Note: This report includes forecasting data that is based on baseline historical data.
Executive summary
The health and wellness industry in Taiwan is experiencing significant growth post-pandemic, driven by increased consumer awareness of the health impacts of processed foods. Consumers are increasingly seeking healthier options, prioritizing natural, organic, and nutrient-rich foods with claims like no added sugar, low fat, and high protein/fiber. Manufacturers are responding with fortified and functional foods, catering to consumer needs like energy boosting, reflecting a broader trend towards premiumization amidst global economic challenges (Euromonitor International, 2023).
In 2023, total retail sales in the health and wellness segment within fortified and functional foods and drinks reached approximately US$1,002.9 million. This category was led by antioxidants, which captured a 25.5% market share with sales amounting to US$255.4 million. Other prominent segments included minerals, holding a 21.7% market share with US$217.2 million in sales, and vitamins, with a 17.0% market share and US$170.1 million in sales.
From 2019 to 2023, Taiwan's retail sales of food and drink products labeled as a good source of antioxidants, minerals, and vitamins showed varied trends. Antioxidant hot drinks had a compound annual growth rate (CAGR) of −9.6%, while minerals and vitamins hot drinks had CAGRs of 32.6% and 15.0%, respectively. Soft drinks remained stable for antioxidants and minerals, with CAGRs of 0.4% and 0.6%, while vitamin soft drinks grew by a 5.4% CAGR. Snacks saw significant growth, particularly in antioxidants (26.2% CAGR) and minerals (5.4% CAGR). Dairy products and alternatives showed substantial growth across all categories, with CAGRs of 36.8% for antioxidants, 12.9% for minerals, and 16.5% for vitamins. Cooking ingredients and meals had the highest growth in antioxidants (78.7% CAGR) but moderate growth in minerals (4.2% CAGR) and vitamins (4.9% CAGR). Staple foods declined in antioxidants (−5.6% CAGR) and minerals (−7.8% CAGR) but grew in vitamins (3.8% CAGR).
Forecasts for 2023-2028 indicate varied growth, with substantial increases expected in snacks and soft drinks, steady growth in dairy products and alternatives, and moderate growth in staple foods. The competitive landscape in 2023 showed significant market concentration, with key players like Hong Kong Jiajia Group, Uni-President Enterprises Corp, Nestlé SA, and PepsiCo Inc dominating various categories.
Market overview
In 2023, Taiwan's real gross domestic product (GDP) growth rate slowed to 1.3% from 2.6% in 2022. Despite this, Taiwan's GDP per capita was US$32,495, significantly higher than the Asia Pacific average of US$ 7,723. The economy was supported by an 8.3% increase in private spending, driven by a rise in foreign tourists following the relaxation of travel restrictions. Looking forward, Taiwan's economic growth is expected to accelerate in 2024, fueled by a recovery in exports, stabilization of the Chinese economy, and a further increase in foreign tourist arrivals, which will boost private spending (Euromonitor International, 2024).
In 2023, Taiwan's retail sector faced economic challenges early in the year but rebounded strongly. Retailers adapted to market uncertainties with agility. Supermarkets and convenience stores now dominate, offering diverse services like coffee shops and fitness areas. Emerging sectors such as fitness, stay-at-home activities, and pet services are gaining traction, reflecting evolving consumer trends. As Taiwan ages, healthcare expenses per household are expected to rise, shaping retail towards health and wellness offering (Euromonitor International, 2024).
Consumers in Taiwan are prioritizing value and affordability in their purchasing decisions amid rising costs. However, quality remains crucial, with 31% of respondents to Euromonitor's survey preferring to buy fewer high-quality products, and brand loyalty is strong among 14% who favor well-known brands. Online shopping is gaining popularity, driven by convenience and cost considerations. Amidst economic pressures, 42% of consumers actively seek bargains, and 32% adopt minimalist lifestyles to manage spending, though some express financial insecurity (13%). Overall, 68% feel the impact of rising prices, prompting strategic shopping behaviors like loyalty card usage (Euromonitor International, 2024).
Taiwanese consumers are increasingly prioritizing health and wellness, driven by concerns over mental health and physical fitness. Sixty-three percent engage regularly in physical exercise, and 68% take supplements or vitamins (compared to 52% globally). There's a growing emphasis on tech-enabled health monitoring, with 21% owning fitness wearables or health tracking devices, and 38% frequenting health-related websites. Dietary management and ingredient awareness are also on the rise, with 32% monitoring their diet for weight management and 43% seeking foods with enhanced health benefits. Consumers prioritize health benefits, preferring food and drink products with healthy ingredients (61%) and those that are eco-conscious and sustainably produced (47% and 57% respectively). Additionally, 21% are reducing alcohol intake. A significant majority (75%) are willing to pay more for products that offer these health and nutritional advantages, reflecting a shift towards mindful consumption and healthier lifestyles (Euromonitor International, 2024).
The health and wellness industry in Taiwan is experiencing significant growth post-pandemic, driven by increased consumer awareness of the health impacts of processed foods. Consumers are increasingly seeking healthier options, prioritizing natural, organic, and nutrient-rich foods with claims like no added sugar, low fat, and high protein/fiber. Sugar tax laws globally have spurred reformulations towards products with reduced sugar content. Similarly, rising allergies have boosted demand for gluten-free and lactose-free options, often driven by dietary trends. There's also a notable shift towards plant-based diets for health and sustainability reasons, driving demand for vegetarian and vegan products. Manufacturers are responding with fortified and functional foods, catering to consumer needs like energy boosting, reflecting a broader trend towards premiumization amidst global economic challenges (Euromonitor International, 2023).
In 2022, "no sugar" emerged as the leading health and wellness claim in the snack industry in Taiwan. Mars Inc dominated the no sugar snack market with a 59% retail value share. The rise in cardiovascular diseases in Taiwan has driven consumer interest in healthier options, associating high sugar, salt, and fat intake with health risks. Amplified by the COVID-19 pandemic, this trend has led to increased popularity of "better for you" claims. Previously niche products like vegetable, pulse, and bread chips are expected to become mainstream. Additionally, vegan and plant-based products are gaining traction as consumers focus more on environmental, animal welfare, and health concerns (Euromonitor International, 2023).
In 2022, "low fat" was Taiwan's leading health and wellness claim in dairy products and alternatives. Fonterra Cooperative Group Ltd led this market segment, holding a 6% retail value share, primarily through its Anlene brand and low fat powder milk products. Despite the COVID-19 pandemic boosting health and wellness trends, retail sales of low fat dairy products and alternatives are projected to decline. The pandemic has heightened consumer awareness of health risks associated with high sugar, salt, and fat intake, driving the popularity of "better for you" claims. Although low fat dairy products saw a fast growth rate in 2022, the return of social activities and dining out may challenge adherence to dietary plans. However, consumers are likely to continue seeking fortified and functional food and drink options to maintain health, focusing on positive health benefits rather than merely avoiding harmful ingredients (Euromonitor International, 2023).
In 2022, "vegetarian" led health and wellness claims in cooking ingredients and meals in Taiwan. Kikkoman Corp dominated this market segment with a 6% retail value share. The COVID-19 pandemic significantly boosted health and wellness trends, driving consumers to seek healthier alternatives and scrutinize their diets more closely. This shift has benefited alternatives to animal-based products and foods supporting specific dietary preferences. Low salt and vegan claims were common in vegetarian ready meals in 2022. Demand for no added sugar claims is expected to rise as consumers seek products with positive health benefits. High protein claims are projected to see substantial growth (Euromonitor International, 2023).
In 2022, "gluten free" was the leading health and wellness claim in staple foods in Taiwan. Bauck GmbH emerged as the top player in this market, holding a 10% retail value share. Since the COVID-19 pandemic, consumers have become more focused on health and wellness, driving demand for healthier alternatives to standard products. Dietary and free-from products, including gluten free and plant-based options, are perceived as more nutritionally valuable, contributing to their rising popularity. The flexitarian diet is expected to gain popularity in Taiwan due to health concerns and increasing interest in environmental and animal welfare issues. Marketing efforts by meat and seafood substitute brands will likely promote plant-based diets and ease the transition for consumers. Additionally, better-for-you products are set to benefit from the desire to reduce consumption of high salt, fat, and sugar items, which are linked to stroke, high blood pressure, and heart disease (Euromonitor International, 2023).
In 2022, "natural" was the leading health and wellness claim in hot drinks in Taiwan. Good Young Co Ltd emerged as the top player in this market, holding a 30% retail value share. Since the COVID-19 pandemic, consumers have become more focused on health and wellness, driving demand for healthier alternatives to standard products. Despite a 14% decline in retail value sales from the previous year, natural hot drinks remained a significant category, with consumers perceiving artificial and processed foods as more harmful. Dietary and free-from products, including natural and no-added sugar options, are considered more nutritionally valuable, contributing to their rising popularity. Looking ahead, retail sales of natural hot drinks are projected to grow. The flexitarian diet is expected to gain popularity in Taiwan due to health concerns and increasing interest in environmental and animal welfare issues. Natural hot drink brands' marketing efforts will likely promote healthier diets and ease the transition for consumers. Additionally, better-for-you products are set to benefit from the desire to reduce the consumption of high salt, fat, and sugar items, which are linked to stroke, high blood pressure, and heart disease (Euromonitor International, 2023).
In 2022, "no sugar" was the leading health and wellness claim in soft drinks in Taiwan. Uni-President Enterprises Corp was the top player, holding an 18% market share. The COVID-19 pandemic heightened consumer focus on health and wellness, increasing demand for healthier alternatives. Despite the popularity of homemade drinks, no sugar soft drinks gained traction due to the link between high sugar intake and health risks like high blood pressure and heart disease.Taiwanese consumers' lasting shift towards health and wellness will drive demand for functional beverages. Brands like OOHA and CHiiiiiiiii are expected to inspire further innovation. The trend towards reducing high salt, fat, and sugar intake will support the growth of better-for-you products, with no-sugar soft drinks expected to see the largest growth. Health benefit claims, especially immune support, will become more prominent, with ingredients like lactobacillus gaining popularity. The most commonly paired claims with immune support in juice are "good source of vitamins" and "good source of minerals." (Euromonitor International, 2023).
Retail sales
In 2023, the health and wellness (HW) claims under the fortified/functional food and drink category in Taiwan saw significant market activity, with antioxidants leading the way at a 25.5% market share and retail sales of US$255.4 million. Minerals followed closely with a 21.7% share and US$217.2 million in sales. Vitamins and protein also showed strong performance, holding 17.0% and 16.4% of the market, respectively, with sales values of US$170.1 million and US$164.1 million. Fibre accounted for 11.6% of the market with US$116.0 million in sales, while probiotics held a 7.6% share with US$76.5 million. Omega 3s had the smallest market share at 0.4%, with sales of US$3.6 million. The high demand for antioxidants and minerals highlights consumer interest in these health benefits, while vitamins and protein also represent substantial market segments. There are growth opportunities in the probiotic and fibre categories, suggesting potential for market expansion through increased consumer education. Omega 3s, despite their health benefits, currently occupy a niche market, indicating a need for targeted marketing and product development. To capitalize on these insights, companies should focus on innovating within the leading categories, enhancing visibility for moderate performers, and educating consumers about the benefits of lower-performing categories to drive demand and sales.
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- Antioxidants (US$255.4 million): 25.5%
- Minerals (US$217.2 million): 21.7%
- Omega 3s (US$3.6 million): 0.4%
- Vitamins (US$170.1 million): 17.0%
- Fibre (US$116.0 million): 11.6%
- Protein (US$164.1 million): 16.4%
- Probiotic (US$76.5 million): 7.6%
Total sales: US$1,002.9M
Source: Euromonitor International, 2024
Good source of antioxidants – packaged food and drink products
The retail sales of good source of antioxidants in food and drink products in Taiwan have shown mixed trends from 2019 to 2023. Good source of antioxidants hot drinks experienced significant volatility, with a dramatic increase in sales in 2020 followed by a steep decline, ultimately showing a −33.3% total growth and a −9.6% CAGR, with 2023 sales at $0.2 million. Soft drinks remained relatively stable, with a slight overall increase of 1.8% and a 0.4% CAGR, reaching $242.2 million in 2023. This stability was largely supported by RTD Tea, which grew by 1.9% with a 0.5% CAGR, achieving $233.9 million in 2023. Snacks demonstrated robust growth, particularly in sweet biscuits, snack bars, and fruit snacks, which surged by 333.3% with a 44.3% CAGR, reaching US$1.3 million in 2023. Dairy products and alternatives also saw substantial growth, with a total increase of 250% and a 36.8% CAGR, with 2023 sales at $1.4 million. Meanwhile, cooking ingredients and meals showed the highest total growth at 920% with a 78.7% CAGR, ending at US$5.1 million in 2023. Staple foods saw a decline, primarily driven by decreasing sales in meat, seafood, and alternatives to meat, which dropped by 32.4% with a −9.3% CAGR, reaching US$2.3 million in 2023.
| Category | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Good Source of Antioxidants Hot Drinks | 0.3 | 0.5 | 0.4 | 0.1 | 0.2 |
| Coffee | 0.2 | 0.3 | 0.2 | ||
| Tea | 0.1 | 0.1 | 0.1 | 0.2 | |
| Other Hot Drinks | 0.1 | 0.1 | 0.1 | ||
| Good Source of Antioxidants Soft Drinks | 237.9 | 273.2 | 232.9 | 233.6 | 242.2 |
| Bottled Water | 1.4 | 2.4 | 2.2 | 1.6 | 1.4 |
| Juice | 3.6 | 4.3 | 4.1 | 5.6 | 3.9 |
| RTD Coffee | 3.3 | 5.1 | 2.6 | 3.9 | 2.8 |
| RTD Tea | 229.6 | 260.9 | 223.5 | 222.2 | 233.9 |
| Energy Drinks | 0.5 | 0.4 | 0.2 | 0.1 | |
| Good Source of Antioxidants Snacks | 1.5 | 3.8 | 3.9 | 4.3 | 3.8 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | 0.3 | 1.1 | 1.0 | 1.8 | 1.3 |
| Confectionery | 0.2 | 0.4 | 0.4 | 0.2 | 0.2 |
| Savoury Snacks | 1.0 | 2.2 | 2.6 | 2.2 | 2.3 |
| Good Source of Antioxidants Dairy Products and Alternatives | 0.4 | 1.0 | 1.1 | 1.3 | 1.4 |
| Good Source of Antioxidants Cooking Ingredients and Meals | 0.5 | 6.9 | 7.9 | 5.8 | 5.1 |
| Edible Oils | 0.4 | 0.3 | 0.4 | 0.9 | 0.7 |
| Meals and Soups | 0.0 | 6.5 | 7.5 | 4.8 | 4.3 |
| Sweet Spreads | 0.0 | 0.1 | 0.1 | 0.1 | 0.1 |
| Good Source of Antioxidants Staple Foods | 3.4 | 3.4 | 3.0 | 2.7 | 2.7 |
| Breakfast Cereals | 0.2 | ||||
| Processed Fruit and Vegetables | 0.3 | 0.1 | |||
| Meat, Seafood and Alternatives to Meat | 3.4 | 3.4 | 2.9 | 2.4 | 2.3 |
| Rice, Pasta and Noodles | 0.0 | 0.0 | 0.0 | 0.0 | 0.0 |
|
Source: Euromonitor International, 2024 Note: May not sum to the total due to rounding |
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| Category | Annual growth % 2023/2022 | CAGR* % 2019-2023 | Total growth % 2019-2023 |
|---|---|---|---|
| Good Source of Antioxidants Hot Drinks | 100.0 | −9.6 | −33.3 |
| Coffee | N/C | N/C | N/C |
| Tea | N/C | 18.9 | 100.0 |
| Other Hot Drinks | N/C | N/C | N/C |
| Good Source of Antioxidants Soft Drinks | 3.7 | 0.4 | 1.8 |
| Bottled Water | −12.5 | 0.0 | 0.0 |
| Juice | −30.4 | 2.0 | 8.3 |
| RTD Coffee | −28.2 | −4.0 | −15.2 |
| RTD Tea | 5.3 | 0.5 | 1.9 |
| Energy Drinks | −50.0 | N/C | N/C |
| Good Source of Antioxidants Snacks | −11.6 | 26.2 | 153.3 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | −27.8 | 44.3 | 333.3 |
| Confectionery | 0.0 | 0.0 | 0.0 |
| Savoury Snacks | 4.5 | 23.1 | 130.0 |
| Good Source of Antioxidants Dairy Products and Alternatives | 7.7 | 36.8 | 250.0 |
| Good Source of Antioxidants Cooking Ingredients and Meals | −12.1 | 78.7 | 920.0 |
| Edible Oils | −22.2 | 15.0 | 75.0 |
| Meals and Soups | −10.4 | N/C | N/C |
| Sweet Spreads | 0.0 | N/C | N/C |
| Good Source of Antioxidants Staple Foods | 0.0 | −5.6 | −20.6 |
| Breakfast Cereals | N/C | N/C | N/C |
| Processed Fruit and Vegetables | −66.7 | N/C | N/C |
| Meat, Seafood and Alternatives to Meat | −4.2 | −9.3 | −32.4 |
| Rice, Pasta and Noodles | N/C | N/C | N/C |
|
Source: Euromonitor International, 2024 N/C: Not caculable *CAGR: Compound Annual Growth Rate |
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The forecast for retail sales of "good source of minerals" food and drink products in Taiwan from 2023 to 2028 reveals varied growth patterns across categories. Good source of antioxidants hot drinks are expected to show modest growth, reaching US$0.4 million by 2028, reflecting a 100% total growth and a 14.9% CAGR. Soft drinks, are projected to grow to US$356.3 million by 2028, indicating a 47.1% total growth and an 8.0% CAGR. Within this segment, RTD Tea is expected to grow by 48.4% with an 8.2% CAGR, while RTD Coffee is forecasted to decline by 32.1% with a −7.5% CAGR. Snacks are projected to see substantial growth, with total sales increasing from US$3.8 million in 2023 to US$12.2 million in 2028, a 221.1% total growth and a 26.3% CAGR, led by sweet biscuits, snack bars, and fruit snacks, which are expected to grow by 176.9% with a 22.6% CAGR. Dairy products and alternatives are forecasted to grow to US$2.3 million in 2028, showing a 64.3% total growth with a 14.3% CAGR. Cooking ingredients and meals are expected to grow slowly, with a total increase of 5.9% and a 1.1% CAGR. Staple Foods are projected to see moderate growth, with a total increase of 22.2% and a 4.1% CAGR.
| Category | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|---|---|
| Good Source of Antioxidants Hot Drinks | 0.2 | 0.2 | 0.2 | 0.3 | 0.4 | 0.4 |
| Tea | 0.2 | 0.2 | 0.2 | 0.3 | 0.4 | 0.4 |
| Good Source of Antioxidants Soft Drinks | 242.2 | 257.2 | 279.9 | 305.4 | 332.0 | 356.3 |
| Bottled Water | 1.4 | 1.2 | 1.2 | 1.5 | 1.6 | 1.9 |
| Juice | 3.9 | 4.2 | 4.3 | 4.8 | 5.0 | 5.3 |
| RTD Coffee | 2.8 | 2.8 | 2.6 | 2.3 | 2.1 | 1.9 |
| RTD Tea | 233.9 | 248.9 | 271.7 | 296.7 | 323.1 | 347.1 |
| Energy Drinks | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 |
| Good Source of Antioxidants Snacks | 3.8 | 4.6 | 5.9 | 8.0 | 10.0 | 12.2 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | 1.3 | 1.7 | 2.0 | 2.5 | 3.1 | 3.6 |
| Confectionery | 0.2 | 0.2 | 0.3 | 0.4 | 0.4 | 0.5 |
| Savoury Snacks | 2.3 | 2.7 | 3.6 | 5.1 | 6.5 | 8.1 |
| Good Source of Antioxidants Dairy Products and Alternatives | 1.4 | 1.2 | 1.1 | 1.8 | 2.0 | 2.3 |
| Good Source of Antioxidants Cooking Ingredients and Meals | 5.1 | 4.8 | 5.1 | 5.6 | 5.6 | 5.4 |
| Edible Oils | 0.7 | 0.5 | 0.5 | 0.8 | 0.9 | 1.2 |
| Meals and Soups | 4.3 | 4.3 | 4.5 | 4.6 | 4.5 | 4.1 |
| Sweet Spreads | 0.1 | 0.1 | 0.1 | 0.1 | 0.1 | 0.2 |
| Good Source of Antioxidants Staple Foods | 2.7 | 2.6 | 2.7 | 2.9 | 3.1 | 3.3 |
| Breakfast Cereals | 0.2 | 0.1 | 0.1 | 0.3 | 0.3 | 0.5 |
| Processed Fruit and Vegetables | 0.1 | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 |
| Meat, Seafood and Alternatives to Meat | 2.3 | 2.3 | 2.4 | 2.5 | 2.5 | 2.6 |
|
Source: Euromonitor International, 2024 Note: May not sum to the total due to rounding |
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| Category | Annual growth % 2024/2023 | CAGR* % 2028-2023 | Total growth % 2028-2023 |
|---|---|---|---|
| Good Source of Antioxidants Hot Drinks | 0.0 | 14.9 | 100.0 |
| Tea | 0.0 | 14.9 | 100.0 |
| Good Source of Antioxidants Soft Drinks | 6.2 | 8.0 | 47.1 |
| Bottled Water | −14.3 | 6.3 | 35.7 |
| Juice | 7.7 | 6.3 | 35.9 |
| RTD Coffee | 0.0 | −7.5 | −32.1 |
| RTD Tea | 6.4 | 8.2 | 48.4 |
| Energy Drinks | 0.0 | 0.0 | 0.0 |
| Good Source of Antioxidants Snacks | 21.1 | 26.3 | 221.1 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | 30.8 | 22.6 | 176.9 |
| Confectionery | 0.0 | 20.1 | 150.0 |
| Savoury Snacks | 17.4 | 28.6 | 252.2 |
| Good Source of Antioxidants Dairy Products and Alternatives | −14.3 | 10.4 | 64.3 |
| Good Source of Antioxidants Cooking Ingredients and Meals | −5.9 | 1.1 | 5.9 |
| Edible Oils | −28.6 | 11.4 | 71.4 |
| Meals and Soups | 0.0 | −0.9 | −4.7 |
| Sweet Spreads | 0.0 | 14.9 | 100.0 |
| Good Source of Antioxidants Staple Foods | −3.7 | 4.1 | 22.2 |
| Breakfast Cereals | −50.0 | 20.1 | 150.0 |
| Processed Fruit and Vegetables | 100.0 | 14.9 | 100.0 |
| Meat, Seafood and Alternatives to Meat | 0.0 | 2.5 | 13.0 |
|
Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate |
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Good source of minerals – packaged food and drink products
The retail sales of good source of minerals in food and drink products in Taiwan from 2019 to 2023 exhibited varied trends across different categories. Good source of minerals hot drinks experienced significant growth, with a total increase of 208.9% and a 32.6% CAGR, reaching US$13.9 million in 2023, driven largely by other hot drinks. Soft drinks remained relatively stable, with a slight overall increase of 2.4% and a 0.6% CAGR, reaching US$113.0 million in 2023. Snacks demonstrated moderate growth, particularly in savoury snacks, which increased by 46.4% with a 10.0% CAGR, reaching US$4.1 million in 2023. Dairy products and alternatives also saw substantial growth, with a total increase of 62.2% and a 12.9% CAGR, with 2023 sales at US$69.6 million. Cooking ingredients and meals showed a moderate total growth of 17.8% with a 4.2% CAGR, ending at US$5.3 million in 2023, driven by meals and soups. Staple foods saw a decline, with a total increase of −27.8% and a −7.8% CAGR, with 2023 sales at US$9.6 million.
| Category | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Good Source of Minerals Hot Drinks | 4.5 | 8.3 | 8.9 | 13.6 | 13.9 |
| Coffee | 0.2 | 0.4 | 0.4 | 0.1 | 0.2 |
| Tea | 2.9 | 6.0 | 6.0 | 1.9 | 2.2 |
| Other Hot Drinks | 1.4 | 1.9 | 2.6 | 11.6 | 11.5 |
| Good Source of Minerals Soft Drinks | 110.4 | 124.0 | 130.0 | 117.3 | 113.0 |
| Bottled Water | 73.3 | 85.6 | 88.6 | 70.0 | 67.4 |
| Juice | 3.6 | 4.5 | 4.0 | 10.4 | 9.6 |
| RTD Tea | 0.5 | 0.7 | 0.8 | 1.1 | 1.2 |
| Energy Drinks | 0.7 | 0.5 | 0.2 | 0.5 | 0.6 |
| Sports Drinks | 32.3 | 32.6 | 36.3 | 35.2 | 34.3 |
| Good Source of Minerals Snacks | 4.7 | 5.2 | 6.2 | 7.1 | 5.8 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | 1.7 | 1.3 | 1.6 | 1.7 | 1.2 |
| Confectionery | 0.2 | 0.2 | 0.2 | 0.5 | |
| Ice Cream | 0.6 | 0.8 | |||
| Savoury Snacks | 2.8 | 3.1 | 3.5 | 5.4 | 4.1 |
| Good Source of Minerals Dairy Products and Alternatives | 42.9 | 51.2 | 57.5 | 74.1 | 69.6 |
| Good Source of Minerals Cooking Ingredients and Meals | 4.5 | 4.3 | 4.5 | 5.3 | 5.3 |
| Edible Oils | 0.1 | 0.1 | 0.2 | 0.1 | 0.1 |
| Meals and Soups | 2.8 | 2.6 | 2.6 | 3.5 | 4.2 |
| Sauces, Dips and Condiments | 0.9 | 0.9 | 1.0 | 0.9 | 0.7 |
| Sweet Spreads | 0.6 | 0.7 | 0.7 | 0.7 | 0.3 |
| Good Source of Minerals Staple Foods | 13.3 | 13.6 | 10.6 | 10.0 | 9.6 |
| Baked Goods | 0.3 | 0.1 | |||
| Breakfast Cereals | 9.0 | 8.6 | 6.1 | 5.6 | 6.3 |
| Processed Fruit and Vegetables | 0.9 | 1.0 | 0.9 | 0.8 | 0.6 |
| Processed Meat, Seafood and Alternatives to Meat | 1.2 | 2.1 | 2.0 | 1.8 | 1.3 |
| Rice, Pasta and Noodles | 2.1 | 1.6 | 1.4 | 1.7 | 1.5 |
|
Source: Euromonitor International, 2024 Note: May not sum to the total due to rounding |
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| Category | Annual growth % 2023/2022 | CAGR* % 2019-2023 | Total growth % 2019-2023 |
|---|---|---|---|
| Good Source of Minerals Hot Drinks | 2.2 | 32.6 | 208.9 |
| Coffee | 100.0 | 0.0 | 0.0 |
| Tea | 15.8 | −6.7 | −24.1 |
| Other Hot Drinks | −0.9 | 69.3 | 721.4 |
| Good Source of Minerals Soft Drinks | −3.7 | 0.6 | 2.4 |
| Bottled Water | −3.7 | −2.1 | −8.0 |
| Juice | −7.7 | 27.8 | 166.7 |
| RTD Tea | 9.1 | 24.5 | 140.0 |
| Energy Drinks | 20.0 | −3.8 | −14.3 |
| Sports Drinks | −2.6 | 1.5 | 6.2 |
| Good Source of Minerals Snacks | −18.3 | 5.4 | 23.4 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | −29.4 | −8.3 | −29.4 |
| Confectionery | N/C | 25.7 | 150.0 |
| Ice Cream | N/C | N/C | N/C |
| Savoury Snacks | −24.1 | 10.0 | 46.4 |
| Good Source of Minerals Dairy Products and Alternatives | −6.1 | 12.9 | 62.2 |
| Good Source of Minerals Cooking Ingredients and Meals | 0.0 | 4.2 | 17.8 |
| Edible Oils | 0.0 | 0.0 | 0.0 |
| Meals and Soups | 20.0 | 10.7 | 50.0 |
| Sauces, Dips and Condiments | −22.2 | −6.1 | −22.2 |
| Sweet Spreads | −57.1 | −15.9 | −50.0 |
| Good Source of Minerals Staple Foods | −4.0 | −7.8 | −27.8 |
| Baked Goods | N/C | N/C | N/C |
| Breakfast Cereals | 12.5 | −8.5 | −30.0 |
| Processed Fruit and Vegetables | −25.0 | −9.6 | −33.3 |
| Processed Meat, Seafood and Alternatives to Meat | −27.8 | 2.0 | 8.3 |
| Rice, Pasta and Noodles | −11.8 | −8.1 | −28.6 |
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Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate N/C: Not caculable |
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The retail sales of good source of minerals in food and drink products in Taiwan are projected to show positive trends from 2023 to 2028. Good source of minerals hot drinks are expected to grow significantly, with a total increase of 46.0% and a 7.9% CAGR, reaching US$20.3 million in 2028, driven mainly by other hot drinks. Soft drinks will also experience steady growth, with a total increase of 27.9% and a 5.0% CAGR, reaching US$144.5 million in 2028. Snacks are forecasted to demonstrate robust growth, with a total increase of 98.3% and a 14.7% CAGR, reaching US$11.5 million in 2028. Dairy products and alternatives will see moderate growth, with a total increase of 22.8% and a 4.2% CAGR, with 2028 sales at US$85.5 million. Cooking ingredients and meals will show substantial growth, with a total increase of 94.3% and a 14.2% CAGR, ending at US$10.3 million in 2028, driven by meals and soups. Staple foods are expected to grow steadily, with a total increase of 69.8% and an 11.2% CAGR, ending at US$16.3 million in 2028.
| Category | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|---|---|
| Good Source of Minerals Hot Drinks | 13.9 | 15.1 | 16.3 | 17.7 | 19.0 | 20.3 |
| Coffee | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 | 0.2 |
| Tea | 2.2 | 2.4 | 2.5 | 2.7 | 2.9 | 3.0 |
| Other Hot Drinks | 11.5 | 12.5 | 13.6 | 14.8 | 15.9 | 17.0 |
| Good Source of Minerals Soft Drinks | 113.0 | 118.8 | 125.3 | 133.2 | 139.6 | 144.5 |
| Bottled Water | 67.4 | 71.7 | 76.9 | 82.6 | 87.5 | 91.5 |
| Juice | 9.6 | 10.2 | 11.2 | 12.1 | 13.1 | 13.8 |
| RTD Tea | 1.2 | 1.3 | 1.4 | 1.6 | 1.7 | 1.8 |
| Energy Drinks | 0.6 | 0.6 | 0.7 | 0.8 | 0.7 | 0.5 |
| Sports Drinks | 34.3 | 34.9 | 35.1 | 36.1 | 36.6 | 36.9 |
| Good Source of Minerals Snacks | 5.8 | 6.4 | 7.3 | 8.8 | 10.2 | 11.5 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | 1.2 | 1.4 | 1.7 | 2.2 | 2.7 | 3.1 |
| Confectionery | 0.5 | 0.6 | 0.8 | 1.0 | 1.3 | 1.6 |
| Savoury Snacks | 4.1 | 4.3 | 4.8 | 5.5 | 6.2 | 6.9 |
| Good Source of Minerals Dairy Products and Alternatives | 69.6 | 71.9 | 76.1 | 79.9 | 83.2 | 85.5 |
| Good Source of Minerals Cooking Ingredients and Meals | 5.3 | 5.9 | 6.8 | 8.0 | 9.2 | 10.3 |
| Edible Oils | 0.1 | 0.1 | 0.1 | 0.1 | 0.2 | 0.2 |
| Meals and Soups | 4.2 | 4.7 | 5.4 | 6.4 | 7.4 | 8.4 |
| Sauces, Dips and Condiments | 0.7 | 0.8 | 1.0 | 1.1 | 1.3 | 1.4 |
| Sweet Spreads | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 | 0.3 |
| Good Source of Minerals Staple Foods | 9.6 | 10.3 | 11.5 | 13.2 | 14.8 | 16.3 |
| Breakfast Cereals | 6.3 | 6.5 | 7.0 | 7.4 | 7.8 | 8.1 |
| Processed Fruit and Vegetables | 0.6 | 0.6 | 0.7 | 0.8 | 0.9 | 1.0 |
| Processed Meat, Seafood and Alternatives to Meat | 1.3 | 1.3 | 1.4 | 1.7 | 1.8 | 2.0 |
| Rice, Pasta and Noodles | 1.5 | 1.9 | 2.4 | 3.3 | 4.2 | 5.1 |
|
Source: Euromonitor International, 2024 Note: May not sum to the total due to rounding |
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| Category | Annual growth % 2024/2023 | CAGR* % 2028-2023 | Total growth % 2023-2028 |
|---|---|---|---|
| Good Source of Minerals Hot Drinks | 8.6 | 7.9 | 46.0 |
| Coffee | 0.0 | 0.0 | 0.0 |
| Tea | 9.1 | 6.4 | 36.4 |
| Other Hot Drinks | 8.7 | 8.1 | 47.8 |
| Good Source of Minerals Soft Drinks | 5.1 | 5.0 | 27.9 |
| Bottled Water | 6.4 | 6.3 | 35.8 |
| Juice | 6.3 | 7.5 | 43.8 |
| RTD Tea | 8.3 | 8.4 | 50.0 |
| Energy Drinks | 0.0 | −3.6 | −16.7 |
| Sports Drinks | 1.7 | 1.5 | 7.6 |
| Good Source of Minerals Snacks | 10.3 | 14.7 | 98.3 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | 16.7 | 20.9 | 158.3 |
| Confectionery | 20.0 | 26.2 | 220.0 |
| Savoury Snacks | 4.9 | 11.0 | 68.3 |
| Good Source of Minerals Dairy Products and Alternatives | 3.3 | 4.2 | 22.8 |
| Good Source of Minerals Cooking Ingredients and Meals | 11.3 | 14.2 | 94.3 |
| Edible Oils | 0.0 | 14.9 | 100.0 |
| Meals and Soups | 11.9 | 14.9 | 100.0 |
| Sauces, Dips and Condiments | 14.3 | 14.9 | 100.0 |
| Sweet Spreads | 0.0 | 0.0 | 0.0 |
| Good Source of Minerals Staple Foods | 7.3 | 11.2 | 69.8 |
| Breakfast Cereals | 3.2 | 5.2 | 28.6 |
| Processed Fruit and Vegetables | 0.0 | 10.8 | 66.7 |
| Processed Meat, Seafood and Alternatives to Meat | 0.0 | 9.0 | 53.8 |
| Rice, Pasta and Noodles | 26.7 | 27.7 | 240.0 |
|
Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate |
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Good source of vitamins – packaged food and drink products
The retail sales of "good source of vitamins" food and drink products in Taiwan experienced varied growth across different categories from 2019 to 2023. Hot drinks experienced significant growth with a total increase of 74.8% and a 15.0% CAGR, reaching US$19.4 million in 2023, driven by other hot drinks. Soft drinks saw a moderate increase of 23.3% and a 5.4% CAGR, reaching US$28.6 million, supported by juice and energy drinks. Snacks demonstrated modest growth with a total growth of 12.3% and a 2.9% CAGR, reaching US$6.4 million in 2023. Dairy products and alternatives saw substantial growth with a total increase of 83.9% and a 16.5% CAGR, reaching US$30.9 million. Cooking ingredients and meals also increased, with a total growth of 21.1% and a 4.9% CAGR, ending at US$2.3 million. Staple Foods grew steadily, with a total increase of 16.2% and a 3.8% CAGR, reaching US$82.5 million.
| Category | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Good Source of Vitamins Hot Drinks | 11.1 | 12.9 | 13.3 | 20.8 | 19.4 |
| Coffee | 1.0 | 1.0 | 0.8 | 0.7 | |
| Tea | 1.0 | 0.9 | 0.5 | 0.0 | 0.2 |
| Other Hot Drinks | 10.1 | 11.1 | 11.9 | 20.0 | 18.5 |
| Good Source of Vitamins Soft Drinks | 23.2 | 23.8 | 29.0 | 29.2 | 28.6 |
| Bottled Water | 1.9 | 1.2 | 1.7 | 1.8 | 1.7 |
| Juice | 6.8 | 6.9 | 10.5 | 10.0 | 10.0 |
| RTD Tea | 0.2 | 0.1 | 0.2 | 0.8 | 0.8 |
| Energy Drinks | 14.4 | 15.6 | 16.6 | 16.5 | 16.1 |
| Good Source of Vitamins Snacks | 5.7 | 5.7 | 5.8 | 6.9 | 6.4 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | 0.7 | 1.3 | 1.5 | 2.4 | 2.1 |
| Confectionery | 1.1 | 1.3 | 0.9 | 0.6 | 0.6 |
| Ice Cream | 1.5 | 0.6 | 0.8 | ||
| Savoury Snacks | 2.5 | 2.5 | 2.6 | 3.8 | 3.6 |
| Good Source of Vitamins Dairy Products and Alternatives | 16.8 | 17.9 | 22.0 | 38.3 | 30.9 |
| Good Source of Vitamins Cooking Ingredients and Meals | 1.9 | 3.0 | 3.2 | 3.1 | 2.3 |
| Edible Oils | 1.1 | 1.2 | 1.3 | 1.6 | 1.0 |
| Meals and Soups | 0.0 | 0.8 | 0.8 | ||
| Sauces, Dips and Condiments | 0.1 | 0.2 | 0.2 | 0.2 | 0.2 |
| Sweet Spreads | 0.7 | 0.7 | 0.9 | 1.3 | 1.2 |
| Good Source of Vitamins Staple Foods | 71.0 | 77.0 | 85.6 | 85.3 | 82.5 |
| Breakfast Cereals | 69.1 | 74.7 | 82.5 | 79.5 | 77.8 |
| Processed Fruit and Vegetables | 0.1 | 0.7 | 2.0 | 1.0 | |
| Processed Meat, Seafood and Alternatives to Meat | 0.5 | 0.4 | 0.6 | 0.4 | 0.7 |
| Rice, Pasta and Noodles | 1.4 | 1.8 | 1.8 | 3.4 | 3.0 |
|
Source: Euromonitor International, 2024 Note: May not sum to the total due to rounding |
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| Category | Annual growth % 2023/2022 | CAGR* % 2019-2023 | Total growth % 2019-2023 |
|---|---|---|---|
| Good Source of Vitamins Hot Drinks | −6.7 | 15.0 | 74.8 |
| Coffee | −12.5 | N/C | N/C |
| Tea | N/C | −33.1 | −80.0 |
| Other Hot Drinks | −7.5 | 16.3 | 83.2 |
| Good Source of Vitamins Soft Drinks | −2.1 | 5.4 | 23.3 |
| Bottled Water | −5.6 | −2.7 | −10.5 |
| Juice | 0.0 | 10.1 | 47.1 |
| RTD Tea | 0.0 | 41.4 | 300.0 |
| Energy Drinks | −2.4 | 2.8 | 11.8 |
| Good Source of Vitamins Snacks | −7.2 | 2.9 | 12.3 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | −12.5 | 31.6 | 200.0 |
| Confectionery | 0.0 | −14.1 | −45.5 |
| Ice Cream | N/C | N/C | N/C |
| Savoury Snacks | −5.3 | 9.5 | 44.0 |
| Good Source of Vitamins Dairy Products and Alternatives | −19.3 | 16.5 | 83.9 |
| Good Source of Vitamins Cooking Ingredients and Meals | −25.8 | 4.9 | 21.1 |
| Edible Oils | −37.5 | −2.4 | −9.1 |
| Meals and Soups | N/C | N/C | N/C |
| Sauces, Dips and Condiments | 0.0 | 18.9 | 100.0 |
| Sweet Spreads | −7.7 | 14.4 | 71.4 |
| Good Source of Vitamins Staple Foods | −3.3 | 3.8 | 16.2 |
| Breakfast Cereals | −2.1 | 3.0 | 12.6 |
| Processed Fruit and Vegetables | −50.0 | N/C | N/C |
| Processed Meat, Seafood and Alternatives to Meat | 75.0 | 8.8 | 40.0 |
| Rice, Pasta and Noodles | −11.8 | 21.0 | 114.3 |
|
Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate N/C: Not caculable |
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The forecast for retail sales of "good source of vitamins" food and drink products in Taiwan from 2023 to 2028 indicates robust growth in most categories. Good source of vitamins hot drinks is projected to grow to US$26.8 million by 2028, reflecting a 38.1% total growth and a 6.7% CAGR. Soft drinks are expected to grow to US$51.3 million by 2028, indicating a 79.4% total growth and a 12.4% CAGR. Snacks are projected to grow substantially, with total sales increasing to $14.0 million in 2028, a 118.8% total growth and a 16.9% CAGR, led by sweet biscuits, snack bars, and fruit snacks. Dairy products and alternatives are expected to grow to US$44.0 million in 2028, showing a 42.4% total growth and a 7.3% CAGR. Cooking ingredients and meals are forecasted to grow robustly, with a total increase of 73.9% and an 11.7% CAGR, reaching US$4.0 million by 2028, driven by edible oils. Staple foods are projected to see moderate growth, with a total increase of 23.5% and a 4.3% CAGR, reaching US$101.9 million by 2028.
| Category | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 |
|---|---|---|---|---|---|---|
| Good Source of Vitamins Hot Drinks | 19.4 | 21.0 | 22.1 | 23.8 | 25.3 | 26.8 |
| Coffee | 0.7 | 0.6 | 0.5 | 0.6 | 0.5 | 0.5 |
| Tea | 0.2 | 0.2 | 0.3 | 0.3 | 0.4 | 0.5 |
| Other Hot Drinks | 18.5 | 20.1 | 21.3 | 23.0 | 24.4 | 25.8 |
| Good Source of Vitamins Soft Drinks | 28.6 | 32.3 | 37.1 | 42.6 | 47.7 | 51.3 |
| Bottled Water | 1.7 | 3.0 | 4.3 | 5.6 | 6.6 | 7.0 |
| Juice | 10.0 | 11.2 | 12.6 | 14.4 | 16.2 | 17.9 |
| RTD Tea | 0.8 | 1.3 | 2.5 | 4.0 | 5.4 | 6.4 |
| Energy Drinks | 16.1 | 16.8 | 17.7 | 18.7 | 19.5 | 20.0 |
| Good Source of Vitamins Snacks | 6.4 | 7.7 | 8.5 | 10.6 | 12.3 | 14.0 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | 2.1 | 3.2 | 3.5 | 5.1 | 6.5 | 8.0 |
| Confectionery | 0.6 | 0.6 | 0.6 | 0.6 | 0.5 | 0.3 |
| Savoury Snacks | 3.6 | 4.0 | 4.4 | 4.9 | 5.3 | 5.6 |
| Good Source of Vitamins Dairy Products and Alternatives | 30.9 | 32.5 | 35.6 | 39.0 | 41.7 | 44.0 |
| Good Source of Vitamins Cooking Ingredients and Meals | 2.3 | 2.6 | 3.0 | 3.4 | 3.8 | 4.0 |
| Edible Oils | 1.0 | 1.1 | 1.5 | 1.8 | 2.2 | 2.4 |
| Sauces, Dips and Condiments | 0.2 | 0.3 | 0.3 | 0.4 | 0.4 | 0.4 |
| Sweet Spreads | 1.2 | 1.2 | 1.2 | 1.3 | 1.2 | 1.1 |
| Good Source of Vitamins Staple Foods | 82.5 | 84.8 | 89.8 | 94.6 | 98.8 | 101.9 |
| Breakfast Cereals | 77.8 | 79.5 | 84.3 | 88.4 | 91.8 | 94.2 |
| Processed Fruit and Vegetables | 1.0 | 1.1 | 1.1 | 1.2 | 1.3 | 1.4 |
| Processed Meat, Seafood and Alternatives to Meat | 0.7 | 0.8 | 1.0 | 1.1 | 1.2 | 1.3 |
| Rice, Pasta and Noodles | 3.0 | 3.4 | 3.5 | 3.9 | 4.5 | 4.9 |
|
Source: Euromonitor International, 2024 Note: May not sum to the total due to rounding |
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| Category | Annual growth % 2024/2023 | CAGR* % 2028-2023 | Total growth % 2023-2028 |
|---|---|---|---|
| Good Source of Vitamins Hot Drinks | 8.2 | 6.7 | 38.1 |
| Coffee | −14.3 | −6.5 | −28.6 |
| Tea | 0.0 | 20.1 | 150.0 |
| Other Hot Drinks | 8.6 | 6.9 | 39.5 |
| Good Source of Vitamins Soft Drinks | 12.9 | 12.4 | 79.4 |
| Bottled Water | 76.5 | 32.7 | 311.8 |
| Juice | 12.0 | 12.3 | 79.0 |
| RTD Tea | 62.5 | 51.6 | 700.0 |
| Energy Drinks | 4.3 | 4.4 | 24.2 |
| Good Source of Vitamins Snacks | 20.3 | 16.9 | 118.8 |
| Sweet Biscuits, Snack Bars and Fruit Snacks | 52.4 | 30.7 | 281.0 |
| Confectionery | 0.0 | −12.9 | −50.0 |
| Savoury Snacks | 11.1 | 9.2 | 55.6 |
| Good Source of Vitamins Dairy Products and Alternatives | 5.2 | 7.3 | 42.4 |
| Good Source of Vitamins Cooking Ingredients and Meals | 13.0 | 11.7 | 73.9 |
| Edible Oils | 10.0 | 19.1 | 140.0 |
| Sauces, Dips and Condiments | 50.0 | 14.9 | 100.0 |
| Sweet Spreads | 0.0 | −1.7 | −8.3 |
| Good Source of Vitamins Staple Foods | 2.8 | 4.3 | 23.5 |
| Breakfast Cereals | 2.2 | 3.9 | 21.1 |
| Processed Fruit and Vegetables | 10.0 | 7.0 | 40.0 |
| Processed Meat, Seafood and Alternatives to Meat | 14.3 | 13.2 | 85.7 |
| Rice, Pasta and Noodles | 13.3 | 10.3 | 63.3 |
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Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate |
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Competitive landscape
In 2023, the market for "good source of antioxidants" food and drink products in Taiwan showcased significant concentration within certain companies across various categories. In hot drinks, Hong Kong Jiajia Group dominated entirely with a 100% market share, although the retail sales were modest at US$0.2 million. The soft drinks category was led by Uni-President Enterprises Corp with nearly half the market share at 49.9% and sales of US$120.8 million, followed by Vitalon Foods Co Ltd at 37.2% (US$90.0 million). Snacks had Tthe Hut Group Ltd leading with 31.6% market share, but a diverse range of companies contributed to a more fragmented market with others making up 36.8%. In dairy products and alternatives, Kellanova held a substantial majority at 57.1% market share with sales of US$0.8 million. The cooking ingredients and meals category was notably dispersed, with the largest share held by others at 88.2%. Lastly, staple foods were dominated by Xieji Foods Co Ltd at 77.8% market share with sales of US$2.1 million.
| Category | Company name | Retail sales | Market share % |
|---|---|---|---|
| Hot Drinks | Hong Kong Jiajia Group | 0.2 | 100.0 |
| Total | 0.2 | 100.0 | |
| Soft Drinks | Uni-President Enterprises Corp | 120.8 | 49.9 |
| Vitalon Foods Co Ltd | 90.0 | 37.2 | |
| Hey Song Corp | 10.0 | 4.1 | |
| Others | 21.4 | 8.8 | |
| Total | 242.2 | 100.0 | |
| Good Source of Antioxidants Snacks | Hut Group Ltd, The | 1.2 | 31.6 |
| Crown Confectionery Co Ltd | 0.7 | 18.4 | |
| Interpet Sales & Distribution SRL | 0.2 | 5.3 | |
| Private Label | 0.3 | 7.9 | |
| Others | 1.4 | 36.8 | |
| Total | 3.8 | 100.0 | |
| Dairy Products and Alternatives | Kellanova | 0.8 | 57.1 |
| Australasian Conference Association Ltd | 0.2 | 14.3 | |
| European Food SA | 0.2 | 14.3 | |
| Private Label | 0.2 | 14.3 | |
| Others | 0.1 | 7.1 | |
| Total | 1.4 | 100.0 | |
| Cooking Ingredients and Meals | Farchioni Olii SpA | 0.4 | 7.8 |
| Costa D'Oro SpA | 0.1 | 2.0 | |
| Comvita Ltd | 0.1 | 2.0 | |
| Others | 4.5 | 88.2 | |
| Total | 5.1 | 100.0 | |
| Staple Foods | Xieji Foods Co Ltd | 2.1 | 77.8 |
| Standard Foods Corp | 0.2 | 7.4 | |
| Calbee Inc | 0.1 | 3.7 | |
| Private Label | 0.2 | 7.4 | |
| Others | 0.1 | 3.7 | |
| Total | 2.7 | 100.0 | |
|
Source: Euromonitor International, 2024 Note: May not sum to the total due to rounding |
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In 2023, the market for "good source of minerals" food and drink products in Taiwan was dominated by a few key players, particularly in the hot drinks and soft drinks categories. Nestlé SA led the hot drinks category with retail sales of US$11.5 million, capturing an 82.7% market share, followed by AVI Ltd with US$2.0 million (14.4%), while others contributed minimally with US$0.3 million (2.2%). The soft drinks market was more diversified, with Otsuka Holdings Co Ltd achieving US$34.3 million in sales (30.4%), Nestlé SA at US$21.1 million (18.7%), and Danone Groupe at US$18.1 million (16.0%), leaving US$39.0 million (34.5%) for other companies. In snacks, the Hut Group Ltd led with US$0.6 million in sales (10.3%), but the category was highly fragmented with others making up US$4.3 million (74.1%). Dairy products and alternatives saw PepsiCo Inc and Fonterra Cooperative Group Ltd leading with US$17.7 million (25.4%) and US$16.1 million (23.1%) respectively, while Nestlé SA held US$15.1 million (21.7%) in sales. The cooking ingredients and meals category had a three-way tie, with Comercial Gallo SA, Mizkan Group Corp, and Sichuan Deyi Green Foods Group Co Ltd each holding 26.4% of the market, equivalent to US$1.4 million each, while others contributed US$1.1 million (20.8%). Lastly, in staple foods, PepsiCo Inc led with US$3.5 million (36.5%), followed by Kellanova with US$0.8 million (8.3%) and Sichuan New Hope Agribusiness Co Ltd with US$0.7 million (7.3%), but $4.5 million (46.9%) was accounted for by other companies.
| Category | Company name | Retail sales | Market share % |
|---|---|---|---|
| Hot Drinks | Nestlé SA | 11.5 | 82.7 |
| AVI Ltd | 2.0 | 14.4 | |
| Wertform GmbH & Co | 0.1 | 0.7 | |
| Others | 0.3 | 2.2 | |
| Total | 13.9 | 100.0 | |
| Soft Drinks | Otsuka Holdings Co Ltd | 34.3 | 30.4 |
| Nestlé SA | 21.1 | 18.7 | |
| Danone Groupe | 18.1 | 16.0 | |
| Private Label | 0.5 | 0.4 | |
| Others | 39.0 | 34.5 | |
| Total | 113.0 | 100.0 | |
| Snacks | Hut Group Ltd, The | 0.6 | 10.3 |
| Guangzhou Yantang Dairy Co Ltd | 0.5 | 8.6 | |
| Orion Group | 0.4 | 6.9 | |
| Others | 4.3 | 74.1 | |
| Total | 5.8 | 100.0 | |
| Dairy Products and Alternatives | PepsiCo Inc | 17.7 | 25.4 |
| Fonterra Cooperative Group Ltd | 16.1 | 23.1 | |
| Nestlé SA | 15.1 | 21.7 | |
| Others | 20.7 | 29.7 | |
| Total | 69.6 | 100.0 | |
| Cooking Ingredients and Meals | Comercial Gallo SA | 1.4 | 26.4 |
| Mizkan Group Corp | 1.4 | 26.4 | |
| Sichuan Deyi Green Foods Group Co Ltd | 1.4 | 26.4 | |
| Others | 1.1 | 20.8 | |
| Total | 5.3 | 100.0 | |
| Staple Foods | PepsiCo Inc | 3.5 | 36.5 |
| Kellanova | 0.8 | 8.3 | |
| Sichuan New Hope Agribusiness Co Ltd | 0.7 | 7.3 | |
| Private Label | 0.1 | 1.0 | |
| Others | 4.5 | 46.9 | |
| Total | 9.6 | 100.0 | |
|
Source: Euromonitor International, 2024 Note: May not sum to the total due to rounding |
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In 2023, the market for "good source of vitamins" food and drink products in Taiwan showed varying degrees of market concentration across different categories. In hot drinks, Associated British Foods Plc led with retail sales of US$9.4 million, capturing a 48.5% market share, closely followed by Nestlé SA with US$9.1 million (46.9%). The category was relatively concentrated with KTY Food International Co Ltd and others making up a small share. Soft drinks were dominated by Red Bull GmbH, holding a 51.4% market share with US$14.7 million in sales, while Hey Song Corp and Yakult Honsha Co Ltd had smaller shares of 14.3% and 7.0% respectively. Snacks had a more fragmented market, with Beijing Elsen-Lubao Oil Co Ltd leading with US$0.9 million (14.1%), followed by Associated British Foods Plc and Crown Confectionery Co Ltd each at 10.9%, while others made up 64.1%. In dairy products and alternatives, PepsiCo Inc led with US$9.3 million (30.1%), followed by Blue Diamond Growers at US$6.3 million (20.4%) and Fonterra Cooperative Group Ltd at US$4.0 million (12.9%). Cooking ingredients and meals were led by Longan Co Ltd with US$0.6 million (26.1%), with a significant portion held by others at 43.5%. Finally, staple foods were overwhelmingly dominated by PepsiCo Inc with a substantial 89.1% market share and sales of US$73.5 million, with other companies holding minimal shares.
| Category | Company name | Retail sales | Market share |
|---|---|---|---|
| Hot Drinks | Associated British Foods Plc | 9.4 | 48.5 |
| Nestlé SA | 9.1 | 46.9 | |
| KTY Food International Co Ltd | 0.6 | 3.1 | |
| Others | 0.3 | 1.5 | |
| Total | 19.4 | 100.0 | |
| Soft Drinks | Red Bull GmbH | 14.7 | 51.4 |
| Hey Song Corp | 4.1 | 14.3 | |
| Yakult Honsha Co Ltd | 2.0 | 7.0 | |
| Others | 7.8 | 27.3 | |
| Total | 28.6 | 100.0 | |
| Snacks | Beijing Elsen-Lubao Oil Co Ltd | 0.9 | 14.1 |
| Associated British Foods Plc | 0.7 | 10.9 | |
| Crown Confectionery Co Ltd | 0.7 | 10.9 | |
| Others | 4.1 | 64.1 | |
| Total | 6.4 | 100.0 | |
| Dairy Products and Alternatives | PepsiCo Inc | 9.3 | 30.1 |
| Blue Diamond Growers | 6.3 | 20.4 | |
| Fonterra Cooperative Group Ltd | 4.0 | 12.9 | |
| Cereal Partners Worldwide SA | 2.1 | 6.8 | |
| Private Label | 1.7 | 5.5 | |
| Others | 7.5 | 24.3 | |
| Total | 30.9 | 100.0 | |
| Cooking Ingredients and Meals | Longan Co Ltd | 0.6 | 26.1 |
| Farchioni Olii SpA | 0.4 | 17.4 | |
| Mediol Srl | 0.3 | 13.0 | |
| Others | 1.0 | 43.5 | |
| Total | 2.3 | 100.0 | |
| Staple Foods | PepsiCo Inc | 73.5 | 89.1 |
| Cereal Partners Worldwide SA | 1.4 | 1.7 | |
| Shenzhen Guangming Group Co Ltd | 1.0 | 1.2 | |
| Private Label | 0.1 | 0.1 | |
| Others | 6.5 | 7.9 | |
| Total | 82.5 | 100.0 | |
|
Source: Euromonitor International, 2024 Note: May not sum to the total due to rounding |
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New product launches
Health and wellness claims in Taiwan are expected to face stricter regulations in the forecast period due to proposed amendments by the Taiwan Food and Drug Administration (TFDA). These amendments will require manufacturers to provide quantifiable information on product calories and nutrition on packaged food and drink labels. Additionally, there will be specific requirements for products labeled with "zero" or "free" claims, as well as those labeled "high" and "extra." While these new regulations will impose stricter standards for manufacturers, they are anticipated to enhance consumer trust and awareness of health and wellness products (Euromonitor International, 2023).
Functional products
In Taiwan, the trend in new product launches for functional food, drinks, and health (excluding pet food) has shown a notable increase over the past five years. The total number of launches surged from 134 in 2019 to 258 in 2023, culminating in 1,052 new items. The predominant type of launch was new product introductions, which constituted 38.2% of the total launches, while new packaging and variety/range extensions also played significant roles, with 29.8% and 23.8% of the total launches, respectively. Healthcare emerged as the leading category, with 146 new product launches in 2023, representing a substantial increase from previous years. Dairy and breakfast cereals followed, though with less pronounced growth. The majority of new products were priced between US$0.56 and US$12.55, reflecting a strong preference for lower-priced items. Mass merchandise/hypermarkets and supermarkets remained the dominant store types for these launches.
Fortified - added (plus) products
In Taiwan, new product launches of fortified (added) food, drinks, and health products (excluding pet food) saw a steady increase from 105 items in 2019 to 165 items in 2023, totaling 769 new launches over five years. The majority of these launches were new products, comprising 44.5% of the total, followed by new packaging and new variety/range extensions at 25.5% and 19.4%, respectively. Breakfast cereals emerged as the lea ding category with 165 launches, followed by snacks with 125 launches and dairy products with 115 launches. Standard Foods and Nestlé were the top companies, with 54 and 43 launches respectively. Most new products were priced between US$0.56 and US$12.55, making up 83.7% of the total launches. Mass merchandise/hypermarkets and supermarkets were the primary retail channels, accounting for 396 and 290 launches, respectively. Unflavoured/plain was the most popular flavor, representing 29.8% of the launches, followed by chocolate and strawberry.
| Product attributes | Yearly launch - item count | |||||
|---|---|---|---|---|---|---|
| 2019 | 2020 | 2021 | 2022 | 2023 | Total | |
| Yearly product launches | 134 | 170 | 257 | 233 | 258 | 1,052 |
| Top launch types | ||||||
| New Product | 55 | 79 | 87 | 98 | 83 | 402 |
| New Packaging | 27 | 30 | 85 | 73 | 99 | 314 |
| New Variety/Range Extension | 44 | 44 | 68 | 40 | 54 | 250 |
| Relaunch | 6 | 11 | 8 | 14 | 11 | 50 |
| New Formulation | 2 | 6 | 9 | 8 | 11 | 36 |
| Top categories | ||||||
| Healthcare | 46 | 56 | 70 | 56 | 93 | 146 |
| Dairy | 21 | 29 | 21 | 31 | 33 | 118 |
| Breakfast Cereals | 13 | 9 | 17 | 25 | 22 | 114 |
| Hot Beverages | 10 | 12 | 28 | 21 | 11 | 62 |
| Snacks | 11 | 8 | 23 | 16 | 14 | 42 |
| Top five companies | ||||||
| Standard Foods | 5 | 12 | 18 | 16 | 23 | 33 |
| Nestlé | 4 | 5 | 9 | 19 | 8 | 27 |
| I-Mei Foods | 8 | 5 | 2 | 5 | 7 | 24 |
| Carrefour | 1 | 4 | 7 | 4 | 1 | 23 |
| Hutchison Whampoa | 1 | 2 | 4 | 2 | 7 | 19 |
| Top five price groups (US$) | ||||||
| 0.56 - 12.55 | 118 | 121 | 187 | 155 | 173 | 754 |
| 12.56 - 24.55 | 11 | 46 | 66 | 75 | 82 | 280 |
| 24.56 - 36.55 | 1 | 1 | 4 | 3 | 1 | 10 |
| 36.56 - 48.55 | 0 | 1 | 0 | 0 | 2 | 3 |
| 48.56 - 62.00 | 0 | 0 | 0 | 0 | 0 | 0 |
| Import status (if reported) | ||||||
| Not imported | 18 | 56 | 78 | 59 | 49 | 260 |
| Imported | 26 | 16 | 27 | 40 | 35 | 144 |
| Top five store types | ||||||
| Mass Merchandise/Hypermarket | 50 | 66 | 96 | 102 | 82 | 396 |
| Supermarket | 41 | 51 | 83 | 58 | 57 | 290 |
| Drug Store/Pharmacy | 17 | 27 | 35 | 20 | 45 | 144 |
| Convenience Store | 13 | 13 | 10 | 10 | 23 | 69 |
| Internet/Mail Order | 1 | 7 | 8 | 20 | 27 | 63 |
| Top five flavours (including blend) | ||||||
| Unflavoured/Plain | 46 | 66 | 75 | 73 | 87 | 347 |
| Strawberry | 5 | 2 | 6 | 6 | 4 | 23 |
| Cranberry | 2 | 3 | 5 | 2 | 3 | 15 |
| Orange/Sweet Orange | 1 | 0 | 3 | 3 | 6 | 13 |
| Lemon | 3 | 5 | 1 | 0 | 3 | 12 |
| Top five location of manufacture | ||||||
| Taiwan | 18 | 56 | 78 | 59 | 49 | 603 |
| Japan | 3 | 4 | 6 | 6 | 10 | 314 |
| Germany | 7 | 3 | 2 | 4 | 3 | 186 |
| United States | 1 | 2 | 2 | 1 | 9 | 170 |
| Australia | 4 | 0 | 1 | 5 | 2 | 155 |
| Source: Mintel; Global New Product Database, 2024 | ||||||
| Product attributes | Yearly launch - item count | |||||
|---|---|---|---|---|---|---|
| 2019 | 2020 | 2021 | 2022 | 2023 | Total | |
| Yearly product launches | 105 | 156 | 160 | 183 | 165 | 769 |
| Top launch types | ||||||
| New Product | 51 | 75 | 77 | 70 | 69 | 342 |
| New Packaging | 16 | 31 | 37 | 60 | 52 | 196 |
| New Variety / Range Extension | 26 | 32 | 32 | 32 | 27 | 149 |
| Relaunch | 5 | 17 | 13 | 17 | 15 | 67 |
| New Formulation | 7 | 1 | 1 | 4 | 2 | 15 |
| Top categories | ||||||
| Breakfast Cereals | 23 | 32 | 23 | 52 | 35 | 165 |
| Snacks | 22 | 21 | 28 | 26 | 28 | 125 |
| Dairy | 7 | 23 | 28 | 33 | 24 | 115 |
| Bakery | 7 | 16 | 17 | 12 | 14 | 66 |
| Nutritional Drinks and Other Beverages | 3 | 8 | 21 | 9 | 16 | 57 |
| Top five companies | ||||||
| Standard Foods | 3 | 11 | 5 | 15 | 20 | 54 |
| Nestlé | 4 | 7 | 7 | 18 | 7 | 43 |
| I-Mei Foods | 3 | 9 | 3 | 12 | 9 | 36 |
| Carrefour | 1 | 8 | 3 | 4 | 1 | 17 |
| Qing He | 0 | 1 | 9 | 5 | 2 | 17 |
| Top five price groups (US$) | ||||||
| 0.56 - 12.55 | 100 | 135 | 131 | 147 | 131 | 644 |
| 12.56 - 24.55 | 3 | 16 | 26 | 34 | 29 | 108 |
| 24.56 - 36.55 | 0 | 2 | 3 | 2 | 0 | 7 |
| 36.56 - 48.55 | 0 | 1 | 0 | 0 | 1 | 2 |
| 48.56 - 62.00 | 0 | 1 | 0 | 0 | 0 | 1 |
| Import status (if reported) | ||||||
| Imported | 20 | 37 | 25 | 39 | 31 | 152 |
| Not imported | 12 | 30 | 27 | 33 | 32 | 134 |
| Top five store types | ||||||
| Mass Merchandise / Hypermarket | 45 | 99 | 71 | 94 | 72 | 396 |
| Supermarket | 27 | 21 | 38 | 47 | 33 | 290 |
| Internet / Mail Order | 1 | 8 | 11 | 8 | 20 | 144 |
| Convenience Store | 13 | 8 | 4 | 1 | 9 | 69 |
| Drug Store / Pharmacy | 3 | 5 | 8 | 7 | 8 | 63 |
| Top five flavours (including blend) | ||||||
| Unflavoured / Plain | 17 | 65 | 54 | 45 | 48 | 229 |
| Chocolate | 6 | 5 | 8 | 5 | 5 | 29 |
| Strawberry | 2 | 2 | 1 | 4 | 7 | 16 |
| Fruit | 4 | 1 | 3 | 4 | 1 | 13 |
| Lemon | 4 | 3 | 3 | 1 | 2 | 13 |
| Top five location of manufacture | ||||||
| Taiwan, China | 12 | 30 | 27 | 33 | 32 | 134 |
| Australia | 2 | 4 | 1 | 4 | 4 | 15 |
| Japan | 0 | 2 | 2 | 5 | 6 | 15 |
| Thailand | 8 | 2 | 1 | 1 | 2 | 14 |
| Italy | 1 | 6 | 1 | 2 | 1 | 11 |
| Source: Mintel; Global New Product Database, 2024 | ||||||
Examples of new products
Amino Hyaluronic Acid Beauty Drink
Source: Mintel, 2024
| Company | JSUT International |
|---|---|
| Brand | BB Amino |
| Category | Nutritional drinks and other beverages |
| Store name | Poya Living Mart |
| Store type | Supermarket |
| Date published | December 2023 |
| Launch type | New variety / range extension |
| Price in US dollars | 12.05 |
BB Amino Amino Hyaluronic Acid Beauty Drink is now available, and retails in a pack containing eight 50 millilitre bottles. - 70 milligrams of hyaluronic acid (Streptococcus zooepidemicus containing sodium hyaluronate)- With vitamin C, acerola cherry, Indian gooseberry and co-enzyme Q10 - Nutritional supplement - Nutritional drink for elasticity - Vegan - Comprehensive beauty supplement with hyaluronic acid - All-in-one nutrition for moisturised and beautiful skin - Nutritional drink for beauty - Low sugar - Free from colourant- Logos and certifications: QR code
Omega-3 Sea Fish Oil 1000 Capsules
Source: Mintel, 2024
| Company | Queisser Pharma |
|---|---|
| Importer | Digi-Com |
| Brand | Doppelherz Aktiv |
| Category | Vitamins and dietary supplements |
| Store name | Poya Living Mart |
| Store type | Supermarket |
| Date published | November 2022 |
| Launch type | New variety / range extension |
| Price in US dollars | 21.18 |
Doppelherz Aktiv Omega-3 Sea Fish Oil 1000 Capsules are now available, and retail in a 107.8g pack containing 80 capsules. - 1000 milligrams fish oil, 12 milligrams vitamin E, 180 milligrams EPA and 120 milligrams DHA - TG type EPA and DHA that offers high absorption- Omega-3 fatty acids - Quality deep sea salmon oil- Number one in Germany - One capsule per day - No lactose and gluten - Vitamin E to reduce the oxidation of polyunsaturated fatty acids on cell membrane, maintain complete cell membrane, offer antioxidants benefits and support healthy skin and blood cells - TG type EPA and DHA has a density of 10% to 40%, and 100% absorbency - Capsule format to completely block air and retain fresh fish oil - Provide highly concentrated quality TG type omega-3 extracted from deep sea salmon - Logos and certifications: QR code
Organic Ginseng Herbal Mix Soup
Source: Mintel, 2024
| Company | Qing He |
|---|---|
| Manufacturer | Simple Life Global |
| Brand | Vilson |
| Category | Meal kits |
| Store name | Carrefour |
| Store type | Mass merchandise / hypermarket |
| Date published | February 2023 |
| Launch type | New product |
| Price in US dollars | 12.84 |
Vilson Organic Ginseng Herbal Mix Soup is now available, and retails in a 100 gram pack. - Chinese recipe - No sulfur dioxide and preservatives - Strictly selected naturally cultivated organic Chinese ingredients, with precious organic ginseng - Has gone through various modifications to develop the secret recipe with rich aroma and mild taste - Added organic red dates and wolfberries, delivering a fresh and sweet aftertaste without bitterness - Offers vitality - Pack bears cooking instructions - Professional humidity and temperature control to lock in the freshest taste - Logos and certifications: ISO 22000, HACCP, Tse-Xin Organic
Good Sleep and Beauty High Calcium Milk Powder
Source: Mintel, 2024
| Manufacturer | Standard Foods |
|---|---|
| Brand | Quaker |
| Category | Dairy |
| Store name | MOMO SHOP |
| Store type | Internet / mail order |
| Date published | November 2023 |
| Launch type | New variety / range extension |
| Price in US dollars | 15.74 |
Quaker Good Sleep and Beauty High Calcium Milk Powder is now available, and retails in a 750 gram pack. - Triple good sleep essences: ashwagandha, tryptophan and sesamin- Seven times more collagen compared to Quaker High Iron and High Calcium Milk Powder with Collagen - One cup before sleep for a good sleep and radiance - Triple good sleep essences to help one fall asleep - Ashwagandha extract: a precious ingredient in ancient Indian culture for thousands of years, which can help adjust the body condition and help one fall asleep- Sesamin: extracted from sesame, with a concentration rate of up to 97%, to help one feel comfortable and relaxed - Tryptophan: an essential amino acid that cannot be produced by the body and helps store energy for the next day - Illuminating formula for beauty - Seven times more collagen: small molecules for easy absorption and beauty benefits - Vitamin C: promotes collagen formation, acts as antioxidant and provides radiance - Vitamin E: improves skin health and protects healthy and beautiful skin - 80% milk powder content - Preparation instructions - Logos and certifications: QR code
Black Grain Drink
Source: Mintel, 2024
| Company | Standard Foods |
|---|---|
| Brand | Quaker Daily Nutrition Grain |
| Category | Nutritional drinks and other beverages |
| Store name | Carrefour |
| Store type | Mass merchandise / hypermarket |
| Date published | August 2023 |
| Launch type | New packaging |
| Price in US dollars | 2.35 |
Quaker Daily Nutrition Grain Black Grain Drink has been repackaged with a new look, and retails in a pack containing ten 27 gram sachets. - Provides six key nutritions including, high fibre, plant based protein, carbohydrate, vitamin D, zinc, high calcium, and seed oil - Made using black sesame, rye and black jujube - Suitable for lacto-ovo vegetarians - Free from colourings, preservatives and artificial colourings - Can be prepared with cold and hot water - Has passed 604 pesticide inspections - Has been tested for heavy metals, trans fat, melamine, sulfur dioxide, plasticizer, aflatoxin, maleic acid and ochratoxin - Made in Taiwan to guarantee freshness - Preparation instructions - Logos and certifications: ISO 22000 QR code
Honey, Kiwi & Matcha Muesli
Source: Mintel, 2024
| Company | Felici |
|---|---|
| Importer | Johnson Health Tech |
| Category | Breakfast cereals |
| Store name | Shin Kong Mitsukoshi |
| Store type | Department store |
| Date published | October 2023 |
| Launch type | New product |
| Price in US dollars | 7.69 |
Graci Functional Cereals Honey, Kiwi & Matcha Muesli is now available, and retails in a 300 gram pack. - 100% natural product - For the body - Light - De-tox - Perfect with milk - Muesli recipe version 2.1 - Crunchy and sweet- Natural source of phosphorus and magnesium, which contribute to normal energy-yielding metabolism - High fibre - Always naturally rich with nutrients in special combination - Scores an A on the Nutri-Score - Vegan - Serving suggestions - Logos and certifications: QR code, Facebook, Instagram
Hokkaido Butter Flavoured Biscuit
Source: Mintel, 2024
| Company | Hamada Confect |
|---|---|
| Importer | Chang Shing Trading |
| Brand | Healthy Club Balance Power |
| Category | Bakery |
| Store name | Poya Living Mart |
| Store type | Supermarket |
| Date published | April 2022 |
| Launch type | New packaging |
| Price in US dollars | 6.34 |
Healthy Club Balance Power Hokkaido Butter Flavoured Biscuit has been repackaged. This product contains 1.7 gram fiber and 2.3 milligrams iron, and retails in a 121.2 gram pack containing six units
Fish & Almonds
Source: Mintel, 2024
| Company | I-Mei Foods |
|---|---|
| Category | Snacks |
| Store name | MOMO SHOP |
| Store type | Internet / Mail Order |
| Date published | October 2023 |
| Launch type | Relaunch |
| Price in US dollars | 18.81 |
I-Mei Fish & Almonds have been relaunched with a new look and a new brand name, previously known as I-Mei Tasty, and retail in a 594 gram pack containing 27 22 gram bags. - Japanese dried fish and American almond strips - Rich in calcium - Support vitality - Nutritious - Selected dried fish and almond strips with a crunchy texture- Baked at low temperature to retain the nutrition
Prosecco Infused Beauty Collagen Gummy Snacks
Source: Mintel, 2024
| Company | Natür Food Ventures |
|---|---|
| Importer | Snacklips |
| Brand | Powerbeärs Delux |
| Category | Sugar and gum confectionery |
| Location of manufacture | Germany |
| Import status | Imported product |
| Store name | MOMO SHOP |
| Store type | Internet / mail order |
| Date published | May 2022 |
| Launch type | New product |
| Price in US dollars | 7.63 |
Powerbeärs Delux Prosecco Infused Beauty Collagen Gummy Snacks are now available. The product is made with all natural ingredients including 5% collagen peptides, real prosecco, natural colours and flavours, and provides rich vitamin C. It is described as a beauty booster, is free from alcohol, gluten, lactose, preservative and genetically engineered ingredients, and retails in a 100 gram pack featuring the Instagram logo.
German Sausage
Source: Mintel, 2024
| Company | Bioking Biotechnology |
|---|---|
| Brand | Herb Pork |
| Category | Processed fish, meat and egg products |
| Store name | Breeze Super |
| Store type | Gourmet sore |
| Date published | May 2023 |
| Launch type | New variety / range extension |
| Price in US dollars | 6.96 |
Herb Pork German Sausage is now available, and retails in a 300 gram pack. - Sweet, chewy and aromatic - No gamey taste - Rich in antioxidants- Super healthy with unsaturated fatty acids - The best pork from Taiwan - Free from preservatives and drugs - The pigs are fed with sage, rosemary and basil - Logos and certifications: QR codes, SGS
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Resources
- Euromonitor International, November 2023: Health and Wellness in Taiwan
- Euromonitor International, November 2023: HW Soft Drinks in Taiwan
- Euromonitor International, November 2023: HW Hot Drinks in Taiwan
- Euromonitor International, November 2023: HW Staple Foods in Taiwan
- Euromonitor International, November 2023: HW Cooking Ingredients and Meals in Taiwan
- Euromonitor International, November 2023: HW Snacks in Taiwan
- Euromonitor International, November 2023: HW Dairy Products and Alternatives in Taiwan
- Euromonitor International, February 2024: Retail in Taiwan
- Euromonitor International, May 2024: Economy, Finance and Trade Taiwan
- Euromonitor International, June 2024: Consumer Lifestyles in Taiwan
- Mintel Global New Products Database, 2024
Health and Wellness Series – Fortified / functional packaged food and drink trends in Taiwan
Global Analysis Report
Prepared by: Zhi Duo Wang, Market Analyst
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