AgriMarketing Program: Step 1. What this program offers

Step 1. What this program offers

The AgriMarketing Program is a $129.97-million program under the Sustainable Canadian Agricultural Partnership (Sustainable CAP).

Program objectives

The program will:

  • support national agricultural sectors to increase and diversify exports to international markets and seize domestic market opportunities
  • grow the economy by increasing and diversifying Canadian exports of agriculture, agri-food, agri-based products, including fish and seafood, by increasing the visibility of Canadian products and increasing the capacity of exporting producers to identify and seize market development opportunities in targeted markets

The program aims to:

  • increase and diversify exports to markets where Canada has free trade agreements in place

The objectives of the program are broadly linked to Government initiatives, such as the Indo-Pacific Strategy, Trade and Investment Strategy, the Results Agenda, and the Government’s commitment to grow agricultural exports to $85 billion annually by 2025.

The Indo-Pacific Strategy

The Indo-Pacific Strategy aligns with Agriculture and Agri-Food Canada (AAFC) and the Government of Canada's international trade and market development priorities.

With over 4 billion people and $47.19 trillion in economic activity, the Indo-Pacific Region is the world's fastest growing-region and home to 6 of Canada's top 13 trading partners, accounting for 24% of Canada's total agri-food and seafood exports in 2021. For reference, the lucrative, high-growth consumer markets in the Indo-Pacific Region include the following emerging markets: Bangladesh, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Nepal, the Philippines, Pakistan, Singapore, Sri Lanka, Taiwan, Thailand, and Vietnam.


The maximum AAFC contribution toward a project will normally not exceed $2 million per year.

If you have multiple projects funded under this program, the total of all projects cannot exceed $2 million per year or a maximum of $10 million over 5 years.


Contributions toward eligible costs will normally be shared between AAFC and you as follows:

  • AAFC — a maximum of 50%
  • You — a minimum of 50%

Your portion of the cost-share must be cash contributions. In-kind contributions are ineligible.Endnote 1

Cost share of 70:30

A cost share of 70:30 (AAFC:You) may be considered by the program with funding available to support eligible project activities for:

  • underrepresented groups such as Indigenous-led and women-owned organizations in the agriculture, agri-food agri-based products sector, including fish and seafood, that can deliver a project from a national perspective
  • market diversification efforts targeting emerging markets in the Indo-Pacific Regions
    • For the Indo-Pacific Region, this special focus on market diversification to new and emerging markets aligns with AAFC and the Government of Canada's international trade and market development priorities such as the Indo-Pacific Strategy.