AgriMarketing Program: 1. What this program offers

1. What this program offers

Support for national industry associations and small and medium-sized enterprises

Check out the new support for market diversification launched on February 13, 2026. Each support has its own application process.

The AgriMarketing Program is a $129.97-million program under the Sustainable Canadian Agricultural Partnership (Sustainable CAP).

The program aims to increase and diversify exports to global markets and seize market opportunities via industry-led promotional activities to differentiate Canadian products and producers, by leveraging Canada's reputation for high-quality and safe food. The program supports a wide range of agricultural sectors, such as:

  • field crops
  • fish and seafood
  • food and beverage
  • horticulture
  • livestock

Program objectives

If you receive funding, you'll work to meet the following program objectives:

  • increase and diversify exports to markets where Canada has free trade agreements in place
  • increase and diversify Canada’s exports to better target demand in emerging global markets
  • increase the visibility of Canadian products with consumers in Canada and abroad
  • increase the capacity of exporting producers to identify and seize market development opportunities across Canada and around the world

The program also offers additional support to multiple sectors, tailored to their specific needs. Each support has its own application process:

  • Market Diversification for National Industry Associations (not-for-profit) — supports the Canadian agriculture, agri-food and agri-products sector (including fish and seafood) by delivering national and/or agriculture and agri-food sector-wide projects that target new opportunities in high-growth potential and non-traditional markets to increase and diversify exports and strengthen interprovincial trade
  • Market Diversification for Small and Medium-sized Enterprises (for profit) — supports the Canadian agriculture, agri-food and agri-products sector (including fish and seafood) by targeting new opportunities in high-growth potential and non-traditional markets to increase and diversify exports and strengthen interprovincial trade
  • Kosher and Halal Investment Component — supports the Canadian Kosher and Halal red meat sector for export promotion, market development and trade in Canada and abroad

Funding

If you receive funding, Agriculture and Agri-Food Canada (AAFC) may contribute a total up to $2 million per year or a maximum of $10 million over 5 years toward your project(s).

Cost-sharing

Contributions toward eligible costs will normally be shared between AAFC and you as follows:

  • AAFC — a maximum of 50%
  • You — a minimum of 50%

Your portion of the cost-share must be cash contributions.note 1 In-kind contributions are ineligible.note 2

You may receive an additional 20% on the cost-share ratio under the following 2 priority areas:

  • AAFC — 70%
  • You — 30%
  1. to support eligible project activities for market diversification efforts targeting the following lucrative, high-growth markets in the Indo-Pacific Region:
    • Bangladesh
    • Brunei
    • Cambodia
    • Indonesia
    • Laos
    • Malaysia
    • Myanmar
    • Nepal
    • the Philippines
    • Pakistan
    • Singapore
    • Sri Lanka
    • Taiwan
    • Thailand
    • Vietnam
  2. where the majority of the business (more than 50%) is owned or led by one or more of the following underrepresented and marginalized groups:
    • Indigenous Peoples
    • youth, aged 39 and under
    • women
    • visible minorities
    • persons with disabilities
    • 2SLGBTQI+
Privacy notice statement – call centre

We collect personal information from callers and call centre agents to respond to inquiries regarding agriculture and agri-food sector support programs and services and to facilitate program delivery.

Please note that all calls are recorded. Calls may also be monitored by a manager through a listen-in feature, which is only used for quality assurance purposes.

The collection and use of this information is authorized under the Financial Administration Act and the applicable legislation for the program you are inquiring about, including, but not limited to, the Farm Income Protection Act.

We use personal information to:

  • identify you, and where required, verify your program participation
  • respond to your inquiry and provide guidance or services
  • refer your inquiry to the appropriate program official for resolution
  • document and manage requests and interactions
  • administer and deliver Agriculture and Agri-Food Canada (AAFC) programs
  • improve service delivery and internal processes
  • monitor call centre agent performance and adherence to call centre policies and procedures
  • conduct program evaluation, reporting, and quality assurance

Caller information is stored in a Government of Canada–approved cloud solution managed by a vendor under contract with AAFC, with data securely stored in Canada.

The collection of personal information is described in Standard Personal Information Bank (PIB) PSU 914 (Public Communication) and in the program-specific PIB related to the program you are inquiring about, including, but not limited to, the PIB specific to AgriStability and AgriInvest (see Net Income Stabilization Account, PIB PPU 183). Personal information is retained for 2 years and then destroyed, unless it is used for program delivery purposes, in which case it is retained in accordance with the retention period specified in the applicable program-specific PIB.

Under the Privacy Act, you have the right to request access to, and correction of, your personal information. To exercise these rights, you may contact the Access to Information and Privacy Office at aafc.atip-aiprp.aac@agr.gc.ca.

You also have the right to file a complaint with the Office of the Privacy Commissioner of Canada if you believe your personal information has been handled improperly.

 

If you're an Indigenous applicant and would like more information about program funding, please contact the Indigenous Pathfinder Service by email at aafc.indigenouspathfinder-explorateurautochtone.aac@agr.gc.ca or telephone: 1-866-367-8506.

Success stories

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