Note: This report includes forecasting data that is based on baseline historical data.
Trade performance
In 2022, Canada exported to the world a total value of US$3,954,830.7 of buckwheat, nearly double times more than last year's value: US$2,051,024.8, but less than 2020 level: US$4,374,512.5. The largest export destinations of buckwheat were the United States (US$3,505,251.0), Japan (US$210,598.2), and Ukraine (US$195,936.2).
| Country | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2018-2022 |
|---|---|---|---|---|---|---|
| World | 3,373,297.0 | 3,661,766.7 | 4,374,512.5 | 2,051,024.8 | 3,954,830.7 | −15.28 |
| United States | 2,595,268.3 | 3,009,325.2 | 3,645,643.8 | 2,019,096.6 | 3,505,251.0 | −8.03 |
| Japan | 254,261.7 | 139,991.8 | 70,968.7 | 210,598.2 | −47.17 | |
| Ukraine | 195,936.2 | **N/C | ||||
| South Korea | 26,738.9 | N/C | ||||
| Taiwan | 724.8 | 7,879.9 | N/C | |||
| Romania | 6,334.6 | N/C | ||||
| Hong Kong | 1,131.0 | 408.7 | 436.0 | 1,152.3 | −37.91 | |
| Dominican Republic | 0.0 | 0.0 | 0.0 | 0.0 | 939.6 | N/C |
| Russian Federation | 44.8 | 0.0 | 0.0 | 0.0 | 0.0 | N/C |
| Qatar | 23.6 | 0.0 | 0.0 | 0.0 | 0.0 | N/C |
|
Source: Global Trade Tracker, 2023 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
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In 2022, Canada exported to the world a total quantity of 4,063,209 kilograms of buckwheat. The largest export destinations of buckwheat were the United States (3,150,142 kilograms), Ukraine (503,200 kilograms), and Japan (298,440 kilograms).
| Country | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2018-2022 |
|---|---|---|---|---|---|---|
| World | 5,089,777 | 5,574,272 | 6,175,630 | 2,607,892 | 4,063,209 | −5.5 |
| United States | 3,301,623 | 4,197,540 | 4,709,352 | 2,548,578 | 3,150,142 | −1.2 |
| Ukraine | 503,200 | N/C | ||||
| Japan | 639,376 | 369,768 | 185,691 | 298,440 | −17.3 | |
| South Korea | 68,504 | N/C | ||||
| Taiwan | 1,920 | 21,420 | N/C | |||
| Romania | 16,000 | N/C | ||||
| Hong Kong | 3,026 | 1,080 | 1,088 | 2,999 | −0.3 | |
| Dominican Republic | 2,504 | N/C | ||||
| Russian Federation | 116 | N/C | ||||
| Qatar | 60 | N/C | ||||
|
Source: Global Trade Tracker, 2023 *CAGR: Compound Annual Growth N/C: Not calculable |
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The growth of the global buckwheat exports was a CAGR of 17.3%, the export value is bigger than the 2019 level but lower than the 2020 and 2021 levels.
The top 10 global exporters are Poland (US$13.3 million), the US (US$11.7 million), Latvia (US$9.6 million), China (US$8.9 million), Lithuania (US$8.2 million), Russia (US$6.5 million), Kazakhstan (US$5.7 million), Estonia (US$5.2 million), Netherlands (US$4.7 million) and Germany (US$4.2 million) in 2022. Canada ranks the 11th place with the sales at US$4.0 million.
| Country | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2018-2022 |
|---|---|---|---|---|---|---|
| World | 81.5 | 83.9 | 102.1 | 131.4 | 93.9 | 17.3 |
| Poland | 5.9 | 5.3 | 9.0 | 14.0 | 13.3 | 33.5 |
| United States | 14.2 | 13.7 | 10.6 | 10.7 | 11.7 | −9.0 |
| Latvia | 3.3 | 5.3 | 5.8 | 10.8 | 9.6 | 49.0 |
| China | 15.2 | 12.7 | 9.1 | 7.5 | 8.9 | −20.9 |
| Lithuania | 5.3 | 7.5 | 7.4 | 9.7 | 8.2 | 22.7 |
| Russia | 17.6 | 19.0 | 29.0 | 44.2 | 6.5 | 35.9 |
| Kazakhstan | 1.4 | 2.6 | 4.3 | 6.7 | 5.7 | 69.1 |
| Estonia | 1.0 | 0.5 | 1.3 | 3.3 | 5.2 | 50.6 |
| Netherlands | 3.9 | 2.6 | 3.5 | 3.6 | 4.7 | −2.0 |
| Germany | 1.6 | 1.6 | 2.6 | 4.2 | 4.2 | 38.1 |
| Canada (11th) | 3.4 | 3.7 | 4.4 | 2.1 | 4.0 | −15.3 |
|
Source: Global Trade Tracker, 2023 *CAGR: Compound Annual Growth |
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In 2022, the total of global buckwheat exports was 99,501.7 metro tonnes, much lower than the 2019 level: 195,653.1 metro tonnes and also lower than 2020 level: 164,517.8 metro tonnes and 2021 level: 174,247.5 metro tonnes. Top three exporting countries are the US, Poland and Latvia.
| Country | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2018-2022 |
|---|---|---|---|---|---|---|
| World | 191,431.6 | 195,653.1 | 164,517.8 | 174,247.5 | 99,501.7 | −15.1 |
| United States | 20,530.8 | 18,849.2 | 14,334.9 | 14,432.4 | 16,566.0 | −5.2 |
| Poland | 10,881.0 | 11,244.6 | 12,925.1 | 14,535.1 | 11,257.2 | 0.9 |
| Latvia | 9,162.6 | 18,028.3 | 10,011.9 | 16,685.0 | 10,772.9 | 4.1 |
| China | 28,195.0 | 22,624.3 | 13,169.5 | 7,976.7 | 8,934.6 | −25.0 |
| Russian | 74,876.8 | 65,341.8 | 59,157.0 | 71,510.4 | 8,651.4 | −41.7 |
| Lithuania | 13,880.2 | 20,409.4 | 11,430.7 | 10,937.3 | 8,411.9 | −11.8 |
| Kazakhstan | 6,394.8 | 6,973.9 | 7,485.9 | 9,922.2 | 8,079.6 | 6.0 |
| Estonia | 2,903.9 | 1,064.6 | 1,436.2 | 3,697.5 | 5,485.1 | 17.2 |
| Canada | 5,089.8 | 5,574.3 | 6,175.6 | 2,607.9 | 4,063.2 | −5.5 |
| Germany | 1,692.1 | 1,909.6 | 2,597.0 | 3,345.8 | 3,272.0 | 17.9 |
|
Source: Global Trade Tracker, 2023 *CAGR: Compound Annual Growth |
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The growth of the global buckwheat imports was a CAGR of 18.5%, the import value is bigger than the levels of 2019, 2020 and 2021.
The top 10 global importers are Japan (US$28.8 million), the Lithuania (US$15.6 million), Italy (US$15.0 million), Poland (US$13.2 million), Latvia (US$9.9 million), the United States (US$9.5 million), China (US$8.7 million), Ukraine (US$8.1 million), Netherlands (US$8.0 million) and France (US$7.8 million) in 2022. Canada ranks the 23rd place with the importing value of US$1.0 million.
| Country | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2018-2022 |
|---|---|---|---|---|---|---|
| World | 110.3 | 105.0 | 125.7 | 183.3 | 184.1 | 18.5 |
| Japan | 33.4 | 29.9 | 22.8 | 22.9 | 28.8 | −11.8 |
| Lithuania | 4.3 | 1.5 | 2.0 | 11.5 | 15.6 | 39.4 |
| Italy | 6.1 | 6.6 | 8.2 | 16.6 | 15.0 | 39.1 |
| Poland | 7.2 | 5.7 | 7.6 | 13.4 | 13.2 | 22.9 |
| Latvia | 1.3 | 0.7 | 2.6 | 4.8 | 9.9 | 56.1 |
| United States | 5.0 | 5.0 | 7.0 | 5.0 | 9.5 | −0.1 |
| China | 6.9 | 9.9 | 1.2 | 15.5 | 8.7 | 30.6 |
| Ukraine | 2.3 | 4.5 | 14.5 | 12.9 | 8.1 | 78.1 |
| Netherlands | 5.8 | 5.2 | 4.1 | 5.1 | 8.0 | −4.0 |
| France | 4.7 | 3.6 | 5.6 | 10.5 | 7.8 | 30.8 |
| Canada (23th) | 0.9 | 1.3 | 1.3 | 1.4 | 1.0 | 16.7 |
|
Source: Global Trade Tracker, 2023 *CAGR: Compound Annual Growth |
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In 2022, the total of global buckwheat imports was 183,388.7 metro tonnes, lower than the 2019 level: 216,801.2 metro tonnes, lower than 2020 level: 242,049.0 metro tonnes and 2021 level: 264,196.1 metro tonnes. Top three importers are Japan, Lithuania and China.
| Country | 2018 | 2019 | 2020 | 2021 | 2022 | CAGR* % 2018-2022 |
|---|---|---|---|---|---|---|
| World | 227,239.3 | 216,801.2 | 242,049.0 | 264,196.1 | 183,388.7 | −5.2 |
| Japan | 54,070.0 | 46,785.0 | 31,784.0 | 28,165.0 | 31,325.0 | −12.8 |
| Lithuania | 16,721.6 | 4,592.4 | 3,881.1 | 17,021.0 | 20,114.3 | 4.7 |
| China | 27,365.7 | 36,505.9 | 3,388.4 | 27,528.8 | 15,926.9 | −12.7 |
| Poland | 22,146.8 | 20,348.9 | 15,566.9 | 19,765.8 | 15,266.9 | −8.9 |
| Italy | 10,110.3 | 13,182.7 | 10,291.7 | 22,579.5 | 13,111.6 | 6.7 |
| Latvia | 2,218.6 | 1,082.5 | 4,388.8 | 6,747.8 | 10,438.9 | 47.3 |
| Ukraine | 11,526.8 | 14,365.5 | 32,225.6 | 21,707.1 | 8,982.4 | −6.0 |
| France | 6,645.5 | 4,908.7 | 7,158.1 | 9,550.6 | 6,795.0 | 0.6 |
| Germany | 4,410.3 | 4,176.7 | 6,032.6 | 7,570.4 | 6,679.2 | 10.9 |
| Georgia | 0.3 | 0.5 | 4,198.1 | 5,061.1 | 6,403.3 | N/C |
| Canada (31th) | 993.0 | 1,369.0 | 1,896.0 | 616.0 | 410.0 | −19.8 |
|
Source: Global Trade Tracker, 2023 *CAGR: Compound Annual Growth N/C: Not calculable |
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Product launch and trends analysis (value-added applications)
According to data from Mintel, 7,643 products containing buckwheat as an ingredient were launched in the world between Jan. 2018 and Dec. 2022. During this period, bakery was the leading sub-category, followed by breakfast cereals and side dishes. Most popular claims were Low/No/Reduced Allergen, gluten free or organic. Location of manufacture of these 7,643 products are located mainly in the top 10 countries below. Top 5 countries are China, France, Australia, Italy and USA. Ferrero, Dr. Schär and Mondelez were the three companies with the most launches in the past five years.
| Product attributes | Yearly launch count | Total sample | ||||
|---|---|---|---|---|---|---|
| 2018 | 2019 | 2020 | 2021 | 2022 | ||
| Yearly product launches | 1,558 | 1,657 | 1,659 | 1,434 | 1,335 | 7,643 |
| Top ten categories | ||||||
| Bakery | 499 | 509 | 492 | 476 | 437 | 2,413 |
| Breakfast Cereals | 229 | 250 | 246 | 197 | 177 | 1,099 |
| Side Dishes | 180 | 184 | 206 | 153 | 133 | 856 |
| Meals and Meal Centers | 153 | 158 | 142 | 140 | 156 | 749 |
| Snacks | 157 | 158 | 166 | 123 | 99 | 703 |
| Chocolate Confectionery | 51 | 65 | 79 | 75 | 81 | 351 |
| Baby Food | 42 | 72 | 48 | 35 | 44 | 241 |
| Hot Beverages | 45 | 49 | 37 | 42 | 34 | 207 |
| Processed Fish, Meat and Egg Products | 38 | 50 | 33 | 27 | 39 | 187 |
| Nutritional Drinks and Other Beverages | 26 | 33 | 38 | 40 | 31 | 168 |
| Top ten claims | ||||||
| Low/No/Reduced Allergen | 673 | 665 | 687 | 554 | 537 | 3,116 |
| Gluten Free | 625 | 601 | 592 | 495 | 470 | 2,783 |
| Organic | 456 | 485 | 475 | 397 | 373 | 2,186 |
| Vegan/No Animal Ingredients | 375 | 406 | 413 | 350 | 338 | 1,882 |
| Social Media | 334 | 356 | 386 | 377 | 333 | 1,786 |
| Ethical - Environmentally Friendly Package | 303 | 364 | 352 | 378 | 369 | 1,766 |
| No Additives/Preservatives | 363 | 376 | 345 | 332 | 267 | 1,683 |
| Ethical - Recycling | 257 | 306 | 282 | 300 | 286 | 1,431 |
| Wholegrain | 264 | 270 | 287 | 230 | 197 | 1,248 |
| High/Added Fibre | 231 | 226 | 280 | 225 | 224 | 1,186 |
| Top ten location of manufacture | ||||||
| China | 101 | 126 | 135 | 100 | 87 | 549 |
| France | 81 | 91 | 78 | 82 | 90 | 422 |
| Australia | 67 | 59 | 69 | 55 | 61 | 311 |
| Italy | 64 | 82 | 53 | 42 | 35 | 276 |
| United States | 57 | 37 | 47 | 32 | 24 | 197 |
| United Kingdom | 48 | 58 | 36 | 23 | 26 | 191 |
| Canada | 21 | 46 | 31 | 33 | 27 | 158 |
| Germany | 35 | 50 | 24 | 25 | 14 | 148 |
| New Zealand | 11 | 32 | 21 | 20 | 22 | 106 |
| Taiwan, China | 25 | 13 | 16 | 19 | 22 | 95 |
| Top five launch types | ||||||
| New Variety/Range Extension | 577 | 653 | 626 | 569 | 577 | 3,002 |
| New Product | 530 | 600 | 619 | 490 | 398 | 2,637 |
| New Packaging | 296 | 260 | 277 | 269 | 255 | 1,357 |
| Relaunch | 128 | 116 | 112 | 85 | 100 | 541 |
| New Formulation | 27 | 28 | 25 | 21 | 5 | 106 |
| Top ten flavours (including blend) | ||||||
| Unflavoured/Plain | 505 | 555 | 569 | 459 | 400 | 2,488 |
| Milk | 26 | 35 | 47 | 37 | 34 | 179 |
| Cereal and Milk | 30 | 36 | 36 | 38 | 26 | 166 |
| Seed | 39 | 26 | 27 | 39 | 27 | 158 |
| Chocolate | 28 | 23 | 25 | 34 | 40 | 150 |
| Hazelnut and Milk | 15 | 19 | 28 | 32 | 30 | 124 |
| Buckwheat | 37 | 28 | 23 | 19 | 15 | 122 |
| Cereal | 10 | 16 | 16 | 11 | 18 | 71 |
| Roasted/Toasted | 12 | 11 | 16 | 8 | 19 | 66 |
| Cocoa/Cacao | 12 | 12 | 18 | 6 | 14 | 62 |
| Top ten companies | ||||||
| Ferrero | 40 | 47 | 57 | 54 | 57 | 255 |
| Dr. Schär | 23 | 25 | 32 | 42 | 26 | 148 |
| Mondelez | 39 | 19 | 23 | 20 | 16 | 117 |
| Nissin Food Products | 9 | 20 | 17 | 23 | 11 | 80 |
| Lidl | 18 | 19 | 10 | 19 | 11 | 77 |
| Aldi | 9 | 16 | 11 | 12 | 6 | 54 |
| Kewpie | 9 | 17 | 0 | 7 | 20 | 53 |
| Woolworths | 9 | 13 | 7 | 10 | 9 | 48 |
| Kind | 6 | 6 | 17 | 9 | 7 | 45 |
| Groupe Ekibio | 9 | 13 | 3 | 7 | 10 | 42 |
|
Source: Mintel, 2023 |
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Examples of buckwheat products launched in the world
Red Lentils, Buckwheat and Carrot Mix
Source: Mintel, 2023
| Company | Jeronimo Martins |
|---|---|
| Manufacturer | Sonko |
| Brand | Plony Natury Natural Mix Express |
| Category | Side dishes |
| Sub-category | Stuffing, polenta and other side dishes |
| Market | Poland |
| Store type | Supermarket |
| Date published | December 2022 |
| Product source | Shopper |
| Launch type | New packaging |
| Price in local currency | PLN5.23 |
| Price in US dollars | 1.18 |
| Price in Euros | 1.12 |
Plony Natury Natural Mix Express Mieszanka Czerwonej Soczewicy, Kaszy Gryczanej i Marchewki (Red Lentils, Buckwheat and Carrot Mix) has been repackaged, and retails in a 320 gram pack containing four 80 gram units. - Can be cooked in five minutes - Pack features a recipe suggestion and preparation instructions - Logos and certifications: ISO 22000
Buckwheat Cake
Source: Mintel, 2023
| Company | Sams Saglikli Alis. Mer. San. |
|---|---|
| Manufacturer | Sams Saglikli Alis. Mer. San. |
| Brand | Çipo |
| Category | Bakery |
| Sub-category | Savoury |
| Market | Türkiye |
| Location of manufacture | Türkiye |
| Store type | Department store |
| Date published | December 2022 |
| Launch type | New product |
| Price in local currency | TRY12.50 |
| Price in US dollars | 0.67 |
| Price in Euros | 0.64 |
Çipo Karabugday Patlagi (Buckwheat Cake) is now available and retails in an 88 gram pack. - Vegan - High fibre and protein - Free from gluten, additives, preservatives, added fat, salt and sugar - 32kcal per piece
Cooked Buckwheat Patties with Tomato and Emmental Cheese
Source: Mintel, 2023
| Company | Maison Malansac |
|---|---|
| Manufacturer | Maison Malansac |
| Brand | Maison Malansac |
| Category | Processed fish, meat and egg products |
| Sub-category | Meat substitutes |
| Market | France |
| Store type | Mass merchandise / hypermarket |
| Date published | December 2022 |
| Launch type | New product |
| Price in local currency | €2.89 |
| Price in US dollars | 3.04 |
Maison Malansac Pavés de Sarrasin Cuisinés Tomate Emmental (Cooked Buckwheat Patties with Tomato and Emmental Cheese) are now available, and retail in a pack containing two 100 gram units. - Free from additives and preservatives- Made with fermented buckwheat from France that brings many benefits, a unique taste, an incomparable fondant texture, and a better digestibility - Cooks in eight minutes - Buckwheat is good for biodiversity - Source of proteins and fibres - Free from gluten - Contains eight amino acids - The brand is committed to pollination of territories and limited carbon impact, quality control, food safety and traceability, and preserving know-how and employment - Logos and certifications: AB Organic, EU Organic, QR code, Instagram, Facebook
Whole Grain Loaf
Source: Mintel, 2023
| Company | Boulangerie St-Méthode |
|---|---|
| Manufacturer | Boulangerie St-Méthode |
| Brand | Le Campagnolo De St-Méthode |
| Category | Bakery |
| Sub-category | Bread and bread products |
| Market | Canada |
| Location of manufacture | Canada |
| Store name | Provigo |
| Store type | Supermarket |
| Date published | December 2022 |
| Launch type | Relaunch |
| Price in local currency | Can$4.39 |
| Price in US dollars | 3.28 |
| Price in Euros | 3.16 |
Le Campagnolo De St-Méthode 9 Whole Grain Loaf has been relaunched under a new brand name, previously known as St-Methode Campagnolo, and retails in a newly designed 570 gram pack. - 12 essential nutrients - High source of fibre - Source of vitamin D - Made with pure olive oil - Non-GMO - Made with wheat flour from Quebec - Recyclable pack - Logos and certifications: Aliments du Québec (Food from Quebec)
For more information
The Canadian Trade Commissioner Service:
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Resources
- Global Trade Tracker 2023
- Mintel Global New Products Database, 2023
Customized Report Service – Global buckwheat trade and product launch analysis using buckwheat as an ingredient
Global Analysis Report
Prepared by: Hongli Wang, Market Analyst
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