Note: This report includes forecasting data that is based on baseline historical data.
Executive summary
The snack market in South Korea is experiencing consistent growth across most categories. Over 2020 to 2024, snacks saw 4.5% annual sales growth to reach US$6.6 billion.
Savoury snacks saw the highest growth at 6.0% annually, which is expected to continue growing fastest over 2025 to 2029.
South Korean consumers in their 30s and 40s are driving savoury snacks sales, particularly those that pair well with alcoholic drinks, and are expected to maintain solid sales growth over 2025 to 2029.
Health and pleasure trends, often referred to as "healthy pleasure", are expected to continue over 2025 to 2029. They are expected to drive popularity of protein/energy bars, as consumers seek out snacks that are both nutritious and satisfying.
Snack sales in non-grocery retailers grew strongly over 2020 to 2024 to more than double their sales in 2024. After surging over 2020 to 2021, Ecommerce sales have grown steadily over 2020 to 2024 to become comparable in sales to hypermarkets.
Top new snack product claims were "High/added protein", "Premium", "No additives/preservatives", and "Low/No/Reduced allergen". Top flavours included plain and roasted/toasted, followed by chocolate and cheese.
Market overview
The snack market in South Korea is experiencing consistent growth across most categories. Over 2020 to 2024, snacks saw 4.5% annual sales growth to reach US$6.6 billion. Savoury snacks saw the highest growth at 6.0% annually, which is expected to continue growing the fastest over 2025 to 2029.
Snack retail sales by product category - Historical and forecast retail Sales in US$ millions
| Category | 2020 | 2024 | CAGR* % 2020-2024 | 2025 | 2029 | CAGR* % 2024-2029 |
|---|---|---|---|---|---|---|
| Snacks | 5,547.8 | 6,616.5 | 4.5 | 6,946.2 | 8,231.2 | 4.3 |
| Savoury Snacks | 1,991.8 | 2,512.1 | 6.0 | 2,649.3 | 3,209.2 | 4.9 |
| Ice Cream | 1,406.6 | 1,698.0 | 4.8 | 1,781.2 | 2,135.9 | 4.6 |
| Confectionery | 1,172.5 | 1,308.1 | 2.8 | 1,361.4 | 1,520.3 | 2.8 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | 976.9 | 1,098.3 | 3.0 | 1,154.4 | 1,365.8 | 4.3 |
Source: Euromonitor International, 2025 *CAGR: Compound annual growth rate |
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Confectionery
Confectionary retail sales grew by 2.8% annually over the 2020 to 2024 period, with mints and lollipop sales growing the most. Sales of confectionery subcategories are expected to continue growing over the next five years by 2.8% with mints and pastilles, gummies, jellies and chews expected to grow the fastest.
According to Euromonitor, sugar confectionery in South Korea is set to maintain its current and forecast sales growth rates. There is a move away from gum and traditional hard sugar confectionery towards mints, and pastilles, gummies, jellies and chews respectively. This transition is driven by demand for more convenient, portable, and enjoyable snacks. Manufacturers are developing new products that offer distinctive flavours and textures, rather than simply copying existing leading products.
Furthermore, consumer trends in confectionary are becoming increasingly short. Products that gain popularity through social media often experience brief periods of intense interest, such as with Bamyanggang, driven by social media and celebrity endorsement. Manufacturers are capitalizing on these fleeting trends by embracing the temporary nature of social media-driven trends, without overcommitting to long-term promotional efforts.
| Category | 2020 | 2024 | CAGR* % 2020-2024 | 2025 | 2029 | CAGR* % 2024-2029 |
|---|---|---|---|---|---|---|
| Confectionery | 1,172.5 | 1,308.1 | 2.8 | 1,361.4 | 1,520.3 | 2.8 |
| Pastilles, Gummies, Jellies and Chews | 283.8 | 367.2 | 6.7 | 391.1 | 479.2 | 5.2 |
| Countlines | 153.8 | 166.5 | 2.0 | 169.8 | 188.8 | 2.7 |
| Gum | 146.6 | 155.1 | 1.4 | 162.9 | 162.5 | −0.1 |
| Chocolate Pouches and Bags | 147.7 | 126.3 | −3.8 | 127.3 | 128.2 | 0.2 |
| Tablets | 104.3 | 111.7 | 1.7 | 115.0 | 122.8 | 1.6 |
| Other Sugar Confectionery | 85.0 | 84.3 | −0.2 | 89.8 | 108.6 | 4.9 |
| Mints | 30.9 | 47.3 | 11.2 | 50.6 | 63.1 | 5.7 |
| Boxed Assortments | 39.0 | 44.6 | 3.4 | 45.9 | 52.5 | 3.4 |
| Lollipops | 30.6 | 46.0 | 10.7 | 47.4 | 50.8 | 1.7 |
| Seasonal Chocolate | 33.4 | 40.2 | 4.8 | 41.7 | 47.1 | 3.1 |
| Medicated Confectionery | 32.6 | 35.7 | 2.3 | 38.1 | 45.3 | 4.4 |
| Boiled Sweets | 35.0 | 38.4 | 2.3 | 38.4 | 32.1 | −4.3 |
| Chocolate with Toys | 37.1 | 31.6 | −3.9 | 29.7 | 25.4 | −3.8 |
| Toffees, Caramels and Nougat | 10.7 | 10.7 | 0.2 | 11.2 | 11.3 | 0.2 |
| Other Chocolate Confectionery | 2.2 | 2.5 | 3.7 | 2.6 | 2.6 | −0.1 |
Source: Euromonitor International, 2025 *CAGR: Compound annual growth rate |
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| Brand (company) | 2020 | 2021 | 2022 | 2023 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|
| Haribo (Haribo GmbH & Co KG) | 56.1 | 60.7 | 74.3 | 81.9 | 87.2 | 11.7 |
| Lotte Xylitol (Lotte Group) | 74.3 | 66.4 | 64.5 | 69.8 | 72.8 | −0.5 |
| Ferrero Rocher (Ferrero & related parties) | 45.7 | 44.5 | 49.3 | 52.7 | 55.4 | 4.9 |
| Ghana (Lotte Group) | 47.3 | 43.1 | 45.8 | 48.5 | 49.7 | 1.3 |
| My Chew (Crown Confectionery Co Ltd) | 39.4 | 40.4 | 41.7 | 46.3 | 49.3 | 5.7 |
| Free Time (Crown Confectionery Co Ltd) | 41.5 | 35.3 | 40.2 | 42.9 | 44.0 | 1.5 |
| Kinder (Ferrero & related parties) | 41.8 | 43.6 | 47.8 | 41.5 | 39.9 | −1.2 |
| My Gummy (Orion Group) | 18.1 | 16.3 | 27.7 | 32.6 | 36.4 | 19.2 |
| Petitzel (CJ Corp) | 37.9 | 39.1 | 37.6 | 36.8 | 36.2 | −1.2 |
| Chupa Chups (Perfetti Van Melle Group) | 18.6 | 17.7 | 22.4 | 31.1 | 34.1 | 16.4 |
Source: Euromonitor International, 2025 *CAGR: Compound annual growth rate |
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Ice cream
Ice cream in South Korea has experienced steady annual growth over the past five years by 4.8% over 2020 to 2024. Impulse ice cream is the largest subcategory with increased sales of 5.4% annually over 2020 to 2024. Sales of plant based ice cream surged 18.2% annually over 2020 to 2024 and is expected to continue as the fastest growing ice cream subcategory.
As ice cream sales are highly reliant on summer months, the return of international travel for summer holidays is likely to weaken domestic sales of ice cream, as relatively fewer people will stay and travel within the country. However, over the mid or long term, the main consumer group for ice cream, children, continues to see a decline due to the country's low birth rate, while the elderly population is constantly increasing. The emergence of new dessert snacks as an alternative to ice cream is likely to further threaten ice cream sales. In this regard, the industry sees declines in ice cream as a natural phenomenon, with a lack of new drivers that could appeal to adult consumers.
| Category | 2020 | 2024 | CAGR* % 2020-2024 | 2025 | 2029 | CAGR* % 2024-2029 |
|---|---|---|---|---|---|---|
| Ice cream | 1,406.6 | 1,698.0 | 4.8 | 1,781.2 | 2,135.9 | 4.6 |
| Impulse Ice Cream | 1,028.6 | 1,269.5 | 5.4 | 1,340.3 | 1,632.9 | 5.1 |
| Take-Home Ice Cream | 358.7 | 407.2 | 3.2 | 419.2 | 480.6 | 3.5 |
| Frozen Yoghurt | 17.8 | 18.2 | 0.6 | 18.4 | 18.2 | −0.2 |
| Plant-based Ice Cream | 1.6 | 3.0 | 18.2 | 3.3 | 4.2 | 5.9 |
Source: Euromonitor International, 2025 *CAGR: Compound annual growth rate |
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| Brand (company) | 2020 | 2021 | 2022 | 2023 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|
| Melona (Binggrae Co Ltd) | 53.4 | 55.2 | 57.1 | 69.0 | 84.4 | 12.1 |
| World Cone (Lotte Group) | 63.3 | 66.1 | 64.3 | 71.9 | 76.7 | 4.9 |
| Ssamanco (Binggrae Co Ltd) | 62.1 | 64.6 | 66.6 | 72.1 | 74.8 | 4.7 |
| Together (Binggrae Co Ltd) | 63.7 | 66.0 | 69.0 | 70.9 | 70.0 | 2.4 |
| Häagen-Dazs (General Mills Inc) | 50.1 | 56.3 | 59.2 | 61.8 | 65.2 | 6.8 |
| Bravo Cone (Binggrae Co Ltd) | 39.3 | 41.0 | 48.1 | 52.9 | ||
| Bibibig (Binggrae Co Ltd) | 33.4 | 34.4 | 36.4 | 42.9 | 49.4 | 10.3 |
| Bbangbbarae (Lotte Group) | 37.9 | 40.2 | 39.2 | 43.2 | 46.7 | 5.3 |
| Nougat Bar (Binggrae Co Ltd) | 30.6 | 31.4 | 38.4 | 42.3 | ||
| Pangttoa (Binggrae Co Ltd) | 30.9 | 32.1 | 32.8 | 33.2 | 33.7 | 2.2 |
Source: Euromonitor International, 2025 *CAGR: Compound annual growth rate |
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Savoury snacks
Sales of savoury snacks in South Korea saw strong annual growth of 6.0% over 2020 to 2024 with strongest sales growth in vegetables, pulse, and bread chips, potato chips, and nuts, seeds, and trail mixes. Sales growth is expected to be 4.9% annually over 2025 to 2029.
According to Euromonitor, South Korean consumers in their 30s and 40s are driving savoury snacks sales, particularly those that pair well with alcoholic drinks, and are expected to maintain solid sales growth over 2025 to 2029. Private labels have seen substantial growth in recent years, especially popcorn. Products such as No Brand Potato Chips, and CU's Consommé Popcorn have achieved price competitiveness by streamlining distribution processes. The combination of competitive pricing and favourable social media buzz has positioned private label snacks as a strong contender in the market, appealing to a wide range of consumers looking for value without compromising on taste.
One of the emerging trends boosting sales in this category is "fun marketing", whereby consumers become part of the product narrative. Examples include the partnership between Kiri and Binch, as well as Kancho and Custard. The combination of Kancho Custard with milk has become popular amongst consumers, who share their creative consumption ideas on social media, driving viral trends.
| Category | 2020 | 2024 | CAGR* % 2020-2024 | 2025 | 2029 | CAGR* % 2024-2029 |
|---|---|---|---|---|---|---|
| Savoury snacks | 1,991.8 | 2,512.1 | 6.0 | 2,649.3 | 3,209.2 | 4.9 |
| Puffed Snacks | 862.1 | 1,076.2 | 5.7 | 1,139.3 | 1,338.7 | 4.1 |
| Potato Chips | 257.8 | 401.6 | 11.7 | 433.4 | 605.2 | 8. 7 |
| Nuts, Seeds and Trail Mixes | 265.5 | 309.3 | 3.9 | 323.4 | 391.8 | 4.9 |
| Meat Snacks | 162.9 | 196.0 | 4.7 | 200.9 | 222.7 | 2.6 |
| Seafood Snacks | 120.5 | 133.1 | 2.5 | 138.6 | 157.4 | 3.2 |
| Popcorn | 85.7 | 125.2 | 9.9 | 129.3 | 153.3 | 4.4 |
| Savoury Biscuits | 78.7 | 85.0 | 1.9 | 87.8 | 96.4 | 2.4 |
| Other Savoury Snacks | 37.0 | 54.6 | 10.2 | 59.6 | 78.2 | 7.0 |
| Rice Snacks | 65.2 | 62.0 | −1.2 | 63.7 | 72.1 | 3.1 |
| Tortilla Chips | 34.4 | 38.9 | 3.1 | 40.8 | 49.3 | 4.8 |
| Vegetable, Pulse and Bread Chips | 11.2 | 16.3 | 9.9 | 18.1 | 26.8 | 10.3 |
| Pretzels | 10.8 | 13.8 | 6.4 | 14.4 | 17.3 | 4.7 |
Source: Euromonitor International, 2025 *CAGR: Compound Annual Growth Rate |
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| Brand (company) | 2020 | 2021 | 2022 | 2023 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|
| Saewookang (Nongshim Co Ltd) | 115.8 | 123.5 | 145.0 | 189.0 | 200.0 | 14.6 |
| Orion (Orion Group) | 124.7 | 123.5 | 127.3 | 175.7 | 188.1 | 10.8 |
| Crown (Crown Confectionery Co Ltd) | 113.8 | 103.3 | 109.8 | 118.2 | 121.0 | 1.5 |
| Pringles (Kellanova) | 112.0 | 118.0 | ||||
| Kokalcorn (Lotte Group) | 100.0 | 93.0 | 92.6 | 97.0 | 100.0 | 0.0 |
| Nong Shim (Nongshim Co Ltd) | 43.7 | 41.8 | 40.7 | 80.0 | 88.0 | 19.1 |
| Max Bong (CJ Corp) | 72.0 | 71.2 | 73.7 | 77.1 | 79.5 | 2.5 |
| Honey Butter & Other Almond series (Gilim International Co Ltd) | 58.7 | 65.0 | 69.0 | 75.0 | 78.0 | 7.4 |
| Mat Dongsan (Crown Confectionery Co Ltd) | 61.0 | 61.5 | 57.0 | 59.5 | 65.0 | 1.6 |
| Honey Butter Chips (Crown Confectionery Co Ltd) | 58.5 | 57.6 | 53.0 | 58.0 | 60.0 | 0.6 |
Source: Euromonitor International, 2025 *CAGR: Compound annual growth rate |
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Sweet biscuits, snack bars and fruit snacks
The total retail sales of this category grew 3.0% annually to reach US$1.1 billion in 2024 and is expected to continue growing steadily by 4.3% annually over 2025 to 2029.
According to Euromonitor, consumers are seeking out lower sugar, lower calorie options that allow them to indulge without guilt or health risks. The increasing emphasis on health and wellness is posing challenges for chocolate coated biscuits, filled biscuits, and wafers. Manufacturers are faced with the task of reformulating their products to meet the demands of health-conscious consumers, while still delivering the flavours and textures that make their products enjoyable.
Within the sweet biscuits category, there has been an increase in the consumption of plain biscuits, particularly those that pair well with beverages such as coffee, wine, and whiskies. This is being driven by the growing sophistication of South Korean consumers and their interest in pairing snacks with their favourite drinks. Sweet biscuits, snack bars and fruit snacks in South Korea is set to increase annual sales growth over 2025 to 2029 to 4.3%. Protein/Energy bars is anticipated to continue to see the strongest growth.
Health and pleasure trends, often referred to as "healthy pleasure", are expected to continue over 2025 to 2029. They are expected to drive popularity of protein/energy bars, as consumers seek out snacks that are both nutritious and satisfying. Given the growing interest in low sugar and low calorie options, sweet biscuits are expected to face more challenges.
| Category | 2020 | 2024 | CAGR* % 2020-2024 | 2025 | 2029 | CAGR* % 2024-2029 |
|---|---|---|---|---|---|---|
| Sweet biscuits, snack bars and fruit snacks | 976.9 | 1,098.3 | 3.0 | 1,154.4 | 1,365.8 | 4.3 |
| Filled Biscuits | 231.7 | 229.3 | −0.3 | 242.4 | 280.3 | 3.7 |
| Chocolate Coated Biscuits | 232.5 | 238.6 | 0.6 | 242.4 | 277.0 | 3.4 |
| Cookies | 176.4 | 184.5 | 1.1 | 192.3 | 216.9 | 3.1 |
| Plain Biscuits | 161.2 | 183.7 | 3.3 | 194.2 | 216.1 | 2.7 |
| Protein/Energy Bars | 28.5 | 73.5 | 26.7 | 84.2 | 127.5 | 10.9 |
| Cereal Bars | 48.2 | 78.7 | 13.0 | 83.7 | 114.6 | 8.2 |
| Wafers | 77.2 | 81.2 | 1.3 | 84.3 | 95.1 | 3.1 |
| Dried Fruit | 21.1 | 28.8 | 8.1 | 31.0 | 38.4 | 5.6 |
Source: Euromonitor International, 2025 *CAGR: Compound annual growth rate |
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| Brand (company) | 2020 | 2021 | 2022 | 2023 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|
| Pepero (Lotte Group) | 109.9 | 116.1 | 125.2 | 120.2 | 115.3 | 1.2 |
| Dr You (Orion Group) | 72.7 | 72.7 | 79.4 | 97.9 | 111.2 | 11.2 |
| Homerun Ball (Crown Confectionery Co Ltd) | 75.4 | 67.5 | 66.0 | 64.0 | 62.7 | −4.5 |
| Oreo (Mondelez International Inc) | 42.5 | 39.4 | 43.6 | 46.6 | 49.1 | 3.7 |
| Lotte (Lotte Group) | 39.8 | 35.1 | 35.6 | 39.0 | 42.1 | 1.4 |
| Hime (Crown Confectionery Co Ltd) | 29.7 | 29.2 | 33.2 | 34.9 | 36.2 | 5.1 |
| Margaret (Lotte Group) | 35.7 | 33.0 | 34.9 | 36.2 | 35.6 | 0.0 |
| Crown (Crown Confectionery Co Ltd) | 26.0 | 26.9 | 24.8 | 27.0 | 29.6 | 3.3 |
| Orion (Orion Group) | 24.9 | 26.2 | 30.9 | 29.2 | 28.0 | 3.0 |
| Choco Songi (Orion Group) | 24.1 | 24.7 | 25.8 | 25.0 | 24.3 | 0.1 |
Source: Euromonitor International, 2025 *CAGR: Compound annual growth rate |
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Retail channels
Over 2020 to 2024, offline channels, which accounted for 64% of total retail snack sales in 2024, experienced mixed growth, while ecommerce sales grew 9.0% annually. Non-grocery retailers, such as food/drink/tobacco specialists and health and beauty specialists, grew strongly over 2020 to 2024 to more than double their sales in 2024. Food/drink/tobacco specialists grew fastest by 37.4% annually. After surging over 2020 to 2021, Ecommerce sales grew steadily over 2020 to 2024 to become comparable in sales to hypermarkets.
| Outlet type | 2020 | 2021 | 2022 | 2023 | 2024 | CAGR* % 2020-2024 |
|---|---|---|---|---|---|---|
| Retail channels | 5,547.8 | 5,555.3 | 5,842.5 | 6,260.3 | 6,616.5 | 4.5 |
| Convenience Stores | 1,485.8 | 1,395.4 | 1,527.9 | 1,633.0 |
1,691.2 | 3.3 |
| Supermarkets | 1,532.4 | 1,387.8 | 1,401.9 | 1,399.2 | 1,426.2 | −1.8 |
| Hypermarkets | 899.2 | 880.8 | 942.3 | 991.4 | 1,101.6 | 5.2 |
| Retail E-Commerce | 655.9 | 679.6 | 696.8 | 818.9 | 924.8 | 9.0 |
| Small Local Grocers | 612.0 | 533.6 | 530.9 | 531.4 | 508.7 | −4.5 |
| Food/drink/tobacco specialists | 124.1 | 398.3 | 365.1 | 398.7 | 441.6 | 37.4 |
| Warehouse Clubs | 89.1 | 97.6 | 148.9 | 214.6 | 212.6 | 24.3 |
| General Merchandise Stores | 75.7 | 98.7 | 124.0 | 146.7 | 171.8 | 22.7 |
| Health and Beauty Specialists | 34.5 | 44.0 | 58.4 | 72.3 | 82.3 | 24.2 |
| Discounters | 28.9 | 29.3 | 32.6 | 38.7 | 39.1 | 7.9 |
| Vending | 4.4 | 3.8 | 5.8 | 7.0 | 7.5 | 14.0 |
| Forecourt Retailers | 4.0 | 4.2 | 4.8 | 5.2 | 5.7 | 9.4 |
| Direct Selling | 1.8 | 2.3 | 3.1 | 3.3 | 3.3 | 16.0 |
Source: Euromonitor International, 2025 *CAGR: Compound annual growth rate |
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New product launches
A total of 2,777 new snack products were introduced over 2020 to 2024. Top claims were "High/added protein", "Premium", "No additives/preservatives", and "Low/No/Reduced allergen", which suggests that consumers prefer premium and health-conscious snacks. Top flavours included plain and roasted/toasted, followed by chocolate and cheese.
| Product attributes | Number of new products by year | Total | ||||
|---|---|---|---|---|---|---|
| 2020 | 2021 | 2022 | 2023 | 2024 | ||
| Yearly product launches | 526 | 518 | 551 | 595 | 587 | 2,777 |
| Top 10 claims | ||||||
| Not Specified | 156 | 176 | 195 | 181 | 242 | 950 |
| Convenient Packaging | 69 | 49 | 51 | 60 | 62 | 291 |
| High/Added Protein | 35 | 64 | 54 | 69 | 59 | 281 |
| Premium | 64 | 38 | 62 | 58 | 50 | 272 |
| Ease of Use | 43 | 37 | 71 | 32 | 35 | 218 |
| Social Media | 32 | 46 | 50 | 46 | 32 | 206 |
| No Additives/Preservatives | 44 | 29 | 42 | 37 | 22 | 174 |
| Low/No/Reduced Allergen | 20 | 39 | 45 | 30 | 40 | 174 |
| Wholegrain | 46 | 35 | 38 | 27 | 20 | 166 |
| Microwaveable | 20 | 23 | 34 | 51 | 33 | 161 |
| Top 10 companies | ||||||
| Emart / E-Mart | 36 | 11 | 16 | 28 | 15 | 106 |
| Haitai Confectionery & Foods | 6 | 10 | 12 | 16 | 27 | 71 |
| Homeplus / Home Plus | 19 | 13 | 9 | 17 | 10 | 68 |
| Lotte Shopping | 18 | 9 | 5 | 21 | 3 | 56 |
| Orion Confectionery | 15 | 10 | 13 | 15 | 2 | 55 |
| Dongwoo Nongsan | 13 | 3 | 8 | 16 | 10 | 50 |
| HBAF | 0 | 0 | 16 | 16 | 15 | 47 |
| Nongshim | 11 | 8 | 7 | 9 | 11 | 46 |
| Lotte Confectionery | 23 | 17 | 1 | 0 | 0 | 41 |
| GS Retail | 5 | 6 | 2 | 7 | 20 | 40 |
| Top 5 flavours (including blend) | ||||||
| Unflavoured/Plain | 109 | 82 | 92 | 111 | 100 | 494 |
| Roasted/Toasted | 39 | 19 | 32 | 35 | 27 | 152 |
| Chocolate | 10 | 15 | 10 | 9 | 6 | 50 |
| Cheese | 17 | 5 | 10 | 10 | 8 | 50 |
| Flavours Unavailable | 10 | 4 | 9 | 4 | 12 | 39 |
| Launch types | ||||||
| New Product | 261 | 267 | 244 | 217 | 227 | 1,216 |
| New Variety/Range Extension | 189 | 171 | 213 | 265 | 273 | 1,111 |
| New Packaging | 64 | 57 | 78 | 96 | 79 | 374 |
| Relaunch | 10 | 19 | 15 | 15 | 8 | 67 |
| New Formulation | 2 | 4 | 1 | 2 | 0 | 9 |
| Top 5 package types | ||||||
| Flexible | 290 | 285 | 270 | 287 | 305 | 1,437 |
| Flexible stand-up pouch | 140 | 150 | 200 | 189 | 169 | 848 |
| Skinpack | 19 | 16 | 28 | 43 | 33 | 139 |
| Flexible sachet | 29 | 24 | 17 | 16 | 22 | 108 |
| Jar | 17 | 19 | 12 | 22 | 17 | 87 |
| Product origin | ||||||
| Imported | 22 | 42 | 31 | 35 | 40 | 170 |
| Not imported | 8 | 6 | 5 | 26 | 19 | 64 |
| Other | 496 | 470 | 515 | 534 | 528 | 2,543 |
| Source: Mintel GNPD, 2025 | ||||||
New product examples
Grass-Fed Beef Chips
| Company | Socialbean |
|---|---|
| Manufacturer | GM Food Lab |
| Brand | Firgi |
| Category | Snacks |
| Sub-category | Meat snacks |
| Market | South Korea |
| Store name | Naver |
| Store type | Internet / mail order |
| Date published | December 2024 |
| Launch type | New product |
| Price in US dollars | 14.19 |
Firgi Grass-Fed Beef Chips retail in a 40 gram pack. - 99% New Zealand beef - Free from sugar, vinegar and preservatives
Spicy Black Pork Jerky
| Company | Deokjeon887 |
|---|---|
| Manufacturer | Narae Food |
| Brand | Deokjeon |
| Category | Snacks |
| Sub-category | Meat snacks |
| Market | South Korea |
| Store name | Navar |
| Store type | Internet / mail order |
| Date published | December 2024 |
| Product source | Physical product |
| Launch type | New product |
| Price in US dollars | 3.92 |
Deokjeon Spicy Black Pork Jerky retails in a 40 gram pack. - Free from 7 additives and reduced salt content with nuruk salt - Nuruk salt is a natural seasoning made by fermenting rice nuruk, a type of yeast starter, which imparts a blend of salty, sweet, and umami flavors; Logos and certifications: HACCP
Jerky Habanero Buldak Flavour
| Company | Pulmuone |
|---|---|
| Manufacturer | Eden F&C |
| Brand | Pulmuone Jigusikdan Plant Based |
| Category | Snacks |
| Sub-category | Bean-based snacks |
| Market | South Korea |
| Store name | pulmuoneshop.co.kr |
| Store type | Internet / mail order |
| Date published | October 2024 |
| Launch type | New variety / range extension |
| Price in US dollars | 5.98 |
Pulmuone Jigusikdan Plant Based Habanero Buldak Flavour Jerky retails in a 100 gram pack. - High in protein with 29 gram protein - 100% plant based - Made with soy - No added meat - High dietary fibre with 6 gram dietary fibre. Logos and certifications: QR code, Jigusarang, HACCP, CCM.
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For additional information on Seoul Food & Hotel please contact:
Michelle Jardine, Deputy Director
Indo-Pacific Market Development and Promotion
Agriculture and agri-food Canada
michelle.jardine@agr.gc.ca
Resources
- Euromonitor International:
- Snacks in South Korea (June 2024)
- Savoury snacks in South Korea (June 2024)
- Chocolate confectionary in South Korea (June 2024)
- Gum in South Korea (July 2022)
- Ice cream in South Korea (June 2024)
- Sugar confectionary in South Korea (June 2024)
- Sweet biscuits, snack bars, and fruit snacks in South Korea (June 2024)
- Mintel Global New Products Database (GNPD), 2025
Sector Trends Analysis – Snacks in South Korea
Global Analysis Report
Prepared by: Kris Clipsham, Market Analyst
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