Customized Report Service – Baby food trends in Canada, United States, Mexico (CUSMA)

Market snapshot

In 2022, a total of US$11.4 billion of baby food products (including food preparations of cereal, meat, fish, fruit and vegetable for infant or dietetic use) were imported from the world registering a compound annual growth rate (CAGR) decline of 3.5% since 2018. The United States was the 3rd largest import market at a value of US$435.7 million (63.7 thousand tonnes), while Canada ranked as the 9th largest (US$249.7 million, 32.2 thousand tonnes) and Mexico was the 24th largest (US$88.0 million, 8.6 thousand tonnes) in 2022.

Canada's largest importers for these aforementioned baby food products in 2022, were the United States (Can$22.6 million, 3.1 thousand tonnes), China (Can$3.9 million, 679.8 tonnes) and Mexico (Can$1.4 million, 337.5 tonnes) - who entered the market in 2022. Top Canadian baby food exports supplied to the US were homogenized composite food preparation mixtures of two or more ingredients of meat, fish, vegetables or fruit (HS:210420) valued at Can$21.6 million, followed by homogenized vegetables (HS:200510) at Can$1.0 million and homogenized preparations of fruit (HS:200710) valued at Can$5.3 thousand. Canada supplied Mexico infant cereal food preparations of flour, groats, meal, start or malt extract, nowhere else specified (HS:190110) in 2022.

Total global retail sales of baby food products (including milk formula, dried, prepared, other baby food snacks & drinks) reached US$73.2 billion in 2022, which grew by a CAGR of 3.7% (2018 to 2022). In 2022, the United States was the 2nd largest retail market across the world (US$8.5 billion, 11.6% market share), while Mexico ranked in 6th place (US$1.4 billion, 1.9% market share) in terms of value sales in the baby food and milk formula sector. Canada was the 28th largest market at a sales value of US$545.7 million (0.7% market share), representing a CAGR of 1.7% (2018-2022).

Mintel's Global New Products Database (GNPD) indicated that there were 883 new baby food products launched (including new variety/range extension, packaging, formulation or relaunched) in the American market, followed by Canada (425), and Mexico (249) between January 2018 and April 14, 2023. Leading baby food parent companies launching new products (n=533) across North America and Mexico (Q1/Q2-2022 to Q1/Q2-2023), were Nestlé (116), Gerber Products (52), Walmart (46), Hero (44) and Beech-Nut Nutrition (44). Top brands during this period, were Parent's Choice (28), Beech-Nut Naturals (19), Gerber (18), PC Organics (18), and Sprout Organics (17).

Global trade overview of baby food

The global import market for baby food (including food preparations of cereal, meat, fish, fruit & vegetable for infant or dietetic use) has experienced a total decrease in CAGR of −3.5% declining from US$13.1 billion in 2018 to US$11.4 billion in 2022. China was the largest global importer of baby food products valued at US$4.6 billion, (284.8 thousand tonnes), followed by Saudi Arabia with imports valued at US$604.0 million (41.5 thousand tonnes) and the United States (US) with an import value of US$435.7 million (63.7 thousand tonnes) at a total market share of 3.8% in 2022.

Canada in comparison, was the 9th largest market for baby food products (HS codes: 160210, 190110, 200510, 200710, 210420), accounting for 2.2% of the total world market share in 2022 at a value of US$249.7 million (32.2 thousand tonnes). During the same period, Mexico was the 24th largest market for baby food products, accounting for 0.8% of the global market share at a value of US$88.0 million (8.6 thousand tonnes).

The baby food import market in the United States

The top three suppliers of baby food products to the United States were Ireland (US$172.1 million, 16 thousand tonnes), Mexico (US$112.5 million, 24.7 thousand tonnes) and Chile (US$47.7 million, 12.4 thousand tonnes) in 2022. During the same period, Canada was the 6th largest supplier to the United States at a value of US$17.3 million (3.1 thousand tonnes).

Amongst the top 10 markets, Australia registered the largest growth increase (2018 to 2022) at a CAGR of 5,817% (entering the American market in 2021) to reach US$19.8 million in 2022; followed by Austria at a CAGR of 1,397.4% reaching US$2.7 million, and New Zealand at a CAGR of 515.1% (US$9.6 million). Alternatively, Canada was the only leading import market from the United States that registered a negative CAGR of 5.4%, decreasing from a supply value of US$21.6 million in 2018 to US$17.3 million in 2022.

In 2022, imported baby food products (suitable for infants or dietetic purposes) from the United States were infant cereal food preparations of flour, groats, meal, start or malt extract, nowhere else specified (n.e.s.) (HS:190110) valued at US$351.6 million (42.5 thousand tonnes); followed by finely homogenized mixtures of food preparations of two or more ingredients of meat, fish, vegetables or fruit (HS:210420) valued at US$55.7 million (13 thousand tonnes); homogenized preparations of fruit in containers ≤250 grams (HS:200710) valued at US$26.3 million (7.6 thousand tonnes); and homogenized vegetables (not frozen) in containers ≤250 grams (HS:200510) valued at US$2.3 million (537.3 tonnes).

The baby food import market in Mexico

The top three suppliers of baby food products to Mexico were the Netherlands (US$9.5 million, 819.6 thousand tonnes), Germany (US$8.4 million, 694 thousand tonnes) and France (US$2.2 million, 231 thousand tonnes) in 2022. Meanwhile, the United States (US$1.2 million, 63.1 thousand tonnes) was the 4th largest supplier to Mexico in 2022, while Canada (US$4,351) ranked as the 16th largest in 2021.

Note: Tables below were ranked by the top 10 markets in 2021, since several larger baby food markets previously in 2021, reported zero baby food products supplied to Mexico in 2022.

Amongst the top 10 markets, all countries registered 5-year declines other than France that increased by a CAGR of 3.1% (2018-2022). Those markets that registered a negative CAGR by 100% in order of largest to smallest as of 2021 were Spain, Ireland, Argentina, Chile, Poland, Italy and Canada.

In 2022, imported baby food products (suitable for infants or dietetic purposes) from Mexico were infant cereal food preparations of flour, groats, meal, start or malt extract, nowhere else specified (n.e.s.) (HS:190110) valued at US$87.9 million (8.6 thousand tonnes); followed by finely homogenized mixtures of food preparations of two or more ingredients of meat, fish, vegetables or fruit (HS:210420) valued at US$43.9 thousand (6.5 thousand tonnes). Unlike in 2021, Mexico imported zero homogenized infant preparations in containers ≤250 grams of fruit, vegetables or meat in 2022.

Canada's export performance to the United States and Mexico

The top three importers of baby food products from Canada were the United States (Can$22.6 million, 3.1 thousand tonnes), China (Can$3.9 million, 679.8 tonnes) and Mexico (Can$1.4 million, 337.5 tonnes) in 2022.

Amongst the top 10 markets, Mexico registered the largest growth increase (2018-2022) at a CAGR of 295.4%; followed by New Zealand at a CAGR of 28.9% reaching Can$58.6 thousand, and the United Arab Emirates at a CAGR of 25.2% (Can$82.2 thousand). Norway entered the market in 2022, moving into the top ten list as the 7th largest market at a Canadian import value of Can$91.4 million (23.8 tonnes). Alternatively, leading import markets from Canada that registered negative CAGRs between 2018 and 2022 were Jamaica (−25.7%), Taiwan (−17.6%), Barbados (−16.2%), and the United States (−5.3%).

The United States

In 2022, Canada's exports of baby food products (suitable for infants or dietetic purposes) to the United States were homogenized composite food preparation mixtures of two or more ingredients of meat, fish, vegetables or fruit in containers ≤250 grams (HS:210420) valued at Can$21.6 million (3.0 thousand tonnes); followed by homogenized vegetables (not frozen) in containers ≤250 grams (HS:200510) valued at Can$1.0 million (101.6 tonnes); homogenized preparations of fruit in containers ≤250 grams (HS:200710) valued at Can$5.3 thousand (181 kilograms); and infant cereal food preparations of flour, groats, meal, start or malt extract, nowhere else specified (n.e.s.) (HS:190110) valued at Can$3.1 thousand (28 kilograms).

Mexico

In 2022, Canada's exports of baby food products (suitable for infants or dietetic purposes) to Mexico was for infant cereal food preparations of flour, groats, meal, start or malt extract, nowhere else specified (HS:190110) valued at Can$1.4 million (337.5 tonnes); and only in 2019, homogenized preparations of fruit in containers ≤250 grams (HS:200710) valued at Can$22.0 thousand (8.1 tonnes).

Global retail sales of baby food

Total global retail sales of baby food products (including milk formula) increased by a CAGR of 3.7% from US$61.2 billion in 2017 to US$73.2 billion in 2022 and is expected to stabilize at a moderate 5-year period growth of 3.5% to reach US$86.8 billion in 2027. China was the largest retail sale market for baby food products at a value of US$30.1 billion (41.2% market share), followed by the United States at US$8.5 billion (11.6% market share, 4.2% CAGR) and Indonesia valued at US$2.7 billion (3.6% market share) in 2022.

In 2022, Mexico was the 6th largest global baby food market at a retail sales value of US$1.4 billion with a market share of 1.9% and a CAGR of 7.4% (2018-2022). Canada was the 28th largest market at US$545.7 million (0.7% market share) in 2022, and a CAGR of 1.7% over the same period.

Retail sales in the United States

Retail sales of baby food products (no milk formula) in United States increased by a CAGR of 4.6% (2017 to 2022) from US$2.3 billion in 2017 to US$2.8 billion in 2022. In this subsector, prepared baby food was the largest category by a market value share of 83.6% at a value of US$2.4 billion, followed by other baby food snacks and drinks (including baby rusks, teething biscuits, baby fruit juices, baby herbal tea etc.) at US$327.2 million (11.5%), and dried baby food at US$136.9 million (4.9%) in 2022.

Milk formula totalled US$5.6 billion over the same year that saw a shortage nationwide in 2021, where parents often paid up to 10 times the market value online on sites such as eBay just to secure these milk formula products. The pandemic trend of making baby food at home is one that has persisted, and is expanding beyond solid food into milk formula - yet, experts have publicly asked parents to cease making their own formula. Aside from this warning, parents are making their own traditional home-made baby foods and snacks, since they like to control the quality of ingredients they use, along with the freshness of the food for their babies and toddlers.^{Footnote 1}

During the forecast period of 2022 (actual base year) to 2027, baby food (no milk formula) retail sales in the United States are expected to increase in value by a CAGR of 0.9% from US$2.8 billion in 2022 to US$3.0 billion in 2027. Other baby food snacks and drinks are expected to register the highest growth at a CAGR of 4.8%, followed by dried baby food (1.0%), and prepared baby food products by 0.3% (2022-2027).

Competitive Landscape

In 2022, the top 5 baby food companies (including milk formula) and their brand(s) in the United States, controlling 74.9% (US$6.3 billion) of the total retail market share were Abbott Laboratories Inc. at 26.3% (Similac, PediaSure, Isomil), Reckitt Benckiser Group Plc. (RB) at 24.7% (Enfamil), Nestlé SA at 18.2% (Gerber, Good Start), The Hain Celestial Group Inc. at 3.8% (Earth's Best, Ella's Kitchen), and Sun-Maid Growers Inc. at 1.9% (Plum Organics). Private label companies spiked in sales, which represented a 4.4% market share at a value of US$370.3 million in 2022. Although parents are typically loyal to the brands they feed their babies, downtrading was a trend that helped boost private label sales late in 2021 and into 2022 - due to the lack of availability of big-name brands, coupled with higher prices across industries.^{Footnote 1}

SunMaid recently entered the baby food sector with the acquisition of Plum Organics, and is using a new method of product development by having young children in its target age ranges gather around, to pitch and gain insights into what catches the little ones eyes and have them try new products. Sun-Maid already being a trusted name in fruit snacks for families and incorporating this 'kid-novation' approach into the baby food category has ultimately placed them as the 5th largest company in the American baby food retail market.^{Footnote 1}

Retail distribution channels

The majority of United States' baby food and milk formula market was distributed through store-based retailing (US$6.0 billion) versus non-store retailing (US$2.4 billion) during the historic period, with a market share of 71.3% and 28.7%, respectively in 2022. Albeit, e-commerce (online) retail sales grew by a total growth of 400.6% versus a store-based (offline) decrease in sales of 6.0% between 2017 and 2022.

American grocery retailers distribute most of the baby food and milk formula products (US$5.2 billion) representing a market share of 61.0%, mainly within hypermarkets (25%), supermarkets (24.2%), and grocery warehouse clubs (5.1%) in 2022. The remainder of these products were distributed through non-grocery specialists (10.3%) such as health & beauty specialists (4.0%), general merchandise stores (1.2%), and other non-grocery retailers (5.1%) over last year.

Retail sales in Mexico

Retail sales of baby food products (no milk formula) in Mexico increased by a CAGR of 7.6% (2017 to 2022) from US$125.4 million in 2017 to US$181.2 million in 2022. In this subsector, prepared baby food was the largest category by a market value share of 76.7% at a value of US$139.0 million, followed by dried baby food at US$34.8 million (19.2%), and other baby food snacks and drinks at US$7.4 million (4.1%) in 2022. Milk formula totalled US$1.2 billion over the same year.

Overall demand for baby food in Mexico is predicted to see further growth in 2022, as parents return to workplaces. However, with rising unit prices, factors resulting in much higher current value growth compared to volume, could impact price-sensitive consumers who were able already used to preparing their own food for their toddlers during the 2020 pandemic that allowed them to save money.^{Footnote 2} During the forecast period of 2022 (actual base year) to 2027, baby food (no milk formula) retail sales in Mexico are expected to increase in value by a CAGR of 7.5% from US$181.2 million in 2022 to US$259.8 million in 2027. Prepared baby food products are expected to register the highest growth at a CAGR of 7.7%, followed by other baby food snacks and drinks (7.2%), and dried baby food by 6.7% (2022 to 2027).

Competitive landscape

In 2022, the top 5 baby food companies (including milk formula) and their brand(s) in Mexico, controlling 87.4% (US$1.2 billion) of the total retail market share were Nestlé SA at 53.8% (Nan, Nido, Gerber, Nestum), Reckitt Benckiser Group Plc. (RB) at 13.6% (Enfamil), Abbott Laboratories Inc.at 10.7% (Similac, PediaSure), Groupe Lactalis at 6.1% (SMA, Progress Gold, Promil), and United Pharmaceuticals SA at 3.2% (Novamil). No private label baby food companies in Mexico were reported in 2022.

Retail distribution channels

The majority of Mexico's baby food and milk formula market was distributed through store-based retailing (US$1.4 billion) due to their wide range of products and brands versus non-store retailing (US$16.2 million), with a market share of 98.8% and 1.2%, respectively in 2022. Store-based (offline) retail sales grew by a total growth of 41.8% and although e-commerce (online) retail sales remained as a small distribution channel in baby food even after impressive growth during the COVID-19 pandemic, the channel grew by a total growth 179.3% between 2017 and 2022.

Mexican grocery retailers distribute most of the baby food and milk formula products (US$916.2 million) representing a market share of 66.0%, mainly within discount retailers (15.8%), hypermarkets (14.6%), and grocery supermarkets (12.1%) in 2022. The remainder of these products were distributed through non-grocery specialists (32.8%) such as health & beauty specialists (31.8%) and general merchandise stores (1.0%) over last year.

Retail sales in Canada

Retail sales of baby food products (no milk formula) in Canada increased by a CAGR of 3.8% (2017 to 2022) from US$175 million in 2017 to US$210.6 million in 2022. In this subsector, prepared baby food was the largest category by a market value share of 48.3% at a value of US$101.8 million, followed by other baby food snacks and drinks at US$67.7 million (32.1%), and dried baby food at US$41.1 million (19.6%) in 2022. Milk formula totalled US$335.1 million over the same year.

Baby food, excluding milk formula, as expected, saw an increase in retail value sales by 7.9% in 2022. During the COVID-19 pandemic in 2020 and 2021, some Canadians delayed having children but the birth rate is set to gradually increase as the economy reopens/resumes (increased population growth/immigration) and Canadians return to the workplace, supporting demand for baby food - whereby the breastfeeding rate increased during the pandemic, hence limiting the demand for milk formula.^{Footnote 3} During the forecast period of 2022 (actual base year) to 2027, baby food (no milk formula) retail sales in Canada are expected to increase in value by a CAGR of 4.8% from US$210.6 million in 2022 to US$266.8 million in 2027. As the snacking trend intensifies (appealing to millennial parents), other baby food snacks and drinks are expected to register the highest growth at a CAGR of 5.8%, followed by prepared baby food (5.5%), and dried baby food products by 1.3% (2022-2027).

Competitive landscape

In 2022, the top 5 baby food companies (including milk formula) and their brand(s) in Canada, controlling 77.9% (US$425.3 million) of the total retail market share were Nestlé SA at 21.3% (Good Start, Gerber, Nestlé, Alsoy), Reckitt Benckiser Group Plc. (RB) at 19.7% (Enfamil), Abbott Laboratories Inc.at 17.7% (Similac, PediaSure, Isomil), the Kraft Heinz Company at 14.9% (Heinz, Farley's), and Hero Group GmbH at 4.3% (Baby Gourmet). Private label companies in Canada, represented a 6.5% market share at a value of US$35.3 million in 2022.

More organic and plant-based entrants are expected to enter the baby food sector. Due to the strong move amongst parents towards purchasing organic products for their babies, a US brand 'Once Upon a Farm' is a new organic player for its prepared baby food that made a forceful entry in the Canadian market with its high presence in major grocery retailers such as Metro, Loblaws and Sobeys. Previously there were unsuccessful attempts from the US organic baby food brands to enter Canada, due to the "made in Canada" appeal to Canadians. However, the organic trend is set to continue with more such new entrants - to challenge the strong positions and innovations from organic brands such as Baby Gourmet and Love Child. In addition, plant-based products have seen growth with a pioneer company in this category 'Else Nutrition' announcing that it will roll out its "100% plant-based, non-soy" baby food (including milk formula & other baby snacks) in Canada in 2022.^{Footnote 3}

Retail distribution channels

The majority of Canada's baby food and milk formula sector was distributed through store-based retailing (US$529 million) versus non-store retailing (US$16.7 million) with a market share of 96.9% and 3.1%, respectively in 2022. Both store-based (offline) and e-commerce (online) retail sales grew by a total growth of 5.8% and 456.7%, respectively between 2017 and 2022.

Canadian grocery retailers distribute most of the baby food and milk formula products (US$429.5 million) representing a market share of 78.7%, mainly within supermarkets (44.7%), hypermarkets (16.1%), and small local grocers (9.3%) in 2022. The remainder of these products are distributed through non-grocery specialists (18.2%) such as health & beauty specialists (17.1%) and general merchandise stores (1.1%) over last year.

Product launch and trend analysis

New product launch analysis

Mintel's Global New Products Database (GNPD) indicated that there were 1,557 new baby food products launched (including new variety/range extension, packaging, formulation or relaunched) throughout the North American markets between January 2018 and April 14, 2023. During this period, the number of new baby products consisted of 883 in the US at a 5-year (2018-2022) average of 128 per year, followed by 425 products in Canada (82.4/yr) and 249 products in Mexico (48.6/yr).

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	2018	2019	2020	2021	2022	2023 (up to April 14)	Total
United States	211	150	148	157	123	94	883
Canada	122	74	59	33	124	13	425
Mexico	45	36	89	36	37	6	249

Source: Mintel, 2023

United States: Top parent companies launching baby food products in the United States between Q2-2022 and Q1-2023 were Nestlé (45), Hero (42), Sprout Foods (22), Cerebelly (10), AB Acquisition (10), and Amazon (7). New brands appearing for the first time launched in the American market within the last 6 months, included Gerber Snacks for Baby (strawberry apple spinach & banana peach teething wafers), Gerber Organic for Baby Grain & Grow (fig berry & cranberry orange puffs), Gerber Organic for Baby (mango, banana, carrot & blueberry apple beet teethers), and SpoonfulONE (Garden Veggie Crunchy Puffs. New baby food ingredients within the last 12 months were pumpkin seed, papaya powder, cocoa fat, dark chocolate, sunflower protein, Monk Fruit, and Tapioca fibre syrup. The fastest growing baby food flavours were pear (+900%), pea (+400%), carrot (+300%), cinnamon (+250%), sweet potatoe/Kumura (+200%), and green bean (+200%) between Q2-2021 and Q1-2023. Top growing baby food claims were plant based (+500%), microwaveable (+500%), functional - both brain & nervous system and immune system (+400%), and organic (+315%) between Q1-2022 and Q1-2023. Meanwhile, declining claims by −100% were low/no/reduced sodium, novel, low/no/reduced transfat, convenient packaging, and children between 5-12 years (−67%) during the same period.

Canada: Top parent companies launching baby food products in Canada between Q2-2022 and Q1-2023 were Baby Gourmet Foods (29), George Weston (16), Sprout Foods (13), Nestlé (13), Walmart (11), and Sobeys (8). New brands appearing for the first time launched in the Canadian market within the last 6 months, included Gerber Snacks Collations for Baby Soothe 'n' Chew (strawberry apple teething sticks), Gerber Snacks Collations for Baby (Arrowroot biscuits), Baby Gourmet Organic (banana, cinnamon & wholegrains purée), and Little Baby Gourmet Bright Blends (banana, blueberry, strawberry, Guava purée). New baby food ingredients within the last 12 months were Dipotassium Hydrogen Phosphate, Gamma-amylase, Goji fruit powder, almond butter, lemon oil, orange powder, natural pear flavour. The fastest growing baby food flavour was pear (+100%), while declining flavours were apple (−50%) and spinach (−33%) between Q2-2021 and Q1-2023. Top growing baby food claims were Kosher (+175%), children 5-12 yrs (+100%), and social media (+67%) between Q1-2022 and Q1-2023. Meanwhile, declining claims by −100% were functional - other, all natural product, microwaveable, premium, and vitamin/mineral fortified during the same period.

Mexico: Top parent companies launching baby food products in Mexico between Q2-2022 and Q1-2023 were Nestlé (6), Comercializadora Californianas (3), Walmart (3), Smiley Organic (3), Natureganix (2), and Kraft Heinz (2). New brands appearing for the first time launched in the Mexican market within the last 6 months, included Sun Harvest (organic apple, banana & strawberry baby food) and 3Carrots (carrot, pumpkin, beetroot and Curcumin baby food). New baby food ingredients within the last 12 months were lime juice concentrate, rosemary, cheddar cheese powder, ranch seasoning, sour cream powder/flavour, black pepper, vinegar, and orange flakes. The fastest declining baby food flavours were honey (−100%), sweet orange (−100%), banana (−67%), pear (−67%), and apple (−20%) between Q2-2021 and Q1-2023. Top growing baby food claims were low/no/reduced allergen (+300%) and gluten free (+300%), while declining claims by −100% were added calcium, functional - energy, microwaveable, low/no/reduced sodium, and Kosher between Q1-2022 and Q1-2023.

Product examples

Opportunities for Canada

The global baby food import market is led by China and Saudi Arabia, then followed by the United States as the 3rd largest import market at a value of US$435.7 million (63.7 thousand tonnes) in 2022. In comparison, Mexico was the 24th largest import market at US$88.0 million (8.6 thousand tonnes) during last year. In addition, both the United States (US$8.5 billion, 11.6% market share) and Mexico (US$1.4 billion, 1.9% market share) were ranked as the 2nd and 6th largest retail markets across the world, respectively, for value sales in the baby food and milk formula sector (Euromonitor, 2022).

In 2022, the top three importers of baby food products from Canada were the United States (Can$22.6 million, 3.1 thousand tonnes), China (Can$3.9 million, 679.8 tonnes) and Mexico (Can$1.4 million, 337.5 tonnes) in 2022. Given the size of the American and Mexican sectors for baby food products, Canadian producers have an opportunity to significantly expand their exports and innovative products within the market. That said, it is important for Canadian suppliers to work closely with their importing partners and trade commissioners to ensure that the import requirements for their specific products are met within the market(s) of interest.

In October 2020, a new packaging regulation (NOM-051) entered into force in Mexico, which attempts to reduce rising obesity levels in the country. The new regulation requires manufacturers to display highly visible front-facing black seals which highlight when a product contains an excess of certain ingredients such as sodium, sugar, and fats, amongst others. However, this regulation excludes milk formula and baby food products that are already regulated by NOM-131; which considers specific requirements for the nutrition of babies and therefore, will not have an impact on the category's performance compared to other packaged food categories.^{Footnote 2}

The Canada-United States-Mexico Agreement (CUSMA) that came into force on July 1, 2020, provides Canadian exporters preferential tariff treatment in the form of reduced tariffs, and access to one of the world's largest economies. The tariff treatment of a good exported to the USA and Mexico depends on its specific tariff classification as determined by the American Customs Service. To benefit from tariff preferences in the United States and Mexico, Canadian exporters must ensure goods meet applicable rules of origin. The importer must have a valid certificate of origin in their possession at the time of importation.

Canadian exporters may consult the Canada Tariff Finder to explore tariff information for the American and Mexican markets under the CUSMA, along with other foreign markets with which Canada has a free trade agreement.

For more information

The Canadian Trade Commissioner Service:

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Resources

• Canada Tariff Finder, 2023
• Euromonitor International, data statistics 2017-2027
• Euromonitor International | October 2022. Country report: Baby food in the US
• Euromonitor International | September 2022. Country report: Baby food in Canada
• Euromonitor International | September 2022. Country report: Baby food in Mexico
• Global Trade Tracker, 2023
• Government of Canada, May 6, 2022: About CUSMA
• Mintel Global New Products Database, 2023

Customized Report Service – Baby food trends in Canada, United States, Mexico (CUSMA)
Global Analysis Report

Prepared by: Erin-Ann Chauvin, Senior Market Analyst

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