Note: This report includes forecasting data that is based on baseline historical data.
Summary
In 2019, the combined retail sales of alcoholic beverages in Canada and the United States were valued at US$309.1 billion. Retail sales in Canada were valued at US$48.9 billion, and US$260.2 billion in the United States. According to GlobalData's estimates, retail sales in Canada and the United States will be valued at US$338.4 billion in 2024, with the Canadian market reaching US$54.2 billion while the United States will boast US284.2 billion in retail sales. In 2019, within the alcoholic beverages industry, the beer and cider sector was the leading sector in both Canada and the United States.
According to Mintel, eleven alcoholic beverages with low-calorie claims were launched in Canada between January 2015 and November 2020. In the United States, ninety-seven alcoholic beverages with this claim were launched during this period. Flavoured alcoholic beverages were the leading sub-categories in both Canada and the United States.
Several cider beverages were launched in Canada and the United States between January 2015 and November 2020. According to Mintel, one hundred and thirty-eight cider beverages were launched in Canada during this period and one hundred and eighty-nine products were launched in the United States. Most cider beverages launched were unflavoured/plain. In other words, no other flavours were added besides the original fruits used to produced ciders.
Introduction
In 2019, the North American (Canada & the US) alcoholic beverages market was valued at US$309.1 billion according to GlobalData. Retail sales on the Canadian market were valued at US$48.9 billion while the United States had recorded retail sales valued at US$260.2 billion. According to GlobalData's estimates, the combined retail sales in Canada and the United States will be valued at US$338.4 billion in 2024, with the Canadian market reaching US$54.2 billion and the United States reaching US284.2 billion. In 2019, the beer and cider sector was the leading sector in both Canada and the United States.
Retail sales
In 2019, within the alcoholic beverages industry, the beer and cider sector was the leading sector in Canada, with retail sales valued at US$20.4 billion. Retail sales in the spirits sector were valued at US$15.1 billion, followed by the wine sector with US$13.4 billion.
In the beer and cider sector, beer was the leading category with retail sales reaching US$19.4 billion with a compound annual growth rate (CAGR) of 1.0% over the 2015-2019 period. In 2020, retail sales of beer are expected to be US$16.6 billion, a decrease of −14.3% compared to 2019. Retail sales of beer are expected to reach US$19.6 billion in 2024. In 2019, retail sales of cider were valued at US$991.4 million with a CAGR of 13.0% from 2015 to 2019. In 2020, retail sales of cider are expected to be US$888.3 million, a decrease of −10.4% compared to 2019. Retail sales of cider are forecast to reach US$1.4 billion by 2024.
In 2019, whiskey was the leading category in the spirits sector, with retail sales valued at US$3.9 billion, with a CAGR of 4.3% over the 2015-2019 period. Retail sales of whiskey are expected to reach US4.4 billion by 2024, thus continuing to lead the way in the spirits sector. In 2019, vodka was the second leading category with retail sales valued at US$2.9 billion with a CAGR of 1.8% between 2015 and 2019. Retail sales of vodka are expected to decrease by −5.6% in 2020 compared to 2019. Retail sales of vodka are expected to reach US$3.1 billion by 2024. Liqueurs are the third most important category in the spirits sector with retail sales valued at US$2.2 billion in 2019, with a CAGR of 5.7% over the 2015-2019 period. Retail sales of liqueurs are expected to decrease by −4.8% in 2020 compared to 2019.
For the wine sector, still wine was the most important category in 2019 with retail sales valued US$12.2 billion with a CAGR of 4.0% between 2015 and 2019. Retail sales of still wine are forecast to reach US$14.7 billion in 2024. Sparkling wine was the second most important category in the wine sector in 2019, with retail sales valued at US$777.6 million and a CAGR of 4.1% from 2015 to 2019. Retail sales of sparkling wine are forecast to reach US$798.3 million in 2020, an increase of 2.7% compared to 2019, and US$950.8 million in 2024. In 2019, fortified wine recorded retail sales valued at US$477.7 million with a CAGR of 4.3% over the 2015-2019 period. Retail sales of fortified wine are forecast to reach US$592.1 million in 2024.
| Sector | Category | 2015 | 2019 | CAGR* % 2015-2019 | 2020 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|---|
| Beer and cider | Beer | 18,636.3 | 19,387.0 | 1.0 | 16,613.1 | 19,666.2 | 4.3 |
| Cider | 607.3 | 991.4 | 13.0 | 888.3 | 1,357.7 | 11.2 | |
| Spirits | Brandy | 556.1 | 698.8 | 5.9 | 663.9 | 811.8 | 5.2 |
| Flavoured alcoholic beverages | 805.4 | 1,024.9 | 6.2 | 1,017.4 | 1,266.1 | 5.6 | |
| Gin and genever | 767.6 | 950.8 | 5.5 | 884.9 | 1,093.2 | 5.4 | |
| Liqueurs | 1,776.5 | 2,218.7 | 5.7 | 2,112.9 | 2,578.4 | 5.1 | |
| Rum | 1,679.4 | 1,894.0 | 3.1 | 1,764.4 | 1,979.6 | 2.9 | |
| Specialty spirits | 1,014.2 | 1,348.5 | 7.4 | 1,295.9 | 1,658.3 | 6.4 | |
| Tequila and mezcal | 60.7 | 74.8 | 5.4 | 72.7 | 87.0 | 4.6 | |
| Vodka | 2,748.0 | 2,946.4 | 1.8 | 2,780.4 | 3,033.2 | 2.2 | |
| Whiskey | 3,313.1 | 3,925.3 | 4.3 | 3,748.9 | 4,444.4 | 4.3 | |
| Wine | Fortified wine | 404.1 | 477.7 | 4.3 | 483.8 | 592.1 | 5.2 |
| Sparkling wine | 662.7 | 777.6 | 4.1 | 798.3 | 950.8 | 4.5 | |
| Still wine | 10,406.2 | 12,192.0 | 4.0 | 12,312.7 | 14,695.6 | 4.5 | |
|
Source: GlobalData Intelligence, 2020 *CAGR: Compound Annual Growth Rate |
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In 2019, within the alcoholic beverages industry, the beer and cider sector was the leading sector in the United States, with retail sales valued at US$110.4 billion. The spirits sector's retail sales were valued at US$106.0 billion followed by the wine sector with US$43.7 billion.
Within the beer and cider sector, the beer category was the most important, with retail sales reaching US$108.7 billion in 2019, with a CAGR of 1.4% over 2015-2019. Retail sales are expected to decrease by −22.6% in 2020 compared to 2019, reaching US$84.2 billion. Retail sales of beer are expected to reach US$103.3 billion in 2024. In 2019, retail sales of cider were valued at US$1.7 billion. Retail sales are expected to decrease by −16.3% in 2020 in comparison to 2019. Retail sales of cider in the United States are forecast to reach US$2.1 billion in 2024.
For the spirits sector, whiskey was the leading category in terms of retail sales in 2019, with US$24.9 billion and a CAGR of 6.4% over the 2015-2019 period. In 2020, sales of whiskey are expected to decrease by
-12.5% compared to 2019 levels, reaching US$21.8 billion. Retail sales of whiskey are forecast to reach US$27.9 billion. Flavoured alcoholic beverages were the second most important category in 2019. Retail sales of flavoured alcoholic beverages reached US$21.6 billion in 2019 with a CAGR of 17.5% over the 2015-2019 period, which is the highest CAGR recorded across all sectors. Flavoured alcoholic beverages are expected to lead the spirits sector into 2024 with retail sales forecast to reach US$36.6 billion, therefore overtaking whiskey's position. In 2019, vodka was the third most important category of the sector with retail sales valued at US$19.7 billion with a CAGR of 3.3% over the 2015-2019 period. Retail sales of vodka are expected to reach US$16.9 billion in 2020, a decrease of −14.5% compared to 2019.
For the wine sector, still wine was the leading category in 2019, with retail sales valued at US$38.7 billion with a CAGR of 3.9% from 2015 to 2019. In 2019, retail sales of sparkling wine were valued at US$3.7 billion and are forecast to reach US$4.3 billion in 2024. For fortified wine, retail sales reached US$1.4 billion in 2019 and are expected to reach US$1.6 billion.
| Sector | Category | 2015 | 2019 | CAGR* % 2015-2019 | 2020 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|---|
| Beer and cider | Beer | 102,930.6 | 108,745.0 | 1.4 | 84,201.3 | 103,338.9 | 5.3 |
| Cider | 1,618.4 | 1,689.6 | 1.1 | 1,414.1 | 2,048.3 | 9.7 | |
| Spirits | Brandy | 5,387.3 | 7,124.9 | 7.2 | 6,386.3 | 8,518.2 | 7.5 |
| Flavoured alcoholic beverages | 11,356.9 | 21,683.2 | 17.5 | 20,763.6 | 36,646.0 | 15.3 | |
| Gin and genever | 3,995.7 | 3,686.6 | −2.0 | 3,020.5 | 2,845.8 | −1.5 | |
| Liqueurs | 8,002.8 | 9,585.5 | 4.6 | 8,421.6 | 10,125.2 | 4.7 | |
| Rum | 7,523.7 | 7,808.4 | 0.9 | 6,824.5 | 7,307.9 | 1.7 | |
| Specialty spirits | 2,872.4 | 3,499.3 | 5.1 | 2,984.5 | 3,685.5 | 5.4 | |
| Tequila and mezcal | 5,376.7 | 7,945.5 | 10.3 | 6,938.2 | 9,780.0 | 9.0 | |
| Vodka | 17,348.2 | 19,775.6 | 3.3 | 16,913.0 | 19,377.1 | 3.5 | |
| Whiskey | 19,388.4 | 24,892.2 | 6.4 | 21,782.7 | 27,904.3 | 6.4 | |
| Wine | Fortified wine | 1,163.2 | 1,345.1 | 3.7 | 1,298.7 | 1,625.5 | 5.8 |
| Sparkling wine | 3,306.3 | 3,712.7 | 2.9 | 3,500.3 | 4,238.4 | 4.9 | |
| Still wine | 33,242.3 | 38,696.7 | 3.9 | 37,084.7 | 46,732.7 | 6.0 | |
|
Source: GlobalData Intelligence, 2020 *CAGR: Compound Annual Growth Rate |
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Product launch analysis: low-calorie alcoholic beverages
Low-calorie beverages launched in Canada
According to Mintel, eleven alcoholic beverages claimed low-calorie were launch in Canada between January 2015 and November 2020. During this period, flavoured alcoholic beverages were the leading sub-category, followed by beer and vodka. Besides the low-calorie claims, the products launched were deemed ethical, both in terms of environmentally friendly package and recycling. Low-calorie alcoholic beverages launched in Canada during this period were contained in either cans or bottles and these products were either new variety/range extension, new products or products with new packaging.
| Attribute | Launch count |
|---|---|
| Top sub-categories | |
| Flavoured alcoholic beverages | 5 |
| Beer | 4 |
| Vodka | 2 |
| Top flavours | |
| Unflavoured/plain | 4 |
| Soda and cherry (black) | 1 |
| Soda and peach (white) | 1 |
| Cucumber and mint | 1 |
| Peach (white) | 1 |
| Top claims | |
| Low/no/reduced Calorie | 11 |
| Ethical - environmentally friendly package | 10 |
| Ethical - recycling | 9 |
| Diet/light | 8 |
| Premium | 7 |
| Top package type | |
| Can | 6 |
| Bottle | 5 |
| Top launch type | |
| New variety/range extension | 5 |
| New product | 4 |
| New packaging | 2 |
| Top companies | |
| Diageo Americas Supply | 2 |
| Smirnoff | 2 |
| Ace Hill Beer | 1 |
| Andrew Peller | 1 |
| Archibald Microbrasserie | 1 |
| Top store type | |
| Specialist retailer | 6 |
| Mass merchandise/hypermarket | 3 |
| Supermarket | 2 |
| Total sample | 11 |
| Source: Mintel, 2020 | |
Examples of low-calorie beverages launched in Canada
Mexican Lager
Source: Mintel, 2020
| Company | Ace Hill Beer |
|---|---|
| Brand | Ace Hill |
| Category | Alcoholic beverages |
| Sub-category | Beer |
| Market | Canada |
| Location of manufacture | Canada |
| Store name | Liquor Control Board of Ontario (LCBO) |
| Store type | Specialist retailer |
| Date published | September 2020 |
| Launch type | New variety/range extension |
| Price in local currency | Can$9.95 |
| Price in US dollars | 7.53 |
Ace Hill Mexican Lager is described as an easy-drinking craft Mexican lager beer with only 100 calories. This premium light beer retails in a pack containing four 355 millilitre recyclable cans and bearing the 1% for the Planet logo.
Ingredients (on pack): water, sugars (malted barley), flaked corn, wheat, hops, yeast
White Peach and Soda Premium Malt Alcoholic Beverage
Source: Mintel, 2020
| Company | Diageo America Supply |
|---|---|
| Brand | Smirnoff Ice Encore Light |
| Category | Alcoholic beverages |
| Sub-category | Flavoured alcoholic beverages |
| Market | Canada |
| Location of manufacture | United States |
| Store name | Metro |
| Store type | Mass merchandise/hypermarket |
| Date published | June 2018 |
| Launch type | New product |
| Price in local currency | Can$11.29 |
| Price in US dollars | 8.77 |
Smirnoff Ice Encore Light White Peach and Soda Premium Malt Alcoholic Beverage is now available. The product is made with natural and artificial colours, and contains 100 calories per unit, which is 55% less than the regular Smirnoff Ice. It retails in a pack containing six 355 millilitre recyclable units.
Ingredients (on pack): Carbonated water, malt base, sugar ( glucose-fructose), natural flavours, artificial flavours, citric acid, sodium citrate, sodium benzoate, potassium sorbate, sucralose (20 milligrams/355 millilitres), acesulfame-potassium (8 milligrams/355 millilitres), sunset yellow FCF, allura red
Variety Beer Pack
Source: Mintel, 2020
| Company | Fort Garry Brewing |
|---|---|
| Brand | Fort Garry Brewing Company |
| Category | Alcoholic beverages |
| Sub-category | Beer |
| Market | Canada |
| Store name | Manitoba Liquor Mart |
| Store type | Specialist retailer |
| Date published | March 2018 |
| Launch type | New variety/range extension |
| Price in local currency | Can$24.16 |
| Price in US dollars | 18.86 |
Fort Garry Brewing Company Variety Beer Pack contains: three Dark English Mild Ale (5% ABV) with balanced hop finish; three Pale English Amber Ale (5% ABV) with clean hop character; Rouge North American Red Lager (5% ABV) with a blend of specialty malts; and Premium Light Full Flavour (4% ABV), described as a full flavour craft lager with fewer calories. The product retails in a 12 × 341 millilitre pack.
Ingredients: Not indicated on pack
Low-calorie beverages launched in the United States
More low-calorie alcoholic beverage products were launched in the US than in Canada from January 2015 to November 2020. Indeed, ninety-seven products were launched during this period according to Mintel. Flavoured alcoholic beverages were the leading sub-categories, followed by beer. Among the top flavours, unflavoured/plain beverages led the way, followed by lime and grapefruit. In addition to alcoholic beverages claimed low-calories, products deemed ethical, with environmentally friendly packages and recyclable, were among the claims. The vast majority of the products were packed in cans or bottle, although two products were contained in flexible packages. Most low-calorie alcoholic beverages launched were products with new packaging, new products and new variety/range extension.
| Attribute | Launch count |
|---|---|
| Top sub-categories | |
| Flavoured alcoholic beverages | 50 |
| Beer | 41 |
| Wine | 3 |
| Tequila | 3 |
| Top flavours | |
| Unflavoured/plain | 41 |
| Lime | 9 |
| Grapefruit | 8 |
| Margarita (cocktail) | 5 |
| Cherry (black) | 4 |
| Top claims | |
| Low/no/reduced calorie | 97 |
| Ethical - environmentally friendly package | 61 |
| Ethical - recycling | 61 |
| Low/no/reduced carb | 36 |
| Diet/light | 35 |
| Top package type | |
| Can | 56 |
| Bottle | 39 |
| Flexible | 2 |
| Top launch type | |
| New packaging | 39 |
| New product | 35 |
| New variety/range extension | 21 |
| Relaunch | 1 |
| New formulation | 1 |
| Top companies | |
| Miller Brewing | 13 |
| White Claw Seltzer Works | 7 |
| Cervecería Modelo | 6 |
| Heineken | 6 |
| Declan Distillers | 4 |
| Top store type | |
| Supermarket | 46 |
| Specialist retailer | 26 |
| Mass merchandise/hypermarket | 19 |
| Natural/health food store | 3 |
| Club store | 2 |
| Total sample | 97 |
| Source: Mintel, 2020 | |
Examples of low-calorie alcoholic beverages launched in the United States
Cucumber & Mint Vodka Spritz
Source: Mintel, 2020
| Company | Ketel One Botanical Spritz |
|---|---|
| Brand | Ketel One Botanical |
| Category | Alcoholic beverages |
| Sub-category | Flavoured alcoholic beverages |
| Market | United States |
| Store name | Meijer |
| Store type | Supermarket |
| Date published | November 2020 |
| Launch type | New product |
| Price in local currency | $12.99 |
Ketel One Botanical Cucumber & Mint Vodka Spritz is made with vodka, botanicals, natural flavors and sparkling water. This alcoholic beverage contains no carbohydrates, sugar, artificial sweeteners or flavors, has been crafted to remove gluten, and provides only 73 calories per serving. It retails in a recyclable pack of four 355 millilitre recyclable slim line cans.
Ingredients: Not indicated on pack
Lil Cal Low Cal IPA Beer
Source: Mintel, 2020
| Company | Southern Star Brewing |
|---|---|
| Brand | Southern Star Brewing Co. |
| Category | Alcoholic beverages |
| Sub-category | Beer |
| Market | United States |
| Store name | Kroger |
| Store type | Supermarket |
| Date published | October 2020 |
| Launch type | New product |
| Price in local currency | $9.99 |
Southern Star Brewing Co. Lil Cal Low Cal IPA Beer is now available. This low calorie IPA beer contains 100 calories and 3.2 grams of carbs per can. It retails in a pack containing 6 × 12-fluid ounce recyclable cans.
Ingredients: Not indicated on pack
Hibiscus Hard Lemonade
Source: Mintel, 2020
| Company | Devils Backbone Brewing Company |
|---|---|
| Brand | Devils Backbone |
| Category | Alcoholic beverages |
| Sub-category | Flavoured alcoholic beverages |
| Market | United States |
| Location of manufacture | United States |
| Store name | Wegmans |
| Store type | Supermarket |
| Date published | September 2019 |
| Launch type | New variety/range extension |
| Price in local currency | $12.99 |
This low-calorie alcoholic beverage is described as a tart and refreshing lemonade crafted with natural ingredients and features floral, zing and lemon notes and rose colour. This gluten-free product contains 0 grams sugar, 134 calories and 7 grams carbs, and retails in a pack containing six 12-fluid ounce recyclable units, featuring the Facebook, Instagram and Twitter logos.
Ingredients (on pack): water, fermented sugar, concentrated lemon juice (water, lemon juice concentrate, natural lemon flavor), natural flavors, lemon zest (lemon peel, cane sugar, natural lemon flavor), natural lemon flavor, hibiscus powder, hop oil, pectin, stevia extract, maltodextrin
Product launch analysis: cider
Cider beverages launched in Canada
Several cider beverages were launched in Canada between January 2015 and November 2020. According to Mintel, one hundred and thirty-eight cider beverages were launched in Canada during this period and most products launched were unflavoured, meaning that no other flavours were added besides the original fruits used to produced ciders. The majority of the products during this period were of new variety/range extension launch types. Among the claims associated with the launched products, we can cite low/no/reduced allergen and gluten free ciders. Carlsberg was the leading company producing ciders.
| Attribute | Launch count |
|---|---|
| Top flavours | |
| Unflavoured/plain | 91 |
| Cranberry | 4 |
| Cherry | 4 |
| Blackcurrant/cassis | 3 |
| Ginger | 3 |
| Top claims | |
| Low/no/reduced allergen | 54 |
| Gluten free | 53 |
| Not Specified | 47 |
| Ethical - environmentally friendly package | 45 |
| Ethical - recycling | 45 |
| Top package type | |
| Can | 90 |
| Bottle | 48 |
| Top launch type | |
| New variety/range extension | 63 |
| New product | 39 |
| New packaging | 30 |
| Relaunch | 6 |
| Top companies | |
| Carlsberg | 11 |
| Cidrerie Michel Jodoin | 8 |
| Cidrerie McKeown | 7 |
| Cidrerie du Minot | 7 |
| Faris Farms | 7 |
| Top store type | |
| Specialist retailer | 94 |
| Supermarket | 35 |
| Natural/health food store | 4 |
| Mass merchandise/hypermarket | 4 |
| Internet/mail order | 1 |
| Total sample size | 138 |
| Source: Mintel, 2020 | |
Examples of cider beverages launched in Canada
Harvest Pear Flavour Cider
Source: Mintel, 2020
| Company | Okanagan Cider |
|---|---|
| Brand | Okanagan |
| Category | Alcoholic beverages |
| Sub-category | Cider |
| Market | Canada |
| Store name | Liquor Control Board of Ontario (LCBO) |
| Store type | Specialist retailer |
| Date published | October 2020 |
| Launch type | New packaging |
| Price in local currency | Can$3.20 |
| Price in US dollars | 2.43 |
Okanagan Harvest Pear Flavour Cider has been repackaged with a newly designed 473 millilitre recyclable pack. The product is described as a pear flavoured alcoholic beverage.
Ingredients (on pack): carbonated water, cider, natural flavour, malic acid, potassium sorbate, sodium citrate, colour
Rosé Flavoured Dry Cider
Source: Mintel, 2020
| Company | Big Rock Brewery |
|---|---|
| Brand | Big Rock Brewery Rock Creek |
| Category | Alcoholic beverages |
| Sub-category | Cider |
| Market | Canada |
| Store name | Sobeys Spirits Wine Cold Beer |
| Store type | Specialist retailer |
| Date published | September 2020 |
| Launch type | New product |
| Price in local currency | Can$8.99 |
| Price in US dollars | 6.81 |
This cider is made with 100% Okanagan grown cider apples. This gluten free product retails in a pack containing four 355 millilitre recyclable cans with 100% recyclable lids.
Ingredients (on pack): apple wine, apple juice concentrate, glucose-fructose, citric acid, rose flavour, black carrot colour, potassium sorbate, caramel, natural cinnamon flavour, natural ginger flavour, vanilla
Sparkling Cider
Source: Mintel, 2020
| Company | Cidrerie St-Nicolas |
|---|---|
| Brand | Crémant St Nicolas |
| Category | Alcoholic beverages |
| Sub-category | Cider |
| Market | Canada |
| Location of manufacture | Canada |
| Store name | Provigo |
| Store type | Supermarket |
| Date published | July 2020 |
| Launch type | New variety/range extension |
| Price in local currency | Can$11.04 |
| Price in US dollars | 8.15 |
Crémant St Nicolas Sparkling Cider is now available. This cider is described as an award-winning light aperitif with apple blossom and fruit flavours, and it retails in a 750 millilitre pack.
Ingredients: Not indicated on pack
Cider beverages launched in the United States
According to Mintel, one hundred and eighty nine cider beverages were launched in the US between January 2015 and November 2020. Most products were unflavoured/plain. Many products were deemed gluten free, low/no/reduced allergen or ethical. The majority of the products during this period were of new variety/range extension, new products or existing products with new packages launch types. Angry Orchard Cider, Austin Eastciders and Bishop Cider were the top three companies that launched cider beverages during this period.
| Attribute | Launch count |
|---|---|
| Top flavours | |
| Unflavoured/plain | 106 |
| Ginger | 8 |
| Honey | 7 |
| Pineapple | 5 |
| Pumpkin/squash | 4 |
| Top claims | |
| Gluten free | 156 |
| Low/no/reduced allergen | 156 |
| Ethical - environmentally friendly package | 80 |
| Ethical - recycling | 80 |
| Social media | 23 |
| Top package type | |
| Bottle | 123 |
| Can | 66 |
| Top launch type | |
| New variety/range extension | 79 |
| New product | 72 |
| New packaging | 35 |
| Relaunch | 3 |
| Top companies | |
| Angry Orchard Cider | 15 |
| Austin Eastciders | 13 |
| Bishop Cider | 9 |
| Argus Cidery | 8 |
| Center Valley Orchards | 6 |
| Top store type | |
| Supermarket | 84 |
| Natural/health food store | 58 |
| Specialist retailer | 34 |
| Mass merchandise/hypermarket | 5 |
| Internet/mail order | 4 |
| Total sample size | 189 |
| Source: Mintel, 2020 | |
Examples of cider beverages launched in the US
Natural Hard Cider
Source: Mintel, 2020
| Company | Astarbe Sagardotegia |
|---|---|
| Importer | Grape Expectations |
| Brand | Astarbe |
| Category | Alcoholic beverages |
| Sub-category | Cider |
| Market | United States |
| Location of manufacture | Spain |
| Store name | Metropolitan Market |
| Store type | Supermarket |
| Date published | August 2020 |
| Launch type | New product |
| Price in local currency | $19.98 |
Astarbe Natural Hard Cider is now available. This craft cider is said to be traditionally crafted, unfiltered, unsweetened, unpasteurized, and uncarbonated. The product retails in a 750 millilitre bottle featuring a QR code and the Protected Designation of Origin (PDO) logo.
Ingredient: Not indicated on pack
Rosé Hibiscus Cider
Source: Mintel, 2020
| Company | Southern Tier Brewing Co. |
|---|---|
| Brand | Southern Tier Cider Works |
| Category | Alcoholic beverages |
| Sub-category | Cider |
| Market | United States |
| Store name | Giant Eagle |
| Store type | Supermarket |
| Date published | March 2020 |
| Launch type | New product |
| Price in local currency | $9.99 |
This product is described as a bright, semi-dry and elegantly floral cider from homegrown apples and hibiscus petals. The naturally gluten free cider is made with real juice, has no added sugar, and retails in a pack of six 12-fluid ounce recyclable cans.
Ingredients (on pack): hard cider, hibiscus, sulfites, carbon dioxide
Passport Pineapple Passionfruit Cider
Source: Mintel, 2020
| Company | Schilling Cider |
|---|---|
| Brand | Schilling Hard Cider |
| Category | Alcoholic beverages |
| Sub-category | Cider |
| Market | United States |
| Location of manufacture | United States |
| Store name | Cost Plus World Market |
| Store type | Supermarket |
| Date published | August 2020 |
| Launch type | New variety/range extension |
| Price in local currency | $14.99 |
This beverage is made with 100% fresh-pressed WA apples and locally sourced ingredients such as pineapple juice and passionfruit puree, without preservatives, gluten or anything artificial. This cider is described as bold, innovative, flavour forward, juicy and balanced. The vegan product retails in a recyclable pack containing six 12-fluid ounce cans, and bearing the Facebook, Instagram and Twitter logos.
Ingredients (on pack): hard cider (fresh pressed apple juice, fresh pressed pineapple juice, fresh pressed passion fruit puree)
Product launch analysis: alcoholic kombucha
According to Mintel, only one alcoholic kombucha beverage was launched in Canada. Art Kombucha Hop canned beer-based beverage was launched in August 2020.
Alcoholic Beer-Based Beverage
Source: Mintel, 2020
| Company | Art Kombucha |
|---|---|
| Brand | Art Kombucha Hop |
| Category | Alcoholic beverages |
| Sub-category | Other spirits |
| Market | Canada |
| Location of manufacture | Canada |
| Store name | Provigo |
| Store type | Supermarket |
| Date published | August 2020 |
| Launch type | New product |
| Price in local currency | Can$3.99 |
| Price in US dollars | 2.97 |
Art Kombucha Hop Alcoholic Beer-Based Beverage is described as an alcoholic drink that explores the potential of kombucha. The product retails in a 355 milliliter pack featuring the Instagram and Facebook logos.
Ingredients (on pack): water, microfiltered kombucha malt, organic cane sugar, dextrose, hop, green tea, black tea, sulphites
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Information on the agriculture industry by sector. Data on international markets. Initiatives to support awareness of the industry in Canada. How the department engages with the industry.
Resources
- Global Data Intelligence, 2020
- Mintel Global New Products Database, 2020
Customized Report Service – Alcoholic beverage market in Canada and the United States
Global Analysis Report
Prepared by: Saidouba Camara
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