Customized Report Service – Canadian poultry meat trends

Note: This report includes forecasting data that is based on baseline historical data.

Summary

Per capita consumption of meat by Canadian consumers was Can$601.1 in 2021, up from Can$523.9 in 2017, and it is projected to increase to Can$723.1 by 2026. In 2021, Canadian consumer expenditure on meat accounted for 20.5% of total food expenditure, an increase of a compound annual growth rate (CAGR )of 1.1% (2017-2021). While, per capita consumption of poultry by Canadian consumers was 35.8 kilograms in 2021, up from 33.4 kilograms in 2017, and it is projected to increase to 37.0 kilograms by 2026.

In 2021, retail sales of fresh meat in Canada were valued at Can$14.7 billion (2.8 million tonnes), an increase of 2.5% from Can$13.4 billion (2.6 million tonnes) in 2017. Poultry meat was the leading category in terms of sales that year with Can$4.9 billion (1.4 million tonnes), followed by beef and veal (Can$4.7 billion/692.2 thousand tonnes). During the 2017-2021 period, sales of poultry meat recorded the largest sales growth with a CAGR of 4.2%. Sales of fresh meat is forecast to grow by 2.7% during the 2022-2026 period, and reach Can$16.9 billion (3.1 million tonnes) in 2026.

In 2021, retail sales of processed poultry meat (i.e., chicken, duck, turkey) were valued at Can$1.1 billion (65.5 thousand tonnes). Processed poultry meat include products such as poultry-based burgers, sausages, breaded chicken fillets, mortadella, pâté, chicken wings in sauce, chicken drumsticks with seasoning, turkey with breadcrumb coating, duck à l'orange, turkey sausages, etc. From 2017 to 2021, sales of processed poultry meat grew by a CAGR of 4.4%, and quantity increased by 2.1%. In 2021, chilled processed poultry was the leading category with sales valued at Can$679.3 million (31.7 thousand tonnes), followed by frozen processed poultry (Can$392.1 million/32.7 thousand tonnes) and shelf table processed poultry (Can$13.7 million/1.1 thousand tonnes).

According to data from Mintel, 612 processed poultry products were launched in Canada between 2017 and 2021. Unflavored/plain, roasted/toasted, and barbecue/BBQ/barbacoa were top flavors of newly released processed poultry products launches while ethical-environmentally friendly package, no additives/preservatives, and ethical-recycling were top claims associated with processed poultry products released during the prescribed period. Western Family, PC President's Choice, and Maple Lodge Farms Zabiha Halal were the three brands with the most launches in the past five years.

 

Consumption and spending

Per capita consumption of meat by Canadian consumers was Can$601.1 in 2021, up from Can$523.9 in 2017, and it is projected to increase to Can$723.1 by 2026. In 2021, Canadian consumer expenditure on meat accounted for 20.5% of total food expenditure, an increase of a CAGR of 1.1% (2017-2021). While, per capita consumption of poultry by Canadian consumers was 35.8 kilograms in 2021, up from 33.4 kilograms in 2017, and it is projected to increase to 37.0 kilograms by 2026.

Canadianper capita meat consumption in Can$, historical and forecast
Category 2017 2021 CAGR* % 2017-2021 2022 2026 CAGR* % 2022-2026
Consumer expenditure on food 2,674.6 2,937.1 2.4 3,114.1 3,578.5 3.5
Consumer expenditure on meat 523.9 601.1 3.5 631.9 723.1 3.4

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Canadianper capita meat consumption in kilograms, historical and forecast
Category 2017 2021 CAGR* % 2017-2021 2022 2026 CAGR* % 2022-2026
Total 69.0 70.0 0.4 70.0 69.9 0.0
Beef 18.3 17.4 −1.2 17.2 16.5 −1.1
Pig 16.4 15.9 −0.7 15.8 15.6 −0.4
Poultry 33.4 35.8 1.7 36.1 37.0 0.6
Sheep 1.0 1.0 0.0 1.0 0.9 −0.8

Source: Organisation for Economic Co-operation and Development (OECD) Data 2022

*CAGR: Compound Annual Growth Rate

Market size

Fresh meat

In 2021, retail sales of fresh meat in Canada were valued at Can$14.7 billion (2.8 million tonnes), an increase of 2.5% from Can$13.4 billion (2.6 million tonnes) in 2017. Poultry meat was the leading category in terms of sales that year with Can$4.9 billion (1.4 million tonnes), followed by beef and veal (Can$4.7 billion/692.2 thousand tonnes). During the 2017-2021 period, sales of poultry meat recorded the largest sales growth with a CAGR of 4.2%. Sales of fresh meat is forecast to grow by 2.7% during the 2022-2026 period, and reach Can$16.9 billion (3.1 million tonnes) in 2026. During this period, sales of lamb, mutton and goat are forecast to record the largest growth with 3.6%.

In 2021, sales of poultry meat were valued at Can$4.9 billion , an increase of 4.2% from 2017. During the 2017-2021 period, volume sold of poultry meat increased from 1.2 million tonnes to 1.4 million tonnes, representing an increase of CAGR at 2.2%. Sales of poultry meat are forecast to grow by 3.6% during the 2022-2026 period and reach Can$6.0 billion (1.5million tonnes). Quantity of poultry meat sales is forecast to grow by a CAGR of 0.6% during this period.

Retail sales of fresh meat in Canada in Can$ million, historical and forecast
Category 2017 2021 CAGR* % 2017-2021 2022 2026 CAGR* % 2022-2026
Total - Meat 13,345.1 14,753.2 2.5 15,215.5 16,924.1 2.7
Poultry 4,229.7 4,987.8 4.2 5,218.4 6,018.4 3.6
Beef and veal 4,291.3 4,890.5 3.3 5,050.1 5,630.2 2.8
Pork 4,690.2 4,728.8 0.2 4,796.1 5,108.2 1.6
Lamb, mutton and goat 108.8 119.8 2.4 124.2 139.2 2.9
Other meat 25.1 26.2 1.1 26.7 28.1 1.3

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Retail volume of fresh meat in Canada in '000 tonnes, historical and forecast
Category 2017 2021 CAGR* % 2017-2021 2022 2026 CAGR* % 2022-2026
Total - Meat 2,621.8 2,808.3 1.7 2,871.1 3,027.0 1.3
Poultry 1,265.3 1,382.2 2.2 1,389.5 1,480.9 1.6
Pork 637.0 706.6 2.6 722.2 752.9 1.0
Beef and veal 693.1 692.2 0.0 731.7 764.0 1.1
Lamb, mutton and goat 24.9 25.9 1.0 26.3 27.8 1.3
Other meat 1.4 1.4 −0.5 1.4 1.4 −0.6

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Processed poultry meat

In 2021, retail sales of processed poultry meat (that is, chicken, duck, turkey) were valued at Can$1.1 billion (65.5 thousand tonnes). Processed poultry meat include products such as poultry-based burgers, sausages, breaded chicken fillets, mortadella, pâté, chicken wings in sauce, chicken drumsticks with seasoning, turkey with breadcrumb coating, duck à l'orange, turkey sausages, etc. From 2017 to 2021, sales of processed poultry meat grew by a CAGR of 4.4%, and quantity increased by 2.1%. In 2021, chilled processed poultry was the leading category with sales valued at Can$679.3 million (31.7 thousand tonnes), followed by frozen processed poultry (Can$392.1 million/32.7 thousand tonnes) and shelf table processed poultry (Can$13.7 million/1.1 thousand tonnes).

Retail sales increased across all processed poultry categories between 2017 and 2021. Sales of frozen processed poultry recorded the largest growth during this period, with a CAGR of 4.5%, followed by chilled processed poultry (4.4%) and shelf stable processed poultry (1.7%). For the 2022-2026 period, sales of processed poultry are forecast to grow by 1.6%. Sales of shelf stable processed poultry, chilled processed poultry and frozen processed poultry are forecast to grow by 0.4%, 2.0% and 0.9% respectively,

Between 2017 and 2021 quantity of processed poultry grow by 2.1%. During this period, quantity of frozen processed poultry meat recorded the largest growth with 2.6%, while quantity of shelf stable poultry and chilled processed poultry increase by 0.0% and 1.7% respectively. Quantity sold of processed poultry are forecast to decline across all categories between 2022-2026.

Retail sales of processed poultry meat in Canada, in Can$ million, historical and forecast
Category 2017 2021 CAGR* % 2017-2021 2022 2026 CAGR* % 2022-2026
Total processed poultry 913.1 1,085.1 4.4 1,093.5 1,165.1 1.6
Shelf stable processed poultry 12.8 13.7 1.7 13.6 13.8 0.4
Chilled processed poultry 571.5 679.3 4.4 687.1 743.5 2.0
Frozen processed poultry 328.8 392.1 4.5 392.8 407.8 0.9

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Retail volume of processed poultry meat in Canada in '000 tonnes, historical and forecast
Category 2017 2021 CAGR* % 2017-2021 2022 2026 CAGR* % 2022-2026
Total processed poultry 60.2 65.5 2.1 63.4 58.1 −2.2
Shelf stable processed poultry 1.1 1.1 0.0 1.1 1.0 −2.4
Chilled processed poultry 29.6 31.7 1.7 30.8 28.6 −1.8
Frozen processed poultry 29.5 32.7 2.6 31.5 28.5 −2.5

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Competitive landscape

Company

In 2021, Maple Leaf Foods Inc was the leading company in term of processed poultry sales. The company was leading across all the categories. In 2021, the company held a share of 74.7% in the shelf stable processed poultry, a 33.1% share in the chilled processed poultry market and 39.4% in the Frozen processed poultry market. Between 2017 and 2021, the company's sales of chilled processed poultry grew by a CAGR of 5.4%, reaching Can$224.9 million in 2021. Olymel SEC/LP was the second leading company of chilled processed poultry in terms of sales with Can$118.3 million, representing a market share of 17.4%.

Company retail share (in Can$ million) in the processed poultry meat sector, 2017 to 2021
Category Company name 2017 2018 2019 2020 2021 CAGR* % 2017-2021
Shelf stable processed poultry Maple Leaf Foods Inc 9.5 9.2 9.1 10.5 10.3 2.0
Ouimet Tomasso Inc 0.4 0.4 0.4 0.5 0.5 5.7
Grace Kennedy & Co Ltd 0.3 0.3 0.3 0.4 0.4 7.5
Private Label 2.0 1.9 1.9 2.2 2.1 1.2
Others 0.5 0.5 0.5 0.5 0.5 0.0
Total 12.8 12.4 12.2 14.1 13.7 1.7
Chilled processed poultry Maple Leaf Foods Inc 182.4 187.9 198.4 226.5 224.9 5.4
Olymel SEC/LP 99.6 102.1 106.1 118.1 118.3 4.4
Maple Lodge Farms Ltd 38.2 39.4 41.0 47.9 47.4 5.5
Sofina Foods Inc 33.1 34.2 35.4 40.5 40.4 5.1
Premium Brands Holdings Corp 4.3 4.5 4.8 5.5 5.4 5.9
Private Label 52.1 53.3 55.1 61.1 60.8 3.9
Others 161.8 165.7 171.7 181.0 182.1 3.0
Total 571.5 587.1 612.5 680.6 679.3 4.4
Frozen processed poultry Maple Leaf Foods Inc 129.1 131.8 137.4 160.2 154.7 4.6
Sofina Foods Inc 60.8 62.3 63.3 74.8 71.5 4.1
Recipe Unlimited Corp   14.9 15.3 17.5 17.1  
Olymel SEC/LP 12.5 12.7 13.1 15.1 14.7 4.1
Grace Kennedy & Co Ltd     4.3 7.3 9.3  
Amy's Kitchen Inc 5.7 5.8 6.0 6.8 6.7 4.1
Cara Operations Ltd 14.3          
Private Label 57.4 57.8 59.0 66.5 63.9 2.7
Others 49.0 49.0 50.4 55.3 54.2 2.6
Total 328.8 334.4 348.9 403.7 392.1 4.5

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Company retail share (in %) in the processed poultry meat sector, 2017 to 2021
Category Company name 2017 2018 2019 2020 2021 CAGR* % 2017-2021
Shelf stable processed poultry Maple Leaf Foods Inc 74.0 74.1 74.2 74.8 74.7 0.2
Ouimet Tomasso Inc 3.4 3.4 3.4 3.3 3.3 −0.7
Grace Kennedy & Co Ltd 2.5 2.6 2.6 2.7 2.7 1.9
Private Label 15.8 15.8 15.6 15.4 15.4 −0.6
Others 4.3 4.2 4.1 3.8 3.9 −2.4
Chilled processed poultry Maple Leaf Foods Inc 31.9 32.0 32.4 33.3 33.1 0.9
Olymel SEC/LP 17.4 17.4 17.3 17.3 17.4 0.0
Maple Lodge Farms Ltd 6.7 6.7 6.7 7.0 7.0 1.1
Sofina Foods Inc 5.8 5.8 5.8 6.0 6.0 0.9
Premium Brands Holdings Corp 0.8 0.8 0.8 0.8 0.8 0.0
Private Label 9.1 9.1 9.0 9.0 8.9 −0.6
Others 28.3 28.2 28.0 26.6 26.8 −1.4
Frozen processed poultry Maple Leaf Foods Inc 39.3 39.4 39.4 39.7 39.4 0.1
Sofina Foods Inc 18.5 18.6 18.1 18.5 18.2 −0.4
Recipe Unlimited Corp   4.5 4.4 4.3 4.4  
Olymel SEC/LP 3.8 3.8 3.8 3.8 3.8 0.0
Grace Kennedy & Co Ltd     1.2 1.8 2.4  
Amy's Kitchen Inc 1.7 1.7 1.7 1.7 1.7 0.0
Cara Operations Ltd 4.4          
Private Label 17.5 17.3 16.9 16.5 16.3 −1.8
Others 14.9 14.7 14.5 13.7 13.8 −1.9

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Brand

In the shelf stable processed poultry sector, the top three brands were Maple Leaf, Cordon Bleu, and Grace Bros/Myers. Grace Bros/Myers registered the highest market share growth at a CAGR of 1.9% from 2017 to 2021.

In the chilled processed poultry sector, the top three brands were Maple Leaf, Flamingo, and Schneider. Schneider registered the highest market share growth at a CAGR of 1.4% from 2017 to 2021.

In the frozen processed poultry sector, the top three brands were Schneider, Janes, and Maple Leaf. Schneider registered the highest market share growth at a CAGR of 0.1% from 2017 to 2021.

Top processed poultry brands in Canada, retail share ( in %) 2017 to 2021
Category Brand name 2017 2018 2019 2020 2021 CAGR* % 2017-2021
Shelf stable processed poultry Maple Leaf (Maple Leaf Foods Inc) 74.0 74.1 74.2 74.8 74.7 0.2
Cordon Bleu (Ouimet Tomasso Inc) 3.4 3.4 3.4 3.3 3.3 −0.7
Grace Bros/Myers (Grace Kennedy & Co Ltd) 2.5 2.6 2.6 2.7 2.7 1.9
Private label 15.8 15.8 15.6 15.4 15.4 −0.6
Others 4.3 4.2 4.1 3.8 3.9 −2.4
Chilled processed poultry Maple Leaf (Maple Leaf Foods Inc) 17.6 17.7 17.8 18.1 18.0 0.6
Flamingo (Olymel SEC/LP) 15.7 15.6 15.6 15.6 15.7 0.0
Schneider (Maple Leaf Foods Inc) 14.3 14.3 14.6 15.2 15.1 1.4
Maple Lodge (Maple Lodge Farms Ltd) 6.7 6.7 6.7 7.0 7.0 1.1
Lilydale (Sofina Foods Inc) 5.8 5.8 5.8 6.0 6.0 0.9
Olymel (Olymel SEC/LP) 1.8 1.8 1.8 1.8 1.8 0.0
Freybe (Premium Brands Holdings Corp) 0.8 0.8 0.8 0.8 0.8 0.0
Private label 9.1 9.1 9.0 9.0 8.9 −0.6
Others 28.3 28.2 28.0 26.6 26.8 −1.4
Frozen processed poultry Schneider (Maple Leaf Foods Inc) 34.1 34.2 34.2 34.4 34.2 0.1
Janes (Sofina Foods Inc) 18.5 18.6 18.1 18.5 18.2 −0.4
Maple Leaf (Maple Leaf Foods Inc) 5.2 5.2 5.1 5.3 5.2 0.0
St Hubert (Recipe Unlimited Corp)   4.5 4.4 4.3 4.4  
Flamingo (Olymel SEC/LP) 3.8 3.8 3.8 3.8 3.8 0.0
Grace Bros/Myers (Grace Kennedy & Co Ltd)     1.2 1.8 2.4  
Amy's Kitchen (Amy's Kitchen Inc) 1.7 1.7 1.7 1.7 1.7 0.0
St Hubert (Cara Operations Ltd) 4.4          
Private label 17.5 17.3 16.9 16.5 16.3 −1.8
Others 14.9 14.7 14.5 13.7 13.8 −1.9

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Product launch analysis

According to data from Mintel, 612 processed poultry products were launched in Canada between 2017 and 2021. Unflavored/plain, roasted/toasted, and barbecue/BBQ/barbacoa were top flavors of newly released processed poultry products launches while ethical-environmentally friendly package, no additives/preservatives, and ethical-recycling were top claims associated with processed poultry products released during the prescribed period. Western Family, PC President's Choice, and Maple Lodge Farms Zabiha Halal were the three brands with the most launches in the past five years.

Product launch analysis of processed poultry products in Canada 2017 to 2021 by attribute type, item count
Product attributes Yearly launch count
2017 2018 2019 2020 2021
Yearly product launches 153 159 82 120 98
Top five claims
Ethical - environmentally friendly package 32 55 26 26 21
No additives/preservatives 28 41 23 39 28
Ethical - recycling 32 55 24 25 17
Microwaveable 55 21 15 19 23
Gluten free 22 33 25 20 24
Top five claim categories
Convenience 76 58 31 36 41
Suitable for 53 44 34 35 27
Ethical and environmental 38 67 29 31 25
Natural 32 45 25 41 32
Minus 33 37 16 16 18
Top five price groups (US dollars)
5.47 - 9.46 44 65 27 42 25
9.47 - 13.46 37 48 28 40 31
1.47 - 5.46 58 23 22 26 15
13.47 - 17.46 5 18 5 9 20
17.47 - 24.00 8 4 0 1 4
Top five launch types
New packaging 50 77 29 56 44
New variety/range extension 70 61 33 54 37
New product 21 14 5 5 10
Relaunch 11 6 13 5 6
New formulation 1 1 2 0 1
Top five flavours
Unflavoured/plain 72 59 32 43 33
Roasted/toasted 12 8 6 3 7
Barbecue/BBQ/barbacoa 9 6 3 2 3
Smoke 5 5 5 4 3
Garlic and honey 6 7 1 3 2
Top five brands
Western Family 6 10 2 17 15
PC President's Choice 4 10 6 3 3
Maple Lodge Farms Zabiha Halal 12 4 0 5 2
M&M Food Market 0 2 9 6 5
Compliments 3 1 2 10 4
Source: Mintel Global New Products Database, 2022

There are five main trends in fresh and processed poultry sector that were identified in last two years:

Meat delivery subscriptions

As the COVID-19 pandemic is likely to have a long-term impact, Canadian consumers' health precautions could offer further growth potential for online meat delivery subscriptions. Ontario-based truLOCAL is one of the leading players in this space which experienced explosive growth in 2020 with its monthly meat delivery services and looked to further expand by growing organically and acquiring an e-commerce company in early 2021. Even once the threat of the pandemic wanes, increasingly busy consumers are likely to search for more convenient meal solutions online. (Euromonitor International, 2021)

Convenience

The COVID-19 pandemic and associated quarantine measures have motivated consumers to change their cooking habits. According to Mintel, more than 50% Canadians are saying they have been cooking more with meat at home during the COVID-19 pandemic (Mintel, 2021). Convenient claims have seen an increase in launch activity in past years, mainly driven by microwavable claims. But meat and poultry brands are also innovating around easy to cook and easy to prepare methods, which can appeal to lockdown cooks.

Natural and hormone-free claims

According to Mintel, North America has the biggest market share of meat and poultry product launches promoting natural and free-from claims. While the natural claims are dominated by the no additives/preservatives, the all-natural launches have continued to increase. The free-from claims are vastly represented by hormone-free products as companies are trying to win the trust of consumers who are concerned about growth hormones or antibiotics (Mintel, 2021).

Animal welfare

The welfare of farm animals remains a major concern for Canadian consumers who are becoming more worried about intensive animal farming and the conditions in which animals are reared, transported and slaughtered. A survey from Mintel found that 70% of Canadian adults would be willing to pay more for meat in order for animals to be treated more humanely (Mintel, 2021). Despite these concerns, launches of meat and poultry products with animal welfare claims remains low in North America (Mintel, 2021).

Regenerative farming

Meat and poultry brands in North America are currently embracing regenerative farming practices to offer more eco-friendly and animal welfare-conscious products. While many consumers in North America like the taste of meat, and many see it as indispensable for a balanced diet. More consumers have become concerned about the environmental impact of raising red meat. Over the past year, a select number of forward-looking meat companies have ventured beyond the usual ecological commitments (eg recyclable packaging) and integrated the principles of regenerative agriculture into their production(Mintel, 2021). While it's yet to expand across mainstream meat production, regenerative farming aims to make animal agriculture part of the solution to climate change and help meat companies show commitment to the planet's future (Mintel, 2021). These initiatives give consumers reassurance that the animal protein they eat is sustainable to the environment.

Product examples

Spicy Supreme Chicken Frankfurters

Source: Mintel, 2022
Company Maple Lodge Farms
Brand Maple Lodge Farms Zabiha Halal
Category Poultry products
Store type Mass merchandise / hypermarket
Date published March 2022
Launch type New variety / range extension
Price in local currency Can$5.77
Price in US dollars 4.53
 

Maple Lodge Farms Zabiha Halal Spicy Supreme Chicken Frankfurters are now available. The halal certified product is claimed to be Canada's number one halal brand. It has been inspected and passed by the Canadian Sanitary Authority and retails in an 900 gram pack containing 10 units and bearing the Facebook logo and preparation instructions, including a microwave option.

Black Forest Smoked Turkey Breast

Source: Mintel, 2022
Company Olymel
Brand Olymel
Category Poultry products
Store name Metro
Store type Mass merchandise / hypermarket
Date published September 2021
Launch type New packaging
Price in local currency Can$6.99
Price in US dollars 5.45
 

Olymel Black Forest Smoked Turkey Breast has been repackaged. It is said to be an excellent source of protein, and is free from gluten, nitrite and artificial preservatives. The product contains 17% meat protein, and retails in a 175 gram re-sealable pack bearing the Purchase and Give Back logo and a QR code.

Organic Grain Fed Chicken

Source: Mintel, 2022
Company Metro Brands
Brand Irresistibles Organics
Category Poultry products
Store name Metro
Store type Mass merchandise / hypermarket
Date published February 2021
Launch type New variety / range extension
Price in local currency Can$19.82
Price in US dollars 15.54
 

Irresistible Organics Organic Grain Fed Chicken has been added to the range. The organic certified chickens have been raised and fed with organic vegetable grains and free from antibiotics. This air-chilled product retails in a 1.638 kilogram easy-opening pack, featuring the Ecocert. Facebook and Aliments Bio Préparés au Québec logos.

Natural Shredded Chicken

Source: Mintel, 2022
Company Maple Leaf Foods
Brand Maple Leaf
Category Poultry products
Store name Save-On-Foods
Store type Supermarket
Date published January 2021
Product source Shopper
Launch type New variety / range extension
Price in local currency Can$7.99
Price in US dollars 6.25
 

Maple Leaf Natural Shredded Chicken is now available. The fully cooked product is described as slow roasted shredded chicken that is prepped and ready to use in quick and delicious favourites like salads, power bowls, sandwiches, wraps, tacos, casseroles, stews, pasta, rice, pizza, omelettes, soups and chili. It contains 24% meat protein, is made with natural ingredients, contains no artificial preservatives, has been inspected and passed by the Canadian Sanitary Authority, and retails in a 250 gram recyclable pack bearing the Carbon Zero logo.

Boneless Chicken Breasts

Source: Mintel, 2022
Company M&M Food Market
Brand M&M Food Market
Category Poultry products
Store name M&M Meat Shops
Store type Specialist retailer
Date published May 2020
Launch type New variety / range extension
Price in local currency Can$12.99
Price in US dollars 9.22
 

M&M Food Market Boneless Chicken Breasts are individually wrapped, boneless, skinless and seasoned chicken breasts with fillets removed, are raised without the use of added hormones and contain 19% meat protein. The uncooked microwaveable product is low in fat and sodium and has been inspected the Canadian Sanitary Authority. It retails in a 500 gram pack containing four units.

For more information

The Canadian Trade Commissioner Service:

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Resources

  • Euromonitor International, December 2021, Processed Meat, Seafood and Alternatives To Meat in Canada
  • Mintel, January 2021, A year of innovation in meat & poultry, 2020
  • Mintel, December 2021, A year of innovation in meat & poultry, 2021
  • Mintel Global New Products Database, 2022
  • OECD Data, May 2021, Meat consumption

Customized Report Service – Canadian poultry meat trends
Global Analysis Report

Prepared by: Zhiduo Wang, Market Analyst

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