AgriMarketing Program: Market Diversification for National Industry Associations – 5. Complete the application and apply

5. Complete the application and apply

Agriculture and Agri-Food Canada (AAFC) uses the information you give in the application form to determine whether your project is eligible.

The application form has 10 sections to be completed.

1. Project information

AAFC will use the information provided in this section, along with the details of your project's activities and budget, to determine the eligibility of your project.

Project overview

Project title

Provide a short, descriptive project title that accurately reflects the project activities and outcomes.

Project objective

Provide a clear and concise summary of the project, using non-technical plain language. The summary should provide the following elements:

  • high-level detail on the proposed activities
  • what questions the project attempts to answer and why
  • where the project will take place

If the project is approved for funding, this summary will be used publicly on Government of Canada websites.

Think of how you would describe your project in an "elevator pitch" to a friend or colleague, or on social media. What is the overall goal of the project? What does the project aim to achieve?

Briefly describe the main action items and how you will know the project has achieved its goal.

Complete this section after you have fully developed the proposal so you can summarize the action items and desired outcomes.

Project description

This detailed description should clearly address the following elements:

Need

What market gap or commercial need - important to the industry and to Canada - does your project aim to address and how will it meet this need?

Objective

What is the long-term objective and how does undertaking this project contribute to achieving it?

How does your project align with the program objectives?

How do you plan to achieve the objectives of the project?

Outcomes and impact

What are the potential outcomes and how will they help build trust and confidence in the sector or industry?

What could the short- and long-term impacts be on the industry if this project is not pursued? Why?

Risks

What challenges could prevent you from completing your project and how will you reduce them?

Market diversification questionnaire

Details about the national industry, including sector-level analysis, and how the proposed activities support market diversification and the project’s overall objectives.

Active AgriMarketing Program projects

This section applies to applicants who currently have an active project with the core AgriMarketing Program, including:

  • existing recipients with a contribution agreement currently in effect
  • applicants with a deemed complete active application under the core AgriMarketing Program

If this is the case, provide your project number.

Organizational capacity – project

Describe how your organization has the capacity to deliver the project (for example, relevant skills, interest, and experience with the subject matter area of the project).

If applicable, provide details on past AAFC funded projects. Otherwise, provide details on projects of similar scale that your organization has previously delivered.

Be sure your response clearly addresses the following elements:

  • what management controls, human resources and technical capacity do you have to be sure this proposed project will be successful?
  • how will you be sure that you report regularly and accurately on the progress of the project against your work plan and budget forecasts?
  • what financial controls will you have in place to be sure proper financial management of the project?
  • how will you be sure that expenses submitted to AAFC are accurate and can be properly assessed to determine eligibility?
  • if your organization received prior funding from the Department, briefly describe the results of the previous projects and the level of complexity or expertise used.

If you're eligible for the simplified process, please reference the project number. If applicable, provide additional details if there have been changes in your organization's capacity, or if there are considerations for the capacity for delivering this project.

Primary project location

Enter the address where the project will take place.

If there are multiple project locations, for the primary location, enter the address for the project location where activities associated to the largest portion of the budget will take place.

Environmental considerations

In accordance with the Impact Assessment Act (IAA), we must determine if projects that take place on federal land are likely to cause significant environmental damage.

To determine if the IAA applies to your project, answer the following questions:

Question A. Is the proposal a "project" as defined by the IAA?

Examples of projects include:

  • construction of a greenhouse
  • installation of a permanent irrigation system
  • building construction or demolition
  • any other activity related to a permanent human-made work

Activities that are not considered projects include:

  • administrative or marketing activities
  • workshops
  • training or hiring staff
  • installation of temporary or portable systems
  • any other activity not related to a physical work

Question B. Where does the project take place?

AAFC has certain obligations under the IAA, if providing financial assistance to projects on federal land. Under the IAA, "federal lands" means:

  1. lands that belong to His Majesty in right of Canada, or that His Majesty in right of Canada has the power to dispose of, and all waters on and airspace above those lands, other than lands under the administration and control of the Commissioner of Yukon, the Northwest Territories or Nunavut;
  2. the following lands and area:
    1. the internal waters of Canada, in any area of the sea not within a province,
    2. the territorial sea of Canada, in any area of the sea not within a province,
    3. the exclusive economic zone of Canada, and
    4. the continental shelf of Canada; and
  3. reserves, surrendered lands and any other lands that are set apart for the use and benefit of a band and that are subject to the "Indian Act", and all waters on and airspace above those reserves or lands.

If you answer "Yes" or "Unsure" to Question A and "Federal lands or lands outside Canada" or "Reserves, surrendered land or other land set apart for the use and benefit of a band and that are subject to the Indian Act" to Question B, further assessment may be required. AAFC will contact you as necessary.

Project data collection

The responses to the following questions will be used for program reporting purposes only, and will not impact the success of the application.

North American Industry Classification System

The North American Industry Classification System (NAICS) is an industry classification system developed by the statistical agencies of Canada, Mexico and the United States.

For more information, visit North American Industry Classification System (Statistics Canada).

AAFC has identified the following NAICS category options for this program. Select the NAICS identifier that best applies to the project or to the industry the project represents:

  • agricultural production
  • food and beverage manufacturing
  • other manufacturing
  • other

Then, select the NAICS identifier that best applies to the overall intent of your project or to the activity with the highest dollar value.

Harmonized System codes

In this section, list all the Harmonized System (HS) codes for the products for export in this project. Describe the product(s) and include the 6-digit HS code(s) which can be found in the Harmonized Commodity Description and Coding System.

Groups who will directly benefit from the project's activities

Select all that apply.

Indigenous Peoples

The collective name for the original peoples of Canada and their descendants and consists of distinct, rights-bearing communities comprising First Nations peoples, Inuit, and Métis.

First Nations: are a people composed of many different nations having their own origin, history and culture, and whose members have called North America home for thousands of years. First Nations include status and non-status Indians.note 1

Inuit: are a people that inhabit or that traditionally inhabited the northern regions and Arctic coasts of Canada known as Inuit Nunangat, and whose members are united by a common origin, history and culture.note 1

Métis: are a people whose members are of mixed First Nations and European ancestry, are united by a common origin, history and culture, and are generally accepted by the Métis Nation.note 1

Indigenous organizations may include:

  • aggregated Indigenous entities (as self-defined by Indigenous groups, could be linked by cultural or linguistic background, geographical area or historical treaty lines)
  • associations
  • national and regional Indigenous organizations
  • Indigenous non-governmental and voluntary associations and organizations, including non-profit organizations and corporations
  • self-governing Indigenous governments

Women

One of many gender identities. Includes all people who identify as women.

Youth

Individuals aged 39 and under.

2SLGBTQI+

Two-Spirit, lesbian, gay, bisexual, transgender, queer, intersex, and other people who identify as part of sexual and gender diverse communities who use additional terminologies.note 2

Persons with disabilities

The Employment Equity Act defines "persons with disabilities" as persons who have a long-term or recurring physical, mental, sensory, psychiatric or learning impairment and who:

  • consider themselves to be disadvantaged in employment by reason of that impairment, or
  • believe that an employer or potential employer is likely to consider them to be disadvantaged in employment by reason of that impairment, or
  • and includes persons whose functional limitations owing to their impairment have been accommodated in their current job or workplace.

Members of visible minorities

The Employment Equity Act defines "members of visible minorities" as persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour.

Decline to identify

Use this selection if you don't want to disclose this information at the time of your application.

Not applicable

Use this selection if the question is not relevant to your organization.

Previously received funding

Has your organization received any funding from AAFC within the last 6 years? If yes, and if known, list:

  • the program(s) your organization received funding from
  • the name of the projects
  • the amount received

Official languages

AAFC is committed to enhancing the vitality of official language minority communities (OLMCs), supporting and assisting their development, and promoting the full recognition and use of both English and French in Canadian society.

OLMCs consist of Francophones outside Quebec and Anglophones in Quebec. These communities are often represented by provincial and regional organizations.

Audience

Do the project activities have the potential to reach an audience of both English and French speakers?

Community who will benefit

If approved, will the project activities specifically target an official language minority community (French speakers outside Quebec or English speakers in Quebec)?

If the approved project involves activities that may have an impact on OLMCs or promote the use of English and French, we will include appropriate commitments in agreements with your organization and additional expenses incurred as a result of these commitments will be considered eligible for contribution funding.

Activities may include, but are not limited to:

  • Communications
    • project web pages and/or project social media account(s) produced and maintained in both official languages
    • project materials offered in both official languages (brochures, kits, handouts, newsletters, reports, etc.)
    • directional and educational signs produced in both official languages
    • project-related advertisement in OLMC media (newspapers, radio, social media)
    • bilingual coordinator or other contractor hired to help deliver project-related activities in both official languages (for example, master of ceremony for a project event, workshop facilitator or simultaneous translator)
    • distribution of invitations in both official languages
    • knowledge transfer activities
  • Outreach
    • one or more OLMCs are included in the project target groups (for example, as cash partners in project budget or to be invited to project events)
    • other groups representing OLMCs are consulted to see if there is any potential for involvement on their end
    • travel to or from OLMCs (costs associated with these project activities included in project budget)

If your project is funded, your organization may be required to publicly acknowledge AAFC's support for the project, in both official languages, and in a form determined by Canada.

2. Organization or business

AAFC uses the information you provide in this section to confirm your organization's identity and to verify your organization's eligibility for funding.

To determine if your organization is eligible under this program, please refer to the Eligibility checklist.

Note: If your organization has previously submitted an online application to AAFC, the system may not require you to complete this section again. If you are aware of any changes to your organization or business information since the last submission, please contact the program to verify and update your profile.

Applicant information

Legal name

Your organization's legal name, as it appears in legal documents such as articles of incorporation and certificate of incorporation.

Operating as (if used)

Enter the name under which your organization operates, if that name is different from its legal name. If you do not use an 'operating as' name, provide your organization's legal name.

Acronym (if used)

Enter the acronym your organization uses, if different from its legal and 'operating as' names.

CRA business number

Enter the first 9 digits of your 15-digit Canada Revenue Agency (CRA) Business number.

Example: 123456789 RR 0001

If you don't have a CRA Business Number, select the checkbox "The organization or business does not have a Business Number" and provide an explanation.

Note: You must get a CRA Business Number if your project is approved for funding.

Organization type

Your answer to this question must be one (1) of the following:

  • Not-for-profit: Organizations that operate solely for social welfare, civic improvement, pleasure or recreation, or any other purpose except profit. This may include:
    • association of workers and/or employers
    • local community, charitable or voluntary organization
    • sector council (not-for-profit)
    • corporation (not-for-profit)
  • Indigenous (First Nations, Inuit, Métis): A First Nation, Inuit or Métis organization. This may include:
    • First Nations, Inuit or Métis community and/or government
    • First Nations, Inuit or Métis association
    • First Nations, Inuit or Métis not-for-profit organization

Headquarters address

Enter the complete address, main email address and main phone number of your organization's headquarters or regional headquarters.

Mailing address

Enter the mailing address if different from the Headquarters' address or click on "Copy Headquarters address".

Organizational capacity

AAFC will use the information you provide in this section to understand more about your organization and to assess your ability to carry out this project.

How many employees work for your organization?

Include the total number of all full-time and part-time employees on your organization's payroll. Don't include contractors.

Describe your organization (for example, when it was established, the mandate/mission, and who it serves).

Include your organization's mandate/mission, priorities, and who it serves. Provide a brief history of your organization including when it was established and any significant changes in the past 2 years (for example, a significant increase/decrease of staff, changes to executive leadership/Board of Directors, a change in mandate).

Responses to the remaining organizational capacity questions will be used for reporting and program planning purposes, and will not impact the success of the application.

Does the mandate/mission of your organization target any of the following groups? (Select all that apply)

  • Indigenous Peoples
  • Women
  • Youth
  • 2SLGBTQI+
  • Persons with disabilities
  • Members of visible minorities
  • Decline to identify
  • Not applicable

Is your organization majority owned (50% or more) by one or more of the following groups? (Select all that apply)

See the information above for groups included in the previous question, as well as the following groups:

Gender parity

A minimum of 50% women and/or non-binary individuals.

Non-binary

A person whose gender identity does not align with a binary understanding of gender such as man or woman. It is a gender identity which may include man and woman, androgynous, fluid, multiple, no gender, or a different gender outside of the "woman-man" spectrum.

Does your organization's Board of Directors have a diverse composition with significant representation (30% or more) from one or more of the following groups? (select all that apply)

See the links above for groups included in the previous 2 questions.

Diversity, Equity and Inclusion Plan (DEI)

An employment equity plan addresses under-representation of marginalized groups such as Indigenous Peoples, persons with disabilities, visible minorities, women, youth, 2SLGBTQI+ people, and official language minority people and employment barriers they may face. A Diversity, Equity and Inclusion Plan goes beyond an employment equity plan to address under-representation and employment barriers for equity and equity seeking groups to advance diversity, equity and inclusion commitments in the workplace.

Human resources plan that supports DEI

A plan that links human resources management to the organizations overall strategic and operational plans and includes objectives to advance diversity, equity and inclusion in the workplace.

Does your organization have a Diversity, Equity and Inclusion Plan or a Human Resources Plan that supports diversity, equity and inclusion?

Does your organization commit to the 50 – 30 Challenge: Your Diversity Advantage?

The 50 – 30 Challenge, which closed to new signatories as of March 31, 2025, was an initiative co-created by the Government of Canada, civil society and the private sector that aimed to attain gender parity and significant representation (at least 30%) of other under-represented groups on boards and senior management positions to build a more diverse, inclusive, and vibrant economic future for Canadians.

The Challenge allowed a variety of organizations to participate across 3 program streams including small and medium-sized enterprises and non-profit organizations, and those without Boards of Directors or senior management teams. The Challenge included organizations that met the Challenge and organizations that were working toward the Challenge.

For more information, please visit: The 50 – 30 Challenge: Your Diversity Advantage (Innovation, Science and Economic Development Canada) as resources are still available to support workplace equity, diversity, and inclusion.

3. Project team

Review the contact information for project team members and edit if necessary. There is a maximum of 5 project team members per project. Any project team member can create and edit project application forms, submit direct deposit information and submit payment requests and performance reports to AAFC.

4. Activities

Detailed project budget

To help determine the budget numbers to enter into the Activities section, you must first complete the Detailed project budget, which can be downloaded from the portal. Once the budget is completed, enter the data in the relevant areas of the application and attach the spreadsheet in the Documents section of the application.

Refer to the Instructions within the Detailed project budget to assist you in completing the budget.

Activity details

The Activities section is where you will provide a detailed description of your planned activities, including key milestones and descriptions of your planned performance measures as well as how you will report on results.

The activities will be assessed to determine if they have been clearly planned and described, and if they are aligned with the project's goals, objectives and purpose.

The project start and end dates are automatically determined by the date that work on the first activity will take place and the last date that work on the last activity will take place. The fiscal year begins April 1 and ends on March 31.

Activity title

Provide a precise name for the activity, which clearly reflects its intended purpose.

Activity start date

Enter the date that the individual activity will start.

Activity end date

Enter the date that the individual activity will finish.

Target market

Enter the location(s), including the country, where the individual activity will take place.

Activity description

Provide a description of the activity that clearly outlines the tasks that you would like to undertake. Be specific to help reviewers visualize the activity. Be sure to address the following questions (who, what, where, when, why, how) in your response:

  • where and when will the project take place?
  • how long will it take to complete?
  • what are your methods for delivering the project?
  • what difference will the project make?
  • who will participate/benefit?
  • what makes the activity worth funding?

Your activity description should also provide assurances that your activity:

  • follows a logical sequence to completion
  • defines a successful outcome for the activity
  • shows the advancement expected from the activity

Eligible activities for the program include:

  • immediate financial and technical support to address impacts of trade disruptions and assist with response measures
  • market research to identify potential new markets, assess competition, and understand consumer needs
  • trade strategies, branding strategies, and marketing plans for new markets based on market research and consumer needs
  • incoming, outgoing and exploratory missions to advance market development and trade, including trade shows
  • technical training for buyers and channel intermediaries (for example, retail buyers and resellers) about Canadian products and product handling
  • in-market promotion and social media campaigns
  • translation, localization or interpretation services for adapting to markets
  • industry-to-industry trade advocacy and multilateral industry meetings and conferences to resolve trade barriers and issues

You must explain how the activities will either

  • support the long-term growth of the sector
  • help reduce current and future trade uncertainties

You must also explain how each activity's benefits and impacts:

  • diversify into high-growth and non-traditional markets
  • address tariffs and trade disruptions.

Performance measures

The program aims to open new, non-traditional markets and expand export activities to diversify and increase the volume and value of Canadian exports and interprovincial trade.

Your application must show how the activities support the following outcomes and outputs:

  • address the industry or sector need
  • provide clearly defined targets and performance indicators

The performance indicators used to measure the relevance and effectiveness of the program include:

  • number of new markets explored or accessed
  • number and value of activities supported in the new markets
  • results from market activities (for example, market research, promotional reach or uptake, leads, sales, etc.)
  • percentage and value of increased exports to new markets
  • number of trade issues addressed
  • results of trade advocacy activities

Activity cost by fiscal year

Provide the AAFC and non-AAFC funding amounts for the activity by fiscal year. This section collects information on where your project funding is coming from. The amounts you input here will be summarized in the Funding Sources section of the application. The available fiscal years for each activity are determined by the activity's individual start and end date.

AAFC funding

The amounts that you're requesting from AAFC.

Non-AAFC funding

The remaining funding for the activity coming from you, your industry or partner, and/or other government.

Non-AAFC breakdown by funding source

In this section, you must show where the non-AAFC funding is coming from for the activity.

If you input a total of $1,000 coming from non-AAFC sources in Activity cost by fiscal year, then you must list how much of that amount is funded by you, your industry or partner, and/or other government.

Confirm all activities have been added for this project

After you list all of the project activities, you must click on "I confirm" before you can move to the next section of the application.

Eligible costs

This section details eligible costs and limitations under this program. Use the following information to complete your budget.

Activities are not eligible to be funded under multiple programs. Activities and the specific costs included or approved under the core AgriMarketing Program that may be deemed eligible under the Market Diversification for National Industry Associations, will be assessed as part of the review process.

AAFC will only fund project-related expenditures that are pertinent, reasonable and essential to accomplish the objectives of an eligible project and that fall under the following cost categories:

Administrative costs
Administrative costs – eligible cost items

Administrative costs are defined as the organizations' expenses (such as fundamental operational costs) not directly related to undertaking the project activities but necessary for the organization to manage activities outlined in the work plan and to administer the reporting requirements of the contribution agreement, including project management costs.

Administrative fees will be calculated at a 10% flat rate that will be cost-shared. Under the 10% flat rate, administrative cost items do not need to be detailed, negotiated or substantiated when submitting a claim. However, if subject to a compliance audit, the recipient may be asked to supply supporting documentation. For this purpose, it is important to keep in mind the following examples.

Administrative costs means costs related to:

  • project management costs: management and administrative staff wages not directly related to the outcome of projects, including employees who negotiate service contracts, pay the invoices, manage the project budget, monitor and/or prepare the claims and any financial or progress/performance reports for the project
    • salaries, Mandatory Employment Related Costs, and benefits and/or contract services
  • administrative office supplies and expenses
    • basic telephone fees (including fax lines) and cell phones
    • hydro
    • materials and office supplies (for example, pens, pencils, paper, envelopes, cleaning supplies, subscriptions)
    • monthly internet fees
    • postage and courier fees
    • office equipment (for example, computers, printers, photocopiers)
    • office space (rent) and related utilities, maintenance and property taxes
  • administrative information technology (IT) products and services, including maintenance
  • other overhead type expenditures relating to the organization's office
Administrative costs – limitations/explanations
  • Don't include administrative costs in your application; the application form will calculate it automatically at a 10% flat rate. This flat rate has been developed to represent the cost of undertaking the administration functions of the contribution agreement
  • You may also choose to not claim administrative costs, and opt-out of the flat rate
  • To ease administrative burden, these costs do not need to be detailed at the time of application and will not be negotiated or need to be validated when submitting a claim
  • These costs will be funded at the approved program cost-share ratio
  • Individual capital asset expenditures over $100,000 are not eligible for administrative costs

Note: You must keep all documentation of these costs. If you're subject to an audit, you'll need to supply the supporting documents at that time.

Salaries and benefits
Salaries and benefits – eligible cost items

Salaries and benefits paid to or on behalf of staff to execute activities outlined in the project work plan. These costs do not include completing financial or performance reports for the project.

  • Includes Mandatory Employment Related Costs, Employment Insurance, Canada Pension Plan, Quebec Pension Plan, vacation pay and benefits
  • Benefits mean payments an employer must make by company policy or a collective agreement such as contributions to a group pension plan
Salaries and benefits – limitations/explanations
  • Salaries and benefits and must be additional to existing costs
  • Contributions toward salaries and benefits would normally not exceed 25% of project costs
  • Performance pay (for example, bonuses) is ineligible
  • Costs must be substantiated through supporting documentation, such as timesheets
  • Timesheets must be maintained for employees who work less than 100% of their time on the project
  • If your application is successful, you should expect to complete timesheets for employees working on the project
  • For further clarification, salary and benefit costs do not include incentive amounts such as performance pay (for example, bonuses), or benefits that are considered perks, such as a gym membership or parking allowance
  • Severances are not eligible
  • Benefit costs must not exceed 25% of the eligible salary costs for each employee who works on the project
Contracted services
Contracted services – eligible cost items

Professional or specialized services for which a contract is entered into, such as:

  • inspection
  • consultant/expert services
  • installation/construction
  • financial auditing (required for the project)
  • environmental assessment
  • research
  • interpretation and translation services
  • project management to undertake activities
Contracted services – limitations/explanations
  • A contract should be in place with the contractor, including payment terms and deliverables
  • Recipients must use a fair and competitive or otherwise justifiable and generally accepted sound business process that results in competent and qualified contractors working on the project
  • Materials developed for domestic activities must be available in French and English
Travel
Travel – eligible cost items

Travel costs must be directly related to the project, excluding those undertaken under contract between the recipient and another party (for example, a contractor or professional service provider), such as:

  • per diems (meals, incidentals and taxis)
  • accommodations
  • transportation, such as airfare, rail and ground transportation
  • hospitality
  • the purchase of eligible carbon offset credits from a vendor that has received third-party verification and adheres to internationally agreed standards, including Gold Standard, VER+, VERRA (formerly VCS, Verified Carbon Standard), or B.C. Offset System
Travel – limitations/explanations
  • Travel costs must not exceed the rates as stated in the Directive on Travel, Hospitality, Conference and Event Expenditures
  • Hospitality costs should be included in your application budget, and approved by the program prior to incurring costs to confirm the costs are reasonable and align with Government of Canada policies and directives
  • Economy airfare for all travel. Bookings should be made as far in advance as possible. Seat selection and baggage costs are eligible, but not premium seat upgrades
  • If a higher class is purchased, you must get proof of the flight's economy rate for reimbursement purposes
  • When travel is approved, claimants can claim these expenses using one of the following options:
    1. claim the applicable per diem amount listed below
    2. claim actual travel costs up to the maximum daily amount listed below
  • The per diems will contribute to covering the costs for individual travel including:
    • accommodation (not included in same-day domestic or international trips)
    • meals
    • local or in-city transportation at the destination (buses, taxis, vehicle rentals, etc.)
    • ground transportation, including parking, to and from the public carrier terminal
    • entry documents (passports and visas)
    • insurance (all types)
    • required inoculations, vaccinations, x-rays and certificates of health
    • dependent care
    • incidentals (personal phone calls, laundry, gratuities, currency exchange fees, etc.)
  • Whether using option (a) or (b), invoices for daily travel costs will not be required, however, proof of travel is required for the claim (for example, boarding pass, hotel invoice, trip report). Recipients must also keep all invoices and proof of payment per the terms of their agreement.

If using option (a), per diems can be claimed for every day on travel status as follows:

  • travel within Canada:
    • trip outside the traveller's headquarters with no overnight stay: $100 CAD/day
    • trip outside the traveller's headquarters with an overnight stay: $400 CAD/day
  • travel outside Canada:
    • trip outside the traveller's headquarters with no overnight stay: $125 CAD/day
    • U.S. trip outside the traveller's headquarters with overnight stays: $475 CAD/day
    • Any International (non-U.S.) trip outside the traveller's headquarters with overnight stays: $575 CAD/day
  • Note: for multi-day trips, day of departure and day of return is eligible for the overnight per diem rate

If the traveller's final destination is more than 50km (100km roundtrip) from headquarters, then the additional transportation costs are eligible as follows:

  • Air
    • Economy class for domestic travel
    • Economy or premium economy class for international travel
    • Baggage costs, seat selection fees and reservation change fees are eligible
    • If first class or business class is chosen, only the applicable economy or premium economy class fare for the same itinerary is eligible
      • Proof of eligible costs must be provided
      • If purchasing a prepaid package of electronic one-way flight credits used for travel within a selected geographic zone during a specific period (a flight pass), the pro-rated amount for one trip may be claimed as long as it is cheaper or equivalent to the economy rate for the same itinerary
      • Proof of the economy rate will need to be provided
  • Rail
    • Next highest class after the full economy class
  • Private vehicle
    • $0.575/km for any domestic day trip
    • Parking and tolls
    • Gas is included in the kilometric rate
      • Travellers shall use the most direct, safe and practical road routes and shall claim only for distances necessarily driven while on travel status
    • private vehicle is not to be used if more expensive than rental, rail or air
  • Rental vehicle
    • The cost for an intermediate vehicle (or the cost of a larger vehicle, based upon factors such as, but not limited to, safety, the needs of the traveller, and the bulk or weight of goods transported)
    • Gas
    • Parking at the destination and tolls
    • Collision damage waiver
    • Any fuel service charges provided by the car rental company are not eligible
  • Bus or motor coach
    • A bus/motor coach may be eligible based upon factors such as the needs of the traveller(s), and the bulk or weight of goods transported
    • Any fuel service charges provided by the car rental company are not eligible
Capital expenditures
Capital expenditures – eligible cost items

Capital assets are tangible assets that are purchased, constructed, developed or otherwise acquired and:

  • are used in the production or supply of goods, the delivery of services or to produce program outputs
  • are not intended for resale in the ordinary course of operations
  • the cost of which is considered to include the purchase price plus other acquisition costs, such as installation costs, freight charges, transportation insurance costs, duties, and the non-refundable portion of provincial sales taxes, GST/HST or other value-added taxes
  • have a useful life in excess of 1 year and a per item cost greater than $10,000
Capital expenditures – limitations/explanations
  • Capital costs are limited to displays purchased for trade show and promotional purposes that are required for the project, have a useful life extending beyond one fiscal year and are intended to be used on a continuing basis
  • To be eligible, the capital expenditure must be directly required for the project
  • Capital costs over $10,000 need to be included in the project budget and must be pre-approved by AAFC at the time of application, regardless of how it is cost-shared between AAFC and other sources
  • Where several related assets are required, the cumulative cost of these assets should be considered as one and require pre-approval if over $10,000
  • The purchase of land, buildings, or equipment is an ineligible cost
  • Minor assets and capital items not specifically required for the execution of a project are ineligible
  • Individual capital expenditures over $100,000 are not eligible for administrative costs
Other direct project costs
Other direct project costs – eligible cost items

Other costs for project-related deliverables, such as:

  • shipping
  • conference or registration fees
  • licensing fees
  • construction material costs
  • translation
  • printing expenses
  • marketing costs related to production of materials/documents/marketing plans
  • recruitment of volunteers (only for charities and not-for-profit organizations)
  • meeting room rentals, including audio-visual equipment rentals
Other direct project costs – limitations/explanations
  • The value of product samples purchased from a member and claimed to AAFC should normally be the member's production cost, not the retail price
  • Ineligible project costs include, but are not limited to:
    • costs not specifically required for the project
    • costs of entertainment, gifts, prizes and giveaways
    • normal costs of establishing a commercial operation
    • the refundable portion of the GST, HST, value-added taxes, or other items for which a refund or rebate is received
    • banking charges and fees, such as interest and credit card fees
    • business cards, season greeting cards and subscriptions to publications
    • memberships in trade and professional organizations
    • retail listing fees and slotting charges
    • costs being reimbursed under an existing federal, provincial, territorial, or municipal program
    • costs toward ongoing/regular communication with members, such as website and database maintenance, annual general meetings, and value chain roundtables
    • costs incurred to benefit an individual for-profit company as opposed to generic activities to benefit the overall sector

Ineligible costs cannot be counted as cash contributions toward the project. The applicant and partners cannot include them in their cost-share.

5. Funding sources

Complete this section after entering all project activities. The Project funding table is pre-populated based on information submitted in Section 4 (Activities).

See Funding, Cost-sharing and Sources of funding for information on cost-sharing, sources of funding, and government funding stacking limits.

This is where you will show how you plan on funding your share of the project. Enter your share of the cash funding which will come from:

  • you directly (your organization)
  • industry/partners (your members, industry partners, sponsors, etc.)
  • other government:
    • other federal government departments, agencies, and crown corporations
    • provincial/territorial governments, agencies, and crown corporations
    • municipal administration

Within each funding type, provide the name of the funding source, as well as the cash amounts.

In the description box, provide the necessary level of detail to show what activity and/or cost the specific funding is tied to.

6. Budget summary

Review all information in this section. The budget summary is calculated from the addition of all activities, and you must return to the Activities section to make any changes.

Reminder: The amounts in the Detailed project budget document need to match the information presented in this section.

7. Documents

In addition to the application form, you must submit the following documents to AAFC:

Required: Detailed project budget

The budget breakdown for each activity is required on the AAFC-provided Excel spreadsheet.

If applicable: Capital asset pre-approval for grants and contributions programs

All eligible capital asset purchases over $10,000 must be pre-approved by the program using the AAFC Capital Asset pre-approval template.

Required: Copy of the organization's certificate or articles of incorporation

Certificates and articles of incorporation are issued and filed, respectively, by or with provincial, territorial or federal government that document the organization's status as a legal entity.

Documentation not required for current recipients or active applicants under the core AgriMarketing Program and for First Nations, Band Councils and Tribal Councils.

Additional options for other Indigenous applicants:

  • director's resolution
  • self-government agreement or modern treaty agreement
  • legal document stating they are a legal entity can be accepted as proof the organization is a legal entity

Required: A Copy of the last 2 years' financial statements

  • statements for the last 2 years
  • most recent interim financial statement

Required: Membership listing

A list of all your members.

Documentation not required for current recipients or active applicants under the core AgriMarketing Program, unless the membership listing has changed in the previous 12 months.

If available: Project endorsement letters/letters of support

Letters of support from organizations indicating they believe there is a need for the proposed project and expressing hope that the proposed project will be accepted.

8. Contacts

Primary contact

Enter the contact information of the person in your organization who will respond to inquiries about this application.

First name and last name

Provide the name of the person in your organization who will be AAFC's primary contact about this application.

Email address

Provide the email of the primary contact. Please note that AAFC will use this information to communicate with your organization about the application.

Language of correspondence

Provide the preferred language of the primary contact for written and verbal communication.

Position title

Provide the position title of the primary contact. For example, Business Owner, President, Executive Director.

Phone numbers and fax number

Provide the telephone number(s) of the primary contact. If applicable, provide a fax number. AAFC will use this information to communicate with your organization about the application.

Project contact

If your project is approved for funding, this is the person who will discuss the project with AAFC. This person can be the same as the Primary Contact.

Indicate if you're the project contact or if you need to enter a new contact. If entering a new contact enter the following:

First name and last name

Provide the name of the person in your organization who will be AAFC's project contact for this application.

Email address

Provide the email of the project contact. Please note AAFC will use this information to communicate with your organization about the application.

You will also need to enter the following if you're the project contact or if entering a new contact.

Language of correspondence

Provide the preferred language, English or French, of the project contact for written and verbal communication.

Position title

Provide the position title of the project contact. For example, Business Owner, President, Executive Director.

Phone numbers and fax number

Provide the telephone number(s) of the project contact. If applicable, provide a fax number. AAFC will use this information to communicate with your organization about the project.

9. Declarations

Read and complete the declarations.

10. Review and submit

After you complete your application form and include the additional documents, please submit your application.

If you have any trouble when you complete or submit the application, please contact the program.

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