Sector Trend Analysis – Vegetable oil trends in South Korea

Note: This report includes forecasting data that is based on baseline historical data.

Executive summary

In 2021, retail sales of cooking oils in South Korea were valued at US$478.7 million. From 2017 to 2021, sales of cooking oils in the country grew at a compound annual growth rate (CAGR) of 2.6%. Sales of cooking oil are forecast to grow by 1.0% from 2022 to 2026, reaching US$522.3 billion in 2026.

In 2021, CJ Corp, was the biggest player in the cooking oil market in South Korea. The company's sales of edible oils were valued at US$183.6 million, representing a market share of 38.4% in 2021. The company's sales grew by a CAGR of 4.5% from 2017 to 2021, it also increased market share by a CAGR of 1.8% during the same period.

In 2021, Beksul and Ottogi were the two largest cooking oils brand in South Korea with sales valued at US$155.7 million (market share of 32.5%) and US$63.7 million (market share of 13.3%), respectively.

In 2021, sales of cooking oils through non-store retailing were valued US$77.6 million, representing a market share of 16.2%. From 2017 to 2021, sales through this category increased by a CAGR of 16.5% from 2017 to 2021, spearheaded by the increasing importance of e-commerce.

From 2017 to 2020, South Korea's imports of vegetable oils increased by a CAGR of 16.1%. In 2021, Canada was South Korea's fourth largest supplier of vegetable oils. South Korea's imports of Canadian vegetable oils were valued at US$204.2 million. From 2017 to 2021, imports of Canadian vegetable oils increased by a CAGR of 16.5%. In 2021, canola oil was the leading cooking oil commodity imported from Canada, accounting for more than 99.2% of all Canadian vegetable oils imported in South Korea.

 

Retail market

In 2021, retail sales of cooking oils in South Korea were valued at US$478.7 million. Demand for cooking oils remains high due to stronger home consumption amidst the prolonged pandemic period (Euromonitor International, 2021). From 2017 to 2021, sales of cooking oils in the country grew at a CAGR of 2.6%. Sales of cooking oil are forecast to grow by 1.0% from 2022 to 2026, reaching US$522.3 billion in 2026. Other edible oil was the leading category, with sales valued at US$186.7 million in 2021. Sales of other edible oils are forecast to reach US$195.4 million by 2026. Rapeseed oil was the third leading category in terms of sales in 2021, which were US$91.1 million, from US$130.5 million in 2017, a decrease of 8.6% during this period. Sales of rapeseed oil are forecast to reach US$95.1 million by 2026. In the past five years, sales of olive oil recorded the highest growth, with a CAGR of 17.4%.Sales of olive oil is forecast to grow at a CAGR of 4.9% from 2022 to 2026, reaching US$ 110.4 million in 2026.

Retail sales of cooking oils in South Korea, in US$ millions historical and forecast
Category 2017 2021 CAGR* % 2017-2021 2022 2026 CAGR* % 2022-2026
Total cooking oils 431.4 478.7 2.6 502.0 522.3 1.0
Soy oil 82.2 93.2 3.2 97.2 96.0 −0.3
Rapeseed oil 130.5 91.1 −8.6 90.8 95.1 1.2
Olive oil 43.3 82.2 17.4 91.0 110.4 4.9
Corn oil 12.6 15.5 5.3 16.2 15.7 −0.8
Sunflower oil 9.6 10.0 1.0 9.8 9.6 −0.5
Other edible oil* 153.2 186.7 5.1 197.0 195.4 −0.2

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Other edible oil includes vegetable and seed oil such as coconut oil, grapeseed oil, groundnut oil, sesame oil and walnut oil, as well as blended oils which contain less than 50% of any single type of oils broken down into the researched oil categories

Company landscape

In 2021, CJ Corp, was the biggest player in the cooking oil market in South Korea. The company's sales of edible oils were valued at US$183.6 million, representing a market share of 38.4% in 2021. The company's sales grew by a CAGR of 4.5% from 2017 to 2021, it also increased market share by a CAGR of 1.8% during the same period.

Sajohaepyo Corp was the second leading category in terms of sales in 2021 with US$83.6 million, representing a market share of 17.5%. From 2017 to 2021, the company's sales and market share of cooking oils increased at a CAGR of 3.0% and 0.3% respectively.

Ottogi Foods Co Ltd was the third-largest company in the cooking oils market in South Korea in 2021, with retail sales estimated at US$69.5 million, representing a 14.5% market share. From 2017 to 2021, the company's sales of cooking oil declined by a CAGR of 3.4%.

Retail sales of cooking oils in South Korea by company, in US$ millions, historical
Company name 2017 2018 2019 2020 2021 CAGR* % 2017-2021
CJ Corp 153.8 157.6 148.6 162.0 183.6 4.5
Sajohaepyo Corp 74.4 71.9 67.8 74.1 83.6 3.0
Ottogi Foods Co Ltd 79.7 80.6 65.0 64.7 69.5 −3.4
Daesang Corp 34.8 34.1 27.6 25.5 27.1 −6.1
Dongwon Group 20.3 19.5 16.6 15.6 16.2 −5.5
Borges International Group SL 1.7 1.8 2.0 3.0 4.0 23.9
Deoleo SA 0.4 0.4 0.5 0.3 0.2 −15.9
Others 66.3 66.7 71.4 81.4 94.6 9.3
Total 431.4 432.7 399.4 426.6 478.7 2.6

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Retail sales of cooking oils in South Korea by company, share in %, historical
Company name 2017 2018 2019 2020 2021 CAGR* % 2017-2021
CJ Corp 35.7 36.4 37.2 38.0 38.4 1.8
Sajohaepyo Corp 17.3 16.6 17.0 17.4 17.5 0.3
Ottogi Foods Co Ltd 18.5 18.6 16.3 15.2 14.5 −5.9
Daesang Corp 8.1 7.9 6.9 6.0 5.7 −8.4
Dongwon Group 4.7 4.5 4.1 3.7 3.4 −7.8
Borges International Group SL 0.4 0.4 0.5 0.7 0.8 18.9
Deoleo SA 0.1 0.1 0.1 0.1 0.0 −100.0
Others 15.4 15.4 17.9 19.1 19.8 6.5

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Brand landscape

In 2021, Beksul and Ottogi were the two largest cooking oils brand in South Korea with sales valued at US$155.7 million (market share of 32.5%) and US$63.7 million (market share of 13.3%), respectively. Haepyo was the third-largest brand in terms of sales in 2021 with US$52.9 million, representing a market share of 11.1%.

From 2017 to 2021, sales of Beksul increased by 3.3% and the brand experienced a market gain of 0.5% during this period. Sales of Ottogi cooking oils decreased by 1.5% during this period, and the company saw a market loss of 4.1%. On the other hand, sales of Haepyo cooking oils increased by 4.2% and the brand experience a market growth of 1.6% between 2017 and 2021.

Retail sales of cooking oils in South Korea by brand, in US$ millions, historical
Company Name 2017 2018 2019 2020 2021 CAGR* % 2017-2021
Beksul (CJ Corp) 137.0 140.8 126.9 137.8 155.7 3.3
Ottogi (Ottogi Foods Co Ltd) 67.8 69.7 57.8 58.7 63.7 −1.5
Haepyo (Sajohaepyo Corp) 44.9 44.6 43.1 47.0 52.9 4.2
Dongwon (Dongwon Group) 20.3 19.5 16.6 15.6 16.2 −5.5
Chungjungone (Daesang Corp) 6.5 6.8 6.3 6.9 8.1 5.7
Borges (Borges International Group SL) 1.7 1.8 2.0 3.0 4.0 23.9
Carapelli (Deoleo SA) 0.4 0.4 0.4 0.3 0.2 −15.9
Others 152.8 149.0 146.4 157.3 177.9 3.9

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Retail sales of cooking oils in South Korea by brand, share in %, historical
Brand 2017 2018 2019 2020 2021 CAGR* % 2017-2021
Beksul (CJ Corp) 31.8 32.5 31.8 32.3 l32.5 0.5
Ottogi (Ottogi Foods Co Ltd) 15.7 16.1 14.5 13.8 13.3 −4.1
Haepyo (Sajohaepyo Corp) 10.4 10.3 10.8 11.0 11.1 1.6
Dongwon (Dongwon Group) 4.7 4.5 4.1 3.7 3.4 −7.8
Chungjungone (Daesang Corp) 1.5 1.6 1.6 1.6 1.7 3.2
Borges (Borges International Group SL) 0.4 0.4 0.5 0.7 0.8 18.9
Carapelli (Deoleo SA) 0.1 0.1 0.1 0.1 0.0 −100.0
Others 35.4 34.4 36.6 36.9 37.2 1.2

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Distribution channel

The overwhelming majority of cooking oils were sold though store-based retailing. In 2021, sales through store-based retailing were valued at US$401.2 million, representing a market share of 83.8%. Within this category, grocery retailers were leading in terms of sales, with US$391.6 million, representing a market share of 81.3% of total cooking oil sales, followed by mixed retailers with sales valued at US$9.6 million (market share of 2.0%).

In 2021, sales of cooking oils through non-store retailing were valued US$77.6 million, representing a market share of 16.2%. From 2017 to 2021, sales through this category increased by a CAGR of 16.5% from 2017 to 2021, spearheaded by the increasing importance of e-commerce.

Retail sales of cooking oils in South Korea by distribution channel, in US$ millions, historical
Outlet Type 2017 2018 2019 2020 2021 CAGR* % 2017-2021
Store-based retailing 393.4 391.8 354.8 361.2 401.2 0.5
Grocery retailers 390.0 387.7 350.8 353.9 391.6 0.1
Modern grocery retailers 369.0 367.9 333.4 330.6 363.1 −0.4
Convenience stores 16.1 16.6 17.2 20.9 25.4 12.1
Hypermarkets 252.1 248.6 220.5 203.9 220.2 −3.3
Supermarkets 100.8 102.7 95.7 105.8 117.5 3.9
Traditional grocery retailers 21.0 19.8 17.4 23.3 28.5 7.9
Independent small grocers 20.3 19.1 16.8 22.6 27.8 8.2
Other grocery retailers 0.7 0.7 0.7 0.7 0.8 3.4
Mixed retailers 3.4 4.1 3.9 7.3 9.6 29.6
Non-store retailing 38.0 40.9 44.7 65.4 77.6 19.5
E-Commerce 38.0 40.9 44.7 65.4 77.6 19.5

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Retail sales of cooking oils in South Korea by distribution channel, share in %, historical
Outlet 2017 2018 2019 2020 2021 CAGR* % 2017-2021
Store-based retailing 91.2 90.5 88.8 84.7 83.8 −2.1
Grocery retailers 90.4 89.6 87.8 83.0 81.8 −2.5
Modern grocery retailers 85.5 85.0 83.5 77.5 75.8 −3.0
Convenience stores 3.7 3.8 4.3 4.9 5.3 9.4
Hypermarkets 58.4 57.4 55.2 47.8 46.0 −5.8
Supermarkets 23.4 23.7 24.0 24.8 24.5 1.2
Traditional grocery retailers 4.9 4.6 4.4 5.5 6.0 5.2
Independent small grocers 4.7 4.4 4.2 5.3 5.8 5.4
Other grocery retailers 0.2 0.2 0.2 0.2 0.2 0.0
Mixed retailers 0.8 0.9 1.0 1.7 2.0 25.7
Non-store retailing 8.8 9.5 11.2 15.3 16.2 16.5
E-Commerce 8.8 9.5 11.2 15.3 16.2 16.5

Source: Euromonitor International, 2022

*CAGR: Compound Annual Growth Rate

Trade overview

In 2021, South Korea was a net importer of cooking oils, its imports valued at US$1.9 billion while its exports were valued at US$35.6 million. In 2021, palm oil and its fractions were leading in terms of imports values with US$661.6 million, representing 34.9% of total vegetable oils imports in the country. From 2017 to 2020, South Korea's imports of vegetable oils increased by a CAGR of 16.1%. Among South Korea's cooking oil commodities, sunflower-seed, safflower or cotton-seed oil is the commodity that recorded the highest growth between 2017 and 2021 with a CAGR of 21.6%, while groundnut oil and its fractions recorded the largest decline with a CAGR of 2.3%.

South Korea imports of vegetable oils[1] from the world, in US$ million, historical
HS code Description 2017 2018 2019 2020 2021 CAGR* % 2017-2021
1511 Palm oil 359.7 388.3 348.7 404.4 661.6 16.5
1507 Soya-bean oil 266.9 239.8 263.4 312.3 575.3 21.2
1514 Rape, colza or mustard oil 118.6 108.1 123.7 113.9 226.6 17.6
1515 Fixed vegetable fats and oils, including jojoba oil 96.4 93.6 102.8 107.2 135.2 8.8
1513 Coconut "copra", palm kernel or babassu oil 96.5 89.1 58.6 61.6 109.2 3.2
1509 Olive oil 65.8 74.6 66.9 79.1 107.0 12.9
1512 Sunflower-seed, safflower or cotton-seed oil 31.0 35.9 43.2 47.2 67.9 21.6
1510 Other oils 5.9 8.5 7.5 6.5 10.7 16.2
1508 Groundnut oil 0.1 0.2 0.2 0.2 0.1 −2.3
Total 1,040.9 1,038.1 1,015.0 1,132.6 1,893.6 16.1

Source: Global Trade Tracker, 2022

1: for the purpose of this report, Global Trade Tracker's use of "vegetable oil products" was defined using the following HS codes: 1507-1515, inclusively.

*CAGR: Compound Annual Growth Rate

In 2021, Indonesia was South Korea's largest supplier of vegetable oils. Imports from Indonesia were valued at US$427.6 million, followed by Malaysia with imports valued at US302.2 million, and the United States with imports valued at US$265.7 million. Among South Korea's top 10 suppliers of vegetable oils, Philippines recorded the largest growth between 2017 and 2021 with a CAGR of 139.4%, followed by Ukraine (CAGR of 60.4%) and Vietnam (CAGR of 33.7%). In 2021, Canada was South Korea fourth largest supplier of vegetable oils with imports valued at US$204.2 million.

Top 10 suppliers of vegetables oils[1] to South Korea, in US$ million, historical
Country 2017 2018 2019 2020 2021 CAGR* % 2017-2021
Indonesia 247.8 299.8 222.4 221.6 427.6 14.6
Malaysia 203.3 172.8 163.9 220.8 302.2 10.4
United States 155.4 201.1 238.3 290.1 265.7 14.4
Canada 110.7 105.0 111.4 97.2 204.2 16.5
Argentina 87.9 16.3 15.8 9.2 203.7 23.4
Spain 77.3 80.7 76.9 87.8 111.3 9.6
Vietnam 26.0 24.1 4.9 9.5 83.1 33.7
Italy 26.3 31.0 30.7 31.9 46.0 15.0
Philippines 1.1 0.7 6.3 18.4 36.0 139.4
Ukraine 5.3 7.4 12.8 18.5 34.9 60.4
Total - imports from the world 1,040.9 1,038.1 1,015.0 1,132.6 1,893.6 16.1

Source: Global Trade Tracker, 2022

1: for the purpose of this report, Global Trade Tracker's use of "vegetable oil products" was defined using the following HS codes: 1507-1515, inclusively.

*CAGR: Compound Annual Growth Rate

Canadian performance

In 2021, Canada was South Korea's fourth largest supplier of vegetable oils. South Korea's imports of Canadian vegetable oils were valued at US$204.2 million. From 2017 to 2021, imports of Canadian vegetable oils increased by a CAGR of 16.5%. In 2021, canola oil was the leading cooking oil commodity imported from Canada, accounting for more than 99.2% of all Canadian vegetable oils imported in South Korea. Imports of Canadian canola oil were valued at $US202.6 million in 2021, followed by fixed vegetables fats and oils, with imports valued at US$1.5 million. Imports of Canadian canola oil grew by a CAGR of 18.0% between 2017 and 2021, while imports of fixed vegetable fats and oils increased by 7.0%.

South Korea's imports of vegetable oils[1] from Canada, in US$, historical
HS code Description 2017 2018 2019 2020 2021 CAGR* % 2017-2021
1514 Rape, colza or mustard oil 104,639,209 96,739,169 110,956,508 96,803,378 202,648,691 18.0
1515 Fixed vegetable fats and oils, including jojoba oil 1,140,976 714,638 417,171 394,839 1,493,719 7.0
1512 Sunflower-seed, safflower or cotton-seed oil 1,019 4,999 32,693 42,483 69,060 186.9
1509 Olive oil 505 964 3,049 2,852 17,659 143.2
1510 Other oils 772 1,474 1,597 2,640 2,344 32.0
1513 Coconut "copra", palm kernel or babassu oil 132 7,916 5,323 111 130 −0.4
1511 Palm oil 0 11 11 0 0
1507 Soya-bean oil 4,936,738 7,537,497 0 0 0
Total 110,719,351 105,006,668 111,416,352 97,246,303 204,231,603 16.5

Source: Global Trade Tracker, 2022

1: for the purpose of this report, Global Trade Tracker's use of "vegetable oil products" was defined using the following HS codes: 1507-1515, inclusively.

*CAGR: Compound Annual Growth Rate

New product launches

According to Mintel's global new products database (GNPD), there were 471 new cooking oil products launched in South Korea from 2017 to 2021. In 2021, the top five claims of cooking oils offered were organic, premium, kosher ethical - environmentally friendly package, and ethical - recycling. The top brands were Beksul, Queensbucket, Olitalia, Only Price and Fratelli Mantova Sprayleggero Interestingly, the majority of new cooking oil products were launched through Internet/mail order with 50 in 2021 launches, followed by department store with 9 products launched.

Product launch analysis of cooking oils in South Korea, 2017 to 2021 by attribute type, item count
Product attributes Yearly launch counts
2017 2018 2019 2020 2021
Yearly product launches 81 75 118 117 80
Top five store types
Internet/mail order 4 13 35 71 50
Department store 15 27 23 21 9
Supermarket 23 9 35 12 7
Mass merchandise / hypermarket 33 18 16 11 0
Natural/health food store 6 5 6 1 3
Top five brands
Beksul 3 3 4 4 3
Queensbucket 2 0 7 2 1
Olitalia 2 2 0 3 3
Only Price 5 0 4 0 0
Fratelli Mantova Sprayleggero 0 0 4 5 0
Top launch types
New product 49 45 65 64 48
New variety / range extension 17 21 29 41 18
New packaging 9 8 21 10 12
Relaunch 6 1 3 2 2
Top five claims
Organic 16 11 16 14 17
Premium 5 9 24 21 6
Kosher 4 4 13 15 17
Ethical - environmentally friendly package 8 5 7 11 8
Ethical - recycling 8 5 7 11 7
Top five ingredients
Extra virgin olive oil 5 6 16 29 21
Olive oil 4 5 15 24 19
Sesame seed 15 12 16 12 11
Avocado oil 6 9 13 7 6
Perilla seed 11 10 12 5 3
Price in US dollars (Group)
4.87-8.86 23 18 40 35 11
8.87-12.86 18 20 29 29 23
12.87-16.86 17 17 17 20 19
16.87-23.00 10 11 10 18 12
0.87-4.86 12 4 19 12 3
Source: Mintel, 2022

Examples of new products

Premium Sunflower Oil

Source: Mintel, 2022
Company Moguchon
Manufacturer B&B Korea
Brand Moguchon
Category Oils
Store name Naver
Store type Internet / mail order
Date published February 2022
Launch type New product
Price in local currency KRW5300.00
Price in US dollars 4.42
 

Moguchon Premium Sunflower Oil is now available. The product comprises 100% original sunflower oil, is suitable for all types of cooking, and retails in a 500 millilitre pack bearing the HACCP logo.

Organic Soy Bean Oil

Source: Mintel, 2022
Company Jules Brochenin
Manufacturer Jules Brochenin
Brand Jules Brochenin
Category Oils
Store name www.kurly.com
Store type Internet / mail order
Date published July 2021
Launch type New variety / range extension
Price in local currency KRW9900.00
Price in US dollars 8.65
 

Jules Brochenin Organic Soy Bean Oil is now available. This product is made with 100% organic soy and retails in a 1000 millilitre pack bearing the EU Organic logo and the AB - Agriculture Biologique (Organic Agriculture) label.

Canola Oil

Source: Mintel, 2022
Company Home Plus
Manufacturer Borges Agricultural & Industrial Edible Oils
Brand Homeplus Signature
Category Oils
Location of manufacture Spain
Import status Imported product
Store name www.homeplus.co.kr
Store type Internet / mail order
Date published December 2020
Launch type New variety / range extension
Price in local currency KRW3490.00
Price in US dollars 3.22
 

Homeplus Signature Canola Oil contains 100% Spanish canola oil. It can be used to fry, stir-fry, roast and dress, and retails in a 1 litre pack bearing a QR code.

Sesame Oil

Source: Mintel, 2022
Company CJ CheilJedang
Manufacturer CJ CheilJedang
Brand Beksul Chamjinhan
Category Oils
Store name Lotte Mart
Store type Supermarket
Date published July 2019
Launch type New product
Price in local currency KRW9900.00
Price in US dollars 8.55
 

Beksul Chamjinhan Sesame Oil is made with 100% cold pressed sesame powder to offer the natural rich flavour of sesame. The product retails in a 430 millilitre bottle bearing the HACCP logo.

Hemp Seed Oil

Source: Mintel, 2022
Company Nothern Nutraceuticals
Manufacturer Nothern Nutraceuticals
Brand NorthemEdge
Category Oils
Location of manufacture Canada
Import status Imported product
Store name Shinsegae Department Store
Store type Department store
Date published January 2018
Launch type New product
Price in local currency KRW9980.00
Price in US dollars 9.27
 

NorthemEdge Hemp Seed Oil is said to be a premium oil from Canada made from hemp grown in the heart of the Canadian prairies. The product can be easily added to salad dressings, pasta, vegetables, smoothies, soups and sauces, and retails in a 250 millilitre pack.

For more information

The Canadian Trade Commissioner Service:

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For additional information on Seoul Food & Hotel 2022, please contact:

Ben Berry, Deputy Director
Trade Show Strategy and Delivery
Agriculture and agri-food Canada
ben.berry@agr.gc.ca

Resources

  • Global Trade Tracker, 2022
  • Euromonitor International, December 2021, Edible oils in South Korea
  • Euromonitor International, 2022
  • Mintel Global New Products Database, 2022

Sector Trend Analysis – Vegetable oil trends in South Korea
Global Analysis Report

Prepared by: Zhiduo, Wang, Market Analyst

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