Note: This report includes forecasting data that is based on baseline historical data.
Vitamins market size
During the three year pandemic period in Chile, the demand for Vitamins continued to be high: in 2020, it reached to US$52.9 million and in 2021 it reached to US$62.9 million. Although in 2022, it decreased slightly to US$54.8 million, but it surpassed 2019 level: US$46.1 million. The compound annual growth rate (CAGR) is 6.9% from 2017 to 2022. Among which demand growth for Vitamin B was the highest: CAGR 14.9%.
Multivitamins experienced the biggest sales at US$35.3 million as it benefited from the pandemic when consumers looked to boost their immune systems as part of the preventative health trend.
Consumers are searching for more innovative and interesting ways to take vitamins, leading to the further development of vitamin gummies, which are segmented by gender, age, or specific healthcare issues such as hair or skin care (Euromonitor 2022).
However in 2022, factors such as inflation, limited financial support enjoyed the previous year, and falling cases of COVID-19 in line with the country's successful rollout of its vaccination campaign, are having a significant impact on demand for vitamins, with the latter no longer considered a priority (Euromonitor 2022).
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Vitamins | 39.2 | 42.5 | 46.1 | 52.9 | 62.9 | 54.8 | 6.9 |
| Multivitamins | 26.4 | 28.3 | 30.6 | 33.6 | 40.0 | 35.3 | 6.0 |
| Single Vitamins | 12.9 | 14.3 | 15.5 | 19.3 | 22.9 | 19.4 | 8.5 |
| Vitamin A | 0.6 | 0.6 | 0.6 | 0.6 | 0.7 | 0.6 | 0.0 |
| Vitamin B | 1.8 | 2.2 | 2.7 | 3.5 | 4.1 | 3.6 | 14.9 |
| Vitamin C | 6.6 | 7.2 | 7.5 | 9.7 | 11.6 | 9.8 | 8.2 |
| Vitamin D | 2.5 | 2.8 | 3.1 | 3.8 | 4.6 | 3.8 | 8.7 |
| Vitamin E | 1.4 | 1.5 | 1.5 | 1.7 | 2.0 | 1.7 | 4.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
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It is forecast that from 2022 to 2027, the CAGR growth for all the categories and subcategories continued to increase, varying from 3.1% (Vitamin A) to 7.6% (Vitamin B). Demand for both multivitamins and single vitamins are forecast to reach to US$44.9 million and US$25.0 million respectively.
| Category | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | CAGR* % 2022-2027 |
|---|---|---|---|---|---|---|---|
| Vitamins | 54.8 | 57.6 | 60.7 | 63.7 | 66.7 | 69.9 | 5.0 |
| Multivitamins | 35.3 | 36.9 | 38.9 | 40.9 | 42.9 | 44.9 | 4.9 |
| Single Vitamins | 19.4 | 20.6 | 21.7 | 22.8 | 23.9 | 25.0 | 5.2 |
| Vitamin A | 0.6 | 0.6 | 0.6 | 0.7 | 0.7 | 0.7 | 3.1 |
| Vitamin B | 3.6 | 3.9 | 4.2 | 4.5 | 4.9 | 5.2 | 7.6 |
| Vitamin C | 9.8 | 10.2 | 10.6 | 11.0 | 11.5 | 11.9 | 4.0 |
| Vitamin D | 3.8 | 4.1 | 4.3 | 4.5 | 4.7 | 4.9 | 5.2 |
| Vitamin E | 1.7 | 1.8 | 1.9 | 2.0 | 2.1 | 2.2 | 5.3 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
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Herbal / traditional dietary supplements
In Chile, demand for Herbal / Traditional dietary supplements rose for the past five years from 2017 to 2022 at a CAGR of 21.5%, especially, the retail value US$32.9 million in 2021 almost doubled the retail value US$17.6 million in 2020 and 2.5 times more than the retail value US$12.8 million in 2019. The biggest growth of CAGR from 2017 to 2022 was 35.4% for combination Herbal / Traditional dietary supplements followed by Ginkgo Biloba at 14.9%.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Herbal / Traditional Dietary Supplements | 11.5 | 12.5 | 12.8 | 17.6 | 32.9 | 30.4 | 21.5 |
| Aloe | 5.1 | 5.5 | 5.6 | 7.4 | 9.7 | 8.7 | 11.3 |
| Combination Herbal / Traditional Dietary Supplements | 4.0 | 4.5 | 4.6 | 7.1 | 19.5 | 18.2 | 35.4 |
| Evening Primrose Oil | 0.2 | 0.2 | 0.2 | 0.2 | 0.3 | 0.2 | 0.0 |
| Ginkgo Biloba | 0.4 | 0.5 | 0.5 | 0.6 | 0.7 | 0.8 | 14.9 |
| Ginseng | 1.5 | 1.6 | 1.5 | 1.8 | 2.3 | 2.1 | 7.0 |
| Other Herbal / Traditional Dietary Supplements | 0.4 | 0.3 | 0.3 | 0.4 | 0.5 | 0.5 | 4.6 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
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It is forecast that the growth of Herbal / Traditional dietary supplements decreased from 2022 to 2027 at a negative −3.8%, but the retail values (US$30.4 million in 2022, US$22.0 million in 2023, US$22.5 million in 2024, US$23.1 million in 2025, US$23.8 million in 2026 and US$25.0 million in 2027) are all higher than the pre-pandemic level US$12.8 million.
It is forecast that the growth of the combination Herbal / Traditional dietary supplements decreased from 2022 to 2027 at a negative −10.8%, but the retail values (US$18.2 million in 2022, US$9.2 million in 2023, US$9.3 million in 2024, US$9.5 million in 2025, US$9.7 million in 2026 and US$10.3 million in 2027) are at least twice higher than the pre-pandemic level US$4.6 million.
| Category | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | CAGR* % 2022-2027 |
|---|---|---|---|---|---|---|---|
| Herbal / Traditional Dietary Supplements | 30.4 | 22.0 | 22.5 | 23.1 | 23.8 | 25.0 | −3.8 |
| Aloe | 8.7 | 9.0 | 9.3 | 9.6 | 10.0 | 10.3 | 3.4 |
| Combination Herbal / Traditional Dietary Supplements | 18.2 | 9.2 | 9.3 | 9.5 | 9.7 | 10.3 | −10.8 |
| Evening Primrose Oil | 0.2 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | 8.4 |
| Ginkgo Biloba | 0.8 | 0.8 | 0.9 | 0.9 | 1.0 | 1.0 | 4.6 |
| Ginseng | 2.1 | 2.1 | 2.2 | 2.3 | 2.4 | 2.5 | 3.5 |
| Other Herbal / Traditional Dietary Supplements | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.5 | 0.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
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Minerals, fish oils, probiotics and protein
The biggest growth among this group is fish oils/Omega fatty acids at a CAGR of 12.1% from 2017 to 2022, retail sales value reaching US$10.6 million in 2022. Protein supplements follows at a CAGR of 8.4% and mineral supplements at a CAGR of 8.4% too.
It is forecast that probiotics will grow the fastest at a CAGR of 8.2% between 2022 and 2027 followed by protein supplements at CAGR of 4.3%, fish oils/Omega fatty acids at CAGR of 4.0% and minerals at a CAGR of 3.9%.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Minerals | 9.0 | 9.2 | 9.4 | 10.8 | 13.3 | 12.3 | 6.4 |
| Calcium Supplements | 7.6 | 7.8 | 7.8 | 8.9 | 11.1 | 10.3 | 6.3 |
| Mineral Supplements | 1.4 | 1.4 | 1.6 | 1.9 | 2.2 | 2.1 | 8.4 |
| Fish Oils/Omega Fatty Acids | 6.0 | 7.2 | 7.7 | 9.0 | 10.8 | 10.6 | 12.1 |
| Probiotic Supplements | 4.2 | 4.9 | 5.2 | 5.5 | 6.6 | 6.0 | 7.4 |
| Protein Supplements | 4.0 | 4.0 | 4.1 | 5.6 | 7.3 | 6.0 | 8.4 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
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| Category | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | CAGR* % 2022-2027 |
|---|---|---|---|---|---|---|---|
| Minerals | 12.3 | 12.8 | 13.3 | 13.8 | 14.3 | 14.9 | 3.9 |
| Calcium Supplements | 10.3 | 10.6 | 11.0 | 11.5 | 11.9 | 12.4 | 3.8 |
| Mineral Supplements | 2.1 | 2.2 | 2.2 | 2.3 | 2.4 | 2.5 | 3.5 |
| Fish Oils/Omega Fatty Acids | 10.6 | 11.1 | 11.5 | 12.0 | 12.4 | 12.9 | 4.0 |
| Probiotic Supplements | 6.0 | 6.5 | 7.1 | 7.7 | 8.3 | 8.9 | 8.2 |
| Protein Supplements | 6.0 | 6.3 | 6.5 | 6.8 | 7.1 | 7.4 | 4.3 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
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Multivitamins analysis by positioning
Total retail sale of multivitamins was US$35.3 million in 2022. Elderly consumed US$13.9 million, women consumed US$7.6 million, pregnancy consumed US$2.2 million, men consumed US$1.2 million and teenagers consumed US$0.8 million.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Elderly | 10.0 | 10.9 | 11.8 | 13.1 | 15.6 | 13.9 | 6.8 |
| Men | 0.9 | 1.0 | 1.0 | 1.1 | 1.3 | 1.2 | 5.9 |
| Pregnancy | 1.6 | 1.7 | 1.9 | 2.1 | 2.5 | 2.2 | 6.6 |
| Teenagers | 0.5 | 0.6 | 0.7 | 0.8 | 0.9 | 0.8 | 9.9 |
| Women | 5.6 | 6.1 | 6.6 | 7.2 | 8.6 | 7.6 | 6.3 |
| Other Multivitamins Positioning | 7.7 | 8.0 | 8.6 | 9.3 | 11.0 | 9.7 | 4.7 |
| Total | 26.4 | 28.3 | 30.6 | 33.6 | 40.0 | 35.3 | 6.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
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Elderly represented 39.2% in 2022, the biggest share of using multivitamins, followed by women, representing 21.6%. Pregnancy represented 6.2%, men represented 3.3% and teenagers represented 2.2%.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Elderly | 38.0 | 38.5 | 38.7 | 39.0 | 39.1 | 39.2 | 0.6 |
| Men | 3.6 | 3.5 | 3.4 | 3.3 | 3.3 | 3.3 | −1.7 |
| Pregnancy | 5.9 | 6.1 | 6.1 | 6.1 | 6.2 | 6.2 | 1.0 |
| Teenagers | 2.0 | 2.3 | 2.3 | 2.3 | 2.3 | 2.2 | 1.9 |
| Women | 21.4 | 21.4 | 21.5 | 21.5 | 21.6 | 21.6 | 0.2 |
| Other Multivitamins Positioning | 29.2 | 28.2 | 28.1 | 27.8 | 27.6 | 27.4 | −1.3 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 0.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
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Dietary supplement analysis by positioning
In 2022, retail sale of dietary supplement was US$70.9 million. Among which bone was the top sale at US$14.3 million, followed by joint at US$10.7 million, digestive at US$8.2 million, general health at US$7.0 million, beauty at US$5.7 million, immune system at US$4.5 million. heart health at US$3.0 million, memory health at US$0.9 million and energy at US$0.5 million in 2022. Immune system experienced the fastest growth at a CAGR of 13.4% followed by memory health at 8.4%, general health at 8.3%, bone at 7.9% and beauty at 7.3%.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Beauty | 4.0 | 4.4 | 4.7 | 5.3 | 6.2 | 5.7 | 7.3 |
| Bone | 9.8 | 10.8 | 10.8 | 12.5 | 15.7 | 14.3 | 7.9 |
| Digestive | 6.5 | 7.0 | 7.3 | 7.9 | 9.1 | 8.2 | 4.8 |
| Energy | 0.5 | 0.4 | 0.4 | 0.5 | 0.6 | 0.5 | 0.0 |
| General Health | 4.7 | 5.1 | 5.4 | 6.3 | 7.6 | 7.0 | 8.3 |
| Heart Health | 2.4 | 2.5 | 2.6 | 3.0 | 3.3 | 3.0 | 4.6 |
| Immune System | 2.4 | 2.6 | 2.7 | 3.7 | 4.8 | 4.5 | 13.4 |
| Joint | 8.3 | 8.8 | 9.2 | 10.2 | 11.8 | 10.7 | 5.2 |
| Memory Health | 0.6 | 0.6 | 0.7 | 0.8 | 1.0 | 0.9 | 8.4 |
| Other Dietary Supplement Positioning | 11.3 | 11.9 | 12.9 | 15.4 | 17.7 | 16.1 | 7.3 |
| Total | 50.4 | 54.1 | 56.7 | 65.5 | 77.8 | 70.9 | 7.1 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
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In 2022, bone represented 20.2% of the dietary retail sale, followed by joint which represented 15.1%, digestive which represented 11.6%, general health which represented 9.8%, beauty which represented 8.0%, immune system which represented 6.3%, heart health which represented 4.2%, memory health which represented 1.3% and energy which represented 0.7%. Immune system experienced the fastest growth at a CAGR of 6.0% followed by memory health at 3.4%, general health at 1.1%, bone at 0.7% and beauty at 0.0%.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Beauty | 8.0 | 8.1 | 8.2 | 8.1 | 8.0 | 8.0 | 0.0 |
| Bone | 19.5 | 19.9 | 19.1 | 19.0 | 20.1 | 20.2 | 0.7 |
| Digestive | 12.9 | 12.9 | 12.8 | 12.0 | 11.8 | 11.6 | −2.1 |
| Energy | 0.9 | 0.8 | 0.8 | 0.8 | 0.8 | 0.7 | −4.9 |
| General Health | 9.3 | 9.4 | 9.5 | 9.7 | 9.8 | 9.8 | 1.1 |
| Heart Health | 4.7 | 4.6 | 4.5 | 4.5 | 4.2 | 4.2 | −2.2 |
| Immune System | 4.7 | 4.8 | 4.8 | 5.6 | 6.2 | 6.3 | 6.0 |
| Joint | 16.4 | 16.3 | 16.3 | 15.6 | 15.1 | 15.1 | −1.6 |
| Memory Health | 1.1 | 1.2 | 1.2 | 1.2 | 1.2 | 1.3 | 3.4 |
| Other Dietary Supplement Positioning | 22.5 | 22.0 | 22.7 | 23.5 | 22.7 | 22.7 | 0.2 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 0.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
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Product launch analysis
Vitamins
There are 609 products that contain vitamins, launched between 2017 and 2022 in Chile: 154 products in 2018, 108 in 2019, 110 in 2020, 112 in 2021 and 125 in 2022.
| Date published | Number of variants |
|---|---|
| 2018 | 154 |
| 2019 | 108 |
| 2020 | 110 |
| 2021 | 112 |
| 2022 | 125 |
| Total Sample | 609 |
| Source: Mintel 2023 | |
Chocolate flavored cereal
| Company | Cereales CPW |
|---|---|
| Manufacturer | Fábrica Maipú |
| Brand | Nestlé Chocapic |
| Category | Breakfast cereals |
| Sub-category | Cold cereals |
| Market | Chile |
| Location of manufacture | Chile |
| Store name | Tottus |
| Store type | Supermarket |
| Date published | November 2022 |
| Launch type | New packaging |
| Price in local currency | CLP2,490.00 |
| Price in US dollars | 2.64 |
| Price in Euros | 2.65 |
Nestlé Chocapic Cereal para Desayuno con Sabor a Chocolate (Chocolate Flavored Cereal) has been repackaged, and retails in a newly designed 330 gram pack. - Free from colorings - Original recipe - Authentic chocolate flavor- High in calories and sugars according to the Chilean Health Ministry- Chocolate flavored wholegrain rice, wheat and wholegrain wheat based breakfast cereal- The same great taste as always is back - 41 gram of wholegrains per 100 gram - Recyclable pack - Logos and certifications: PEFC (Programme for the Endorsement of Forest Certification)
Herbal
There are 14 products that contain herbal, launched between 2017 and 2022: 4 products in 2018, 1 product in 2019, 2 products in 2020, 3 products in 2021 and 4 products in 2022.
| Date published | Number of variants |
|---|---|
| 2018 | 4 |
| 2019 | 1 |
| 2020 | 2 |
| 2021 | 3 |
| 2022 | 4 |
| Total Sample | 14 |
| Source: Mintel 2023 | |
Green apple flavored green elixir herbal infusion
| Company | Induloja |
|---|---|
| Manufacturer | Induloja |
| Distributor | Induloja |
| Importer | Induloja |
| Brand | Forestea |
| Category | Ready-to-drink |
| Sub-category | Ready-to-drink (iced) tea |
| Market | Chile |
| Location of manufacture | Ecuador |
| Store type | Supermarket |
| Date published | March 2022 |
| Launch type | New product |
| Price in local currency | CLP2,190.00 |
| Price in US dollars | 2.64 |
| Price in Euros | 2.31 |
Forestea Green Elixir Sabor a Manzana Verde (Green Apple Flavored Green Elixir Herbal Infusion) is described as an organic drink made of real green tea leaves with an intense flavor. The antioxidant and vegan product is fortified with vitamin C which strengthens the immune system, provides 3 grams sugar and 20kcal, contains a non-caloric sweetener, and is sweetened with stevia. It is free from gluten, retails in a 300 millilitre pack featuring the Facebook, Twitter, Instagram, USDA Organic, Certificación Orgánica Ecuador (Ecuador Organic Certification), Qcs, FDA Approved, AEI Emprendedor and COPADE logos.
Minerals
There are 358 products that contain mineral, launched between 2017 and 2022: 100 products in 2018, 62 products in 2019, 62 products in 2020, 64 products in 2021 and 70 products in 2022.
| Date published | Number of variants |
|---|---|
| 2018 | 100 |
| 2019 | 62 |
| 2020 | 62 |
| 2021 | 64 |
| 2022 | 70 |
| Total Sample | 358 |
| Source: Mintel 2023 | |
Brownie and chocolate volcano premix
| Company | Comercializadora de Productos Alimenticios Rengün |
|---|---|
| Manufacturer | Comercializadora de Productos Alimenticios Rengün |
| Brand | Rengün |
| Category | Bakery |
| Sub-category | Baking ingredients and mixes |
| Market | Chile |
| Location of manufacture | Chile |
| Store name | Santa Margarita |
| Store type | Natural / health food store |
| Date published | March 2022 |
| Launch type | New variety / range extension |
| Price in local currency | CLP5,100.00 |
| Price in US dollars | 6.34 |
| Price in Euros | 5.80 |
Rengün Pre-Mezcla Brownie y Volcán de Chocolate (Brownie and Chocolate Volcano Premix) has been added to the range. The vegan product includes cocoa, is high in dietary fiber, is fortified with vitamins and minerals, and is free from gluten, added sugar, seals, egg, soy, dairy, nuts, peanuts, and sulphites. It provides 48kcal, 6.5 grams of carbs, and 5 grams of dietary fiber per serving, and retails in a 350 gram pack featuring a QR code, and preparation instructions.
Collagen
There are 18 products that contain collagen, launched between 2017 and 2022: 0 product in 2018, 2 products in 2019, 6 products in 2020, 5 products in 2021 and 5 products in 2022.
| Date published | Number of variants |
|---|---|
| 2018 | 0 |
| 2019 | 2 |
| 2020 | 6 |
| 2021 | 5 |
| 2022 | 5 |
| Total Sample | 18 |
| Source: Mintel 2023 | |
Lactose-free skimmed instant milk powder with collagen
| Company | Nestlé |
|---|---|
| Manufacturer | Nestlé |
| Brand | Nestlé Svelty Move+ |
| Category | Dairy |
| Sub-category | White Milk |
| Market | Chile |
| Location of manufacture | Chile |
| Import status | Not imported |
| Store name | Jumbo |
| Store type | Supermarket |
| Date published | October 2019 |
| Launch type | New product |
| Price in local currency | CLP5,899.00 |
| Price in US dollars | 8.25 |
| Price in Euros | 7.51 |
Nestlé Svelty Move+ Leche Descremada Sin Lactosa en Polvo Instantánea con Colágeno (Lactose Free Skimmed Instant Milk Powder with Collagen) is said to contain an exclusive combination of vitamin B, calcium + and proteins, specially designed to help maintain an active life. According to the manufacturer, B vitamins are important for normal energy metabolism; Calcium Plus is a combination of calcium, zinc, phosphorus and vitamins C, D3 and K1, which collaborate in bone metabolism, allowing a better absorption and fixation of calcium; and proteins are important for muscle health. The gluten-free product retails in a 500 gram pack featuring preparation instructions.
Probiotics
There are 67 products that contain probiotic, launched between 2017 and 2022: 19 products in 2018, 18 products in 2019, 11 products in 2020, 12 products in 2021 and 7 products in 2022.
| Date published | Number of variants |
|---|---|
| 2018 | 19 |
| 2019 | 18 |
| 2020 | 11 |
| 2021 | 12 |
| 2022 | 7 |
| Total Sample | 67 |
| Source: Mintel 2023 | |
Good AJ apple, lemon and ginger juice with probiotics
| Company | Jugos y Alimentos Livingjuice |
|---|---|
| Manufacturer | Jugos y Alimentos Livingjuice |
| Brand | Livingjuice |
| Category | Juice drinks |
| Sub-category | Juice |
| Market | Chile |
| Location of manufacture | Chile |
| Store type | Supermarket |
| Date published | May 2022 |
| Launch type | New variety / range extension |
| Price in local currency | CLP4,990.00 |
| Price in US dollars | 5.81 |
| Price in Euros | 5.57 |
Livingjuice Good AJ Jugo de Manzana, Limón y Jengibre + Próbioticos (Good AJ Apple, Lemon and Ginger Juice with Probiotics) is now available. The 100% natural, non-pasteurized and vegan product is free from added sugar, gluten, preservatives and additives, and is said to be HPP cold pressed to maintain all of its nutrients, vitamins and minerals, as well as freshness and exquisite flavor. It is locally sourced, and retails in a 1.45 litre recyclable pack featuring the Instagram logo.
Protein
There are 5,259 products that contain protein launched between 2017 and 2022: 1,277 products in 2018, 1,016 products in 2019, 1,034 products in 2020, 972 products in 2021 and 960 products in 2022.
| Date published | Number of variants |
|---|---|
| 2018 | 1,277 |
| 2019 | 1,016 |
| 2020 | 1,034 |
| 2021 | 972 |
| 2022 | 960 |
| Total Sample | 5,259 |
| Source: Mintel 2023 | |
Spinach & Cheese Fillo Pies
| Company | The Fillo Factory |
|---|---|
| Manufacturer | The Fillo Factory |
| Brand | The Fillo Factory |
| Category | Meals and meal centers |
| Sub-category | Pastry Dishes |
| Market | Chile |
| Location of manufacture | United States |
| Store name | Kios Club |
| Store type | Club Store |
| Date published | December 2022 |
| Launch type | New product |
| Price in local currency | CLP18,490.00 |
| Price in US dollars | 21.45 |
| Price in Euros | 20.44 |
The Fillo Factory Spinach & Cheese Fillo Pies are now available and retail in a 1360.8 kilogram pack containing two units. - Crispy fillo, creamy spinach and feta in every bite - Entree pies in ready to bake trays - Baking instructions - Logos and certifications: Kosher
Top ten companies
Vitamins
MedCell SA is the biggest company in vitamin market in Chile, followed by Procter & Gamble Co, Haleon plc, Bayer AG and Laboratorio Pasteur SA. MedCell SA reached US$11.1 million in 2022. Procter & Gamble Co had the fastest growth at a CAGR of 149.1% from 2017 to 2022, retail sale reaching to US$9.6 million.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| MedCell SA | 6.7 | 8.7 | 9.5 | 11.0 | 13.5 | 11.1 | 10.6 |
| Procter & Gamble Co | 0.1 | 5.1 | 5.0 | 9.3 | 10.3 | 9.6 | 149.1 |
| Haleon plc | 8.0 | N/C | |||||
| Bayer AG | 1.9 | 2.1 | 2.0 | 2.4 | 3.2 | 2.8 | 8.1 |
| Laboratorio Pasteur SA | 1.9 | 2.1 | 2.1 | 2.3 | 3.2 | 2.7 | 7.3 |
| Herbalife Nutrition Ltd | 1.1 | 0.7 | 3.4 | 6.0 | 2.6 | N/C | |
| Harbin Pharmaceutical Group Co Ltd | 2.5 | 2.8 | 1.9 | N/C | |||
| Laboratorios Saval SA | 0.7 | 1.0 | 0.9 | 1.7 | 1.7 | 1.4 | 14.9 |
| Nestlé SA | 1.3 | 0.9 | N/C | ||||
| Sanofi | 0.9 | 0.8 | 0.6 | 0.6 | 1.1 | 0.9 | 0.0 |
| Private Label | 7.3 | 8.3 | 7.7 | 7.7 | 9.1 | 6.9 | −1.1 |
| Others | 2.6 | 11.7 | 11.0 | 2.4 | 3.1 | 3.9 | 8.4 |
| Total | 49.8 | 54.6 | 54.0 | 55.0 | 68.3 | 54.8 | 1.9 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
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In 2022, MedCell SA occupied 20.3% market share, Procter & Gamble Co occupied 17.6% market share, Haleon plc occupied 14.6% market share. In the same year, private label occupied 12.5% market share.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| MedCell SA | 13.5 | 15.9 | 17.6 | 20.0 | 19.8 | 20.3 | 8.5 |
| Procter & Gamble Co | 0.2 | 9.3 | 9.2 | 16.9 | 15.0 | 17.6 | 144.8 |
| Haleon plc | 14.6 | N/C | |||||
| Bayer AG | 3.8 | 3.8 | 3.7 | 4.4 | 4.6 | 5.1 | 6.1 |
| Laboratorio Pasteur SA | 3.7 | 3.9 | 4.0 | 4.2 | 4.7 | 4.8 | 5.3 |
| Herbalife Nutrition Ltd | 1.9 | 1.3 | 6.2 | 8.7 | 4.7 | N/C | |
| Harbin Pharmaceutical Group Co Ltd | 4.5 | 4.2 | 3.5 | N/C | |||
| Laboratorios Saval SA | 1.5 | 1.9 | 1.6 | 3.0 | 2.5 | 2.6 | 11.6 |
| Nestlé SA | 2.0 | 1.7 | N/C | ||||
| Sanofi | 1.8 | 1.5 | 1.1 | 1.1 | 1.6 | 1.6 | −2.3 |
| Private Label | 14.7 | 15.1 | 14.3 | 14.0 | 13.3 | 12.5 | −3.2 |
| Others | 5.1 | 21.5 | 20.3 | 4.3 | 4.5 | 7.1 | 6.8 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 0.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
|||||||
Herbal / traditional dietary supplements
The total retail sales US$30.4 million in 2022, doubled US$14.9 million in 2019, the pre-pandemic year. The biggest company Herbalife Nutrition Ltd sold US$5.7 million in 2022, almost three times more than US$2.1 million in 2019, the pre-pandemic time. All the companies had a positive CAGR growth except two companies: MedCell SA at −3.3% and OPKO Health Inc at −9.6% from 2017 to 2022.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Herbalife Nutrition Ltd | 2.9 | 2.1 | 3.7 | 7.0 | 5.7 | 18.4 | |
| MedCell SA | 0.8 | 0.8 | 0.8 | 0.7 | 0.9 | 0.7 | −3.3 |
| Omnilife SA de CV, Grupo | 0.2 | 0.2 | 0.2 | 0.2 | 0.5 | 0.4 | 18.9 |
| Harbin Pharmaceutical Group Co Ltd | 0.4 | 0.4 | 0.3 | N/C | |||
| OPKO Health Inc | 0.3 | 0.3 | 0.3 | 0.2 | 0.2 | 0.2 | −9.6 |
| Megalabs SA | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | 0.0 | |
| Beiersdorf AG | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.0 |
| Laboratorios Rider SA | 0.2 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.0 |
| General Nutrition Centers Inc | 0.5 | 0.5 | 0.4 | N/C | |||
| Herbalife Ltd | 2.0 | N/C | |||||
| Private Label | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | N/C |
| Others | 10.5 | 10.8 | 10.8 | 12.7 | 26.2 | 22.6 | 20.3 |
| Total | 14.6 | 16.0 | 14.9 | 18.3 | 35.7 | 30.4 | 17.4 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
|||||||
In 2022, Herbalife Nutrition Ltd represented 18.9% market share. All other companies were below 2.5% market share (except "others": 74.3% in 2022).
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Herbalife Nutrition Ltd | 18.4 | 14.2 | 20.0 | 19.6 | 18.9 | 0.7 | |
| MedCell SA | 5.4 | 5.3 | 5.2 | 4.1 | 2.5 | 2.5 | −17.1 |
| Omnilife SA de CV, Grupo | 1.3 | 1.2 | 1.2 | 1.2 | 1.4 | 1.4 | 3.9 |
| Harbin Pharmaceutical Group Co Ltd | 2.0 | 1.0 | 1.0 | N/C | |||
| OPKO Health Inc | 1.9 | 1.8 | 1.8 | 1.3 | 0.7 | 0.6 | −24.0 |
| Megalabs SA | 1.0 | 1.1 | 0.8 | 0.5 | 0.6 | −12.0 | |
| Beiersdorf AG | 0.7 | 0.7 | 0.7 | 0.5 | 0.3 | 0.3 | −19.1 |
| Laboratorios Rider SA | 1.2 | 0.9 | 0.7 | 0.5 | 0.3 | 0.3 | −24.0 |
| General Nutrition Centers Inc | 3.1 | 2.9 | 2.8 | N/C | |||
| Herbalife Ltd | 13.4 | N/C | |||||
| Private Label | 0.2 | 0.2 | 0.1 | 0.1 | 0.1 | 0.1 | −15.9 |
| Others | 72.0 | 67.6 | 72.0 | 69.3 | 73.5 | 74.3 | 2.4 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 0.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
|||||||
Minerals
In 2022, total retail sales of minerals was $12.3 million. Among which Grünenthal GmbH represented US$5.5 million and MedCell SA represented US$2.0 million in 2022.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Grünenthal GmbH | 4.7 | 5.5 | 5.2 | 5.1 | 6.5 | 5.5 | 3.2 |
| MedCell SA | 1.2 | 1.5 | 1.6 | 1.8 | 2.3 | 2.0 | 10.8 |
| Herbalife Nutrition Ltd | 0.9 | 0.6 | 1.1 | 1.8 | 1.3 | N/C | |
| Harbin Pharmaceutical Group Co Ltd | 0.9 | 1.1 | 0.9 | N/C | |||
| Haleon plc | 0.5 | N/C | |||||
| Abbott Laboratories Inc | 0.5 | 0.5 | 0.4 | 0.4 | 0.5 | 0.4 | −4.4 |
| Synthon Holding BV | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | 0.0 |
| Nestlé SA | 0.1 | 0.1 | N/C | ||||
| Laboratorio Pasteur SA | 0.0 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.0 |
| Nature's Sunshine Products Inc | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.0 |
| Private Label | 0.4 | 0.4 | 0.3 | 0.3 | 0.4 | 0.3 | −5.6 |
| Others | 2.3 | 1.1 | 1.0 | 0.7 | 0.6 | 0.8 | −19.0 |
| Total | 11.5 | 11.8 | 11.1 | 11.3 | 14.5 | 12.3 | 1.4 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
|||||||
The biggest company Grünenthal GmbH represented 45.0% market share in 2022. Second biggest company MedCell SA occupied 16.4% market share followed by Herbalife Nutrition Ltd which occupied 10.3% market share.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Grünenthal GmbH | 40.8 | 46.1 | 46.8 | 45.0 | 45.1 | 45.0 | 2.0 |
| MedCell SA | 10.6 | 12.7 | 14.8 | 16.0 | 16.1 | 16.4 | 9.1 |
| Herbalife Nutrition Ltd | 7.2 | 5.1 | 10.0 | 12.7 | 10.3 | N/C | |
| Harbin Pharmaceutical Group Co Ltd | 7.9 | 7.9 | 7.6 | N/C | |||
| Haleon plc | 3.9 | N/C | |||||
| Abbott Laboratories Inc | 4.0 | 3.9 | 3.6 | 3.4 | 3.4 | 3.4 | −3.2 |
| Synthon Holding BV | 1.7 | 1.8 | 1.8 | 1.7 | 1.6 | 1.6 | −1.2 |
| Nestlé SA | 0.9 | 0.9 | N/C | ||||
| Laboratorio Pasteur SA | 0.4 | 0.5 | 0.5 | 0.5 | 0.5 | 0.7 | 11.8 |
| Nature's Sunshine Products Inc | 0.7 | 0.7 | 0.7 | 0.7 | 0.6 | 0.6 | −3.0 |
| Private Label | 3.3 | 3.2 | 3.1 | 2.9 | 2.7 | 2.7 | −3.9 |
| Others | 20.0 | 9.5 | 9.1 | 6.5 | 4.2 | 6.3 | −20.6 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 0.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
|||||||
Fish oils / omega fatty acids
In 2022, total retail sales of fish oils/Omega fatty acids was $10.6 million. Among which Nestlé SA was US$3.0 million and Herbalife Nutrition Ltd was US$2.7 million in 2022.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Nestlé SA | 3.1 | 3.0 | N/C | ||||
| Herbalife Nutrition Ltd | 1.5 | 1.1 | 2.3 | 3.2 | 2.7 | N/C | |
| MedCell SA | 1.2 | 1.5 | 1.5 | 1.3 | 1.8 | 1.7 | 7.2 |
| Distribución Natural SA | 0.8 | 1.1 | 1.1 | 1.0 | 1.2 | 1.1 | 6.6 |
| Oriflame Cosmetics SA | 0.4 | 0.6 | 0.5 | 0.7 | 0.8 | 0.8 | 14.9 |
| Harbin Pharmaceutical Group Co Ltd | 0.6 | 0.6 | 0.5 | N/C | |||
| Amway Corp | 0.3 | 0.3 | 0.3 | N/C | |||
| Nature's Sunshine Products Inc | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | 0.0 |
| Farmacia Knop | 0.1 | 0.1 | 0.0 | 0.0 | 0.1 | 0.0 | −100.0 |
| General Nutrition Centers Inc | 0.8 | 0.8 | 0.6 | N/C | |||
| Others | 1.4 | 0.7 | 1.0 | 0.2 | 0.3 | 0.2 | −32.2 |
| Total | 7.6 | 9.2 | 9.0 | 9.4 | 11.7 | 10.6 | 6.9 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
|||||||
The biggest company Nestlé SA represented 28.1% market share in 2022. Second biggest company Herbalife Nutrition Ltd occupied 25.9% market share followed by MedCell SA which occupied 15.9% market share.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Nestlé SA | 26.5 | 28.1 | N/C | ||||
| Herbalife Nutrition Ltd | 16.3 | 12.6 | 25.0 | 27.7 | 25.9 | N/C | |
| MedCell SA | 15.2 | 15.8 | 17.1 | 14.4 | 15.4 | 15.9 | 0.9 |
| Distribución Natural SA | 10.6 | 12.3 | 12.3 | 11.0 | 9.9 | 10.3 | −0.6 |
| Oriflame Cosmetics SA | 5.9 | 6.7 | 5.6 | 7.8 | 7.1 | 7.2 | 4.1 |
| Harbin Pharmaceutical Group Co Ltd | 5.9 | 5.5 | 5.1 | N/C | |||
| Amway Corp | 2.9 | 2.7 | 3.0 | N/C | |||
| Nature's Sunshine Products Inc | 2.8 | 2.4 | 2.3 | 2.0 | 2.0 | 1.9 | −7.5 |
| Farmacia Knop | 0.8 | 0.6 | 0.5 | 0.5 | 0.5 | 0.4 | −12.9 |
| General Nutrition Centers Inc | 10.4 | 8.7 | 7.1 | N/C | |||
| Others | 19.0 | 7.3 | 11.4 | 2.0 | 2.8 | 2.2 | −35.0 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 0.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
|||||||
Probiotics
In 2022, total retail sale of probiotic supplements was $6.0 million. Among which the Procter & Gamble Co represented US$2.0 million and Laboratorios Saval SA represented US$1.0 million in 2022.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Procter & Gamble Co, The | 3.1 | 3.2 | 2.8 | 2.4 | 2.0 | N/C | |
| Laboratorios Saval SA | 0.9 | 1.2 | 1.2 | 1.1 | 1.1 | 1.0 | 2.1 |
| Abbott Laboratories Inc | 0.3 | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | −7.8 |
| Harbin Pharmaceutical Group Co Ltd | 0.2 | 0.2 | 0.2 | N/C | |||
| General Nutrition Centers Inc | 0.2 | 0.2 | 0.2 | N/C | |||
| Merck KGaA | 3.8 | N/C | |||||
| Others | 0.2 | 1.6 | 1.3 | 1.6 | 3.2 | 2.7 | 68.3 |
| Total | 5.4 | 6.2 | 6.0 | 5.8 | 7.1 | 6.0 | 2.1 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
|||||||
The biggest company the Procter & Gamble Co represented 32.9% market share in 2022. Second biggest company Laboratorios Saval SA occupied 16.0% market share followed by Abbott Laboratories Inc which occupied 3.1% market share.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Procter & Gamble Co, The | 49.6 | 53.0 | 48.2 | 33.4 | 32.9 | N/C | |
| Laboratorios Saval SA | 17.1 | 18.8 | 20.3 | 18.5 | 15.9 | 16.0 | −1.3 |
| Abbott Laboratories Inc | 4.8 | 3.3 | 3.1 | 3.0 | 2.9 | 3.1 | −8.4 |
| Harbin Pharmaceutical Group Co Ltd | 2.7 | 2.7 | 2.9 | N/C | |||
| General Nutrition Centers Inc | 3.5 | 3.0 | 2.8 | N/C | |||
| Merck KGaA | 70.7 | N/C | |||||
| Others | 3.9 | 25.3 | 20.8 | 27.7 | 45.1 | 45.1 | 63.2 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 0.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
|||||||
Protein
In 2022, total retail sale of protein supplements was $6.0 million. Among which the Herbalife Nutrition Ltd represented US$5.0 million and Omnilife SA de CV, Grupo represented US$0.2 million in 2022.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Herbalife Nutrition Ltd | 2.6 | 1.8 | 4.6 | 7.3 | 5.0 | N/C | |
| Omnilife SA de CV, Grupo | 0.1 | 0.1 | 0.1 | 0.1 | 0.2 | 0.2 | 14.9 |
| Banmedica SA | 0.1 | 0.1 | 0.1 | 0.1 | 0.2 | 0.1 | 0.0 |
| Herbalife Ltd | 2.0 | N/C | |||||
| Others | 2.8 | 2.3 | 2.7 | 1.0 | 0.2 | 0.7 | −24.2 |
| Total | 5.0 | 5.2 | 4.8 |
5.8 |
7.9 | 6.0 | 3.7 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
|||||||
The biggest company the Herbalife Nutrition Ltd represented 83.5% market share in 2022. Second biggest company Omnilife SA de CV, Grupo occupied 2.8% market share followed by Banmedica SA which occupied 2.1% market share.
| Category | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Herbalife Nutrition Ltd | 50.1 | 37.9 | 78.7 | 92.7 | 83.5 | N/C | |
| Omnilife SA de CV, Grupo | 2.2 | 2.2 | 2.3 | 2.4 | 2.5 | 2.8 | 4.9 |
| Banmedica SA | 2.2 | 2.8 | 2.9 | 2.2 | 2.3 | 2.1 | −0.9 |
| Herbalife Ltd | 40.7 | N/C | |||||
| Others | 54.9 | 44.9 | 56.9 | 16.7 | 2.5 | 11.6 | −26.7 |
| Total | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 0.0 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
|||||||
Retail distribution channel
E-commerce had the fastest growth CAGR 18.8% from 2017 to 2022. Many customers more and more appreciate the wide range of options available via e-commerce. Also direct selling had a growth CAGR 2.3% from 2017 to 2022. All other retail channels experienced a negative growth ranging from −0.3% to −10.1% from 2017 to 2022.
| Channel | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2017-2022 |
|---|---|---|---|---|---|---|---|
| Retail Channels | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 100.0 | 0.0 |
| Retail Offline | 96.7 | 95.3 | 94.7 | 93.8 | 93.0 | 92.2 | −0.9 |
| Grocery Retailers | 15.3 | 14.4 | 14.3 | 9.6 | 9.7 | 9.7 | −8.7 |
| Supermarkets | 7.3 | 6.4 | 6.0 | 4.9 | 5.0 | 5.0 | −7.3 |
| Small Local Grocers | 8.0 | 8.0 | 8.3 | 4.7 | 4.7 | 4.7 | −10.1 |
| Non-Grocery Retailers | 63.3 | 61.2 | 61.9 | 62.8 | 62.1 | 62.2 | −0.3 |
| Health and Beauty Specialists | 63.3 | 61.2 | 61.9 | 62.8 | 62.1 | 62.2 | −0.3 |
| Pharmacies | 63.3 | 61.2 | 61.9 | 62.8 | 62.1 | 62.2 | −0.3 |
| Direct Selling | 18.1 | 19.7 | 18.5 | 21.4 | 21.2 | 20.3 | 2.3 |
| Retail E-Commerce | 3.3 | 4.7 | 5.3 | 6.2 | 7.0 | 7.8 | 18.8 |
|
Source: Euromonitor International, 2022 *CAGR: Compound Annual Growth Rate |
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Resources
- Euromonitor, 2023
- Mintel 2023
Customized Report Services – Dietary supplements market in Chile
Global Analysis Report
Prepared by: Hongli Wang, Senior Market Analyst
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