Consumer trends and behaviours towards Canadian agriculture and agri-foods

Agriculture and Agri-Food Canada (AAFC) conducts research to help increase the understanding of consumer perceptions, preferences, expectations and behaviours towards Canadian agriculture and agri-food. With this research, both the Government and the sector will be better positioned to adapt approaches to seize opportunities and manage risks related to shifting consumer demands and market trends.

Research reports

Resources for farmers and agricultural businesses

Spread the word

Take a look at AAFC’s Taste the Commitment webpage and use our promotional toolkit to spread the word about how Canadian farmers and agricultural businesses are growing a better future.

Find the right support

Learn more about programs and services that help farms and agricultural businesses shape a bright future for food.