Note: This report includes forecasting data that is based on baseline historical data.
Executive summary
Indonesia ranked as the fortieth largest market for fish and seafood in the world in 2023, with a market value share of 0.3% and imports valued at US$632.0 million (363.7 kilotonnes).
The top three suppliers of fish and seafood to the Indonesia in 2023 were China, with a market value share of 21.0% (equivalent to US$133.0 million and 110.2 kilotonnes), followed by South Korea with a 7.7% market value share (US$48.9 million and 25.4 kilotonnes), and Norway with a 7'0% market value share (US$44.5 million and 9.5 kilotonnes).
Canada was the 10th largest supplier of fish and seafood products to the Indonesia, with a 3.5% market value share. Canada provided US$22.0 million and 2.4 kilotonnes of fish and seafood to Indonesia in 2023. But the compound annual growth rate (CAGR) growth declined at −8.4% in value from 2019 to 2023.
Indonesia's' total fish and seafood global imports increased by a CAGR of 10.8% from 2019 to 2023. Top imported fish and seafood products to the Indonesia were frozen mackerel, valued at US$112.7 million (105.1 kilotonnes), followed by frozen crab, even smoked, whether in shell or not, valued at US$67.1 million (8.9 kilotonnes), and flours, meals and pellets of fish or crustaceans, molluscs or other aquatic invertebrates valued at US$63.6 million (121.1 kilotonnes) in 2023.
The Indonesia's top three fish and seafood imports from Canada were frozen crab, even smoked, (HS: 030614), which amounted to US$20.0 million and 1.9 million kilograms; frozen fillets of flat fish (HS: 030484), which amounted to US$753.8 thousands and 332.077 kilograms; and frozen shrimp and prawns, even smoked, (HS: 030617), which amounted to US$544.4 thousand and 99,218 kilograms in 2023.
The retail sales of fish and seafood in the Indonesia have seen a steady growth over the past few years. The retail sales of fish and seafood increased from US$13,199.6 million in 2019 to US$18,467.2 million in 2023, with a CAGR of 8.2%.
Trade overview
Indonesia ranked as the fortieth largest market for fish and seafood in the world in 2023, with a market value share of 0.3% and imports valued at US$632.0 million (363.7 kilotonnes). Over the period of 2019 to 2023, the Indonesia experienced an increase in imports from US$419.4 million in 2019 (246.9 kilotonnes), resulting in a CAGR of 10.8%.
Canada was the sixteenth largest market for fish and seafood in 2023, accounting for 1.9% of the total world market share. Canada's imports were valued at US$3,405.7 million and 500.5 kilotonnes in 2023, representing an increase compared to 2019, with a CAGR of 1.1% from 2019 to 2023.
| Country | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 | Market share % 2023 |
|---|---|---|---|---|---|---|---|
| World | 162,117.2 | 150,146.9 | 173,986.1 | 192,793.9 | 180,682.4 | 2.8 | 100 |
| United States | 23,520.8 | 22,976.7 | 30,181.4 | 32,384.5 | 27,126.8 | 3.6 | 15.0 |
| China | 18,413.6 | 15,267.6 | 17,760.3 | 23,347.1 | 23,245.8 | 6.0 | 12.9 |
| Japan | 15,564.6 | 13,577.9 | 14,386.4 | 15,432.2 | 13,847.2 | −2.9 | 7.7 |
| Spain | 8,151.8 | 7,357.2 | 8,895.6 | 9,630.3 | 9,235.1 | 3.2 | 5.1 |
| Italy | 6,731.0 | 6,151.6 | 7,541.9 | 7,967.9 | 8,089.4 | 4.7 | 4.5 |
| France | 6,835.0 | 6,530.6 | 7,939.2 | 8,290.3 | 7,944.8 | 3.8 | 4.4 |
| Sweden | 5,270.6 | 5,072.4 | 5,612.1 | 6,150.6 | 6,497.2 | 5.4 | 3.6 |
| Germany | 5,984.1 | 6,078.4 | 6,088.5 | 6,659.5 | 6,440.0 | 1.9 | 3.6 |
| South Korea | 5,717.6 | 5,537.8 | 6,039.6 | 6,809.3 | 6,211.6 | 2.1 | 3.4 |
| Netherlands | 4,521.2 | 4,610.6 | 5,155.7 | 5,556.3 | 5,573.2 | 5.4 | 3.1 |
| Canada 16 | 3,256.5 | 2,978.9 | 3,698.1 | 3,975.3 | 3,405.7 | 1.1 | 1.9 |
| Indonesia 40 | 419.4 | 394.9 | 464.9 | 681.1 | 632.0 | 10.8 | 0.3 |
|
Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth Rate |
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World's global fish and seafood in volume to Indonesia increased at a CAGR of 10.2% from 2019 to 2023 even though the world total to all countries declined in volume at a CAGR of −0.8% from 2019 to 2023.
| Country | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 | Market share % 2023 |
|---|---|---|---|---|---|---|---|
| World | 40,002.5 | 38,257.3 | 40,083.6 | 40,552.7 | 38,683.1 | −0.8 | 100 |
| China | 6,256.8 | 5,667.2 | 5,744.6 | 6,469.9 | 6,762.9 | 2.0 | 17.5 |
| United States | 2,825.9 | 2,907.5 | 3,268.4 | 3,330.8 | 3,121.9 | 2.5 | 8.1 |
| Japan | 2,464.4 | 2,251.3 | 2,199.6 | 2,219.8 | 2,154.0 | −3.3 | 5.6 |
| Thailand | 2,047.6 | 2,149.3 | 2,114.7 | 2,171.2 | 1,920.5 | −1.6 | 5.0 |
| Spain | 1,820.8 | 1,713.7 | 1,815.1 | 1,846.5 | 1,774.3 | −0.6 | 4.6 |
| South Korea | 1,531.4 | 1,536.6 | 1,652.7 | 1,713.7 | 1,435.6 | −1.6 | 3.7 |
| France | 1,229.5 | 1,226.3 | 1,353.4 | 1,337.8 | 1,232.9 | 0.1 | 3.2 |
| Denmark | 1,243.9 | 1,181.4 | 1,804.5 | 1,141.7 | 1,223.3 | −0.4 | 3.2 |
| Netherlands | 1,066.9 | 1,104.7 | 1,175.4 | 1,158.9 | 1,157.0 | 2.0 | 3.0 |
| Italy | 1,145.0 | 1,046.8 | 1,152.0 | 1,145.3 | 1,133.2 | −0.3 | 2.9 |
| Canada 20 | 544.3 | 520.3 | 582.0 | 597.2 | 500.5 | −2.1 | 1.3 |
| Indonesia 25 | 246.9 | 254.7 | 247.1 | 339.6 | 363.7 | 10.2 | 0.9 |
|
Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth Rate |
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The top three suppliers of fish and seafood to the Indonesia in 2023 were China, with a market value share of 21.0% (equivalent to US$133.0 million and 110.2 kilotonnes), followed by South Korea with a 7.7% market value share (US$48.9 million and 25.4 kilotonnes), and Norway with a 7.0% market value share (US$44.5 million and 9.5 kilotonnes). World's global fish and seafood in value to the Indonesia increased at a CAGR of 10.8% from 2019 to 2023.
Canada was the 10th largest supplier of fish and seafood products to the Indonesia, with a 3.5% market value share. Canada provided US$22.0 million and 2.4 kilotonnes of fish and seafood to Indonesia in 2023. But the CAGR growth declined at −8.4% in value from 2019 to 2023.
| Country | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 | Market share % 2023 |
|---|---|---|---|---|---|---|---|
| World | 419.4 | 394.9 | 464.6 | 681.0 | 631.9 | 10.8 | 100 |
| China | 68.5 | 48.5 | 63.4 | 116.2 | 133.0 | 18.0 | 21.0 |
| South Korea | 16.0 | 25.6 | 27.6 | 59.5 | 48.9 | 32.2 | 7.7 |
| Norway | 49.1 | 36.8 | 27.9 | 19.0 | 44.5 | −2.4 | 7.0 |
| Russia | 9.9 | 9.8 | 22.4 | 69.2 | 40.4 | 42.1 | 6.4 |
| Chile | 19.5 | 15.0 | 17.3 | 33.3 | 31.0 | 12.3 | 4.9 |
| United States | 36.4 | 39.0 | 29.3 | 34.8 | 28.2 | −6.2 | 4.5 |
| Indonesia | 7.2 | 6.2 | 26.7 | 20.4 | 26.3 | 38.3 | 4.2 |
| Australia | 10.2 | 7.8 | 32.6 | 33.8 | 25.2 | 25.4 | 4.0 |
| Seychelles | 15.4 | 22.6 | 11.4 | 12.5 | 23.1 | 10.7 | 3.7 |
| Canada | 31.3 | 9.7 | 19.0 | 46.1 | 22.0 | −8.4 | 3.5 |
|
Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth Rate |
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World's global fish and seafood in volume to the Indonesia increased at a CAGR of 10.1% from 2019 to 2023.
Canada ranked 25th largest supplier in volume to the Indonesia, but the CAGR growth increased at 1.1% from 2019 to 2023, and the market share is 0.7%.
| Country | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 | Market share % 2023 |
|---|---|---|---|---|---|---|---|
| World | 247.2 | 254.4 | 247.0 | 339.6 | 363.5 | 10.1 | 100 |
| China | 51.7 | 31.2 | 46.6 | 87.4 | 110.2 | 20.8 | 30.3 |
| Netherlands | 19.9 | 62.5 | 37.4 | 35.2 | 38.0 | 17.6 | 10.5 |
| South Korea | 14.7 | 19.4 | 20.4 | 34.4 | 25.4 | 14.7 | 7.0 |
| Pakistan | 7.1 | 18.7 | 8.1 | 13.2 | 16.2 | 22.9 | 4.5 |
| Denmark | 0.0 | 1.2 | 7.8 | 15.0 | 15.9 | N/C | 4.4 |
| United Kingdom | 5.3 | 1.5 | 9.1 | 18.1 | 15.0 | 29.7 | 4.1 |
| Seychelles | 9.9 | 16.0 | 7.5 | 6.7 | 11.8 | 4.5 | 3.2 |
| Japan | 5.9 | 9.5 | 10.9 | 19.1 | 11.8 | 18.9 |
3.2 |
| India | 0.7 | 0.9 | 1.6 | 3.5 | 10.8 | 98.2 | 3.0 |
| France | 11.7 | 4.1 | 0.1 | 7.4 | 10.7 | −2.2 | 2.9 |
| Norway 12 | 9.7 | 8.2 | 9.8 | 4.5 | 9.5 | −0.5 | 2.6 |
| Canada 25 | 2.3 | 1.0 | 2.1 | 4.0 | 2.4 | 1.1 | 0.7 |
|
Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth Rate N/C: Not calculable |
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Indonesia's' total fish and seafood global imports increased by a CAGR of 10.8% from 2019 to 2023. Top imported fish and seafood products to the Indonesia were frozen mackerel, valued at US$112.7 million (105.1 kilotonnes), followed by frozen crab, even smoked, whether in shell or not, valued at US$67.1 million (8.9 kilotonnes), and flours, meals and pellets of fish or crustaceans, molluscs or other aquatic invertebrates valued at US$63.6 million (121.1 kilotonnes) in 2023.
| HS Code | Description | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|---|
| Fish and Seafood Total | 418.8 | 394.1 | 464.2 | 680.7 | 631.5 | 10.8 | |
| 030354 | frozen mackerel | 50.1 | 29.6 | 54.3 | 89.7 | 112.7 | 22.5 |
| 030614 | frozen crab, even smoked, whether in shell or not, including crab in shell, cooked by steaming or by boiling in water | 66.9 | 51.2 | 66.9 | 109.9 | 67.1 | 0.1 |
| 230120 | flours, meals and pellets of fish or crustaceans, molluscs or other aquatic invertebrates, unfit for human consumption | 54.7 | 81.7 | 62.0 | 61.4 | 63.6 | 3.8 |
| 030363 | frozen cod | 5.6 | 10.6 | 20.0 | 60.5 | 36.5 | 59.8 |
| 030617 | frozen shrimp and prawns, even smoked, whether in shell or not, including shrimp and prawns in shell, cooked by steaming or by boiling in water | 16.2 | 17.4 | 32.7 | 25.2 | 31.2 | 17.8 |
| 030214 | fresh or chilled atlantic salmonand danube salmon | 18.0 | 7.3 | 27.4 | 39.1 | 29.9 | 13.5 |
| 030211 | fresh or chilled trout | 19.7 | 17.9 | 8.1 | 9.8 | 21.6 | 2.3 |
| 030343 | frozen skipjack or stripe-bellied bonito | 26.0 | 34.9 | 28.1 | 38.1 | 21.4 | −4.8 |
| 030499 | frozen fish meat, nowhere else specified (excluding fillets) | 3.9 | 3.1 | 5.5 | 14.8 | 19.9 | 50.3 |
| 121221 | seaweeds and other algae, fresh, chilled, frozen or dried, whether or not ground, fit for human consumption | 2.7 | 5.6 | 6.3 | 13.7 | 19.8 | 64.6 |
|
Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth Rate |
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| HS Code | Description | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|---|
| Fish and Seafood Total | 503.4 | 485.9 | 356.7 | 511.7 | 539.5 | 1.7 | |
| 230120 | flours, meals and pellets of fish or crustaceans, molluscs or other aquatic invertebrates, unfit for human consumption | 104.6 | 122.0 | 96.5 | 112.0 | 121.1 | 3.7 |
| 030354 | frozen mackerel | 47.6 | 23.8 | 45.0 | 78.6 | 105.1 | 21.9 |
| 030353 | frozen sardines, brisling or sprats | 8.1 | 21.5 | 7.2 | 18.4 | 21.5 | 27.6 |
| 030359 | frozen anchovies, indian mackerels, seerfishes, jacks, crevalles, silver pomfrets , pacific saury , scads, capelin, kawakawa, bonitos, marlins, sailfishes and spearfish | 4.0 | 2.0 | 4.2 | 11.7 | 13.5 | 35.5 |
| 030343 | frozen skipjack or stripe-bellied bonito | 18.1 | 25.8 | 20.0 | 22.1 | 11.5 | −10.7 |
| 030499 | frozen fish meat, nowhere else specified (excluding fillets) | 2.1 | 1.9 | 3.7 | 7.7 | 9.6 | 46.2 |
| 030614 | frozen crab, even smoked, whether in shell or not, including crab in shell, cooked by steaming or by boiling in water | 6.3 | 5.1 | 7.7 | 10.0 | 8.9 | 9.0 |
| 030363 | frozen cod | 1.6 | 3.1 | 5.6 | 12.1 | 7.9 | 49.1 |
| 150420 | fats and oils of fish and their fractions, whether or not refined (excluding liver oils and chemically modified) | 13.0 | 9.1 | 8.7 | 6.9 | 7.2 | −13.7 |
| 030743 | cuttle fish and squid, frozen, with or without shell | 2.9 | 2.0 | 5.5 | 5.7 | 6.1 | 20.4 |
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Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth Rate |
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Top five global fish and seafood suppliers by top five products to Indonesia, in US$ millions
China
Indonesia's fish and seafood importing from China increased at a CAGR of 18.3% from 2019 to 2023. Top three products are frozen mackerel valued at US$95.8 million, cuttle fish and squid, frozen, with or without shell valued at US$12.5 million and prepared or preserved mackerel valued at US$5.9 million in 2023.
| HS Code | Description | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|---|
| Fish and Seafood Total | 68.1 | 48.3 | 63.4 | 116.0 | 133.3 | 18.3 | |
| 030354 | frozen mackerel | 34.7 | 15.1 | 32.4 | 67.1 | 95.8 | 28.9 |
| 030743 | cuttle fish and squid, frozen, with or without shell | 6.8 | 4.6 | 5.6 | 11.3 | 12.5 | 16.4 |
| 160415 | prepared or preserved mackerel, whole or in pieces (excluding minced) | 0.8 | 2.3 | 3.9 | 6.3 | 5.9 | 64.8 |
| 030614 | frozen crab, even smoked, whether in shell or not, including crab in shell, cooked by steaming or by boiling in water | 5.5 | 7.4 | 6.6 | 8.2 | 4.7 | −3.9 |
| 030481 | frozen fillets of pacific salmon, atlantic salmon and danube salmon | 0.9 | 0.8 | 0.9 | 2.6 | 2.2 | 25.0 |
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Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth Rate |
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South Korea
Indonesia's fish and seafood importing from South Korea increased significantly at a CAGR of 32.6% from 2019 to 2023. Top three products are flours, meals and pellets of fish or crustaceans, molluscs or other aquatic invertebrates valued at US$17.1 million, seaweeds and other algae, fresh, chilled, frozen or dried valued at US$16.3 million and frozen skipjack or stripe-bellied bonito valued at US$4.5 million in 2023.
| HS Code | Description | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|---|
| Fish and Seafood Total | 15.7 | 25.2 | 27.5 | 59.2 | 48.5 | 32.6 | |
| 230120 | flours, meals and pellets of fish or crustaceans, molluscs or other aquatic invertebrates, unfit for human consumption | 11.4 | 12.3 | 12.3 | 13.6 | 17.1 | 10.7 |
| 121221 | seaweeds and other algae, fresh, chilled, frozen or dried, whether or not ground, fit for human consumption | 2.2 | 5.1 | 5.0 | 11.3 | 16.3 | 65.0 |
| 030343 | frozen skipjack or stripe-bellied bonito | 0.0 | 1.7 | 4.6 | 20.5 | 4.5 | 38.3 |
| 030357 | frozen swordfish | 0.0 | 0.1 | 0.1 | 0.6 | 2.8 | 203.7 |
| 030614 | frozen crab, even smoked, whether in shell or not, including crab in shell, cooked by steaming or by boiling in water | 0.0 | 0.3 | 0.0 | 0.0 | 1.8 | N/C |
|
Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth N/C: Not calculabe |
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Norway
Indonesia' fish and seafood importing from Norway decreased at a CAGR of −2.6% from 2019 to 2023. Top three products are fresh or chilled trout valued at US$18.1 million, frozen mackerel valued at US$6.8 million and fresh or chilled atlantic salmon and danube salmon valued at US$5.3 million in 2023.
| HS Code | Description | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|---|
| Fish and Seafood Total | 49.3 | 36.8 | 27.8 | 19.0 | 44.4 | −2.6 | |
| 030211 | fresh or chilled trout | 19.7 | 17.7 | 3.7 | 2.1 | 18.1 | −2.1 |
| 030354 | frozen mackerel | 5.8 | 7.1 | 12.4 | 2.1 | 6.8 | 4.1 |
| 030214 | fresh or chilled atlantic salmon and danube salmon | 10.1 | 1.3 | 1.1 | 1.1 | 5.3 | −14.9 |
| 030363 | frozen cod | 0.0 | 0.0 | 0.0 | 0.9 | 3.7 | N/C |
| 230120 | flours, meals and pellets of fish or crustaceans, molluscs or other aquatic invertebrates, unfit for human consumption | 2.0 | 3.1 | 3.1 | 2.8 | 2. | 9.7 |
|
Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth N/C: Not calculabe |
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Russia
Indonesia's fish and seafood importing from Russia increased significantly at a CAGR of 42.1% from 2019 to 2023. Top three products are frozen cod valued at US$23.7 million, frozen crab, even smoked, valued at US$11.0 million and frozen alaska pollack valued at US$4.0 million in 2023.
| HS Code | Description | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2018-2022 |
|---|---|---|---|---|---|---|---|
| Fish and Seafood Total | 9.9 | 9.7 | 22.4 | 69.1 | 40.4 | 42.1 | |
| 030363 | frozen cod | 5.4 | 8.8 | 19.7 | 50.6 | 23.7 | 44.7 |
| 030614 | frozen crab, even smoked, whether in shell or not, including crab in shell, cooked by steaming or by boiling in water | 2.6 | 0.5 | 1.0 | 11.3 | 11.0 | 43.4 |
| 030367 | frozen alaska pollack | 0.0 | 0.0 | 0.2 | 0.7 | 4.0 | N/C |
| 030364 | frozen haddock | 0.0 | 0.0 | 0.3 | 5.1 | 0.9 | 73.2 |
| 030311 | frozen sockeye salmon [red salmon] | 0.0 | 0.0 | 0.4 | 0.4 | 0.5 | 11.8 |
|
Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth N/C: Not calculabe |
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Chile
Indonesia' fish and seafood importing from Chile increased at a CAGR of 12.4% from 2019 to 2023. Top three products are fats and oils of fish and their fractions valued at US$14.7 million, frozen pacific salmon valued at US$9.5 million and frozen, atlantic salmon and danube salmon valued at US$2.9 million in 2023.
| HS Code | Description | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|---|
| Fish and Seafood Total | 19.5 | 15.1 | 17.3 | 33.4 | 31.1 | 12.4 | |
| 150420 | fats and oils of fish and their fractions, whether or not refined (excluding liver oils and chemically modified) | 9.0 | 6.4 | 7.8 | 9.4 | 14.7 | 13.1 |
| 030312 | frozen pacific salmon (excluding sockeye salmon "red salmon") | 0.7 | 0.5 | 1.4 | 7.0 | 9.5 | 91.9 |
| 030313 | frozen, atlantic salmon and danube salmon | 3.4 | 2.4 | 2.6 | 9.1 | 2.9 | −3.9 |
| 230120 | flours, meals and pellets of fish or crustaceans, molluscs or other aquatic invertebrates, unfit for human consumption | 1.1 | 3.3 | 3.0 | 1.6 | 1.4 | 6.2 |
| 030614 | frozen crab, even smoked, whether in shell or not, including crab in shell, cooked by steaming or by boiling in water | 3.9 | 2.0 | 1.9 | 2.4 | 1.2 | −25.5 |
|
Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth |
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Canada's performance
In 2023, Canada became Indonesia's 10th largest supplier of fish and seafood. The total value of fish and seafood imports from Canada in 2023 was US$22.0 million, which represents a −8.4% decrease in growth rate from 2019 to 2023 compared to the US$31.3 million registered in 2019.
The Indonesia's top three fish and seafood imports from Canada were frozen crab, even smoked, (HS: 030614), which amounted to US$20.0 million and 1.9 million kilograms; frozen fillets of flat fish (HS: 030483), which amounted to US$753.8 thousands and 332.077 kilograms; and frozen shrimp and prawns, even smoked, (HS: 030617), which amounted to US$544.4 thousand and 99,218 kilograms in 2023.
| HS Code | Description | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|---|
| Total - fish and seafood imports | 31,324.5 | 9,748.6 | 19,039.1 | 46,067.6 | 22,043.6 | −8.4 | |
| 030614 | frozen crab, even smoked, whether in shell or not, including crab in shell | 30,321.1 | 8,643.3 | 16,450.6 | 41,783.5 | 20,049.8 | −9.8 |
| 030483 | frozen fillets of flat fish | 40.5 | 1,770.0 | 2,796.1 | 753.8 | 165.0 (2020-2023) | |
| 030617 | frozen shrimp and prawns, even smoked, whether in shell or not, including shrimp and prawns in shell, cooked by steaming or by boiling in water | 0.0 | 119.7 | 0.0 | 210.3 | 544.4 | 65.7 |
| 150420 | fats and oils of fish and their fractions, whether or not refined | 12.4 | 30.7 | 10.7 | 76.5 | 325.7 | 126.4 |
| 030612 | frozen lobster even smoked, whether in shell or not, including lobster in shell, cooked by steaming or by boiling in water | 0.0 | 1.1 | 0.0 | 0.0 | 108.2 | 361.6 |
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Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth Rate |
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The volume of fish and seafood imports from Canada increased by 1.3% from 2019 to 2023, from 2,283 thousands kilograms in 2019 to 2,405 thousand kilograms in 2023.
| HS Code | Description | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|---|
| Total - fish and seafood imports | 2,283,344 | 956,179 | 2,133,715 | 3,980,014 | 2,405,934 | 1.3 | |
| 030614 | frozen crab, even smoked, whether in shell or not, including crab in shell | 2,086,261 | 774,681 | 742,839 | 2,076,650 | 1,900,181 | −2.3 |
| 030483 | frozen fillets of flat fish | 23,794 | 1,197,527 | 1,668,096 | 332,077 | N/C | |
| 030617 | frozen shrimp and prawns, even smoked, whether in shell or not, including shrimp and prawns in shell, cooked by steaming or by boiling in water (excluding cold-water shrimp and prawns) | 14,378 | 16,313 | 99,218 | N/C | ||
| 030389 | frozen fish,, nowhere else specified | 41,084 | 37,770 | 2,671 | 22,922 | −13.6 | |
| 150420 | fats and oils of fish and their fractions, whether or not refined | 459 | 1,147 | 385 | 5,490 | 21,870 | 162.7 |
|
Source: Global Trade Tracker, 2024 *CAGR: Compound Annual Growth Rate N/C: Not calculatable |
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Retail sales by category
The retail sales of fish and seafood in the Indonesia have seen a steady growth over the past few years. The retail sales of fish and seafood increased from US$13,199.6 million in 2019 to US$18,467.2 million in 2023, with a CAGR of 8.8%. The market is expected to continue its growth, with a forecasted retail sales value of US$18,653.1 million in 2024 and US$21,611.0 million in 2028, with a CAGR of 3.2% from 2023 to 2028.
The retail sales of crustaceans in the Indonesia increased from US$3,594.7 million in 2019 to US$6,784.3 million in 2023, reflecting a CAGR of 17.2%. The market is predicted to maintain its upward trajectory, with an estimated CAGR of 1.0% from 2023 to 2028. The retail sales value of crustaceans is projected to be US$6,587.2 million in 2024 and US$7,123.0 million in 2028.
Fish sales in Indonesia grew at a CAGR of 4.0% from 2019 to 2023, with retail sales climbing from US$7,359.4 million in 2019 to US$8,614.4 million in 2023. The fish market is expected to grow at a faster pace, with a projected CAGR of 4.0% from 2023 to 2028. The retail sales value of fish products is anticipated to be US$8,929.4 million in 2024 and US$10,531.0 million in 2028.
Molluscs and cephalopods in Indonesia saw retail sales surge from US$2,245.5 million in 2019 to US$3,068.5 million in 2023, reflecting a CAGR of 8.1%. The market is expected to grow from 2023 to 2028, with a projected CAGR of 5.5%. The forecasted retail sales value for molluscs and cephalopods is US$3,136.4 million in 2024 and $4,006.9 million in 2028.
Retail sales of processed seafood in Indonesia have seen growth over the past few years, with a CAGR of 9.8% between 2019 and 2023. During this time period, the total retail sales of processed seafood increased from US$294.7 million in 2019 to US$428.0 million in 2023 and the forecast indicate that the market will continue to growth from 2023 to 2028. All the three segments, shelf stable seafood, chilled processed seafood, frozen processed seafood are growing at a CAGR of 9.6%, 7.0% and 12.6% respectively from 2019 to 2023.
| Category | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|
| Fish and Seafood | 13,199.6 | 17,224.8 | 14,489.3 | 17,711.8 | 18,467.2 | 8.8 |
| Crustaceans | 3,594.7 | 5,460.8 | 5,098.0 | 6,162.1 | 6,784.3 | 17.2 |
| Fish | 7,359.4 | 8,649.1 | 6,972.3 | 8,486.3 | 8,614.4 | 4.0 |
| Molluscs and Cephalopods | 2,245.5 | 3,114.9 | 2,419.0 | 3,063.4 | 3,068.5 | 8.1 |
| Processed Seafood | 294.7 | 312.8 | 344.2 | 375.7 | 428.0 | 9.8 |
| Shelf Stable Seafood | 268.6 | 284.2 | 312.7 | 340.8 | 387.4 | 9.6 |
| Chilled Processed Seafood | 4.2 | 4.4 | 4.7 | 5.0 | 5.5 | 7.0 |
| Frozen Processed Seafood | 21.8 | 24.2 | 26.9 | 30.0 | 35.1 | 12.6 |
|
Source: Euromonitor International, 2024 CAGR: Compound Annual Growth |
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| Category | 2024 | 2025 | 2026 | 2027 | 2028 | CAGR* % 2023-2028 |
|---|---|---|---|---|---|---|
| Fish and Seafood | 18,653.1 | 19,490.8 | 20,252.7 | 20,984.2 | 21,661.0 | 3.2 |
| Crustaceans | 6,587.2 | 6,751.6 | 6,897.2 | 7,035.7 | 7,123.0 | 1.0 |
| Fish | 8,929.4 | 9,394.0 | 9,801.6 | 10,180.0 | 10,531.0 | 4.1 |
| Molluscs and Cephalopods | 3,136.4 | 3,345.1 | 3,553.9 | 3,768.4 | 4,006.9 | 5.5 |
| Processed Seafood | 485.1 | 550.9 | 628.8 | 719.7 | 823.5 | 14.0 |
| Shelf Stable Seafood | 438.0 | 496.2 | 564.9 | 644.8 | 735.7 | 13.7 |
| Chilled Processed Seafood | 6.1 | 6.7 | 7.5 | 8.3 | 9.2 | 10.8 |
| Frozen Processed Seafood | 41.0 | 48.0 | 56.5 | 66.6 | 78.5 | 17.5 |
|
Source: Euromonitor International, 2024 CAGR: Compound Annual Growth |
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In 2023, the value of retail sales of processed meat, seafood and alternatives to meat in Indonesia amounted to US$2.19 billion, with a growth rate of 9.9% from 2019 to 2023 compared with the value of US$1.5 billion in 2019. The primary distribution channel for these products was offline retail, specifically grocery retailers, which had a market value of US$2.18 billion in 2023, showing an increase in growth rate of 9.8% from 2019 to 2023. This channel accounted to 99.4% of the market share, with convenience retail as the largest channel, accumulating a market share representation of 43.0% in 2023.
In contrast, E-Commerce represented a smaller share of the market, accounting for only 0.6% in 2023. However, this channel showed a higher growth rate at the CAGR 91.9% from 2019 to 2023.
| Outlet Type | 2019 | 2020 | 2021 | 2022 | 2023 | Share from total % 2023 | CAGR* % 2019-2023 |
|---|---|---|---|---|---|---|---|
| Retail Channels | 1,502.2 | 1,492.1 | 1,678.7 | 1,908.6 | 2,191.5 | 100 | 9.9 |
| Retail Offline | 1,501.3 | 1,489.3 | 1,673.9 | 1,899.6 | 2,179.3 | 99.4 | 9.8 |
| Grocery Retailers | 1,501.3 | 1,489.3 | 1,673.9 | 1,899.6 | 2,179.3 | 99.4 | 9.8 |
| Convenience Retail | 499.8 | 546.2 | 643.2 | 792.0 | 942.4 | 43.0 | 17.2 |
| Convenience Stores | 499.8 | 546.2 | 643.2 | 792.0 | 942.4 | 43.0 | 17.2 |
| Supermarkets | 529.4 | 474.5 | 520.2 | 548.3 | 610.3 | 27.8 | 3.6 |
| Hypermarkets | 138.4 | 106.6 | 102.3 | 102.3 | 102.8 | 4.7 | −7.2 |
| Small Local Grocers | 333.7 | 362.0 | 408.2 | 457.1 | 523.7 | 23.9 | 11.9 |
| Retail E-Commerce | 0.9 | 2.8 | 4.8 | 9.0 | 12.2 | 0.6 | 91.9 |
|
Source: Euromonitor International, 2024 1: Processed meat and seafood (as defined by Euromonitor International) - processed meat, processed seafood and meat substitutes (includes all types of chilled, frozen and shelf stable meat and fish substitutes such as vegetarian sausages, vegetarian burgers, bean burgers, vegetarian fish filets etc. typically made of quorn mycoprotein, tofu, soy or texturized vegetable protein). *CAGR: Compound Annual Growth Rate |
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Competitive landscape
Kraft Heinz Co and Mitsui & Co Ltd were the two largest processed seafood companies with retail sales of US$119.8 million and US$49.7 million respectively, representing a 28.0% and 11.6% market share respectively in 2023.
Kraft Heinz Co and Mitsui & Co Ltd were the two largest Shelf Stable Seafood companies with retail sales valued at US$119.8 million and US$49.7 million respectively with a combined 53.7% market share in 2023.
Presto Marina PT was the largest chilled processed food company with retail sales valued at US$1.1 million and 20% market share in 2023.
Charoen Pokphand Group and Sekar Group are the two largest frozen processed seafood companies with retail sales valued at US$15.7 million and US$3.9 million with a combined 55.8% market share in 2023.
| Category | Company | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 | Market share % 2023 |
|---|---|---|---|---|---|---|---|---|
| Processed Seafood | Kraft Heinz Co | 82.2 | 84.5 | 95.6 | 101.4 | 119.8 | 9.9 | 28.0 |
| Mitsui & Co Ltd | 37.0 | 38.1 | 43.1 | 49.5 | 49.7 | 7.7 | 11.6 | |
| Maya Muncar PT | 40.8 | 41.8 | 47.0 | 45.6 | 49.2 | 4.8 | 11.5 | |
| Denis Frères SA | 33.8 | 34.7 | 39.2 | 41.4 | 48.1 | 9.2 | 11.2 | |
| Jakarana Tama PT | 33.5 | 34.5 | 38.8 | 41.0 | 47.6 | 9.2 | 11.1 | |
| Others | 51.0 | 52.4 | 56.6 | 57.2 | 62.7 | 5.3 | 14.6 | |
| Total | 316.2 | 325.7 | 365.3 | 384.2 | 428.0 | 7.9 | 100.0 | |
| Shelf Stable Seafood | Kraft Heinz Co | 82.2 | 84.5 | 95.6 | 101.4 | 119.8 | 9.9 | 30.9 |
| Mitsui & Co Ltd | 37.0 | 38.1 | 43.1 | 49.5 | 49.7 | 7.7 | 12.8 | |
| Maya Muncar PT | 40.8 | 41.8 | 47.0 | 45.6 | 49.2 | 4.8 | 12.7 | |
| Denis Frères SA | 33.8 | 34.7 | 39.2 | 41.4 | 48.1 | 9.2 | 12.4 | |
| Jakarana Tama PT | 33.5 | 34.5 | 38.8 | 41.0 | 47.6 | 9.2 | 12.3 | |
| Others | 36.3 | 37.0 | 39.6 | 39.3 | 42.7 | 4.1 | 11.0 | |
| Total | 288.3 | 296.0 | 331.8 | 348.5 | 387.4 | 7.7 | 100.0 | |
| Chilled processed seafood | Presto Marina PT | 0.9 | 0.9 | 1.0 | 1.0 | 1.1 | 5.1 | 20.0 |
| Others | 3.7 | 3.7 | 4.0 | 4.1 | 4.4 | 4.4 | 80.0 | |
| Total | 4.5 | 4.6 | 4.9 | 5.1 | 5.5 | 5.1 | 100.0 | |
| Frozen Processed Seafood | Charoen Pokphand Group | 9.9 | 10.8 | 12.4 | 13.5 | 15.7 | 12.2 | 44.7 |
| Sekar Group | 2.5 | 2.7 | 3.1 | 3.3 | 3.9 | 11.8 | 11.1 | |
| Others | 11.1 | 11.7 | 13.1 | 13.8 | 15.5 | 8.7 | 44.2 | |
| Total | 23.4 | 25.2 | 28.5 | 30.6 | 35.1 | 10.7 | 100.0 | |
|
Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate |
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ABC (Kraft Heinz Co) and Botan (Mitsui & Co Ltd) were the two largest brands in processed seafood with a 9.9% and 7.7% growth rate respectively from 2019 to 2023, representing a 28.0% and 11.6% market share in 2023.
Marina (Presto Marina PT) was the largest brand in chilled processed food with a 5.1% growth rate from 2019 to 2023, representing a 20% market share in 2023.
Fiesta (Charoen Pokphand Group) was the largest brand in frozen processed food with a 12.2% growth rate from 2019 to 2023, representing a 44.7% market share in 2023.
| Category | Brand | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* % 2019-2023 | Market share % 2023 |
|---|---|---|---|---|---|---|---|---|
| Processed Seafood | ABC (Kraft Heinz Co) | 82.2 | 84.5 | 95.6 | 101.4 | 119.8 | 9.9 | 28.0 |
| Botan (Mitsui & Co Ltd) | 37.0 | 38.1 | 43.1 | 49.5 | 49.7 | 7.7 | 11.6 | |
| Maya (Maya Muncar PT) | 40.8 | 41.8 | 47.0 | 45.6 | 49.2 | 4.8 | 11.5 | |
| Ayam (Denis Frères SA) | 33.8 | 34.7 | 39.2 | 41.4 | 48.1 | 9.2 | 11.2 | |
| Gaga (Jakarana Tama PT) | 33.5 | 34.5 | 38.8 | 41.0 | 47.6 | 9.2 | 11.1 | |
| Others | 51.0 | 52.4 | 56.6 | 57.2 | 62.7 | 5.3 | 14.6 | |
| Total | 316.2 | 325.7 | 365.3 | 384.2 | 428.0 | 7.9 | 100.0 | |
| Shelf Stable Seafood | ABC (Kraft Heinz Co) | 82.2 | 84.5 | 95.6 | 101.4 | 119.8 | 9.9 | 30.9 |
| Botan (Mitsui & Co Ltd) | 37.0 | 38.1 | 43.1 | 49.5 | 49.7 | 7.7 | 12.8 | |
| Maya (Maya Muncar PT) | 40.8 | 41.8 | 47.0 | 45.6 | 49.2 | 4.8 | 12.7 | |
| Ayam (Denis Frères SA) | 33.8 | 34.7 | 39.2 | 41.4 | 48.1 | 9.2 | 12.4 | |
| Gaga (Jakarana Tama PT) | 33.5 | 34.5 | 38.8 | 41.0 | 47.6 | 9.2 | 12.3 | |
| Others | 36.3 | 37.0 | 39.6 | 39.3 | 42.7 | 4.1 | 11.0 | |
| Total | 288.3 | 296.0 | 331.8 | 348.5 | 387.4 | 7.7 | 100.0 | |
| Chilled processed seafood | Marina (Presto Marina PT) | 0.9 | 0.9 | 1.0 | 1.0 | 1.1 | 5.1 | 20.0 |
| Others | 3.7 | 3.7 | 4.0 | 4.1 | 4.4 | 4.4 | 80.0 | |
| Total | 4.5 | 4.6 | 4.9 | 5.1 | 5.5 | 5.1 | 100.0 | |
| Frozen Processed Seafood | Fiesta (Charoen Pokphand Group) | 9.9 | 10.8 | 12.4 | 13.5 | 15.7 | 12.2 | 44.7 |
| Bumifood (Sekar Group) | 2.5 | 2.7 | 3.1 | 3.3 | 3.9 | 11.8 | 11.1 | |
| Others | 11.1 | 11.7 | 13.1 | 13.8 | 15.5 | 8.7 | 44.2 | |
| Total | 23.4 | 25.2 | 28.5 | 30.6 | 35.1 | 10.7 | 100.0 | |
|
Source: Euromonitor International, 2024 *CAGR: Compound Annual Growth Rate |
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New product launch analysis
According to Mintel's Global New Products Database (GNPD), there were 3,343 fish and seafood products as an ingredient launched in between January 2019 and December 2023. Of those fish products released, 3,081 were food products, 280 were pet products, 61 were health and 21 were drink.
The top sub-categories of products offered were fish products, meat products and poultry products from January 2019 to December 2023. Top claims were halal, social media and ease of use. Top package types were flexible, skinpack and flexible stand-up pouch. Top flavours (including blends) identified were unflavoured/plain, smoke and spice/spicy, while top ingredients identified were salt, white sugar and flavour enhancers.
| Product attributes | Yearly launch counts | Total | ||||
|---|---|---|---|---|---|---|
| 2019 | 2020 | 2021 | 2022 | 2023 | ||
| Yearly product launches | 584 | 701 | 659 | 764 | 735 | 3,343 |
| Top five sub-categories | ||||||
| Fish Products | 129 | 146 | 92 | 165 | 142 | 674 |
| Meat Products | 83 | 176 | 165 | 152 | 97 | 673 |
| Poultry Products | 50 | 94 | 125 | 114 | 113 | 496 |
| Eggs and Egg Products | 44 | 27 | 22 | 26 | 28 | 147 |
| Cat Food Wet | 37 | 16 | 27 | 26 | 34 | 140 |
| Top five claims | ||||||
| Halal | 343 | 397 | 420 | 536 | 513 | 2,209 |
| Social Media | 94 | 188 | 209 | 269 | 274 | 1,034 |
| Ease of Use | 93 | 132 | 174 | 186 | 223 | 808 |
| No Additives / Preservatives | 71 | 123 | 129 | 161 | 165 | 649 |
| Free from Added / Artificial Preservatives | 56 | 101 | 116 | 133 | 139 | 545 |
| Imported status | ||||||
| Not imported | 62 | 75 | 100 | 103 | 129 | 469 |
| Imported | 83 | 72 | 61 | 80 | 90 | 386 |
| Top packaged types | ||||||
| Flexible | 190 | 201 | 218 | 255 | 233 | 1,097 |
| Skinpack | 79 | 179 | 178 | 158 | 122 | 716 |
| Flexible stand-up pouch | 99 | 107 | 92 | 104 | 124 | 526 |
| Can | 39 | 40 | 28 | 102 | 72 | 281 |
| Flexible sachet | 59 | 38 | 28 | 31 | 64 | 220 |
| Top launch types | ||||||
| New Product | 229 | 336 | 248 | 257 | 243 | 1,313 |
| New Variety/Range Extension | 177 | 217 | 220 | 193 | 224 | 1,031 |
| New Packaging | 124 | 113 | 131 | 253 | 197 | 818 |
| Relaunch | 49 | 31 | 56 | 58 | 63 | 257 |
| New Formulation | 5 | 4 | 4 | 3 | 8 | 24 |
| Top five flavours (including blend) | ||||||
| Unflavoured/Plain | 222 | 280 | 257 | 271 | 215 | 1,245 |
| Smoke | 11 | 26 | 22 | 28 | 24 | 111 |
| Spice/Spicy | 10 | 28 | 20 | 26 | 23 | 107 |
| Fish | 25 | 22 | 10 | 11 | 23 | 91 |
| Cheese | 9 | 13 | 10 | 11 | 14 | 57 |
| Top five ingredients | ||||||
| Salt (Food) | 337 | 391 | 357 | 469 | 433 | 1,987 |
| White Sugar (Food) | 247 | 257 | 240 | 352 | 321 | 1,417 |
| Flavour Enhancers | 165 | 198 | 193 | 287 | 293 | 1,136 |
| Monosodium Glutamate (Food) | 152 | 175 | 185 | 268 | 277 | 1,057 |
| Waters (Food) | 149 | 177 | 194 | 277 | 251 | 1,048 |
| Source: Mintel, 2024 | ||||||
Does Indonesia have a trade agreement with Canada?
Canadian merchandise exports to Indonesia were valued at $2.3 billion, making it Canada's largest export market in ASEAN. Canada and Indonesia are currently negotiating a Comprehensive Economic Partnership Agreement (CEPA) to further expand trade relations.
Examples of new product launches
Fish Cake
| Company | Insan Citraprima Sejahtera |
|---|---|
| Manufacturer | Insan Citraprima Sejahtera |
| Brand | Ahaa! |
| Category | Processed fish, meat and egg products |
| Sub-category | Fish products |
| Market | Indonesia |
| Date published | December 2023 |
| Launch type | New variety / range extension |
| Price in local currency | IDR23,400.00 |
| Price in US dollars | 1.51 |
| Price in Euros | 1.39 |
Ahaa! Otak-Otak Ikan (Fish Cake) is now available, and retails in a 200 gram pack. - Favourite seafood - Cooking instructions - Logos and certifications: HACCP, Halal
Salty Cheese Fish Fries
| Company | Van Landa |
|---|---|
| Manufacturer | Van Landa |
| Brand | Van Landa |
| Category | Snacks |
| Sub-category | Cassava and other root-based snacks |
| Market | Indonesia |
| Date published | December 2023 |
| Launch type | New variety / range extension |
| Price in local currency | IDR42,000.00 |
| Price in US dollars | 2.71 |
| Price in Euros | 2.48 |
Van Landa Stik Basreng Keju Asin (Salty Cheese Fish Fries) are now available, and retail in a 120 gram pack, which includes 20 grams (20%) extra. - Kettle cooked - Made using only the finest ingredients - Hand cooked in small batches - Logos and certifications: Halal.
Roa Fish Fried Rice Seasoning
| Company | Tudung Putra Putri Jaya |
|---|---|
| Manufacturer | Tudung Putra Putri Jaya |
| Brand | Tudung |
| Category | Sauces and seasonings |
| Sub-category | Seasonings |
| Market | Indonesia |
| Store type | Supermarket |
| Date published | October 2023 |
| Launch type | New variety / range extension |
| Price in local currency | IDR7,400.00 |
| Price in US dollars | 0.47 |
| Price in Euros | 0.45 |
Tudung Bumbu Nasi Goreng Roa (Roa Fish Fried Rice Seasoning) is now available, and retails in a 28 gram pack. - Indonesian style recipe with savoury roa fish and smoky spicy flavour - One complete packet with seasoning powder and seasoning oil - Does not need frying - For two to three servings - Preparation instructions - Practical; just needs mixing with warm rice - Logos and certifications: Halal, QR code, Instagram information, WhatsApp information
For more information
The Canadian Trade Commissioner Service:
International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.
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More on Canada's agriculture and agri-food sectors:
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Information on the agriculture industry by sector. Data on international markets. Initiatives to support awareness of the industry in Canada. How the department engages with the industry.
For more information on Food and Hotel Indonesia, please contact:
Trade Commissioner Services of Indonesia
jkrtatd@international.gc.ca
Resources
- Euromonitor International, 2024
- Global Trade Tracker, 2024
- Mintel Global New Products Database, 2024
Sector Trend Analysis – Fish and seafood trends in Indonesia
Global Analysis Report
Prepared by: Hongli Wang, Senior Market Analyst
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