Health and Wellness Series – Functional foods and beverages in Japan

Note: This report includes forecasting data that is based on baseline historical data.

Executive summary

Overall, the Health and wellness (HW) food and beverage sector in Japan reached a retail sales value of US$55.1 billion in 2021, which stayed the same at a compound annual growth rate (CAGR) of 0.0% between 2016 and 2021 and are expected to continue to grow at a CAGR of 1.6% (2021-2026). During the pandemic, Japanese remained alert and refrained from going out of home. This made the retail sales of HW foods and beverages remain stagnant, no growth at all between 2016 and 2021.

In 2021, among H&W foods and beverages, a total of 40.3% of the market were from within the HW packaged food category (US$23.2 billion), with fortified/functional (FF) packaged food products representing the highest sales value at US$11.7 billion, followed by Free From products (US$5.4 billion) and naturally healthy (NH) packaged food (US$2.9 billion). The HW packaged food grew at A CAGR of 0.7% between 2016 and 2021 and is expected to grow at a CAGR of 1.6% between 2021 and 2026.

H&W packaged beverage products represented the remaining 59.7% market in retail share value, reaching sales of US$31.9 billion, thriving the most from within the FF, NH and better for you (BFY) related drink categories. Although the CAGR growth is negative between 2016 and 2021, but will expect to be bounced back to 1.7% between 2021 and 2026, reaching US$34.7 billion in 2026.

FF dairy was the largest category (US$6.9 billion) within FF packaged foods in 2021, representing almost 50.6% total market share. FF confectionery was the second largest in retail value (US$2.2 billion) in 2021. It is worth noting that FF yoghurt represented 89.0% of the entire FF dairy, reaching US$5.9 billion.

 

Market overview

Health and wellness (HW) is the combination of organic food and beverages, fortified/functional (FF) food and beverages, naturally healthy (NH) food and beverages, better for you (BFY) food and beverages and food intolerance products.

Overall, the HW food and beverage sector in Japan reached a retail sales value of US$55.1 billion in 2021, which stayed the same at a compound annual growth rate (CAGR) of 0.0% between 2016 and 2021 and are expected to continue to grow at a CAGR of 1.6% (2021-2026). During the pandemic, Japanese remained alert and refrained from going out of home. This made the retail sales of H & W foods and beverages remain stagnant, no growth at all between 2016 and 2021.

In 2021, among HW foods and beverages, a total of 40.3% of the market were from within the HW packaged food category (US$23.2 billion), with FF packaged food products representing the highest sales value at US$11.7 billion, followed by Free From products (US$5.4 billion) and NH packaged food (US$2.9 billion). The HW packaged food grew at a CAGR of 0.7% between 2016 and 2021 and is expected to grow at a CAGR of 1.6% between 2021 and 2026.

HW packaged beverage products represented the remaining 59.7% market in retail share value, reaching sales of US$31.9 billion, thriving the most from within the FF, NH and BFY related drink categories. Although the CAGR growth is negative between 2016 and 2021, but will expect to be bounced back to 1.7% between 2021 and 2026, reaching US$34.7 billion in 2026.

Retail sales in Japan of health and wellness foods and beverages, historical and forecast US$ million
Category 2016 2021 CAGR* % 2016-2021 2022 2026 CAGR* % 2021-2026
Health and wellness 55,196.1 55,120.5 0.0 56,474.9 59,808.6 1.6
Naturally Healthy (NH) 26,487.1 26,274.4 −0.2 27,055.3 28,537.7 1.7
Fortified/Functional (FF) 18,613.4 18,793.3 0.2 19,221.7 20,370.6 1.6
Free From 5,279.5 5,421.0 0.5 5,525.3 6,020.6 2.1
Better For You (BFY) 4,232.5 4,029.3 −1.0 4,066.6 4,240.1 1.0
Organic 583.6 602.6 0.6 606.1 639.7 1.2

Source: Euromonitor International, 2022

*CAGR: Compound annual growth rate

Retail sales in Japan of health and wellness packaged food products, historical and forecast US$ million
Category 2016 2021 CAGR* % 2016-2021 2022 2026 CAGR* % 2021-2026
Health and wellness packaged food 22,453.9 23,238.4 0.7 23,565.3 25,159.9 1.6
Fortified/Functional Packaged Food 11,486.3 11,726.7 0.4 11,870.7 12,570.1 1.4
Free From Products 5,279.5 5,421.0 0.5 5,525.3 6,020.6 2.1
Naturally Healthy Packaged Food 2,707.0 2,975.2 1.9 3,024.3 3,249.5 1.8
Better For You Packaged Food 2,588.7 2,698.9 0.8 2,723.8 2,873.3 1.3
Organic Packaged Food 392.4 416.6 1.2 421.1 446.5 1.4

Source: Euromonitor International, 2022

*CAGR: Compound annual growth rate

Retail sales in Japan of health and wellness beverage products, historical and forecast US$ million
Category 2016 2021 CAGR* % 2016-2021 2022 2026 CAGR* % 2021-2026
Health and wellness beverages 32,742.2 31,882.1 −0.5 32,909.6 34,648.7 1.7
Naturally Healthy Beverages 23,780.1 23,299.2 −0.4 24,030.9 25,288.2 1.7
Fortified/Functional Beverages 7,127.2 7,066.5 −0.2 7,350.9 7,800.5 2.0
Better For You Beverages 1,643.7 1,330.4 −4.1 1,342.8 1,366.8 0.5
Organic Beverages 191.2 186.0 −0.5 184.9 193.2 0.8

Source: Euromonitor International, 2022

*CAGR: Compound annual growth rate

Retail sales

FF packaged food products reached US$11.7 billion in 2021 from US$11.5 billion in 2016.

FF dairy was the largest category (US$6.9 billion) within FF packaged foods in 2021, representing almost 50.6% total market share. FF confectionery was the second largest in retail value (US$2.2 billion) in 2021. It is worth noting that FF yoghurt represented 89.0% of the entire FF dairy, reaching US$5.9 billion.

The FF cheese subcategory had the fastest growth at a CAGR of 3.8% (2016-2021). It is expected to grow at CAGR of 3.4% between 2021 and 2026.

Fortified/functional packaged food in Japan: historical and forecast retail sales in US$ million
Category 2016 2021 CAGR* % 2016-2021 2022 2026 CAGR* % 2021-2026
Total Fortified/Functional packaged food 11,486.3 11,726.7 0.4 11,870.7 12,570.1 1.4
Fortified/Functional Baby Food 594.9 498.5 −3.5 462.4 411.9 −3.7
Fortified/Functional Breakfast Cereals 740.9 793.2 1.4 836.0 928.0 3.2
Fortified/Functional Bread 187.2 207.5 2.1 210.8 226.7 1.8
Fortified/Functional Confectionery 2,187.3 2,247.3 0.5 2,290.2 2,490.2 2.1
Fortified/Functional Dairy 6,796.1 6,920.3 0.4 7,003.7 7,395.0 1.3
Fortified/Functional Butter and Spreads 72.1 64.7 −2.1 62.9 58.9 −1.9
Fortified/Functional Cheese 14.3 17.2 3.8 17.8 20.3 3.4
Fortified/Functional Milk 802.3 866.8 1.6 868.8 896.5 0.7
Fortified/Functional Powder Milk 59.0 61.8 0.9 62.3 65.7 1.2
Fortified/Functional Yoghurt 5,848.5 5,909.8 0.2 5,991.9 6,353.7 1.5
Fortified/Functional Sweet Biscuits, Snack Bars and Fruit Snacks 865.6 937.5 1.6 944.9 991.7 1.1
Fortified/Functional Sweet Biscuits 203.6 230.8 2.5 232.0 241.4 0.9
Fortified/Functional Snack Bars 662.0 706.7 1.3 712.9 750.2 1.2
Fortified/Functional Vegetable and Seed Oil 114.2 122.4 1.4 122.8 126.5 0.7

Source: Euromonitor International, 2022

*CAGR: Compound annual growth rate

FF beverages experienced negative growth than FF packaged food products in market size from 2016 to 2021, with a −0.2% CAGR. But they are expected to grow at a CAGR of 2.0%. FF Plant-based and malt-based hot drinks was the fastest-growing subcategory during the period at a CAGR of 25.6%, reaching US$50.9 million in 2021.

FF Carbonates are expected to grow at a CAGR of 3.1% between 2021 and 2026, followed by FF concentrates at a CAGR of 2.5%, reaching US$49.7 million in 2026.

Fortified/functional beverages in Japan: historical and forecast retail sales in US$ million
Category 2016 2021 CAGR* % 2016-2021 2022 2026 CAGR* % 2021-2026
Total Fortified/Functional beverages 7,127.2

7,066.5

−0.2 7,350.9 7,800.5 2.0
Fortified/Functional Hot Drinks 24.9 59.5 19.0 47.5 30.6 −12.5
Fortified/Functional Instant Coffee 1.2 1.3 1.6 1.3 1.3 0.0
Fortified/Functional Other Hot Drinks 23.7 58.2 19.7 46.2 29.3 −12.8
Fortified/Functional Chocolate-based Flavoured Powder Drinks 7.3 7.3 0.0 7.1 7.1 −0.6
Fortified/Functional Plant-based and Malt-based Hot Drinks 16.3 50.9 25.6 39.1 22.2 −15.3
Fortified/Functional Soft Drinks 7,102.2 7,007.0 −0.3 7,303.4 7,769.9 2.1
Fortified/Functional Bottled Water 567.3 517.1 −1.8 518.6 535.9 0.7
Fortified/Functional Carbonates 751.1 643.0 −3.1 699.6 750.2 3.1
Fortified/Functional Concentrates 56.8 43.9 −5.0 48.3 49.7 2.5
Fortified/Functional Energy Drinks 2,413.2 2,953.5 4.1 3,018.0 3,296.6 2.2
Fortified/Functional Fruit/Vegetable Juice 358.7 321.9 −2.1 342.3 346.1 1.5
Fortified/Functional RTD Coffee 88.4 66.0 −5.7 67.0 66.0 0.0
Fortified/Functional RTD Tea 2.0 1.9 −1.0 2.0 2.1 2.0
Fortified/Functional Sports Drinks 2,864.8 2,459.7 −3.0 2,607.6 2,723.3 2.1
Regular Sports Drinks 2,618.6 2,243.3 −3.0 2,387.9 2,492.2 2.1
Reduced Sugar Sports Drinks 246.2 216.4 −2.5 219.7 231.1 1.3

Source: Euromonitor International, 2022

*CAGR: Compound annual growth rate

Distribution channel

FF foods and beverages were distributed mainly through store-based retailing at 88.7% in 2016 but slightly decreased to 88.3% in 2021. Non-store retailing, though represented 11.3% in 2016, but increased to 11.7% in 2021. Especially the E-Commerce recorded the fastest CAGR growth at 3.2% in actual retail value table or 2.9% in per centage table from 2016 to 2021, reaching US$985.6 million in 2021.

Distribution channel of fortified/functional food and beverages in Japan: historical retail sales in US$ million
Channel 2016 2017 2018 2019 2020 2021 CAGR* % 2016-2021
Store-Based Retailing 16,519.2 16,578.4 16,749.0 16,733.8 16,366.6 16,586.7 0.1
Grocery Retailers 9,937.6 9,935.6 10,100.8 10,132.2 9,835.6 10,065.8 0.3
Modern Grocery Retailers 9,663.2 9,664.9 9,827.1 9,859.6 9,587.4 9,821.6 0.3
Convenience Stores 2,460.3 2,435.7 2,504.6 2,523.8 2,321.4 2,400.1 −0.5
Supermarkets 7,202.9 7,229.2 7,322.5 7,335.8 7,266.0 7,421.5 0.6
Traditional Grocery Retailers 274.4 270.7 273.7 272.6 248.3 244.2 −2.3
Independent Small Grocers 176.5 173.9 174.3 172.4 157.8 152.3 −2.9
Other Grocery Retailers 98.0 96.7 99.5 100.1 90.5 91.8 −1.3
Non-Grocery Specialists 2,570.1 2,631.3 2,658.4 2,661.0 2,639.5 2,640.2 0.5
Mixed Retailers 4,011.5 4,011.6 3,989.7 3,940.6 3,891.5 3,880.7 −0.7
Non-Store Retailing 2,094.2 2,120.9 2,164.0 2,182.7 2,150.0 2,206.6 1.1
Vending 756.0 747.2 766.9 771.3 665.4 691.2 −1.8
Homeshopping 498.0 516.4 528.8 538.2 533.5 529.8 1.2
E-Commerce 840.2 857.2 868.3 873.2 951.2 985.6 3.2
Total 18,613.4 18,699.3 18,913.0 18,916.5 18,516.7 18,793.3 0.2

Source: Euromonitor International, 2022

*CAGR: Compound annual growth rate

Distribution channel of fortified/functional foods and beverages in Japan: historical retail sales in per centage share
Channel 2016 2017 2018 2019 2020 2021 CAGR* % 2016-2021
Store-Based Retailing 88.7 88.7 88.6 88.5 88.4 88.3 −0.1
Grocery Retailers 53.4 53.1 53.4 53.6 53.1 53.6 0.1
Modern Grocery Retailers 51.9 51.7 52.0 52.1 51.8 52.3 0.2
Convenience Stores 13.2 13.0 13.2 13.3 12.5 12.8 −0.6
Supermarkets 38.7 38.7 38.7 38.8 39.2 39.5 0.4
Traditional Grocery Retailers 1.5 1.4 1.4 1.4 1.3 1.3 −2.8
Independent Small Grocers 0.9 0.9 0.9 0.9 0.9 0.8 −2.3
Other Grocery Retailers 0.5 0.5 0.5 0.5 0.5 0.5 0.0
Non-Grocery Specialists 13.8 14.1 14.1 14.1 14.3 14.0 0.3
Mixed Retailers 21.6 21.5 21.1 20.8 21.0 20.6 −0.9
Non-Store Retailing 11.3 11.3 11.4 11.5 11.6 11.7 0.7
Vending 4.1 4.0 4.1 4.1 3.6 3.7 −2.0
Homeshopping 2.7 2.8 2.8 2.8 2.9 2.8 0.7
E-Commerce 4.5 4.6 4.6 4.6 5.1 5.2 2.9
Total 100.0 100.0 100.0 100.0 100.0 100.0 0.0

Source: Euromonitor International, 2022

*CAGR: Compound annual growth rate

Top company retail shares

In 2021, leading companies in the FF packaged food category were fairly distributed and included the Yakult Honsha Co Ltd at an 10.4% retail share value, Meiji Holdings Co Ltd (9.2%), and the Otsuka Holdings Co Ltd (8,8%).

Top 10 company shares for functional/fortified packaged food in Japan, retail value, US$ millions (historical)
Company Name 2016 2017 2018 2019 2020 2021 CAGR* % 2016-2021 Market share % 2021
Yakult Honsha Co Ltd 1,903.9 1,953.1 1,924.8 1,900.8 1,906.5 1,956.4 0.5 10.4
Meiji Holdings Co Ltd 1,840.9 1,849.6 1,780.5 1,753.3 1,742.0 1,737.2 −1.2 9.2
Otsuka Holdings Co Ltd 1,866.9 1,826.4 1,883.0 1,836.4 1,623.7 1,645.9 −2.5 8.8
Coca-Cola Co, The 1,669.8 1,623.7 1,501.9 1,508.8 1,340.2 1,399.7 −3.5 7.4
Suntory Holdings Ltd 897.5 904.1 946.1 932.3 926.1 912.9 0.3 4.9
Monster Beverage Corp 285.9 330.6 425.2 548.9 672.6 700.9 19.6 3.7
Megmilk Snow Brand Co Ltd 577.9 597.8 617.2 619.3 608.3 622.7 1.5 3.3
Asahi Group Holdings Ltd 546.2 520.3 515.3 546.3 590.6 614.5 2.4 3.3
Kirin Holdings Co Ltd 376.8 325.8 398.0 421.4 416.6 439.1 3.1 2.3
Lotte Group 503.7 495.8 499.6 500.9 405.8 410.8 −4.0 2.2

Source: Euromonitor International, 2021

*CAGR: Compound annual growth rate

Top leaders within the FF drink category included Coca-Cola Co, 18.6%, followed by Suntory Holdings Ltd (16.0%), and Asahi Group Holdings Ltd (14.4%) in 2021.

Top-10 company shares for functional/fortified beverages in Japan, retail value, US$ millions (historical)
Company Name 2016 2017 2018 2019 2020 2021 CAGR* % 2016-2021 Market share % 2021
Coca-Cola Co, The 6,036.1 6,151.2 6,074.6 6,041.2 5,552.0 5,940.3 −0.3 18.6
Suntory Holdings Ltd 4,871.2 5,072.1 5,228.1 5,328.1 5,139.3 5,092.9 0.9 16.0
ITO EN Ltd 4,637.2 4,683.6 4,848.5 4,843.6 4,540.8 4,594.8 −0.2 14.4
Asahi Group Holdings Ltd 2,583.3 2,505.6 2,653.5 2,540.8 2,267.5 2,307.4 −2.2 7.2
Kirin Holdings Co Ltd 1,797.4 1,789.6 1,887.7 1,864.7 1,710.7 1,718.8 −0.9 5.4
Otsuka Holdings Co Ltd 1,696.3 1,650.6 1,699.4 1,661.5 1,458.6 1,483.8 −2.6 4.7
Kagome Co Ltd 1,130.7 1,235.5 1,251.3 1,263.4 1,287.1 1,315.6 3.1 4.1
Monster Beverage Corp 285.9 330.6 425.2 548.9 672.6 700.9 19.6 2.2
PepsiCo Inc 741.5 582.6 527.8 509.6 461.6 481.6 −8.3 1.5
Red Bull GmbH 394.0 400.3 463.3 453.0 408.5 367.9 −1.4 1.2

Source: Euromonitor International, 2022

*CAGR: Compound annual growth rate

New product launch analysis

According to Mintel's Global New Products Database (GNPD), there were 5,843 launches of functional food and beverage products in Japan between January 2017 and December 2021. Among which, 3,981 were functional food, 1,853 were functional drink.

Funtional food and beverages lauches in Japan, historial by item count (January 2017 to December 2021)
Description of this image follows.
Description of above image
Date Published Number of functional food Number of functional beverages
2017 539 299
2018 792 359
2019 819 411
2020 969 418
2021 862 366
Total Sample 3,981 1,853

Source: Mintel, 2022

In 2021, the top five functional packaged food products manufacturers were located in Japan, Thailand, Netherland, China and South Korea. The top five brands were Topvalu, Nissin York Tokachi Nomu Yogurt, Glico Sunao, Kanro Puré Gummy and Kanro. The top ingredient claims were vegetable based, domestic, dietary, for baking and top.

Product launches of functional food only in Japan, 2017 to 2021
Product attributes Yearly launch count
2017 2018 2019 2020 2021
Top five flavours
Unflavoured/Plain 102 189 165 215 161
Chocolate 19 32 47 51 57
Mint 42 49 36 42 34
Lemon 21 45 46 48 35
Strawberry 20 31 42 55 39
Top five locations of manufacture
Japan 77 100 69 109 98
Thailand 5 7 4 6 9
Netherlands 3 1 1 2 8
China 0 3 1 0 2
South Korea 1 0 1 2 2
Top five brands
Topvalu 8 13 19 22 9
Nissin York Tokachi Nomu Yogurt 6 9 13 18 12
Glico Sunao 6 7 8 21 14
Kanro Puré Gummy 7 6 13 11 11
Kanro 10 14 10 7 6
Top five launch types
New Variety/Range Extension 220 300 281 342 273
Relaunch 144 214 255 329 331
New Packaging 98 197 164 157 170
New Product 74 80 119 141 87
New Formulation 3 1 0 0 1
Top five categories
Dairy 95 211 213 238 187
Sugar and Gum Confectionery 135 182 203 210 176
Meals and Meal Centers 51 52 44 105 142
Snacks 49 70 64 97 84
Bakery 38 65 67 47 60
Top ingredient claims
Vegetable Based 227 318 322 443 429
Domestic 23 40 108 311 516
Dietary 53 51 76 95 89
For Baking 32 54 65 68 87
Top 25 39 31 92 106
Source: Mintel, 2022

In 2021, the top five manufacturers of the functional beverages were located in Japan, China, South Korea, German and Singapore. The top five brands were Kagome Yasai Seikatsu 100, Meiji Savas, Topvalu, Sujahta Meiraku Kazoku No Uruoi and Asahi Style Balance. The top ingredient claims were vegetable based, domestic, dietary, green and imported.

Product launches of functional beverages only in Japan, 2017-2021
Product attributes Yearly launch count
2017 2018 2019 2020 2021
Top five flavours
Unflavoured/Plain 56 47 68 70 72
Lemon 30 47 40 61 44
Fruit 11 18 24 34 16
Yogurt/Yoghurt 15 12 19 28 11
Apple 20 9 16 14 17
Top five locations of manufacture
Japan 96 110 128 117 131
China 0 0 1 1 3
South Korea 0 0 0 2 3
Germany 0 0 0 0 3
Singapore 0 0 0 1 0
Top five brands
Kagome Yasai Seikatsu 100 2 15 26 22 33
Meiji Savas 5 11 16 13 3
Topvalu 1 3 8 13 4
Sujahta Meiraku Kazoku No Uruoi 0 2 6 9 10
Asahi Style Balance 5 8 9 5 0
Top five launch types
New Variety/Range Extension 141 115 145 126 97
Relaunch 57 133 126 167 110
New Packaging 52 74 74 76 86
New Product 48 37 66 49 73
New Formulation 1 0 0 0 0
Top five categories
Juice Drinks 73 132 113 115 107
Nutritional Drinks and Other Beverages 90 87 101 118 96
Sports and Energy Drinks 40 47 68 64 60
RTDs 33 29 45 39 38
Carbonated Soft Drinks 34 34 48 35 26
Top ingredient claims
Vegetable Based 35 77 88 88 86
Domestic 15 14 46 129 148
Dietary 52 53 55 50 41
Green 44 32 38 37 34
Imported 0 0 18 23 23
Source: Mintel, 2022

Examples of new product launches

Bitter Chocolate Cream Biscuit

Source: Mintel, 2022
Company Asahi Group Foods
Manufacturer Beigyokudo Shokuhin
Distributor Asahi Group Foods
Brand Asahi Cream Genmai Bran 80kcal
Category Bakery
Sub-category Sweet biscuits / cookies
Market Japan
Store type Convenience Store
Date published October 2021
Launch type New product
Price in local currency JPY178.00
Price in US dollars 1.58
Price in Euros 1.37
 

Asahi Cream Genmai Bran 80kcal Bitter Chocolate Cream Biscuit is now available. The moist biscuits are made with oatmeal to enhance satiety and contain 10 vitamins, dietary fibre, added calcium for bones and teeth, and fortified iron, which is important for the formation of red blood cells. The product provides only 80kcal per unit and retails in a 54 gram pack with three units. Launched on October 11, 2021. Recommended retail price not available.

Vanilla Flavour Protein Powder

Source: Mintel, 2022
Company Meiji
Manufacturer Meiji
Brand Meiji Savas Athlete Whey Mainte
Category Nutritional drinks and other beverages
Sub-category Nutritional and meal replacement drinks
Market Japan
Import status Not imported
Store type Drug store / pharmacy
Date published April 2021
Launch type New product
Price in local currency JPY3618.00
Price in US dollars 33.11
Price in Euros 28.16
 

Meiji Savas Athlete Whey Mainte Vanilla Flavour Protein Powder is now available. This product is said to be for athletes who want to keep training hard for an extended time and contains whey protein as well as ten vitamins and four minerals which are necessary when body building. It has an amino acid score of 100 and contains 4.5 times more vitamin C, 3.4 times more vitamin E and 1.5 times more iron than Meiji Savas Athlete protein powders, as well as six B vitamins, vitamins A and D, zinc, calcium and magnesium. It contains 75% protein, comprising 100% whey which is easily absorbable and said to be ideal for protein intake directly after training. The zinc is said to support eyesight but is also useful in the metabolism of proteins and nucleic acids and to support the health of the skin and mucous membranes. The product is said to dissolve quickly and to be easy to drink, and can also be eaten with breakfast, after a meal, or one hour before bed. It can be prepared by mixing 21 grams with 300 millilitres water or milk and retails in a 378 gram pack with a zipper, sufficient for 18 portions, containing a spoon and featuring a QR code. Launched in March, 2021, with a recommended retail price of 3,564 yen.

Mixed Yellow Peach & Valencia Orange Smoothie

Source: Mintel, 2022
Company Kagome
Brand Kagome Yasai Seikatsu 100
Category Juice drinks
Sub-category Juice
Store name Sanwa
Store type Supermarket
Date published November 2021
Launch type New packaging
Price in local currency JPY516.00
Price in US dollars 4.53
 

Kagome Yasai Seikatsu 100 Mixed Yellow Peach & Valencia Orange Smoothie has been repackaged in a 1,000 gram pack featuring the FSC Mix and Go with Green logos. This sweet and sour drink is made with 14 vegetables or 51% vegetable juice, providing half the recommended daily intake, and five fruits or 48% fruit juice. It is high in dietary fibre and vitamins B2, B12, C and E, and is free from added sugar, added salt, sweeteners, thickeners and preservatives. Launched on October 5, 2021. Recommended retail price not available.

Yogurt Drink for Skin Care

Source: Mintel, 2022
Company Meiji
Brand Meiji Suhada No Mikata
Category Dairy
Sub-category Drinking yogurt and liquid cultured milk
Store name Sanwa
Store type Supermarket
Date published November 2021
Launch type Relaunch
Price in local currency JPY135.00
Price in US dollars 1.19
 

Meiji Suhada No Mikata Yogurt Drink for Skin Care has been relaunched. This FFC-certified drink is formulated with SC-2 lactic acid bacteria, collagen peptides and sphingomyelin to help protect skin against UV rays and retain moisture in skin. The product has a 0.5% milk fat content and retails in a 112 millilire bottle. Launched in September, 2021. Recommended retail price not available.

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Resources

  • Euromonitor International. 2022
  • Mintel Global New Products Database, 2022

Health and Wellness Series – Functional foods and beverages in Japan
Global Analysis Report

Prepared by: Hongli, Wang, Market Analyst

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