Note: This report includes forecasting data that is based on baseline historical data.
Executive summary
The health and wellness (HW) industry continues to show growth in Hong Kong as more consumers become more aware about the negative health impacts of processed foods. As a result, local consumers are seeking healthier foods and beverages with added health benefits like products with immune support, digestive (gut), energy boosting or eye health claims, and functional teas that address insomnia. In Hong Kong there is particular focus on developing premium fortified/functional (FF) foods and beverages that highlight claims that have a good source of mineral/vitamins, high in fibre/protein, antioxidant, probiotic, Omega-3 and superfruit products. Other key product claims include better-for-you (BFY) (no/added sugar/fat/salt) and "free from" (gluten free, lactose free, vegetarian/vegan, plant-based), along with natural and organic products.
The HW market under the FF category in Hong Kong registered total packaged food sales of US$544.8 million in 2022. Leading claims found under this category were high source of minerals (US$139.3 million), high fibre (US$126.8 million), high source of vitamins (US$91.7 million), good source of antioxidants (US$84.9 million), and high protein (US$61.4 million) products.
In 2022, top food and drink sub-categories with the highest sales that highlighted being a "good source of minerals" were bottled water, plant-based milk, and dairy milk. Within high fibre products (2nd largest segment) over the year, leading sub-categories were rice, breakfast cereals and plant-based milk. As the 3rd largest segment, top sub-categories that are often found as a "good source of vitamins" were other hot drinks (excluding tea and coffee), baked cakes, and juice products.
Health and wellness consumer trends in Hong Kong
The HW industry in Hong Kong continues to grow in importance post-pandemic as consumers are seeking healthier foods and beverages as a result of more awareness surrounded around the negative health impacts of processed foods. Foods and beverages such as having a good source of minerals/vitamins and high protein/fibre are key claims that Hong Kong consumers look for most, along with a range of other claims such as natural, organic, no sugar/no added sugar (particularly in drinks) and low fat products.
Manufacturers in Hong Kong are particularly focusing on developing premium FF foods and beverages. Other growing trends include products marketed by certain consumer 'need states' like energy boosting and products that benefit both body and mind. Claims such as no added sugar have been boosted due to the increasing number of sugar tax laws introduced around the world, along with gluten free, lactose free products that have seen growth due to the increase in the incidence of allergies amongst the general population. These free from claims are further driven by diet fads, with a broader trend towards plant-based, vegetarian or vegan diets (both for health and sustainability reasons).Footnote 1
In 2022, the leading HW claim in the snacks category in Hong Kong was "better-for-you (BFY) - no sugar" with retail value sales totalling US$17.6 million, down by 8% in current terms on the previous year. Mars Inc. remained the leading player within no sugar snacks by a retail value share of 26%. Over the forecast period, retail sales of no sugar snacks are projected to rise at a 3% 2022 constant value compound annual growth rate (CAGR) to reach US$24.5 million in 2027. Snacks based on vegetables and options accompanied by claims such as high protein, high fibre and good source of vitamins grew in 2022. The BFY - no salt claim is also, increasingly showing an important interest amongst consumers in HW snacks. The negative impact of sugar, fat and salt consumption has fuelled sales for BFY product variants driven by health conditions such as cardiovascular disease, type 2 diabetes, and even cancer. Local consumers are seeking more sophisticated flavours from chocolate confectionery (remaining mindful of sugar intake), along with gluten free (food intolerance), and vision health products - gaining significance over the forecast period.Footnote 2
The leading HW claim in dairy products and alternatives in Hong Kong in 2022, was "good source of minerals" with retail value sales totalling US$89.2 million, up by 33% in current terms on the previous year. Vitasoy International Holdings Ltd. remained the leading player within good source of minerals dairy products and alternatives by a retail value share of 39%. Over the forecast period, retail sales of good source of minerals dairy and alternatives are projected to rise at a 4% 2022 constant value CAGR to reach US$102.6 million in 2027. Since the pandemic (with a fifth wave of COVID-19 affecting over 1.2 million citizens in Hong Kong), immune support products became the go-to health benefit claim - thus many industry players placed greater emphasis on immune support gained from consumption of dairy and alternative products. This also, benefitted the probiotic claim, while the desire to better look after one's metabolism boosted sales of products offering high protein/fibre, omega 3s, and other relevant nutrients. Good source of antioxidants and dairy free were the most common HW attributes used together with plant-based in plant-based milk in 2022. Digestive health is also expected to benefit from awareness of the role that healthy gut plays in overall wellbeing.Footnote 3
In 2022, the leading HW claim in the cooking ingredients and meals category in Hong Kong was the natural claim with retail value sales totalling US$26.3 million, up by 3% in current terms on the previous year. Ajinomoto Company Inc. remained the leading player within natural cooking ingredients and meals by a retail value share of 12%. Over the forecast period, retail sales of no sugar snacks are projected to rise at a 1% 2022 constant value CAGR to reach US$29.1 million in 2027. Local consumers have been paying greater attention to their diets as well as their gut health since the pandemic. It is widely-perceived that consuming natural foods reduces the likelihood of developing various COVID-19 symptoms as well as other chronic diseases, including diabetes and heart disease. Natural honey is perceived as being a healthy substitute for artificial sweeteners or refined sugar, while local farms, handmade and artisanal producers focus on advertising their products (including jams and nut and seed-based spreads) as being all-natural and free from food colouring or preservatives. Cooking ingredients and meals claiming to offer specific health benefits (particularly digestive and immune support) are expected to gain traction - which should benefit Chinese soup (known as double-boiled soup) that has long been associated with traditional Chinese medicinal benefits. Gluten free, considered a type of dietary and free from claim (predominantly accompanied by vegetarian and natural in ready meals) offers further growth potential in the category.Footnote 4
The leading HW claim in staple foods in Hong Kong in 2022, was the organic claim with retail value sales totalling US$51.8 million, down by 3% in current terms on the previous year. Groupe Lactalis remained the leading player within organic staple food products by a retail value share of 8%. Over the forecast period, retail sales of organic staple foods are projected to rise at a 2% 2022 constant value CAGR to reach US$51.0 million in 2027. Local consumers are paying greater attention to their diets and are exploring different dietary plans like flexitarian, which has attracted the most attention - with the city's flexitarian population reaching more than 40%. A flexitarian diet is promoting plant-based food consumption of staple foods boosting high protein content claims. Organic remains the leading claim in the category, yet sales are suffering with consumers not prepared to pay a premium price for organic, resulting in declining sales in 2022. Organic rice, pasta and noodles generated the highest retail value sales within staple foods over the year. High fibre and natural are the most common claims used in combination with organic in rice. Japanese rice is labelled as "specially cultivated agricultural products", which passes stringent quality assurance due to reduced exposure to pesticides. Energy boosting staple foods (particularly breakfast cereals - used together with high fibre, vegetarian claims), chosen for their general functional benefits and immune health, recorded positive sales growth in the category in 2022. Organic is expected to continue to lead HW staple foods, while gluten free (food intolerance) and meat and seafood substitutes (flexitarian approach) are set to gain momentum over the forecast period.Footnote 5
In 2022, the leading HW claim in the hot drinks category in Hong Kong was the good source of vitamins claim with retail value sales totalling US$51.5 million, down by 2% in current terms on the previous year - mainly suffering as a direct result of the economic situation with local consumers choosing to reduce their spending on what are typically viewed as non-essentials, thus opting for cheaper alternatives. Associated British Foods Plc remained the leading player within good source of vitamins hot drinks by a retail value share of 40%. Over the forecast period, retail sales of good source of vitamins hot drinks are projected to rise at a 0.3% 2022 constant value CAGR to reach US$56.5 million in 2027. Rising health awareness and changing attitudes drive demand for low and no added sugar hot drinks, most evident in low sugar coffee and no added sugar tea. Fruit/herbal tea is continuously growing in premium supermarkets such as Marketplace and Taste, while green tea is also perceived as offering different health benefits. The government and health institutions are helping to promote choosing certain teas (via educational videos and HW courses) that have functional properties such as those that addresses insomnia or aiding indigestion. Newer tea specialists that claim to help boost overall wellness functionalities include companies such as Teapigs and Tea Château (brands: Calm with Valerian, Happy with Lemon Balm). Brands that offer fruit/herbal tea with healthy positionings, such as Teapigs and Yogi, continued to gain traction at the end of the review period - with Teapigs partnering with cafés and restaurants (including Chief's Blend, R&R Bagels - Quarry Bay, and uen cafeteria). Digestive HW hot drinks saw positive growth in 2022. Meanwhile, natural, organic and energy boosting hot drink offerings are expected to see further growth and sustained demand.Footnote 6
The leading HW claim in the soft drinks category in Hong Kong in 2022, was the natural claim with retail value sales totalling US$319.6 million, down by 1% in current terms on the previous year. Groupe Danone remained the leading player within natural soft drinks by a retail value share of 23%. Over the forecast period, retail sales of natural soft drinks are projected to rise at a 4% 2022 constant value CAGR to reach US$428.4 million in 2027. Ready-to-drink (RTD) herbal tea or traditional Chinese medicine-infused drinks have gained traction in the category as a popular go-to quick option for consumption on a daily basis in 2022. Natural bottled water generated the highest value sales within soft drinks, while good source of minerals and no sugar are the most common claims used in combination. Local consumers are searching more for functional benefits that help to support general and immune health, and as a result, bone and joint health (particularly in juice) is a growing niche. Since juice in Hong Kong is traditionally perceived as containing higher sugar levels, key players are investing in their marketing efforts into promoting its possible health benefits in nutritional value with its addition of fruit or vegetables and other fresh variants. Functional, no sugar and lactose free soft drinks are to see further growth over the forecast period.Footnote 7
Retail sales
In 2022, retail sales in Hong Kong for products that highlight FF claims on HW products totalled US$544.8 million. Top HW claims found under the FF category consisted of 25.6% of total sales that were labelled as being a good source of minerals, followed by high fibre products at 23.3%, a good source of vitamins at 16.8%, good source of antioxidants at 15.6%, and high in protein claims at 11.3% of sales in Hong Kong. Other claims under the category that registered smaller sales were products labelled as being probiotic (4.0%), containing Omega-3 ingredients (3.1%) and superfruits (0.02%) in 2022.
Dairy products and alternatives registered the largest packaged food sales in Hong Kong for its FF related claims on its packaging at a total of US$262.9 million in 2022 - top claims in the category being good source of minerals (37.7%), good source of antioxidants (25.7%), and good source of vitamins (11.9%). Staple foods was the 2nd largest main food category with total sales of US$214.3 million under the FF sub-category - consisting of top claims such as high in fibre (42.9%), good source of vitamins (20.7%), and good source of minerals (13.6%). Snacks registered the 3rd largest sales at US$42.5 million (top FF claims: high fibre - 38.6%, good source of vitamins - 23.8%, high protein - 15.8%), followed by sales of cooking ingredients and meals at US$25.1 million (top FF claims: good source of minerals - 25.5%, high protein - 25.1%, good source of vitamins - 24.3%) in Hong Kong in 2022.
Description of above image
- Antioxidants (US$84.9 million): 15.6%
- High fibre (US$126.8 million): 23.3%
- High protein (US$61.4 million): 11.3%
- Minerals (US$139.3 million): 25.6%
- Omega 3s (US$16.7 million): 3.1%
- Probiotic (US$23.9 million): 4.0%
- Superfruit (US$0.1 million): 0.02%
- Vitamins (US$91.7 million): 16.8%
Total sales: US$544.8 million
Source: Euromonitor International, 2024
Good source of minerals
In 2022, product claims in Hong Kong labelled as having a "good source of minerals" was the most popular within the FF category, which registered the largest sales value at a total of US$139.3 million in the packaged food sector and US$82.0 million in the hot and soft drinks categories. Top food sub-categories with a good source of minerals as the leading claim on its packaging were plant-based milk (US$45.9 million), dairy milk (US$27.5 million), rice (US$17.2 million), powder milk (US$14.1 million), and breakfast cereals (US$5.6 million) in 2022.
Leading drink subcategories in terms of sales value under the FF claim were bottled water (US$66.8 million), juice (US$4.1 million), and energy drinks (US$2.9 million) over the year. Those food or drink categories showing significant growth between 2019 and 2022, were meat and seafood substitutes (CAGR: 100%), processed fruit and vegetables (+51.8%), yogurt (+44.2%), cheese (+39.5%), and ready-to-drink (RTD) tea (+38.7%).
| Category | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|
| Good source of minerals - snacks | 6.4 | 4.0 | 4.1 | 4.5 |
| Chocolate and sugar confectionery | 2.5 | 1.3 | 1.3 | 1.5 |
| Nut, seeds and trail mixes | 0.6 | 0.5 | 0.5 | 0.5 |
| Salty snacks | 0.1 | 0.1 | 0.1 | 0.2 |
| Sweet biscuits, snack bars and fruit snacks | 3.2 | 2.2 | 2.2 | 2.4 |
| Good source of minerals - dairy products and alternatives | 90.5 | 71.8 | 74.7 | 99.1 |
| Baby milk formula | 5.6 | 1.7 | 1.4 | 1.2 |
| Dried and prepared baby food | 28.7 | 5.9 | 4.0 | 3.8 |
| Cheese | 1.4 | 2.5 | 3.3 | 3.8 |
| Flavored milk drinks | 1.3 | 1.7 | 0.9 | 1.4 |
| Milk | 14.0 | 21.1 | 23.5 | 27.5 |
| Plant-based milk | 25.2 | 28.0 | 31.6 | 45.9 |
| Powder milk | 13.9 | 9.6 | 8.9 | 14.1 |
| Yogurt | 0.5 | 1.0 | 1.1 | 1.5 |
| Good source of minerals - cooking ingredients and meals | 4.8 | 4.6 | 5.2 | 6.4 |
| Ready meals | 1.8 | 1.1 | 0.9 | 1.8 |
| Sauces, dips and condiments | 0.5 | 0.4 | 0.3 | 0.4 |
| Soup | 0.1 | 0.1 | 0.1 | 0.1 |
| Sweet spreads (including honey, nut and seed based | 2.4 | 3.0 | 3.9 | 4.1 |
| Good source of minerals - staple foods | 34.1 | 50.5 | 43.9 | 29.3 |
| Baked goods (dessert mixes) | 0.1 | 0.1 | 0.1 | |
| Breakfast cereals | 2.9 | 4.7 | 5.3 | 5.6 |
| Processed fruit and vegetables | 0.4 | 0.7 | 0.7 | 1.4 |
| Processed meat, seafood products | 2.4 | 4.5 | 4.3 | 4.0 |
| Meat and seafood substitutes | 0.1 | 0.7 | 1.0 | 0.8 |
| Pasta | 0.2 | 0.2 | 0.1 | 0.2 |
| Rice | 28.0 | 39.6 | 32.3 | 17.2 |
| Total: Good source of minerals - packaged food products | 135.8 | 130.9 | 127.9 | 139.3 |
| Good source of minerals - hot drinks | 5.9 | 5.1 | 5.4 | 6.4 |
| Instant coffee | 0.1 | 0.1 | 0.1 | |
| Fruit/herbal tea | 0.0 | 0.0 | 0.1 | 0.1 |
| Other hot drinks | 5.9 | 5.0 | 5.1 | 6.2 |
| Good source of minerals - soft drinks | 117.2 | 93.5 | 83.2 | 75.6 |
| Asian specialty drinks | 0.7 | 0.6 | 0.8 | |
| Bottled water | 109.3 | 86.5 | 75.6 | 66.8 |
| Energy drinks | 4.0 | 2.1 | 1.6 | 2.9 |
| Juice | 3.6 | 3.7 | 4.3 | 4.1 |
| Non-cola carbonates | 0.0 | 0.1 | 0.1 | |
| Ready-to-drink (RTD) tea | 0.3 | 0.5 | 1.0 | 0.8 |
| Total: Good source of minerals - hot and soft drinks | 123.1 | 98.6 | 88.6 | 82.0 |
| Source: Euromonitor International, 2024 | ||||
| Category | Annual growth % 2022/2021 | CAGR % 2019-2022 | Total growth % 2019-2022 |
|---|---|---|---|
| Good source of minerals - snacks | 9.8 | −11.1 | −29.7 |
| Chocolate and sugar confectionery | 15.4 | −15.7 | −40.0 |
| Nut, seeds and trail mixes | 0.0 | −5.9 | −16.7 |
| Salty snacks | 100.0 | 26.0 | 100.0 |
| Sweet biscuits, snack bars and fruit snacks | 9.1 | −9.1 | −25.0 |
| Good source of minerals - dairy products and alternatives | 32.7 | 3.1 | 9.5 |
| Baby milk formula | −14.3 | −40.2 | −78.6 |
| Dried and prepared baby food | −5.0 | −49.0 | −86.8 |
| Cheese | 15.2 | 39.5 | 171.4 |
| Flavored milk drinks | 55.6 | 2.5 | 7.7 |
| Milk | 17.0 | 25.2 | 96.4 |
| Plant-based milk | 45.3 | 22.1 | 82.1 |
| Powder milk | 58.4 | 0.5 | 1.4 |
| Yogurt | 36.4 | 44.2 | 200.0 |
| Good source of minerals - cooking ingredients and meals | 23.1 | 10.1 | 33.3 |
| Ready meals | 100.0 | 0.0 | 0.0 |
| Sauces, dips and condiments | 33.3 | −7.2 | −20.0 |
| Soup | 0.0 | 0.0 | 0.0 |
| Sweet spreads (including honey, nut and seed based | 5.1 | 19.5 | 70.8 |
| Good source of minerals - staple foods | −33.3 | −4.9 | −14.1 |
| Baked goods (dessert mixes) | 0.0 | 0.0 | 0.0 |
| Breakfast cereals | 5.7 | 24.5 | 93.1 |
| Processed fruit and vegetables | 100.0 | 51.8 | 250.0 |
| Processed meat, seafood products | −7.0 | 18.6 | 66.7 |
| Meat and seafood substitutes | −20.0 | 100.0 | 700.0 |
| Pasta | 100.0 | 0.0 | 0.0 |
| Rice | −46.7 | −15.0 | −38.6 |
| Total: Good source of minerals - packaged food products | 8.9 | 0.9 | 2.6 |
| Good source of minerals - hot drinks | 18.5 | 2.7 | 8.5 |
| Instant coffee | 0.0 | 0.0 | 0.0 |
| Fruit/herbal tea | 0.0 | 0.0 | 0.0 |
| Other hot drinks | 21.6 | 1.7 | 5.1 |
| Good source of minerals - soft drinks | −9.1 | −13.6 | −35.5 |
| Asian specialty drinks | 33.3 | 6.9 | 14.3 |
| Bottled water | −11.6 | −15.1 | −38.9 |
| Energy drinks | 81.3 | −10.2 | −27.5 |
| Juice | −4.7 | 4.4 | 13.9 |
| Non-cola carbonates | 0.0 | 0.0 | 0.0 |
| Ready-to-drink (RTD) tea | −20.0 | 38.7 | 166.7 |
| Total: Good source of minerals - hot and soft drinks | −7.4 | −12.7 | −33.4 |
|
Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate |
|||
Between 2022 and 2027, "good source of minerals" food and drink sub-categories forecast to show the highest growth included ready-to-drink (RTD) tea (CAGR: 57.3%), pasta (+20.1%), yogurt (+19.1%), processed meat and seafood products (+16.3%), salty snacks (+14.9%), fruit and herbal tea (+14.9%), and baked good - dessert mixes (+14.9%).
| Category | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|
| Good source of minerals - snacks | 4.5 | 5.1 | 5.4 | 5.7 | 6.1 | 6.5 |
| Chocolate and sugar confectionery | 1.5 | 1.7 | 1.7 | 1.8 | 2.0 | 2.1 |
| Nut, seeds and trail mixes | 0.5 | 0.4 | 0.3 | 0.3 | 0.2 | 0.2 |
| Salty snacks | 0.2 | 0.3 | 0.3 | 0.3 | 0.3 | 0.4 |
| Sweet biscuits, snack bars and fruit snacks | 2.4 | 2.8 | 3.1 | 3.3 | 3.5 | 3.8 |
| Good source of minerals - dairy products and alternatives | 99.1 | 109.4 | 117.9 | 122.7 | 126.2 | 131.3 |
| Baby milk formula | 1.2 | 1.5 | 1.6 | 1.8 | 1.8 | 2.0 |
| Dried and prepared baby food | 3.8 | 6.3 | 8.2 | 7.6 | 5.7 | 4.7 |
| Cheese | 3.8 | 4.2 | 4.4 | 4.6 | 4.7 | 4.9 |
| Flavored milk drinks | 1.4 | 1.5 | 1.6 | 1.7 | 1.7 | 1.8 |
| Milk | 27.5 | 28.8 | 29.9 | 30.4 | 30.9 | 31.5 |
| Plant-based milk | 45.9 | 49.7 | 52.9 | 56.1 | 59.5 | 63.2 |
| Powder milk | 14.1 | 15.8 | 16.8 | 17.8 | 18.7 | 19.8 |
| Yogurt | 1.5 | 1.7 | 2.3 | 2.8 | 3.1 | 3.6 |
| Good source of minerals - cooking ingredients and meals | 6.4 | 6.5 | 6.9 | 7.2 | 7.4 | 7.8 |
| Ready meals | 1.8 | 1.9 | 2.0 | 2.1 | 2.2 | 2.2 |
| Sauces, dips and condiments | 0.4 | 0.3 | 0.3 | 0.2 | 0.2 | 0.2 |
| Soup | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 |
| Sweet spreads (including honey, nut and seed based | 4.1 | 4.2 | 4.4 | 4.7 | 5.0 | 5.2 |
| Good source of minerals - staple foods | 29.3 | 29.5 | 30.3 | 31.5 | 32.7 | 34.2 |
| Baked goods (dessert mixes) | 0.1 | 0.1 | 0.1 | 0.2 | 0.2 | 0.2 |
| Breakfast cereals | 5.6 | 5.9 | 6.4 | 6.9 | 7.3 | 7.9 |
| Processed fruit and vegetables | 1.4 | 1.5 | 1.5 | 1.6 | 1.6 | 1.7 |
| Processed meat, seafood products | 4.0 | 4.2 | 4.6 | 5.0 | 5.3 | 5.6 |
| Meat and seafood substitutes | 0.8 | 1.0 | 1.2 | 1.4 | 1.5 | 1.7 |
| Pasta | 0.2 | 0.3 | 0.3 | 0.4 | 0.4 | 0.5 |
| Rice | 17.2 | 16.4 | 16.1 | 16.2 | 16.3 | 16.6 |
| Total: Good source of minerals - packaged food products | 139.3 | 150.5 | 160.5 | 167.1 | 172.4 | 179.8 |
| Good source of minerals - hot drinks | 6.4 | 6.6 | 6.8 | 6.9 | 7.0 | 7.1 |
| Instant coffee | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 |
| Fruit/herbal tea | 0.1 | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 |
| Other hot drinks | 6.2 | 6.3 | 6.4 | 6.5 | 6.6 | 6.7 |
| Good source of minerals - soft drinks | 75.6 | 84.1 | 91.5 | 97.1 | 101.1 | 107.0 |
| Asian specialty drinks | 0.8 | 0.9 | 0.9 | 1.0 | 1.0 | 1.0 |
| Bottled water | 66.8 | 74.3 | 78.8 | 81.8 | 84.1 | 87.5 |
| Energy drinks | 2.9 | 3.2 | 3.4 | 3.7 | 3.9 | 4.2 |
| Juice | 4.1 | 4.6 | 5.1 | 5.6 | 6.1 | 6.6 |
| Non-cola carbonates | 0.1 | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 |
| Ready-to-drink (RTD) tea | 0.8 | 1.1 | 3.3 | 5.1 | 6.0 | 7.7 |
| Total: Good source of minerals - hot and soft drinks | 82.0 | 90.7 | 98.3 | 104.0 | 108.1 | 114.1 |
| Source: Euromonitor International, 2024 | ||||||
| Category | Annual growth % 2023/2022 | CAGR* % 2022-2027 | Total growth % 2022-2027 |
|---|---|---|---|
| Good source of minerals - snacks | 13.3 | 7.6 | 44.4 |
| Chocolate and sugar confectionery | 13.3 | 7.0 | 40.0 |
| Nut, seeds and trail mixes | −20.0 | −16.7 | −60.0 |
| Salty snacks | 50.0 | 14.9 | 100.0 |
| Sweet biscuits, snack bars and fruit snacks | 16.7 | 9.6 | 58.3 |
| Good source of minerals - dairy products and alternatives | 10.4 | 5.8 | 32.5 |
| Baby milk formula | 25.0 | 10.8 | 66.7 |
| Dried and prepared baby food | 65.8 | 4.3 | 23.7 |
| Cheese | 10.5 | 5.2 | 28.9 |
| Flavored milk drinks | 7.1 | 5.2 | 28.6 |
| Milk | 4.7 | 2.8 | 14.5 |
| Plant-based milk | 8.3 | 6.6 | 37.7 |
| Powder milk | 12.1 | 7.0 | 40.4 |
| Yogurt | 13.3 | 19.1 | 140.0 |
| Good source of minerals - cooking ingredients and meals | 1.6 | 4.0 | 21.9 |
| Ready meals | 5.6 | 4.1 | 22.2 |
| Sauces, dips and condiments | −25.0 | −12.9 | −50.0 |
| Soup | 0.0 | 0.0 | 0.0 |
| Sweet spreads (including honey, nut and seed based | 2.4 | 4.9 | 26.8 |
| Good source of minerals - staple foods | 0.7 | 3.1 | 16.7 |
| Baked goods (dessert mixes) | 0.0 | 14.9 | 100.0 |
| Breakfast cereals | 5.4 | 7.1 | 41.1 |
| Processed fruit and vegetables | 7.1 | 4.0 | 21.4 |
| Processed meat, seafood products | 5.0 | 7.0 | 40.0 |
| Meat and seafood substitutes | 25.0 | 16.3 | 112.5 |
| Pasta | 50.0 | 20.1 | 150.0 |
| Rice | −4.7 | −0.7 | −3.5 |
| Total: Good source of minerals - packaged food products | 8.0 | 5.2 | 29.1 |
| Good source of minerals - hot drinks | 3.1 | 2.1 | 10.9 |
| Instant coffee | 0.0 | 0.0 | 0.0 |
| Fruit/herbal tea | 100.0 | 14.9 | 100.0 |
| Other hot drinks | 1.6 | 1.6 | 8.1 |
| Good source of minerals - soft drinks | 11.2 | 7.2 | 41.5 |
| Asian specialty drinks | 12.5 | 4.6 | 25.0 |
| Bottled water | 11.2 | 5.5 | 31.0 |
| Energy drinks | 10.3 | 7.7 | 44.8 |
| Juice | 12.2 | 10.0 | 61.0 |
| Non-cola carbonates | 0.0 | −100.0 | −100.0 |
| Ready-to-drink (RTD) tea | 37.5 | 57.3 | 862.5 |
| Total: Good source of minerals - hot and soft drinks | 10.6 | 6.8 | 39.1 |
|
Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate |
|||
High in fibre - packaged food products
In 2022, high in fibre product claims in Hong Kong registered the 2nd largest sales value at a total of US$126.8 million in the packaged food sector and US$9.8 million in the other hot (excluding coffee and tea) and soft drinks categories. Top food sub-categories highlighted for its high fibre content were rice (US$55.8 million), breakfast cereals (US$20.5 million), plant-based milk (US$11.8 million), baked goods - cakes (US$8.9 million), and sweet biscuits, snack bars and fruit snacks (US$6.8 million) in 2022.
Leading drink subcategories in terms of higher sales value under the high fibre claim were mainly juice products (US$4.3 million) and cola carbonates (US$2.9 million) over the year. Those food or drink categories showing the highest growth between 2019 and 2022, were cola carbonates (CAGR: 60.6%), meat and seafood substitutes (+58.7%), noodles (+58.1%), juice (+49%), and nut and seed based spreads (+44.2%).
| Category | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|
| High in fibre - snacks | 14.0 | 12.6 | 13.9 | 16.4 |
| Chocolate and sugar confectionery | 4.2 | 2.2 | 2.7 | 3.2 |
| Meat, seafood and other savoury snacks | 1.5 | 2.2 | 1.8 | 1.5 |
| Nut, seeds and trail mixes | 0.6 | 0.6 | 0.5 | 0.5 |
| Salty snacks | 0.7 | 0.6 | 0.5 | 0.8 |
| Savoury biscuits | 3.3 | 3.5 | 3.2 | 3.6 |
| Sweet biscuits, snack bars and fruit snacks | 3.7 | 3.6 | 5.3 | 6.8 |
| High in fibre - dairy products and alternatives | 8.9 | 5.5 | 5.3 | 13.6 |
| Baby milk formula | 4.2 | 1.0 | 0.8 | 1.1 |
| Prepared baby food | 0.6 | 0.3 | 0.3 | 0.4 |
| Flavored milk drinks | 0.7 | 0.9 | 0.6 | 0.3 |
| Plant-based milk | 3.5 | 3.2 | 3.4 | 11.8 |
| High in fibre - cooking ingredients and meals | 2.7 | 3.4 | 3.7 | 4.8 |
| Jams and preserves | 0.0 | 0.0 | 0.1 | |
| Nut and seed based spreads | 0.2 | 0.2 | 0.3 | 0.6 |
| Ready meals | 2.4 | 3.0 | 3.1 | 3.9 |
| Sauces, dips and condiments | 0.1 | 0.1 | 0.2 | 0.2 |
| Soup | 0.0 | 0.1 | 0.1 | 0.1 |
| High in fibre - staple foods | 78.3 | 80.4 | 110.9 | 92.0 |
| Baked goods (cakes) | 25.7 | 6.6 | 11.1 | 8.9 |
| Breakfast cereals | 11.2 | 12.3 | 13.8 | 20.5 |
| Meat and seafood substitutes | 0.4 | 1.1 | 1.3 | 1.6 |
| Noodles | 0.0 | 0.2 | 0.2 | 0.5 |
| Pasta | 1.4 | 1.1 | 0.8 | 1.1 |
| Rice | 38.5 | 57.1 | 81.4 | 55.8 |
| Total: High in fibre - packaged food products | 103.9 | 101.9 | 133.8 | 126.8 |
| High in fibre - other hot drinks (excluding coffee and tea) | 2.2 | 2.4 | 2.4 | 2.6 |
| High in fibre - soft drinks | 2.2 | 3.3 | 5.9 | 7.2 |
| Cola carbonates | 0.7 | 0.7 | 1.6 | 2.9 |
| Non-cola carbonates | 0.3 | 0.1 | 0.1 | 0.0 |
| Juice | 1.3 | 2.4 | 4.2 | 4.3 |
| Total: High in fibre - soft and other hot drinks (excluding coffee and tea) | 4.4 | 5.7 | 8.3 | 9.8 |
| Source: Euromonitor International, 2024 | ||||
| Category | Annual growth % 2022/2021 | CAGR* % 2019-2022 | Total growth % 2019-2022 |
|---|---|---|---|
| High in fibre - snacks | 18.0 | 5.4 | 17.1 |
| Chocolate and sugar confectionery | 18.5 | −8.7 | −23.8 |
| Meat, seafood and other savoury snacks | −16.7 | 0.0 | 0.0 |
| Nut, seeds and trail mixes | 0.0 | −5.9 | −16.7 |
| Salty snacks | 60.0 | 4.6 | 14.3 |
| Savoury biscuits | 12.5 | 2.9 | 9.1 |
| Sweet biscuits, snack bars and fruit snacks | 28.3 | 22.5 | 83.8 |
| High in fibre - dairy products and alternatives | 156.6 | 15.2 | 52.8 |
| Baby milk formula | 37.5 | −36.0 | −73.8 |
| Prepared baby food | 33.3 | −12.6 | −33.3 |
| Flavored milk drinks | −50.0 | −24.6 | −57.1 |
| Plant-based milk | 247.1 | 49.9 | 237.1 |
| High in fibre - cooking ingredients and meals | 29.7 | 21.1 | 77.8 |
| Jams and preserves | |||
| Nut and seed based spreads | 100.0 | 44.2 | 200.0 |
| Ready meals | 25.8 | 17.6 | 62.5 |
| Sauces, dips and condiments | 0.0 | 26.0 | 100.0 |
| Soup | 0.0 | 0.0 | 0.0 |
| High in fibre - staple foods | −17.0 | 5.5 | 17.5 |
| Baked goods (cakes) | −19.8 | −29.8 | −65.4 |
| Breakfast cereals | 48.6 | 22.3 | 83.0 |
| Meat and seafood substitutes | 23.1 | 58.7 | 300.0 |
| Noodles | 150.0 | 58.1 | 150.0 |
| Pasta | 37.5 | −7.7 | −21.4 |
| Rice | −31.4 | 13.2 | 44.9 |
| Total: High in fibre - packaged food products | −5.2 | 6.9 | 22.0 |
| High in fibre - other hot drinks (excluding coffee and tea) | 8.3 | 5.7 | 18.2 |
| High in fibre - soft drinks | 22.0 | 48.5 | 227.3 |
| Cola carbonates | 81.3 | 60.6 | 314.3 |
| Non-cola carbonates | −100.0 | −100.0 | −100.0 |
| Juice | 2.4 | 49.0 | 230.8 |
| Total: High in fibre - soft and other hot drinks (excluding coffee and tea) | 18.1 | 30.6 | 122.7 |
|
Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate |
|||
Between 2022 and 2027, high fibre food and drink sub-categories forecast to show the highest growth included salty snacks (CAGR: 30.3%), flavored milk drinks (+24.6%), baby milk formula (+21.4%), processed meat and seafood substitutes (+17.6%), and chocolate and sugar confectionery (+11.8%).
| Category | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|
| High in fibre - snacks | 16.4 | 18.9 | 20.3 | 21.5 | 22.6 | 23.9 |
| Chocolate and sugar confectionery | 3.2 | 3.7 | 4.2 | 4.7 | 5.2 | 5.6 |
| Meat, seafood and other savoury snacks | 1.5 | 1.7 | 1.8 | 1.8 | 1.7 | 1.8 |
| Nut, seeds and trail mixes | 0.5 | 0.6 | 0.6 | 0.7 | 0.8 | 0.8 |
| Salty snacks | 0.8 | 1.3 | 1.7 | 2.1 | 2.6 | 3.0 |
| Savoury biscuits | 3.6 | 4.0 | 3.6 | 3.3 | 2.9 | 2.5 |
| Sweet biscuits, snack bars and fruit snacks | 6.8 | 7.6 | 8.3 | 8.9 | 9.5 | 10.2 |
| High in fibre - dairy products and alternatives | 13.6 | 17.4 | 20.3 | 22.7 | 23.7 | 25.0 |
| Baby milk formula | 1.1 | 2.0 | 3.3 | 4.0 | 3.4 | 2.9 |
| Prepared baby food | 0.4 | 0.5 | 0.5 | 0.5 | 0.6 | 0.6 |
| Flavored milk drinks | 0.3 | 0.6 | 0.8 | 1.0 | 0.9 | 0.9 |
| Plant-based milk | 11.8 | 14.3 | 15.6 | 17.1 | 18.7 | 20.4 |
| High in fibre - cooking ingredients and meals | 4.8 | 5.4 | 5.8 | 6.4 | 7.0 | 7.7 |
| Jams and preserves | 0.1 | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 |
| Nut and seed based spreads | 0.6 | 0.6 | 0.7 | 0.7 | 0.7 | 0.8 |
| Ready meals | 3.9 | 4.5 | 4.9 | 5.5 | 6.1 | 6.7 |
| Sauces, dips and condiments | 0.2 | 0.2 | 0.1 | 0.1 | 0.1 | 0.1 |
| Soup | 0.1 | 0.1 | 0.1 | 0.0 | 0.0 | 0.0 |
| High in fibre - staple foods | 92.0 | 90.7 | 92.4 | 96.3 | 100.3 | 104.8 |
| Baked goods (cakes) | 8.9 | 9.8 | 10.1 | 10.0 | 9.8 | 9.8 |
| Breakfast cereals | 20.5 | 21.5 | 22.6 | 24.0 | 25.5 | 27.2 |
| Meat and seafood substitutes | 1.6 | 2.0 | 2.5 | 2.8 | 3.2 | 3.6 |
| Noodles | 0.5 | 0.6 | 0.4 | 0.3 | 0.2 | 0.2 |
| Pasta | 1.1 | 1.1 | 1.1 | 1.2 | 1.2 | 1.3 |
| Rice | 55.8 | 52.0 | 51.9 | 54.1 | 56.3 | 58.7 |
| Total: High in fibre - packaged food products | 126.8 | 132.4 | 138.8 | 146.9 | 153.6 | 161.4 |
| High in fibre - other hot drinks (excluding coffee and tea) | 2.6 | 2.7 | 2.7 | 2.8 | 2.9 | 2.9 |
| High in fibre - soft drinks | 7.2 | 7.9 | 8.2 | 8.4 | 8.4 | 8.5 |
| Cola carbonates | 2.9 | 3.0 | 3.0 | 3.0 | 2.9 | 2.8 |
| Juice | 4.3 | 4.8 | 5.1 | 5.3 | 5.4 | 5.6 |
| Total: High in fibre - soft and other hot drinks (excluding coffee and tea) | 9.8 | 10.6 | 10.9 | 11.2 | 11.3 | 11.4 |
| Source: Euromonitor International, 2024 | ||||||
| Category | Annual growth % 2023/2022 | CAGR* % 2022-2027 | Total growth % 2022-2027 |
|---|---|---|---|
| High in fibre - snacks | 15.2 | 7.8 | 45.7 |
| Chocolate and sugar confectionery | 15.6 | 11.8 | 75.0 |
| Meat, seafood and other savoury snacks | 13.3 | 3.7 | 20.0 |
| Nut, seeds and trail mixes | 20.0 | 9.9 | 60.0 |
| Salty snacks | 62.5 | 30.3 | 275.0 |
| Savoury biscuits | 11.1 | −7.0 | −30.6 |
| Sweet biscuits, snack bars and fruit snacks | 11.8 | 8.4 | 50.0 |
| High in fibre - dairy products and alternatives | 27.9 | 12.9 | 83.8 |
| Baby milk formula | 81.8 | 21.4 | 163.6 |
| Prepared baby food | 25.0 | 8.4 | 50.0 |
| Flavored milk drinks | 100.0 | 24.6 | 200.0 |
| Plant-based milk | 21.2 | 11.6 | 72.9 |
| High in fibre - cooking ingredients and meals | 12.5 | 9.9 | 60.4 |
| Jams and preserves | −100.0 | 0.0 | 0.0 |
| Nut and seed based spreads | 0.0 | 5.9 | 33.3 |
| Ready meals | 15.4 | 11.4 | 71.8 |
| Sauces, dips and condiments | 0.0 | −12.9 | −50.0 |
| Soup | 0.0 | −100.0 | −100.0 |
| High in fibre - staple foods | −1.4 | 2.6 | 13.9 |
| Baked goods (cakes) | 10.1 | 1.9 | 10.1 |
| Breakfast cereals | 4.9 | 5.8 | 32.7 |
| Meat and seafood substitutes | 25.0 | 17.6 | 125.0 |
| Noodles | 20.0 | −16.7 | −60.0 |
| Pasta | 0.0 | 3.4 | 18.2 |
| Rice | −6.8 | 1.0 | 5.2 |
| Total: High in fibre - packaged food products | 4.4 | 4.9 | 27.3 |
| High in fibre - other hot drinks (excluding coffee and tea) | 3.8 | 2.2 | 11.5 |
| High in fibre - soft drinks | 9.7 | 3.4 | 18.1 |
| Cola carbonates | 3.4 | −0.7 | −3.4 |
| Juice | 11.6 | 5.4 | 30.2 |
| Total: High in fibre - soft and other hot drinks (excluding coffee and tea) | 8.2 | 3.1 | 16.3 |
|
Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate |
|||
Source of vitamins - packaged food products
In 2022, product claims labelled as having a "good source of vitamins" in Hong Kong registered the 3rd largest sales value at a total of US$91.7 million in the packaged food sector and US$88.1 million in the hot and soft drinks categories. Top food sub-categories with a good source of vitamins as the leading claim on its packaging were baked goods - cakes (US$20.8 million), plant-based milk (US$18.0 million), rice (US$12.5 million), chocolate and sugar confectionery (US$5.1 million), and breakfast cereals (US$5.1 million) in 2022.
Leading drink subcategories in terms of sales value under the claim were other hot drinks - excluding tea and coffee (US$52.8 million), juice (US$20.4 million), energy drinks (US$7.5 million), and bottled water (US$4.4 million) over the year. Those food or drink categories showing significant growth between 2019 and 2022, were noodles (CAGR: 141%), dairy milk (+132.1%), processed fruit and vegetables (+122.4%), baked goods - cakes (+69.1%), processed meat products (+67.1%), and fruit/herbal tea (+44.2%).
Between 2022 and 2027, food and drink sub-categories highlighting as being a "good source of vitamins" in Hong Kong that forecast to show the highest growth included baby milk formula (CAGR: 52.7%), jams and preserves (+47.6%), savoury biscuits (+22.1%), and pasta (+14.9%).
| Category | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|
| Good source of vitamins - snacks | 6.6 | 7.0 | 8.5 | 10.1 |
| Chocolate and sugar confectionery | 3.9 | 2.4 | 4.1 | 5.1 |
| Meat, seafood and other savoury snacks | 0.7 | 1.5 | 0.9 | 0.8 |
| Nut, seeds and trail mixes | 0.6 | 0.6 | 0.6 | 0.7 |
| Savoury biscuits | 0.4 | 0.5 | 0.7 | |
| Sweet biscuits, snack bars and fruit snacks | 1.4 | 2.1 | 2.4 | 2.6 |
| Good source of vitamins - dairy products and alternatives | 35.9 | 24.0 | 22.2 | 31.2 |
| Baby food (dried, prepared, other) | 3.7 | 1.1 | 0.8 | 0.8 |
| Baby milk formula | 18.8 | 4.3 | 2.3 | 2.3 |
| Flavored milk drinks | 0.9 | 2.7 | 1.9 | 1.4 |
| Milk | 0.2 | 1.4 | 1.5 | 2.5 |
| Plant-based milk | 7.4 | 8.3 | 10.4 | 18.0 |
| Powder milk | 5.0 | 6.4 | 5.2 | 6.3 |
| Good source of vitamins - cooking ingredients and meals | 7.7 | 6.1 | 6.0 | 6.1 |
| Honey | 3.7 | 3.1 | 3.5 | 4.1 |
| Jams and preserves | 0.1 | 0.0 | 0.0 | 0.1 |
| Olive oil | 1.6 | 1.1 | 1.0 | 0.9 |
| Ready meals | 2.0 | 1.6 | 1.1 | 0.7 |
| Sauces, dips and condiments | 0.3 | 0.3 | 0.3 | 0.3 |
| Soup | 0.0 | 0.0 | 0.1 | 0.1 |
| Good source of vitamins - staple foods | 32.9 | 49.2 | 40.3 | 44.3 |
| Baked goods (cakes) | 4.3 | 8.0 | 7.4 | 20.8 |
| Breakfast cereals | 4.3 | 5.0 | 5.0 | 5.1 |
| Noodles | 0.1 | 1.1 | 0.8 | 1.4 |
| Processed fruit and vegetables | 0.1 | 0.8 | 1.2 | 1.1 |
| Processed meat products | 0.3 | 1.5 | 1.0 | 1.4 |
| Processed seafood products | 1.8 | 1.9 | 1.8 | 1.8 |
| Pasta | 0.1 | 0.1 | 0.0 | 0.2 |
| Rice | 21.9 | 30.8 | 23.0 | 12.5 |
| Total:Good source of vitamins - packaged food products | 83.1 | 86.3 | 77.0 | 91.7 |
| Good source of vitamins - hot drinks | 52.4 | 55.2 | 54.3 | 53.3 |
| Instant coffee | 0.1 | 0.1 | 0.0 | |
| Fruit/herbal tea | 0.1 | 0.1 | 0.2 | 0.3 |
| Green tea | 0.3 | 0.2 | 0.2 | 0.2 |
| Other hot drinks | 52.0 | 54.8 | 53.8 | 52.8 |
| Good source of vitamins - soft drinks | 19.2 | 19.5 | 31.3 | 34.8 |
| Asian specialty drinks | 0.4 | 0.4 | 0.3 | 0.3 |
| Bottled water | 2.9 | 3.3 | 4.9 | 4.4 |
| Energy drinks | 8.3 | 5.4 | 4.8 | 7.5 |
| Juice | 7.1 | 10.0 | 18.9 | 20.4 |
| Non-cola carbonates | 0.2 | 0.1 | 0.2 | 0.2 |
| Ready-to-drink (RTD) coffee | 1.7 | 1.4 | ||
| Ready-to-drink (RTD) tea | 0.3 | 0.3 | 0.6 | 0.7 |
| Total:Good source of vitamins - hot and soft drinks | 71.6 | 74.7 | 85.6 | 88.1 |
| Source: Euromonitor International, 2024 | ||||
| Category | Annual growth % 2022/2021 | CAGR* % 2019-2022 | Total growth % 2019-2022 |
|---|---|---|---|
| Good source of vitamins - snacks | 18.8 | 15.2 | 53.0 |
| Chocolate and sugar confectionery | 24.4 | 9.4 | 30.8 |
| Meat, seafood and other savoury snacks | −11.1 | 4.6 | 14.3 |
| Nut, seeds and trail mixes | 16.7 | 5.3 | 16.7 |
| Savoury biscuits | 40.0 | 32.3 | 75.0 |
| Sweet biscuits, snack bars and fruit snacks | 8.3 | 22.9 | 85.7 |
| Good source of vitamins - dairy products and alternatives | 40.5 | −4.6 | −13.1 |
| Baby food (dried, prepared, other) | 0.0 | −40.0 | −78.4 |
| Baby milk formula | 0.0 | −50.4 | −87.8 |
| Flavored milk drinks | −26.3 | 15.9 | 55.6 |
| Milk | 66.7 | 132.1 | 1150.0 |
| Plant-based milk | 73.1 | 34.5 | 143.2 |
| Powder milk | 21.2 | 8.0 | 26.0 |
| Good source of vitamins - cooking ingredients and meals | 1.7 | −7.5 | −20.8 |
| Honey | 17.1 | 3.5 | 10.8 |
| Jams and preserves | 0.0 | 0.0 | |
| Olive oil | −10.0 | −17.5 | −43.8 |
| Ready meals | −36.4 | −29.5 | −65.0 |
| Sauces, dips and condiments | 0.0 | 0.0 | 0.0 |
| Soup | 0.0 | 0.0 | 0.0 |
| Good source of vitamins - staple foods | 9.9 | 10.4 | 34.7 |
| Baked goods (cakes) | 181.1 | 69.1 | 383.7 |
| Breakfast cereals | 2.0 | 5.9 | 18.6 |
| Noodles | 75.0 | 141.0 | 1300.0 |
| Processed fruit and vegetables | −8.3 | 122.4 | 1000.0 |
| Processed meat products | 40.0 | 67.1 | 366.7 |
| Processed seafood products | 0.0 | 0.0 | 0.0 |
| Pasta | 26.0 | 100.0 | |
| Rice | −45.7 | −17.0 | −42.9 |
| Total:Good source of vitamins - packaged food products | 19.1 | 3.3 | 10.3 |
| Good source of vitamins - hot drinks | −1.8 | 0.6 | 1.7 |
| Instant coffee | −100.0 | −100.0 | −100.0 |
| Fruit/herbal tea | 50.0 | 44.2 | 200.0 |
| Green tea | 0.0 | −12.6 | −33.3 |
| Other hot drinks | −1.9 | 0.5 | 1.5 |
| Good source of vitamins - soft drinks | 11.2 | 21.9 | 81.3 |
| Asian specialty drinks | 0.0 | −9.1 | −25.0 |
| Bottled water | −10.2 | 14.9 | 51.7 |
| Energy drinks | 56.3 | −3.3 | −9.6 |
| Juice | 7.9 | 42.2 | 187.3 |
| Non-cola carbonates | 0.0 | 0.0 | 0.0 |
| Ready-to-drink (RTD) coffee | −17.6 | −17.6 | −17.6 |
| Ready-to-drink (RTD) tea | 16.7 | 32.6 | 133.3 |
| Total:Good source of vitamins - hot and soft drinks | 2.9 | 7.2 | 23.0 |
|
Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate |
|||
| Category | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 |
|---|---|---|---|---|---|---|
| Good source of vitamins - snacks | 10.1 | 11.1 | 12.0 | 12.7 | 13.6 | 14.4 |
| Chocolate and sugar confectionery | 5.1 | 5.9 | 6.5 | 7.0 | 7.4 | 7.8 |
| Meat, seafood and other savoury snacks | 0.8 | 0.5 | 0.3 | 0.1 | 0.1 | 0.1 |
| Nut, seeds and trail mixes | 0.7 | 0.8 | 0.8 | 0.8 | 0.9 | 0.9 |
| Savoury biscuits | 0.7 | 1.1 | 1.2 | 1.5 | 1.7 | 1.9 |
| Sweet biscuits, snack bars and fruit snacks | 2.6 | 2.9 | 3.1 | 3.3 | 3.5 | 3.8 |
| Good source of vitamins - dairy products and alternatives | 31.2 | 36.8 | 44.5 | 51.1 | 55.0 | 60.0 |
| Baby food (dried, prepared, other) | 0.8 | 1.0 | 1.0 | 1.1 | 1.2 | 1.2 |
| Baby milk formula | 2.3 | 4.9 | 10.3 | 14.7 | 16.6 | 19.1 |
| Flavored milk drinks | 1.4 | 1.6 | 1.8 | 2.0 | 2.1 | 2.3 |
| Milk | 2.5 | 3.1 | 3.3 | 3.5 | 3.7 | 3.9 |
| Plant-based milk | 18.0 | 19.3 | 20.3 | 21.4 | 22.5 | 23.8 |
| Powder milk | 6.3 | 6.9 | 7.7 | 8.4 | 8.9 | 9.6 |
| Good source of vitamins - cooking ingredients and meals | 6.1 | 6.6 | 6.8 | 6.9 | 7.0 | 7.3 |
| Honey | 4.1 | 4.4 | 4.6 | 4.8 | 5.0 | 5.2 |
| Jams and preserves | 0.1 | 0.2 | 0.3 | 0.4 | 0.5 | 0.7 |
| Olive oil | 0.9 | 0.9 | 0.9 | 0.9 | 0.8 | 0.8 |
| Ready meals | 0.7 | 0.6 | 0.5 | 0.3 | 0.2 | 0.1 |
| Sauces, dips and condiments | 0.3 | 0.4 | 0.4 | 0.4 | 0.4 | 0.5 |
| Soup | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 |
| Good source of vitamins - staple foods | 44.3 | 44.0 | 46.7 | 50.2 | 53.8 | 58.0 |
| Baked goods (cakes) | 20.8 | 21.8 | 23.4 | 25.4 | 27.7 | 30.1 |
| Breakfast cereals | 5.1 | 5.3 | 6.1 | 6.8 | 7.3 | 8.1 |
| Dessert mixes | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 | 0.1 |
| Noodles | 1.4 | 0.8 | 0.6 | 0.4 | 0.2 | 0.1 |
| Processed fruit and vegetables | 1.1 | 1.3 | 1.3 | 1.4 | 1.5 | 1.6 |
| Processed meat products | 1.4 | 1.5 | 1.7 | 1.8 | 2.0 | 2.1 |
| Processed seafood products | 1.8 | 1.4 | 1.5 | 1.5 | 1.5 | 1.6 |
| Pasta | 0.2 | 0.2 | 0.3 | 0.3 | 0.3 | 0.4 |
| Rice | 12.5 | 11.5 | 11.8 | 12.5 | 13.2 | 14.0 |
| Total:Good source of vitamins - packaged food products | 91.7 | 98.5 | 110.0 | 120.9 | 129.4 | 139.7 |
| Good source of vitamins - hot drinks | 53.3 | 54.8 | 56.2 | 57.5 | 58.7 | 60.0 |
| Instant coffee | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 | 0.1 |
| Fruit/herbal tea | 0.3 | 0.3 | 0.4 | 0.4 | 0.4 | 0.5 |
| Green tea | 0.2 | 0.2 | 0.3 | 0.3 | 0.4 | 0.4 |
| Other hot drinks | 52.8 | 54.2 | 55.5 | 56.7 | 57.9 | 59.0 |
| Good source of vitamins - soft drinks | 34.8 | 37.0 | 39.1 | 41.1 | 41.9 | 42.5 |
| Asian specialty drinks | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 |
| Bottled water | 4.4 | 4.2 | 4.3 | 4.2 | 3.1 | 1.7 |
| Energy drinks | 7.5 | 8.2 | 8.8 | 9.5 | 10.1 | 10.8 |
| Juice | 20.4 | 22.0 | 23.2 | 24.5 | 25.7 | 27.0 |
| Non-cola carbonates | 0.2 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 |
| Ready-to-drink (RTD) coffee | 1.4 | 1.5 | 1.6 | 1.7 | 1.7 | 1.7 |
| Ready-to-drink (RTD) tea | 0.7 | 0.8 | 0.8 | 0.8 | 0.9 | 0.9 |
| Total:Good source of vitamins - hot and soft drinks | 88.1 | 91.8 | 95.3 | 98.6 | 100.6 | 102.5 |
| Source: Euromonitor International, 2024 | ||||||
| Category | Annual growth % 2023/2022 | CAGR* % 2022-2027 | Total growth % 2022-2027 |
|---|---|---|---|
| Good source of vitamins - snacks | 9.9 | 7.4 | 42.6 |
| Chocolate and sugar confectionery | 15.7 | 8.9 | 52.9 |
| Meat, seafood and other savoury snacks | −37.5 | −34.0 | −87.5 |
| Nut, seeds and trail mixes | 14.3 | 5.2 | 28.6 |
| Savoury biscuits | 57.1 | 22.1 | 171.4 |
| Sweet biscuits, snack bars and fruit snacks | 11.5 | 7.9 | 46.2 |
| Good source of vitamins - dairy products and alternatives | 17.9 | 14.0 | 92.3 |
| Baby food (dried, prepared, other) | 25.0 | 8.4 | 50.0 |
| Baby milk formula | 113.0 | 52.7 | 730.4 |
| Flavored milk drinks | 14.3 | 10.4 | 64.3 |
| Milk | 24.0 | 9.3 | 56.0 |
| Plant-based milk | 7.2 | 5.7 | 32.2 |
| Powder milk | 9.5 | 8.8 | 52.4 |
| Good source of vitamins - cooking ingredients and meals | 8.2 | 3.7 | 19.7 |
| Honey | 7.3 | 4.9 | 26.8 |
| Jams and preserves | 100.0 | 47.6 | 600.0 |
| Olive oil | 0.0 | −2.3 | −11.1 |
| Ready meals | −14.3 | −32.2 | −85.7 |
| Sauces, dips and condiments | 33.3 | 10.8 | 66.7 |
| Soup | 0.0 | 0.0 | 0.0 |
| Good source of vitamins - staple foods | −0.7 | 5.5 | 30.9 |
| Baked goods (cakes) | 4.8 | 7.7 | 44.7 |
| Breakfast cereals | 3.9 | 9.7 | 58.8 |
| Dessert mixes | 0.0 | ||
| Noodles | −42.9 | −41.0 | −92.9 |
| Processed fruit and vegetables | 18.2 | 7.8 | 45.5 |
| Processed meat products | 7.1 | 8.4 | 50.0 |
| Processed seafood products | −22.2 | −2.3 | −11.1 |
| Pasta | 0.0 | 14.9 | 100.0 |
| Rice | −8.0 | 2.3 | 12.0 |
| Total:Good source of vitamins - packaged food products | 7.4 | 8.8 | 52.3 |
| Good source of vitamins - hot drinks | 2.8 | 2.4 | 12.6 |
| Instant coffee | |||
| Fruit/herbal tea | 0.0 | 10.8 | 66.7 |
| Green tea | 0.0 | 14.9 | 100.0 |
| Other hot drinks | 2.7 | 2.2 | 11.7 |
| Good source of vitamins - soft drinks | 6.3 | 4.1 | 22.1 |
| Asian specialty drinks | 0.0 | 0.0 | 0.0 |
| Bottled water | −4.5 | −17.3 | −61.4 |
| Energy drinks | 9.3 | 7.6 | 44.0 |
| Juice | 7.8 | 5.8 | 32.4 |
| Non-cola carbonates | −50.0 | −12.9 | −50.0 |
| Ready-to-drink (RTD) coffee | 7.1 | 4.0 | 21.4 |
| Ready-to-drink (RTD) tea | 14.3 | 5.2 | 28.6 |
| Total:Good source of vitamins - hot and soft drinks | 4.2 | 3.1 | 16.3 |
|
Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate |
|||
Competitive landscape
In 2022, top packaged food companies under each main food category for products highlighted as containing a "good source of minerals" in Hong Kong included Hamada Confect Company Ltd. at a market share of 6.2% (US$0.3 million) in the snacks category; Vitasoy International Holdings Ltd. at 38.4% (US$38.4 million) in the dairy products and alternatives category; Airborne Honey Ltd. at 27.7% (US$1.8 million) in the cooking ingredients and meals category; and PepsiCo Inc. at 8.8% (US$2.6 million) in the staple foods category. The leading company with the highest hot drink sales (US$4.3 million) for a "good source of mineral" products was Associated British Foods Plc at a share of 67.3%, while Groupe Danone registered top sales of US$12.3 million (16.3%) within the soft drinks category in 2022.
| Category | Company | Retail sales (US$M) | Market share % in 2022 |
|---|---|---|---|
| Snacks | Hamada Confect Company Ltd. | 0.3 | 6.2 |
| Nutraceutical International Corp. | 0.2 | 5.6 | |
| Mikakuto Company Ltd. | 0.2 | 4.3 | |
| Total - good source of minerals snacks | 4.5 | 100.0 | |
| Dairy products and alternatives | Vitasoy International Holdings Ltd. | 38.4 | 38.8 |
| Meiji Holdings Company Ltd. | 16.8 | 17.0 | |
| Fonterra Cooperative Group Ltd. | 11.0 | 11.1 | |
| Total - good source of minerals dairy products and alternatives | 99.1 | 100.0 | |
| Cooking ingredients and meals | Airborne Honey Ltd. | 1.8 | 27.7 |
| Comvita Ltd. | 0.5 | 7.1 | |
| ConAgra Brands Inc. | 0.3 | 4.9 | |
| Total - good source of minerals cooking ingredients and meals | 6.4 | 100.0 | |
| Staple foods | PepsiCo Inc. | 2.6 | 8.8 |
| Shinmei Company Ltd. | 2.2 | 7.6 | |
| Groupe Lactalis | 1.5 | 5.0 | |
| Total - good source of minerals staple foods | 29.3 | 100.0 | |
| Hot drinks | Associated British Foods Plc | 4.3 | 67.3 |
| Nestlé SA | 0.7 | 11.2 | |
| Unilever Group | 0.3 | 4.2 | |
| Total - good source of minerals hot drinks | 6.4 | 100.0 | |
| Soft drinks | Groupe Danone | 12.3 | 16.3 |
| The Wonderful Co. LLC | 10.1 | 13.3 | |
| Nestlé SA | 9.9 | 13.1 | |
| Total - good source of minerals soft drinks | 75.6 | 100.0 | |
| Source: Euromonitor International, 2024 | |||
In 2022, top companies (brand) in terms of value for sales of mineral products in Hong Kong included Haleon plc (Caltrate) at a market share of 27.3% (US$5.1 million), followed by USANA Health Sciences Inc. (USANA) at 8.7% (US$1.6 million), and H&H Group (Swisse) at 8.1% (US$1.5 million). Top companies (brand) for mineral supplements were Harbin Pharmaceutical Group Co Ltd. (GNC) at 18.9% (US$0.7 million), Jamieson Laboratories Ltd. (Jamieson) at 15.8% (US$0.6 million), and CK Life Sciences Int'I Hldgs Inc. (Adrien Gagnon) at 7.8% (US$0.3 million); and Amway Corporation (Nutrilite) at 7.1% (US$2.6 million) in the multivitamins category. The leading companies (brand) with the highest mineral drink sales were Nestlé SA (Perrier) at a share of 66.7% (US$1.2 million) within the carbonated natural mineral bottled water category and 82.7% (US$3.0 million) within the sparkling flavoured bottled water category; while Groupe Danone brought in sales of US$21.6 million (share: 33.4%) for its Evian brand and US$10.4 million (16%) for its Volvic brand within the still natural mineral bottled water category in 2022.
| Category | Company | Top brand(s) | Retail sales (US$M) | Market share % in 2022 |
|---|---|---|---|---|
| Minerals | Haleon plc | Caltrate | 5.1 | 27.3 |
| USANA Health Sciences Inc. | USANA | 1.6 | 8.7 | |
| H&H Group | Swisse | 1.5 | 8.1 | |
| Harbin Pharmaceutical Group Co Ltd. | GNC | 1.5 | 7.9 | |
| Vita Green Health Products Co Ltd. | Doctor's Choice | 1.5 | 7.8 | |
| Total - minerals | 18.6 | 100.0 | ||
| Mineral supplements | Harbin Pharmaceutical Group Co Ltd. | GNC | 0.7 | 18.9 |
| Jamieson Laboratories Ltd. | Jamieson | 0.6 | 15.8 | |
| CK Life Sciences Int'I Hldgs Inc. | Adrien Gagnon | 0.3 | 7.8 | |
| USANA Health Sciences Inc. | USANA | 0.2 | 4.1 | |
| H&H Group | Swisse | 0.1 | 3.0 | |
| Total - mineral supplements | 3.9 | 100.0 | ||
| Multivitamins | Amway Corporation | Nutrilite | 2.6 | 7.1 |
| Harbin Pharmaceutical Group Co Ltd. | GNC | 1.5 | 4.1 | |
| Blackmores Ltd. | Blackmores | 1.2 | 3.3 | |
| Total - multivitamins | 36.3 | 100.0 | ||
| Carbonated natural mineral bottled water | Nestlé SA | Perrier | 1.2 | 66.7 |
| Nestlé SA | S Pellegrino | 0.4 | 20.5 | |
| Acqua Minerale San Benedetto SpA | San Benedetto | 0.2 | 10.6 | |
| Total - carbonated natural mineral bottled water | 7.6 | 100.0 | ||
| Sparkling flavoured bottled water | Nestlé SA | Perrier | 3.0 | 82.7 |
| Total - sparkling flavoured bottled water | 3.6 | 100.0 | ||
| Still natural mineral bottled water | Groupe Danone | Evian | 21.6 | 33.4 |
| Groupe Danone | Volvic | 10.4 | 16.0 | |
| Nestlé SA | Vittel | 6.0 | 9.3 | |
| Total - still natural mineral bottled water | 64.8 | 100.0 | ||
| Source: Euromonitor International, 2024 | ||||
In 2022, top packaged food companies (brand) under each main food category for high fibre products in Hong Kong included Tarami Company Ltd. (Tarami) at a market share of 6.8% (US$1.1 million) in the snacks category; Vitasoy International Holdings Ltd. (Vitasoy) at 65.9% (US$9.0 million) in the dairy products and alternatives category; PepsiCo Inc. (Quaker) at 8.7% (US$0.4 million) in the cooking ingredients and meals category; and Kui Fat Yuen Ltd. (Golden Phoenix) at 16.2% (US$14.9 million) in the staple foods category. The leading company with the highest hot drink sales (US$1.3 million) for high fibre products was Associated British Foods Plc at a share of 48.5% (brand: Ovaltine), while The Coca-Cola Company (brands: Coca-Cola, Authentic Tea House) registered top sales of US$2.9 million (40.2%) within the soft drinks category in 2022.
| Category | Company | Brand(s) | Retail sales (US$M) | Market share % in 2022 |
|---|---|---|---|---|
| Snacks | Tarami Company Ltd. | Tarami | 1.1 | 6.8 |
| Orihiro Inc. | Orihiro | 0.7 | 4.0 | |
| Kikkoman Corporation | Del Monte | 0.6 | 3.8 | |
| Total - high in fibre snacks | 16.4 | 100.0 | ||
| Dairy products and alternatives | Vitasoy International Holdings Ltd. | Vitasoy | 9.0 | 65.9 |
| Cereal Base CEBA AB | Oatly | 0.7 | 5.0 | |
| Meiji Holdings Company Ltd. | Meiji | 0.6 | 4.4 | |
| Total - high in fibre dairy products and alternatives | 13.6 | 100.0 | ||
| Cooking ingredients and meals | PepsiCo Inc. | Quaker | 0.4 | 8.7 |
| Groupe Léa Nature | Jardin Bio | 0.2 | 4.7 | |
| Kui Fat Yuen Ltd. | Golden Phoenix | 0.2 | 4.4 | |
| Total - high in fibre cooking ingredients and meals | 4.8 | 100.0 | ||
| Staple foods | Kui Fat Yuen Ltd. | Golden Phoenix | 14.9 | 16.2 |
| Groupe Lactalis | Astro | 8.9 | 9.7 | |
| PepsiCo Inc. | Quaker | 6.5 | 7.0 | |
| Total - high in fibre staple foods | 100.0 | |||
| Hot drinks | Associated British Foods Plc | Ovaltine | 1.3 | 48.5 |
| Barry Callebaut Group | Van Houten | 0.3 | 10.3 | |
| Morinaga and Co Ltd. | Morinaga | 0.3 | 10.3 | |
| Total - high in fibre hot drinks | 2.6 | 100.0 | ||
| Soft drinks | The Coca-Cola Company | Coca-Cola, Authentic Tea House | 2.9 | 40.2 |
| Kagome Company Ltd. | Kagome | 1.9 | 26.0 | |
| Doi Kham Food Product Co Ltd. | Doi Kham | 0.3 | 4.4 | |
| Total - high in fibre soft drinks | 7.2 | 100.0 | ||
| Source: Euromonitor International, 2024 | ||||
In 2022, top packaged food companies under each main food category for products highlighted as containing a "good source of vitamins" in Hong Kong included Associated British Foods Plc at a market share of 18.2% (US$1.8 million) in the snacks category; Vitasoy International Holdings Ltd. at 38.4% (US$12.0 million) in the dairy products and alternatives category; Comvita Ltd. at 16.7% (US$1.0 million) in the cooking ingredients and meals category; and Pep Associated British Foods Plc at 42.6% (US$18.9 million) in the staple foods category. The leading company with the highest hot drink sales (US$21.1 million) for a "good source of vitamin" products was Associated British Foods Plc at a share of 39.6%, while Red Bull GmbH registered top sales of US$7.2 million (20.7%) within the soft drinks category in Hong Kong in 2022.
| Category | Company | Retail sales (US$M) | Market share % in 2022 |
|---|---|---|---|
| Snacks | Associated British Foods Plc | 1.8 | 18.2 |
| Nutraceutical International Corporation | 0.5 | 5.0 | |
| Orihiro Inc. | 0.4 | 3.6 | |
| Total - good source of vitamins snacks | 10.1 | 100.0 | |
| Dairy products and alternatives | Vitasoy International Holdings Ltd. | 12.0 | 38.4 |
| Fonterra Cooperative Group Ltd. | 5.3 | 17.0 | |
| Simple Foods Company Ltd. | 1.3 | 4.3 | |
| Total - good source of vitamins dairy products and alternatives | 31.2 | 100.0 | |
| Cooking ingredients and meals | Comvita Ltd. | 1.0 | 16.7 |
| Airborne Honey Ltd. | 0.9 | 14.5 | |
| Costco Wholesale Corporation | 0.2 | 3.7 | |
| Total - good source of vitamins cooking ingredients and meals | 6.1 | 100.0 | |
| Staple foods | Associated British Foods Plc | 18.9 | 42.6 |
| Groupe Lactalis | 1.5 | 3.3 | |
| Orkla Group | 1.5 | 3.3 | |
| Total - good source of vitamins staple foods | 100.0 | ||
| Hot drinks | Associated British Foods Plc | 21.1 | 39.6 |
| Nestlé SA | 16.8 | 31.5 | |
| Unilever Group | 14.2 | 26.6 | |
| Total - good source of vitamins hot drinks | 53.3 | 100.0 | |
| Soft drinks | Red Bull GmbH | 7.2 | 20.7 |
| Suntory Holdings Ltd. | 5.8 | 16.7 | |
| Malee Sampran Plc | 2.1 | 6.0 | |
| Total - good source of vitamins soft drinks | 34.8 | 100.0 | |
| Source: Euromonitor International, 2024 | |||
In 2022, top companies (brand) in terms of value for sales of consumer health products (total: US$52.1 billion) in Hong Kong included Amway Corporation (Nutrilite) at a market share of 3.9% (US$2.0 billion), followed by H&H Group (Swisse) at 2.0% (US$1.0 billion), and Haleon plc (Caltrate) at 1.2% (US$602.7 million). Top companies (brand) for dietary supplements (including herbal/traditional and non-herbal/traditional - calcium) at total sales of US$19.0 billion in 2022, were Amway Corporation (Nutrilite) at 7.1% (US$1.4 billion), H&H Group (Swisse) at 4.9% (US$924.5 million), and Haleon plc (Caltrate) at 2.9% (US$550.3 million); and Amway Corporation (Nutrilite) at 7.2% (US$207.3 million) in the peadiatric vitamins and dietary supplements category. The leading companies (brand) in the vitamins (including multivitamins) category (total: US$4.7 billion) with the highest sales were Amway Corporation (Nutrilite) at a share of 10.3% (US$484.4 million); while the H&H Group (brand: Swisse) brought in sales of US$203.7 million (share: 1.1%) within the herbal/traditional products category at a total value of US$18.6 billion in 2022.
| Category | Company | Top brand(s) | Retail sales (US$M) | Market share %in 2022 |
|---|---|---|---|---|
| Consumer health products | Amway Corporation | Nutrilite | 2,048.4 | 3.9 |
| H&H Group | Swisse | 1,049.9 | 2.0 | |
| Haleon plc | Caltrate | 602.7 | 1.2 | |
| Herbalife Nutrition Ltd. | Herbalife Nutrition | 464.6 | 0.9 | |
| Blackmores Ltd. | Blackmores | 321.8 | 0.6 | |
| Total - consumer health products | 52,125.2 | 100.0 | ||
| Dietary supplements | Amway Corporation | Nutrilite | 1,356.7 | 7.1 |
| H&H Group | Swisse | 924.5 | 4.9 | |
| Haleon plc | Caltrate | 550.3 | 2.9 | |
| Blackmores Ltd. | Blackmores | 306.0 | 1.6 | |
| KT&G Corp | Cheong-Kwan-Jang | 181.3 | 1.0 | |
| Total - dietary supplements | 19,043.5 | 100.0 | ||
| Herbal / traditional dietary supplements | H&H Group | Swisse | 203.7 | 2.7 |
| KT&G Corporation | Cheongy-Kwan-Jang | 181.3 | 2.4 | |
| Amway Corporation | Nutrilite | 113.6 | 1.5 | |
| Total - non-herbal/traditional dietary supplements | 7,595.2 | 100.0 | ||
| Non-herbal / traditional dietary supplements | Amway Corporation | Nutrilite | 1,037.9 | 9.1 |
| H&H Group | Swisse | 672.7 | 5.9 | |
| Haleon plc | Caltrate | 550.3 | 4.8 | |
| Total - non-herbal/traditional dietary supplements | 11,448.2 | 100.0 | ||
| Calcium supplements | Haleon plc | Caltrate | 550.3 | 17.4 |
| Amway Corporation | Nutrilite | 152.3 | 4.8 | |
| H&H Group | Swisse | 138.9 | 4.4 | |
| Total - calcium supplements | 3,169.0 | 100.0 | ||
| Peadiatric vitamins and dietary supplements | Amway Corporation | Nutrilite | 207.3 | 7.2 |
| Haleon plc | Caltrate | 52.4 | 1.8 | |
| Royal DSM NV | Culturelle | 40.4 | 1.4 | |
| Total - peadiatric vitamins and dietary supplements | 2,897.0 | 100.0 | ||
| Vitamins (including multi-vitamins) | Amway Corporation | Nutrilite | 484.4 | 10.3 |
| Haleon plc | Centrum | 241.7 | 5.1 | |
| H&H Group | Swisse | 113.6 | 2.4 | |
| Bayer AG | Redoxon | 60.3 | 1.3 | |
| Harbin Pharmaceutical Group Co Ltd. | GNC | 28.0 | 0.6 | |
| Total - vitamins | 4,703.3 | 100.0 | ||
| Single vitamins | Amway Corporation | Nutrilite | 323.7 | 13.1 |
| Bayer AG | Redoxon | 60.3 | 2.4 | |
| H&H Group | Swisse | 40.9 | 1.6 | |
| Total - single vitamins | 2,479.4 | 100.0 | ||
| Herbal / traditional products | H&H Group | Swisse | 203.7 | 1.1 |
| KT&G Corporation | Cheong-Kwan-Jang | 192.9 | 1.0 | |
| Amway Corporation | Nutrilite | 113.6 | 0.6 | |
| Total - herbal/traditional products | 18,633.2 | 100.0 | ||
| Source: Euromonitor International, 2024 | ||||
New product launches
Mintel indicated that there were 1,659 new functional and/or fortified (plus) products: consisting of packaged food (832), drink (405), health (339), and pet food (83) products, launched in Hong Kong's grocery retailer outlets (including new variety/range extension, packaging, formulation or relaunched) between the period of January 2019 and June 21st, 2024. These new product launches (excluding pet food products; n=1,576) consisted of 75.9% (1,259) claims of functional products [including related claims: antioxidant, high satiety, prebiotic, probiotic, homeopathic, functional - bone health, brain and nervous system, cardiovascular, digestive, energy, eye health, immune system, slimming, stress and sleep, weight and muscle gain] and 34.7% (576) of fortified (plus) products [including added calcium, high/added fibre, high/added protein, stanols/sterols, vitamin/mineral fortified).
Description of above image
| Claim | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 (January-June 21) | Total |
|---|---|---|---|---|---|---|---|
| Functional | 225 | 218 | 257 | 198 | 230 | 131 | 1,259 |
| Fortified - plus | 128 | 95 | 122 | 82 | 94 | 55 | 576 |
Note: each product can contain more than one of these claims
Source: Mintel, 2024
Functional new products
Leading parent companies launching functional food, health and drink products (315) in Hong Kong between Q2-2023 and Q2-2024 were Marks and Spencer (12), Nestlé (10), Eu Yan Sang (9), Hop Hing Oils and Fats (6), Dairy Farm International (6), and Hung Fook Tong International (5). New brands appearing for the first time launched in the Hong Kong market within the last 6 months, included Chi Fung (sea Conch Abalone and fish maw with sea coconut in chicken soup), Fancl Deep Charge Collagen (fruity peach flavour deep charge collagen drink for skin hydration and maintenance of skin elasticity), Gua (mango nectar), and Soo Beauté (calamine spot off essence powder suitable for stubborn hard acne, new acne, and acne with white heads).
Top categories for functional food, health and drink product claims in Hong Kong were hot beverages (+71.4%), sauces and seasonings (+50%), and dairy (+25%) between Q2-2023 and Q2-2024. While declining categories included healthcare (−39.4%) and baby food (−20%). New food ingredients appearing within the last 12 months included Haematococcus Pluvialis, Asian pear, Tagetes Minuta flower oil, zinc sulfate, Kaolin, PEG-60, Scutellaria Baicalensis root, Sophora Japonica flower Carthamus Tinctorius flower extracts, and heavy cream. The fastest growing flavours in these products were ginger (+800%), Chrysanthemum, lime (+100%), rose flower (+50%), and unflavoured/plain (+31.3%) between Q2-2022 and Q2-2024.
Top claims and claim combinations used most often in the last three months for functional food, health and beverage (not including pet food) product launches included functional - other (44.6%), digestive health (25.7%), no additives/artificial preservatives (25.7%), probiotic (14.9%), functional - skin, nails and hair (13.5%), cardio/heart (13.5%), botanical/ herbal (12.2%), immune system support (12.2%), vitamins/minerals plus (10.8%), functional - energy (9.5%), high/added protein (9.5%), functional - eye health (8.1%), and functional - weight and muscle gain (6.7%). Top growing functional claims were seasonal (+266.7%), functional - brain and nervous system (+200%), prebiotic (+200%), on-the-go (+200%), and functional - immune system (+160%) between Q1-2023 and Q1-2024. Meanwhile during the same period, declining claims by −100% were low/no/reduced carb, fragrance free, children (5-12), low/no/reduced glycemic, and added calcium.
Fortified - added (plus) new products
Leading parent companies launching fortified (added plus) food, health and drink products (128) in Hong Kong between Q2-2023 and Q2-2024 were Marks and Spencer (8), Nestlé (8), John Lewis Partnership (3), Dairy Farm International (3), Chung Hing Investment (3), and Hey Song Corporation (3). New brands appearing for the first time launched in the Hong Kong market within the last 6 months, included V Rohto Vital (B12 eye moisturiser), Jordans (fruit and nut Muesli), Natural is Best (high/added protein spicy squid crispy cartilage meat snack), and Coco Paradise (coco-chocolate crunchy peanut butter).
Top categories for fortified food, health and drink product claims in Hong Kong by +100% were dairy, breakfast cereals, baby food, and sugar and gum confectionery between Q2-2023 and Q2-2024. While declining categories included bakery (−100%), snacks (−100%), and processed fish, meat and egg products (−25%). New food ingredients appearing within the last 12 months included Lactococcus Lactis Ssp. Lactis, medium chain fatty acids, cream cheese powder, fructans, Marjoram, Bonito powder, Taurine, almond protein, pig cartilage, and tea seed oil. The fastest growing flavour in these products was unflavoured/plain (+36.4%) between Q2-2022 and Q2-2024. Meanwhile, declining flavours during this period by −100% were chocolate, roasted/toasted, black sesame, spice/spicy, and Sichuan/Szechuan/Szechwan.
Top claims and claim combinations used most often in the last three months for related fortified food, health and beverage (not including pet food) product launches included vitamins/minerals plus (50%), high/added fibre (33.3%), high/added protein (30.6%), added calcium (19.4%), no added sugar (16.7%), functional - weight and muscle gain/other (13.9%), and cardio/heart health (8.3%).Top growing functional claims were low/no/reduced fat (+500%), time/speed (+400%), low/no/reduced saturated fat (+200%), functional - eye health (+200%), and premium (+200%) between Q1-2023 and Q1-2024. Meanwhile during the same period, declining claims by −100% were diabetic, functional - slimming, low/no/reduced Glycemic, children (5-12), and functional - skin, nails and hair.
| Product attributes | Yearly launch - item count | ||||||
|---|---|---|---|---|---|---|---|
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Total | |
| Yearly product launches | 225 | 218 | 257 | 198 | 230 | 131 | 1,259 |
| Top launch types | |||||||
| New product | 94 | 114 | 129 | 70 | 75 | 48 | 530 |
| New variety / range extension | 79 | 58 | 78 | 76 | 86 | 41 | 418 |
| New packaging | 36 | 40 | 37 | 42 | 46 | 36 | 237 |
| Relaunch | 13 | 5 | 11 | 6 | 21 | 4 | 60 |
| New formulation | 3 | 1 | 2 | 4 | 2 | 2 | 14 |
| Top sub-categories | |||||||
| Tea | 26 | 33 | 17 | 34 | 26 | 10 | 146 |
| Wet soup | 6 | 39 | 49 | 17 | 3 | 4 | 118 |
| Vitamins and dietary supplements | 11 | 21 | 27 | 12 | 30 | 13 | 114 |
| Other healthcare | 1 | 12 | 20 | 17 | 7 | 5 | 62 |
| Oils | 5 | 4 | 8 | 9 | 10 | 6 | 42 |
| Top five companies | |||||||
| Marks & Spencer | 9 | 0 | 7 | 2 | 9 | 6 | 33 |
| Nestlé | 6 | 4 | 2 | 5 | 5 | 5 | 27 |
| CheckCheckCin | 1 | 10 | 9 | 2 | 2 | 0 | 24 |
| Eu Yan Sang | 1 | 6 | 6 | 1 | 0 | 9 | 23 |
| Hung Fook Tong Int'l | 4 | 4 | 0 | 6 | 4 | 1 | 19 |
| Top five brands | |||||||
| Hung Fook Tong | 6 | 6 | 0 | 6 | 3 | 1 | 22 |
| CheckCheckCin | 1 | 8 | 9 | 2 | 2 | 0 | 22 |
| M&S Food | 2 | 0 | 6 | 2 | 6 | 5 | 21 |
| Baby Basic | 0 | 1 | 8 | 6 | 0 | 0 | 15 |
| Eu Yan Sang | 1 | 4 | 0 | 0 | 0 | 9 | 14 |
| Import status (if reported) | |||||||
| Imported | 117 | 121 | 140 | 103 | 121 | 61 | 663 |
| Not imported | 23 | 40 | 57 | 34 | 27 | 21 | 202 |
| Location of manufacture | |||||||
| Hong Kong, China | 23 | 40 | 57 | 34 | 27 | 21 | 202 |
| China | 7 | 30 | 27 | 34 | 24 | 16 | 138 |
| Japan | 8 | 9 | 11 | 10 | 21 | 6 | 65 |
| Taiwan, China | 7 | 22 | 13 | 9 | 6 | 6 | 63 |
| Australia | 24 | 12 | 8 | 6 | 5 | 3 | 58 |
| Canada (14th largest) | 0 | 3 | 1 | 1 | 6 | 0 | 11 |
| Top five flavours (including blend) | |||||||
| Unflavoured / plain | 62 | 56 | 58 | 45 | 99 | 46 | 366 |
| Orange / sweet orange | 8 | 5 | 4 | 5 | 1 | 3 | 26 |
| Strawberry | 6 | 4 | 2 | 3 | 3 | 0 | 18 |
| Herbs / herbal | 3 | 2 | 1 | 4 | 6 | 0 | 16 |
| Peach | 3 | 1 | 2 | 2 | 2 | 5 | 15 |
| Top related claim category | |||||||
| Functional - other (ranked #1) | 88 | 109 | 136 | 95 | 104 | 71 | 603 |
| Functional - digestive (#4) | 57 | 51 | 64 | 51 | 50 | 41 | 314 |
| Functional - immune system (#9) | 33 | 20 | 50 | 25 | 36 | 22 | 186 |
| Antioxidant (#11) | 37 | 29 | 34 | 23 | 35 | 12 | 170 |
| Functional - cardiovascular (#13) | 35 | 19 | 31 | 22 | 28 | 20 | 155 |
| Functional - energy (#15) | 33 | 34 | 28 | 19 | 23 | 13 | 150 |
| Source: Mintel; Global New Product Database, 2024 | |||||||
| Product attributes | Yearly launch - item count | ||||||
|---|---|---|---|---|---|---|---|
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | Total | |
| Yearly product launches | 128 | 95 | 122 | 82 | 94 | 55 | 576 |
| Top launch types | |||||||
| New product | 46 | 50 | 64 | 30 | 36 | 18 | 244 |
| New variety / range extension | 44 | 19 | 30 | 26 | 30 | 22 | 171 |
| New packaging | 25 | 20 | 18 | 19 | 18 | 12 | 112 |
| Relaunch | 11 | 6 | 8 | 5 | 9 | 2 | 41 |
| New formulation | 2 | 0 | 2 | 2 | 1 | 1 | 8 |
| Top sub-categories | |||||||
| Cold cereals | 23 | 8 | 14 | 9 | 6 | 4 | 64 |
| Plant based drinks (dairy alternatives) | 9 | 9 | 6 | 6 | 13 | 6 | 49 |
| Nuts | 6 | 2 | 8 | 3 | 2 | 0 | 21 |
| Sweet biscuits / cookies | 2 | 5 | 4 | 2 | 5 | 1 | 19 |
| Fruit / flavoured still drinks | 9 | 4 | 2 | 2 | 0 | 1 | 18 |
| Top five companies | |||||||
| Marks & Spencer | 9 | 0 | 7 | 0 | 5 | 5 | 26 |
| Nestlé | 1 | 2 | 4 | 4 | 2 | 5 | 18 |
| Kellogg | 6 | 2 | 4 | 1 | 1 | 0 | 14 |
| Vitasoy International Holdings | 7 | 0 | 0 | 3 | 0 | 1 | 11 |
| Moonwell Trading | 0 | 0 | 9 | 1 | 0 | 0 | 10 |
| Top five brands | |||||||
| M&S Food | 2 | 0 | 6 | 0 | 4 | 4 | 16 |
| Moonwell | 0 | 0 | 9 | 1 | 0 | 0 | 10 |
| Kellogg's | 3 | 3 | 1 | 2 | 0 | 0 | 9 |
| M&S | 7 | 0 | 1 | 0 | 0 | 1 | 9 |
| Baby Basic | 0 | 0 | 4 | 3 | 0 | 0 | 7 |
| Import status (if reported) | |||||||
| Imported | 73 | 54 | 82 | 40 | 53 | 28 | 330 |
| Not imported | 3 | 1 | 13 | 6 | 3 | 1 | 27 |
| Location of manufacture | |||||||
| Australia | 13 | 5 | 6 | 3 | 8 | 2 | 37 |
| Thailand | 15 | 7 | 9 | 1 | 3 | 1 | 36 |
| United Kingdom | 12 | 0 | 9 | 3 | 3 | 6 | 33 |
| Hong Kong, China | 3 | 1 | 13 | 6 | 3 | 1 | 27 |
| Taiwan, China | 0 | 2 | 6 | 6 | 5 | 6 | 25 |
| Canada (12th largest) | 0 | 1 | 4 | 1 | 4 | 0 | 10 |
| Top five flavours (including blend) | |||||||
| Unflavoured / plain | 40 | 30 | 33 | 26 | 47 | 29 | 205 |
| Chocolate | 3 | 2 | 9 | 2 | 6 | 0 | 22 |
| Orange/sweet orange | 4 | 5 | 1 | 3 | 1 | 0 | 14 |
| Roasted/toasted | 2 | 3 | 2 | 5 | 1 | 0 | 13 |
| Apple | 5 | 2 | 2 | 3 | 0 | 0 | 12 |
| Top related claim category | |||||||
| Vitamin/mineral fortified (ranked #1) | 69 | 47 | 66 | 37 | 49 | 27 | 295 |
| High/added fibre (#3) | 54 | 26 | 41 | 27 | 33 | 16 | 197 |
| High/added protein (#6) | 23 | 25 | 23 | 23 | 31 | 17 | 142 |
| Functional - other (#11) | 23 | 8 | 32 | 15 | 20 | 14 | 112 |
| Added calcium (#13) | 23 | 15 | 20 | 14 | 20 | 9 | 101 |
| Functional - digestive (#20) | 17 | 9 | 18 | 14 | 7 | 7 | 72 |
| Source: Mintel; Global New Product Database, 2024 | |||||||
Examples of new products
Organic Full Function Flax Seed Micro-Powder
Source: Mintel, 2024
| Company / importer | Joinluck |
|---|---|
| Brand | Health Source |
| Sub-category | Healthcare |
| Market | Hong Kong, imported from Canada |
| Related claims | No additives / preservatives, high / added fibre, organic, vegetarian, diabetic, botanical / herbal, low / no / reduced glycemic, GMO free |
| Store name | Wing On Plaza |
| Store type | Department store |
| Date published | August 2023 |
| Launch type | New variety / range extension |
| Price in US dollars | 22.00 |
This product retails in an 800 gram pack containing 40 20 gram sachets. Family pack. Natural food. High fibre. No preservatives. Flax seed without extraction of flax oil. Cold milling retain all nutrients from flax and Linolenic acid/omega-3 that is converted into docosahexaenoic acid (DHA) and eicosapentaenoic acid (EPA) naturally after digestion. Linoleic acid/omega-6 is converted into arachidonic acid (AA). This food has a low glycemic Index and low purine, that perfectly suit for person with diabetic or gout. Individual AL bags light shielding prevent oxidizing. Logos and certifications: QR Codes, WhatsApp, Diabetic Food, Vegetarian, Canada Organic, Certified Non GMO Food, Product of Canada
Blueberry Vanilla Overnight Oats
Source: Mintel, 2024
| Company / manufacturer | Yumi Bio |
|---|---|
| Brand | Yumi |
| Category | Breakfast cold cereals |
| Market | Hong Kong, imported from Canada |
| Related claims | No additives / preservatives, all natural product, high / added fibre, Kosher, organic, wholegrain, functional – cardiovascular, high / added protein, on-the-go, vegan, low / reduced sugar |
| Store name | City Super |
| Store type | Supermarket |
| Date published | June 2023 |
| Launch type | New product |
| Price in US dollars | 11.25 |
This product retails in a 330 gram pack containing six 55 gram packets. A healthy alternative to oatmeal and cereal. No cooking, no heating, just soak overnight in favourite milk. Meal prep breakfast for the week in two minutes; can last five days in the fridge. Contains 94% organic ingredients, 6 grams fiber, 46 grams wholegrains, 8 grams proteins, 5 grams sugar. Full of real wild blueberries. Very high source of fibre - B. Vitamin boost. Healthy gut microbiome. One packet, supplies 61% of the daily amount of the fibres shown to help reduce cholesterol. No preservatives, additives or artificial ingredients. Proudly made in Canada from domestic and imported ingredients. Low sugar product packed with fibre and protein. Created by dieticians. Logos and certifications: QR code, Created By Approved Dieticians, Certified Organic, Natural - Non-GMO - Canadian Oats, Instagram, Facebook, Vegan, Kosher
Stage 2 Follow Up Formula
Source: Mintel, 2024
| Company / Distributor | Snow Brand / Four Seas Mercantile |
|---|---|
| Brand | Megmilk Snow Brand Nutratext Smart Baby |
| Sub-category | Baby food, baby formula (6-12 months) |
| Market | Hong Kong, imported from Australia |
| Related claims | Added calcium, vitamin / mineral fortified, functional – digestive, brain and nervous system, immune system |
| Store name | Mannings |
| Store type | Drug store / pharmacy |
| Date published | July 2024 |
| Launch type | Relaunch |
| Price in US dollars | 39.07 |
This product has been relaunched with a new look and a new protection formulation, and retails in a 900 gram pack. Suitable for babies between six and 12 months old. The new protection formulation is enriched by polarlipids (phospholipids and sphingolipids) from MFGM and other essential nutrients important for brain and immunity development and gastrointestinal health. Found in human milk, milk fat globule membrane (MFGM) is rich in phospholipids and glycoproteins. MFGM components play important functional roles in neurodevelopment of brain. Phosphatidylcholine, sphingomyelin and choline are three important sources for the creation of neurotransmitters in brain. Phosphatidylserine contains high content of DHA in brain and plays an important role in improving cognitive function. The ratio and the levels of DHA and ARA comply with FAO and WHO recommendations. Sialic acid, a component of glycoproteins, and gangliosides support gastrointestinal health. Sphingomyelin and five nucleotides promote the development of immune system and lead to intestinal maturation. Contains dietary fibre galacto-oligosaccharides (GOS). High source of calcium. No sucrose is added.
Peppermint Flavour Pastilles
Source: Mintel, 2024
| Company / manufacturer | Nicko Jeep Manufacture |
|---|---|
| Distributor | Foon Tai Trading |
| Brand | Big Foot Himalaya Vajomba |
| Category | Sugar and gum confectionery, power mints |
| Market | Hong Kong, imported from Malaysia |
| Related claims | Premium, vitamin/mineral fortified, Halal |
| Store name | 7-Eleven |
| Store type | Convenience store |
| Date published | July 2024 |
| Launch type | New product |
| Price in US dollars | 1.15 |
This product retails in a 25 gram pack. Chewy and minty. Contains iron, with added spinach extract. Premium quality. Freshly squeezed freshness. Logos and certifications: Halal, QR code, Facebook, GMP, HACCP, ISO 22000
Active Chia Seeds
Source: Mintel, 2024
| Company | Yumi Bio Santé |
|---|---|
| Brand | Yumi Organics Probiotique |
| Category | Healthcare, vitamins and dietary supplements |
| Market | Hong Kong, imported from Canada |
| Claims | Kosher, organic, botanical/herbal, functional – digestive, convenient packaging, probiotic |
| Store name | City Super |
| Store type | Supermarket |
| Date published | July 2023 |
| Launch type | New product |
| Price in US dollars | 11.26 |
This product retails in a 180 gram pack. 9% DV fibre, 3 grams omega-3, 100 milligrams calcium. Resealable bag for freshness. One billion added probiotics per serving. There are +12 billion active probiotics in this bag. Provides probiotics that contribute to healthy gut flora. The superfood with one billion added probiotics per 15 grams. Add a tablespoon to oats, smoothies, yoghurt, and baked goods for added fibre and omega-3. Contains 100 % of organic ingredients. Made in Canada from domestic and imported ingredients. Logos and certifications: Canadian Product, Created by Dietician, Canada Organic, QR Code, Ecocert, Kosher
Glucosamine Sulfate Tablets
Source: Mintel, 2024
| Company / manufacturer | Santé Naturelle |
|---|---|
| Distributor | Vital Care |
| Brand | Adrien Gagnon Bones & Joints |
| Category | Healthcare, vitamins and dietary supplements |
| Market | Hong Kong, imported from Canada |
| Related claims | Economy, functional – bone health |
| Related ingredients | Glucosamine sulfate 2KCI (shellfish), microcrystalline cellulose (bulking agent), calcium hydrogen phosphate (stabiliser) |
| Store name | Mannings |
| Store type | Drug store / pharmacy |
| Date published | December 2023 |
| Launch type | New product |
| Price in US dollars | 20.52 |
This product retails in a value pack containing 120 tablets. Daily care. Increase flexibility of joints. Extra-strength 750 milligrams. Important element for healthy joints. Support joint health, relieves joint pain. Suitable for people who like to do sports and have joint discomfort. Usage directions. Logos and certifications: QR code
Dendrobium & Lemon Immunity Boosting Tea
Source: Mintel, 2024
| Company | Wah Yuen Foods |
|---|---|
| Brand | MZK Life Ageless Tea |
| Category | Hot beverages, tea |
| Market | Hong Kong, China |
| Claims | No additives / preservatives, all natural product, low / no / reduced calorie, antioxidant, anti-ageing, functional – digestive, beauty benefits, immune system, energy, skin / nails and hair, stress and sleep, slimming, sugar free |
| Store name | Taste |
| Store type | Supermarket |
| Date published | July 2024 |
| Launch type | New variety / range extension |
| Price in US dollars | 18.96 |
This product retails in a 32 gram pack containing six individually packaged units. Anti-ageing, 100% natural, no additives. South Africa dendrobium and lemon that helps improve the body's antibacterial ability and immunity, promotes bowel movements, detoxifies, improves faecal impaction and constipation. Enhance immunity, for better sleep and anti-oxidation. From the manufacturer's own planting base. Sugar free and zero calories. Dendrobium protects and repairs the gastric mucosa, promotes the concentration of digestive enzymes, nourishes the spleen and stomach, strengthens the digestive system, enhances the ability of nutrient absorption. Dendrobium has a calming effect and helps people with insomnia improve the imbalance of yin and yang in the body, improves sleep quality and keeps one full of energy. The water-soluble polysaccharides of Dendrobium officinale strengthens the immune system, enhances physical fitness, prevents disease, regulates the three high diseases, and fights against common urban diseases. Dendrobium polysaccharides effectively cleans free radicals, and are rich in collagen, which can delay ageing and moisturise the skin. Regulates blood sugar level outside the pancreas, repair and stabilise pancreatic islet cells, and reduce fat formation.
Smunchy Protein+ Peanut Butter
Source: Mintel, 2024
| Company / distributor | Healthfarm Fine Foods / ParknShop |
|---|---|
| Brand | Mayver's |
| Category | Sweet spreads, nut spreads |
| Market | Hong Kong, imported from Australia |
| Related claims | All natural product, low / no / reduced transfat, high / added protein, vegan / no animal ingredients, no added sugar, palm oil free |
| Store name | Taste |
| Store type | Supermarket |
| Date published | July 2024 |
| Launch type | New variety / range extension |
| Price in US dollars | 7.43 |
This product retails in a 375 gram pack. Scores five out of five stars on the Health Star Rating scale. 100% natural. No added sugar, palm oil - 32% protein, Hi-oleic peanuts. Vegan friendly. Healthy good oils. Country of origin: Australia. No hardened fats or emulsifiers. Packed with 32% of protein in every jar, making it the perfect peanut butter to support health and fitness goals. Made in Australia from less than 10% Australian ingredients. Reusable and recyclable pack.
For more information
The Canadian Trade Commissioner Service:
International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.
More agri-food market intelligence:
International agri-food market intelligence
Discover global agriculture and food opportunities, the complete library of Global Analysis reports, market trends and forecasts, and information on Canada's free trade agreements.
Agri-food market intelligence service
Canadian agri-food and seafood businesses can take advantage of a customized service of reports and analysis, and join our email subscription service to have the latest reports delivered directly to their inbox.
More on Canada's agriculture and agri-food sectors:
Canada's agriculture sectors
Information on the agriculture industry by sector. Data on international markets. Initiatives to support awareness of the industry in Canada. How the department engages with the industry.
For additional information on flagship International trade show events, please contact:
Ben Berry, Deputy Director
Trade Show Strategy and Delivery
Agriculture and agri-food Canada
ben.berry@agr.gc.ca
Resources
- Euromonitor International | November 2023. Country report: Health and Wellness in Hong Kong, China
- Euromonitor International | November 2023. Country report: HW Cooking Ingredients and Meals in Hong Kong, China
- Euromonitor International | November 2023. Country report: HW Dairy Products and Alternatives in Hong Kong, China
- Euromonitor International | November 2023. Country report: HW Hot Drinks in Hong Kong, China
- Euromonitor International | November 2023. Country report: HW Snacks in Hong Kong, China
- Euromonitor International | November 2023. Country report: HW Soft Drinks in Hong Kong, China
- Euromonitor International | November 2023. Country report: HW Staple Foods in Hong Kong, China
- Mintel Global New Products Database, 2024
Health and Wellness Series – Fortified / functional packaged food and drink trends in Hong Kong
Global Analysis Report
Prepared by: Erin-Ann Chauvin, Senior Market Analyst
© His Majesty the King in Right of Canada, represented by the Minister of Agriculture and Agri-Food (2024).
Photo credits
All photographs reproduced in this publication are used by permission of the rights holders.
All images, unless otherwise noted, are copyright His Majesty the King in Right of Canada.
To join our distribution list or to suggest additional report topics or markets, please contact:
Agriculture and Agri-Food Canada, Global Analysis1341 Baseline Rd, Tower 5, 3rd floor
Ottawa ON K1A 0C5
Canada
Email: aafc.mas-sam.aac@agr.gc.ca
The Government of Canada has prepared this report based on primary and secondary sources of information. Although every effort has been made to ensure that the information is accurate, Agriculture and Agri-Food Canada (AAFC) assumes no liability for any actions taken based on the information contained herein.
Reproduction or redistribution of this document, in whole or in part, must include acknowledgement of agriculture and agri-food Canada as the owner of the copyright in the document, through a reference citing AAFC, the title of the document and the year. Where the reproduction or redistribution includes data from this document, it must also include an acknowledgement of the specific data source(s), as noted in this document.
Agriculture and Agri-Food Canada provides this document and other report services to agriculture and food industry clients free of charge.