Note: This report includes forecasting data that is based on baseline historical data.
Executive summary
The confectionary market in Germany saw consistent growth across all categories over 2019 to 2023. Confectionary sales increased by 3.2% annually to a market value of US$12.4 billion. Toffees, caramels and nougat and medicated confectionary sales grew the fastest over 2019 to 2023.
Not all confectionary benefited during the pandemic from larger shopping trips to supermarkets and discounters, while less mobility and children staying home from school dampened overall retail demand over 2020 to 2022.
In terms of distribution channels, ecommerce showed the highest growth during the pandemic, over 2018 to 2022, and is expected to continue growing at the expense of retail offline channels. Discounters was the fastest growing offline over 2019 to 2023.
New confectionary products introduced over 2018 to 2022 focused on ethically based and nutritionally focused, such as "sustainable", environmentally friendly", and "no/low" claims, which suggests that consumers prefer ethical and healthy confectionary. Top flavours of new confectionary products included plain, hazelnut, and milk.
Market overview
Confectionary sales increased by 3.2% annually over the 2019 to 2023 period. All categories saw sales grow over 2019 to 2023 except gum, which saw zero growth. Toffees, caramels and nougat and medicated confectionary sales grew the fastest over 2019 to 2023. Sales of lollipops, confectionery subcategories are expected to rebound over the next five years by 3.3%. Within chocolate confectionery, sales of seasonal chocolate is forecast to grow the most by 4.5% annually over 2023 to 2027. Sales of sugar confectionery is expected to grow 4.3% and gum by 3.9% annually.
According to Euromonitor, the pandemic period was challenging for confectionery sales in Germany. Not all snacks benefited from larger shopping trips to supermarkets and discounters, while less mobility and children staying home from school dampened overall retail demand in 2020, followed by marginal improvements in 2021 and 2022. Although unit prices will increase, increased costs will not necessarily deter consumers from seeking out these novelties. Premium offerings will be entirely justifiable as buying power increases for those who still seek out sugary treats.
At the channel level, the push by e-commerce towards convenience and instant fulfilment has placed confectionery in more virtual carts, with many delivery services translating the lessons of an impulse purchase strategy in traditional retail to their services' checkout experience. So-called quick commerce players, such as Flink or Gorillas, offer an opportunity to increase number of Germans to use e-commerce platforms of leading supermarkets and spend less time at offline checkouts.
Category | 2019 | 2023 | CAGR* (%) 2019-2023 | 2024 | 2028 | CAGR* (%) 2024-2028 |
---|---|---|---|---|---|---|
Confectionery | 10,971.2 | 12,453.0 | 3.2 | 12,857.3 | 14,395.0 | 2.9 |
Chocolate confectionery | 7,524.6 | 8,581.7 | 3.3 | 8,872.3 | 10,014.5 | 3.1 |
Countlines | 1,776.3 | 2,124.5 | 4.6 | 2,183.5 | 2,534.90 | 3.8 |
Boxed assortments | 2,101.3 | 2,282.3 | 2.1 | 2,352.6 | 2,493.10 | 1.5 |
Tablets | 1,721.6 | 1,953.2 | 3.2 | 2,006.1 | 2,225.90 | 2.6 |
Seasonal chocolate | 1,192.5 | 1,421.5 | 4.5 | 1,492.3 | 1,806.20 | 4.9 |
Chocolate pouches and bags | 424.4 | 473.4 | 2.8 | 497.0 | 572.4 | 3.6 |
Chocolate with toys | 221.8 | 232.8 | 1.2 | 243.2 | 271.8 | 2.8 |
Other chocolate confectionery | 86.9 | 94.1 | 2.0 | 97.7 | 110.2 | 3.1 |
Gum | 622.6 | 623.8 | 0.0 | 672.8 | 750.0 | 2.8 |
Chewing gum | 566.1 | 569.9 | 0.2 | 612.6 | 681.0 | 2.7 |
Bubble gum | 56.5 | 53.9 | −1.2 | 60.2 | 69.0 | 3.5 |
Sugar Confectionery | 2,824.0 | 3,247.5 | 3.6 | 3,312.2 | 3,630.4 | 2.3 |
Pastilles, gummies, jellies and chews | 1,077.7 | 1,246.1 | 3.7 | 1,259.5 | 1,370.9 | 2.1 |
Boiled sweets | 595.3 | 641.5 | 1.9 | 647.5 | 659.9 | 0.5 |
Medicated confectionery | 431.8 | 523.6 | 4.9 | 551.2 | 658.9 | 4.6 |
Toffees, caramels and nougat | 277.9 | 343.3 | 5.4 | 347.4 | 392.1 | 3.1 |
Liquorice | 212.8 | 245.7 | 3.7 | 250.6 | 271.6 | 2 |
Mints | 129.1 | 136.1 | 1.3 | 143.8 | 164.3 | 3.4 |
Other sugar confectionery | 68.3 | 70.1 | 0.7 | 71.6 | 72.2 | 0.2 |
Lollipops | 31.1 | 41.1 | 7.2 | 40.6 | 40.4 | −0.1 |
Source: Euromonitor International, 2023 *CAGR: Compound annual growth rate |
Brand (Company) | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* (%) 2019-2023 |
---|---|---|---|---|---|---|
Lindt (Chocoladefabriken Lindt & Sprüngli AG) | 683.4 | 697.0 | 768.3 | 805.5 | 822.3 | 4.7 |
Milka (Mondelez International Inc) | 639.5 | 647.7 | 719.5 | 730.2 | 748.9 | 4.0 |
Kinder (Ferrero & related parties) | 627.9 | 679.0 | 734.6 | 689.5 | 688.3 | 2.3 |
Haribo (Haribo GmbH & Co KG) | 582.2 | 589.6 | 614.7 | 639.1 | 636.5 | 2.3 |
Ritter Sport (Ritter GmbH & Co KG, Alfred) | 424.7 | 454.7 | 486.6 | 498.5 | 512.2 | 4.8 |
Nimm 2 (August Storck KG) | 265.3 | 273.0 | 290.9 | 310.2 | 319.4 | 4.7 |
Knoppers (August Storck KG) | 233.2 | 240.6 | 261.9 | 270.5 | 279.9 | 4.7 |
Ferrero Rocher (Ferrero & related parties) | 226.7 | 237.7 | 263.1 | 257.6 | 257.1 | 3.2 |
Duplo (Ferrero & related parties) | 207.0 | 225.5 | 242.2 | 241.8 | 246.3 | 4.4 |
Merci (August Storck KG) | 198.1 | 216.6 | 237.5 | 233.4 | 236.2 | 4.5 |
Source: Euromonitor International, 2023 *CAGR: Compound annual growth rate |
Chocolate confectionary
Chocolate confectionary in Germany has grown steadily over the past five years by 3.3% annually over 2019 to 2023. Sales of countlines and seasonal chocolates increased fastest by 4.6% and 4.5% annually. According to Euromonitor, during pandemic related restrictions in 2020 and 2021, German consumers purchased higher volumes of food from supermarkets and discounters, including chocolate confectionery as an indulgent treat. At-home consumption increased, with fewer Germans travelling, going to school or driving to work. 2022 was the first full year of eased restrictions, which allowed for greater mobility outside of the home. Sales of seasonal chocolate, chocolate with toys, and chocolate in pouches or bags are expected to continuing to grow faster over 2024 to 2028 with demand remaining above pre-pandemic levels.
While classic types of chocolate tablets, such as plain dark or white, in addition to those containing nuts remain popular with Germans, brands are still experimenting with new flavours to create excitement in the category. These include matcha, which has gained in popularity and is used by brands such as Kit Kat or Holy Chocolate.
Sustainability is a trend impacting chocolate confectionary in Germany, such as plant-based and vegan claims, especially among younger consumers. Younger German consumers are increasingly questioning the production methods of players and less than transparent practices, including maltreatment of workers that can easily lead to a loss of trust. Claims that are printed on a bar of chocolate confectionery may even lose importance for many consumers because an increasing number of Germans now track this information themselves with dedicated apps, in an attempt to identify how trustworthy a product or brand is. These factors are especially relevant to the premium segment, where sustainability is often considered mandatory.
Brand (Company) | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* (%) 2019-2023 |
---|---|---|---|---|---|---|
Lindt (Chocoladefabriken Lindt & Sprüngli AG) | 683.4 | 697.0 | 768.3 | 805.5 | 822.3 | 4.7 |
Milka (Mondelez International Inc) | 639.5 | 647.7 | 719.5 | 730.2 | 748.9 | 4.0 |
Kinder (Ferrero & related parties) | 627.9 | 679.0 | 734.6 | 689.5 | 688.3 | 2.3 |
Ritter Sport (Ritter GmbH & Co KG, Alfred) | 424.7 | 454.7 | 486.6 | 498.5 | 512.2 | 4.8 |
Knoppers (August Storck KG) | 233.2 | 240.6 | 261.9 | 270.5 | 279.9 | 4.7 |
Ferrero Rocher (Ferrero & related parties) | 226.7 | 237.7 | 263.1 | 257.6 | 257.1 | 3.2 |
Duplo (Ferrero & related parties) | 207.0 | 225.5 | 242.2 | 241.8 | 246.3 | 4.4 |
Merci (August Storck KG) | 198.1 | 216.6 | 237.5 | 233.4 | 236.2 | 4.5 |
Toffifee (August Storck KG) | 213.0 | 226.5 | 245.7 | 231.0 | 234.0 | 2.4 |
Hanuta (Ferrero & related parties) | 193.5 | 205.2 | 219.4 | 215.3 | 216.1 | 2.8 |
Source: Euromonitor International, 2023 *CAGR: Compound annual growth rate |
Sugar confectionary
Sugar confectionary sales increased by 3.6% annually over 2019 to 2023 with all categories seeing sales growth. Sales are expected to grow by 2.3% over 2024 to 2028. Sugar confectionary sales growth has partly been driven by rising prices due to higher input costs, in particular, sugar.
According to Euromonitor, the triple impact of the flu, RSV, and COVID-19 in 2022 drove sales growth in medicated confectionery, such as cough drops. With the normalisation of in-person work and social occasions, medicated confectionery is expected to continue its growth by 4.6% over 2024 to 2028 with the transition to an endemic perception of COVID-19. Mints sales are also benefiting from more frequent social interactions and the need to freshen one's breath.
In addition to higher prices, German consumers' consciousness over quality and craftsmanship is driving demand for higher-end options, especially once the cost of living crisis ends. As German consumers already appreciate fine foods and artisanal products, this niche segment has the potential to thrive and provide a range of high quality options. This trend could lead to the development of luxurious and gourmet sugar confectionery, featuring premium ingredients, packaging, and unique flavours that cater to those seeking a more elevated and sophisticated confectionery experience.
Sugar confectionery brands are aligning with Germans' growing demand for ethical and sustainable food claims, such as veganism. Brands such as Trolli and Nimm 2 are introducing vegan-friendly options for consumers following a plant-based diet by reformulating their recipes to exclude animal products as many sugar confectionery products traditionally contain animal-derived ingredients such as gelatine.
Trolli, known for its gummies, has launched a range of vegan options that are free from gelatine and other animal-based ingredients, whilst retaining the same flavours and textures. Nimm 2, popular for its fruit-based confectionery with a soft chewy centre, has also introduced vegan versions.
Brand (Company) | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* (%) 2019-2023 |
---|---|---|---|---|---|---|
Haribo (Haribo GmbH & Co KG) | 582.2 | 589.6 | 614.7 | 639.1 | 636.5 | 2.3 |
Nimm 2 (August Storck KG) | 265.3 | 273.0 | 290.9 | 310.2 | 319.4 | 4.7 |
Katja/Katjes (Katjes Group) | 132.4 | 135.3 | 142.6 | 150.7 | 152.0 | 3.5 |
Werther's Original (August Storck KG) | 105.4 | 111.5 | 117.6 | 126.4 | 132.5 | 5.9 |
Ricola (Ricola AG) | 96.7 | 93.6 | 95.3 | 97.6 | 100.5 | 1.0 |
Vivil (Vivil A Müller GmbH & Co KG) | 92.7 | 83.2 | 77.8 | 75.0 | 74.9 | −5.2 |
Fisherman's Friend (Lofthouse of Fleetwood Ltd) | 66.0 | 64.8 | 66.5 | 71.0 | 73.1 | 2.6 |
Em Eukal (Dr Soldan GmbH) | 56.9 | 57.5 | 60.0 | 67.1 | 70.4 | 5.5 |
Vicks (Procter & Gamble Co, The) | 66.2 | 67.0 | 65.8 | 68.6 | 65.5 | −0.3 |
Maoam (Haribo GmbH & Co KG) | 53.8 | 55.3 | 57.1 | 59.0 | 58.7 | 2.2 |
Source: Euromonitor International, 2023 *CAGR: Compound annual growth rate |
Gum
Gum recorded zero sales growth over 2018 to 2022 with the mask mandate and restrictions on outdoor activities during the COVID-19 outbreak being the main factors. Home seclusion during the pandemic led to lower uptake of gum in Germany, as gum is usually purchased spontaneously for freshening breath for social interactions. Retail gum sales are expected to rebound over 2024 to 2028, however, demand remains below 2019 levels, and is likely to take longer to recover. This is due to remote/hybrid working models that some employees have adopted in Germany, reducing impulse purchases outside of the home.
Leading claims in chewing gum are focused on health and sustainability, including those promoting dental care, sustainable production and packaging. In recent years, the broad topic of sustainability has also been added. This is served by brands, such as Forest Gum, which focuses on plant-based ingredients.
According to Euromonitor, Wrigley's announced in 2023 the stop in production of gum strips for the German market in favour of the dragee format, which impacts brands Extra, Spearmint and Juicy Fruit. Despite being well established in Germany, the format is losing popularity due to its association with sugar gum. Some brands are attempting to revive the image of strips with new marketing strategies but are also exploring other formats, such as those created by Tic Tac or Mentos. The further development of other formats represent an opportunity to stand out amongst the now standard option of dragees.
Brand (Company) | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* (%) 2019-2023 |
---|---|---|---|---|---|---|
Extra/Orbit (Mars Inc) | 240.5 | 217.9 | 199.8 | 186.6 | 167.1 | −8.7 |
Airwaves (Mars Inc) | 103.7 | 95.4 | 94.5 | 98.5 | 105.6 | 0.5 |
5 (Mars Inc) | 66.6 | 62.6 | 64.5 | 67.7 | 75.1 | 3.1 |
Mentos (Perfetti Van Melle Group) | 32.7 | 30.2 | 31.1 | 34.2 | 39.3 | 4.7 |
Hubba Bubba (Mars Inc) | 34.9 | 31.1 | 29.8 | 31.1 | 32.6 | −1.7 |
Hitschler (Hitschler International GmbH & Co KG) | 10.1 | 9.1 | 8.9 | 9.0 | 10.1 | 0.0 |
Chupa Chups (Perfetti Van Melle Group) | 5.4 | 5.0 | 5.2 | 5.7 | 6.2 | 3.5 |
Spearmint (Mars Inc) | 14.8 | 13.1 | 10.7 | 9.8 | 5.9 | −20.4 |
Denta Gum (Wohlgemuth Süsswaren GmbH) | 4.4 | 4.1 | 4.2 | 4.3 | 4.8 | 2.3 |
Doublemint (Mars Inc) | 10.7 | 9.6 | 9.4 | 9.4 | 4.7 | −18.8 |
Source: Euromonitor International, 2023 *CAGR: Compound annual growth rate |
Retail channels
Over 2019 to 2023, e-commerce showed the highest growth and is expected to continue growing at the expense of retail offline channels. Offline channels, which accounted for almost 100% of total sales in 2023, experienced growth of 3.2% in annual sales, while e-commerce saw a 27.7% annual increase in sales. Discounters was the fastest growing offline channel at 5.2% annually over 2019 to 2023.
Outlet Type | 2019 | 2020 | 2021 | 2022 | 2023 | CAGR* (%) 2019-2023 |
---|---|---|---|---|---|---|
Retail channels | 11,767.6 | 12,003.4 | 12,732.9 | 13,012.9 | 13,306.7 | 3.2 |
Discounters | 3,902.7 | 4,095.3 | 4,368.8 | 4,539.5 | 4,771.0 | 5.2 |
Supermarkets | 2,545.0 | 2,725.5 | 2,907.1 | 2,836.0 | 2,796.6 | 2.4 |
Hypermarkets | 1,683.2 | 1,651.2 | 1,744.5 | 1,848.1 | 1,921.9 | 3.4 |
Non-grocery retailers | 796.4 | 784.5 | 810.3 | 825.9 | 853.6 | 1.7 |
Small local grocers | 825.7 | 768.8 | 782.4 | 782.2 | 751.3 | −2.3 |
Convenience Retail | 528.6 | 518.2 | 555.8 | 568.4 | 560.8 | 1.5 |
Health and beauty specialists | 525.7 | 519.2 | 525.8 | 526.1 | 541.4 | 0.7 |
Food/drink/tobacco specialists | 576.1 | 550.6 | 566.6 | 560.2 | 539.3 | −1.6 |
General merchandise stores | 270.7 | 265.3 | 284.4 | 299.8 | 312.2 | 3.6 |
E-Commerce | 88.5 | 100.3 | 162.8 | 203.5 | 235.5 | 27.7 |
Vending | 25 | 24.5 | 24.4 | 23.2 | 23.1 | −1.9 |
Source: Euromonitor International, 2023 *CAGR: Compound annual growth rate |
New product launches
A total of 6,594 new confectionary products were introduced over the 2018 to 2022 period. Top claims were ethically based and nutritionally focused, such as "sustainable", environmentally friendly", and "no/low" claims, which suggests that consumers prefer ethical and healthy confectionary. Top flavours included plain, hazelnut, and milk.
Product attributes | Number of new products by year | Total | ||||
---|---|---|---|---|---|---|
2018 | 2019 | 2020 | 2021 | 2022 | ||
Yearly product launches | 1,395 | 1,559 | 1,406 | 1,188 | 1,046 | 6,594 |
Top 10 claims | ||||||
Ethical - Human | 415 | 543 | 507 | 502 | 494 | 2,461 |
Ethical - Sustainable (Habitat/Resources) | 376 | 433 | 422 | 465 | 408 | 2,104 |
Ethical - Environmentally friendly product | 349 | 392 | 381 | 408 | 393 | 1,923 |
Seasonal | 352 | 428 | 378 | 409 | 312 | 1,879 |
Not specified | 266 | 272 | 194 | 122 | 131 | 985 |
Organic | 132 | 220 | 203 | 142 | 149 | 846 |
Low/No/Reduced allergen | 134 | 199 | 186 | 131 | 87 | 737 |
Vegan/No Animal ingredients | 99 | 158 | 167 | 121 | 180 | 725 |
Ethical - Environmentally friendly package | 86 | 120 | 137 | 163 | 188 | 694 |
Gluten free | 121 | 183 | 166 | 112 | 78 | 660 |
Top 10 companies | ||||||
Ferrero | 153 | 115 | 82 | 134 | 49 | 533 |
Lindt & Sprüngli | 98 | 88 | 78 | 121 | 54 | 439 |
Lidl | 43 | 49 | 39 | 45 | 73 | 249 |
Aldi Süd | 52 | 40 | 63 | 48 | 40 | 243 |
Nestlé | 45 | 45 | 52 | 40 | 29 | 211 |
Mondelez | 21 | 56 | 54 | 40 | 39 | 210 |
Penny Markt | 33 | 30 | 35 | 21 | 43 | 162 |
August Storck | 37 | 25 | 35 | 30 | 27 | 154 |
Mars | 43 | 37 | 35 | 19 | 7 | 141 |
Haribo | 32 | 31 | 21 | 23 | 30 | 137 |
Top 5 flavours (including blend) | ||||||
Unflavoured/Plain | 281 | 292 | 298 | 288 | 215 | 1,374 |
Hazelnut | 55 | 71 | 58 | 73 | 52 | 309 |
Milk | 68 | 55 | 46 | 49 | 40 | 258 |
Marzipan/Persipan | 50 | 41 | 45 | 45 | 32 | 213 |
Fruit | 42 | 46 | 46 | 21 | 48 | 203 |
Top 5 ingredients | ||||||
White sugar (Food) | 1,163 | 1,213 | 970 | 970 | 843 | 5,159 |
Cocoa fat (Food) | 1,007 | 1,072 | 917 | 925 | 759 | 4,680 |
Emulsifiers | 1,024 | 1,045 | 872 | 886 | 731 | 4,558 |
Cocoa liquor (Food) | 914 | 1,005 | 834 | 880 | 693 | 4,326 |
Soy lecithin (Food) | 783 | 780 | 628 | 666 | 503 | 3,360 |
Launch types | ||||||
New variety/Range extension | 452 | 572 | 469 | 421 | 412 | 2,326 |
New packaging | 506 | 473 | 432 | 475 | 343 | 2,229 |
New product | 347 | 416 | 426 | 213 | 224 | 1,626 |
Relaunch | 79 | 82 | 72 | 68 | 48 | 349 |
New formulation | 11 | 16 | 7 | 11 | 19 | 64 |
Top 5 package types | ||||||
Flexible | 849 | 936 | 749 | 796 | 800 | 4,130 |
Carton | 316 | 326 | 323 | 216 | 91 | 1,272 |
Flexible stand-up pouch | 83 | 86 | 53 | 58 | 52 | 332 |
Not Specified | 19 | 17 | 157 | 28 | 23 | 244 |
Tub | 32 | 51 | 30 | 21 | 16 | 150 |
Location of manufacturer | ||||||
Not Specified | 778 | 930 | 1,062 | 972 | 825 | 4,567 |
Germany | 399 | 326 | 167 | 95 | 92 | 1,079 |
Switzerland | 35 | 53 | 38 | 34 | 15 | 175 |
Belgium | 35 | 46 | 32 | 12 | 19 | 144 |
Italy | 21 | 47 | 23 | 13 | 4 | 108 |
Source: Mintel GNPD, 2023 |
New product examples
Cassis Mint Chewing Gum
![](/sites/default/files/media/images/2024-01/sta_confectionary_trends_germany_2024_a.jpg)
Company | ForestGum |
---|---|
Manufacturer | ForestGum |
Brand | Forest Gum |
Category | Sugar and gum confectionery |
Sub-category | Gum |
Market | Germany |
Store name | dm-drogerie markt |
Store type | Drug store / pharmacy |
Price in US dollars | 1.47 |
Forest Gum Cassis Minze Kaugummi (Cassis Mint Chewing Gum) retails in a 20 gram pack.- Free from plastic and sugar - Vegan- Made with juicy berries, fresh mint and herbal ingredients- Only uses renewable, biodegradable raw materials and no plastic as chewing base- Contains the sap of the chicle tree, which grows in the tropics of Central America and is preserved over the long term, to replace plastic- Sustainable management by partner cooperatives, helping to protect forests and provide better living conditions in the harvest areas- Logos and certifications: Vegan V-label seal from the European Vegetarian Union, FSC Mix
Extra Strong Sugar Free Pastilles
![](/sites/default/files/media/images/2024-01/sta_confectionary_trends_germany_2024_b.jpg)
Company | Kalfany Süße Werbung |
---|---|
Manufacturer | Kalfany Süße Werbung |
Brand | Pulmoll |
Category | Sugar and gum confectionery |
Sub-category | Medicated confectionery |
Market | Germany |
Store name | REWE |
Store type | Supermarket |
Price in US dollars | 1.97 |
Pulmoll Die Pastille Extra Stark Zuckerfrei (Extra Strong Sugar Free Pastilles) retail in a 75 gram pack containing 29 units. - Very easily recyclable packaging- With refreshing essential oils - Contains stevia - With steviol glycosides from stevia with isomalt to contribute to the maintenance of teeth mineralisation - With vitamin C for the immune system - For an intense fresh breath - Vegan - Free from gluten and lactose - Sweets with sweeteners
Sweet Mango Fine White Chocolate
![](/sites/default/files/media/images/2024-01/sta_confectionary_trends_germany_2024_c.jpg)
Company | Aldi Süd |
---|---|
Manufacturer | Viba Sweets |
Brand | Moser Roth Sommer Edition |
Category | Chocolate confectionery |
Sub-category | Seasonal chocolate |
Market | Germany |
Store name | Aldi Sud |
Store type | Supermarket |
Price in US dollars | 1.55 |
Moser Roth Sommer Edition Feine Weiße Scholoade mit Mango (Sweet Mango Fine White Chocolate) has been relaunched for Summer 2023 with a new formulation, and with a newly designed 80 g pack. - With 2% mango - Lightly chilled and an incomparably delicious creation for connoisseurs of sophisticated chocolatier art - Logos and certifications; Rainforest Alliance People & Nature Cocoa
Cola Flavoured Fruit Jellies
![](/sites/default/files/media/images/2024-01/sta_confectionary_trends_germany_2024_d.jpg)
Company | Haribo |
---|---|
Manufacturer | Haribo |
Brand | Haribo Kiss-Cola |
Category | Sugar and gum confectionery |
Sub-category | Pastilles, gums, jellies and chews |
Market | Germany |
Store name | METRO Cash & Carry |
Store type | Club store |
Price in US dollars | 7.55 |
Haribo Kiss-Cola Fruchtgummi mit Cola Geschmack (Cola Flavoured Fruit Jellies) have been relaunched under a new brand name, previously Haribo Kisscola, and with a new packaging, and retail in newly designed 1350 gram pack containing 150 units. - Veggie - Makes children happy, as well as adults - Reusable household box- Logos and certifications: Vegan V-Label seal from the European Vegetarian Union
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Resources
- Euromonitor International:
- Chocolate confectionary in Germany (July 2023)
- Gum in Germany (July 2023)
- Sugar confectionary in Germany (July 2023)
- Mintel Global New Products Database, 2023
Sector Trends Analysis – Confectionary trends in Germany
Global Analysis Report
Prepared by: Kris Clipsham, Market Analyst
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