AgriMarketing Program: Step 1. What this program offers

Step 1. What this program offers
Step 2. Eligibility
Step 3. Before you apply
Step 4. How to apply
Step 5. Complete the application and apply
Step 6. After you apply
Contact information

Step 1. What this program offers

Intake period: Open

Due to high demand, please contact the program to discuss funding before you apply.

Information about the second intake of applications will be available here in April 2025, for the 2026-2028 program years.

Learn more about the application intake periods.

The program ends March 31, 2028.

The AgriMarketing Program is a $129.97-million program under the Sustainable Canadian Agricultural Partnership (Sustainable CAP).

Program objectives

The program will:

support national agricultural sectors to increase and diversify exports to international markets and seize domestic market opportunities
grow the economy by increasing and diversifying Canadian exports of agriculture, agri-food, agri-based products, including fish and seafood, by increasing the visibility of Canadian products and increasing the capacity of exporting producers to identify and seize market development opportunities in targeted markets

The program aims to:

increase and diversify exports to markets where Canada has free trade agreements in place

The objectives of the program are broadly linked to Government initiatives, such as the Indo-Pacific Strategy, Trade and Investment Strategy, the Results Agenda, and the Government’s commitment to grow agricultural exports to $85 billion annually by 2025.

The Indo-Pacific Strategy

The Indo-Pacific Strategy aligns with Agriculture and Agri-Food Canada (AAFC) and the Government of Canada's international trade and market development priorities.

With over 4 billion people and $47.19 trillion in economic activity, the Indo-Pacific Region is the world's fastest growing-region and home to 6 of Canada's top 13 trading partners, accounting for 24% of Canada's total agri-food and seafood exports in 2021. For reference, the lucrative, high-growth consumer markets in the Indo-Pacific Region include the following emerging markets: Bangladesh, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Nepal, the Philippines, Pakistan, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam.

Funding

The maximum AAFC contribution toward a project will normally not exceed $2 million per year.

If you have multiple projects funded under this program, the total of all projects cannot exceed $2 million per year or a maximum of $10 million over 5 years.

Funding under the program isn't available for costs to participate in tradeshows covered under the Canada Pavilion Program (CPP). Please visit Canada Pavilion Program for more information about the CPP's list of flagship trade shows around the world. Consideration may be given to those applicants who wish to exhibit within a special sector hall.

Cost-sharing

Contributions toward eligible costs will normally be shared between AAFC and you as follows:

AAFC — a maximum of 50%
You — a minimum of 50%

Your portion of the cost-share must be cash contributions. In-kind contributions are ineligible.^{Endnote 1}

Cost share of 70:30

A cost share of 70:30 (AAFC:You) may be considered by the program with funding available to support eligible project activities for:

underrepresented groups such as Indigenous-led and women-owned organizations in the agriculture, agri-food agri-based products sector, including fish and seafood, that can deliver a project from a national perspective
market diversification efforts targeting emerging markets in the Indo-Pacific Regions
- For the Indo-Pacific Region, this special focus on market diversification to new and emerging markets aligns with AAFC and the Government of Canada's international trade and market development priorities such as the Indo-Pacific Strategy.

Endnote

Endnote 1

A cash contribution means the cash provided by either your organization or by a participant/contributor (such as a partner or other government) secured by your organization for the project and used during the life of the project to pay for eligible costs for goods and/or services required to complete project activities. To be considered a cash contribution to the project, the funds must be used to pay for eligible costs.

In-kind means the fair market value of goods and/or services that are contributed to a project's eligible costs and require no outlay of cash by your organization or by a participant/contributor (such as a partner or other government). If your organization does not pay for goods and/or services required for a project, the values may be shown as in-kind contributions. Any in-kind contributions must be made toward eligible costs, be essential to complete project activities, achieve project results, and would otherwise have to be purchased or paid for by your organization. These contributions will not be reimbursed by AAFC.

Examples of potential in-kind contributions:

equipment required for the project (with a useful life in excess of 1 year and a per item cost greater than $10,000) is already owned by you or was donated or loaned by a participant/contributor
an inspection required for the project, is donated without charge by a participant/contributor

Return to footnote 1 referrer