Trade Show Service

Trade shows offer a valuable opportunity to showcase your company’s products and connect with new and established contacts to boost your presence in international markets.

Under the Sustainable Canadian Agricultural Partnership (SCAP), participating in tradeshows is more accessible for Canadian businesses. AAFC provides financial assistance through two streams:

Canada Pavilion Program

Large-scale pavilions providing Canadian companies access to exhibit at the world’s largest food and beverage tradeshows under a cohesive national brand identity.

AgriMarketing (National Industry Associations)

Aims to increase and diversify exports to global markets and seize market opportunities via industry-led promotional activities.

Find a Trade Event

Flagship Events

DateEventLocation
Canada Pavilion Program
January 26 to 30, 2026GulfoodDubai, United Arab  Emirates
March 10 to 13, 2026FoodEx JapanTokyo, Japan
April 21 to 24, 2026Food & Hospitality AsiaSingapore, Singapore
October 17 to 21, 2026Salon International de l'Alimentation (SIAL) ParisParis, France
June 9 to 12, 2026Seoul Food & HotelSeoul, South Korea
October 9 to 13, 2027ANUGACologne, Germany
Fish and Seafood
April 21 to 23, 2026Seafood Expo GlobalBarcelona, Spain
October 28 to 30, 2026China Fisheries & Seafood ExpoQingdao, China

Other key trade events

AAFC’s AgriMarketing Program supports the following trade events through funding provided to national industry associations. For information on participating, contact your relevant industry association.

EventLocation
Indo-Pacific
AAHAR - The International Food and Hospitality FairNew Delhi, India
Asia Fruit LogisticaHong Kong
Bakery ChinaShanghai, China
Anuga Select ChinaShenzhen, China
Biofach ChinaShanghai, China
Children Baby Maternity ExpoShanghai, China
China Food and DrinksJinan, China
China International Import Expo (CIIE)Shanghai, China
China International Pet ShowGuangzhou, China
Food and Drinks Malaysia by SIALKuala Lumpur, Malaysia
Food and Hotel Asia - Hotels, Restaurants and Cafés (HoReCa)Singapore, Singapore
Food and Hospitality VietnamHochi Minh City / Hanoi, Vietnam
Healthplex Expo and Natural & Nutraceutical Products China 2020Shanghai, China
Natural and Organic AsiaHong Kong
ProWine ChinaShanghai, China
Seafood Show OsakaOsaka, Japan
SIAL ChinaShanghai, China
Taipei International Food ShowTaipei, Taiwan
Vietnam FoodExpoHo Chi Minh, Vietnam
World Food Expo (WOFEX)Manila, Philippines
North America
Americas Food and Beverage Show and ConferenceMiami, United States
CultivateColumbus, United States
FarwestPortland, United States
Florida Restaurant & Lodging ShowOrlando, United States
Food and Nutrition Conference and ExpoPhiladelphia, United States
Global Pet ExpoOrlando, United States
International Dairy Deli and Bakery Association ShowHouston, United States
Michigan Greenhouse Growers and Great Lakes ExpoUnited States
National Restaurant Association ShowChicago, United States
NewTopia NOWDenver, United States
Natural Products Expo WestAnaheim, United States
New York Produce ShowNew York, United States
Northeast Aquaculture Conference & ExpositionPortland, Maine, United States
Northwest Hay Expo Trade ShowKennewick, WA, United States
Petfood ForumKansas City, United States
Private Label Manufacturers AssociationChicago, United States
Produce Marketing Association Fresh SummitUnited States
Seafood Expo North AmericaBoston, United States
SIAL CanadaToronto / Montreal, Canada
SuperZooLas Vegas, United States
Supply side WestLas Vegas, United States
Sweets and Snacks ExpoChicago, United States
Tropical Plant Industry ExhibitionTampa, United States
World Dairy ExpoWisconsin, United States
World Floral Distribution ConferenceMiami, United States
World Floral ExpoNew York, United States
Europe
BiofachNuremberg, Germany
ConxemarVigo, Spain
Food Ingredient EuropeFrankfurt, Germany
Food Matters LiveLondon, United Kingdom
Fruit LogisticaBerlin, Germany
Health Ingredients EuropeFrankfurt, Germany
International Food and Drink EventLondon, United Kingdom
InterzooNuremberg, Germany
ISM CologneCologne, Germany
ProWeinDusseldorf, Germany
The International Trade Fair for PlantsEssen, Germany
World of Private LabelAmsterdam, Netherlands
World Potato CongressDublin, Ireland
Middle East and Africa
Saudi Food ShowRiyadh, Saudi Arabia
SIAL Middle EastAbu Dhabi, United Arab Emirates
VIV MEAAbu Dhabi, United Arab Emirates

How to prepare for a trade event

Step-by-Step Guide to Successful Trade Show Preparation, Delivery and Follow-Up

Consult additional resources

Agri-food trade services for exporters

Find services and information for the agriculture and food industry that can help you export to global markets.

Agriculture and Agri-Food Canada regional offices

Get local access to information on agri-food programs, services and trade assistance that can help you meet your business objectives in the agriculture, food, food processing, and fish and seafood sectors.

Agri-Food Trade Commissioner Service

Benefit from export advice and guidance to help you achieve your international business goals.