Objective
The objective of the Market Development Program for Turkey and Chicken is to deliver on the Government of Canada’s commitment to provide full and fair compensation to supply-managed sectors for market access concessions made under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership.
The program will help increase domestic demand and consumption of Canadian turkey and chicken products through industry-led promotional activities that differentiate Canadian products and producers, and leverage Canada’s reputation for high quality and safe food.
Funding
The program will provide over $44 million to the sector over the next 10 years.
Applicants will submit a multi-year strategy (maximum 5 years) to Agriculture and Agri-Food Canada for approval. Funds are to be used for:
- sector-wide advertising and promotion, including in-store and food service promotions and product demonstrations
- promotional activities that build public trust in Canadian turkey and chicken products including on-farm food safety and traceability programs, animal care programs, environmental sustainability, and benefits of turkey and chicken as healthy protein options
- market research
- development and/or expansion of target audiences
- increasing delivery of current market development activities
- encouraging product development, product testing and research into new innovative processing and packaging technology at the primary and further processing level
- adapting current branding to meet changing consumer expectations
How the funds will be distributed
Funding will be distributed to national not-for-profit industry organizations working to improve the sector’s market position. Two funding packages have been created:
- $19.23 million for the Turkey Farmers of Canada
- $25 million for the Chicken Farmers of Canada
During the consultation process, Egg Farmers of Canada and the Canadian Hatching Egg Producers requested that their share of funding go towards the Poultry and Egg On-Farm Investment Program. Responding to stakeholder requests, $17.3 million of the previously announced $36.5 million for the Turkey Farmers of Canada has been re-allocated to turkey producers under the on-farm investment program.
Contact information
Privacy notice statement – call centre
We collect personal information from callers and call centre agents to respond to inquiries regarding agriculture and agri-food sector support programs and services and to facilitate program delivery.
Please note that all calls are recorded. Calls may also be monitored by a manager through a listen-in feature, which is only used for quality assurance purposes.
The collection and use of this information is authorized under the Financial Administration Act and the applicable legislation for the program you are inquiring about, including, but not limited to, the Farm Income Protection Act.
We use personal information to:
- identify you, and where required, verify your program participation
- respond to your inquiry and provide guidance or services
- refer your inquiry to the appropriate program official for resolution
- document and manage requests and interactions
- administer and deliver Agriculture and Agri-Food Canada (AAFC) programs
- improve service delivery and internal processes
- monitor call centre agent performance and adherence to call centre policies and procedures
- conduct program evaluation, reporting, and quality assurance
Caller information is stored in a Government of Canada–approved cloud solution managed by a vendor under contract with AAFC, with data securely stored in Canada.
The collection of personal information is described in Standard Personal Information Bank (PIB) PSU 914 (Public Communication) and in the program-specific PIB related to the program you are inquiring about, including, but not limited to, the PIB specific to AgriStability and AgriInvest (see Net Income Stabilization Account, PIB PPU 183). Personal information is retained for 2 years and then destroyed, unless it is used for program delivery purposes, in which case it is retained in accordance with the retention period specified in the applicable program-specific PIB.
Under the Privacy Act, you have the right to request access to, and correction of, your personal information. To exercise these rights, you may contact the Access to Information and Privacy Office at aafc.atip-aiprp.aac@agr.gc.ca.
You also have the right to file a complaint with the Office of the Privacy Commissioner of Canada if you believe your personal information has been handled improperly.
Telephone: 1-877-246-4682
E-mail: aafc.mdptc-pdmdp.aac@agr.gc.ca
Mail:
Agriculture and Agri-Food Canada
Market Development Program for Turkey and Chicken
1341 Baseline Road, T7-7-216
Ottawa ON K1A 0C5
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