Sector Trend Analysis – Vitamin and dietary supplement trends in the Philippines

Philippine vitamin and dietary supplement market

Consumer overview

The population of the Philippines was 116 million in 2022, with a median age of 25.7 years, comprised mainly of young individuals, while late lifers and seniors represent roughly 6.3 million. The urban population is experiencing significant growth, primarily due to the ongoing development of infrastructure and the presence of a more favorable economic environment in the cities, while Manila the capital, will reman the most densely populated city in the country, increasing to roughly 27.0 million by 2040 (from 21.0 million in 2022) (Euromonitor International; Philippines Consumer Profile, pages 7 and 14, July 2023). In the forecast period, the population of the Philippines is anticipated to reach 145 million with a median age of 30.3 years by 2040. Generation Alpha, anticipated to be the largest generation, and Generation Z are projected to wield significant influence in consumer markets (Euromonitor International; Philippines Consumer Profile, page 12, July 2023).

Couples with children were the leading household type accounting for 54.6% of households in 2022, mainly due to the prevalence of traditional family lifestyles, however, the average number of children per home is set to decrease due to rising educational attainment and female enrolment in the workforce (1.4% of households by 2027). By 2040, couples with children are anticipated to be the fastest growing and remain the predominant household within the Philippine population (Euromonitor International; Philippines Consumer Profile, page 21, July 2023). In the immediate future, single person households are projected to be the fastest growing household type, expanding by 33.9% and accounting for 12.7% of all households by 2027, as rising numbers of single person households are associated with rural-urban migration and changing lifestyles among the youth population (Euromonitor International; Households: The Philippines, July 2023

The Philippine economy has recently decelerated as real gross domestic product (GDP) growth declined to 5.2% in 2023, following a robust expansion of 7.6% in 2022, and is expected to recover with GDP projected growth of 5.7% in 2024. The country is forecast to expand 6.1% between 2023 to 2028, supported by expanding domestic consumption and the central bank's proactive monetary policy which increased the policy rate to 6.4% in 2023 (from 5.3% a year earlier), to curb inflation and stabilize the economy (Euromonitor International; Economy, Finance and Trade: The Philippines, May 2023). Relatedly, the Philippines is a member of the Regional Comprehensive Economic Partnership (RCEP), which came into force January 2022, creating a new Asia Pacific trading bloc between the 10 ASEAN (Association of Southeast Asian Nations) countries, Australia, China, Japan, New Zealand and South Korea. As such, emerging countries such as Vietnam, Indonesia, Thailand, Cambodia and the Philippines are aiming to enhance and diversify their manufacturing power and trade with RCEP partners by expanding market access and developing opportunities for economic growth (Euromonitor International; PEST Analysis: The Philippines, June 2023).

In 2022, the average gross income in the Philippines was US$2,907 and is expected to increase to US$3,587 by 2027, with the middle youth population set to become the dominant group in the top-income band, shaping luxury spending patterns in the Philippines (Euromonitor International; Income and Expenditure: The Philippines, July 2023). Of note, remittances are also key to the Philippines rising incomes and are a vital part of the country's consumer income (Euromonitor International; PEST Analysis: The Philippines, June 2023).

Looking ahead, the Philippine consumer base will be relatively young and affluent. The population aged 30 to 34 (with higher levels of education and developing careers in international companies) are forecast to remain the highest gross income earners by 2040. Relatedly, the population in the 35 to 39 age group will be prevalent in the top-income band (those with an annual gross income over US$250,001), while young adults (aged 15 to 24) will register the steepest increase in their average gross income levels through to 2040, further illustrating that the wealthy consumer base is relatively young in the country (Euromonitor International; PEST Analysis: The Philippines, June 2023).

Consumer expenditure on health goods and medical services (expenditure on pharmaceutical products, medical appliances and equipment, outpatient and hospital services, also includes health services purchased from school and university health centers) was US$12.7 billion in 2022, and is anticipated to increase to US$19.7 billion by 2027, versus consumer expenditure on food and non-alcoholic beverages which was US$112.1 billion in 2022, increasing to US$172.9 billion by 2027 (Euromonitor International; Income and Expenditure: Economies and Consumers Annual Data).

Vitamin and dietary supplement market overview

Health and wellness awareness continue to grow as concerns regarding mental health and physical fitness increase, as more consumers embrace healthier lifestyles post pandemic, with a greater focus on self-care and prevention (Euromonitor International; Megatrends in the Philippines, October 2023). The preventative and holistic approach to health and wellbeing in particular, has been highly influential, with increasing numbers of Philippine consumers interested in maintaining healthy overall lifestyles to support immune system function and promote long-term health and wellbeing. Moreover, the demand for herbal/traditional products and vitamins and dietary supplements are expected to register dynamic growth in the forecast period (Euromonitor International; Consumer Health in the Philippines, October 2023). Relatedly, Filipino consumers are increasingly inclined to allocate a greater portion of their future expenditures towards health and wellness products (Euromonitor International; Consumer Profile, July 2023).

According to Consumer Lifestyles in the Philippines, a reported 65.0% of Filipinos look for healthy ingredients in food and beverages, while 50.0% of consumers report reading nutrition labels with interest (75.0% of Generation X report that health and nutritional properties are an influential food and beverage product feature, while 48.0% of Millennials report closely reading nutrition labels of food and beverages). Relatedly, 62.0% of consumers reported that they often take supplements or vitamins at least weekly, compared to 52.0% globally, with Generation X women more likely to take vitamins or supplements regularly than other cohorts. (Euromonitor International; Consumer Lifestyles in the Philippines, June 2024). Further, herbal remedies to cope with stress are incorporated by 43.0% of survey respondents, and amidst these respondents, 49.0% are influenced to purchase 100.0% organic food, while 60.0% purchase all natural foods (Euromonitor International; Consumer Lifestyles in the Philippines, June 2024).

Vitamins and dietary supplements in the Philippine consumer health market continue to be regulated as food products, making their regulatory regime distinct from that which applies to over the counter (OTC) drugs. In terms of product packaging, the Food Safety Act under RA 10611 includes all of the requirements for food packaging and safe processing, including for vitamins and dietary supplements (Euromonitor International; Consumer Health in the Philippines, October 2023).

In terms of product development, new combination products and ingredients are processed in the same way as other vitamins and dietary supplements and food products. All products are subject to be issued with a Certificate of Product Registration once they are evaluated, based on the guidelines of the Administrative Order. Further, there have been no changes regarding how vitamins and dietary supplements are advertised and promoted in the Philippines in the past 12 months. No therapeutic claims may be included in any promotional or advertising activities for vitamins and dietary supplements unless they are substantiated by scientific data. Vitamins and dietary supplements are also covered under the Consumer Act of the Philippines for the evaluation of advertising activities, the same as over the counter (OTC) drugs. In addition, food products and food supplements must not be advertised in any way as being able to prevent, cure or, in particular, reduce the risk of COVID-19 or any other diseases, and there should not bear any misleading, deceptive or false claims on the labels and/or in any promotional materials that could create an erroneous impression about the product's character or identity (Euromonitor International; Consumer Health in the Philippines, October 2023).

Retail market size

Global retail sales overview of vitamins and dietary supplements

Global retail sales of vitamins and dietary supplements have increased moderately in compound annual growth rate (CAGR) by 5.7% from US$101.5 billion in 2018 to US$133.7 billion in 2023 and are expected to increase at a CAGR of 5.3% as retail sales achieve US$173.0 billion by 2028. Key markets included the United States (U.S.) with retail sales of US$36.0 billion (27.0% market share), followed by China with values of US$32.9 billion (24.6% market share) and Japan, with retail sales of US$9.9 billion (7.4% market share) in 2023.

The Philippines was the twenty-first largest global retail sales market for vitamins and dietary supplements with values of US$802.0 million, representing a 0.6% market share in 2023. The country experienced a measurable increase in CAGR of 8.4% as retail sales grew from US$536.3 million in 2018 and are expected to increase an additional 9.8% annually, as retail sales are anticipated to reach US$1.3 billion by 2028. In comparison, Canada was the fourteenth largest retail sales market for vitamins and dietary supplements, accounting for an 1.5% market share with values of US$2.0 billion in 2023, representing an increase of 7.8% from US$1.4 billion in 2018. Similarly, Canada is also expected to achieve positive growth, increasing by 5.6% annually in the forecast period to attain US$2.6 billion by 2028.

Retail sales overview of vitamins and dietary supplements in the Philippines

Retail sales of vitamins and dietary supplements in the Philippines were valued at US$802.0 million in 2023. During the 2018 to 2023 period, this market grew at a CAGR of 8.4% from US$536.3 million in 2018 (+18.3% from 2019-2020 with the onset of the pandemic). Between 2021 and 2022, the market increased by 8.8%, and a further 8.1% from 2022 to 2023 (as retail sales grew from US$681.8 million in 2022).

Primary vitamins and dietary supplement categories in the Philippines, in terms of retail value sales in 2023, were vitamins, with values of US$328.4 million (40.9% market share) increasing significantly (11.0%) annually from US$194.5 million in 2018, followed by dietary supplements valued at US$286.0 million (35.7% market share), representing 6.2% in annual growth from US$212.1 million in 2018, followed by paediatric vitamins and dietary supplements with values of US$168.7 million (21.0% market share), growing 7.7% from US$116.4 million in 2018, and tonics, with values of US$18.9 million (2.4% market share), increasing 7.3% from US$13.3 million in 2018.

Growth in the Filipino vitamin and dietary supplement category is expected to expand, increasing 9.8% annually, as retail value sales are projected to reach US$1.3 billion by 2028, with the herbal/traditional dietary supplement segment anticipated to experience the greatest performance, increasing 12.2% annually to US$184.4 million by 2028.

Competitive landscape

United Laboratories Inc and Haleon plc were the two largest vitamin and dietary supplement companies in the Philippines representing a combined market share of 30.5% in 2023. In terms of retail sales, United Laboratories Inc (Brand names; Revicon Forte, Enervon, Ceelin, United, Growee, Ritemed, Nutroplex, Nutrilin, Calciumade, Ferlin and Myra) led sales, attaining values of US$127.4 million in 2023. Haleon plc (Brand names; Centrum, Clusivol, Stresstabs, Caltrate, Scott's Vitamin C, Incremin and Calsan), Philippine's second largest vitamin and dietary supplements company, attained retail values of US$116.9 million (14.6% market share) in 2023.

Distribution channels

The majority of the Philippine vitamin and dietary supplement market is distributed through offline non-grocery retailers (primarily through health and personal care stores and pharmacies), representing US$529.0 million (66.0% market share), while remaining sales are distributed through offline grocery retailers (supermarkets and hypermarkets) channels with values of US$134.0 million (16.7% market share), direct selling with US$109.2 million (13.6% market share) and retail online (e-commerce) channels representing US$29.8 million (3.7% market share) in 2023. E-commerce sales have increased (accelerated initially by the pandemic) however, the channel is expected to remain relevant in the forecast period. Further, the channel offers increased access to combination products (multifunctional products that combine vitamins with different types of supplements), which are expected to grow in both consumer demand and interest (Euromonitor International; Vitamins in the Philippines, October 2023).

Analysis by positioning

In the dietary supplement market, general health positioning (marketing messages) was predominant with retail sales of US$120.1 million (42.0% market share), followed by beauty and immune system positioning with US$39.0 million (13.6% market share) and US$35.0 million (12.2% market share) respectively in 2023, with immune system positioning experiencing the greatest performance, increasing 31.8% annually from US$8.8 million in 2018. Of note, in the forecast period, dietary supplements that target eye health are expected to register rapid growth in demand as more adults and children spend more time in front of digital screens, resulting in higher incidences of eye strain and related problems. Presently, lutein is the most common ingredient in eye health positionings, while products containing the ingredient zeaxanthin is expected to be prevalent in the forecast period (Euromonitor International; Dietary supplements in the Philippines, October 2023).

In the tonics market, products with general health positionings were popular with values of US$9.3 million (49.0% market share) in 2023, experiencing the largest increase in annual growth (23.0%) from US$3.3 million in 2018, while in the multivitamin market, pregnancy positioning and multivitamins for men and women represent a combined market share representation of 65.5% in 2023. Of note, women's multivitamins experienced the greatest performance, increasing 63.5% annually from US$4.3 million in 2018 to US$50.2 million in 2023, while in contrast, other multivitamins positioning declined 25.8% annually from US$72.6 million to US$16.3 million during the same period.

Market segmentation

Dietary Supplements

Dietary supplements were the second largest category in the Philippine vitamin and dietary supplement market with retail sales of US$286.0 million (35.7% market share) in 2023. The category grew at a measurable CAGR of 6.2% during the 2018 to 2023 period, increasing in retail sales from US$212.1 million in 2018.

Non-herbal/traditional dietary supplements were the largest dietary supplements segment with retail value sales of US$182.3 mllion (63.7% of the dietary supplements market share) in 2023, representing a 5.9% increase from US$136.7 million held in 2018. All product categories within the non-herbal/traditional dietary supplement category experienced positive growth in the historic period.

In terms of retail sales, mineral supplements represented the largest product category with values of US$43.7 million in 2023 (+7.9% from US$40.5 million in 2022), followed by other non-herbal/traditional dietary supplements (includes single ingredient, non-herbal dietary supplements not elsewhere classified) with retail sales of US$42.2 million in 2023 (+7.2% annually from US$29.8 million in 2018).

In terms of growth, probiotic supplements achieved the best performance, increasing 25.5% annually from retail sales of US$2.6 million in 2018 to US$8.1 million in 2023 (or 211.5% total growth) as many consumers began taking probiotic supplements as a means of strengthening their immune system and general wellbeing during, post-pandemic (Euromonitor International; Dietary Supplements in the Philippines, October 2023). Protein supplements also increased 6.7% from US$6.0 million in 2018 to US$8.3 million in 2023 (+6.4% from US$7.8 million in 2022). Co-enzyme Q10 (beneficial for heart health) also grew by 6.0% from US$6.7 million in 2022 to US$7.1 million in 2023 as recent heart health product positioning has boosted demand. Relatedly, demand for fish oils/omega fatty acids has also continued (+5.7% from US$12.3 million in 2022 to US$13.0 million in 2023) as increased awareness of the potential of this product to reduce the impact of various lifestyle diseases related to the heart and the circulatory system broadens (Euromonitor International; Dietary Supplements in the Philippines, October 2023).

Herbal/traditional dietary supplements were the smaller and better performing segment in the Philippine's dietary supplement category with retail sales of US$103.7 million in 2023 (+9.5% from US$94.7 million in 2022) and increasing 6.6% from US$75.4 million in 2018. Similar to the non-herbal/traditional dietary supplement segment, all product categories within the herbal/traditional dietary supplement segment also experienced positive growth in the historic period.

Of the herbal/traditional dietary supplement segment, the other herbal/traditional dietary supplements attained the largest retail sales with values of US$47.3 million in 2023 (+15.1% from US$41.1 million in 2022), followed by combination herbal/traditional dietary supplements with US$44.6 million in 2023.

In terms of historic growth, ginseng achieved the best performance, increasing 10.7% annually from retail sales of US$6.8 million in 2018 to US$11.3 million in 2023 (+13.0% from US$10.0 million in 2022), as consumers continued to rely on ginseng (particularly Korean-origin ginseng) based dietary supplements to maximise energy levels, improve vitality and concentration and support overall good health and wellbeing (Euromonitor International; Dietary supplements in the Philippines, October 2023).

In the dietary supplement competitive landscape,USANA Health Sciences Inc (Brand name; USANA) was the predominant company with retail sales of US$46.9 million (16.4% market share) and obtained $26.5 million in retail sales within the non-herbal/traditional dietary supplement market in 2023. In the herbal/traditional dietary supplement segment, DMI Medical Supply Co Inc (Brand name; MX3) was the prevalent company with retail sales of US$12.4 million also in 2023.

The overall dietary supplement market is forecast to remain positive in the forecast period with a greater CAGR of 9.6% as retail sales are anticipated to reach US$452.7 million by 2028. All segments of herbal and non-herbal/traditional dietary supplement segments are anticipated to remain positive, led by growth in the other herbal/traditional dietary supplements and mineral supplement (non-herbal/traditional) segments, increasing 16.2% and 10.7% respectively between 2023-2028. Probiotics are also expected to perform well in the forecast period as more consumers prioritize digestive (gut microbiome balance) and immunity health wellbeing (Euromonitor International; Dietary supplements in the Philippines, October 2023).

E-commerce is projected to contribute to the overall growth and distribution of the dietary supplement market, as many consumers continue to rely on the convenience and product and price variety offered by the channel. Of note, demand for e-commerce is strongest among the affluent urban dwellers that typically form the core consumer base for dietary supplements (Euromonitor International; Dietary supplements in the Philippines, October 2023).

Paediatric Vitamins and Dietary Supplements and Tonics

The paediatric vitamins and dietary supplements and tonics categories attained retail sales of US$168.7 million (21.0% market share) and US$18.9 million (2.4% market share) respectively, in 2023. Each of the categories experienced posiive growth within the historic period, with tonics achieving greater growth of 9.9% as retail sales increased from US$17.2 million held in 2022.

United Laboratories Inc (Brand names; Ceelin, Growee, United, Enervon, Nutroplex, Nutrilin and Ferlin), Tynor Drug House Inc (Brand name; Cherifer) and Haleon plc (Brand names; Clusivol, Scott's Vitamin C and Incremin), were the largest paediatric vitamins and dietary supplements companies representing a combined market share of 65.3% in 2023.

In the tonics category, Taisho Pharmaceutical Holdings Co Ltd (Brand name; Lipovitan) and Jeunesse Global LLC (Brand name; Jeunesse Reserve) were the predominanct companies in the category with retail sales of US$4.0 million and US$2.1 million respectively, in 2023.

In the forecast period, paediatric vitamins and dietary supplements and tonics will experience greater growth as retail sales reach US$247.7 million and US$27.6 million respectively, by 2028.

Vitamins

Vitamins were the largest category in the Philippine vitamin and dietary supplement market with retail sales of US$328.4 million (40.9% market share in 2023). The category grew significantly (11.0%) during the 2018-2023 period, increasing in retail sales from US$194.5 million in 2018, as more consumers implemented vitamins to supplement their diets (Euromonitor International; Vitamins in the Philippines, October 2023).

Multivitamins were the largest and best performing segment of the category with retail value sales of US$251.0 million (76.4% market share) in 2023 (+12.0% from US$142.2 million in 2018). In the single vitamin segment, vitamin D, known for supporting coverage from illness, achieved the best performance, increasing in growth by 32.0% as retail sales increased from US$0.1 million in 2018 to US$0.4 million in 2023, while vitamin C, which remains popular as an immune system-boosting product (especially during the pandemic), was the largest in retail sales with US$49.2 million in 2023 (+10.3% from US$30.1 million in 2018) and increasing 10.3% from US$44.6 million in 2022.

According to Euromonitor International, vitamins are a significantly more developed category in the Philippines than in most other Southeast Asian countries due to the country's extensive and well-developed labelling laws. For instance, it is a regulatory prerequisite that manufacturers and brand owners label all active ingredients on the packaging of all consumer health products, including vitamins. Further, private label has an advantage in the category as they are able to effectively communicate the ingredients of their products to consumers via their labelling, while brands differentiate their products by focusing on the provenance and sources of the vitamin contained within their products (Euromonitor International; Vitamins in the Philippines, October 2023).

In the Filipino vitamin market, Haleon plc (Brand names; Centrum, Stresstabs and Clusivol) and United Laboratories Inc (Brand names; Revicon Forte, Enervon, Ritemed, United and Myra)) led sales with US$82.3 million and US$69.6 million respectively, representing a combined market share of 46.3% in 2023.

The overall vitamin market is forecast to remain positive with a CAGR of 11.0% as retail sales are anticipated to reach US$553.9 million by 2028. Immune support positioning is expected to remain important for leading vitamin brands and products as more consumers are anticipated to continue to incorporate vitamins in their diets to maintain optimum health. In addition, demand for sodium ascorbate-based vitamin C (a low-acidity form of vitamin C that is easily absorbed and remains present in one's system longer), is expected to increase, benefitting from growing consumer interest in the forecast period (Euromonitor International; Vitamins in the Philippines, October 2023). Of interest, e-commerce will increase its presence as a convenient distribution channel for vitamin product and price availability in the forecast period (Euromonitor International; Vitamins in the Philippines, October 2023).

Product launch analysis

Vitamin and dietary supplements as a subcategory

Consumers in Asia Pacific (APAC) are incorporating ways to avoid sugar in their diet and will likely implement this approach when selecting vitamin, minerals and supplement (VMS) products. Brands with sugar-free and no-added sugar claims made with novel and palatable flavours are increasing. In addition, innovation in products that help support eye health (ocular health supplements) addressing screen glare and pollution are increasing in popularity, while the addition of marigold extract as an ingredient (lutein is the current and common ingredient in eye health supplements) is expected to increase the appeal of supplements for those consumers who demonstrate a preference for natural ingredients in VMS products (Mintel; A year of innovation in VMS, 2024).

According to Mintel's Global New Products Database (GNPD), there were 213 new vitamin and dietary supplement products (as a healthcare subcategory) launched in the Philippines between January 2018 and December 2023 (and 8 new vitamin and dietary supplement products launched between January-May 2024). The number of yearly product launches has declined slightly in growth by a CAGR of 0.4% from 45 products in 2018 to 44 products in 2023 (+33.3% annually from 33 products launched in 2022).

Tablets and capsules were top format types, while functional-other, low/no/reduced allergen and functional-immune system were top claims associated with new vitamin and dietary supplement products released during the prescribed period.

The companies with the highest number of new vitamin and dietary supplement product launches were Unilab (13 products), followed by Watsons Personal Care Stores (11 products) and Bayer (9 products). The U.S was the leading location of manufacture for new product launches with 11 products, followed by the Philippines with 9 products launched during the prescribed time.

Purified, concentrate and powdered were top ingredients preparations representing a 25.4% market share, while the jar (86 products) was the top package type in 2023. Just under half (41.3%) of the new product launches were new products (88 products) whereas 36.2% were new variety/range extension (77 products). Top flavours were unflavoured/plain (138 products), followed by orange/sweet orange (35 products), strawberry (7 products), berry (5 products) and cherry (3 products).

Examples of new products

Opportunities for Canada

Health and wellness awareness is expected to strengthen in the Filipino market as more consumers embrace healthier lifestyles post pandemic. The preventative and holistic approach to health and wellbeing in particular, has been highly influential, leading to a greater demand for health products to maintain and promote long-term health and wellbeing.

Retail sales of vitamins and dietary supplements in the Philippine market are supported by an established network of distribution channels including pharmacies, health store, and online platforms. In 2023, retail sale values of vitamins and supplements were US$802.0 million, and are forecast to increase 9.8% annually to US$1.3 billion by 2028. attaining US$1.3 billion by 2028. Recent and new in market product launches also reflect current trends and product availability and highlight potential opportunities to address and provide niche products that reflect local preferences.

Given the expected and continued growth in the vitamin and dietary supplement market, Canadian suppliers have the opportunity to enter, and expand their exports of health products to the Philippine market. Canada's brand and reputation for high quality and safe products remain significant and appealing in the Filipino market, especially among consumers seeking premium and novel health products. That said, it is important for Canadian exporters to work closely with their importing partners and Trade Commissioners to understand and ensure that the Philippine's import requirements for their specific products are met.

Canada and the Philippines are currently negotiating a free trade agreement in the context of the Canada-Association of Southeast Asian Nations (ASEAN) FTA negotiation (Global Affairs Canada; Canada-Philippines Relations). Since Canada is presently not a free trade agreement partner of the Philippines, Canadian products are subject to the Most Favoured Nation (MFN) tariff duties.

The Canadian Food Inspection Agency (CFIA) recommends that before exporting, verification for changes to regulatory or commercial requirements are required to ensure that potential exports comply with applicable Canadian requirements and those of the importing country, noting that importing country requirements may relate to public health as well as animal and plant protection. For information on plant health certification requirements, please consult the CFIA plant export page. Food products that potentially require plant health certification include traditional medicine ingredients (Canadian Food Inspection Agency; Food export requirements Library).

Canada is establishing an Indo-Pacific Agriculture and Agri-Food Office (IPAAO) in Manila, Philippines. This new office is a sign of our long-term commitment in the Indo-Pacific, along with the importance we place on building upon Canada's reputation as a stable and trusted supplier for agriculture, agri-food and seafood products. The office will enhance market access, advance technical cooperation, identify new business opportunities for Canadian exporters to diversify their exports and support investment attraction efforts into Canada (Agriculture and agri-food in the Indo-Pacific region). Canadian exporters are also encouraged to leverage the following programs and services in order to enter and expand their products within the Philippine market:

• Canada Brand
• AgriMarketing Program
• Trade Commissioner Service
• Agriculture and Food Trade Show Service
• Single Window for Agri-Food Trade Services
• Agri-food international market intelligence service
• Funding Programs (Global Affairs Canada)
• Solutions for Canadian exporters (Export Development Canada)

For more information

The Canadian Trade Commissioner Service:

International Trade Commissioners can provide Canadian industry with on-the-ground expertise regarding market potential, current conditions and local business contacts, and are an excellent point of contact for export advice.

• Find a Trade Commissioner

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Resources

• Agriculture and Agri-Food Canada; Agriculture and agri-food in the Indo-Pacific region
• Canadian Food Inspection Agency; Food export requirements library
• Euromonitor International, 2024
  • Country Report; Dietary supplements in the Philippines, October 2023
  • Country Report; Herbal/traditional products in the Philippines, October 2023
  • Country Report; Vitamins in the Philippines October 2023
  • Country Report; Consumer Lifestyles in the Philippines, June 12, 2024
  • Country Report; Megatrends in the Philippines, page 66, October 9, 2023
  • Country Report; Consumer Profile, page 33, July 21, 2023
  • Country Report; Consumer Health in the Philippines, October 2023.
  • Country Report; Economy, Finance and Trade: The Philippines, May 21, 2024
  • Country Report; Income and Expenditure: The Philippines, July 24, 2023
  • Country Report; Households: The Philippines, July 27, 2023
  • Country Report; PEST Analysis: The Philippines, June 28, 2023
• Global Affairs Canada; Canada-Philippines Relations
• Mintel; A year of innovation in VMS, 2024. Stafford, Georgia. May 17, 2024.
• Mintel Global New Products Database, 2024

Sector Trend Analysis – Vitamin and dietary supplement trends in the Philippines
Global Analysis Report

Prepared by: Laurie Bernardi, International Market Research Analyst

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