Sector Trend Analysis – Cooking oil trends in Indonesia

Note: This report includes forecasting data that is based on baseline historical data.

Executive summary

Indonesia has witnessed long-term growth in its-middle-class consumer base, positively influencing consumer spending. Millennials (aged 25-39) currently represent a large proportion of the overall consumer market. They enjoy trying new products and services and are willing to spend money in order to save time.

Palm was the largest processed (oil) crop in Indonesia with a production of 44.8 million tonnes in 2020, representing the largest increase in compound annual growth rate (CAGR) of 9.0% from 31.7 million tonnes processed in 2016.

The global market for cooking oils has experienced positive growth with a moderate compound annual growth rate (CAGR) of 10.1% as imports have increased from US$77.5 billion in 2017 to US$125.6 billion in 2022.

Indonesia was the fifty-fourth largest global market for cooking oils and experienced a substantial increase in CAGR of 21.4% as imports increased from US$94.3 million in 2017 to US$248.5 million in 2022 (0.2% market share in 2022). Canada in comparison, was the twenty-seventh largest global market for cooking oils with import values of US$1.1 billion (0.9% market share) in 2022, representing a moderate increase in CAGR of 13.7% from imports valued at US$574.4 million in 2017.

The cooking oil retail market in Indonesia was valued at US$3.7 billion in 2022. The top cooking oil categories in Indonesia, in terms of retail value sales in 2022, was predominantly palm oil (94.9% market share) increasing at a CAGR of 20.2% from US$1.4 billion in 2017, followed by olive oil valued at US$115.4 million (3.1% market share), representing an increase in CAGR of 13.0% from US$62.6 million in 2017 and other edible oil with values of US$41.2 million (1/1% market share) and increasing in CAGR by 7.5% from US$28.7 million in 2017.

Growth in the cooking oil category is expected to remain relatively positive (6.5%), as retail sales reach US$5.0 billion by 2027. Indofood Sukses Makmur Tbk PT (Brand name; Bimoli and Happy) was the largest cooking oil company in Indonesia with retail sales of US$1.3 billion (36.0% market share) in 2022.

According to Mintel's Global New Products Database (GNPD), there were 453 new cooking oil food products launched in Indonesia between January 2017 and December 2022.

 

Indonesian market and consumer overview

Economy, finance and trade

According to Euromonitor International, following a contraction of 2.1% in 2020 due to the emerging pandemic, real GDP in Indonesia increased by 3.5% over 2021 to 3.8%. The economy expanded at a faster rate throughout 2022 at 4.9% as stronger private consumption and investment, increased exports, robust industrial activity and supportive macroeconomic policy measures helped to accelerate recovery. Relatedly, under the National Medium-Term Development Plan 2020-2024, the country aims to increase prosperity, improve infrastructure, increase investment in human capital and enhance public services, planning to become a developed economy by 2045. Indonesia also increased value-added-tax (VAT) from 10.0% to 11.0% in April 2022 and will further increase the VAT to 12.0% in 2025.

In January 2022, the Regional Comprehensive Economic Partnership (RCEP) came into effect creating a new Asia-Pacific trading bloc between the 10 ASEAN (Association of Southeast Asian Nations) countries, Australia, China, Japan, New Zealand and South Korea. The RCEP is expected to boost Indonesia's economic development and promote stronger trading relationships between members through tariff reductions and simplification of trading rules (Euromonitor International 2022).

Income and expenditure

The average gross annual income in Indonesia was US$3,074 in 2021 and is anticipated to reach US$6,555 by 2040. The population aged 30-34 is forecast to remain the highest income earners per capita over 2021-2040 while the consumer group aged 35-39 will be prevalent in the top-income band (those with an annual gross income over US$250,001), influencing luxury spending patterns in Indonesia (Euromonitor International 2022).

Private consumption growth remained hindered due to the pandemic which effected economic and labour market recovery. During 2021-2040, private consumption is expected to increase by 144% in real terms due to improving living standards, low household indebtedness as well as a large and expanding middle class, accounting for 52.5% of GDP in 2040. Food and non-alcoholic beverages remains the largest consumer spending category in Indonesian (roughly US$3,000 per household in 2021 and is forecast to reach US$6,100 per household by 2040), followed by the transportation and hotels and catering consumer spending categories (Euromonitor International 2022).

The Jawa Barat region is anticipated to remain the largest consumer market in Indonesia by 2040, accounting for 19.6% of total consumer expenditure while Rau, one of the richest provinces in Indonesia due to its abundant natural resources, is projected to attain the most rapid expansion as a consumer market in the forecast period (Euromonitor International 2022).

Households

The number of households in Indonesia is anticipated to expand by 15.2% over the forecast period, reaching 80.5 million by 2040 due to the prevailing traditional lifestyle of marrying and having children young (the average age at first marriage for women is 21.0 years and 2.0 years for men in 2021) (Euromonitor International 2022).

Couples with children are expected to be the fastest-growing household type, expanding 16.6% between 2021-2040 and will retain the highest spending power among household types, mainly due to its larger size. Singleton households in comparison, will attain the fastest spending growth, with expenditure per household increasing by more than three times over the forecast period (Euromonitor International 2022).

In 2021, 57.9% of the Indonesian population was living in urban areas and will increase to 67.2% of the total population by 2040. Relatedly, disposable income per household in urban areas was 58.5% higher than in rural areas in 2021 and will only be 15.4% higher in 2040 as more rural capital investments and economic support schemes lessen the income gap between urban and rural areas (Euromonitor International 2022).

Consumers

Indonesia has witnessed long-term growth in its-middle-class consumer base, positively influencing consumer spending. The presence of the pandemic however has hindered economic and labour market recovery and encouraged cautious and conscientious consumer spending (Euromonitor International 2022).

Indonesia's population is forecast to increase 14.2% to reach 319 million and attain a median age of 35.1 by 2040, signifying the country's growing, and relatively youthful, consumer market potential. Millennials (aged 25-39) currently represent a large proportion of the overall consumer market. They enjoy trying new products and services and are willing to spend money in order to save time, while Gen Z (aged 15-24) are the thriftiest, leading a minimalist lifestyle (Euromonitor International 2022).

According to Euromonitor Voice of the Consumer: Lifestyles Survey 2022, the global pandemic focused the consumers attention on their diets and eating habits, and consumers sought to bolster their general health and immunity by consuming healthier food and beverages. In addition, 67% of consumers report that they look for healthy ingredients in food and beverages, and 43% say they actively monitor the calories in the food that they eat. In terms of Indonesian cooking and eating habits, home food deliveries are popular as fast-paced lifestyles leave less time for cooking at home (Euromonitor International 2022).

Production (cooking oils)

Oil palm fruit was the largest crop produced in Indonesia with 256.6 million tonnes recorded in 2021, representing an increase in CAGR of 1.3% from 243.7 million tonnes produced in 2017. Maize (corn) was the second largest crop with production of 20.0 million tonnes in 2021, despite declining in CAGR by 8.8% from 28.9 million tonnes in 2017. Soybean production experienced the largest decline in CAGR of 10.3% as crop production decreased from 538,729 tonnes in 2017 to 348,000 tonnes in 2021 (previous attempts to increase soybean production in Indonesia has been challenged by policies that favour or provide incentives (Government support structures ranging from fertilizer, seeds, improved infrastructure, and minimum farm gate prices) for corn and paddy production. Relatedly, demand for local rice and corn are also comparatively stronger than for soybeans, as local beans tend to be smaller and carry colour characteristics that are less desirable for the production of tempeh (tempeh and tofu are staples of the Indonesian diet). (United States Department of Agriculture (USDA); March 16, 2021)

Crop production (top) in Indonesia from 2017 to 2021, measured in tonnes
Crops (tonnes) 2017 2018 2019 2020 2021 CAGR* % 2017-2021
Oil palm fruit 243,721,458 247,486,951 248,348,605 250,039,391 256,591,203 1.3
Maize (corn)[1] 28,924,015 30,253,938 19,650,000 24,687,000 20,010,000 −8.8
Groundnuts 849,000 886,000 725,000 715,000 759,000 −2.8
Green corn (maize)[1] 690,000 768,814 612,120 636,198 653,822 −1.3
Soybeans[1] 538,729 953,571 424,000 273,000 348,000 −10.3

Source: FAOSTAT Agricultural Production (crops and livestock products), 2023

*CAGR: Compound Annual Growth Rate

1: Crops also produced in Canada

Palm was the largest processed (oil) crop in Indonesia with a production of 44.8 million tonnes in 2020, representing the largest increase in CAGR of 9.0% from 31.7 million tonnes processed in 2016. According to the USDA, favourable weather conditions, higher palm oil prices (leading to increasing harvest efficiency and production), and increased fertilizer use were expected to increase the production of palm oil in Indonesia to 45.5 million tonnes during 2021/22 (USDA; March 16, 2021). The USDA also reports that palm oil for food use was also expected to increase to 6.1 million tonnes in 2021/22 due to greater demand from the food service sector and increased use in processed products. Continued strong demand for home consumption was also expected as total food consumption was forecast to reach 5.8 million tonnes in 2020/21. Relatedly, the supply and availability of palm oil can also be effected.

Recently, Indonesia implemented an export ban on palm oil effective April 28th to May 22nd 2022, during a period when commodities and vegetable oil prices were already elevated, in order to ensure the provision of an affordable, and sufficient domestic supply of cooking oil for Indonesia, and end of Ramadan celebrations. Earlier, in January 2022, the Ministry of Trade imposed a requirement to register and approve the export of palm oil, which included a requirement for an Independent Statement Letter indicating that the exporter has met, and distributed palm oil for domestic needs, at a regulated price. Exporters were also required to include a sales contract in addition to an export plan, and domestic distribution plan for a period of six months (Canadian Trade Commissioner Service: Indonesia, April 2023). Currently, in 2023, Indonesia has modified their trade rules permitting exporters to ship just six times their domestic palm oil sales volume, less than a fourth-quarter 2022 ratio of eight times their domestic palm oil sales volume. (Reuters, January 2023). Moreover, the country has also implemented the B35 mandate in 2023 which stipulates that diesel (a derivative and non-edible use of palm oil) sold has to contain 35% palm-based fatty acid methyl ester. The Indonesian Biofuel Producers Association reports that the mandate will now utilize 11.4 million tonnes in palm oil in 2023, representing an increase from the 9.6 million tonnes in 2022 under the country's B30 measure (Reuters, January 2023).

Palm kernel is the second largest processed (oil) crop with 4.4 million tonnes in 2020, increasing by a CAGR of 6.7% from 3.4 million tonnes in 2016, while coconut oil experienced the largest decline in CAGR (12.4%) as volume decreased from 1.0 million tonnes in 2016 to 599,000 tonnes in 2020. Similarly, soybean oil production also declined in CAGR by 3.2% during the same period.

Palm kernel oil is used in personal home-care products such as butter, soaps and cosmetics. In the food sector, palm kernel oil serves as a cheaper replacement for coconut oil and substitute for cocoa butter in chocolate confectionery (USDA, March 16, 2021). In regards to palm kernel oil production, the USDA (Post) has estimated production to reach 5.2 million tonnes by 2021/22, based upon 11.9 million tonnes of crushed palm kernels in 2021/22.

Top processed (oil) crops in Indonesia from 2016 to 2020, measured in tonnes
Crops (tonnes) 2016 2017 2018 2019 2020 CAGR* % 2016-2020
Oil, palm 31,730,961 37,965,224 40,567,230 47,120,247 44,759,147 9.0
Oil, of palm kernel 3,434,900 3,889,400 4,364,500 4,577,600 4,448,900 6.7
Oil, coconut 1,019,000 968,000 951,000 895,000 599,000 −12.4
Oil, soybean[1] 447,706 440,674 507,002 447,769 393,473 −3.2
Oil, groundnut 24,870 26,661 27,020 26,625 24,681 −0.2

Source: FAOSTAT Agricultural Production (crops and livestock products), 2023

*CAGR: Compound Annual Growth Rate

1: Crops also produced in Canada

Global trade overview of cooking oils

The global market for cooking oils has experienced positive growth with a moderate CAGR of 10.1% as imports have increased from US$77.5 billion in 2017 to US$125.6 billion in 2022. India was the largest global market for cooking oils in 2022 with imports valued at US$21.5 billion, (17.1% market share) representing a CAGR of 12.7% from US$11.8 billion in 2017, followed by the United States (U.S) with imports valued at US$11.9 billion (9.4% market share) and increase in CAGR of 12.8% from US$6.5 billion in 2017 and China, with import values of US$11.5 billion (9.2% market share) in 2022.

Indonesia was the fifty-fourth largest global market for cooking oils and experienced a substantial increase in CAGR of 21.4% as imports increased from US$94.3 million in 2017 to US$248.5 million in 2022 (0.2% market share in 2022). Canada in comparison, was the twenty-seventh largest global market for cooking oils with import values of US$1.1 billion (0.9% market share) in 2022, representing a moderate increase in CAGR of 13.7% from imports valued at US$574.4 million in 2017.

Cooking oil[1] imports by top global markets (based on 2022 imports) - Historical imports in US$ billions, growth and market share
Country 2017 2018 2019 2020 2021 2022 CAGR* % 2017-2022 Market share (%) in 2022
Global total 77.5 75.1 71.2 78.7 113.8 125.6 10.1 100.0
India 11.8 10.1 9.7 10.5 17.3 21.5 12.7 17.1
United States 6.5 6.3 5.7 6.0 8.9 11.9 12.8 9.4
China 7.2 7.3 8.7 9.9 13.4 11.5 9.9 9.2
Netherlands 4.5 4.2 3.9 4.4 5.8 6.0 5.8 4.8
Italy 4.2 3.9 3.6 3.7 4.6 5.2 2.4 4.1
Germany 3.0 2.6 2.4 2.6 3.5 4.5 8.9 3.6
Spain 2.9 2.8 2.3 2.8 3.6 4.4 8.5 3.5
Turkey 1.3 1.0 1.0 1.4 2.3 3.8 23.4 3.0
Pakistan 1.9 2.1 1.9 2.2 3.5 3.4 16.2 2.7
Malaysia 1.3 1.3 1.2 1.5 2.4 3.1 19.3 2.5
Canada (27) 0.6 0.6 0.6 0.7 0.8 1.1 13.7 0.9
Indonesia (54) 0.1 0.1 0.2 0.1 0.2 0.2 21.4 0.2

Source: Global Trade Tracker, 2023

1: For the purpose of this report, 'cooking oil' is defined by HS codes 1507 to 1515, inclusively.

*CAGR: Compound Annual Growth Rate

Indonesian trade overview of cooking oils

Indonesia is a net exporter of cooking oils. In 2022, Indonesia's cooking oil trade surplus was US$30.7 billion with imports of US$248.5 million and exports of US$30.9 billion. Palm oil (HS code: 1511) was Indonesia's largest cooking oil export with values of US$27.8 billion (89.8% market share), followed by palm kernel oil (HS code: 1513) with values of US$3.1 billion (10.1% market share) in 2022.

In terms of cooking oil imports, Indonesia imported US$248.5 million, 118.4 million kilograms from global markets in 2022. The top three suppliers of cooking oils to Indonesia were the Philippines with a 40.0% market share equivalent to US$98.3 million, 53.5 million kilograms, followed by Malaysia with a 20.0% market share, equal to US$49.6 million, 23.3 million kilograms, and Thailand, representing a 12.0% market share with US$30.0 million, 16.6 million kilograms in 2022.

Top imported cooking oils to Indonesia in 2022 were coconut, palm kernel oil (HS code: 1513) valued at US$103.5 million, 56.4 million kilograms, followed by soybean oil and its fractions (HS code: 1507) valued at US$63.9 million, 34.5 million kilograms and fixed vegetable fats and oils (HS code: 1515) with values of US$30.5 million, 9.8 million kilograms.

Indonesian top cooking oil imports by HS code, and supplying countries in 2022 -Import values in US$ millions and volume in million kilograms
HS code Description Import value (US$M) Import volume (million kilograms) Top suppliers and market value share Canada value share (%)
1 2 3
Cooking oils total 248.5 118.4 Philippines: 40.0% Malaysia: 20.0% Thailand: 12.0% 0.1
1513 Coconut, palm kernel oil 103.5 56.4 Philippines: 95.0% India: 3.7 Papua New Guinea: 0.8
1507 Soybean oil and its fractions 63.9 34.5 Malaysia: 46.3% Thailand: 43.4% Australia: 4.5%
1515 Fixed vegetable fats and oils, including jojoba oil 30.5 9.8 Malaysia: 1.1% Belgium: 12.7% China: 11.5% 0.2
1514 Rape, colza or mustard oil and its fractions 20.3 8.7 Australia: 51.0% Malaysia: 39.7% Singapore: 4.9% 1.3
1512 Sunflower, safflower seed oil 15.0 6.0 Malaysia: 40.4% France: 27.6% Turkiye: 11.0%
1509 Olive oil and its fractions 13.2 2.5 Italy: 44.4% Spain: 44.3% Egypt: 6.2%
1511 Palm oil and its fractions 1.4 0.4 Malaysia: 44.7% China: 42.1% Singapore: 4.9%
1510 Other oils and their fractions 0.6 0.2 Spain: 62.1% Italy: 36.2% Turkiye: 1.7%
1508 Groundnut oil and its fractions 0.1 0.0 Germany: 81.3% India: 5.9% United States: 5.7%
Source: Global Trade Tracker, 2023

Canada's performance

Indonesian imports from Canada

Indonesia was the fifty-fourth largest global market for cooking oils with imports valued at US248.5 million, 118.4 million kilograms in 2022. Of these imports, Canada was the twenty-third largest supplier to Indonesia (representing a 0.1% market share) with imports valued at US$311,143, and 92,820 kilograms in 2022. Indonesia's cooking oil imports from Canada included rape, colza or mustard oil and its fractions, (HS code: 1514) valued at US$266,591 and 91,220 kilograms, (85.7% market share), and fixed vegetable fats and oils (HS code: 1515) with values of US$44,552, and 1,600 kilograms (14.3% market share) in 2022. Of note, canola and soybean oils are often considered healthy, alternative cooking oils as they contain more monounsaturated and polyunsaturated (better-for-you), and less saturated fats (American Heart Association, April 2018). Cooking oil imports from Canada, particularly canola and soybean oils, can be viewed as a healthy alternative to the prevalence of palm oil in the Indonesian market, and represent an export opportunity for Canada, as a trusted and capable supplier, of edible oils to Indonesia and the surrounding ASEAN region. While it is recognized that the benefits of canola oil are not well known amidst most Indonesian consumers, canola oil has developed into a niche market for some consumers (expatriates, and environmentalists concerned with deforestation, often associated in palm oil production) that is anticipated to gradually increase within this market segment in the future. (Canadian Trade Commissioners Service: Indonesia, April 2023).

Indonesian top cooking oil imports by HS code, from Canada in 2022 Import values in US$, volume in kilograms (kg) and market share
HS Code Description Import value (US$) Import volume (kg) Market value share (%)
Cooking Oil Total 311,143 92,820 100.0
1514 Rape, colza or mustard oil and its fractions 266,591 91,220 85.7
1515 Fixed vegetable fats and oils, including jojoba oil 44,552 1,600 14.3
Source: Global Trade Tracker, 2023

Indonesian import requirements

The Government of Indonesia (GOI) requires all food and beverage products, in retail packaging and food additives, to obtain a distribution authorization form from the National Agency for Drug and Food Control (BPOM) before entering the market. BPOM will issue a registration approval number for products that meet the necessary requirements for distribution by issuing a ML (Makanan Luar) number for imported products and a MD (Makanan Dalam) number for domestically produced products (USDA, June 29, 2018).

The food safety control system in Indonesia for processed food and beverages involves a broad range of pre-market and post-market controls. Pre-market controls evaluate the food safety of products to ensure compliance with safety, quality, nutrition, and labeling requirements prior to retail while post-market controls, such as on site retail sampling, are conducted after products are distributed in the market and/or retail outlets. The National Agency for Drug and Food Control (BPOM) places greater emphasis on the pre-market control due to the wide area of coverage and the sheer geographical nature of Indonesia (USDA, June 29, 2018).

The most recent registration procedures are cited in BPOM Regulation No. 27/2017. The process can be conducted online through E-Registration (e-reg), via http://e-reg.pom.go.id. The registration process is determined and categorized based on risk level (high, medium, low/very low-risk) of the product and detailed requirements from the food manufacture/supplier and product samples are needed for the registration process. Once approved, product registration is valid for 5 years (USDA, June 29, 2018). Updated technical information for requirements and regulations on food and agriculture products required by the Government of Indonesia, USDA; Indonesia: Food and Agricultural Import Regulations and Standards Country Report - December 27, 2021).

Of note, a local agent or importer typically applies for, and supports the registration process (USDA, June 29, 2018). That being said, it is important for interested Canadian suppliers to work closely with Trade Commissioners to help find qualified importing partners, who understand and will assist to ensure, that Indonesian prevailing import requirements, and related duties for their specific products, are met. It is also important to note and appreciate the value of commitment, and market development and intelligence needed to access and evaluate the Indonesian market and market participants, who may yield a price and freight advantage due to their proximity to Indonesia.

Canada's export market

Canada, similar to Indonesia, is a net exporter of cooking oils. In 2022, Canada enjoyed a cooking oil trade surplus of US$4.0 billion with imports of US$1.1 billion, and exports valued at US$5.1 billion. Canola oil (HS code: 1514) was the largest cooking oil exported with values of US$4.8 billion (94.4% market share,) followed by soybean oil (HS code: 1507) with values of US$188.0 million (3.7% market share) in 2022.

The U.S was the largest market for Canadian cooking oils (81.3% market share) valued at US$4.1 billion, 2.2 billion kilograms, followed by Mexico (6.6% market share) with values of US$335.4 million, 187.3 million kilograms and China (5.7% market share) valued at US$288.6 million, 186.4 million kilograms in 2022. In comparison, Indonesia was the thirty-fifth largest market (0.0% market share) for Canadian cooking oils with values of US$159,790 and 87,174 kilograms in 2022.

Canada's cooking oil exports to top global markets in 2022, US$ million and volume in million kilograms
Country Export value (US$ M) Export volume (million kilograms) Market value share (%) in 2022
Global Total 5,078.5 2,833.6 100.0
United States 4,128.1 2,240.4 81.3
Mexico 335.4 187.3 6.6
China 288.6 186.4 5.7
Korea 145.7 98.0 2.9
Chile 75.5 53.9 1.5
Japan 38.2 23.3 0.8
Taiwan 15.4 10.2 0.3
Hong Kong 13.4 8.5 0.3
Colombia 11.5 8.2 0.2
United Arab Emirates 8.0 5.6 0.2
Indonesia (35) 0.2 0.1 0.0
Source: Global Trade Tracker, 2023

Indonesia was the thirty-fifth largest export market for Canadian cooking oils in 2022. The top (and only) supplying Canadian province to the Indonesian market was Saskatchewan occupying a 100.0% market share in 2022. The only cooking oil export from Canada to Indonesia was rape, colza or mustard oil and its fractions (HS code: 1514) with values of US$159,790 and 87,174 kilograms in 2022.

Canada's top cooking oil exports to Indonesia by supplying provinces in 2022 -Export values in US$ million and volume in million kilograms (kg)
HS code Description Export value (US$) Export volume (kg) Top provincial suppliers and market value share
Cooking Oils total 159,790 87,174 Saskatchewan: 100.0
1514 Rape, colza or mustard oil and its fractions 159,790 87,174 Saskatchewan: 100.0
Source: Global Trade Tracker, 2023

Retail markets

Global retail sales of cooking oil

Global retail sales of cooking oils have increased moderately in CAGR by 11.2% from US$71.2 billion in 2017 to US$121.0 billion in 2022 and are expected to increase at an additional CAGR of 8.8% as retail sales are expected to attain US$184.3 billion by 2027. India was the largest global market for cooking oil with retail sales of US$24.6 billion (20.4% market share), followed by China with values of US$17.8 billion (14.7% market share) and Brazil, with retail sales of US$6.6 billion (5.4% market share) in 2022.

Indonesia was the fifth largest global retail sales market for cooking oils (after the United States) with values of US$3.7 billion, representing a 3.0% market share in 2022. Indonesia experienced a significant increase in CAGR of 19.6% as retail sales grew from US$1.5 billion in 2017 and are expected to further improve with an increase in CAGR of 6.5% in the forecast period as retail sales are anticipated to achieve US$5.0 billion by 2027. In comparison, Canada was the thirty-eighth largest retail sales market for cooking oils, accounting for a 0.4% retail sale market share with values of US$513.9 million in 2022. Similarly, Canada is also expected to achieve positive growth, albeit at a lower rate, with an increase in CAGR of 5.7% in the forecast period as retail sales attain US$676.8 million by 2027.

Cooking oil retail value sales by top global markets (based on 2022 sales) - Historical and forecast retail value sales in US$ millions and growth
Geography 2017 2022 CAGR* % 2017-2022 2023 2027 CAGR* % 2022-2027
World 71,191.4 120,969.0 11.2 132,095.6 184,258.5 8.8
India 12,333.7 24,645.1 14.8 27,634.3 40,408.7 10.4
China 14,826.7 17,754.9 3.7 18,100.7 20,810.3 3.2
Brazil 2,257.1 6,571.8 23.8 7,216.4 9,602.8 7.9
United States 3,630.5 5,366.7 8.1 6,027.3 7,091.7 5.7
Indonesia (5) 1,500.4 3,670.8 19.6 3,909.4 5,019.0 6.5
Russia 1,664.6 3,008.1 12.6 3,228.8 4,887.7 10.2
Turkiye 595.9 2,882.6 37.1 3,846.9 6,720.9 18.4
Spain 2,018.9 2,642.5 5.5 2,693.1 3,002.3 2.6
Italy 2,343.9 2,585.8 2.0 2,758.0 3,063.4 3.4
Vietnam 1,203.1 2,447.2 15.3 2,618.8 3,618.4 8.1
Canada (38) 373.0 513.9 6.6 554.9 676.8 5.7

Source: Euromonitor International, 2023

*CAGR: Compound Annual Growth Rate

Association of Southeast Asian Nations retail sales of cooking oil

The Association of Southeast Asian Nations (ASEAN) retail sales of cooking oils have increased moderately in CAGR by 15.3% from US$5.2 billion in 2017 to US$10.6 billion in 2022 and are expected to increase at an additional CAGR of 5.1% as retail sales are to attain US$13.6 billion by 2027. Indonesia was the largest ASEAN market for cooking oils with retail sales of US$3.7 billion (34.6% market share), followed by Vietnam with values of US$2.4 billion (23.1% market share) and the Philippines, with retail sales of US$1.6 billion (15.2% market share) in 2022.

Cooking oil retail value sales by top ASEAN markets (based on 2022 sales) - Historical and forecast retail value sales in US$ millions and growth
Geography 2017 2022 CAGR* % 2017-2022 2023 2027 CAGR* % 2022-2027
ASEAN (total) 5,204.0 10,610.9 15.3 10,998.1 13,620.4 5.1
Indonesia 1,500.4 3,670.8 19.6 3,909.4 5,019.0 6.5
Vietnam 1,203.1 2,447.2 15.3 2,618.8 3,618.4 8.1
Philippines 965.0 1,615.9 10.9 1,507.4 1,556.0 −0.8
Thailand 599.0 1,300.8 16.8 1,348.3 1,625.1 4.6
Malaysia 404.8 675.5 10.8 687.7 763.0 2.5
Myanmar 348.0 595.6 11.3 645.5 697.7 3.2
Cambodia 103.9 200.8 14.1 172.4 218.4 1.7
Singapore 60.9 74.1 4.0 77.2 90.5 4.1
Laos 14.7 24.7 10.9 25.7 26.2 1.2
Brunei Darussalam 4.2 5.5 5.5 5.7 6.1 2.1

Source: Euromonitor International, 2023

*CAGR: Compound Annual Growth Rate

Indonesian retail sales of cooking oil

The cooking oil retail market in Indonesia was valued at US$3.7 billion in 2022. During the 2017-2022 period, this market grew at a measurable CAGR of 19.6% from US$1.5 billion in 2017, with exceptionally higher growth between 2021 to 2022 (52.0%) as values increased from US$2.4 billion to US$3.7 billion. Palm oil in particular, experienced the largest annual growth rate (55.0%) as retail values increased from US$2.2 billion in 2021 to US$3.5 billion in 2022.

The top cooking oil categories in Indonesia, in terms of retail value sales in 2022, was predominantly palm oil (94.9% market share) increasing at a CAGR of 20.2% from US$1.4 billion in 2017, followed by olive oil valued at US$115.4 million (3.1% market share), representing an increase in CAGR of 13.0% from US$62.6 million in 2017 and other edible oil with values of US$41.2 million (1/1% market share) and increasing in CAGR by 7.5% from US$28.7 million in 2017.

The Indonesian consumer favours palm oil as their preferred edible oil and use it daily in their cooking. The demand for palm oil is also supported by its extensive availability (distribution), variety in brand selection and its affordable pricing (recently impacted by the supply shortages incurred by Russia's war in Ukraine). Relatedly, government implementation of effective short-term policies to reconcile oil demand with supply has been measured (Euromonitor International, 2022). Consumers and foodservice members also use unbranded palm oil sold by weight, as it is more affordable and available in convenient channels such as warung (small local grocers) or took kelontongan (convenience stores) outlets (Euromonitor International, 2022).

Alternatives to palm oil, such as olive oil and other edible oils (virgin coconut oil and avocado oil), are a healthy, available and more expensive option reserved primarily for more affluent consumers with higher disposable income levels (Euromonitor International, 2022). Euromonitor International notes that palm oil will remain the dominant category in cooking oils within the forecast period and will play a key role in expanding edible oils overall.

Over the forecast period, consumers will continue to look for healthier and often pricier, options, such as olive oil and grape seed oil, while price conscious consumers will purchase the more economical vegetable and seed oil, including palm oil, as an affordable option. Relatedly, consumers are also likely to look for value-for-money options such as a products package size or private label alternatives (Euromonitor International, 2022).

Growth in the cooking oil category is expected to remain relatively positive (6.5%), as retail sales reach US$5.0 billion by 2027, despite recent lower retail demand as more consumers spend less time at home, and as foodservice demand stabilizes. As within the historic period, most cooking oil categories will experience positive and slightly larger increases in CAGR , with the exception of palm oil, which is expected to attain a lower CAGR of 6.0%, in the forecast period. Olive oil in particular, is expected to increase at the larger CAGR of 15.5% achieving US$237.7 million by 2027, while corn oil is also expected to perform well attaining an increase in CAGR of 10.5% with values of US$22.7 million by 2027.

Cooking oils in Indonesia: retail value sales by category - Historic retail sales in US$ millions (fixed 2022 exchange rate)
Category 2017 2018 2019 2020 2021 2022
Cooking Oils (total) 1,500.4 1,749.9 1,864.4 2,104.6 2,414.7 3,670.8
Olive Oil 62.6 68.2 77.1 87.9 100.6 115.4
Corn Oil 10.2 10.9 11.5 12.2 13.0 13.8
Palm Oil 1,386.7 1,627.3 1,729.6 1,955.3 2,248.6 3,485.4
Rapeseed Oil
Soy Oil 12.1 12.6 13.1 13.6 14.2 14.9
Sunflower Oil
Other Edible Oil[1] 28.7 30.8 33.0 35.5 38.2 41.2

Source: Euromonitor International, 2023

1: includes vegetable and seed oil such as coconut oil, grapeseed oil, groundnut oil, sesame oil and walnut oil, as well as blended oils which contain less than 50% of any single type of oils broken down into the researched oil categories.

Cooking oils Indonesia: retail value sales by category -Historical retail value sales growth (%)
Category Annual growth (%) 2021-2022 CAGR* % 2017-2022 Total growth (%) 2017-2022
Cooking Oils (total) 52.0 19.6 144.7
Olive Oil 14.7 13.0 84.3
Corn Oil 6.2 6.2 35.3
Palm Oil 55.0 20.2 151.3
Rapeseed Oil
Soy Oil 4.9 4.3 23.1
Sunflower Oil
Other Edible Oil 7.9 7.5 43.6

Source: Euromonitor International, 2023

*CAGR: Compound Annual Growth Rate

Cooking oils in Indonesia: retail value sales by category - Forecast retail sales in US$ millions (fixed 2022 exchange rate)
Category 2023 2024 2025 2026 2027
Cooking Oils (total) 3,909.4 4,165.8 4,431.8 4,713.1 5,019.0
Olive Oil 132.8 153.1 176.8 204.7 237.7
Corn Oil 15.2 16.8 18.6 20.5 22.7
Palm Oil 3,700.8 3,930.3 4,165.3 4,410.9 4,675.2
Rapeseed Oil
Soy Oil 16.2 17.6 19.1 20.8 22.6
Sunflower Oil
Other Edible Oil 44.5 48.0 51.9 56.2 60.9
Source: Euromonitor International, 2023
Cooking oils in Indonesia: retail value sales by category -Forecast retail value sales growth (%)
Category Annual growth (%) 2022-2023 CAGR* % 2022-2027 Annual growth (%) 2022-2027
Cooking Oils (total) 6.5 6.5 36.7
Olive Oil 15.1 15.5 106.0
Corn Oil 10.1 10.5 64.5
Palm Oil 6.2 6.0 34.1
Rapeseed Oil
Soy Oil 8.7 8.7 51.7
Sunflower Oil
Other Edible Oil 8.0 8.1 47.8

Source: Euromonitor International, 2023

*CAGR: Compound Annual Growth Rate

Competitive landscape

The Indonesian cooking oil market remained a fragmented industry throughout 2017 to 2022. Indofood Sukses Makmur Tbk PT (Brand name; Bimoli and Happy) was the largest cooking oil company in Indonesia with retail sales of US$1.3 billion (36.0% market share), while Wilmar International Ltd (Brand name; Sania and Fortune), the second largest cooking oil company, attained US$671.6 million (18.3% market share) in 2022. Of interest, Duogo is the main Canadian oil brand in the market supplying the majority of canola oil available, and is imported by Pandurasa Kharisma (Canadian Trade Commissioners Service: Indonesia, April 2023).

Due to the uncertain economic environment created by the pandemic, many companies have implemented the use of digital marketing and social media to promote their products and brands. Bimoli, for example, has established a partnership with Chef Steby who shares cooking tips and recipe which has helped to boost consumer engagement and increase sales through social media platforms such as Instagram, YouTube, and Facebook.

Top cooking oil companies in Indonesia in 2022 - Retail value sales in US$ millions (fixed 2022 exchange rate) and market share
Company Retail sales (US$ millions) Market share (%)
Total 3,670.8 100.0
Indofood Sukses Makmur Tbk PT 1,322.7 36.0
Wilmar International Ltd 671.6 18.3
Bina Karya Prima PT 658.6 17.9
Golden Agri-Resources Ltd 573.7 15.6
Pabrik Minyak Goreng Barco PT 95.0 2.6
Deoleo SA 59.1 1.6
Mikie Oleo Nabati Industri PT 50.6 1.4
Bright Food (Group) Co Ltd 47.0 1.3
Others 192.5 5.2
Source: Euromonitor International, 2023

Retail distribution channels

The majority of Indonesia's cooking oil market is distributed through Grocery Retailers (Retail Offline) versus E-Commerce. Grocery retailers for cooking oils accounted for a 92.3% market share in 2022, declining from 99.5% held in 2017, while e-commerce retail increased its market share representation from 0.5% held in 2017 to 7.7% in 2022 by offering lower shipping costs.

Of interest, small local grocers and convenience stores were the predominant distribution channels for cooking oils representing market shares of 73.2% and 7.5% respectively, in 2022. Euromonitor International notes that small local grocers will remain the dominant distribution channel for edible oils, mainly supported by high volume sales of palm oil. Further, the retail pricing of palm oil is more affordable through this channel, which is particularly important given the price-sensitivity of many consumers. In addition, smaller consumer foodservice operators such as street vendors, often purchase their cooking ingredients through small local grocers instead of larger foodservice distributors which require a large minimum purchase order (Euromonitor International, 2022).

In terms of particular cooking oil categories and retail distribution channels, cooking oil products such as olive oil, virgin coconut oil and avocado oil have a much narrower distribution range than palm oil, especially in channels such as supermarkets, small local grocers, and convenience stores, limiting the potential influence of the health and wellness trend on sales (Euromonitor International, 2022).

Distribution channels for cooking oils in Indonesia - Retail value sales in US$ millions and market share
Outlet Type 2017 2022
Actual Share % Actual Share %
Retail Channels Total 1,500.4 100.0 3,670.8 100.0
Retail Offline 1,493.4 99.5 3,388.1 92.3
Grocery Retailers 1,493.4 99.5 3,388.1 92.3
Convenience Retail 91.6 6.1 276.2 7.5
Convenience Stores 91.6 6.1 276.2 7.5
Supermarkets 109.6 7.3 252.0 6.9
Hypermarkets 74.9 5.0 174.5 4.8
Small Local Grocers 1,217.4 81.1 2,685.4 73.2
Retail E-Commerce 7.0 0.5 282.6 7.7
Source: Euromonitor International, 2023

Health and wellness cooking oils

The presence of the pandemic has served to increase the existing awareness of the importance of health and wellness and its impacts on the consumer's lifestyle and eating habits (Euromonitor International, 2022). Further, in 2020, the Indonesian Government introduced a guideline advising that all cooking oils need to be fortified with added vitamins in order to improve the overall health of the Indonesian population.

The health and wellness cooking oil retail market in Indonesia was valued at US$2.6 billion in 2022. During the 2018-2022 period, this market grew at a moderate CAGR of 10.5% from US$1.7 billion in 2018, exhibiting annual growth of 11.6% from US$2.3 billion in 2021.

Fortified/Functional (FF) Edible oils (FF Vegetable and Seed Oil) was the largest health and wellness cooking oil category in Indonesia with retail values of US$2.5 billion (95.7% market share) in 2022, while the naturally healthy (NH) edible oil (NH Olive Oil) category experienced the largest increase in CAGR (12.5%) increasing from US$69.3 million in 2018 to US$110.9 million in 2022. Growth in Indonesia's health and wellness cooking oil category is expected to increase at a larger CAGR of 12.2%, as retail sales reach US$4.1 billion by 2026, as consumers continue to look for edible oils that are perceived to be healthier and attributed to positive health claims (Euromonitor International, 2022).

Health and Wellness Cooking oils in Indonesia: retail value sales by category - Historic retail sales in US$ millions (fixed 2022 exchange rate)
Category 2018 2019 2020 2021 2022
Health and Wellness Edible Oil by Type (total) 1,734.8 1,846.1 2,084.4 2,321.0 2,590.4
Fortified/Functional[1] (FF) Edible Oil 1,665.5 1,767.8 1,995.0 2,221.8 2,479.5
Naturally Healthy[2] (NH) Edible Oils 69.3 78.4 89.3 99.2 110.9
Organic[3] Edible Oil

Source: Euromonitor International, 2023

1: Fortified/Functional (as defined by Euromonitor International) - products to which health ingredients and/or nutrients have been added.

2: Naturally Healthy (as defined by Euromonitor International) - products naturally containing a substance that improves health and wellbeing beyond the product's pure caloric value.

3: Organic (as defined by Euromonitor International) - those products which have been produced, stored, processed, handled and marketed in accordance with precise technical specifications (standards) and certified as organic by a certification body.

Health and wellness cooking oils Indonesia: retail value sales by category - Historical retail value sales growth
Category Annual growth (%) 2021-2022 CAGR* % 2018-2022 Total growth (%) 2018-2022
Health and Wellness Edible Oil by Type (total) 11.6 10.5 49.3
Fortified/Functional (FF) Edible Oil 11.6 10.5 48.9
Naturally Healthy (NH) Edible Oils 11.8 12.5 60.0
Organic Edible Oil

Source: Euromonitor International, 2023

*CAGR: Compound Annual Growth Rate

Health and Wellness Cooking oils in Indonesia: retail value sales by category -Forecast retail sales in US$ millions (fixed 2022 exchange rate)
Category 2023 2024 2025 2026[a]
Health and Wellness Edible Oil by Type (total) 2,892.2 3,241.9 3,644.7 4,098.1
Fortified/Functional (FF) Edible Oil 2,767.6 3,101.7 3,486.7 3,919.8
Naturally Healthy (NH) Edible Oils 124.6 140.2 158.1 178.3
Organic Edible Oil

Source: Euromonitor International, 2023

a: Latest data availability

Health and Wellness Cooking oils in Indonesia: retail value sales by category -Forecast retail value sales growth (%)
Category Annual growth (%) 2022-2023 CAGR* % 2022-2026 Total growth (%) 2022-2026
Health and Wellness Edible Oil by Type (total) 11.7 12.2 58.2
Fortified/Functional (FF) Edible Oil 11.6 12.1 58.1
Naturally Healthy (NH) Edible Oils 12.4 12.6 60.8
Organic Edible Oil

Source: Euromonitor International, 2023

*CAGR: Compound Annual Growth Rate

New product launch analysis

The global pandemic has intensified the importance of maintaining a nutritious diet. The vast majority of adults in the Asia-Pacific region are aspiring to eat more healthy and are taking a more holistic approach to their wellbeing. Functional foods are expected to perform well as a means of supporting mental and physical health in a preventive and convenient manner. From November 2021 to October 2022, launches of cooking oils with functional claims such as cardiovascular and antioxidant health claims have been increasing in the Asia-Pacific region (Mintel, January 2023).

According to Mintel's Global New Products Database (GNPD), there were 453 new cooking oil food products launched in Indonesia between January 2017 and December 2022. The number of yearly product launches has decreased slightly in growth by a CAGR of 3.8% from the largest launch of 85 cooking oil products in 2017 to its most recent launch of 70 cooking oil products in 2022. Of note, new product launches of cooking oils experienced the largest increase in growth rate (13.0%) from 2018 to 2019 as product launches increased from 67 to 76 products, and has since contracted in growth by 11.0% from 79 products released in 2021 to 70 products released in 2022.

Olitalia, Bertolli and Pietro Coricelli, were top brands of newly released cooking oil product launches while halal (223 products), kosher (55 products) and social media (49 products) were top claims associated with new products released during the prescribed period. The majority of top price groupings for cooking oils in $USD were 0.23¢ - $4.24 and $4.25 - $8.24 representing 74.2% of price groupings available, followed by $8.25 - $12.24.

Bottle (330 products) and flexible stand-up pouch (80 products) were the predominant package types released, while new packaging (210 products), new product (153 products) and new variety/range extension (68 products) were top launch types released between January 2016 and December 2021.

Unflavoured/plain, chili/chili pepper and garlic were top flavours (including blends), while palm oil, antioxidants and vitamin A were top ingredients identified during this period.

New product launches of cooking oils in Indonesia, January 2017 to December 2022
Product attributes Yearly launch counts Total
2017 2018 2019 2020 2021 2022
Yearly product launches 85 67 76 76 79 70 453
Top brands
Olitalia 3 3 3 3 1 0 13
Bertolli 2 2 4 2 1 1 12
Pietro Coricelli 4 2 4 0 1 0 11
Javara 0 1 3 1 3 0 8
Mazola 5 0 0 1 1 1 8
Top claims
Halal 45 29 41 40 35 33 223
Kosher 11 10 8 13 10 3 55
Social media 5 6 9 12 12 5 49
Vitamin/mineral fortified 11 6 9 14 5 1 46
Organic 1 4 9 9 13 4 40
Top price groupings (US dollars)
0.23 - 4.24 39 23 25 34 25 30 176
4.25 - 8.24 31 31 22 26 29 21 160
8.25 - 12.24 11 7 14 6 10 9 57
12.25 - 16.24 1 5 10 8 4 4 32
16.25 - 24.00 3 1 5 1 6 4 20
Imported status
Not imported 2 2 8 5 4 3 24
Imported 18 19 14 7 13 10 81
Location of manufacturer
Italy 4 5 5 5 4 1 24
Indonesia 2 2 8 5 4 3 24
Spain 8 4 1 0 2 2 17
Malaysia 1 4 3 0 3 3 14
Singapore 2 1 1 1 0 0 5
Top packaged types
Bottle 58 51 63 49 61 48 330
Flexible stand-up pouch 16 12 11 15 9 17 80
Jar 0 0 2 4 8 2 16
Aerosol 1 3 0 7 0 2 13
Flexible 8 0 0 0 0 0 8
Top launch types
New packaging 45 29 41 31 34 30 210
New product 22 21 23 33 28 26 153
New variety/range extension 13 12 7 10 12 14 68
Relaunch 5 5 5 2 5 0 22
Top flavours (including blend)
Unflavoured/plain 75 59 73 67 66 64 404
Chili/chili pepper 1 2 0 2 4 0 9
Garlic 2 0 0 1 3 2 8
Lemon 1 3 0 0 1 0 5
Basil 0 2 0 0 1 0 3
Top ingredients
Palm oil 24 16 11 22 18 22 113
Antioxidants 14 11 8 21 13 18 85
Vitamin A 13 8 8 18 11 15 73
Extra virgin olive oil 16 11 11 13 10 10 71
Olive oil 13 8 8 5 10 8 52
Source: Mintel GNPD, 2023

Examples of new products

Palm Cooking Oil

Source: Mintel Global New Products Database, 2023
Company Industri Nabati Lestari
Brand Nusakita
Category Sauces and seasonings
Sub-category Oils
Market Indonesia
Location of manufacture Indonesia
Import status Not imported
Store type Supermarket
Date published November 2022
Launch type New product
Price in US dollars 2.18
 

Nusakita Minyak Goreng Sawit (Palm Cooking Oil) is now available, and retails in a 2 litre pack. - From the earth - The natural goodness that is processed directly on the archipelago's plantations to produce quality cooking oil - From selected palm - Recyclable pack - Logos and certifications: Halal, SNI, QR code, Bangga Buatan Indonesia (Proudly Indonesian Made)

Extra Virgin Olive Oil

Source: Mintel Global New Products Database, 2023
Company Pandurasa Kharisma
Brand Dougo
Category Sauces and seasonings
Sub-category Oils
Market Indonesia
Store type Internet / mail order
Date published June 2019
Launch type New packaging
Price in US dollars 11.07
 

Dougo Minyak Zaitun (Extra Virgin Olive Oil) has been repackaged. The product retails in a newly designed 1000 millilitre pack.

Blended Cooking Oil

Source: Mintel Global New Products Database, 2023
Company Multimas Nabati Asahan
Brand Wilmar Sania Royale
Category Sauces and seasonings
Sub-category Oils
Market Indonesia
Store type Mass merchandise / hypermarket
Date published March 2020
Launch type Relaunch
Price in US dollars 2.99
 

Wilmar Sania Royale Minyak Goreng Sawit (Blended Cooking Oil) has been relaunched with a new brand name, previously known as Sania Royale, and under a redesigned 2 litre pack bearing the Facebook, Instagram and Twitter links. The halal certified oil is said to be a 3-in-1 blended cooking oil with VCO Innovative products and fortified vitamin A special.

Grapeseed Oil

Source: Mintel Global New Products Database, 2023
Company Pietro Coricelli
Brand Pietro Coricelli
Category Sauces and seasonings
Sub-category Oils
Market Indonesia
Store type Supermarket
Date published July 2019
Launch type New packaging
Price in US dollars 8.63
 

Pietro Coricelli Minyak Biji Anggur (Grapeseed Oil) has been repackaged. The halal, kosher and ISO 9001 certified product is said to be ideal for all cooking uses, is suitable for vegans, and retails in a newly designed 1 litre pack.

Corn Oil

Source: Mintel Global New Products Database, 2023
Company NutriFood
Brand NutriFood
Category Sauces and seasonings
Sub-category Oils
Market Indonesia
Store type Supermarket
Date published June 2019
Launch type New packaging
Price in US dollars 5.41
 

Tropicana Slim Minyak Jagung (Corn Oil) has been repackaged in a newly designed 946 millilitre pack, bearing the Facebook, Instagram and Twitter logos. This halal certified product is said to be made with original selected corn oil, is high in vitamin E, and is suitable for salad dressing, sautéing, frying and baking.

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Resources

Sector Trend Analysis – Cooking oil trends in Indonesia
Global Analysis Report

Prepared by: Laurie Bernardi, International Market Research Analyst

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