Video transcript
[Fast, modern music starts.]
[A computer beeps and boots up. A glowing bar slides across a blue screen, revealing a map of the world. The camera zooms in, every country fading to grey except for Denmark, which rises from the map. A blue banner crosses the screen.]
Text on screen: Canadian Agri-Food Trade Commissioners
[The banner's text swaps.]
Text on screen: Doing Business in Denmark
[The banner disappears. The camera zooms quickly into Denmark, which fades away, replaced by an aerial view of a canal in Copenhagen. Then a waterfront timelapse of Copenhagen.]
Adeline Grenier: The Danish market is a very interesting market…
[Cut to a timelapse of a busy square in Copenhagen.]
…because they’re quite sophisticated.
[Cut to a young couple grocery shopping.]
So the Danes look for niche products…
[Cut to camera panning over Danish pastries on a table.]
[Cut to icing sugar being sprinkled on to pancakes and fruit.]
... that Canda can bring, because they have a very sophisticated palate. So they're very used to different..
[Cut to close up of onions being sliced on a cutting board.]
...tastes and different textures in their food.
[Cut to close up of a stir fry pan being mixed on a stove.]
[Cut to colourful shot of sandwich and onions on a table.]
They really look for that.
[ Cut to fast changing slides of images of bountiful, delicious looking meals.]
[ Cut to close-up of Adeline Grenier.]
My name is Adeline Grenier and I am the senior trade commissioner at the embassy of Canada in Copenhagen.
[Cut to aerial view of Copenhagen.]
Denmark is a relatively small market. So, we are about 5 million people.
[Cut to a busy square in Copenhagen.]
[Cut to pan of grocery store aisle.]
The competition is not quite as large once you get in...
[Cut to young couple shopping in a grocery store.]
... it's the getting in that’s a little more difficult.
[Cut to airplane tarmac and product being prepared to be loaded on a plane.]
[Cut to plane taking off at sunrise.]
Some of the Canadian companies that do the best are ones that already distribute in the EU.
[Cut to Adeline Grenier.]
So, we do suggest of course that once....
[Cut to people in a meeting shaking hands.]
... they have a distributor in Europe to also look at the Nordic market.
[Cut to large trucks driving down speedway over water.]
Because the Nordic market can be very similar. Labelling for example in Denmark requires that there be labels in Danish or a Scandinavian Language.
[Cut to woman examining a product label.] [Cut to people checking out at a grocery store.]
Which means that products that already sell in Norway or Sweden for example could easily sell in Denmark.
[Cut to Adeline Grenier.]
Some of the Canadian products that the Danes really like would be maple syrup for one...
[Cut to Maple Syrup being bottled in maple leaf shaped bottle.]
... the Danes do have a sweet tooth.
[Cut to young boy putting syrup on pancakes.]
Bison is another one that's actually quite interesting,
[Cut to close up of Bison meat prepared to be cooked.]
it is a niche seller in Denmark.
[Cut to couple shopping in meat section of supermarket.]
And then lastly is seafood.
[Cut to close up of assorted seafood in a fish market setting.]
Seafood is actually one of the biggest ones...
[Cut to lobster tail being buttered on a grill.]
...so lobster...
[Cut to grilled shrimp prepared and skewered on a plate.]
...cold water shrimp...
[Cut to scallops being prepared.]
...and scallops are our big sellers in Denmark.
[Cut to close up of blueberries.]
[Cut to closeup of cranberries.]
I think the blueberries and cranberries are a few areas in...
[Cut to baskets of harvested blueberries being sorted.]
...which a consistent supply would be very welcomed.
[Cut to shot of Canadian and European flag blowing in wind.]
With the help of CETA of course.
[Cut to wide aerial shot of Copenhagen.]
The Danish market can be difficult to penetrate...
[Cut to bustling street in Copenhagen.}
... there's only a few major retailers that then cover quite a large market.
[Cut to woman speaking to worker at a bakery.]
So, once you get into some of the major retailers then you can actually...
[Cut to people passing around food at a table outdoors.]
....reach a fair amount of Danes.
[Cut to Adeline Grenier.]
That's what we're here for of course , the trade commissioners service in Copenhagen is more than willing to help make those introductions.
[Cut to globe view graphic of Denmark.]
Tetx on screen: Contact us today. Aafc.mas-sam.aac@canada.ca
[The screen fades to black. The fast, modern music fades out. Cut to the Canada wordmark.]
Text on screen: Her Majesty the Queen in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2020)