Agriculture and Agri-Food Canada (AAFC) conducts research to help increase the understanding of consumer perceptions, preferences, expectations and behaviours towards Canadian agriculture and agri-food. With this research, both the Government and the sector will be better positioned to adapt approaches to seize opportunities and manage risks related to shifting consumer demands and market trends.
Resources for farmers and agricultural businesses
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Learn more about programs and services that help farms and agricultural businesses shape a bright future for food.