Note: This report includes forecasting data that is based on baseline historical data.
New Zealand livestock and meat production
| Category (per head) | 2015 | 2016 | 2017 | 2018 | 2019 | CAGR* % 2015-2019 |
|---|---|---|---|---|---|---|
| Sheep | 29,120,827.0 | 27,583,673.0 | 27,526,537.0 | 27,295,749.0 | 26,821,846.0 | −2.0 |
| Chickens | 21,135,000.0 | 22,744,000.0 | 23,763,000.0 | 24,162,000.0 | 24,721,000.0 | 4.0 |
| Cattle | 10,032,763.0 | 10,151,854.0 | 10,145,902.0 | 10,106,803.0 | 10,150,591.0 | 0.3 |
| Pigs | 268,300.0 | 254,607.0 | 273,860.0 | 287,051.0 | 255,934.0 | −1.2 |
| Ducks | 181,000.0 | 183,000.0 | 182,000.0 | 183,000.0 | 183,000.0 | 0.3 |
Source: FAOSTAT Agricultural Production, 2021 *CAGR: Compound Annual Growth Rate |
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| Category | 2015 | 2016 | 2017 | 2018 | 2019 | CAGR* % 2015-2019 |
|---|---|---|---|---|---|---|
| Cattle | 675.8 | 673.1 | 641.7 | 676.5 | 683.9 | 0.3 |
| Sheep | 487.1 | 480.6 | 450.9 | 470.8 | 449.0 | −2.0 |
| Chickens | 190.6 | 210.8 | 221.0 | 229.6 | 238.1 | 5.7 |
| Pigs | 45.6 | 43.8 | 46.7 | 47.4 | 44.1 | −0.8 |
| Game | 22.5 | 21.3 | 20.7 | 20.0 | 19.4 | −3.6 |
Source: FAOSTAT Agricultural Production, 2021 *CAGR: Compound Annual Growth Rate |
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New Zealand imports of beef and veal
| HS Code | Commodity | Import value Can$ millions | Top suppliers and market share % | Canada's share % | ||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | ||||
| 020230 | frozen, boneless meat of bovine animals | 34.4 | Australia: 80.3 | New Zealand: 18.5 | Japan: 1.1 | 0.0 |
| 020130 | fresh or chilled bovine meat, boneless | 12.0 | Australia: 77.6 | United States: 13.0 | New Zealand: 7.6 | 0.0 |
| 160250 | prepared or preserved meat or offal of bovine animals | 7.2 | Australia: 71.1 | Fiji: 20.4 | Brazil: 7.5 | 0.0 |
| 020220 | frozen bovine cuts, with bone in | 1.4 | New Zealand: 94.7 | Ireland: 3.4 | Sweden: 1.2 | 0.0 |
| 020621 | frozen edible bovine tongues | 0.3 | Sweden: 99.3 | Australia: 0.7 | 0.0 | |
| 020629 | frozen edible bovine offal (excluding tongues and livers) | 0.2 | New Zealand: 64.5 | Sweden: 35.6 | 0.0 | |
| 020120 | fresh or chilled bovine cuts, with bone in | 0.1 | Australia: 98.7 | New Zealand: 1.2 | 0.0 | |
| 021020 | meat of bovine animals, salted, dried or smoked | 0.1 | Australia: 52.1 | Italy: 25.0 | Bulgaria: 22.9 | 0.0 |
| Source: Global Trade Tracker, 2021 | ||||||
New Zealand exports of beef and veal
| HS Code | Commodity | Export value Can$ millions | Top importers and market share % | Canada's share % | ||
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | ||||
| 020230 | frozen, boneless meat of bovine animals | 2,532.5 | United States: 44.0 | China: 31.7 | Taiwan: 5.5 | 4.6 |
| 020130 | fresh or chilled bovine meat, boneless | 390.5 | China: 20.8 | Japan: 19.7 | United States: 15.3 | 2.1 |
| 020220 | frozen bovine cuts, with bone in | 275.5 | China: 66.6 | Korea: 18.7 | Malaysia: 4.4 | 0.0 |
| 160250 | prepared or preserved meat or offal of bovine animals | 156.9 | United States: 49.3 | Australia: 30.1 | Canada: 2.7 | 2.7 |
| 020629 | frozen edible bovine offal (excluding tongues and livers) | 124.7 | China: 25.7 | Korea: 23.4 | United States: 14.4 | 0.4 |
| 020621 | frozen edible bovine tongues | 37.1 | Japan: 62.9 | Indonesia: 15.7 | Taiwan: 11.3 | 0.0 |
| 020622 | frozen edible bovine livers | 11.7 | Egypt: 43.1 | South Africa: 16.3 | Indonesia: 7.7 | 0.0 |
| 020120 | fresh or chilled bovine cuts, with bone in | 10.2 | United Arab Emirates: 20.9 | French Polynesia: 19.8 | United States: 10.6 | 3.2 |
| 020610 | fresh or chilled edible offal of bovine animals | 8.2 | Japan: 75.4 | United States: 12.8 | French Polynesia: 4.4 | 0.0 |
| 020210 | frozen bovine carcases and half-carcases | 3.2 | China: 88.4 | French Polynesia: 11.0 | South Africa: 0.4 | 0.0 |
| Source: Global Trade Tracker, 2021 | ||||||
Retail sales
| Category | 2016 | 2020 | CAGR* % 2016-2020 | 2021 | 2025 | CAGR* % 2021-2025 |
|---|---|---|---|---|---|---|
| Fresh Food (total) | 7,087.5 | 8,050.0 | 3.2 | 8,151.4 | 9,528.1 | 4.0 |
| Meat | 3,611.1 | 3,736.1 | 0.9 | 3,781.3 | 4,334.5 | 3.5 |
| Beef and Veal | 1,905.4 | 1,719.0 | −2.5 | 1,727.9 | 1,875.3 | 2.1 |
| Lamb, Mutton and Goat | 470.3 | 594.2 | 6.0 | 600.6 | 651.9 | 2.1 |
| Pork | 431.5 | 577.9 | 7.6 | 593.1 | 719.1 | 4.9 |
| Poultry | 770.5 | 800.4 | 1.0 | 815.3 | 1,039.0 | 6.2 |
| Other Meat | 33.5 | 44.6 | 7.4 | 44.3 | 49.1 | 2.6 |
Source: Euromonitor International, 2021 *CAGR: Compound Annual Growth Rate |
||||||
| Category | 2016 | 2020 | CAGR* % 2016-2020 | 2021 | 2025 | CAGR* % 2021-2025 |
|---|---|---|---|---|---|---|
| Packaged Food (total) | 6,158.3 | 7,195.3 | 4.0 | 7,251.9 | 8,192.0 | 3.1 |
| Processed Meat | 266.4 | 316.1 | 4.4 | 315.9 | 359.1 | 3.3 |
| Shelf Stable Processed Red Meat | 11.6 | 11.3 | −0.7 | 10.9 | 10.2 | −1.6 |
| Shelf Stable Processed Poultry | 6.5 | 7.4 | 3.3 | 7.3 | 8.1 | 2.6 |
| Chilled Processed Red Meat | 177.7 | 198.6 | 2.8 | 197.9 | 219.5 | 2.6 |
| Chilled Processed Poultry | 15.2 | 21.4 | 8.9 | 21.7 | 26.5 | 5.1 |
| Frozen Processed Red Meat | 17.0 | 22.3 | 7.0 | 22.5 | 26.6 | 4.3 |
| Frozen Processed Poultry | 38.3 | 55.1 | 9.5 | 55.6 | 68.3 | 5.3 |
| Meat Substitutes | 16.9 | 25.7 | 11.0 | 27.9 | 35.8 | 6.4 |
| Chilled Meat Substitutes | 10.3 | 16.4 | 12.3 | 18.0 | 23.9 | 7.3 |
| Frozen Meat Substitutes | 3.5 | 5.5 | 12.0 | 5.9 | 7.5 | 6.2 |
| Shelf Stable Meat Substitutes | 3.1 | 3.8 | 5.2 | 3.9 | 4.5 | 3.6 |
Source: Euromonitor International, 2021 *CAGR: Compound Annual Growth Rate |
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- Fresh food (meat)
- fresh, raw, uncooked and unprocessed (packaged and unpackaged), chilled or frozen
- Other meat
- horse meat, venison, camel meat and meat of other camelides, buffalo meat, game meat, rabbit meat etc
- Shelf stable processed red meat
- Shelf stable meat typically sold in cans, glass jars or aluminum/retort packaging. This includes processed plain meat products such as sausages, hot dog, ham, corned beef, spam, luncheon meat, pate etc.
- Chilled processed red meat
- Packaged processed red meat (ie, beef, pork, lamb) includes meat-based burgers, sausages, frankfurters, mortadella, pâté, ham (standard or smoked), salami (also regional specialties such as German or Italian salami), bacon, pepperoni, chorizo, chilled meat snacks (meat or poultry based), etc. Unpackaged chilled processed meat sold over-the-counter (that is, via deli counters) is wholly excluded.
- Frozen processed red meat
- Processed products are cuts of plain meat which are further prepared, typically with the addition of other ingredients including sauce, marinade, seasoning, breading/batter, etc. Product types include: sausages, meat burgers, boeuf Bourguignon, pork chop with seasoning, beef in curry sauce, wiener schnitzel, etc
- Meat substitutes
- Product types include: vegetarian sausages, vegetarian burgers, bean burgers etc typically made of quorn mycoprotein, tofu, soy, or texturized vegetable protein.
| Category | 2016 | 2020 | CAGR* % 2016-2020 | 2021 | 2025 | CAGR* % 2021-2025 |
|---|---|---|---|---|---|---|
| Packaged Food (total) | 6,158.3 | 7,195.3 | 4.0 | 7,251.9 | 8,192.0 | 3.1 |
| Edible Oils | 61.0 | 83.2 | 8.1 | 85.2 | 110.9 | 6.8 |
| Ready Meals | 367.5 | 471.1 | 6.4 | 481.7 | 572.9 | 4.4 |
| Sauces, Dressings and Condiments | 340.0 | 380.8 | 2.9 | 380.9 | 403.9 | 1.5 |
| Soup | 54.0 | 59.3 | 2.4 | 59.5 | 64.3 | 2.0 |
| Sweet Spreads | 98.1 | 110.6 | 3.0 | 111.4 | 124.4 | 2.8 |
| Baby Food | 98.5 | 109.8 | 2.8 | 110.7 | 123.9 | 2.9 |
| Dairy | 1,778.2 | 2,103.7 | 4.3 | 2,134.6 | 2,368.1 | 2.6 |
| Confectionery | 614.3 | 718.2 | 4.0 | 724.5 | 846.4 | 4.0 |
| Ice Cream and Frozen Desserts | 250.8 | 279.0 | 2.7 | 281.2 | 339.4 | 4.8 |
| Savoury Snacks | 473.6 | 576.0 | 5.0 | 574.1 | 688.8 | 4.7 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | 347.3 | 383.6 | 2.5 | 382.8 | 423.7 | 2.6 |
| Baked Goods | 659.6 | 731.0 | 2.6 | 733.2 | 794.9 | 2.0 |
| Breakfast Cereals | 208.9 | 228.2 | 2.2 | 227.4 | 231.4 | 0.4 |
| Processed Fruit and Vegetables | 264.6 | 309.7 | 4.0 | 309.9 | 345.3 | 2.7 |
| Processed Meat | 266.4 | 316.1 | 4.4 | 315.9 | 359.1 | 3.3 |
| Processed Seafood | 129.1 | 152.2 | 4.2 | 150.1 | 172.0 | 3.5 |
| Meat Substitutes | 16.9 | 25.7 | 11.0 | 27.9 | 35.8 | 6.4 |
| Rice, Pasta and Noodles | 129.6 | 157.0 | 4.9 | 161.0 | 186.8 | 3.8 |
Source: Euromonitor International, 2021 *CAGR: Compound Annual Growth Rate |
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Expenditure per capita
| Category | 2016 | 2020 | CAGR* % 2016-2020 | 2021 | 2025 | CAGR* 2021-2025 |
|---|---|---|---|---|---|---|
| Meat - fresh (total) | 779.3 | 752.2 | −0.9 | 754.8 | 832.7 | 2.5 |
| Beef and Veal | 411.2 | 346.1 | −4.2 | 344.9 | 360.3 | 1.1 |
| Lamb, Mutton and Goat | 101.5 | 119.6 | 4.2 | 119.9 | 125.2 | 1.1 |
| Pork | 93.1 | 116.4 | 5.7 | 118.4 | 138.2 | 3.9 |
| Poultry | 166.3 | 161.2 | −0.8 | 162.7 | 199.6 | 5.2 |
| Other Meat | 7.2 | 9.0 | 5.7 | 8.8 | 9.4 | 1.7 |
| Processed Meat (total) | 57.5 | 63.6 | 2.6 | 63.0 | 69.0 | 2.3 |
| Shelf Stable Meat | 3.9 | 3.8 | −0.6 | 3.6 | 3.5 | −0.7 |
| Shelf Stable Processed Red Meat | 2.5 | 2.3 | −2.1 | 2.2 | 2.0 | −2.4 |
| Shelf Stable Processed Poultry | 1.4 | 1.5 | 1.7 | 1.5 | 1.5 | 0.0 |
| Chilled Processed Meat | 41.6 | 44.3 | 1.6 | 43.8 | 47.2 | 1.9 |
| Chilled Processed Red Meat | 38.4 | 40.0 | 1.0 | 39.5 | 42.2 | 1.7 |
| Chilled Processed Poultry | 3.3 | 4.3 | 6.8 | 4.3 | 5.1 | 4.4 |
| Frozen Processed Meat | 11.9 | 15.6 | 7.0 | 15.6 | 18.2 | 3.9 |
| Frozen Processed Red Meat | 3.7 | 4.5 | 5.0 | 4.5 | 5.1 | 3.2 |
| Frozen Processed Poultry | 8.3 | 11.1 | 7.5 | 11.1 | 13.1 | 4.2 |
| Meat Substitutes | 3.7 | 5.2 | 8.9 | 5.6 | 6.9 | 5.4 |
| Chilled Meat Substitutes | 2.2 | 3.3 | 10.7 | 3.6 | 4.6 | 6.3 |
| Frozen Meat Substitutes | 0.8 | 1.1 | 8.3 | 1.2 | 1.4 | 3.9 |
| Shelf Stable Meat Substitutes | 0.7 | 0.8 | 3.4 | 0.8 | 0.9 | 3.0 |
Source: Euromonitor International, 2021 *CAGR: Compound Annual Growth Rate |
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Foodservice
| Category | 2016 | 2020 | CAGR* % 2016-2020 | 2021 | 2025 | CAGR* % 2021-2025 |
|---|---|---|---|---|---|---|
| Consumer Foodservice by Type | 7,239.1 | 7,889.2 | 2.2 | 8,442.8 | 10,644.5 | 6.0 |
| Full-Service Restaurants | 2,652.3 | 2,802.8 | 1.4 | 2,978.9 | 3,692.0 | 5.5 |
| Cafés/Bars | 2,234.4 | 2,478.9 | 2.6 | 2,765.8 | 3,568.7 | 6.6 |
| Limited-Service Restaurants | 2,137.1 | 2,373.7 | 2.7 | 2,472.2 | 3,109.3 | 5.9 |
| Street Stalls/Kiosks | 214.7 | 233.1 | 2.1 | 225.1 | 273.7 | 5.0 |
| Self-Service Cafeterias | 0.7 | 0.7 | 0.0 | 0.7 | 0.8 | 3.4 |
Source: Euromonitor International, 2021 *CAGR: Compound Annual Growth Rate |
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Resources
- Euromonitor International, 2021
- FAOSTAT 2021, Livestock and meat production
- Global Trade Tracker, 2021
Cattle (Beef) Industry Data – New Zealand
Global Analysis Report
Prepared by: Laurie Bernardi, International Market Research Analyst
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