Taste the Commitment

A man holding a hen, a woman holding a container full of cucumbers and a man holding tomatoes, on a background full of food icons

Canadian farmers and agricultural businesses are dedicated to putting quality food on our tables while protecting the environment for future generations. Taste their commitment in each bite of your food and learn how they are growing a better future for us all.

Meet the people behind your food

Listen to Canadian farmers and agricultural business owners explain why they care about the environment, and discover how they put their sustainable practices in action.

Woman smiling and showing an egg in her hand.

Meet Marie-Pier (videos)

Egg producer, Ferme St-Ours, Quebec – See how Marie-Pier uses sustainable practices to ensure the continuity of the farm for future generations.

Man with his arms crossed resting on a wood post with signs on it.

Meet Laurent (videos)

Agricultural producer, Van Arkel Farms, Dresden, Ontario – See how Laurent produces food sustainably, to safeguard the farm and soil so his children can carry on the family farm tradition.

A cow sniffs Dominic Perron's arm

Meet Dominic

Dairy Farmer and President, Nutrinor, Saint-Bruno, Quebec – See how Dominic has a positive impact on his community and promotes a sustainable approach to meet the needs of Canadians.

Karnail, his wife and daughter in front on wine barrels, smiling.

Meet Karnail and his family (videos)

Wine producers, Kalala Organic Estate Winery, Kelowna, British Columbia – See how Karnail is proud of his family and their work on their organic farm.

Ben Wiper tending to plants in a greenhouse.

Meet Ben

Founder and CEO, 3F Waste Recovery, Main Brook, Newfoundland – Discover how Ben and his team see the value in waste and are working to give new life to what's typically seen as unusable.

Nancy's father with her grandson in his arms, the mother of the child, Nancy's sons as well as she and her husband in front of a large solar panel.

Meet Nancy and her family

McCrea Farms, Shannon, New Brunswick – See how Nancy and her family are a good example of an innovative, hands-on approach to farming solar energy.

Discover more inspiring stories

Take action

Your food is produced through hard work and a growing sense of care for the nature that surrounds us and our future. When it comes to food, you too can do your part to protect the environment. Take small actions that can lead to big change.

Shopping bag with groceries in it

Buy local foods
Look for local products when shopping for food.

Fruit and vegetable display at a farmers' market

Buy in-season foods
Buy in-season produce and preserve to enjoy all year long.

Tomatoes and carrots in food storage containers

Cut food waste
Help reduce greenhouse gases: buy, freeze and conserve food wisely!

Apple core with two arrows turning around

Compost your food waste
Recycle nutrients to enrich the soil.

Rows of vegetables in a garden

Grow a garden
Help pollinators, green your community and learn the rewards and challenges of growing food.


Learn more about how you can take action

Spotlight on responsible food production

Growing a better future

Discover how Canadian farmers and agricultural businesses work hard to produce quality food, while protecting the environment for future generations.


[A circle logo appears with a fork and a shovel in the centre. The fork and shovel swing inwards to form an X as a small plant sprouts above them.]

Text on screen: Farmers care about our future

[A colourful farm landscape appears with a house, a barn, trees, and the sun in the sky. A fence surrounds the property.]

Text on screen: They work hard

[A person driving an electric tractor appears on a yellow field and then drives off to the right.]

Text on screen: To produce quality food

[A second person appears standing in front of a large shelf with green plants growing on each level.]

Text on screen: And protect

[A third person appears with a red cap and a friendly smile. A miniature Earth hovers above their open hand. They extend their hand to the screen, and the camera zooms into the Earth.]

Text on screen: The environment

[The Earth rotates.]

Text on screen: How?

[The word "How?" appears on its own.]

Text on screen: By preserving water.

[The words "By preserving" appear on their own and stay on screen as water droplets begin falling from above to form the word "water." The words "By preserving" remain as the word "water" dissolves away.]

Text on screen: By preserving soil health

[Two hands cupping soil come into view above a grassy patch with a tiny sprout. As the words "soil health" appear, parts of the soil mixture slip through the fingers, helping the sprout grow from the healthy green soil. The words "By preserving" remain as the words "soil health" move off-screen.]

Text on screen: By preserving biodiversity

[The scene fades into a full landscape with a small river and lots of trees. The word "biodiversity" appears right before a frog jumps on top of it. A butterfly flies by, and the scene fades away.]

Text on screen: By reducing greenhouse gas emissions

[The words "By reducing" appear then reduce in size. A bar graph appears with two bars. A hand appears and presses down on the first bar, causing the words "greenhouse gas emissions" to disappear and the word "waste" to appear in its place.]

Text on screen: By reducing waste

[The hand presses down on the second bar, and the word "waste" disappears.]

Text on screen: And more!

[The words "and more!" appear on their own.]

Text on screen: Discover how our farmers

[The three people from earlier all stand proudly next to each other. The person in the middle opens their hands to reveal some soil, and a sprout begins to grow from it. The sprout grows upward to reveal a colourful landscape.]

Text on screen: Are growing a better future

[A lush landscape with mountains, trees, a river, and flowers appears.]

Text on screen: Canada.ca/Taste-the-Commitment

[The URL "Canada.ca/Taste-the-Commitment" appears on its own.]

[Music ends.]

Text on screen: Agriculture and Agri-Food Canada

[The Agriculture and Agri-Food Canada signature appears in the centre with a Canadian flag to the left of it.]

[Government of Canada wordmark.]


Resources for farmers and agricultural businesses

Spread the word

Use our promotional toolkit to spread the word about how Canadian farmers and agricultural businesses are growing a better future.

Find the right support

Learn more about programs and services that help farms and agricultural businesses shape a bright future for food.

A woman in a greenhouse checking a tablet.

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