Foodservice – Hong Kong

Note: This report includes forecasting data that is based on baseline historical data.

Executive summary

With a population of approximately 7.4 million and the Gross Domestic Product (GDP) in Hong Kong was worth US$359.8 billion in 2022, according to official data from the World Bank. Hong Kong is therefore currently ranked 42 of the major economies.

Compared with the consumer spending US$11,533.1 million in 2021, consumer spending in Hong Kong significantly declined to US$10,530.5 million in 2022. compared with the chained and independent consumer spending in 2017, chained and independent consumer spending in 2022 was lower. That is why the Compound Annual Growth Rate (CAGR) of chained consumer foodservice was −4.2% and independent consumer foodservice was −10.3% between 2017 and 2022.

Compared with pre-pandemic year 2019, consumer spending on the full-service restaurants declined to US$7,199.2 million and US$6,218.3 million in 2021 and 2022 respectively.

Compared with pre-pandemic year 2019, consumer spending on the limited-service restaurants declined to US$3,534.1 million and US$3,584.1 million respectively in 2021 and 2022, at the negative growth of −0.6% from 2017 to 2022.

Sales of café/bars plummet in 2020 (US$511.3 million), 2021 (US$638.5 million) and 2022 (US$577.8 million) compared with US$1,079.2 million in 2019.

Sales of self-service cafeteria plummet in 2020 (US$7.8 million), 2021 (US$7.9 million) and 2022 (US$6.8 million) compared with US$13.5 million in 2019.

The street stalls/kiosks channel remained highly fragmented being dominated by independents, US$143.6 million in 2022 compared with US$189.1 million in 2019, growing negatively at a CAGR of −3.2% from 2017 to 2022.

The online consumer service became very popular after the pandemic started. It increased from 2.8% in 2019 to 19.5% in 2020, 19.2% in 2021 and 31.2% in 2022 respectively.

 

Market overview and consumption trends

With a population of approximately 7.4 million and the Gross Domestic Product (GDP) in Hong Kong was worth US$359.8 billion in 2022, according to official data from the World Bank. Hong Kong is therefore currently ranked 42 of the major economies.

Consumer foodservice

COVID-19 had a strong impact on Hong Kong especially in 2020 and 2021. Compared with the consumer spending US$11,533.1 million in 2021, consumer spending significantly declined to US$10,530.5 million in 2022. It grew negatively at a CAGR of −7.9% from 2017 to 2022.

Same wise, the chained consumer spending and independent consumer spending declined in 2022 compared with 2021. But compared with the chained and independent consumer spending in 2017, chained and independent consumer spending in 2022 was lower. That is why the CAGR of chained consumer foodservice was −4.2% and independent consumer foodservice was −10.3% between 2017 and 2022.

The competitive landscape of consumer foodservice in Hong Kong is fairly fragmented with a wide range of options. Operators must compete on price, quality of food, speed of service, and customer experience. Major players in the channel include well-known chains such as McDonald's and KFC, as well as local eateries and food stalls (Euromonitor 2023).

Hong Kong consumer spending in foodservice in US$ million, 2017 to 2022
Category 2017 2018 2019 2020 2021 2022 CAGR* % 2017-2022
Consumer Foodservice by Type 15,573.2 16,574.0 15,522.5 10,137.0 11,533.1 10,530.5 −7.5
Chained Consumer Foodservice 6,589.3 7,018.6 6,839.7 4,991.4 5,634.8 5,315.3 −4.2
Independent Consumer Foodservice 8,983.9 9,555.5 8,682.7 5,145.6 5,898.3 5,215.2 −10.3

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Consumer spending is forecast to increase at a CAGR of 13.5% between 2022 and 2027. Among which chained consumer foodservice will grow 10.1% and independent consumer foodservice will grow 16.6% between 2022 and 2027.

Hong Kong consumer spending in foodservice in US$ million, 2022 to 2027
Category 2022 2023 2024 2025 2026 2027 CAGR* % 2022-2027
Consumer Foodservice by Type 10,530.5 13,737.3 15,302.1 16,723.8 18,254.1 19,853.6 13.5
Chained Consumer Foodservice 5,315.3 6,097.3 6,827.8 7,452.9 8,033.4 8,602.4 10.1
Independent Consumer Foodservice 5,215.2 7,640.0 8,474.3 9,270.8 10,220.7 11,251.2 16.6

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Full-service restaurants

Compared with pre-pandemic year 2019, consumer spending on the full-service restaurants declined to US$7,199.2 million in 2021 and US$6,218.3 million 2022 respectively. Both chained and independent full-service restaurants declined to US$1,898.2 million and US$4,320.0 million in 2022 respectively from their US$3,087.9 million and US$7,186.9 million in 2019. Same situation falls on Asian full-service restaurants (chained and independent), European full-service restaurants (chained and independent), north American full-service restaurants (chained and independent), Pizza full-service restaurants (chained and independent), other full-service restaurants (chained and independent). Sales did not return to the level seen before the pandemic. Full-service restaurants suffer as operating costs increase during the pandemic. In 2022, sales of all categories and subcategories did not rebound to pre-pandemic level.

Many full-service restaurants began offering delivery and takeaway services to cater for consumers in their homes. Additionally, they began offering meal kits and pre-prepared meals which customers could collect, then finish cooking at home. Operators of independent full-service restaurants in Hong Kong have also been following new food trends in an attempt to remain competitive in a rapidly changing market. This includes offering high-quality food made from locally-sourced ingredients, as well as providing unique and innovative dining experiences (Euromonitor 2023).

Full-service restaurant: Chained full-service restaurant vs. independent restaurant US$ million 2017 to 2022
Category 2017 2018 2019 2020 2021 2022 CAGR* % 2017-2022
Full-Service Restaurants 10,634.8 11,383.5 10,274.8 6,238.7 7,199.2 6,218.3 −10.2
Chained full-service restaurants 3,111.3 3,385.2 3,087.9 1,963.2 2,273.5 1,898.2 −9.4
Independent full-service restaurants 7,523.5 7,998.3 7,186.9 4,275.5 4,925.7 4,320.0 −10.5
Full-Service Restaurants by Type 10,634.8 11,383.5 10,274.8 6,238.7 7,199.2 6,218.3 −10.2
Asian Full-Service Restaurants 8,637.5 9,281.4 8,303.7 4,845.2 5,647.9 4,804.5 −11.1
Chained Asian Full-Service Restaurants 2,816.5 3,065.0 2,784.6 1,745.4 2,027.6 1,684.9 −9.8
Independent Asian Full-Service Restaurants 5,821.0 6,216.4 5,519.1 3,099.8 3,620.3 3,119.6 −11.7
 European Full-Service Restaurants 669.6 714.4 669.5 492.0 569.0 491.0 −6.0
Chained European Full-Service Restaurants 154.9 168.7 157.5 111.3 131.9 107.2 −7.1
Independent European Full-Service Restaurants 514.7 545.7 512.0 380.7 437.0 383.8 −5.7
North American Full-Service Restaurants 281.3 281.9 265.5 186.6 198.1 185.7 −8.0
Chained North American Full-Service Restaurants 62.1 61.9 57.8 38.3 41.5 35.5 −10.6
Independent North American Full-Service Restaurants 219.2 220.0 207.7 148.2 156.7 150.3 −7.3
Pizza Full-Service Restaurants 88.1 100.2 93.9 72.5 77.6 75.5 −3.0
Chained Pizza Full-Service Restaurants 77.8 89.6 88.0 68.2 72.5 70.6 −1.9
Independent Pizza Full-Service Restaurants 10.3 10.6 5.8 4.4 5.2 4.9 −13.8
Other Full-Service Restaurants 958.4 1,005.6 942.3 642.4 706.6 661.4 −7.1
Independent Other Full-Service Restaurants 958.4 1,005.6 942.3 642.4 706.6 661.4 −7.1

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

It is forecast that the foodservice sales will grow at a CAGR of 15.8% between 2022 and 2027 as the Covid-19 dies down and customer choose to enjoy the full service restaurants more often. All the subcategories grow as it is expected at the strong CAGR varying from 9.6% (Chained Pizza Full-Service Restaurants) to 19.6% (Independent Pizza Full-Service Restaurants) from 2022 to 2027.

The adoption of a similar strategy offers full-service restaurants the opportunity to leverage the expected influx of visitors from Mainland China when Hong Kong reopens its border in early 2023 which will help foodservice to recover to certain level (Euromonitor 2023).

Full-service restaurant: Chained full-service restaurant vs. independent restaurant US$ million 2022 to 2027
Category 2022 2023 2024 2025 2026 2027 CAGR* % 2022-2027
Full-Service Restaurants 6,218.3 8,783.4 9,779.9 10,709.0 11,803.5 12,932.0 15.8
Chained full-service restaurants 1,898.2 2,279.9 2,652.8 2,972.0 3,295.4 3,593.9 13.6
Independent full-service Restaurants 4,320.0 6,503.4 7,127.1 7,737.0 8,508.2 9,338.1 16.7
Full-Service Restaurants by Type 6,218.3 8,783.4 9,779.9 10,709.0 11,803.5 12,932.0 15.8
Asian Full-Service Restaurants 4,804.5 7,060.1 7,896.0 8,675.1 9,587.6 10,536.8 17.0
Chained Asian Full-Service Restaurants 1,684.9 2,027.8 2,373.3 2,670.3 2,967.8 3,238.2 14.0
Independent Asian Full-Service Restaurants 3,119.6 5,032.3 5,522.7 6,004.8 6,619.8 7,298.6 18.5
European Full-Service Restaurants 491.0 575.9 637.9 690.8 752.7 808.3 10.5
Chained European Full-Service Restaurants 107.2 126.6 139.8 150.8 165.7 182.0 11.2
Independent European Full-Service Restaurants 383.8 449.3 498.1 539.9 587.0 626.3 10.3
North American Full-Service Restaurants 185.7 224.1 262.0 289.7 326.0 359.1 14.1
Chained North American Full-Service Restaurants 35.5 42.9 48.4 53.0 57.4 62.2 11.9
Independent North American Full-Service Restaurants 150.3 181.2 213.7 236.6 268.6 296.9 14.6
Pizza Full-Service Restaurants 75.5 90.7 100.2 107.5 115.2 123.5 10.3
Chained Pizza Full-Service Restaurants 70.6 82.7 91.3 97.9 104.5 111.5 9.6
Independent Pizza Full-Service Restaurants 4.9 8.0 9.0 9.6 10.7 12.0 19.6
Other Full-Service Restaurants 661.4 832.6 883.7 946.0 1,022.0 1,104.3 10.8
Independent Other Full-Service Restaurants 661.4 832.6 883.7 946.0 1,022.0 1,104.3 10.8

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Limited-service restaurants

Compared with pre-pandemic year 2019, consumer spending on the limited-service restaurants declined to US$3,534.1 million and US$3,584.1 million respectively in 2021 and 2022, at the negative growth of −0.6% from 2017 to 2022. For the chained limited-service restaurants, consumer spending decreased to US$3,060.1 million in 2022 compared with US$3,343.0 million in 2019, growing negatively at a CAGR of −0.4% from 2017 to 2022. For the independent limited-service restaurants, consumer spending decreased in 2020, 2021 and 2022 compared with 2019, growing negatively at a CAGR of −1.7% from 2017 to 2022.

Many limited-service restaurants looked to expand their outlets to residential areas as there are expectations for this trend to remain relevant in the coming years. For example, McDonald's recently opened an outlet in Kwun Tong, which is considered a residential area. It is expected that sales through home delivery will remain a relevant source of income in the future due to increasing familiarity with online ordering, and hence limited-service restaurant operators are also likely to continue to form partnerships with popular delivery platforms for effective marketing campaigns (Euromonitor 2023).

Limited-service restaurant: chained vs. independent limited-service restaurants, US$ million 2017 to 2022
Category 2017 2018 2019 2020 2021 2022 CAGR* % 2017-2022
Limited-Service Restaurants 3,687.4 3,837.7 3,965.8 3,230.6 3,534.1 3,584.1 −0.6
Chained Limited-Service Restaurants 3,117.5 3,229.8 3,343.0 2,741.6 3,011.5 3,060.1 −0.4
Independent Limited-Service Restaurants 570.0 607.9 622.8 489.0 522.6 524.1 −1.7
Limited-Service Restaurants by Type 3,687.4 3,837.7 3,965.8 3,230.6 3,534.1 3,584.1 −0.6
Asian Limited-Service Restaurants 1,957.8 1,982.8 2,045.5 1,618.8 1,768.3 1,778.7 −1.9
Chained Asian Limited-Service Restaurants 1,759.4 1,770.5 1,825.9 1,441.4 1,572.8 1,583.7 −2.1
Independent Asian Limited-Service Restaurants 198.4 212.3 219.6 177.4 195.5 195.0 −0.3
Bakery Products Limited-Service Restaurants 131.2 137.1 137.6 100.5 112.4 114.7 −2.7
Chained Bakery Products Limited-Service Restaurants 91.5 94.1 90.0 66.2 74.7 76.5 −3.5
Independent Bakery Products Limited-Service Restaurants 39.8 43.1 47.6 34.3 37.6 38.2 −0.8
Burger Limited-Service Restaurants 850.0 926.9 971.2 837.5 917.2 945.4 2.2
Chained Burger Limited-Service Restaurants 734.8 805.0 839.3 731.1 792.3 814.3 2.1
Independent Burger Limited-Service Restaurants 115.2 121.9 131.9 106.4 124.9 131.2 2.6
Chicken Limited-Service Restaurants 188.0 196.4 208.4 210.4 233.3 246.5 5.6
Chained Chicken Limited-Service Restaurants 175.4 183.2 194.4 198.9 220.5 233.1 5.9
Independent Chicken Limited-Service Restaurants 12.7 13.2 14.0 11.5 12.8 13.3 0.9
Convenience Stores Limited-Service Restaurants 71.5 75.3 77.3 63.4 74.5 74.4 0.8
Chained Convenience Stores Limited-Service Restaurants 71.5 75.3 77.3 63.4 74.5 74.4 0.8
Ice Cream Limited-Service Restaurants 41.4 42.9 46.8 37.6 39.0 35.3 −3.1
Chained Ice Cream Limited-Service Restaurants 14.1 13.8 15.0 12.7 12.3 11.3 −4.3
Independent Ice Cream Limited-Service Restaurants 27.3 29.1 31.8 24.9 26.7 24.0 −2.5
Middle Eastern Limited-Service Restaurants 12.8 13.5 14.9 11.7 12.9 11.8 −1.6
Chained Middle Eastern Limited-Service Restaurants 7.7 7.9 8.4 6.6 7.2 6.6 −3.0
Independent Middle Eastern Limited-Service Restaurants 5.0 5.6 6.4 5.1 5.7 5.1 0.4
Pizza Limited-Service Restaurants 69.4 72.2 76.1 65.8 70.1 70.6 0.3
Chained Pizza Limited-Service Restaurants 69.4 72.2 76.1 65.8 70.1 70.6 0.3
Other Limited-Service Restaurants 365.3 390.5 388.0 284.9 306.4 306.6 −3.4
Chained Other Limited-Service Restaurants 193.8 207.9 216.5 155.4 186.9 189.5 −0.4
Independent Other Limited-Service Restaurants 171.6 182.7 171.5 129.5 119.4 117.1 −7.4

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Over the forecast period, limited-service restaurants are projected to increase at a CAGR of 8.6% from 2022 to 2027, reaching US$5,408.1 million in 2027. All the subcategories grow between a CAGR of 4.7% (Chained Chicken Limited-Service Restaurants) and 16.1% (Independent Chicken Limited-Service Restaurants) from 2022 to 2027.

Limited-service restaurant: Chained full-service restaurant vs. independent restaurant US$ million 2022 to 2027
Category 2022 2023 2024 2025 2026 2027 CAGR* % 2022-2027
Limited-Service Restaurants 3,584.1 4,062.2 4,470.1 4,814.1 5,103.8 5,408.1 8.6
Chained Limited-Service Restaurants 3,060.1 3,412.7 3,739.5 4,017.2 4,249.9 4,496.9 8.0
Independent Limited-Service Restaurants 524.1 649.5 730.7 796.9 853.8 911.2 11.7
Limited-Service Restaurants by Type 3,584.1 4,062.2 4,470.1 4,814.1 5,103.8 5,408.1 8.6
Asian Limited-Service Restaurants 1,778.7 2,023.3 2,217.7 2,380.6 2,526.9 2,682.5 8.6
Chained Asian Limited-Service Restaurants 1,583.7 1,760.5 1,921.5 2,061.0 2,186.5 2,319.9 7.9
Independent Asian Limited-Service Restaurants 195.0 262.9 296.2 319.6 340.4 362.6 13.2
Bakery Products Limited-Service Restaurants 114.7 132.8 148.6 161.2 168.8 176.8 9.0
Chained Bakery Products Limited-Service Restaurants 76.5 88.2 98.9 108.0 113.2 118.6 9.2
Independent Bakery Products Limited-Service Restaurants 38.2 44.6 49.7 53.3 55.6 58.1 8.7
Burger Limited-Service Restaurants 945.4 1,070.5 1,188.0 1,288.2 1,364.0 1,444.5 8.8
Chained Burger Limited-Service Restaurants 814.3 915.9 1,014.4 1,095.8 1,156.7 1,221.1 8.4
Independent Burger Limited-Service Restaurants 131.2 154.7 173.7 192.4 207.3 223.4 11.2
Chicken Limited-Service Restaurants 246.5 266.3 282.6 295.5 308.2 321.6 5.5
Chained Chicken Limited-Service Restaurants 233.1 248.0 261.9 272.4 282.8 293.6 4.7
Independent Chicken Limited-Service Restaurants 13.3 18.3 20.8 23.1 25.4 28.0 16.1
Convenience Stores Limited-Service Restaurants 74.4 82.2 89.7 96.0 99.8 103.8 6.9
Chained Convenience Stores Limited-Service Restaurants 74.4 82.2 89.7 96.0 99.8 103.8 6.9
Ice Cream Limited-Service Restaurants 35.3 40.4 45.1 47.8 50.0 52.4 8.2
Chained Ice Cream Limited-Service Restaurants 11.3 12.5 13.5 14.2 14.8 15.4 6.4
Independent Ice Cream Limited-Service Restaurants 24.0 28.0 31.6 33.6 35.3 37.0 9.0
Middle Eastern Limited-Service Restaurants 11.8 13.2 14.3 15.3 16.1 16.8 7.3
Chained Middle Eastern Limited-Service Restaurants 6.6 7.5 8.1 8.6 9.1 9.4 7.3
Independent Middle Eastern Limited-Service Restaurants 5.1 5.7 6.2 6.7 7.1 7.3 7.4
Pizza Limited-Service Restaurants 70.6 79.8 88.4 93.8 98.3 102.9 7.8
Chained Pizza Limited-Service Restaurants 70.6 79.8 88.4 93.8 98.3 102.9 7.8
Other Limited-Service Restaurants 306.6 353.7 395.8 435.8 471.6 506.8 10.6
Chained Other Limited-Service Restaurants 189.5 218.2 243.2 267.5 288.9 312.1 10.5
Independent Other Limited-Service Restaurants 117.1 135.5 152.5 168.3 182.7 194.7 10.7

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Cafés and bars

Sales of café/bars plummet in 2020 (US$511.3 million), 2021(US$638.5 million) and 2022 (US$577.8 million) compared with US$1,079.2 million in 2019. The CAGR growth for cafés/bars was −11.6% between 2017 and 2022, in which chained cafes/bars was −0.5% and independent cafes/bars was −17.8%. Sales of some subcategories started to rebound in 2022 although the total cafes/bars sales (chained and independent) still lower than the 2019 level.

Due to the severity of the fifth wave in the first quarter of 2022, foodservice channels such as bars/cubs were negatively impacted by tightened social distancing measures. Hence, the government offered financial relief under the fifth round of the "Anti-epidemic Fund", where nightclubs, karaoke establishments, and bars that are required to close their entire licensed premises as directed under the Prevention and Control of Diseases Regulation, were eligible to apply for an additional HKD25,000 subsidy. This financial aid gave some businesses a chance to survive for longer (Euromonitor 2023).

Cafés/bars: chained vs. independent cafés/bars in US$ millions 2017 to 2022
Category 2017 2018 2019 2020 2021 2022 CAGR* % 2017-2022
Cafés/Bars 1,071.1 1,142.3 1,079.2 511.3 638.5 577.8 −11.6
Chained cafés/bars 292.1 308.1 314.9 223.3 274.9 285.1 −0.5
Independent cafés/bars 779.0 834.3 764.4 288.0 363.6 292.7 −17.8
Bars/Pubs 595.3 645.1 590.5 147.6 192.3 137.3 −25.4
Chained bars/pubs 17.2 19.2 21.3 7.3 8.7 6.7 −17.2
Independent bars/pubs 578.1 625.9 569.1 140.3 183.6 130.6 −25.7
Cafés 170.9 174.8 164.9 123.8 147.3 127.1 −5.8
Chained cafés 9.8 10.4 9.4

6.6

6.3 5.3 −11.6
Independent cafés 161.1 164.4 155.5 117.2 141.0 121.8 −5.4
Specialist Coffee and Tea Shops 305.0 322.4 323.9 239.8 298.9 313.4 0.5
Chained specialist coffee and tea shops 265.2 278.5 284.2 209.3 259.9 273.1 0.6
Independent specialist coffee and tea shops 39.8 43.9 39.8 30.5 39.0 40.3 0.3

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Over the forecast period, cafés/bars are projected to increase at a 17.0%, reaching US$1,264.4 million in 2027. Although the recovery of cafés/bars is expected to be slower than other consumer foodservice channels, sales of the most categories and subcategories are expected to return to pre-COVID levels in 2027

Cafés/bars: chained vs. independent cafés/bars in US$ millions 2022 to 2027
Category 2022 2023 2024 2025 2026 2027 CAGR* % 2022-2027
Cafés/Bars 577.8 713.3 853.4 983.0 1,112.3 1,264.4 17.0
Chained cafés/bars 285.1 314.9 333.4 350.0 364.2 379.0 5.9
Independent cafés/bars 292.7 398.4 520.0 633.1 748.1 885.5 24.8
Bars/Pubs 137.3 199.9 283.2 373.1 468.8 585.1 33.6
Chained bars/pubs 6.7 8.1 9.6 11.1 12.5 13.7 15.4
Independent bars/pubs 130.6 191.7 273.5 362.0 456.4 571.4 34.3
Cafés 127.1 155.8 186.5 204.1 218.8 234.5 13.0
Chained cafés 5.3 6.4 7.3 8.2 9.1 10.0 13.5
Independent cafés 121.8 149.5 179.2 195.9 209.7 224.6 13.0
Specialist Coffee and Tea Shops 313.4 357.6 383.7 405.8 424.7 444.8 7.3
Chained specialist coffee and tea shops 273.1 300.4 316.5 330.6 342.7 355.3 5.4
Independent specialist coffee and tea shops 40.3 57.2 67.2 75.2 82.0 89.5 17.3

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Self-service café

Sales of self-service cafeteria plummet in 2020 (US$7.8 million), 2021 (US$7.9 million) and 2022 (US$6.8 million) compared with US$13.5 million in 2019 due to home seclusion and COVID-19 measures. It grew negatively at a CAGR of −9.3% from 2017 to 2022.

The choice of self-service cafeterias in Hong Kong was limited even before the pandemic, making this channel a highly consolidated competitive landscape. This is because self-service cafeterias is a small channel in Hong Kong and not necessarily top of mind when local consumers decide where to eat. Instead, it is often considered a meeting place for younger consumers over the weekend (Euromonitor 2023).

Self-service cafeteria: chained vs. independent self-service cafeteria in US$ millions 2016 to 2021
Category 2017 2018 2019 2020 2021 2022 CAGR* % 2017-2022
Self-Service Cafeterias 11.1 13.0 13.5 7.8 7.9 6.8 −9.3
Chained self-service cafeterias 11.1 13.0 13.5 7.8 7.9 6.8 −9.3
Independent self-service cafeterias

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Over the forecast period, self-service cafeteria is expected to see a 28.7% CAGR between 2022 and 2027, reaching US$24.0 million in 2027.

Self-service cafeteria: chained vs. independent self-service cafeteria in US$ millions, 2021 to 2026
Category 2022 2023 2024 2025 2026 2027 CAGR* % 2022-2027
Self-Service Cafeterias 6.8 13.7 16.9 19.5 21.6 24.0 28.7
Chained self-service cafeterias 6.8 13.7 16.9 19.5 21.6 24.0 28.7
Independent self-service cafeterias

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Street stalls/kiosks

The street stalls/kiosks channel remained highly fragmented being dominated by independents, US$143.6 million in 2022 compared with US$189.1 million in 2019, growing negatively at a CAGR of −3.2% from 2017 to 2022. Chained street stalls/kiosks only represented US$65.1 million in 2022, down from US$80.4 million in 2019 even though it grew positively at 2.6% from 2017 to 2022. Independent street stalls/kiosks saw declined sales at US$78.5 million in 2022, down from US$108.7 million in 2019, growing negatively at a CAGR of −6.8% from 2017 to 2022.

Over the forecast period, street stalls/kiosks are projected to see a 9.4% CAGR from 2022 to 2027, reaching US$225.0 million in 2027.

Street stalls/kiosks in Hong Kong experienced significant sales declines in 2020, 2021 and 2022 due to the impact of the pandemic, including low footfall amongst local consumers due to remote working policies, and lack of inbound tourists, despite a marginal respite in 2021 (Euromonitor 2023).

Street stalls/kiosks: chained vs. independent street stalls/kiosks in US$ million 2017 to 2022
Category 2017 2018 2019 2020 2021 2022 CAGR* % 2017-2022
Street Stalls/Kiosks 168.7 197.4 189.1 148.7 153.4 143.6 −3.2
Chained street stalls/kiosks 57.3 82.4 80.4 55.5 67.1 65.1 2.6
Independent street stalls/kiosks 111.4 115.0 108.7 93.2 86.3 78.5 −6.8

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Street stalls/kiosks: chained vs. independent street stalls/kiosks in US$ million 2022 to 2027
Category 2022 2023 2024 2025 2026 2027 CAGR* % 2022-2027
Street Stalls/Kiosks 143.6 164.8 181.7 198.2 212.8 225.0 9.4
Chained street stalls/kiosks 65.1 76.1 85.2 94.2 102.2 108.5 10.8
Independent street stalls/kiosks 78.5 88.7 96.5 103.9 110.6 116.5 8.2

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Online vs offline ordering

The online consumer service became very popular after the pandemic started. It increased from 2.8% in 2019 to 19.5% in 2020, 19.2% in 2021 and 31.2% in 2022 respectively. The CAGR grew 104.0% between 2017 and 2022 while the offline saw a negative growth −8.5%.

The online café/bars increased from 3.8% in 2019 to 22.8% in 2020, 19.7% in 2021 and 28.8% respectively. The CAGR grew 73.2% between 2017 and 2022 while the offline saw a negative growth −7.4%.

The online full-service restaurants increased from 2.5% in 2019 to 20.7% in 2020, 20.1% in 2021 and 33.4% respectively. The CAGR grew 129.7% between 2017 and 2022 while the offline saw a negative growth −9.4%.

The online limited service increased from 3.5% in 2019 to both 17.6% in 2020 and in 2021, and 28.1% respectively. The CAGR grew 76.4% between 2017 and 2022 while the offline saw a negative growth −7.2%.

The online street stalls/kiosks increased from 0.8% in 2019 to 4.9% in 2020, 11.9% in 2021 and 22.0% respectively. The CAGR grew 201.8% between 2018 and 2022 while the offline saw a negative growth −6.0% from 2017 to 2022.

It is projected that only Limited-Service Restaurants online and Street Stalls/Kiosks online will continue to grow steadily from 2022 to 2027.

Online vs offline ordering breakdown %, 2017 to 2022
Category Type 2017 2018 2019 2020 2021 2022 CAGR* % 2017-2022
Consumer Foodservice by Type Online 1.8 2.3 2.8 19.5 19.2 31.2 104.0
Offline 98.2 97.7 97.2 80.5 80.8 68.8 −8.5
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Cafés/Bars Online 3.2 3.8 3.8 22.8 19.7 28.8 73.2
Offline 96.8 96.2 96.2 77.2 80.3 71.3 −7.4
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Full-Service Restaurants Online 1.2 1.9 2.5 20.7 20.1 33.4 129.7
Offline 98.8 98.1 97.5 79.3 79.9 66.6 −9.4
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Limited-Service Restaurants Online 2.9 3.2 3.5 17.6 17.6 28.1 76.4
Offline 97.1 96.8 96.5 82.4 82.4 71.9 −7.2
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Self-Service Cafeterias Online 5.7 4.2 5.7 4.2 5.3 −1.2 (2018 to 2022)
Offline 100.0 94.3 95.8 94.3 95.8 94.7 −1.4
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Street Stalls/Kiosks Online 0.8 0.8 4.9 11.9 22.0 201.8% (2018 to 2022)
Offline 100.0 99.3 99.2 95.1 88.1 78.0 −6.0
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Online vs offline ordering breakdown %, 2022 to 2027
Category Type 2022 2023 2024 2025 2026 2027 CAGR* % 2022-2027
Consumer Foodservice by Type Online 31.2 30.6 29.7 29.3 29.6 29.7 −1.2
Offline 68.8 69.4 70.3 70.7 70.4 70.3 0.5
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Cafés/Bars Online 28.8 25.8 23.5 22.9 22.5 22.4 −6.1
Offline 71.3 74.2 76.5 77.1 77.5 77.6 2.1
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Full-Service Restaurants Online 33.4 31.9 30.9 30.3 30.6 30.8 −2.0
Offline 66.6 68.1 69.1 69.7 69.4 69.2 1.0
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Limited-Service Restaurants Online 28.1 28.8 28.6 28.6 28.8 29.0 0.8
Offline 71.9 71.2 71.4 71.4 71.2 71.0 −0.3
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Self-Service Cafeterias Online 5.3 4.9 4.7 4.7 4.7 4.8 −2.4
Offline 94.7 95.1 95.3 95.3 95.3 95.2 0.1
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Street Stalls/Kiosks Online 22.0 26.0 27.9 29.1 30.1 30.0 8.1
Offline 78.0 74.0 72.1 70.9 69.9 70.0 −2.7
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Eat-in vs delivery and to-go sales

The consumer service home delivery became very popular after the pandemic started. It increased from 8.5% in 2019 to both 20.3% in 2020 and in 2021, and 23.6% respectively. Its CAGR grew 32.3% between 2017 and 2022 while the eat-in saw a negative growth −14.3%. However takeaway grew at a CAGR of 52.3% from 2017 to 2022, even higher that the home delivery.

The cafés/bars home delivery increased from 11.8% in 2019 to 39.5% in 2020, 35.3%% in 2021 and 39.2% respectively. Its CAGR grew 40.0% between 2017 and 2022 while the eat-in saw a negative growth −15.6%. However takeaway grew at a CAGR of 45.9% from 2017 to 2022.

The full-service restaurants home delivery increased from 5.0% in 2019 to 17.0% in 2020, 17.1% in 2021 and 20.7% in 2022 respectively. Its CAGR grew 46.5% between 2017 and 2022 while the eat-in saw a negative growth −17.5%. However takeaway grew a CAGR of 78.8% from 2017 to 2022.

The limited service restaurant home delivery increased from 13.0% in 2019 to 20.5% in 2020, 21.2% in 2021 and 23.5% in 2022 respectively. Its CAGR grew 16.9% between 2017 and 2022 while the eat-in saw a negative growth −7.1%. However takeaway grew at a CAGR of 14.9% from 2017 to 2022.

The street stalls/kiosks home delivery increased from 87.2% in 2019 to 90.3% in 2020, 90.2% in 2021 and 91.7% respectively. Its CAGR grew 1.1% between 2017 and 2022 while the eat-in saw a negative growth −20.2%.

Eat-in vs delivery and to-go sales, breakdown %, 2017 to 2022
Category Type 2017 2018 2019 2020 2021 2022 CAGR* % 2017-2022
Consumer Foodservice Eat-in 86.8 86.1 84.9 59.6 57.4 46.8 −14.3
Home Delivery 7.7 8.0 8.5 20.3 20.3 23.6 32.3
Takeaway 5.5 5.9 6.6 19.7 22.3 29.6 52.3
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Cafés/Bars Eat-in 86.0 85.3 82.7 45.8 51.5 43.6 −15.6
Home delivery 10.2 10.3 11.8 39.5 35.3 39.2 40.0
Takeaway 3.8 4.5 5.5 14.7 13.2 17.2 45.9
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Full-Service Restaurants Eat-in 91.9 91.2 90.6 61.7 57.3 42.6 −17.5
Home delivery 4.5 4.7 5.0 17.0 17.1 20.7 46.5
Takeaway 3.6 4.0 4.4 21.3 25.6 36.8 78.8
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Limited-Service Restaurants Eat-in 75.7 75.1 74.4 60.1 60.9 56.3 −7.1
Home delivery 12.6 12.8 13.0 20.5 21.2 23.5 16.9
Takeaway 11.6 12.1 12.6 18.0 18.0 20.2 14.9
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Self-Service Cafeterias Eat-in 92.6 91.8 91.3 79.1 82.5 73.1 −5.7
Takeaway 7.4 8.2 8.7 20.9 17.5 26.9 38.1
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Street Stalls/Kiosks Eat-in 12.3 12.1 11.9 6.7 6.8 5.0 −20.2
Home delivery 87.8 87.1 87.2 90.3 90.2 91.7 1.1
Takeaway 0.8 0.9 2.9 2.9 3.3 42.5% (2018-2022)
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Eat-in vs delivery and to-go sales, breakdown %, 2022 to 2027
Category Type 2022 2023 2024 2025 2026 2027 CAGR* % 2022-2027
Consumer Foodservice Eat-in 46.8 51.6 57.7 65.5 72.8 76.6 13.1
Home Delivery 23.6 22.2 20.4 18.3 15.6 14.1 −12.1
Takeaway 29.6 26.2 21.9 16.2 11.6 9.3 −25.1
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Cafés/Bars Eat-in 43.6 47.2 52.3 59.7 68.1 73.0 13.8
Home delivery 39.2 36.6 33.3 28.1 23.3 20.3 −15.2
Takeaway 17.2 16.2 14.4 12.3 8.6 6.7 −21.0
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Full-Service Restaurants Eat-in 42.6 49.6 58.0 69.5 80.4 85.4 19.0
Home delivery 20.7 19.2 17.1 14.0 10.2 8.2 −20.7
Takeaway 36.8 31.2 25.0 16.5 9.4 6.4 −35.4
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Limited-Service Restaurants Eat-in 56.3 58.5 60.2 59.9 59.0 59.3 1.3
Home delivery 23.5 23.3 22.4 23.1 23.4 23.5 0.0
Takeaway 20.2 18.2 17.4 16.9 17.6 17.2 −3.9
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Self-Service Cafeterias Eat-in 73.1 77.1 82.0 87.8 90.2 91.2 5.7
Takeaway 26.9 22.9 18.0 12.2 9.8 8.8 −24.4
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0
Street Stalls/Kiosks Eat-in 5.0 6.1 7.2 8.3 9.2 10.2 19.5
Home delivery 91.7 90.4 89.1 88.1 87.8 87.8 −1.1
Takeaway 3.3 3.5 3.7 3.6 3.0 2.0 −11.8
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Consumer foodservice by location

Consumer foodservice through standalone decreased to US$7,715.8 million in 2020, US$7,348.7 million in 2021 and US$6,530.0 million in 2022 respectively compared with US$10,435.2 million in 2019. Consumer service through retail decreased to US$2,052.8 million in 2020, US$3,029.2 million in 2021 and US$2,220.8 million in 2022 respectively compared with US$3,972.0 million in 2019. Consumer foodservice through travel decreased to US$270.2 million in 2020, US$591.6 million in 2021 and US$401.6 million in 2022 respectively compared with US$883.3 million in 2019.

Consumer foodservice through leisure decreased to US$93.1 million in 2020, increased to US$164.9 million in 2021, again decreased to US$115.7 million compared with US$141.2 million in 2019. Consumer foodservice through lodging decreased to US$101.3 million in 2020, increased to US$483.7 million in 2021 and US$1,262.5 million in 2022 compared with US$252.5 million in 2019.

Consumer foodservice by location in US$ million 2017 to 2022
Category 2017 2018 2019 2020 2021 2022 CAGR* % 2017-2022
Consumer Foodservice by Location 15,735.5 16,746.7 15,684.3 10,233.2 11,618.2 10,530.5 −7.7
Consumer Foodservice Through Standalone 10,629.3 11,248.8 10,435.2 7,715.8 7,348.7 6,530.0 −9.3
Consumer Foodservice Through retail 3,877.2 4,161.6 3,972.0 2,052.8 3,029.2 2,220.8 −10.5
Consumer Foodservice Through travel 849.7 924.4 883.3 270.2 591.6 401.6 −13.9
Consumer Foodservice Through Leisure 133.8 147.4 141.2 93.1 164.9 115.7 −2.9
Consumer Foodservice Through lodging 245.5 264.6 252.5 101.3 483.7 1,262.5 38.8

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

Consumer foodservice by location in US$ million 2022 to 2027
Category 2022 2023 2024 2025 2026 2027 CAGR* % 2022-2027
Consumer Foodservice by Location 10,530.5 13,428.5 14,651.4 15,681.9 16,766.0 17,859.2 11.1
Consumer Foodservice Through Standalone 6,530.0 6,990.6 7,483.4 7,873.2 8,296.3 8,751.5 6.0
Consumer Foodservice Through retail 2,220.8 3,511.3 3,861.3 4,154.4 4,482.3 4,828.2 16.8
Consumer Foodservice Through travel 401.6 699.5 789.7 859.7 925.7 1,000.4 20.0
Consumer Foodservice Through Leisure 115.7 228.8 253.0 276.4 303.4 326.7 23.1
Consumer Foodservice Through lodging 1,262.5 1,998.3 2,263.9 2,518.2 2,758.2 2,952.5 18.5

Source: Euromonitor 2023

*CAGR: Compound Annual Growth Rate

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Resources

  • Euromonitor, 2023
  • Euromonitor March 2023
    • Country report: Consumer Foodservice in Hong Kong
    • Country report: Full-service restaurants in Hong Kong
    • Country report: Limited-service restaurants in Hong Kong
    • Country report: Cafes/bars in Hong Kong
    • Country report: Self-service restaurants in Hong Kong
    • Country report: Street stalls/kiosks in Hong Kong
  • World Bank 2022

Foodservice – Hong Kong
Global Analysis Report

Prepared by: Hongli Wang, Market Analyst

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