Taste the Commitment (video)

Discover how Canadian farmers and agricultural businesses are growing a better future and taste their commitment.

Transcript

We're building a better food system, and we’re not doing that alone.

[Upbeat music begins]

[A montage begins with an aerial view of the rooftop greenhouses. Inside a greenhouse, a young woman talks to the camera.]

We’re building a better food system, and we’re not doing that alone.

[A quick montage ensues; the young woman stands in between two rows of bell pepper plants; another woman is harvesting in a greenhouse while pushing a cart full of crates; a rancher places a saddle on a horse; a woman stands in front of a sunflower field; a man leans against his family farm sign; the same man climbs into his tractor; and an aerial view him driving his tractor through a crop field.]

Text on screen: Cultivate

[In the background, a man holds a freshly harvested sugar beet.]

[A man holds a cluster of grapes up to the camera with a vineyard behind him. Another man holds a container filled with lettuce up to the camera. A herd of cattle runs through a field.]

Text on screen: Innovate

[In the background, a man pours a load of grapes into an industrial grape press.]

[A close-up view of sparks flying as a man welds. A woman holds an egg up to the camera. A rancher rides his horse through a field.]

Text on screen: Protect

[In the background, a stream flows between crop fields.]

[A final montage begins with three people inspecting plants in a greenhouse; a man pats his cattle; a woman opens the door to a greenhouse where she inspects a lettuce plant; and a group of employees waves and smiles at the camera. The montage ends by quickly rotating through the various smiling faces of farmers, ranchers and food producers posing for the camera.]

Text on screen: Learn how you can take action – Canada.ca/Taste-the-Commitment

[In the background, a man, his wife and three young children lean on a fence, smiling.]

[Upbeat music ends]

Text on screen: Agriculture and Agri-Food Canada – Agriculture et Agroalimentaire Canada

[Canada wordmark]

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