Group led the market, although its sales decreased from US$2.00 million in 2022 to US$1.53 million in 2023. The category's overall retail sales declined slightly to US$1.64 million in 2023. Amy's Kitchen achieved a notable 61.4% CAGR, though its market share remained small.

The dairy products and alternatives market saw strong growth, led by Danone Groupe, which held a significant share and reached $8.38 million in 2023, reflecting a CAGR of 22.1%. The total category grew to US$11.02 million, supported by smaller players like Green Spot, which showed consistent growth.

In the plant-based snacks category, Loacker AG emerged as a key player in 2023, contributing US$0.59 million in sales. The overall category grew to US$1.65 million, driven by a 34.5% CAGR, with other smaller brands showing strong expansion.

The soft drinks sector saw minimal activity, with Campbell Soup Co exiting the market. The category shrank to US$0.07 million in 2023, driven by a decline of 58.7%.

New product launch analysis

From 2019 to 2023, the UAE saw a significant increase in plant-based food and drink product launches, particularly from 2020 onward. The number of annual launches grew from 6 in 2019 to a peak of 30 in 2022, before dipping to 14 in 2023. Notable brands in 2022 included UnMEAT, M&S Food Plant Kitchen, and Califia Farms. Leading companies like Groupe Danone, Century Pacific Food, and Marks & Spencer were key contributors to the market. Price groups ranged mostly between US$4.32-US$7.31, with the majority of launches falling into the "new product" category, emphasizing natural and organic claims. Plant-based drinks, especially dairy alternatives, were the dominant category, while meat substitutes and snack bars also saw notable activity.

Examples of new products

Barista Edition Oat Drink

Source: Mintel Global New Products Database, 2024

Company	Oatly
Importer	Transmid
Brand	Oatly!
Category	Plant based drinks (dairy alternatives)
Location of manufacture	Netherlands
Import status	Imported product
Store name	Carrefour
Store type	Mass merchandise / hypermarket
Date published	April 2023
Launch type	New product
Price in US dollars	6.74

 

Oatly! Barista Edition Oat Drink is now available, and retails in a pack containing two 1 litre units. - For Ramadan 2023 - Totally vegan - Foamable oat drink with added vitamins and minerals - Free from milk and soya - On average, oat drink has a lower climate impact than cow's milk and is better for the climate overall - Oat drink can be an effective gateway, helping people transition to a more plant-based diet without it feeling like a compromise- Recyclable, mainly plant-based pack - Logos and certifications: FSC Mix

Vegan French Vanilla Bean Ice Cream

Source: Mintel Global New Products Database, 2024

Company	Pure Ice Cream
Brand	The Brooklyn Creamery
Category	Plant based ice Cream and frozen yogurt (dairy alternatives)
Store name	Carrefour
Store type	Mass merchandise / hypermarket
Date published	August 2022
Launch type	New variety / range extension
Price in US dollars	6.33

 

The Brooklyn Creamery Vegan French Vanilla Bean Ice Cream has been added to the range. It is made with vanilla semi-ice milk with French vanilla pods and almond protein. The dairy-free and plant-based product is halal and vegetarian certified, and retailed in a 235 ggram (450 millilitres) pack, featuring Facebook, Instagram and Twitter logos

Peanut Butter & Jam Supernatural Oats

Source: Mintel Global New Products Database, 2024

Company	Wazoogles Superfood
Brand	Wazoogles Superfood
Category	Hot cereals
Store name	Kibson
Store type	Supermarket
Date published	January 2022
Launch type	New product
Price in US dollars	2.65

 

Wazoogles Superfood Peanut Butter & Jam Supernatural Oats are made from 100% organic plant-based and ethically harvested grains, seeds, berries, pods and powder, containing 19 grams protein and seven superfoods per serving. This nutrient-dense porridge is crammed with vegan protein, said to be great for grabbing on the go and to keep one fully charged, and is ready in just two minutes. The vegan and sustainably harvested product is free from GMO, gluten, wheat and milk, is kosher and halal certified, and retails in a 100 gram recyclable pack printed using vegetable ink, bearing the Instagram and Facebook logos and a QR code, as well as preparation instructions.

Organic Porridge Oats

Source: Mintel Global New Products Database, 2024

Company	LA International Food and Beverage
Distributor	LA International Food and Beverage
Brand	Earth's Finest
Category	Hot cereals
Location of manufacture	Finland
Import status	Imported product
Store name	Lulu Hypermarket
Store type	Mass merchandise / hypermarket
Date published	March 2019
Launch type	New product
Price in US dollars	3.80

 

Earth's Finest Organic Porridge Oats are said to be as eco-friendly, high in plant protein, an excellent source of fibre, rich in antioxidants, and contain iron, magnesium, and zinc. It is made by carefully selecting the finest oats which are then steamed and gently rolled to retain their goodness, and is free from cholesterol and chemical farming. The product is suitable for vegans, can be enjoyed hot or cold, and retails in a 500g pack featuring the EU Green Leaf logo and preparation instructions.

Red Lentil Fusilli Pasta

Source: Mintel Global New Products Database, 2024

Company	Barilla/Barilla G. e R. Fratelli
Manufacturer	Gravina
Brand	Barilla
Category	Pasta
Location of manufacture	Italy
Import status	Imported product
Store name	Spinneys
Store type	Supermarket
Date published	September 2020
Launch type	New variety / range extension
Price in US dollars	5.17

 

Barilla Red Lentil Fusilli Pasta is made 100% of red lentil flour, and it is said to feature all the goodness of red lentils in a lasting al dente delight, and to be rich in plant protein and fibre. This gluten and GMO free product cooks in seven to nine minutes and retails in a 250 gram recyclable pack featuring three servings and a serving suggestion.

Chicken Free Nuggets

Source: Mintel Global New Products Database, 2024

Company	National Food
Brand	Americana Quality Nabati
Category	Meat substitutes
Location of manufacture	Saudi Arabia
Import status	Imported product
Store name	Carrefour
Store type	Mass merchandise / hypermarket
Date published	September 2023
Launch type	New product
Price in US dollars	6.43

 

Americana Quality Nabati Chicken Free Nuggets are now available, and retail in a 270 gram pack containing 10 to 14 pieces. - Tastes like real chicken - Plants made delicious - 100% plant-based - Source of protein - Crispy and tasty- Plant protein 13 grams - Made from natural pea, wheat, and crispy bread crumbs - No cholesterol, artificial preservatives, flavours, and colours - Tender and juicy meat-free and chicken-free product range - 100% natural peas - Suitable for vegans - Freshness locked - Logos and certifications: QR code, Facebook, Instagram, YouTube

Apple & Cinnamon Gut-Loving Granola

Source: Mintel Global New Products Database, 2024

Company	Bio&Me
Brand	Bio&Me
Category	Cold cereals
Market	United Arab Emirates
Store name	Spinneys
Store type	Supermarket
Date published	June 2022
Launch type	New product
Price in local currency	AED27.00
Price in US dollars	7.35

 

Bio&Me Apple & Cinnamon Gut-Loving Granola is created by the gut health doctor and is said to be good for the gut. The crunchy prebiotic granola is said to be packed with 15 fabulous fruits, vegetables, wholegrains, legumes, nuts, seeds and spices, to give the stomach biome the diversity it loves to help it thrive. It includes apples, cinnamon, almonds, carrot, chia seeds, chicory root, dates, jumbo oats, lentils, linseeds, olive oil, pumpkin seeds, quinoa, sorghum and sunflower seeds. The product is high in fibre and is free from added sugar or salt, with only naturally occurring sugars and salty from plant-based foods. It contains 2 grams of the 12 grams per day of chicory inulin, which contributes to normal bowel function by increasing stool frequency. It is suitable for vegetarians and vegans and retails in a 360 gram recyclable pack bearing the Twitter, Facebook and Instagram logos.

Garlic & Onion Crunchy Broad Beans

Source: Mintel Global New Products Database, 2024

Company	Beyond Better Foods
Brand	Enlightened Bada Bean Bada Boom
Category	Vegetable snacks
Market	United Arab Emirates
Location of manufacture	China
Import status	Imported product
Store name	Carrefour
Store type	Mass merchandise / hypermarket
Date published	July 2021
Launch type	New product
Price in US dollars	4.03

 

Enlightened Bada Bean Bada Boom Garlic & Onion Crunchy Broad Beans are described as bold, crunchy and satisfying. This kosher certified product is made from broad beans, which have been roasted and seasoned to perfection, and is packed with protein. It is suitable for vegans, is high in fiber, contains 100 calories and 21 grams of protein per bag, and is free from gluten, soy and GMO. These plant-based beans feature a Smartpoints value of two and retail in an 85 gram pack featuring the Facebook, Instagram and Twitter logos.

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Sector Trend Analysis – Plant-based protein trends in the United Arab Emirates
Global Analysis Report

Prepared by: Zhi Duo Wang, Market Analyst

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