Promotional toolkit

The goal of the Taste the Commitment campaign is to give Canadians a better understanding of how food is produced responsibly, while instilling pride in the contributions of farmers and our food system.

Help us spread the word to Canadians about how Canadian farmers and agricultural businesses are growing a better future. Share these educational and promotional resources with your network, so they can #TasteTheCommitment!

On this page

Promotional messages

Copy and paste our messages and share with your network, with the banner below.

  • Message targeting Canadians

    What type of practices do Canadian farmers use to preserve water? What actions are they taking to lower greenhouse gas emissions? How are they growing a better future for all of us?

    Agriculture and Agri-Food Canada (AAFC) invites you to find answers to these questions and to Taste the Commitment of our farmers and agricultural businesses.

    Through a series of videos, articles, fact sheets and other resources, learn about Canadian farmers and how they bring responsibly-grown food to your table.

    Visit Canada.ca/Taste-the-Commitment to see how innovative they are.

    Share the material provided in the promotional toolkit with your network, so they can see how Canadian farmers and agricultural businesses are thinking of tomorrow!

    Follow the #TasteTheCommitment campaign on AAFC’s channels and amplify their posts:

    Facebook: CanadianAgriculture
    Instagram: cdn_agriculture

  • Message targeting your partners

    Agriculture and Agri-Food Canada (AAFC) recently launched Taste the Commitment, a new marketing campaign that aims to encourage Canadians to learn more about agricultural sector practices, including how dedicated farmers and agricultural businesses are growing a greener future.  

    Through a series of videos, articles, fact sheets and other resources, Canadians will learn about the innovative ways farmers are preserving water, lowering their greenhouse gas emissions and meeting the needs of current and future generations.

    They need your help to promote this campaign to Canadians! There are two easy ways to share:

    • Follow the #TasteTheCommitment campaign on AAFC’s channels and amplify their posts:
      Facebook: CanadianAgriculture
      Instagram: cdn_agriculture

    • Share the material provided in the promotional toolkit with your network, so they can see how Canadian farmers and agricultural businesses are thinking of tomorrow!

    Thank you for helping AAFC show Canadians how farmers and agricultural businesses are growing a better future!

  • Banner for promotional messages

    Banner for promotional messages [JPG - 38.4 KB]

    Description of above image

    A man holding a hen, a woman holding a container full of cucumbers and a man holding tomatoes, on a background full of food icons.
    Text : Taste The Commitment
    Logo: Canada wordmark with Canadian flag

Social media

Share our social media content and encourage Canadians to spread the word.

  • Follow us

    Follow Agriculture and Agri-food Canada on social media for even more content to share, using #TasteTheCommitment.

  • Cover photos

    Show your support for Canadian agriculture by downloading our cover photos for Facebook, LinkedIn and Twitter.

    Cover photo 1 – Facebook [JPG - 204 KB] 

    Description of above image

    A man holding a hen, a woman holding a container full of cucumbers and a man holding tomatoes, on a background full of food icons.
    Text : The future of food is in good hands. #TasteTheCommitment
    Logos: Agriculture and Agri-Food Canada/Agriculture et Agroalimentaire Canada, with Canadian flag; Canada wordmark with Canadian flag.

    Cover photo 1 - LinkedIn [JPG - 54 KB] 

    Description of above image

    A man holding a hen, a woman holding a container full of cucumbers and a man holding tomatoes, on a background full of food icons.
    Text : The future of food is in good hands. #TasteTheCommitment
    Logos: Agriculture and Agri-Food Canada/Agriculture et Agroalimentaire Canada, with Canadian flag; Canada wordmark with Canadian flag.

    Cover photo 1 – Twitter [JPG - 220 KB] 

    Description of above image

    A man holding a hen, a woman holding a container full of cucumbers and a man holding tomatoes, on a background full of food icons.
    Text : The future of food is in good hands. #TasteTheCommitment
    Logos: Agriculture and Agri-Food Canada/Agriculture et Agroalimentaire Canada, with Canadian flag; Canada wordmark with Canadian flag.

    Cover photo 2 – Facebook [JPG - 191 KB] 

    Description of above image

    A man holding a hen, a woman holding a container full of cucumbers and a man holding tomatoes, on a background full of food icons.
    Text : #TasteTheCommitment
    Logos: Agriculture and Agri-Food Canada/Agriculture et Agroalimentaire Canada, with Canadian flag; Canada wordmark with Canadian flag.

    Cover photo 2 - LinkedIn [JPG - 50 KB] 

    Description of above image

    A man holding a hen, a woman holding a container full of cucumbers and a man holding tomatoes, on a background full of food icons.
    Text : #TasteTheCommitment
    Logos: Agriculture and Agri-Food Canada/Agriculture et Agroalimentaire Canada, with Canadian flag; Canada wordmark with Canadian flag.

    Cover photo 2 - Twitter [JPG - 215 KB] 

    Description of above image

    A man holding a hen, a woman holding a container full of cucumbers and a man holding tomatoes, on a background full of food icons.
    Text : #TasteTheCommitment
    Logos: Agriculture and Agri-Food Canada/Agriculture et Agroalimentaire Canada, with Canadian flag; Canada wordmark with Canadian flag.

  • Imagery for your posts

    Use this imagery to match with our templates for your posts.

    Image 1

    Description of above image

    A man holding a hen, a woman holding a container full of cucumbers and a man holding tomatoes, on a background full of food icons.
    Text : #TasteTheCommitment
    Logos: Agriculture and Agri-Food Canada/Agriculture et Agroalimentaire Canada, with Canadian flag; Canada wordmark with Canadian flag.

     

    Video 1

    Farmers care about our future
     

    Download the Grow a better future video to accompany your post.

Templates for your posts

Filter the table to find written content that is adapted to your audience and match it with the according imagery provided.

Promotional resources
Audience Platform Content Imagery

Canadians

Twitter

Canadian farmers and agricultural businesses are committed to putting delicious, quality food on our tables while protecting our environment. See how the future of #CdnAg is in good hands! <ow.ly/aREw50MBfCb> #TasteTheCommitment

Image 1 [JPG - 254 KB]

Canadians

Twitter

Canadian farmers and agricultural businesses are using cutting-edge farming practices to put delicious, quality food on our tables. Meet the great people behind our food! <ow.ly/aREw50MBfCb> #TasteTheCommitment

Image 1 [JPG - 254 KB]

Canadians

Facebook/LinkedIn

Canadian farmers and agricultural businesses are committed to putting delicious, quality food on our tables while protecting our environment. See how the future of Canadian food is in good hands! <ow.ly/aREw50MBfCb> #TasteTheCommitment

Image 1 [JPG - 254 KB]

Agricultural sector

Facebook/LinkedIn

Canadian farmers and agricultural businesses are using cutting-edge farming practices to put delicious, quality food on our tables. Meet the great people behind our food! <ow.ly/9MCl50MBfC7> #TasteTheCommitment

Image 1 [JPG - 254 KB]

Canadians

Twitter

What does it take to put quality, responsibly-grown food on your table? Canadian farmers and agricultural businesses who are committed to making it happen, every step of the way!
Learn more: <ow.ly/aREw50MBfCb> #TasteTheCommitment

Video 1

Canadians

Twitter

What does it take to put quality, responsibly-grown food on your table? Canadian farmers and agricultural businesses who produce high-quality food with a smaller environmental impact.
Learn more: <ow.ly/aREw50MBfCb> #TasteTheCommitment

Video 1

Canadians

Twitter

What does it take to put quality, responsibly-grown food on your table?  Canadian farmers and agricultural businesses who are committed to preserving the environment for future generations.
Learn more: <ow.ly/aREw50MBfCb> #TasteTheCommitment

Video 1

Canadians

Facebook/LinkedIn

What does it take to put quality, responsibly-grown food on your table? Canadian farmers and agricultural businesses who are committed to making it happen, every step of the way!
See why the future of Canadian food is in good hands: <ow.ly/aREw50MBfCb> #TasteTheCommitment

Video 1

Canadians

Facebook/LinkedIn

What does it take to put quality, responsibly-grown food on your table? Canadian farmers and agricultural businesses  who produce high-quality food with a smaller environmental impact.
Learn how innovation shines on the future of food: <ow.ly/aREw50MBfCb> #TasteTheCommitment

Video 1

Canadians

Facebook/LinkedIn

What does it take to put quality, responsibly-grown food on your table? Canadian farmers and agricultural businesses who are committed to preserving the environment for future generations.
Support their efforts by learning more: <ow.ly/aREw50MBfCb> #TasteTheCommitment

Video 1

Agricultural sector

Twitter

@AAFC_Canada’s #TasteTheCommitment campaign shows how Canadian farmers and agricultural businesses are committed to growing quality food, while protecting the environment for future generations. Check out the toolkit: <ow.ly/9MCl50MBfC7>

Image 1 [JPG - 254 KB]

Agricultural sector

Twitter

(Thread)
1/2 Farmers and agricultural businesses help make Canada's food supply chain strong, adaptable and innovative, while ensuring there is a sufficient access to diverse food.

2/2 Help get the word out by joining @AAFC_Canada’s new #TasteTheCommitment campaign! Toolkit: <ow.ly/9MCl50MBfC7>

Image 1 [JPG - 254 KB]

Agricultural sector

Facebook/LinkedIn

@Agriculture and Agri-Food Canada new #TasteTheCommitment campaign shows how Canadian farmers and agricultural businesses are committed to putting delicious, quality food on our tables while protecting the environment for future generations. Check out the toolkit and help spread the word! <ow.ly/9MCl50MBfC7>

Image 1 [JPG - 254 KB]

Agricultural sector

Facebook/LinkedIn

Farmers and agricultural businesses help make Canada's food supply chain strong, adaptable and innovative, while ensuring there is a sufficient access to diverse food. Help get the word out by joining @Agriculture and Agri-Food Canada’s new #TasteTheCommitment campaign! Find their toolkit here: <ow.ly/9MCl50MBfC7>

Image 1 [JPG - 254 KB]

How to save images and videos to your device

Instructions

  1. Open the contextual menu
    1. On a PC: Right-click on the image or video you want to download.
    2. On a Mac: Hold on the Control key (Ctrl) and click on the image or video you want to download.
    3. On a mobile device: Tap and hold the image or video you want to save until the menu appears.
  2. Save the image or video in a destination folder.

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