Customized Report Service – Blueberry products launch in the United States

Global trade overview of blueberry imports

The global market for blueberry has experienced positive value growth with a moderate compound annual growth rate (CAGR) of 9.3% as imports increased from US$4.2 billion, 770.9 million kilograms in 2019 to US$6.1 billion, 924.5 million kilograms in 2023. Peru was the largest global market for blueberries in 2023 with imports valued at US$2.0 billion (33.8% market share), 242.5 million kilograms, representing a substantial increase in CAGR of 16.9% from US$1.1 billion, 146.9 million kilograms in 2019, followed by Chile with imports valued at US$607.6 million (13.4% market share), 106.4 million kilograms, representing a decrease in CAGR of −8.2% from US$856.7 million, 146.5 million kilograms in 2019 and Mexico, with import values of US$698.2 million (11.1% market share), 84.4 million kilograms, in 2023.

Canada was the 6th largest global market for blueberries with import values of US$400.2 million (6.9% market share), 143.1 million kilograms in 2023, representing a moderate increase in CAGR of 5.7% from imports of US$320.2 million, (149.1 million kilograms) in 2019. The United States (US) was the 8th largest global market for blueberries with import values of US$148.8 million (2.6% market share), 39.7 million kilograms in 2023, representing a moderate increase in CAGR of 2.6% from imports of US$149.1 million, (45.2 million kilograms) in 2019.

Trade overview of blueberry imports

The top three suppliers of blueberries to the US were Peru with values of US$937.5 million (41.8% market share), 115.6 million kilograms, followed by Mexico with values of US$602.2 million (26.9% market share), 73.6 million kilograms, and Canada with values of US$398.1 million (17.8% market share), 142.7 million kilograms in 2023. Of these suppliers, Columbia also experienced substantial growth (35.8% CAGR) from 2019 to 2023.

The United States' blueberry imports from Canada

The US imported 46.8% fresh blueberries and 53.2% frozen blueberries from Canada in 2023.

Canada's performance

Canada's export market

The US was the largest market for Canadian blueberry exports with values of US$407.6 million (75.8% market share), 145.1 million kilograms, followed by Japan with values of US$37.7 million (7.0% market share), 10.3 million kilograms and Germany with values of US$16.6 million (3.1% market share), 5.7 million kilograms in 2023.

The province of British Columbia was predominant in supplying cranberries to the US, occupying an 65.0% market share, followed by Quebec with 12.7% market share, Nova Scotia with 9.6%, Prince Edward Island with 9.5% and Ontario with 2.4% in 2023.

Blueberry product launch analysis

According to Mintel's Global New Products Database (GNPD), there were 1,679 blueberry-containing products launched in the US from January 2020 to December 2024. Most of the launches were in the food category (1,048 products), followed by the drink category (343 products) and health category (219) and the pet category (69).

The predominant (food) sub-categories of blueberry-containing products were cold cereals (107 products), Cakes, Pastries & Sweet Goods (also 107 products), Snack/Cereal/Energy Bars (105 products), fruit snacks (74 products) and Baby Fruit Products, Desserts & Yogurts (70 products), representing a combined market share of 44.2% of the food products released.

In the drink category, top sub-categories of blueberry-containing products released nutritional & meal replacement drinks (61 products), wine (37) and coffee (35) products respectively representing a combined 38.8% of the drink category product share. In the heath category, Vitamins & Dietary Supplements (186 products) represent 84.9% of the heath category. The top pet sub-categories products released were dog snacks & treat (48), dog food, dry (11 products), cat food, dry (7 products) and dog food wet (2 products), representing a combined 98.6% of the pet category product share.

Top blueberry ingredients launched in the food category were primarily natural flavouring (657), blueberry (611 products), followed by white sugar (519 products), salt (388 products) and critic acid (366 products). Similarly, top drink ingredients were natural flavouring (200 products), critic acid (111 products). Top health ingredients were critic acids (133 products), Natural Flavouring (130 products) while pet products listed blueberry (64 products) and Tocopherol Concentrate Mixed (47 products) as main ingredients.

Top flavours of blueberry-containing food products noted were blueberry (785 products), berry (123 products), strawberry (88 products), lemon (70 products) and apple (67 products). Of the drink category product releases, blueberry, unflavoured/plain and berry were identified as main flavours, representing a combined market share of 75.5%. In health flavours, unflavoured/plain, berry and blueberry were identified as main flavours, representing a combined market share of 70.3%. Chicken, blueberry, Sweet Potato/Kumara/Goguma were main flavours, occupying a combined market share of 81.2% of the pet category products launched.

The most popular food product claims were Kosher (614 products), followed by Low/No/Reduced Allergen with (468 products) and gluten free with (423 products). Top drink claims were also Ethical - Environmentally Friendly Package (154), with the addition of Low/No/Reduced Allergen (154), as a product claim. In the health category, popular product claims were Low/No/Reduced Allergen (190), Gluten Free (188), and dairy free (120). In the pet category, popular product claims were low/no/reduced allergen (51 products), followed by No Additives/Preservatives (44 products) and Free from Added/Artificial Flavourings (34 products).

The companies with the highest number of new blueberry-containing (food) product launches in the review period were Target with 48 products, followed by Kroger with 39 products, Aldi with 24 products, Walmart with 22 products and Nurture with 18 products, representing a combined market share presence of 14.5% in 2023. Top drink companies recently launching blueberry-containing products were Herbalife International with 10 products, Orgain with 10 products and Kate Farms with 9 product launches. Top health companies were Church and Dwight (36 products), Garden of Life (16 products) and MegaFood (11 products).

Rhodes Petcare, Meijer and Mars Petcare were dominant in the launches of pet blueberry-containing products with 6, 5 and 5 product releases respectively, within the review period.

In recent food launches, new variety/range extension (477 products) is on the top, and then new packaging (285 products) followed by new product (214). In the drink category, 146 of the products were new variety/range extension whereas the remaining launches were new products, new packaging and relaunch (101, 72 and 24 products respectively). In health category, 90 products were new variety/range extension.

In the pet category, 29 of the launches were new products.

In recent food product launches, 13.7% of the manufacturers were located primarily in the United States (143 products), whereas 108 products were manufactured in Canada. Recent drink product launches indicate the United States, Italy and Chile as primary manufacture locations. Health products were manufactured mainly in the United States (92). Pet products were manufactured mainly in the United States (43 products).

Examples of new products

Blueberry Pie Filling & Topping

Source: Mintel Global New Products Database, 2025

Company	Tops Markets
Brand	Tops
Category	Bakery
Sub-category	Baking ingredients and mixes
Market	United States
Store type	Supermarket
Date published	November 2024
Product source	Physical product
Launch type	New variety / range extension
Price in local currency	$3.69
Price in Euros	3.50

 

Tops Blueberry Pie Filling & Topping is now available and retails in a 21 ounce pack. - Made with firm, whole blueberries, creating an authentic fruit flavor - Free from gluten and lactose - No MSG - Perfect for use in cobblers, crumbles, parfaits, puff pastries, fruit bars, tortes and trifles - Logos and certifications: Kosher, QR code

Blueberry Wine

Source: Mintel Global New Products Database, 2025

Company	LaBelle Winery
Manufacturer	LaBelle Winery
Brand	LaBelle Winery
Category	Alcoholic beverages
Sub-category	Fortified and other wines
Market	United States
Store type	Supermarket
Date published	November 2024
Product source	Physical product
Launch type	New product
Price in local currency	$24.99
Price in Euros	23.06

 

LaBelle Winery Blueberry Wine is now available and retails in a 750 millilitre bottle. - Oak-aged blueberry wine with a rich blend of vanilla and subtle floral undertones, resulting in a perfectly balanced, dry, fruit-forward red wine - Semi-dry - Red table wine - Logos and certifications: QR code

Probiotic Mixed Berry Yoggies

Source: Mintel Global New Products Database, 2025

Company	Cibo Vita
Manufacturer	Cibo Vita
Brand	Nature's Garden
Category	Sugar and gum confectionery
Sub-category	Other sugar confectionery
Market	United States
Location of manufacture	United States
Import status	Not imported
Store type	Club store
Date published	October 2024
Product source	Physical product
Launch type	New variety / range extension
Price in local currency	$9.98
Price in Euros	9.13

 

Nature's Garden Probiotic Mixed Berry Yoggies are now available, and retail in a 16.9 ounce multi-pack containing 24 0.7 ounce bags. - 24 individual servings - Powered by plants - Natural flavors - Made with real fruit - Coated by creamy yogurt - 2 billion probiotic cultures - 3 grams fiber - No artificial flavors or colors - Real fruit pieces that have been covered in our delectably smooth yogurt for a fruity sweet chew and an unmatched flavor bursting experience - Probiotics will work to ensure the digestive system remains in tip-top shape - Non GMO - No corn syrup - Please recycle this bag - Logos and certifications: Kosher, QR code, Facebook, Instagram, NFC Certified Gluten Free

For more information

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Customized Report Service – Blueberry products launch in the United States
Global Analysis Report

Prepared by: Hongli Wang, Market Analyst

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