Sector Trend Analysis – Plant-based pulse ingredients in the United Kingdom

Note: This report includes forecasting data that is based on baseline historical data.

Executive summary

The plant-based food market in the United Kingdom (UK) continues to experience dynamic growth, driven by rising consumer interest in health, sustainability, and ethical eating. With growing demand for plant-based protein, pulses such as peas, lentils, chickpeas, and beans are emerging as popular ingredients for their nutritional benefits and environmental sustainability. The market for plant-based pulse ingredients, valued at US$21.74 billion globally in 2023, is expected to grow at a compound annual growth rate (CAGR) of 3.1% through 2030 (Grand View Research,2024).

In the UK, health-conscious consumers and flexitarians are reducing their meat intake, with 32% reporting reduced meat consumption and 10% eating meat and fish only occasionally (Euromonitor International, 2023). This shift has led to increasing demand for plant-based products, reflected in the steady decline in red meat consumption. The number of vegans, vegetarians, and flexitarians is rising, contributing to a growing market for plant-based alternatives across multiple food categories.

In 2023, global imports of plant-based pulse ingredients reached US$14.8 billion, growing at a 14.5% CAGR from 2019 to 2023. India led with imports of US$3.1 billion, increasing at 18.8% CAGR, followed by China at US$1.7 billion with a 21.1% CAGR. The UK, ranking 11th, imported US$286.3 million with a 4.2% CAGR.

Canada plays a key role in the UK's plant-based pulse ingredient market, supplying a significant portion of pulse products. In 2023, Canada exported US$104.9 million of plant-based pulse ingredients to the UK, with Ontario as the largest supplier. Canada's strong agricultural base and strategic collaborations across the agri-food and biotech sectors have positioned it as a leader in developing and exporting plant-based proteins.

The UK market for plant-based food and beverage products has experienced dynamic growth from 2019 to 2023, with total retail sales increasing from $718.6 million to $1,403.1 million, representing a CAGR of 18.2%. The sector is projected to maintain steady growth, reaching a total market size of US$1,859.1 million by 2028 (CAGR 5.8% from 2023 to 2028).

The market size of plant-based proteins in the UK is projected to grow moderately between 2020 and 2029. By 2024, the total market across retail and foodservice channels is expected to reach 86.9 thousand tons, with a slight growth at a CAGR of 0.7% from 2020 to 2024.

 

Key demographic indicators

Plant-based foods remain a transformative trend in retail, driven by consumer interest in health, ethics, and sustainability. This trend is fueled by consumer motivations related to health, ethics, and sustainability, leading to the proliferation of plant-based claims across various food categories. Beyond traditional meat and milk substitutes, plant-based options have grown significantly in products like yogurt, cheese, and other dairy alternatives. Globally, 21.2% of people are reducing meat intake, 13.7% are cutting back on dairy, and 15.3% are following a plant-based diet, with a notable rise in veganism from 3.4% in 2019 to 4.6% in 2022 (Euromonitor International, 2024). Despite some setbacks, the overall interest in plant-based foods remains strong, particularly in markets with higher numbers of flexitarians and those reducing animal-based foods.

Global distribution of active patents for food and drink products disclosing plant-based protein sources shows soy as the most commonly mentioned alternative protein. While soy dominates, recent years have seen growing exploration of other sources such as peas, chickpeas, potatoes, legumes, and cereals. Additionally, 17% of patents feature alternative proteins from sources like hemp, marine plants, algae, fungi, insects, and those produced via precision fermentation (Mintel, 2023).

Pulse ingredients, derived from crops such as peas, lentils, chickpeas, and beans, are gaining popularity as they offer nutritional benefits like protein fortification, dietary fiber enrichment, and low-calorie formulation, making them attractive for both food and beverage applications. The global pulse ingredients market, estimated at US$ 21.74 billion in 2023, is projected to grow at a CAGR of 3.1% from 2024 to 2030 (Grand View Research,2024). Known for their health benefits and environmental sustainability, pulses see steady global demand despite market fluctuations. Major companies like Ripple Foods, Beyond Meat, and Konscious Foods prominently incorporate pulse ingredients into their products (Vegconomist, 2024).

In the UK, the demand for pulse ingredients is supported by the broader trend towards plant-based diets, as more consumers seek alternatives to animal products. In response to unhealthy eating habits and sedentary lifestyles, many British consumers, according to Euromonitor's survey, are prioritizing weight management: 20% are actively dieting, and 30% are monitoring their food intake. Despite 44% prioritizing healthy ingredients in their food and drinks–compared to 52% globally–only 28% closely read nutrition labels. Health concerns, rising prices, and sustainability have led 32% to reduce meat consumption, with 10% now eating meat and fish only occasionally (Euromonitor International, 2023).

British meat consumption has hit its lowest level since 1974, declining 14% over the past decade. Red meat, in particular, is less popular. The number of vegans, vegetarians, and flexitarians is rising, with 1.1 million more vegans and 3.1 million more vegetarians between 2023 and 2024. In 2023, the UK saw an average per capita daily consumption of 110g of protein and 135g of fat, compared to 92g of protein and 89g of fat globally (Euromonitor International, 2023). Additionally, 6.4 million people plan to go meat-free this year (Claire Hamlett, 2024). A recent study reveals that 49% of plant-based individuals in the UK are male, with London having the highest rate of plant-based eaters at 15%, while Northern Ireland has the lowest at 2%. Health concerns drive nearly half of these individuals, with 30% of Gen Z, 24% of those aged 30-39, and 24% of those aged 40-49 following a plant-based diet (Jordi Casamitjana, 2024).

Trade overview

In 2023, global imports of plant-based pulse ingredients reached US$14.8 billion, growing at a 14.5% CAGR from 2019 to 2023. India led with imports of US$3.1 billion, increasing at 18.8% CAGR, followed by China at US$1.7 billion with a 21.1% CAGR. Turkey and Mexico showed the highest growth, with 32.0% and 33.4% CAGR respectively. Pakistan and Egypt experienced moderate growth, while the US and Spain saw steady increases. Italy and Canada also contributed significantly. The UK, ranking 11th, imported US$286.3 million with a 4.2% CAGR.

Global - Top 10 importers of plant-based pulse ingredients in 2023 - US$ million

 Country

2019

2020

2021

2022

2023

CAGR* % 2019-2023

World

8,600.8

10,517.1

11,981.8

13,572.3

14,756.1

14.5

India

1,550.0

1,563.8

2,094.9

1,948.7

3,082.6

18.8

China

803.2

1,071.6

1,190.5

1,750.1

1,725.1

21.1

Turkey

388.7

553.4

670.4

856.1

1,180.3

32.0

Pakistan

221.1

634.8

771.4

759.8

809.1

8.4

United States

386.6

483.6

591.2

732.6

692.3

15.7

Egypt

406.4

384.5

446.7

498.1

542.3

7.5

Mexico

145.4

194.6

250.5

176.1

460.6

33.4

Spain

217.2

229.2

196.2

222.7

425.8

18.3

Italy

257.9

346.8

364.1

380.5

425.7

13.4

Canada

191.3

224.2

205.2

220.3

299.6

11.9

United Kingdom (11th)

242.7

257.8

230.0

255.3

286.3

4.2

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

Note: HS codes for plant-based pulse ingredients fall under 0713 for dried legumes (peas, beans, lentils) and 1106.10 for pulse flours.

In 2023, the UK's top 10 import markets for plant-based pulse ingredients saw an increase to US$286.3 million, up from US$242.7 million in 2019, reflecting a 4.2% CAGR from 2019 to 2023. Canada remained the largest supplier with imports totaling US$101.3 million, but its growth was modest at 0.5% CAGR. In contrast, India experienced significant growth, with imports rising to US$50.8 million and a CAGR of 28.1%. The UAE and Netherlands also showed strong performance with CAGRs of 30.0% and 32.6%, respectively. Conversely, Imports from France fell by 19.0%, and Myanmar experienced a slight decline. Imports from Argentina grew by 24.0% CAGR, while imports from Denmark increased sharply by 49.6% CAGR, reaching US$6.0 million.

The United Kingdom - Top 10 import markets for plant-based pulse ingredients in 2023 - US$ million

Country

2019

2020

2021

2022

2023

CAGR* % 2019-2023

World

242.7

257.8

230.0

255.3

286.3

4.2

Canada

99.2

96.8

94.4

98.4

101.3

0.5

India

18.9

20.2

19.3

28.4

50.8

28.1

Turkey

14.6

24.9

30.0

27.3

24.9

14.4

Australia

10.5

11.5

12.5

13.5

11.8

3.0

Argentina

4.8

8.0

5.6

7.2

11.5

24.0

France

25.5

14.9

8.1

11.7

11.0

−19.0

United Arab Emirates

3.1

4.5

6.0

2.7

8.7

30.0

Netherlands

2.3

4.1

2.0

8.5

7.1

32.6

Myanmar

6.8

11.7

6.0

5.4

6.7

−0.2

Denmark

1.2

1.3

3.3

5.4

6.0

49.6

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

Note: HS codes for plant-based pulse ingredients fall under 0713 for dried legumes (peas, beans, lentils) and 1106.10 for pulse flours.

In 2023, the UK's top plant-based pulse imports were dried kidney beans (HS Code 071333) at US$94.8 million, dried chickpeas (HS Code 071320) at US$51.4 million, and dried lentils (HS Code 071340) at US$48.4 million. The three fastest-growing products were dried bambara beans (HS Code 071334), with a 144.7% CAGR reaching US$0.2 million, dried pigeon peas (HS Code 071360) at 53.6% CAGR totaling US$5.2 million, and dried broad beans and horse beans (HS Code 071350) with a 46.6% CAGR, amounting to US$9.3 million.

The United Kingdom - Imports of plant-based pulse ingredients from the world by product 2019 to 2023 in US$ million

HS code

Description

2019

2020

2021

2022

2023

CAGR* % 2019-2023

Total

242.7

257.8

230.0

255.3

286.3

4.2

071333

dried kidney beans

94.8

98.0

96.3

97.3

94.8

0.0

071320

dried chickpeas

45.3

48.2

38.8

45.2

51.4

3.2

071340

dried lentils

22.8

34.9

31.6

37.0

48.4

20.7

071331

dried mung beans or urad beans

13.9

21.4

19.7

20.6

26.3

17.3

071310

dried peas

36.4

22.7

16.0

18.4

22.9

−11.0

110610

pulse flour and meal

9.9

10.9

9.9

12.7

13.5

8.0

071350

dried broad beans and horse beans

2.0

2.6

4.2

8.5

9.3

46.6

071339

dried beans

7.4

7.4

5.1

7.2

7.6

0.7

071360

dried pigeon peas

0.9

4.1

2.2

2.9

5.2

53.6

071390

other dried leguminous vegetables

5.3

2.4

2.0

1.7

2.8

−15.1

071335

dried, shelled cow peas

3.2

4.0

3.0

2.5

2.4

−6.9

071332

dried red adzuki beans

0.6

1.1

1.0

1.1

1.4

23.0

071334

dried bambara beans

0.01

0.11

0.16

0.14

0.2

144.7

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

Note: HS codes for plant-based pulse ingredients fall under 0713 for dried legumes (peas, beans, lentils) and 1106.10 for pulse flours.

Canada's performance

As one of Canada's five Global Innovation Clusters, The Protein Industries Cluster, led by Protein Industries Canada, is enhancing the value of canadian crops like canola, wheat, and pulses, and meeting the growing demand for plant-based meat alternatives in North America, Asia, and Europe. The Cluster promotes sustainability and traceability in the food supply by integrating partners across the value chain–from seed genetics and farming to ingredient processing and consumer products. With a total funding of up to Can$323 million, it supports the sector-wide goal of reaching Can$25 billion in annual sales by 2035 (Government of Canada, 2024).

Canada's advantage in plant-based pulse protein development is driven by strategic collaborations across the agri-food and biotech sectors, leveraging its strong agricultural base, particularly in pulse crop production. Partnerships, such as those involving Lovingly Made Flour Mills, TMRW Foods, Roquette, Prairie Fava, and BioNeutra, focus on sustainable and scalable plant-based products, supported by advanced processing technologies for protein extraction. Efforts by companies like Wamame, Apex, and AGT emphasize upcycling plant-based waste, aligning with global sustainability trends. With innovative technologies and market expansion through collaborations like Avena, Big Mountain Foods, and Danone Canada, Canada is well-positioned as a leader in the plant-based protein market (Protein Industries Canada,2024).

In 2023, Canada's plant-based pulse ingredients exports to global markets reached US$4.6 billion, with a CAGR of 10.8% from 2019 to 2023. China, India, and the US were the top markets, contributing significantly to this growth, while Morocco showed the highest CAGR at 50.8%. The UK ranked 12th, slightly decreasing by 0.1% CAGR to US$104.9 million in 2023.

Canada's plant-based pulse ingredient exports to top 20 global markets in 2023 (US$ million)

 Country

2019

2020

2021

2022

2023

CAGR* % 2019-2023

World

3,074.7

4,262.4

3,705.0

4,343.1

4,641.0

10.8

China

710.7

948.3

791.9

871.1

832.4

4.0

India

421.4

707.7

406.3

394.6

795.9

17.2

United States

267.1

276.7

394.2

547.2

520.2

18.1

Turkey

117.1

373.4

363.2

522.1

518.7

45.1

United Arab Emirates

146.3

228.3

264.3

314.2

217.6

10.4

Bangladesh

309.2

314.3

224.9

223.1

143.7

−17.4

Morocco

24.0

72.1

22.3

62.8

124.1

50.8

Colombia

92.1

97.1

95.0

116.4

124.1

7.7

Mexico

27.3

42.7

46.2

47.3

110.0

41.7

Algeria

42.4

47.5

74.6

111.3

108.6

26.5

Italy

49.4

76.4

86.6

71.0

106.8

21.2

United Kingdom (12th)

105.2

97.3

92.3

101.1

104.9

−0.1

Peru

32.5

59.6

50.8

84.1

81.4

25.8

Spain

20.4

27.5

28.5

39.4

76.6

39.2

Pakistan

101.9

90.7

109.1

181.8

66.6

−10.1

Japan

46.8

44.1

50.8

54.2

58.2

5.6

France

17.3

20.9

29.2

27.9

40.2

23.4

Chile

16.3

48.1

20.0

10.6

37.3

22.9

Belgium

14.8

19.5

26.3

32.1

35.9

24.9

Egypt

47.8

81.7

55.7

23.6

34.1

−8.1

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

Note: HS codes for plant-based pulse ingredients fall under 0713 for dried legumes (peas, beans, lentils) and 1106.10 for pulse flours.

Canada's plant-based pulse ingredient exports to the UK remained stable between 2019 and 2023, totaling US$104.9 million in 2023, with a slight decline of −0.1% CAGR. Dried kidney beans (HS 071333) were the largest export, accounting for US$80.7 million, but with a −1.7% CAGR. Dried lentils (HS 071340) grew by 3.1% to US$11.6 million, while dried chickpeas (HS 071320) experienced the highest growth at 14.4%, reaching US$6.9 million. Dried beans (HS 071339) increased 8.7% to US$4.8 million in 2023, and pulse flour and meal (HS 110610) rose 7.7% to US$702.6 thousand. Dried peas (HS 071310) declined sharply, with a −15.0% CAGR.

Canada's plant-based pulse ingredient exports to the United Kingdom by product 2019 to 2023 in US$ thousand

HS code

Description

2019

2020

2021

2022

2023

CAGR* % 2019-2023

Total

105,173.0

97,257.9

92,346.1

101,054.6

104,853.6

−0.1

071333

dried kidney beans

86,247.7

76,510.8

74,028.2

76,197.6

80,663.9

−1.7

071340

dried lentils

10,261.8

11,187.5

8,561.7

10,445.4

11,587.4

3.1

071320

dried chickpeas

4,043.8

3,926.9

4,142.9

7,486.7

6,924.7

14.4

071339

dried beans

3,401.1

3,877.7

4,548.9

5,519.6

4,752.4

8.7

110610

pulse flour and meal

522.7

883.0

566.9

854.0

702.6

7.7

071310

dried peas

426.7

481.3

337.8

296.5

222.5

−15.0

071390

dried leguminous vegetables

0.0

8.4

0.0

0.0

0.0

N/C

071332

dried red adzuki beans

269.1

382.1

159.7

254.9

0.0

N/C

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

N/C: Not calculable

Note: HS codes for plant-based pulse ingredients fall under 0713 for dried legumes (peas, beans, lentils) and 1106.10 for pulse flours.

Ontario was the largest supplier by province, with exports growing steadily at a CAGR of 8.3%, reaching US$73.0 million in 2023. Saskatchewan followed with a 4.7% CAGR, contributing US$18.0 million. Manitoba's exports, however, saw a significant decline, with a −16.9% CAGR, dropping to US$12.7 million. Alberta experienced the sharpest fall, with exports decreasing by −43.0% to US$1.1 million, while British Columbia had minimal exports, contributing only US$15.3 thousand in 2023.

Canada's plant-based pulse ingredient exports to the United Kingdom by supplying provinces 2019 to 2023 - in US$ thousand

 Province

2019

2020

2021

2022

2023

CAGR* % 2019-2023

Total

105,173.0

97,257.9

92,346.1

101,054.6

104,853.6

−0.1

Ontario

53,102.6

62,684.6

70,138.5

75,474.1

73,036.9

8.3

Saskatchewan

14,959.1

15,967.3

12,965.2

18,459.9

18,005.8

4.7

Manitoba

26,551.5

18,103.9

9,111.8

6,945.7

12,690.8

−16.9

Alberta

10,479.0

502.1

130.7

175.0

1,104.7

−43.0

British Columbia

80.7

15.3

−34.0

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

Note: HS codes for plant-based pulse ingredients fall under 0713 for dried legumes (peas, beans, lentils) and 1106.10 for pulse flours.

Market size

The UK market for plant-based food and beverage products has experienced dynamic growth from 2019 to 2023, with total retail sales increasing from US$718.6 million to US$1,403.1 million, representing a CAGR of 18.2%. The sector is projected to maintain steady growth, reaching a total market size of US$1,859.1 million by 2028 (CAGR 5.8% from 2023 to 2028).

The plant-based cooking ingredients and meals category saw remarkable growth, surging from US$47.1 million in 2019 to US $159.0 million in 2023, with a robust CAGR of 35.6%. This category is expected to continue expanding, though at a slower rate, with a forecasted CAGR of 7.3% from 2023 to 2028, reaching US$226.0 million by 2028. Within this segment, meals and soups and ready meals showed substantial growth, with CAGRs of 25.9% and 25.4% respectively, and are projected to maintain growth rates of 10.5% and 8.6% from 2023 to 2028.

In the UK, the growing number of flexitarians is driving the popularity of vegetarian claims in cooking ingredients and meals. Vegetarian products dominate this segment, with significant sales of vegetarian sauces, dips, and condiments. Plant-based options are gaining traction as consumers seek healthier and more sustainable choices. Major brands like Unilever and Filippo Berio are expanding their offerings with vegan and vegetarian options. The rise of plant-based ready meals, including those from brands like White Rabbit and Beyond Meat, reflects the demand for convenient, health-focused meals. This trend towards plant-based alternatives is expected to continue, supported by increasing consumer interest in both dietary health and environmental sustainability (Euromonitor International, 2024).

Retail sales of plant-based cooking ingredients and meals in the United Kingdom in US$ million, historical and forecast

Category

2019

2023

CAGR* % 2019-2023

2024

2028

CAGR* % 2023-2028

Cooking Ingredients and Meals

47.1

159.0

35.6

168.9

226.0

7.3

Meals and Soups

31.7

79.8

25.9

87.8

131.3

10.5

Sauces, Dips and Condiments

8.6

69.4

68.7

70.7

79.6

2.8

Ready Meals

26.4

65.3

25.4

71

98.7

8.6

Soup

4.1

13.2

34.0

15.1

24.4

13.1

Sweet Spreads

6.8

9.8

9.9

10.4

15.1

8.9

Nut and Seed Based Spreads

6.8

9.8

9.9

10.4

15.1

8.9

Pizza

1.299

1.302

0.1

1.8

8.1

44.1

Source: Euromonitor International, 2024

*CAGR: Compound Annual Growth Rate

The plant-based dairy products and alternatives category also demonstrated significant growth, increasing from US$508.1 million in 2019 to $832.1 million in 2023 (CAGR of 13.1%). However, growth is expected to slow, with a forecasted CAGR of 4.6% from 2023 to 2028, bringing the category to US$1,042.5 million by 2028. Notably, plant-based milk and plant-based cheese within this category exhibited strong growth rates, with CAGRs of 13.9% and 25.0% from 2019 to 2023. Despite a slowdown, plant-based cheese is still expected to grow at a solid 8.9% CAGR from 2023 to 2028.

In 2023, the plant-based segment of dairy products, particularly plant-based milk, saw notable growth driven by increasing consumer awareness of food intolerances, health trends, and sustainability concerns. Plant-based milk, especially oat-based options, became popular for its creamy texture and neutral taste, complementing coffee and meeting the needs of lactose-intolerant and vegan consumers. Groupe Danone led the no-allergens dairy market with a 71% retail value share, while competition from brands like Mighty, offering pea and oat milk, grew(Euromonitor International, 2024). The market is expected to further expand with fortified and functional claims, driven by innovation and consumer demand for health benefits and environmental sustainability. Despite some resistance due to perceived nutritional shortcomings of plant-based alternatives, advancements in product development aim to address these concerns (Euromonitor International, 2024).

Retail sales of plant-based dairy products and alternatives in the United Kingdom in US$ million, historical and forecast

Category

2019

2023

CAGR* % 2019-2023

2024

2028

CAGR* % 2023-2028

Dairy Products and Alternatives

508.1

832.1

13.1

871.3

1,042.50

4.6

Plant-based Milk

256.4

431.9

13.9

449.5

539.1

4.5

Drinking Milk Products

256.4

431.9

13.9

449.5

539.1

4.5

Butter and Spreads

159.1

226.2

9.2

231.8

243.5

1.5

Yoghurt and Sour Milk Products

64

117.7

16.5

129.3

176.9

8.5

Plant-based Yoghurt

64

117.7

16.5

129.3

176.9

8.5

Plant-based Cheese

17.3

42.2

25.0

45.3

64.6

8.9

Other Dairy

11.3

13.7

4.9

14.8

17

4.4

Cream

6.6

10.1

11.3

10.5

12.3

4.0

Chilled and Shelf Stable Desserts

4.7

3.6

−6.8

4.3

4.7

5.6

Prepared Baby Food

0.1

0.4

27.6

0.6

1.4

29.9

Baby Food

0.1

0.4

27.6

0.6

1.4

29.9

Hot Drinks

0.1

0.8

71.6

1.2

1.5

13.5

Fresh Coffee

0

0.6

134.6

1

1.4

16.9

Coffee

0

0.6

134.6

1

1.4

16.9

Other Hot Drinks

0.1

0.1

20.2

0.2

0.1

−9.9

Source: Euromonitor International, 2024

*CAGR: Compound Annual Growth Rate

The plant-based snacks category saw its market size increase from US$39.0 million in 2019 to US$112.0 million in 2023, reflecting a CAGR of 30.2%. Despite the slowdown to a 6.2% CAGR expected between 2023 and 2028, certain segments like ice cream and sweet biscuits, snack bars, and fruit snacks continue to exhibit strong demand, with expected growth rates of 8.5% and 5.1%, respectively.

In 2023, plant-based snacks in the UK saw significant growth, outpacing both vegan and vegetarian claims despite starting from a lower base. Categories like sweet biscuits, snack bars, and plant-based ice cream made notable contributions. Vegan chocolate gained traction, driven by consumers' familiarity with milk alternatives and their demand for indulgent, sustainable options. Established brands like Cadbury and Lindt, as well as emerging players like Hip, expanded their plant-based offerings. Similarly, plant-based ice cream, such as Hackney Gelato's new sorbetto, continued to rise in popularity, fueled by consumer desires for indulgence and quality flavors rather than solely health benefits (Euromonitor International, 2024).

Retail sales of plant-based snacks in the United Kingdom in US$ million, historical and forecast

Category

2019

2023

CAGR* % 2019-2023

2024

2028

CAGR* % 2023-2028

Snacks

39.0

112.0

30.2

116.7

151.1

6.2

Sweet Biscuits, Snack Bars and Fruit Snacks

20.3

42.0

19.9

42.7

54

5.1

Ice Cream

8.3

32.1

40.3

34.4

48.2

8.5

Snack Bars

13.7

30.5

22.2

31.2

39.7

5.4

Confectionery

3.01

25.5

70.6

26.4

31.3

4.1

Chocolate Confectionery

2.4

22.2

74.9

22.9

27.4

4.4

Savoury Snacks

7.3

12.3

13.8

13.2

17.6

7.4

Sweet Biscuits

6.5

11.4

15.0

11.5

14.2

4.4

Savoury Biscuits

3.3

6.3

17.1

6.3

6.7

1.2

Salty Snacks

0.01

4.9

341.2

5.7

9.2

13.3

Sugar Confectionery

0.6

3.4

51.3

3.5

3.9

2.7

Nuts, Seeds and Trail Mixes

0.1

1.0

79.4

1.1

1.6

9.7

Other Savoury Snacks

0.3

0.1

−17.9

0.1

0.1

2.9

Fruit Snacks

0.13

0.02

−41.3

0.01

0..06

29.0

Popcorn

3.6

Source: Euromonitor International, 2024

*CAGR: Compound Annual Growth Rate

The plant-based soft drinks category experienced rapid expansion, with sales growing from US$41.1 million in 2019 to US$118.6 million in 2023, resulting in a CAGR of 30.3%. This momentum is expected to continue, with a forecasted CAGR of 8.7% from 2023 to 2028, driven by the increasing popularity of ready-to-drink coffee, which saw an impressive 46.9% CAGR from 2019 to 2023 and is projected to grow at 15.8% CAGR until 2028.

Retail sales of plant-based soft drinks in the United Kingdom in US$ million, historical and forecast

Category

2019

2023

CAGR* % 2019-2023

2024

2028

CAGR* % 2023-2028

Soft Drinks

41.1

118.6

30.3

130.7

179.9

8.7

Ready-to-drink Coffee

9.8

45.5

46.9

54.5

94.8

15.8

Juice

18.2

38.2

20.3

38.4

36.4

−0.9

Energy Drinks

13.0

34.1

27.2

36.7

46.9

6.6

Non-Cola Carbonates

0.06

0.64

79.9

0.8

1.5

18.7

Carbonates

0.06

0.64

79.90

0.8

1.5

18.7

Ready-to-drink Tea

0.04

0.17

45.8

0.24

0.30

11.3

Source: Euromonitor International, 2024

*CAGR: Compound Annual Growth Rate

The plant-based hot drinks category in the UK saw impressive growth, with sales rising from $0.1 million in 2019 to $0.8 million in 2023, marking a remarkable CAGR of 71.6%. This robust growth is primarily driven by the rapid expansion of fresh coffee, which grew at a CAGR of 134.6% over the same period. Looking ahead, the sector is expected to maintain positive momentum, with a forecasted CAGR of 13.5% from 2023 to 2028, reaching US$1.5 million by 2028. However, the other hot drinks segment is anticipated to experience slower growth and a slight decline.

Plant-based, vegetarian, and vegan claims within hot drinks are poised for significant growth, reflecting broader trends in packaged foods. The rising consumer demand for non-dairy options, driven by dietary, environmental, and ethical reasons, is expected to boost the popularity of vegan hot drinks. Innovations such as the January 2023 launch of Galaxy Vegan Hot Chocolate by a major brand are likely to further stimulate the market, encouraging more players to enter the sector and driving dynamic growth in vegan hot drinks over the forecast period (Euromonitor International, 2024).

Retail sales of plant-based hot drinks in the United Kingdom in US$ million, historical and forecast

Category

2019

2023

CAGR* % 2019-2023

2024

2028

CAGR* % 2023-2028

Hot Drinks

0.1

0.8

71.6

1.2

1.5

13.5

Fresh Coffee

0.02

0.64

134.6

0.99

1.4

16.9

Other Hot Drinks

0.1

0.1

20.2

0.2

0.1

−9.9

Source: Euromonitor International, 2024

*CAGR: Compound Annual Growth Rate

The plant-based staple foods sector in the UK has shown significant growth, with sales expanding from US$83.1 million in 2019 to US$180.6 million in 2023, achieving a robust CAGR of 21.4%. This growth is primarily driven by the "processed meat, seafood and alternatives to meat" and "meat and seafood substitutes" categories, which recorded a CAGR of 21.3% and 22.2%, respectively, over the same period. Looking ahead, the market is projected to continue its upward trajectory with a forecasted CAGR of 7.4% from 2023 to 2028, reaching $258.1 million by 2028. Key segments such as rice, pasta, and noodles are expected to maintain strong growth, driven by increasing consumer preference for plant-based options, although growth rates are anticipated to moderate compared to recent years.

In the UK, the rise in health-conscious and flexitarian diets has propelled vegetarian claims to lead the staple foods sector. This trend is supported by growing consumer demand for plant-based options, including vegetarian and vegan meat and seafood substitutes. Despite a slight dip in sales due to economic pressures, innovations such as Richmond's high-protein plant-based sausages and Beyond Meat's new chicken alternatives sustain consumer interest. The shift towards plant-based diets is expected to continue driving growth, with major brands expanding their product ranges and focusing on affordability to meet evolving consumer preferences amidst ongoing economic challenges (Euromonitor International, 2024).

Retail sales of plant-based staple foods in the United Kingdom in US$ million, historical and forecast

Category

2019

2023

CAGR* % 2019-2023

2024

2028

CAGR* % 2023-2028

Staple Foods

83.1

180.6

21.4

187.9

258.1

7.4

Processed Meat, Seafood and Alternatives to Meat

70.1

151.9

21.3

158.1

222.8

8.0

Meat and Seafood Substitutes

60.3

134.5

22.2

139.6

196

7.8

Breakfast Cereals

11.5

20.5

15.5

21

23.1

2.4

Tofu and Derivatives

9.8

17.4

15.3

18.4

26.7

9.0

Rice, Pasta and Noodles

1.2

6.1

51.2

6.5

9.5

9.3

Noodles

0.6

4

58.3

4.2

5.4

6.5

Pasta

0.5

2.1

41.2

2.4

4

13.9

Processed Fruit and Vegetables

0.3

1.9

65.1

1.9

2.2

3.4

Dessert Mixes

0.1

0.2

25.1

0.3

0.5

13.8

Baked Goods

0.1

0.2

25.1

0.3

0.5

13.8

Source: Euromonitor International, 2024

*CAGR: Compound Annual Growth Rate

The market size of plant-based proteins in the UK is projected to grow moderately between 2020 and 2029. By 2024, the total market across retail and foodservice channels is expected to reach 86.9 thousand tons, with a slight growth at a CAGR of 0.7% from 2020 to 2024. Growth is driven mainly by the foodservice sector, which grows at 13.4% CAGR through 2024, reaching 17.3 thousand tons, and a further 3.5% CAGR from 2024 to 2029, totaling 20.5 thousand tons. Retail demand, however, is shrinking slightly, with a negative CAGR of −1.6% from 2020 to 2024, although it is expected to recover by 2.6% CAGR between 2024 and 2029. Key product categories, such as pea protein and soy protein isolate, will see solid growth, particularly in foodservice. Pea protein is expected to grow by 6.4% CAGR and soy protein isolate by 4.7% CAGR from 2024 to 2029.

Market size of plant-based proteins in the United Kingdom in thousand tons, historical and forecast

Category

Channel

2020

2024

CAGR* % 2020-2024

2025

2029

CAGR* % 2024-2029

Plant-Based Proteins

Retail

74.1

69.6

−1.6

71.1

79.2

2.6

Foodservice

10.5

17.3

13.4

17.9

20.5

3.5

Total

84.6

86.9

0.7

89.1

99.8

2.8

Gluten

Retail

21.3

19.3

−2.5

19.3

19.5

0.3

Foodservice

3.0

4.8

12.3

4.9

5.1

1.1

Total

24.4

24.1

−0.3

24.2

24.6

0.4

Pea Protein[1]

Retail

5.4

5.5

0.6

5.7

7.2

5.5

Foodservice

0.8

1.4

15.9

1.4

1.9

6.4

Total

6.1

6.9

2.9

7.1

9.1

5.7

Soy Protein Concentrate

Retail

19.4

19.1

−0.4

19.4

20.6

1.6

Foodservice

2.7

4.7

14.7

4.9

5.3

2.4

Total

22.2

23.8

1.8

24.3

26.0

1.7

Soy Protein Isolate

Retail

4.4

4.7

1.3

4.9

5.6

3.8

Foodservice

0.6

1.2

16.6

1.2

1.5

4.7

Total

5.1

5.8

3.6

6.1

7.1

4.0

Vegetable Proteins

Retail

23.6

21.1

−2.7

21.8

26.3

4.5

Foodservice

3.3

5.2

12.0

5.5

6.8

5.4

Total

26.9

26.3

−0.5

27.3

33.1

4.7

Source: Euromonitor International, 2024

*CAGR: Compound Annual Growth Rate

1: Protein derived from pea sources, including but not limited to isolates and concentrates. Please note that if a product listing declares inclusion of "Pea Flour", this will be tracked in "Other Flours", not "Pea Protein".

The market for plant-based protein ingredients in the UK is expected to grow steadily from 2020 to 2029. By 2024, total usage across packaged food products is projected to reach 86.9 thousand tons, reflecting a 0.7% CAGR from 2020. Key growth areas include staple foods, with plant-based proteins anticipated to increase from 53.2 thousand tons in 2020 to 56.2 thousand tons in 2024, driven by a 1.4% CAGR. Pea protein, particularly in staple foods, is forecasted to grow at a 6.7% CAGR, reaching 2.4 thousand tons by 2024, and continue to expand by 5.6% CAGR to 3.1 thousand tons by 2029

Plant-based protein ingredients used in packaged food products in the United Kingdom in thousand tons, historical and forecast

Ingredient

Product

2020

2024

CAGR* % 2020-2024

2025

2029

CAGR* % 2024-2029

Plant-Based Proteins

Snacks

0.43

0.41

−1.0

0.4

0.5

2.7

Dairy Products and Alternatives

1.9

1.5

−6.3

1.5

1.8

3.6

Cooking Ingredients and Meals

2.0

2.1

1.4

2.2

2.5

2.9

Staple Foods

53.2

56.2

1.4

58.3

67.8

3.8

Pet Food

27.0

26.5

−0.4

26.5

27.1

0.4

Gluten

Snacks

0.2

0.2

−1.8

0.19

0.20

0.9

Dairy Products and Alternatives

Cooking Ingredients and Meals

1.0

1.1

1.0

1.1

1.2

2.8

Staple Foods

11.2

10.8

−0.9

10.9

11.2

0.8

Pet Food

11.9

12.0

0.2

12.1

12.0

−0.1

Pea Protein[1]

Snacks

0.2

0.2

0.2

0.16

0.19

4.6

Dairy Products and Alternatives

0.7

0.8

2.2

0.8

0.9

2.9

Staple Foods

1.8

2.4

6.7

2.5

3.1

5.6

Pet Food

3.4

3.6

1.0

3.6

4.8

6.4

Soy Protein Concentrate

Snacks

0.041

0.039

−1.0

0.04

0.04

2.3

Dairy Products and Alternatives

0.9

0.3

−23.9

0.30

0.30

−0.2

Cooking Ingredients and Meals

0.8

0.9

2.5

0.9

1.1

3.2

Staple Foods

9.0

11.9

7.1

12.4

14.5

4.1

Pet Food

11.4

10.7

−1.5

10.6

10.1

−1.3

Soy Protein Isolate

Dairy Products and Alternatives

0.2

0.3

5.1

0.3

0.4

7.5

Staple Foods

4.6

5.3

3.6

5.6

6.4

3.9

Pet Food

0.2

0.2

0.7

0.21

0.23

1.8

Vegetable Proteins

Snacks

0.031

0.029

−1.3

0.03

0.04

4.6

Dairy Products and Alternatives

0.08

0.11

9.2

0.12

0.15

6.2

Cooking Ingredients and Meals

0.20

0.19

−0.8

0.20

0.21

1.9

Staple Foods

26.5

25.9

−0.6

26.8

32.5

4.7

Source: Euromonitor International, 2024

*CAGR: Compound Annual Growth Rate

1: Protein derived from pea sources, including but not limited to isolates and concentrates. Please note that if a product listing declares inclusion of "Pea Flour", this will be tracked in "Other Flours", not "Pea Protein".

Competitive landscape

Between 2019 and 2023, the UK's plant-based food and beverage market experienced notable growth, with varying degrees of expansion across different categories.

Nestlé SA emerged as the dominant player in the plant-based hot drinks category, capturing a 75% market share by 2023, while the overall category grew significantly, achieving a CAGR of 68.2%.

In the plant-based soft drinks sector, Starbucks Corp led the market with a 30% share, although competition remained strong with companies like Barr (AG) Plc and Britvic Plc also holding substantial shares. The whole category expanded steadily, reaching US$115.9 million in 2023, with notable growth from brands such as Califia Farms LP and Coca-Cola Co., which achieved impressive CAGRs of 71.2% and 82.1%, respectively.

In the pant-based snacks category, Unilever Group and Lotus Bakeries NV dominated, with nearly equal market shares of 25% and 24.6%. This category grew to US$109.4 million in 2023, driven by a CAGR of 29.3%, with smaller players like Candy Kittens Ltd also showing rapid growth.

The plant-based dairy products and alternatives market was led by Danone, Groupe, which held a commanding 42.2% share, followed by Upfield Holdings BV and Cereal Base CEBA AB. The category reached a total value of US$813 million, supported by a CAGR of 12.4%.

In the plant-based cooking ingredients and meals sector, Unilever Group again took the lead with a 22% market share, driven by a CAGR of 46.6% over the period. Despite a slight decline in sales for Kraft Heinz Co from 2022 to 2023, the overall market reached US$155.3 million in 2023.

Lastly, in the plant-based staple foods category, Hain Celestial Group Inc held the largest share at 22.3%, followed by Beyond Meat Inc and JBS SA. Although the category experienced slower growth with a CAGR of 20.6%, it remained a significant segment of the market, valued at US$176.5 million in 2023.

Top plant-based food and beverage companies inthe United Kingdom in 2023 - Retail value sales in US$million and market share

Category

Company

2019

2020

2021

2022

2023

CAGR* % 2019-2023

Market share % in 2023

Plant-based Hot Drinks

Nestlé SA

0.0

0.0

0.4

0.6

0.6

N/C

75.0

Hotel Chocolat Ltd

0.1

0.1

0.1

0.1

0.1

0.0

12.5

Others

 

0.2

0.3

0.1

0.1

N/C

12.5

Total

0.1

0.3

0.8

0.8

0.8

68.2

100.0

Plant-based Soft Drinks

Starbucks Corp

7.6

22.7

34.8

39.4

34.8

46.3

30.0

Barr (AG) Plc

17.0

21.3

30.1

29.1

28.7

14.0

24.8

Britvic Plc

7.2

9.3

16.0

13.9

15.2

20.5

13.1

Basecamp Brews Ltd

5.8

6.1

7.4

12.1

12.4

20.9

10.7

Califia Farms LP

1.0

1.6

2.7

6.3

8.6

71.2

7.4

Coca-Cola Co, The

0.6

5.5

6.9

6.0

6.6

82.1

5.7

Nexba Beverages Pty Ltd

 

0.2

0.2

1.6

1.6

N/C

1.4

Huel Ltd

0.1

0.1

0.1

0.8

0.9

73.2

0.8

AG Barr PLC

0.4

0.5

0.5

0.7

0.8

18.9

0.7

Danone, Groupe

1.3

1.2

1.3

0.5

0.5

−21.2

0.4

Others

0.3

1.8

2.1

2.8

5.8

109.7

5.0

Total

41.3

70.3

102.1

113.2

115.9

29.4

100.0

Plant-based Snacks

Unilever Group

5.8

7.3

21.7

21.3

27.4

47.4

25.0

Lotus Bakeries NV

12.4

19.7

22.0

24.1

26.9

21.4

24.6

Nairn's Oatcakes Ltd

8.7

10.5

12.6

12.3

14.0

12.6

12.8

Ecotone

 

1.4

2.8

3.8

4.3

N/C

3.9

Candy Kittens Ltd

0.5

1.5

1.9

2.9

2.9

55.2

2.7

Zertus GmbH

    

2.5

N/C

2.3

Cereal Base CEBA AB

1.5

3.0

4.4

4.0

2.3

11.3

2.1

Mae Deli Ltd, The

0.6

0.9

1.5

1.9

2.0

35.1

1.8

Froneri Ltd

 

0.9

2.9

3.0

1.1

N/C

1.0

Mood Foods Ltd

0.1

0.3

0.6

0.6

1.1

82.1

1.0

Private Label

0.3

0.3

0.9

0.8

0.8

27.8

0.7

Others

9.2

17.0

20.5

20.8

24.1

27.2

22.0

Total

39.1

62.8

91.8

95.5

109.4

29.3

100.0

Plant-based Dairy Products and Alternatives

Danone, Groupe

271.8

321.6

356.5

313.6

343.3

6.0

42.2

Upfield Holdings BV

156.1

156.4

182.5

195.8

222.7

9.3

27.4

Cereal Base CEBA AB

60.6

116.6

168.9

157.2

185.2

32.2

22.8

Coconut Collaborative Ltd

  

6.6

15.3

21.2

N/C

2.6

Saputo Inc

8.8

12.2

13.5

13.4

14.7

13.7

1.8

Others

12.5

20.7

23.6

19.6

25.9

20.0

3.2

Total

509.8

627.5

751.6

714.9

813.0

12.4

100.0

Plant-based Cooking Ingredients and Meals

Unilever Group

7.4

15.4

25.6

25.6

34.2

46.6

22.0

Kraft Heinz Co

 

6.3

20.5

34.5

27.4

N/C

17.6

Hain Celestial Group Inc, The

4.9

8.4

11.9

11.6

12.1

25.4

7.8

Samworth Bros Ltd

3.2

4.3

8.7

11.5

10.2

33.6

6.6

SHS Group

6.8

10.9

13.4

11.4

9.5

8.7

6.1

Powder Bowl Trading Ltd

3.9

5.8

8.1

7.9

8.4

21.1

5.4

Tideford Organic Foods Ltd

1.3

3.0

4.2

4.8

5.1

40.7

3.3

Gosh! Food Ltd

1.7

1.5

1.3

1.6

4.0

23.9

2.6

Mitsubishi Corp

  

2.9

3.5

3.3

N/C

2.1

Premier Foods Plc

 

2.5

3.6

2.8

2.8

N/C

1.8

Private Label

0.0

0.1

0.1

0.3

0.4

N/C

0.3

Others

18.0

33.5

43.7

43.4

37.9

20.5

24.4

Total

47.2

91.7

144.0

158.9

155.3

34.7

100.0

Plant-based Staple Foods

Hain Celestial Group Inc, The

28.3

52.8

63.7

45.3

39.4

8.6

22.3

Beyond Meat Inc

2.7

8.2

17.1

18.2

20.6

66.2

11.7

JBS SA

17.8

24.7

27.9

20.4

18.2

0.6

10.3

Monde Nissin Corp

9.8

16.0

19.0

16.4

16.9

14.6

9.6

Plant Meat Ltd

 

3.8

11.7

13.2

12.8

N/C

7.3

Mae Deli Ltd, The

3.9

5.4

7.0

7.5

8.7

22.2

4.9

PepsiCo Inc

4.4

6.3

5.9

6.4

7.2

13.1

4.1

Unilever Group

 

4.8

10.0

7.1

6.8

N/C

3.9

Handy Food Innovation Ltd

 

2.4

5.0

4.6

6.0

N/C

3.4

Sonae SGPS SA

 

5.0

6.6

4.4

5.3

N/C

3.0

Private Label

1.7

4.5

5.5

5.5

5.0

31.0

2.8

Others

14.8

31.1

40.9

37.9

29.6

18.9

16.8

Total

83.4

165.0

220.3

186.9

176.5

20.6

100.0

Source: Euromonitor International, 2024

*CAGR: Compound Annual Growth Rate

N/C: Not calculable

New product launch analysis

The UK's health and wellness industry has gained prominence, particularly post-pandemic, as consumers become more aware of the negative health impacts of processed foods and drinks. Additionally, there is growing concern about the environmental impact of food production, driving consumers towards sustainable choices like plant-based diets (Euromonitor International, 2024).

Between 2019 and 2023, the UK saw a significant rise in plant-based food and drink product launches, with the yearly count increasing from 338 in 2019 to 670 in 2023, reflecting growing consumer interest. Key brands like M&S Food Plant Kitchen and Alpro maintained a steady presence, while newer brands like Plants by Deliciously Ella surged by 2023. Marks & Spencer and Asda/Walmart consistently ranked among the top companies, with the majority of launches priced between US$0.31 and US$17.30. The dominant launch type was new variety/range extensions, which nearly doubled from 2019 to 2023. Ingredient claims such as "natural" and "vegetable-based" saw consistent growth, while categories like meat substitutes and prepared meals remained popular throughout the period.

New launches of plant-based food and drink products in the United Kingdom, 2019 to 2023

Product attributes

Yearly launch count

2019

2020

2021

2022

2023

Yearly product launches

338

408

509

579

670

Top five brands

M&S Food Plant Kitchen

21

26

20

17

23

Asda Plant Based

0

42

15

10

1

Alpro

11

8

17

8

5

Plants by Deliciously Ella

0

0

0

0

38

Deliciously Ella

1

5

10

8

14

Top five companies

Marks & Spencer

29

26

22

29

30

Walmart

0

44

17

12

37

Asda

0

44

17

12

37

Groupe Danone

18

18

21

16

12

WhiteWave Foods

18

16

21

16

7

Top three price groups (US dollars)

0.31 - 17.30

317

375

482

541

640

17.31 - 34.30

10

22

18

18

19

34.31 - 51.30

6

10

8

13

5

Top three launch types

New Variety/Range Extension

119

115

206

238

261

New Product

148

190

175

199

212

New Packaging

54

60

84

83

136

Relaunch

16

40

40

54

55

New Formulation

1

3

4

5

6

Top five ingredient claims

Natural

135

139

175

207

236

Vegetable Based

46

88

63

93

103

Coconut Oil Derived

48

65

85

81

103

Organic

66

50

63

47

50

Gluten-Free

21

42

47

54

66

Top five categories

Meat Substitutes

57

59

67

65

74

Plant Based Drinks (Dairy Alternatives)

30

23

31

50

32

Nutritional & Meal Replacement Drinks

22

31

38

39

35

Snack/Cereal/Energy Bars

36

46

27

16

38

Prepared Meals

19

37

27

42

37

Source:  Mintel GNPD, 2024

Examples of new products

Pasta al Pesto

Source: Mintel Global New Products Database, 2024

Company

Lazy Vegan

Brand

Lazy Vegan

Category

Prepared meals

Store name

Ocado

Store type

Internet / mail order

Date published

December 2023

Launch type

Relaunch

Price in US dollars

4.39

 

Lazy Vegan Pasta al Pesto has been relaunched with a new recipe and packaging, and retails in a 400 gram pack. - Meal for one- Vegetable pasta and chicken style pieces pea-protein based - 228 grams veggies - Ready in eight minutes - Scores an A on the Nutri-Score - Give oneself and the planet a break - A creamy vegan Italian pasta al pesto loaded with fresh vegetables, basil, garlic, vegan cheese, fusilli pasta and chicken style pieces - Plant-based - 100% natural ingredients - 228 grams vegetables and peas - 20 grams of protein - Free from gluten, wheat, milk, lactose, soy, nut and additives - Suitable for vegans, vegetarians and coeliacs- Nothing but good stuff - Lazy Vegan makes eating vegan food as easy and healthy as possible - If all eat more plant-based food, it is good for the planet, good for the animals, and good for health - Mixed vegetables and legumes with pea protein-based pieces, cooked gluten-free pasta and Italian seasoning - Frozen - Can be heated in a frying pan or microwaved - Recyclable pack - Logos and certifications: TikTok, Facebook, Instagram, Certified B Corporation, International Vegan V-Label

Original Plant-Based Kebab

Source: Mintel Global New Products Database, 2024

Company

Planted foods

Brand

Planted.

Category

Meat substitutes

Location of manufacture

Switzerland

Import status

Imported product

Store name

tesco (online)

Store type

Internet / mail order

Date published

December 2023

Launch type

New variety / range extension

Price in US dollars

3.15

 

Planted. Original Plant-Based Kebab is now available, and retails in a 160 gram pack. - 100% plant-based - No additives - Better than kebab as it is made with 78% less CO2 and 85% less water - High in protein - Plant-based food made from pea protein with 17% marinade - Tastes delicious in a wrap, or served with crispy fried potatoes and fresh vegetables- Made from peas - Recyclable pack containing a tray made of mono-PP and can be recycled- Preparation instructions - Logos and certifications: Certified B Corporation, International Vegan V-Label, QR code, FSC Mix, TikTok, Instagram, Facebook

Plant-Based Burger

Source: Mintel Global New Products Database, 2024

Company

The New Plant

Brand

Beyond Meat Beyond Burger

Category

Meat substitutes

Store name

Sainsbury's

Store type

Supermarket

Date published

December 2022

Launch type

Relaunch

Price in US dollars

4.30

 

Beyond Meat Beyond Burger Plant-Based Burger has been relaunched with a new brand name, previously known as Beyond Meat The Beyond Burger, a new meatier formula and retails in a 226 gram pack containing two 113 gram units. - 19 grams of plant protein per burger - No soy or gluten - Vegan - Cooks in nine minutes - Made from plants - Plant-based burger made with pea protein, defrosted - Partly recyclable pack - Logos and certifications: Vegetarian Society Approved Vegetarian Trademark, Kosher, Halal, Facebook, Twitter, Instagram, Pinterest, YouTube

Dark Chocolate & Salted Caramel Mousse

Source: Mintel Global New Products Database, 2024

Company

Brand

Gü Plant

Category

Desserts and ice cream

Store name

Asda

Store type

Mass merchandise / hypermarket

Date published

December 2023

Launch type

Relaunch

Price in US dollars

5.01

 

Gü Plant Dark Chocolate & Salted Caramel Mousse has been relaunched with a new brand name, previously known as Gü Free From, and with a new look, and retails in a 140 gram pack containing two 70 gram pots. - Gluten-free - Vegan chocolate mousses with salted caramel - 100% recyclable packaging - Logos and certifications: Vegan Society Approved Vegan Trademark, Instagram, Twitter, Facebook

Super Berry Plant Protein

Source: Mintel Global New Products Database, 2024

Company

Mighty Drinks

Brand

Ultimate Mighty

Category

Nutritional and meal replacement drinks

Store name

Sainsbury's

Store type

Supermarket

Date published

December 2023

Launch type

Relaunch

Price in US dollars

23.46

 

Ultimate Mighty Super Berry Plant Protein has been relaunched with a new brand name, previously Mighty Human, and retails in a 510 gram pack. - High protein- Low in sugar - A blend of pea, rice, faba and sunflower protein- 20 grams of protein - 117 calories - 4 grams of BCAAs - Added calcium for gut health - Blended with super greens - Packed with 16 vitamins and minerals - Recyclable pack - Vitamin C, vitamin B6, pantothenic acid and niacin contribute to the reduction of tiredness and fatigue - Vitamin K contributes to the maintenance of normal bones - Riboflavin, zinc and vitamin A contribute to the maintenance of normal skin and vision - Loaded with four plant-based proteins, added super greens and 4 grams of BCAAa, this protein powder contains plenty of nutrients and is high in protein - Contains under 120 calories - Added fibre and calcium keeps the gut happy - No nasties- Food supplement with sweeteners - Logos and certifications: Instagram, Facebook, Twitter

Protein Boosting Garden Pea & Spinach Power Soup

Source: Mintel Global New Products Database, 2024

Company

BOL

Brand

BOL

Category

Soup

Store name

Tesco Extra

Store type

Mass merchandise / hypermarket

Date published

December  2023

Launch type

New packaging

Price in US dollars

4.19

 

BOL Protein Boosting Garden Pea & Spinach Power Soup has been repackaged with a new look, and retails in a 600 gram pack. - 18 grams high protein - 100% plant based - High in protein which contributes to a growth in muscle mass and the maintenance of normal bones - Garden pea and spinach soup with cannellini beans and courgette - Microwaveable - Dairy and gluten free- Recyclable, upcycle and re-usable pack - Contains two serves - Made in small batches in the UK - High in 19 grams fibre - Three of five a day - All taste, no waste - Traffic light nutritional label - Logos and certifications: QR code, Certified B Corporation, Instagram, Twitter, Facebook, Vegetarian Society Vegan Approved, Great Taste 2022 one star

Plantygrow Plant-Based Growing Up Drink

Source: Mintel Global New Products Database, 2024

Company

SMA Nutrition

Brand

SMA Nutrition Little Steps

Category

Baby food

Store name

Ocado

Store type

Internet / mail order

Date published

November 2023

Launch type

New packaging

Price in US dollars

4.79

 

SMA Nutrition Little Steps Plantygrow Plant-Based Growing Up Drink has been repackaged with a new look, and now retails in a redesigned 1 litre pack. - Ready to use - Vitamin D, calcium - No added sugars - Milk alternative - Nutritionally designed for toddlers - One to three years - Super easy to enjoy - Use in the toddler's favourite breakfast - Make yummy smoothies and shakes- Nutritionally designed for toddlers one to three years - Made with wheat, oat, barley, rye, corn and pea - Good source of vitamins A, C, B2 and B12, and iron- Enriched with omega-3, omega-6 and iodine, to help support normal growth - With calcium and vitamin D to help support normal growth and development of bones - UHT - Produced in Europe - Fortified, mixed cereal and pea protein based drink for young children from one year onwards - Suitable for vegetarians - Recyclable pack - Logos and certifications: FSC Mix, Facebook

Vegan Mayo

Source: Mintel Global New Products Database, 2024

Company

Lidl

Brand

Batts

Category

Sauces and seasonings

Location of manufacture

Ireland

Import status

Imported product

Store name

Lidl

Store type

Supermarket

Date published

January 2023

Launch type

New variety / range extension

Price in US dollars

2.41

 

Batts Vegan Mayo is now available, and retails in a 405 gram pack. - Plant based - Gluten free - Rapeseed oil from the EU and non-EU- Suitable for vegetarians and vegans - Recyclable pack

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Resources

Sector Trend Analysis – Plant-based pulse ingredients in the United Kingdom
Global Analysis Report

Prepared by: Zhi Duo Wang, Market Analyst

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