Sector Trend Analysis – Meat in Indonesia

Meat and livestock production in Indonesia

Chickens were Indonesia's largest produced livestock at a volume of 3.7 billion live animals in 2023 (estimated volume). Over the year, ducks were Indonesia's second largest livestock animals (59.8 million), followed by goats (19.6 million), cattle (18.8 million), sheep (15.5 million), swine/pigs (7.3 million), buffalo (1.0 million), horses (405.3 thousand), and rabbits/hares (~300) in 2023.

In 2023, fresh meat of chicken was Indonesia's primary meat, producing 4.4 million tonnes, followed by fresh meat of cattle with bone-in (503.5 thousand tonnes), fresh meat of pig with bone-in (154.4 thousand tonnes), fresh/chilled/frozen edible offal of cattle (~77.5 thousand tonnes), and fresh meat of goat (61.3 thousand tonnes). Production of most meat products have been on the decline (2019-2023), with there being growth only in the fresh meat of chickens (CAGR: +3.2%) and fresh meat of ducks (+1.4%) categories over the 5-year period.

Trade overview

In 2023, Indonesia was the 39th largest importer in the world for fresh and processed meat products at an import value of US$862.3 million (252.0 thousand tonnes). The top global importers of meat were China at a market share of 12.2%, followed by the United States (9.0%), Japan (7.2%), the United Kingdom (5.7%), and Germany (5.7%) in 2024. Canada was the 11th largest importer of meat products over the year at a global value of US$3.9 billion (722.4 thousand tonnes), which has been increasing by a value CAGR of 7.1% (2020-2024) compared to total global imports of US$199.5 billion (49.3 million tonnes) growing at a value CAGR of 4.9% during the same period.

In 2024, Indonesia's top suppliers of meat products were Australia at an import value of US$518.7 million (market share: 60.2%), followed by India at US$135.6 million (11.6%), the United States at US$99.8 million (11.6%), Brazil at US$47.7 million (5.5%), and New Zealand at US$33.3 million (3.9%). Canada did not supply any significant amount in value terms of fresh or processed meat products to Indonesia in 2024 (Can$3.7 thousand).

Top imported meat products from Indonesia were frozen, boneless meat of bovine animals (HS: 020230) valued at US$569.5 million (143.7 thousand tonnes); followed by frozen bovine cuts, with bone-in (HS: 020220) at US$71.4 million (36.5 thousand tonnes), frozen edible bovine tongues (HS: 020621) at US$51.7 million (25.4 thousand tonnes), frozen edible bovine offal - excluding tongues and livers (HS: 020629) at US$49.1 million (24.3 thousand tonnes), and fresh/chilled boneless bovine meat (HS: 020130) at US$44.1 million (6.0 thousand tonnes) in 2024.

Canada's export performance (2015 to 2019)

With the Indonesian meat import market being subject to quantitative restrictions, complex and ever-changing import procedures, and mandatory Halal certification requirements, Canada has not supplied any exports of fresh or processed meat products to Indonesia since 2019 (Can$3.7 thousand in 2024). Total Canadian exports of meat products have been inconsistent over the last decade growing, however, by a CAGR of 30.1% between 2015 and 2019 - after starting from going back down to zero exports in 2015. Canada's total exports of meat to Indonesia reached Can$631.0 thousand in 2019, supplying 48.4% of frozen boneless meat of bovine, followed by 28.2% of fresh/chilled boneless meat of bovine, 9.8% of frozen edible bovine offal (excluding tongues and livers), 9.7% of frozen full or half carcasses of bovine animals, and 3.9% of frozen boneless meat of swine.

Market size

Total on/off trade volume per capita consumption of fresh meat by Indonesian consumers was 9.9 kilograms (kg) in 2024, slightly up from 8.9 kilograms in 2019; projected to remain around 9.9 kilograms by 2029. Compared to Canada, Canadians consumed a much higher amount of fresh meat at 74.8 kilograms per capita in 2024. Furthermore, Canadian consumption of fresh meat is projected to grow at a slightly higher CAGR of 0.7% to reach 78.1 kilograms by 2029, over Indonesia at a projected CAGR of 0.2% (2024-2029).

Per capita consumption of fresh poultry (5.5 kilograms) was the most popular fresh meat category in Indonesia, with Canada's per capita consumption of fresh poultry (38.0 kilograms) also, being the number one choice amongst Canadian consumers in 2024. In Indonesia the most popular frozen poultry by processed category type were chicken nuggets (44.8%), followed by chicken sausages (19.7%), coated chicken (15.9%), seasoned chicken wings (14.2%), and other frozen poultry products (5.4%) in 2023.

Indonesian consumers prefer consumption of fresh meat over processed meat at a much lower per capita consumption of 1.1 kilograms compared to 23.0 kilograms in Canada in 2024. Consumption of processed meat in Indonesia, however, has increased the most at a CAGR of 6.6% between 2019 and 2024, and is expected to continue to grow by a CAGR of 8.4% (2024-2029).

In Indonesia, per capita consumption of processed meat and seafood substitutes remains low compared to neighbouring markets. Indonesia has not yet observed a shift towards reducing meat consumption for nutritional reasoning, as seen in more developed markets. Availability of meat and seafood substitutes are largely limited to urban cities in West Java and a key barrier to greater acceptance by local consumers is price, with meat substitutes priced substantially higher than processed meat products. Albeit, one common source of protein increasingly in demand for many Indonesian consumers is for vegan-friendly packaged tofu or tempeh.^{Footnote 1}

Retail sales – fresh and processed meat

On an International context, Euromonitor reports that retail sales of processed meat totalled US$205.3 billion worldwide. The APAC region had the third largest global retail sales value of processed meat at a total of US$34.2 billion - consuming a total global value of 16.6% in 2024. Albeit, the APAC region is better known to consume a higher level of fresh meat over processed meat. Overall, there were 12 countries^{Footnote 2} that reported high retail sales (> US$900 million) for the consumption of fresh meat that totalled a value of US$290.9 billion in 2024.

Within the APAC region, China was the largest consumer of both fresh and processed meat products at a total of US$175.2 billion in 2024. India was the 2nd largest region at total meat sales of US$49.0 billion over last year, followed by Japan (US$42.1 billion), Vietnam (US$14.9 billion), and the Philippines (US$9.3 billion). Indonesia was the 6th largest APAC region at total meat sales of US$8.0 billion: consisting of 77.5% of fresh meat and 22.5% of processed meat in 2024.

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• World: 205,305
• Western Europe: 71,886
• North America: 50,821
• Asia Pacific: 34,155
• Eastern Europe: 22,234
• Latin America: 15,732
• Middle East and Africa: 8,274
• Astralasia: 2,203

Source: Euromonitor International, 2025

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Country	2019	2020	2021	2022	2023	2024
China	150,008	267,423	217,675	227,024	193,770	175,171
India	38,077	32,366	37,516	41,879	45,410	48,971
Japan	37,137	40,271	40,698	40,942	41,694	42,101
Vietnam	12,127	12,330	11,858	12,902	13,875	14,895
Philippines	6,412	7,717	8,556	9,297	9,877	9,309
Indonesia	5,261	6,612	6,662	7,625	8,228	7,997

Source: Euromonitor International, 2025

Total fresh meat: US$290.1 billion

Total processed meat: US$34.2 billion

In 2024, retail volume growth for processed meat, seafood and alternatives to meat remained robust in Indonesia, despite another year of rising prices, driven by factors such as the continued weakening of the Indonesian Rupiah (IDR) dollar, rising energy and animal feed costs - with a high reliance on imports of raw ingredients like soybean meal. Largely due to the stronger consumer demand for poultry in Indonesia, leading poultry producers are managing costs increases by leveraging economies of scale by scaling up production, which in turn are helping to keep retail unit prices lower for processed frozen poultry over frozen red meat products. Local consumers continue to also, seek out convenient, easy-to-cook solutions for home meals, leading to innovation in expanded variety of product meat and seafood offerings.^{Footnote 1}

To meet demand, leading companies are re-positioning themselves by expanding with new product line offerings across multiple meat, seafood and alternative subcategories throughout the entire sector. Companies like Daesang Agung, Mamsuka and Mamsuka, traditionally known for its cooking ingredients and meals, along with a renowned fried chicken restaurant chain (Richeese Factory) have expanded into the frozen food market by each launching its chicken nuggets offerings late in 2023 and in 2024. Many key players are employing family-oriented strategies targeting children as end consumers with frozen nugget offerings shaped like alphabets and dinosaurs; while, positioning parents as key decision-makers with offerings made from a diverse range of flavourings. Furthermore, driven by efficiency and convenience, there is a rising popularity of air fryers in Indonesia, which has further boosted interest in processed frozen poultry products.^{Footnote 1}

Fresh meat

Retail value sales - fresh meat

In Indonesia, sales of fresh meat totalled US$6.2 billion in 2024. Fresh beef and veal brought in the highest value, registering a sales of US$3.7 billion (market share: 60%) over the year, followed by fresh poultry at US$1.6 billion (25.8%), fresh pork at US$502.0 million (8.1%), fresh lamb, mutton and goat at US$331.7 million (5.4%), and other fresh meat products at US$42.8 million (0.7%).

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Total fresh meat sales: US$6.2 billion

• Beef and veal (US$3.7 billion): 60.0%
• Lamb, mutton and goat (US$331.7 million): 5.4%
• Pork (US$502.0 million): 8.1%
• Poultry (US$1.6 billion): 25.8%
• Other fresh meat (US$42.8 million): 0.7%

Source: Euromonitor International, 2025

Total value sales of fresh meat grew by a CAGR of 8.0% between 2019 and 2024. Fresh beef and veal was the best performing category in 2024, growing at a value sales that has been increasing by a CAGR of 11.6% over the review period, with all other fresh meat categories growing at moderate rates between 1.6% and 5.4%. Total value sales of fresh meat are set to slow down by a CAGR of 0.5% over the forecast period (2024-2029), to reach US$6.3 billion by 2029, mostly affected by price increases due to inflation.

Processed meat

Retail sales value - processed meat

In Indonesia, sales of processed meat totalled US$1.8 billion in 2024. Processed frozen poultry had the highest value, registering a sales of US$977.0 million (53.6%) over the year, followed by processed chilled red meat at US$430.3 million (23.6%), processed shelf stable red meat at US$273.5 million (15.0%), processed shelf stable poultry at US$75.8 million (4.2%), processed frozen red meat at US$41.0 million (2.3%), and processed chilled poultry at US$24.5 million (1.3%).

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Total processed meat sales: US$1.8 billion

• Shelf stable meat (US$349.2 million): 19.2%
• Chilled meat (US$454.7 million): 25.0%
• Frozen meat (US$1.0 billion): 55.9%

Source: Euromonitor International, 2025

Total value sales of processed meat grew by a CAGR of 11.5% between 2019 and 2024. Processed chilled and frozen red meat were the best performing categories in 2024, increasing in value sales at a CAGR of 27.4% and 17.9%, respectively over the review period. Indonesian consumers are expected to continue to shift from fresh to packaged food meat options, driven by factors including urbanisation, smaller households, busier lifestyles and less time to cook at home.^{Footnote 1} Total value sales of processed meat are set to grow by a CAGR of 16.3% over the forecast period (2024 to 2029), to reach 3.9 billion by 2029.

Retail volume sales - processed meat

Total volume sales of processed meat grew by a CAGR of 7.6% (2019-2024) to 272.5 thousand tonnes in 2024. In volume terms, processed chilled meat was the best performing category over the historical review period, growing at a volume sales that has been increasing by a CAGR of 22.1% (mostly chilled red meat) - compared to processed frozen meat (+5.4%) and processed shelf stable meat (+3.3%). Total volume sales of processed meat are set to grow at a CAGR of 10.8% over the forecast period (2024-2029) to reach 455.5 thousand tonnes by 2029.

Competitive landscape

In 2024, leading processed meat companies (brands) in Indonesia included the Charoen Pokphand Group (Fiesta, Champ) at a market share of 28.7% (US$523.5 million), Malvolia Pte Ltd. (So Good, So Nice) at 25.7% (US$469.1 million), and Macroprima Pangan Utama PT (Kanzler) at 15.0% (US$273.5 million). Private label companies manufacturing meat products accounted for 2.9% (US$53.1 million) in Indonesia in 2024.

Retail distribution channels

The majority of Indonesia's processed meat, seafood and alternatives to meat market was distributed through store-based grocery retailers at US$2.5 billion (99.3%) versus non-store retailing or e-commerce sales of US$17.5 million (0.7%) in 2024. Convenience stores registered the largest sales at US$1.1 billion (45.6%), followed by supermarkets at US$644.5 million (26.0%), small local grocers at US$584.8 million (23.6%), and hypermarkets stores at US$98.4 million (4.0%).

Between 2019 and 2024, grocery retailers in Indonesia such as convenience stores and small local grocers experienced the highest growths at CAGRs of 18.3% and 12.5% respectively. Over this same period, e-commerce online sales increased by a CAGR of 81.0% in Indonesia, while sales in hypermarkets decreased by 6.1%.

New product launches

Mintel indicated that there were 2,604 new processed meat and meat food products launched in Indonesia's grocery retailer outlets (including new variety/range extension, packaging, formulation or relaunched) between the period of January 2020 and May 27th, 2025.

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Year	2020	2021	2022	2023	2024	2025 (up to May 27th)	Total
Meat and meat products	404	440	539	517	502	202	2,604

Meat and meat products: 2,604

Source: Mintel, 2025

During the 5-year review period, 32.9% of the product launches of meat products were brand new products (856) to the Indonesian market, while 29.2% were products with new packaging (761), 29.1% new variety/range extension (759), 8.5% relaunches (221), and 0.27% new formulation (7). The top 10 meat brands were CP Fiesta Chicken Series (41), Metzger (38), So Good (37), Bernardi (37), Pronas (33), SPS Sven's Choice (22), Kanzler (20), Riverland (20), Indofood Nutrition Promina (20), and Bali Highlands Organik (20) over the same period.

Top companies launching new meat products (587) in Indonesia over the last year [Q2-2024 to Q2-2025] were Charoen Pokphand (45), Indofood CBP Sukses Makmur (26), Belfoods (12), Eloda Mitra (12), Garindo Food International (12), and Canning Indonesian Products (12). Meat related product brands appearing for the first time within the Indonesian market in the last six months included Momiku by Realfood (unsalted chicken bone broth), Lay's Wavy (grilled beef flavoured potato crisps), Hisana (original flavoured crispy chicken skins), and FnV (seaweed chicken breast brown rice bar).

The top 10 locations of manufacture (countries reported: n=15) for these meat products over the 5-year period included 550 domestically made in Indonesia (~21%), followed by Thailand (13), Malaysia (11), South Korea (9), USA (7), Singapore (4), China (4), Australia (3), New Zealand (3), and Denmark (3). There were no meat products manufactured by Canada in the Indonesian market.

The top growing categories (Q2-2025/2024) for these meat products were meals and meal centers (+76.9%), sauces and seasonings (+12.5%), and snacks (+5.3%); while declines occurred in categories such as bakery and side dishes (−100%), baby food (−75%), soup (−50%), and processed fish, meat and egg products (−3%). Over the last year (Q1-2025/2024), top growing claims on packaging were seasonal (+400%), premium (+233.3%), time/speed (+100%), microwaveable (+50%), and free from added/artificial colourings (+28.6%); meanwhile, there were declines that occurred by −100% in claims such as high/added fibre, added calcium, GMO free, functional - energy, and all natural product.

Some of the most popular format types for these meat products on Indonesia's grocery shelves were 13.2% block/cubed (343), 11.8% - sausage (308), 4.9% - sliced (127), 4.2% - granules (109), 3.8% - shredded/minced (100), 2.7% - wings/thighs/drumsticks (71), 2.3% ball (60), 2.3% fillet (59), 0.88% burger (23), 0.69% - whole (18), and 1.6% - other (42) between 2020 and 2025. Top flavour components or blends found in these meat products over the review period were unflavoured/plain, chicken, beef, spice/spicy, smoke, cheese, curry (Rendang), barbecue/BBQ/barbacoa, beef and curry, and black pepper/peppercorn. Fastest growing meat flavours/combinations were hot (+300%), curry, seaweed or wagyu beef (+200%), cheese (+120%), and unflavoured/plain (+106.3%) over the Q1-2025/2024 period. New ingredients within these meat products appearing in the market for the first time within the last 12 months were wheat bran, yellow pepper, Juniper berry, artificial Rendang flavour, and canola oil.

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• Block/cubed: 343
• Sausage: 308
• Sliced: 127
• Granules: 109
• Shredded/minced: 100
• Ball: 60
• Fillet: 59
• Other: 42
• Burger: 23
• Whole: 18
• Bone-in pieces: 13
• Cubed: 9
• Liquid: 7
• Block: 1

Source: Mintel, 2025

Total item count: 2,604

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• Unflavoured/plain: 526
• Chicken: 202
• Beef: 115
• Spice/spicy: 103
• Smoke: 85
• Cheese: 57
• Curry (Rendang): 36
• Barbecue/BBQ/barbacoa: 33
• Beef and curry: 26
• Pepper/peppercorn: 24
• Chicken and onion: 24
• Beef and roasted/toasted: 21
• Goreng (Mi/mie/bami/bakmi/nasi): 18
• Barbecue/BBQ and beef: 18
• Sambal: 18

Source: Mintel, 2025

Total item count: 2,604

Examples of new products

Opportunities for Canada

Since last importing meat from Canada back in 2019, Canada and Indonesia launched negotiations towards a Canada-Indonesia Comprehensive Economic Partnership Agreement (CEPA) on June 20, 2021. One day later, the Government tabled its Notice of Intent to enter into CEPA negotiations, and then further tabled its negotiating objectives with Indonesia on November 24, 2021. Now several years later, a joint statement has been released by former Prime Minister Justin Trudeau and Indonesia's President Prabowo Subianto (November 15, 2024), which indicates a commitment to conclude the remaining technical work of the agreement by the end of 2024. On December 2, 2024, Canada and Indonesia announced the conclusion of the CEPA negotiations.^{Footnote 3}

The CEPA, once fully implemented (final signing of the agreement aimed in 2025, followed by domestic ratification procedures), will address market access for goods, services, and investment - includes provisions on small and medium-sized enterprises, labour, environment, cooperation on critical minerals, as well as women's economic empowerment. The CEPA represents a significant milestone in our longstanding bilateral relationship underpinned by a shared commitment to increase access to the market for Canadian-Indonesian traders by reducing or eliminating tariffs and by disciplining non-tariff barriers through the provisions on sanitary and phytosanitary measures, technical barriers to trade, along with good regulatory rules-based practices.^{Footnote 4} It will help to level the playing field with key competitors, such as Australia and New Zealand, and provide a competitive advantage over U.S. meat exports through preferential tariff treatment.

Indonesia is a majority-Muslim population with a strong demand for Halal-certified (labelled) food products. Halal certification is a mandatory requirement for all imports of meat products - with exception for products made from pork and/or alcohol products.^{Footnote 5} Halal certification and labelling will soon become mandatory for most imported food and beverage products sold in Indonesia (to be implemented by October 2026).^{Footnote 6} Currently, two Canadian Halal certifying bodies are accredited by the Indonesian Islamic Food and Nutrition Council of Canada (IFANCC) and Halal Montreal Certification Authority (HMCA). To note, demand for premium meat products increases during key holidays celebrated in Indonesia such as Chinese New Year and Ramadan (to breakfast). In addition, Indonesian importers must have an import license and identification number to be eligible to import certain food products (ie; beef, horticulture, and dairy products). For further information, visit Step-By-Step Process To Obtain Halal Certification in Indonesia and 12 Key Points about Import License in Indonesia.

Currently, Canada has limited market access for exports of boneless beef products (from pre-approved Canadian meat establishments), along with poultry meat processed to inactivate avian influenza virus. Agriculture and Agri-Food Canada (AAFC), together with the CFIA (Canadian Food Inspection Agency) are working towards expanding beef access to include bone-in beef and offal products. In addition, the CFIA is accepting applications for pork access - see Indonesia - Export requirements for meat and poultry products for more information. Processed meat products also have to be registered with the Indonesian National Agency of Food and Drug Control (NADFC), also known as Badan Pengawas Obat Dan Makanan (Baden POM).

Exporters must also be aware that effective October 6, 2024, the Indonesian Quarantine Agency's (IQA) requires that exporters must submit a Prior Notice (K-1.2) before shipping animal and animal products (including meat and meat products) into Indonesia, via an online portal. It is highly recommended that Canadian suppliers work closely with Trade Commissioners and import partners to help ensure their exports both comply with applicable Canadian requirements and meet those of the importing country.^{Footnote 7}

For more information

The Canadian Trade Commissioner Service:

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For additional information on the Food & Hospitality Indonesia 2025 held from July 22 to 25, please contact:

Michelle Jardine, Deputy Director
Indo-Pacific Market Development and Promotion
Agriculture and agri-food Canada
michelle.jardine@agr.gc.ca

Resources

• Agriculture and Agri-Food Trade Commissioner Services | June 23, 2025. Embassy of Canada to Indonesia
• CFIA, February | 2025. Indonesia – Export requirements for meat and poultry products
• Euromonitor International | January 2025. Country Report: Processed meat, seafood and alternatives to meat in Indonesia
• Global Affairs Canada. Canada-Indonesia Comprehensive Economic Partnership Agreement (Dec. 2024) and Summary of negotiated outcomes (Feb. 2025)
• Global Trade Tracker (GTT), 2025
• Government of Canada | December 2, 2024. Joint statement by the Government of the Republic of Indonesia and the GoC on the conclusion of the negotiations of the Indonesia – Canada Comprehensive Economic Partnership Agreement
• Government of Canada | November 15, 2024. Canada and Indonesia: Joint statement by Prime Minister Trudeau and President Subianto on Canada-Indonesia Comprehensive Economic Partnership Agreement
• InCorp Indonesia | June 2025. Salam, Daris. Business Licenses: 12 Key Points about Import License in Indonesia
• InCorp Indonesia | May 2025. Blog : Halal Certification Procedure in Indonesia: A 2025 Update
• JakartaGlobe.ID | October 2024. Dahlan Situmorang, Hendro. Business: All Food Products in Indonesia Now Subject to Halal Certification, Imported Foods by 2026
• Mintel Global New Products Database, 2025
• Product Registration INDONESIA | December 2024. Step-By-Step Process To Obtain Halal Certification in Indonesia

Sector Trend Analysis – Meat in Indonesia
Global Analysis Report

Prepared by: Erin-Ann Chauvin, Senior Market Analyst

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