AgriMarketing Program: Step 1. What this program offers

Step 1. What this program offers

The AgriMarketing Program is a $129.97-million program under the Sustainable Canadian Agricultural Partnership (Sustainable CAP).

The program aims to increase and diversify exports to global markets and seize market opportunities via industry-led promotional activities to differentiate Canadian products and producers, by leveraging Canada's reputation for high-quality and safe food. The program supports a wide range of agricultural sectors, such as:

• field crops
• fish and seafood
• food and beverage
• horticulture
• livestock

Program objectives

If you receive funding, you'll work to meet the following program objectives:

• increase and diversify exports to markets where Canada has free trade agreements in place
• increase and diversify Canada’s exports to better target demand in emerging global markets
• increase the visibility of Canadian products with consumers in Canada and abroad
• increase the capacity of exporting producers to identify and seize market development opportunities across Canada and around the world

The program has 1 component:

• Kosher and Halal Investment Component — supports the Canadian Kosher and Halal red meat sector for export promotion, market development and trade in Canada and abroad
  • There is a separate application process for the Kosher and Halal Investment Component

Funding

If you receive funding, Agriculture and Agri-Food Canada (AAFC) may contribute a total up to $2 million per year or a maximum of $10 million over 5 years toward your project(s).

Cost-sharing

Contributions toward eligible costs will normally be shared between AAFC and you as follows:

• AAFC — a maximum of 50%
• You — a minimum of 50%

Your portion of the cost-share must be cash contributions.^{note 1} In-kind contributions are ineligible.^{note 2}

You may receive an additional 20% on the cost-share ratio under the following 2 priority areas:

• AAFC — 70%
• You — 30%

1. to support eligible project activities for market diversification efforts targeting the following lucrative, high-growth markets in the Indo-Pacific Region:
   • Bangladesh
   • Brunei
   • Cambodia
   • Indonesia
   • Laos
   • Malaysia
   • Myanmar
   • Nepal
   • the Philippines
   • Pakistan
   • Singapore
   • Sri Lanka
   • Taiwan
   • Thailand
   • Vietnam
2. where the majority of the business (more than 50%) is owned or led by one or more of the following underrepresented and marginalized groups:
   • Indigenous Peoples
   • youth, aged 39 and under
   • women
   • visible minorities
   • persons with disabilities
   • 2SLGBTQI+