Transcript
[Anne-Marie Croux stands and speaks to the camera at a trade show. The background is blurred, showing people walking by.]
[Text appears at the bottom left of the screen.]
[Text on screen: Anne-Marie Croux – Deputy Director, Pan-Continental Market Development and Promotion – Agriculture and Agri-Food Canada]
Anne-Marie: Canada has some very well established markets in Mexico, especially with respect to commodities, but there are some untapped opportunities in everything that's on the retail sector, on the hotel restaurant sector.
[The screen fades to black. An animated red and yellow maple leaf appears. The camera zooms in on the leaf, revealing a white screen with a red and white spinning globe and black and red on-screen text.]
[Text on screen: Agriculture and Agri-Food Canada – Canadian Agri-Food Trade Commissioner Service]
[New text appears next to the spinning globe.]
[Text on screen: Market Opportunities – Colombia, Ethiopia, Germany, Japan, Malaysia, Mexico]
[The list fades out, leaving only Mexico in bold. A black pin drops on the globe to mark Mexico. The scene cuts to Anne-Marie speaking to the camera at a trade show.]
[Text on screen: Anne-Marie Croux – Deputy Director, Pan-Continental Market Development and Promotion – Agriculture and Agri-Food Canada]
Anne-Marie: We’ve been trading canola and wheat and other grains and, and pulses for a long time, and we have some very established markets there.
[Cut to a white screen with black and red text and a faint outline of Mexico in the background.]
[Text on screen: Mexico Market Snapshot – Population: 133.3 M by 2028, Canadian food & beverage exports in 2024: CA $2.2 B, Packaged food market value: US $100.4 B]
[Cut to Anne-Marie speaking to the camera.]
Anne-Marie: And we’ve seen some really good successes recently…
[Cut to an aerial view of Mexico City with the Mexican flag waving in the wind.]
…with exporters of meat like pork, beef, even duck.
[Cut to close-up shots of packaged meats moving on a conveyor belt.]
[The screen splits into three columns showing close-up shots of meats cooking and being tossed with tongs. Cut to a close-up of fish on ice.]
We’ve seen some successes on fish and seafood.
[Cut to Anne-Marie speaking to the camera at the trade show.]
We’ve seen some successes on food supplements. So lots of untapped opportunities there. It’s just a question of investing the time and energy.
[Cut to an aerial view of the city lit up at night. The camera rotates to show the city skyline, followed by a fast-motion view of cars and lights moving through the streets.]
So, one of the major trends in the Mexican market right now is really health and wellness.
[Cut to a street-level view in Mexico City showing the Angel of Independence monument. Cut to a person smiling at the camera with the city in the background.]
[Cut to people cooking together in a kitchen.]
Government has put in place regulations on labelling for fat content, for calories, for sugar.
[Cut to an overhead view of four people dining at a restaurant. Cut to Anne-Marie speaking to the camera. Cut to a person standing in a kitchen, smiling while eating a salad.]
Anne-Marie: And consumers are really looking for healthier options, at large.
[Cut to a person drinking juice in a kitchen, then to someone picking up a product from a grocery store shelf.]
Canada’s already so advanced in that segment.
[Cut to a farmer standing in a tall crop field, examining the crops as a combine sprays water in the background.]
We already have a lot of products that can respond to those needs.
[Cut to an aerial view of a large crop field from above.]
And so this is a great time to be doing business with Mexico.
[Cut to a time-lapse video of people walking through a busy trade show. Cut to Anne-Marie sitting at a table speaking with two businesspeople. Cut to another angle of the same discussion.]
I think one of the key messages we impart on companies is…
[Cut to Anne-Marie speaking with a businessman at the trade show.]
…to take your time with the Mexican market.
[Wide shot of Anne-Marie talking with others at a roundtable discussion.]
You can’t work with Mexico by email. You need to invest the time.
[Cut to a close-up of Anne-Marie sitting at a roundtable with three businessmen.]
You need to have a presence.
You need to develop a relationship.
And you need to be patient because it won’t happen overnight.
It’s also very important to do your homework when you’re coming into the market.
[Cut to an aerial view of Mexico City.]
Come in for a market visit. Look at the stores.
[Cut to an employee opening a store door for a customer.]
Do some market research. The embassy can help with that.
[Cut to a busy city street with crowds walking.]
But it’s really key that the company does their due diligence…
[Cut to an employee talking to a customer in a grocery store.]
…look at the pricing, see how competitive they are…
[Cut to a close-up of an employee speaking with a customer at a fruit counter. Cut to a fast-motion view of a busy city street.]
…see who the consumer is before you expect to have a sales contract.
[Cut to a close-up of Anne-Marie holding a Canadian flag at the trade show.]
We’re here to help you. You should maximize and use all the tools at your disposal.
In Mexico, we’re very lucky.
We also have a great network of provincial offices, and we have Export Development Canada. So we all work as a team to support companies. So use what’s at your disposal.
[Cut to a white screen with black and red text.]
[Text on screen: Contact us today – tradecommissioner.gc.ca]
[Cut to the Canadian and Mexican flags side by side, both waving in the wind.]
[Text on screen: Agriculture and Agri-Food Canada – Agriculture et Agroalimentaire Canada]
[Government of Canada wordmark]
[End]