Sector Trend Analysis – Trade Overview – Greater China

Note: This report includes forecasting data that is based on baseline historical data.

Executive summary

In 2023, global agri-food and seafood imports reached Can$2.8 billion, growing at a compound annual growth rate (CAGR) of 6.8% since 2019. Greater China, comprising Mainland China, Hong Kong, Macau, and Taiwan, led this market with a 13.2% share, growing at a robust 9.8% CAGR. The United States (US) followed with a 10.9% share and an 8.3% CAGR, while Germany, the Netherlands, France, and the United Kingdom (UK) also maintained solid positions. Italy and Spain posted notable expansion, and emerging markets like Mexico, Poland, and India demonstrated strong growth exceeding 11%.

Greater China's agri-food and seafood imports totaled Can$373.5 billion in 2023, driven by Brazil's dominance as the top supplier, holding a 22.1% market share and a robust 17.6% CAGR. The US, despite trade tensions, remained a key player with a 13.7% share and 15.8% CAGR. Regional suppliers like Australia, New Zealand, and Thailand captured substantial market shares, reflecting growing demand for premium products. Canada, with a 3.9% share, showed strong performance in specific categories such as canola seed, where it commanded 100.0% of the market, and barley (23.0%), though its presence in major categories like soybeans, food preparations, and frozen beef remained minimal.

China's import landscape is shaped by rising domestic demand for premium, traceable food products, geopolitical partnerships with Brazil and Russia, and a strategy to diversify food sources to ensure food security amid global volatility. Key products like soybeans, frozen beef, and maize continue to drive imports, alongside niche items like durians and frozen poultry cuts and offal.

Canada's agri-food and seafood exports to Greater China in 2023 totaled Can$14.7 billion, with canola seed dominating the portfolio. Other significant exports included barley, durum wheat, and lobsters. Canada's opportunities lie in expanding market share in sectors like peas, frozen beef, and seafood, while mitigating declines in processed products like canola oil.

Provincially, Saskatchewan led Canada's exports to China, followed by Alberta and Manitoba, with Manitoba achieving an impressive 35.6% CAGR. Despite some declines from provinces like Nova Scotia and Quebec, Canada remains well-positioned to expand its market share, especially in high-potential sectors such as pulses, seafood, and premium products like maple and ginseng.

 

Global trade overview of agri-food and seafood

In 2023, global agri-food and seafood imports reached Can$2.8 billion, growing at a CAGR of 6.8% since 2019. Greater China (including Mainland China, Hong Kong, Macau, and Taiwan) led with a market share of 13.2% and a CAGR of 9.8%, followed by the US with 10.9% and a CAGR of 8.3%. Germany, the Netherlands, France, and the UK maintained solid positions with growth rates of around 6-7%. Italy (9.1%) and Spain (9.9%) also saw significant expansion. Emerging markets like Mexico (11.9%), Poland (11.3%), and India (11.6%) demonstrated strong growth.

Top 20 global agri-food and seafood import markets in 2023 (Can$ billions)
Country 2019 2020 2021 2022 2023 CAGR* % 2019-2023 Marker share % in 2023
World 2,169.3 2,219.4 2,438.7 2,815.5 2,825.8 6.8 100.0
Greater China 256.6 282.7 331.6 364.2 373.5 9.8 13.2
United States 223.4 231.2 257.3 308.8 306.7 8.3 10.9
Germany 141.7 147.8 153.2 168.6 185.0 6.9 6.5
Netherlands 98.0 102.9 109.5 123.9 129.2 7.2 4.6
France 85.2 86.9 93.2 103.2 112.9 7.3 4.0
United Kingdom 89.1 90.5 85.6 102.8 112.8 6.1 4.0
Japan 99.5 95.7 97.1 110.1 105.1 1.4 3.7
Italy 67.9 66.9 72.6 85.3 96.3 9.1 3.4
Spain 56.0 54.8 61.7 74.8 81.6 9.9 2.9
Belgium 53.0 55.6 59.9 65.9 70.3 7.3 2.5
Canada (11th) 52.2 53.7 57.1 67.3 68.9 7.2 2.4
Mexico 37.9 36.1 45.6 57.2 59.4 11.9 2.1
South Korea 44.0 44.9 50.2 60.9 57.9 7.1 2.0
Poland 32.2 35.2 37.3 44.9 49.4 11.3 1.7
Vietnam 35.4 30.1 35.1 49.9 46.8 7.2 1.7
India 29.4 29.0 38.2 48.5 45.6 11.6 1.6
Indonesia 26.9 26.3 31.1 37.4 38.0 9.0 1.3
Saudi Arabia 29.1 28.1 27.5 36.9 36.9 6.1 1.3
Turkey 22.0 23.0 25.8 35.0 35.4 12.6 1.3
Russia 40.4 40.5 43.3 35.4 35.2 −3.4 1.2

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

Greater China's agri-food and seafood import market

In 2023, Greater China's agri-food and seafood imports reached Can$373.5 billion, with a 9.8% CAGR from 2019. Brazil was the top supplier, holding a 22.1% market share, driven by a robust 17.6% CAGR. The US followed with a 13.7% share, despite a recent decline, achieving a 15.8% CAGR. Australia and Thailand both captured 5.4% of the market, while New Zealand and Canada accounted for 4.2% and 3.9%, respectively. Russia and Viet-Nam showed strong growth with CAGRs of 25.1% and 17.6%. Other notable suppliers included Indonesia, France, and Chile, while Argentina and Germany experienced slight contractions.

Top 20 global suppliers of agri-food and seafood to Greater China in 2023 (Can$ billions)
Country 2019 2020 2021 2022 2023 CAGR* % 2019-2023 Market share % in 2023
World 256.6 282.7 331.6 364.2 373.5 9.8 100.0
Brazil 43.3 51.6 60.2 71.3 82.7 17.6 22.1
United States 28.5 39.2 56.2 61.6 51.2 15.8 13.7
Australia 18.0 15.9 15.4 18.3 20.3 3.1 5.4
Thailand 11.9 13.5 17.8 19.1 20.3 14.2 5.4
New Zealand 13.8 13.9 16.1 17.4 15.6 3.1 4.2
Canada (6th) 10.7 10.5 11.7 10.7 14.7 8.2 3.9
Indonesia 8.9 8.9 12.8 14.8 14.6 13.0 3.9
Russia 4.9 5.6 5.5 8.1 12.0 25.1 3.2
France 8.4 8.8 11.1 9.3 11.3 7.6 3.0
Viet-Nam 5.5 6.4 6.2 9.2 10.5 17.6 2.8
Chile 6.8 7.0 7.7 9.0 7.9 4.0 2.1
Argentina 9.1 8.9 8.9 11.0 7.8 −3.9 2.1
Netherlands 5.7 6.4 6.2 6.1 5.9 0.8 1.6
Japan 4.8 5.1 5.8 6.0 5.6 3.5 1.5
India 4.1 4.2 5.9 5.7 5.3 6.8 1.4
Malaysia 4.3 5.0 5.2 6.2 5.3 5.5 1.4
Ecuador 3.1 2.7 3.1 5.0 5.2 14.4 1.4
Ukraine 3.3 5.0 6.7 3.9 5.0 10.7 1.3
Germany 4.5 5.4 3.5 3.0 3.7 −4.6 1.0
Spain 3.4 5.9 6.8 4.2 3.7 2.1 1.0

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

Greater China's agri-food and seafood import landscape is shaped by a combination of geopolitical alignment, rising domestic consumer demand, and economic strategies aimed at diversifying food sources to safeguard food security amid global volatility.

Politically, China's strategic partnerships with countries like Brazil and Russia have strengthened, with Brazil becoming the largest supplier in 2023, reflecting robust economic ties and agricultural cooperation. Brazil's 22.1% market share, with a 17.6% CAGR, underscores its crucial role in China's food security strategy (Carla Aranha, 2023), especially amid global uncertainties and trade tensions (DeWaal, Michel and Rao, 2023). Russia's rapid growth (25.1% CAGR) highlights the impact of enhanced bilateral relations, possibly influenced by geopolitical shifts and China's desire to diversify away from traditional Western suppliers like the US (Genevieve &Zhang, 2024). The US remains a significant player with a 13.7% market share, but its growth has slowed in recent years. This could be attributed to the US-China trade tensions and tariffs imposed during the trade war, which have cooled economic cooperation (Tortajada & Zhang, 2022).

Social factors, particularly rising domestic demand for diverse and higher-quality food (Huld & Interesse, 2023), are driving imports from countries like Australia and New Zealand, which supply premium products such as dairy and seafood (David Adamsm 2024, NZTE 2023). China's middle class, coupled with concerns about food safety, has fueled demand for premium, traceable imports from reliable partners. Thailand and Indonesia's strong growth reflects regional trade integration efforts and China's increasing reliance on ASEAN suppliers (ASEAN, 2023).

Economically, China's focus on securing stable food sources in light of global supply chain disruptions is evident. The diversification of suppliers (David Steinberg & Yeling Tan, 2024 ), including Vietnam and Ecuador (with significant CAGRs of 17.6% and 14.4%, respectively), reflects efforts to mitigate risks related to over-reliance on a few key suppliers. At the same time, the global economic downturn and inflationary pressures have affected countries like Argentina (Sonia Avalos, 2024 &LVVN Attaché Network, 2024) which saw declines in market share.

In 2023, Greater China's agri-food and seafood imports totaled Can$373.5 billion, led by soya beans, which accounted for Can$81.9 billion (21.9% of the market) with a robust 14.1% CAGR from 2019 to 2023. Frozen beef followed, contributing Can$18.2 billion (4.9% share) and growing at 10.4%. Maize imports surged with a 50.5% CAGR, reaching Can$13.9 billion (3.7% share). High-demand items like food preparations (Can$10.4 billion, 2.8% share) and fresh durians (Can$9.6 billion, 2.6% share) saw significant growth, with durians posting a 36.1% CAGR. Other notable imports include frozen poultry cuts (Can$6.5 billion), palm oil (Can$7.2 billion), and frozen shrimps (Can$8.1 billion), each contributing around 2% to 1.9% of the market share. Meanwhile, infant food preparations (Can$6.1 billion) and frozen swine meat (Can$4.9 billion) saw declines in market share.

Top 20 agri-food and seafood imports to Greater China in 2023 by HS Code (Can$ billions)
HS Code Description 2019 2020 2021 2022 2023 CAGR* % 2019-2023 Market share % in 2023
Agri-Food and Seafood 256.6 282.7 331.6 364.2 373.5 9.8 100.0
120190 soya beans 48.3 54.3 68.4 80.6 81.9 14.1 21.9
020230 frozen beef 12.2 14.9 15.8 22.3 18.2 10.4 4.9
100590 maize 2.7 4.5 11.7 11.4 13.9 50.5 3.7
210690 food preparations 6.5 7.4 7.8 8.9 10.4 12.6 2.8
081060 fresh durians 2.8 4.1 6.1 6.0 9.6 36.1 2.6
030617 frozen shrimps and prawns 6.1 5.0 5.4 8.3 8.1 7.4 2.2
151190 palm oil 5.6 5.7 7.8 8.1 7.2 6.6 1.9
020714 frozen poultry cuts and offal 4.1 5.8 5.1 6.1 6.5 12.0 1.7
190110 infant food preparations 7.5 7.3 5.9 6.2 6.1 −5.2 1.6
520100 cotton 5.0 4.9 5.2 7.0 5.8 3.7 1.5
100390 barley 2.1 2.5 4.5 2.7 5.1 25.1 1.4
020329 frozen meat of swine 5.7 13.6 10.1 4.7 4.9 −4.1 1.3
120510 low erucic acid rape or colza seeds 1.5 1.6 1.9 2.0 4.7 32.8 1.3
080929 fresh cherries 3.3 3.4 4.7 5.5 4.4 7.8 1.2
230120 fish meal 2.9 2.9 3.7 4.2 4.2 9.9 1.1
100199 wheat and meslin 0.5 1.5 1.9 3.6 4.0 67.7 1.1
020649 edible offal of swine, frozen 3.2 4.3 4.0 3.6 3.8 4.3 1.0
151411 low erucic acid rape or colza oil 1.8 2.1 2.8 2.2 3.6 19.9 1.0
040221 milk and cream 5.0 4.3 5.0 4.8 3.2 −10.5 0.9
220421 wine of fresh grapes 4.7 3.7 4.0 3.6 3.1 −9.8 0.8

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

Greater China's agri-food and seafood import dynamics in 2023 are shaped by various factors. The large middle class and urbanization are driving demand for diverse, premium food products such as soya beans (21.9% market share), frozen beef (4.9%), and fresh durians (2.6%), reflecting preferences for protein-rich diets and exotic fruits. Rising health consciousness and preference for safe, traceable foods have boosted imports of food preparations (12.6% CAGR) and convenient, protein-rich items like frozen poultry cuts (12% CAGR) and frozen shrimps (7.4% CAGR). However, agricultural development in China has lagged behind consumption needs, particularly for soya beans and maize, leading to a 50.5% CAGR for maize imports. Meanwhile, growing demand for plant-based oils has driven imports of rapeseed (32.8% CAGR) and colza oil (19.9% CAGR). Economic challenges have led to fluctuating imports in sectors like frozen swine meat (−4.1% CAGR) and milk (−10.5% CAGR), while wheat imports surged (67.7% CAGR) as China diversifies its food sources amid global food supply chain disruptions.

In 2023, Greater China's agri-food and seafood imports totaled Can$373.5 billion, led by key suppliers such as Brazil (22.1%), the U.S. (13.7%), and Australia (5.5%), with Canada holding a 3.9% share. Canada showed strong performance in specific sectors, commanding 100.0% of the canola seed market (Can$4.7 billion) and 23.0% of the barley market (Can$5.1 billion). It also had a notable presence in frozen pork (7.6%) and low erucic acid rape oil (6.1%). However, Canada's share was minimal in large categories like soya beans (1.6%), food preparations (2.4%), and frozen shrimps (0.06%), and absent in key areas like frozen beef, maize, and infant food preparations.

Greater China's top-20 agri-food and seafood imports and supplying countries in 2023 (Can$ billions)
HS Code Description Import value Top suppliers and market share % Canada's share
1 2 3
Agri-Food and Seafood 373.5 Brazil: 22.1 United States: 13.7 Australia: 5.5 3.9
120190 soya beans 81.9 Brazil: 68.6 United States: 26.1 Argentina: 2.0 1.6
020230 frozen beef 18.2 Brazil: 45.6 Argentina: 14.2 United States: 11.6
100590 maize 13.9 Brazil: 46.5 United States: 27.9 Ukraine: 17.6
210690 food preparations 10.4 United States: 21.0 Australia: 12.7 Germany: 9.9 2.4
081060 fresh durians 9.6 Thailand: 69.1 Vietnam: 30.5 Malaysia: 0.2
030617 frozen shrimps and prawns 8.1 Ecuador: 59.3 India: 13.8 Thailand: 5.4 0.06
151190 palm oil 7.2 Indonesia: 72.6 Malaysia: 27.2 Myanmar: 0.1
020714 frozen poultry cuts and offal 6.5 Brazil: 42.5 United States: 24.6 Thailand: 11.4 0.01
190110 infant food preparations 6.1 Netherlands: 41.2 New Zealand: 29.9 Ireland: 8.1
520100 cotton 5.8 United States: 40.6 Brazil: 27.8 Australia: 14.0
100390 barley 5.1 France: 32.6 Canada: 23.0 Argentina: 20.4 23.0
020329 frozen meat of swine 4.9 Brazil: 34.3 Spain: 22.4 Canada: 7.6 7.6
120510 canola seed 4.7 Canada: 100 100.0
080929 fresh cherries 4.4 Chile: 92.3 United States: 4.0 New Zealand: 1.4 0.3
230120 fish meal 4.2 Peru: 25.5 Vietnam: 13.9 India: 8.8
100199 wheat and meslin 4.0 Australia: 72.0 United States: 11.6 France: 10.4 0.2
020649 edible offal of swine, frozen 3.8 United States: 28.1 Spain: 22.1 Netherland: 10.5 8.1
151411 low erucic acid rape or colza oil 3.6 Russia: 55.5 United Arab Emirates 11.9 Belarus: 10.2 6.1
040221 milk and cream 3.2 New Zealand: 70.3 Australia: 12.9 Netherland: 8.2
220421 wine of fresh grapes 3.1 France: 52.2 Australia: 13.8 Chile: 8.6 0.4
Source: Global Trade Tracker, 2024

Canada's performance

In 2023, Greater China's agri-food and seafood imports from Canada reached Can$14.7 billion, reflecting a CAGR of 8.2% from 2019 to 2023. Canola seed dominated the import portfolio, making up nearly a third of the total share. Soya beans, durum wheat, and barley were also significant contributors.

Canola seed (HS 120510) remained the top agri-food import, with a value of Can$4.7 billion in 2023 and a strong CAGR of 34.7%. This growth can be attributed to increasing demand for oilseeds used in edible oil and meal production. Similarly, soya beans (HS 120190) saw a recovery after a significant dip in 2020, reaching Can$1.3 billion in 2023, though the negative CAGR of −1.2% reflects volatility over the period. Meanwhile, durum wheat (HS 100119) and barley (HS 100390) demonstrated robust growth, with 2023 import values of Can$1.3 billion and Can$1.2 billion, respectively. The consistent rise in these commodities highlights the growing demand for high-quality wheat and barley for food production and animal feed.

Processed products also performed well, with canola oilcake (HS 230641) reaching Can$995.5 million in 2023 and a CAGR of 14.1%. In contrast, canola oil (HS 151411) experienced a steep decline, with a negative CAGR of −32.0%.

The seafood sector showed steady growth, particularly for live, fresh, or chilled lobsters (HS 030632), which reached Can$851.6 million in 2023, with a CAGR of 7.6%. Frozen cold-water shrimps and prawns (HS 030616) also grew, reaching Can$288.8 million with a CAGR of 11.7%. Despite some declines in other categories, such as frozen halibut (HS 030331), which fell by 4.0% CAGR, seafood remains an essential component of Canada's export portfolio to Greater China.

However, certain products experienced more volatility. Dog or cat food (HS 230910), once a growing category, dropped to Can$101.8 million in 2023 with a negative CAGR of −18.1%. Raw bovine/equine hides and skins (HS 410150) also declined slightly, while products like frozen pork cuts (HS 020322) saw mixed performance over the period.

Greater China's topagri-food and seafood imports from Canada Can$ million)
HS Code Description 2019 2020 2021 2022 2023 CAGR* % 2019-2023 Share % in 2023
Agri-Food and Seafood 10,687.3 10,525.0 11,721.2 10,693.5 14,654.5 8.2 100.0
120510 canola seed 1,419.1 1,336.6 1,805.0 1,987.7 4,675.7 34.7 31.9
120190 soya beans 1,405.0 216.1 481.2 708.9 1,340.6 −1.2 9.1
100119 durum wheat 666.5 883.9 1,012.9 1,054.3 1,328.2 18.8 9.1
100390 barley 540.3 649.1 1,257.6 840.1 1,173.0 21.4 8.0
230641 canola oilcake 587.7 620.5 744.5 1,071.8 995.5 14.1 6.8
071310 dried peas 758.7 1,022.5 900.6 969.8 910.5 4.7 6.2
030632 lobsters, live, fresh or chilled 636.0 481.1 698.6 692.8 851.6 7.6 5.8
020329 frozen meat of swine 358.9 810.2 460.0 203.6 368.7 0.7 2.5
020649 edible offal of swine, frozen 240.8 291.2 155.9 137.2 309.1 6.4 2.1
030616 frozen cold-water shrimps and prawns 185.7 136.9 127.5 270.3 288.8 11.7 2.0
210690 food preparations 169.4 212.7 209.1 227.1 247.1 9.9 1.7
030633 crabs, live, fresh or chilled 146.9 117.0 129.0 153.7 236.1 12.6 1.6
151411 canola oil 1,035.5 1,132.2 1,257.1 521.9 221.2 −32.0 1.5
020322 frozen pork cuts 172.5 543.4 349.3 165.8 154.7 −2.7 1.1
121120 ginseng roots 218.9 145.6 147.7 89.4 124.2 −13.2 0.8
410150 raw bovine/equine hides and skins 136.7 93.6 120.9 128.7 117.6 −3.7 0.8
230910 dog or cat food 226.6 474.0 383.6 219.8 101.8 −18.1 0.7
030331 frozen halibut 110.5 55.2 78.1 80.8 93.7 −4.0 0.6
030772 frozen shellfish variety 82.1 61.5 76.4 81.7 78.6 −1.1 0.5
030791 live/fresh molluscs 49.1 40.2 55.0 66.5 72.5 10.2 0.5

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

Greater China's agri-food and seafood import market – Sector prioritization forecast

Utilizing a modeling tool (a quantitative and qualitative quadrant-based analysis to determine and identify Canada's market share in a given international market), Global Analysis (AAFC, Market Access Secretariat) has identified the following sectors (product categories) as those with the most potential (growth patterns) within the Greater China agri-food and seafood import market, while meeting Canada's production capacity to fulfill.

  1. canola products
  2. barley
  3. peas
  4. food preparations
  5. soybeans
  6. frozen beef
  7. durum wheat
  8. lobsters
  9. cold-water shrimps
  10. canary seeds
  11. ginseng roots
  12. sea cucumbers
  13. corn (maize)
  14. shrimps and prawns
  15. crabs
  16. maple products
  17. offal of swine

In 2023, Canada's total agri-food and seafood exports to Greater China reached Can$12,337.4 million, with significant contributions from Saskatchewan (Can$4,399.3 million, 35.7% share), Alberta (Can$3,173.2 million, 25.7% share), and Manitoba (Can$1,635.1 million, 13.3% share). Manitoba led with a remarkable 35.6% CAGR, followed by Saskatchewan's 20.7% CAGR. Nova Scotia and Quebec saw declines, with Nova Scotia's exports slightly dropping and Quebec experiencing flat growth. Other provinces like Ontario, British Columbia, and New Brunswick showed moderate growth, while Prince Edward Island's exports remained stable.

Provincial breakdown of Canada's agri-food and seafood exports to Greater China (Can$ million)
Province 2019 2020 2021 2022 2023 CAGR* % 2019-2023 Share % in 2023
Canada 7,606.3 10,236.0 10,221.4 10,260.1 12,337.4 12.9 100.0
Saskatchewan 2,070.8 3,009.7 3,592.2 3,360.7 4,399.3 20.7 35.7
Alberta 2,049.5 2,788.1 2,714.0 2,662.9 3,173.2 11.6 25.7
Manitoba 483.7 935.4 827.6 1,289.6 1,635.1 35.6 13.3
Nova Scotia 820.9 640.0 726.8 738.0 790.5 −0.9 6.4
Ontario 673.0 789.4 756.5 728.7 715.6 1.6 5.8
British Columbia 596.9 560.5 485.3 527.1 658.5 2.5 5.3
Quebec 592.3 1,262.0 787.9 533.8 582.3 −0.4 4.7
Newfoundland and Labrador 208.5 175.8 217.1 224.8 227.4 2.2 1.8
New Brunswick 74.1 47.3 84.9 157.9 118.6 12.5 1.0
Prince Edward Island 36.6 27.7 29.2 36.6 36.9 0.2 0.3

Source: Global Trade Tracker, 2024

*CAGR: Compound Annual Growth Rate

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Sector Trend Analysis – Trade Overview – Greater China
Global Analysis Report

Prepared by: Zhi Duo Wang, Market Analyst

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