Learn how your company or organization can benefit from export advice and guidance to help you achieve your international business goals. With our on-the-ground presence in 161 cities worldwide and our offices across Canada, the Trade Commissioner Service is everywhere you do business.
Video transcript
[Quick fade up from black.]
[Fade up to see an aerial shot of a freighter, fully loaded, travelling out at sea.]
[Cut to a shot of a man in a suit standing against a white background. He is speaking slightly off camera.]
Nathan Funk: A trade commissioner's role…
[Cut to a shot of clouds moving in the sky. A red bar fades onto the screen from left to right. The title of the video appears within the red bar.]
Text on screen: Canadian Agri-Food Trade Commissioners
…is to help exporters prepare for international trade.
[An airplane flies across the screen from left to right. As the plane flies across the screen the title changes.]
Text on screen: At Your Service
[Cut to a shot of a transport truck driving quickly down a road.]
[Cut to a wide time lapse shot of a European city.]
[Cut to a close up shot of a menu board outside a restaurant in a European city.]
[Cut to an outdoor café filled with people.]
[Cut to a shot of a woman wearing a black jacket standing against a white background. She is speaking slightly off camera.]
Nora Grütters: We have offices around the world and in Canada.
[The shot quickly changes to show a blurred globe against which text appears.]
Text on screen: Over 160 offices worldwide
[The shot changes to show the skyline of a European city at night and during the day.]
[The shot changes to show a very busy street in a European city. There are people as far as the eye can see.]
[Cut back to Nora Grütters standing against a white background.]
We provide market knowledge.
[Cut to a different woman standing against a white background and speaking slightly off camera.]
Julie Ferguson-Ceniti: You want to know what the consumers are buying, what the trends are.
[Cut back to a close up shot of Nora.]
Nora: We can provide you with statistics.
[Cut back to a shot of Julie.]
Julie: We are everything you need to know about the market. That's us.
[Cut to a shot of a train in a freight yard being loaded with cargo.]
[Cut to a time lapse shot of a European city skyline changing from dusk to darkness.]
[Cut to a time lapse shot of a neighbourhood in a European city.]
[Cut back to a shot of Julie.]
The Agri-Food Trade Commissioners are really super specialized.
[Cut back to a shot of Nathan.]
Nathan: An Agri-Food Trade Commissioner would be one that's more specialized, of course.
[Cut back to a shot of Nora.]
Nora: …highly specialized expert in anything that relates to food.
[Cut back to a shot of Nathan.]
Nathan: We know what you need to do in order to get your product in the market…
[Text appears on screen.]
Text on screen: Nathan Funk, Agri-Food Trade Commissioner
…and whether or not your product is suited to the market.
[Cut back to a shot of Julie. Text appears on screen.]
Text on screen: Julie Ferguson-Ceniti, Agri-Food Trade Commissioner
Julie: When you're looking to export to a market like Europe, or Japan, or China…
[Cut to a series of shots illustrating the places that Julie mentions.]
[Cut back to a shot of Julie.]
…we know what the consumers are looking for, we know what the distributors are looking for…
[Cut to a shot of Nora.]
[Text appears on screen.]
Text on screen: Nora Grütters, Agri-Food Trade Commissioner
Nora: Whether the packaging is right, or whether there are taste preferences…
[Cut to a shot of an Asian neighbourhood within a European city.]
…we would know.
[Cut to a shot of Julie.]
Julie: We are really your eyes, your ears. We are your database.
[Cut to a shot of people, all wearing suits, having a discussion.]
Nora: We help you establish business contacts.
[Cut to a shot of Nora.]
We provide market intelligence and we troubleshoot if there's a problem with your product.
[Cut to an overhead shot of a group of people working around a computer.]
[Cut to a shot of Julie.]
Julie: We are the vitamins for your company.
[Cut to a close up shot of a maple leaf shaped bottle being filled with Canadian maple syrup.]
[Cut back to a shot of Julie.]
One of the first things that you would do if you're looking at exporting to anywhere overseas is contact your trade commissioner service.
[Cut to a shot of Nora.]
Nora: We are matchmakers. So we put you in touch with the right people interested in your product.
[Cut back to a shot of Julie.]
Julie: That's what we're there for. We're there to help you and to make sure that you're successful.
[Cut to a time lapse shot of the harbour of a large city. Text appears on screen.]
Text on screen: Contact Us Today
Text on screen: tradecommissioner.gc.ca
[Cut to the animated Canada wordmark on a white background.]
Text on screen: Canada, Her Majesty the Queen in Right of Canada, as represented by the Minister of Agriculture and Agri-Food (2015).
[Funky piano music fades out.]
[Fade to black.]